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Brand Marketing During Coronavirus: What You Need to Know

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How to Position Your Brand Messaging During COVID-19

When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo?

Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should pay attention to.

Your branding represents the total experience of working with you.

From your website colours, to your core values, to the customer service you deliver, every touchpoint someone has with you shapes and helps define your brand messaging⁠-whether their impression is favourable or not.

Business success often all comes down to how you position your branding.

That’s not an easy thing to do, and it takes time and consideration. You have to:

  • Do a branding analysis
  • Do a competitor analysis and conduct competitor research
  • Identify what makes you unique and why this is a critical step
  • Create your brand’s positioning statement to use on your website, social media and even at networking events
  • And that’s just the beginning!

A professional marketing company can ensure you most effectively position your brand messaging during COVID-19.

How Could COVID-19 Change Your Brand Messaging?

The COVID-19 pandemic has forced us to take another look at how we’ve positioned our branding.

First, ask yourself, “What do I want to be known for during this time?” People will remember how you made them feel right now, whether that’s positive or negative. And note:

1. People are spending more time online.

It’s estimated that half the global population is under either a recommended or a required lockdown. According to Neilsen, media consumption has increased by as much as 60% during the COVID-19 crisis.

So whether you’re creating paid ads, social media posts, blogs or website copy, your target audience is more likely than ever to see your branding.

Are you building your brand’s awareness and resonating with your customers?

Are you sending the right message, or is your brand’s voice tone deaf? You may have to change your brand messaging to fit with this “new normal.”

2. People are engaging with brands differently.

With many stores still closed, consumers are turning to websites to get the goods they need and want.

Because supply chains have been impacted, even essential things that consumers get in-store may be out of stock, which also contributes to people turning to the virtual world to stock up.

That means your customers are expecting a seamless online shopping experience.

Does your website navigation, imagery and text inspire confidence that their information will be secure? How fast can you respond to customer service issues?

While some of these changes may be temporary, and people will go back to shopping in stores at some point, I predict we’re going to see a permanent shift in this type of consumer behaviour.

People have had to become tech-savvy, and many are now fully realizing the convenience online shopping offers. I don’t think we’re going to see all of that tech adoption come undone once life returns to normal (whatever that normal is).

How you are brand marketing during coronavirus matters today and, in the future, and it could very well change your messaging going forward.

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READ: Your Guide to Paid Marketing During COVID-19, on our website:

If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively.

On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because they’ve lost their job or are trying to save some money to get their family through the pandemic.

So I’m sharing some tips on managing PPC during the coronavirus. PPC stands for pay-per-click advertising, also known as non-organic traffic. (Organic traffic comes from unpaid SEO techniques).

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How to Position Your Brand Messaging During COVID-19

Your customers are looking to you for reassurance and guidance during this time.

All of your branding messages should be coming from a place of empathy, caring and kindness. Here are 4 ways to position your brand messaging during COVID-19.

1. Humanize your branding.

It’s more important than ever to be human and authentic in your communications.

One great way to show the human side of your small business is by creating memorable moments that can be shared through stories.

You could create a video for social media that features a customer’s story about an employee who went the extra mile. Or, you could focus on employee stories, so people get to know who’s supporting you through this crisis.

It’s OK to be a little light-hearted during this time too, as long as you’re sensitive to the fact that this is a trying and tragic time for many people. Be aware of what you share!

2. Increase your social media presence.

From community initiatives you’re supporting, to changing store hours, to new services you’re offering, stay active on social.

Even if you have no news to share, keep your social media accounts updated by sharing relevant news, articles and videos from other sources.

Even a few inspirational words from you can remind people that you’re out there, and that you care.

3. Create customer delight.

Customer delight is about exceeding customer expectations, not just meeting them. There are many ways to delight customers, including:

  • Being flexible. Don’t always say “no” just because you’ve always done it that way. Listen to your customers and be as flexible as possible to meet their needs.
  • Adding a personal touch. Send an eCard or a promo code on their birthday, for example.
  • Giving them something. Whether it’s a contest or a freebie tucked into their package, little surprises can go a long way.

4. Speak up as a leader.

Nobody is going to be impressed by a generic message on your website that says something like “We take your health very seriously,” with no examples of how, or no “face” behind the message.

Define your brand messaging, then tell people the what, why, when and how of your coronavirus plan. They’ll appreciate your honesty and transparency.

Your branding may be your only chance at making a first impression on a potential customer⁠-and that’s when we’re not in the midst of a pandemic!

Right now, people’s emotions are running high, and a brand’s blunders may not be as easily forgiven or forgotten as we’ve recently witnessed with Canadian artist Bryan Adam’s Instagram backlash.

By leading with empathy and really understanding your target audience and what they’re going through, your brand marketing during coronavirus will be authentic and truly resonate with your customers.

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HEALTH

A Patient Guide To Get Medical Marijuana in Oklahoma

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How To Get Medical Marijuana in Oklahoma

 Even though medical marijuana is legal in many states, there are set laws on how to obtain it legally. Read along to learn how to get medical marijuana in Oklahoma.

