The global influencer market is on the rise. Now, brands rely more on social media influencer marketing platform and influencer collaboration than ever. But alongside it, fake influencers are also growing by leaps and bounds. It has become a matter of concern for most brands that really care about their return on investments. As the number of fake influencers is skyrocketing, spotting the unreliable influencers has become crucial than ever.
If you don’t want to end up collaborating with a fake influencer and waste your money, then here are some tips and tricks to spot fake influencers:
1. Analyze the Influencer’s Engagement Volume
Spotting a fake influencer is fairly easy if you analyze his engagement volume. Having millions of followers should bring high engagements to your influencer marketing campaign. If the engagement number is not meeting your expectations, there are chances that the influencer has got fake followers. You need to check the interaction per one thousand followers and analyze the metrics to reveal the true picture.
2. Take a Close Look at His Posting Consistency
Fake followers tend to stay inconsistent when it comes to posting content on social media channels. It’s a red flag that can help you spot fake social media influencers. While authentic influencers publish their content regularly, the fake ones have no fixed schedule to engage their audience. They lack the passion to do it and it reflects clearly from the frequency of their posts.
3. Measure the Influencer’s Follower Growth
Analyzing the influencer’s follower growth over time reveals if he is genuine or a fake one. It’s the right metrics to detect a fake social media influencer. While genuine influencers tend to have a steady growth in the follower base over time, the fake ones either show sudden surge or dip in their follower growth. The follower growth reaches a peak when they purchase fake followers.
4. Analyze if the Influencer Engages With Followers or Not
The real influencers always interact with audiences that share a similar interest. They post content to engage with the community by actively responding to their comments and questions. But all these activities consume a lot of time. This is the reason a fake one will never get indulged in it. He will prefer to remain silent. It’s a warning sign indicating that he is fake and isn’t fit for collaboration.
Spotting a fake influencer is the foremost thing you need to do before you consider him for your influencer marketing campaign. You need to check his profile on a reliable social media influencer marketing platform and proceed with influencer collaboration after analyzing him precisely. Keep the above-mentioned tips in your mind to help you on the way. An unreliable influencer brings along a lot of trouble to your brand. You should be strict with the quality check before you start working with him.