On May 18, 2021, the Gov. of Oklahoma, Kevin Stitt, House Bill 2272 into law. The law changed a few things in the medical marijuana sector in Oklahoma. The changes that took effect were meant to address the following concerns in the medical cannabis sector:

  • How foreigners should operate cannabis businesses in Oklahoma. 
  • How the Oklahoma Medical Marijuana Authority (OMMA) should conduct compliance checks online 
  • Inspections to confirm if the licenses were operating actively or not

Since these changes are meant to remove a couple of bad actors in the Oklahoma medical marijuana sector, it is clear that the Oklahoma medical sector is taking the right path. The law was also put in place to ensure that all competitors get a fair deal regardless of where they came from. 

The Previous Version of the Act 

An earlier version of the law that the House passed in March. Looking carefully at how it was drafted, it was pretty different from the final version. The artificial caps in the law were more stringent as an oversight, and the number of business licenses was limited. The final version was meant to scrutinize the licenses issued by OMMA and how they were all maintained. Limits are now put in place to control the oversaturated market. That said, let’s look at what a patient needs to do to obtain medical marijuana in Oklahoma. 

How to Get Medical Marijuana in Oklahoma 

The procedure of acquiring medical marijuana in Oklahoma is almost the same in other states in America that have legalized medical marijuana. 

  • Get recommended by a licensed practicing doctor

The first thing you need to do as a patient seeking to get medical marijuana is looking for a physician in the state of Oklahoma who advocates for medical marijuana. The doctors need to confirm that you are suffering from any of the qualifying medical conditions. To do this, you need to present your medical history and other medical information that the doctor may need to recommend to you. 

Once the doctor has confirmed that you are suffering from any qualifying medical conditions, they will have to present the document himself in the Department of Health together with the patient’s filled out forms. The patient is not allowed to present the recommendation to the DOH. 

  • Application of the Medical Marijuana Card 

The second step in obtaining a medical marijuana card is sending an application to the State Department of Health. Once they have received your application, they will have to review it for a couple of days. After a few days, you will get feedback on whether they accepted or denied your application. If the application is accepted, you will be issued a medical marijuana card. 

Learning how to get medical marijuana in Oklahoma offers you a legal way to acquire cannabis. You can do this by providing copies of a state-issued identification card. You also need to present several documents that prove that you are a resident of Oklahoma. Once you are approved and have gotten the medical marijuana card, you can start going to medical marijuana dispensaries to purchase medical cannabis. 

Conclusion 

Getting a medical marijuana card in Oklahoma is as easy as that, and you don’t need to struggle so much. Remember that medical marijuana is legal in many states; you need to follow due process. You don’t need to suffer in silence while you can get medical cannabis to relieve the pain that comes with these dilapidating medical conditions. 

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HEALTH

What is the Best Air Purifier for Cough Symptoms?

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Best Air Purifier
Best Air Purifiers

The rapid industrial growth brought many conveniences to our urban lives. But, along with those comforts, it also brought morbid health issues. The primary and most persistent problem in our modern lives is the problem of air pollution. Air contaminants and allergens are the main reason for our allergy, which causes cough problems in an allergic individual. If you live in an urban environment where you get surrounded by allergens, viruses and other pathogens, the chances are that you may be looking for the best air purifier to get help with your cough. Coughing can severely slow down you and your kids and hinder productivity. We will provide you with some best air purifier models and tips to choose a Daikin air purifier yourself. 

How do Air Purifiers Help with Coughs?

If you are coughing uncontrollably, you must look for the best air purifier because it surely can help you with your cough problem. But the question is how? Air purifiers use a HEPA (High-Efficiency Particulate Absorbing) filter to isolate the contaminants suspended in the air and keep them trapped in the system until you clean and change filters.

What Should You Look for When Buying an Air Purifier?

  • Filters: Filters are the primary organ of any best air purifier. Know which filters are there on your device. Here are some of the generally used filters for you to check:
  1. Pure HEPA filter
  2. Activated Charcoal Filter
  3. UV-C filter
  4. Pre-filter and
  5. Ozone free Ionizer 
  • Warranty period: Most air purifier models come with 1 to 2 years of warranty. Know which parts the company covers in the warranty paper.
  • Easy set-up: Modern air purifier models are mostly touch-controlled and have a simple button layout. Avoid any complications in the set-up, and filter changing process.
  • Room size: Check the rated size for an air purifier to know if it suits your room size.

What is the Number One Air Purifier?

These brands produce one of the top-selling air purifier models available in the Indian market.

  1. Daikin
  2. LG
  3. Eureka Forbes
  4. Panasonic
  5. Phillips
  6. BlueStar

Among them, Daikin is making one of the most affordable air purifiers.

Top Three Best Air Purifier Models are – 

  1. Daikin MC55XVM6 Air Purifier:
  • Streamer Discharge: This Daikin air purifier, besides the HEPA filter, uses the streamer discharge function to quickly remove odours and allergens with high-speed electrons with the oxidizing property.
  • Turbo mode: The Turbo mode in the Daikin air purifier provides a high-power operation to clean the air fast.
  • Deodorising Filter: Some Daikin air purifier models, including the MC55 model, utilize streamers to decompose the foul odours and assist the filter.

 

  1. Eureka Forbes 56-watt AeroGuard mist Air Purifier: 
  • HEPA filter: It uses advanced HEPA technology to remove 99% of suspended particles of 0.3 microns. 
  • UV Lamp: A UV lamp helps reduce volatile organic compounds, parasites and mites in the indoor air.
  • 10X filter technology: It uses the Active 10X filter technology to purify the air in your house and eliminate dust, dander and germs.
  1. Daikin MC40XVM6 Air Purifier:
  • Electrostatic HEPA filter: This Daikin air purifier has a high-performance filter that catches 99.97% of 0.3μm* fine particles.
  • Anti-pollen mode: When you switch between “standard” and “low” modes in this Daikin air purifier, it creates a gentle whirlwind to catch suspended pollen in the air.
  • Deodorising Filter: Odours are caught on this Daikin air purifier using the deodorizing filter. 

Shop from the Bajaj Finserv EMI Store for affordable pricing and enjoy pre-approved offers. Get hold of your Bajaj Finserv EMI Network Card to purchase eureka forbes air purifier on No-cost EMI.

Conclusion:

In times of the global pandemic, your home is the only place where you spend the most time in the day. Although, it is no more a haven for you with a plethora of allergens, pathogens, viruses and other invisible germs floating in the indoor air. The Daikin air purifier uses the streamer discharge method, active plasma Ion and cutting-edge Electrostatic HEPA Filter to protect you against many dangerous disease-causing pathogens and improve the overall air quality. Do not compromise on the health of your family, and buy the best air purifier today. Enjoy a no-cost EMI using the Bajaj Finserv EMI network card for your purchases.

 

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Neurological Symptoms You Shouldn’t Ignore

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In 2017, almost half of the Australian population was prevalent for neurological disorders. This is a worrying piece of information. Neurological disorders can sneak up and they can take a toll on your health without you even noticing it. You may have a headache from time to time and think it’s not a big deal. However, it can be a pretty big deal. Some of these symptoms may seem harmless or irrelevant, but the trust is that they can damage your well-being in many ways. Here are the symptoms that should alert you that it’s time you saw a neurologist. 

Chronic headaches 

We all experience headaches – nothing new about that. However, it’s not the same when you have a headache once in four months and when you have one-two times a week. The latter should be a reason for concern. Especially if the headaches are strong and disruptive, you shouldn’t ignore them. Chronic migraines are also worrisome. 

A good way to determine whether you see a neurologist is by measuring the times you take pain relievers for headaches in a month. If the number goes over five, you should definitely consult a professional. When fever, stiff neck, and light sensitivity accompany a headache, they might point to an underlying issue such as meningitis. 

Frequent dizziness 

While dizziness is usually something benign, it can also become a sign of a serious health problem. If you feel dizzy once in six months due to fatigue, you shouldn’t worry too much – you should get some rest. On the other hand, if you experience bouts of dizziness all of the time, you shouldn’t just wait for the next one to start. 

There are several types of dizziness. For instance, syncope causes light-headedness and makes you feel like you’re going to faint while vertigo makes you feel like you’re spinning or swaying even when you’re standing still. Recognising this as a potential problem could help you treat a neurological disorder on time (if you have one).

Persistent pain 

Another thing that accompanies underlying neurological conditions is persistent pain. If you’ve suffered from constant pain for over six months, you should make an appointment with a neurologist as soon as possible. This is especially important if the pain is followed by sensations such as numbness, weakness, and tingling. You could also experience bladder or bowel control issues. 

All of these could be the symptoms of conditions such as neuropathy, multiple sclerosis, and other diseases. Luckily, you could get a life-changing brain surgery in Brisbane and improve your health and life significantly. You could even prevent a stroke. Sudden numbness affecting only one side of your body could be a sign of stroke. 

Sleep problems

Sleep is an essential part of the life of any functional being. You simply cannot go on with your life properly if you’re experiencing some serious trouble sleeping well. Insomnia and hypersomnia are just two of the sleep-related diseases you might have in this case. You could have narcolepsy, sleep apnea, or restless leg syndrome. 

All of these can make it difficult for you to remain focused and present at the moment. Furthermore, they could make it difficult for you to stay sane. If you’re unable to get a good night sleep for any reason, you should definitely head to a neurologist. Even if the problem isn’t neurological in nature, solving it will improve your life in many ways. 

Memory loss 

Finally, if you have trouble remembering things, you should check your neurological health. Of course, you could forget to switch off the lights sometimes – that isn’t a cause for concern. However, if you’re unable to focus on what people are telling you if you have trouble processing information, and if you can’t recall important pieces of information, you might have an issue. 

Especially if this becomes a constant in your life, you should seek help. Even if you constantly feel confused, you could be experiencing some symptoms of dementia. If that’s true, you could slow down this disease simply because you’ve noticed it on time. Once the treatment begins, you could improve the quality of your life in numerous ways.

Conclusion 

Some of the things we consider ordinary or normal might be signs of serious health conditions. If you experience any of this often, make sure to check your health with a professional. Most health issues can be treated as long as they are noticed on time!

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