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How Can Poor Customer Service Affect A Business



Today, potential customers have wider choices than ever in making a purchase. It’s easier to compare services. With visible online reviews and customer engagement in a variety of channels, your company’s performance is under scrutiny. Clients and prospects have no problem switching over to a competitor if they consider them fit.

It’s more expensive to get a new customer than to keep an existing one, so customer retention is crucial for business success. And customer service has a drastic impact on customer retention. 89% of customers have stopped doing business with a firm after a bad experience and 58% will never deal with that firm again.

Loss of Business and Returning Customers

No matter how great your products are, if you don’t meet the service expectations of your clients, they’ll never be happy with what you’re offering them. Not listening to your customers and ignoring their needs will not just annoy them, but it will also make them leave your company. If your customer service is poor, you’ll have poor customer retention rates and you’ll never meet your business goals.

Bad Reviews Online

If you don’t take your customer’s complaints seriously and you don’t resolve those issues immediately and sincerely, you’ll lose customers and this will impact your company’s reputation. Most of the customers will reveal the truth about your poor customer service on social media platforms like Facebook, Instagram, and Twitter. Negative comments and bad reviews spread quickly across social media and this will affect your reputation and your business’s goals.

New Customers Stay Away

New customers seek companies based on recommendations from people they know, and they’ll avoid a company when they hear first-hand accounts of poor customer service. People give more weight to negative reports than positive reports and they believe first-hand experience from their friends and family more than they believe impersonal sources such as advertising.

So if your customer service is poor, prospective clients may find your business but they’ll choose what your competitors offer.

Employees Leave

Employees know when things are not right in the company they work for. If they see frequent occurrences of poor customer service, they’ll start looking for opportunities with other companies. This is because dealing with dissatisfied customers makes their jobs hard and it makes the working environment toxic.

Management that doesn’t treat its customers well probably doesn’t care about the well-being of its employees either. High staff turnover tarnishes a company’s name. It creates more costs because of the increased need for recruiting, hiring and training of new employees.

How to

How Do Businesses Use the Art of Storytelling?




Storytelling is an essential part of human communication and is a powerful marketing tool. It sways shoppers by increasing brand awareness and attracting new customers. The story you tell controls how customers remember your company.

Creating a unique brand story on social media involves sharing it on multiple social platforms. If you create a story that connects with potential consumers, they will read and engage with the information you provide. This often results in readers recommending your products and services via clicks, tweets, likes, and follows.

Know Your Customers

To create engaging stories think about who is reading the story, not who is telling it. First, understand who your followers are before developing a story. Building customer personas will help you know your audience. Create these personas by gathering data about your audience through social media, Google Analytics, and interviews.

Matching your audience’s desires, needs, wants, and dreams to your business story, will help you build rapport. Talk about things your followers can relate to or emphasize with; this will enable you to build trust with your audience.

Tell Your Story Many Times

Growing your business, using storytelling will take time. Tell your business story and its related versions on multiple platforms every chance you get. You’ll also want to incorporate elements of your story in podcast interviews, public speaking, and in press interviews.

Be honest and open. This builds trust and creates an actively engaged, customer base, which wants to hear more. Telling your story is more about sharing about the highs and lows of your brand’s journey, which is valuable to your audience.

Tell Your Own Story

Storytelling boosts your brand personality, and it cements a stronger brand perception with potential clients. Telling a unique business story will attract clients. Use a friendly and conversational tone to narrate your story. Prospect followers and clients will feel like they know your product if your story resonates with them. This will help foster long-term relationships with your community.

Many companies sell similar products and services to yours. What sets you apart from your competitors? Consumers want to see what you believe in, who you are, and what your story is. In today’s world, transparency is essential. Consumers not only want to purchase products, but they also want to interact with companies that align with their values.

Develop Your Story

Your story will change as your business grows. Don’t be afraid to change your story! As time passes, you’ll not be in the same place as when you started, and this makes a good story. Your followers will love to see how your brand is developing, and new followers will like to know how you started and how far you’ve come.

As your brand grows, you may launch new products or services; this provides a great time to tell a new story. Tell your followers the process you went through to develop the new product.

Always tell your brand’s story in a way that involves your followers to make them feel like they are part of the story and to keep them connected.

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What Is Smoking




One of the oldest forms of food preservation, having arisen after the development of cooking with fire. Heat and smoke infuse a flavor into fish, ham, poultry, and meat and prevent the growth of microbes. Is an effective way to preserve food but care must be taken to avoid contamination and illness. By supplying a consisted temperature around 150 to 275 degrees F, with your wood chips at the heat source and food on the top rack with vapor continually flowing over your food. Will increase their palatability by adding flavor and imparting a rich brown color.

In Europe, the wood used most commonly for smoking is Adler, oak, and sometime becch. In North America, the woods used are alder, oak, hickory, pecan, mesquite, maple, and some fruit trees, like apple, cherry, and plum. Alternative materials have been used with the addition of seasoning ingredients.

Some ham and bacon suppliers smoke over burning corncobs. Barley malt for liquors is dried and smoked using burned humate. Hot smoking fish in New Zealand is done with the wood from the tea tree. And in Iceland cold smoked lamb, whale, mutton, and fish is done with dried sheep dung.

On the western farms, a smokehouse was used for preserving meats, this building was away from other building due to the fire danger, and the smoke emanating from it.

Smoking can be done in four ways: Cold smoking, Warm Smoking, Hot smoking, and Liquid smoke.

Cold smoking 68 to 86 degrees Fahrenheit, food is typically preserved by fermenting, salting, or curing before smoking and should be cooked before consumption, food remains raw, takes hours to weeks

Warm smoking 77 to 104 degrees Fahrenheit, food remains raw, needs to be cooked before eating.

Hot smoking 10 to 275 degrees Fahrenheit, food is cooked by the heat of the gases of the fire, and smoke adds the flavor Hot smoking is a fantastic way to add flavor to your food, it is much faster than cold smoking and creates mouthwatering results. It is worth bearing in mind that hot smoking is not an effective method of food preservation and your products will require consumption within a couple of days even if kept refrigerated.

Liquid smoke a product derived from smoke compounds in water. A brownish-yellow liquid made by capturing and condensing the vapors from burning wet wood chips (usually hickory). Liquid smoke is used to add a smoky quality to foods in an attempt to capture the flavor of wood-fire grilling.

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How Can Adult Children Relieve Tension?




Continual exposure, during the two decades of an adult child’s upbringing, to fear, trauma, abuse, and survival-oriented reactions created by parental dysfunction, alcoholism, and abuse prime him for significant, sometimes chronic tension, even later in life when triggers spark earlier, unresolved incidents or he is confronted with circumstances those from safe, secure, and stable homes may not perceive e as so daunting. What, then, is tension?

A psychological manifestation and sensation, it can be perceived as an internal tightness, resulting in elevated heart and blood pressure levels and the release of stress hormones. Like a giant, interior rubber band, it deludes the person into believing that it stretches to its maximum length, leaving him to believe that if something is not done to release its tenacity, it will imminently snap. At other times, it feels as if his brain were in an ever tightening vice. An adult child assuredly experienced these “on the edge” sensations during a major portion of his childhood, as the mere entry into the room of his controlling parent caused him to retreat within himself, cease all pleasurable focuses, and prepare for the next blame, shame, or harm. Tension can be the uncomfortable internal state that alerts: Something is about to happen! Get ready for it!

Later-in-life tension, despite the absence of the rigid parent and even a departure from the person’s home environment, can be self-created for four principle reasons.

1). A perceived obstacle to the attainment or successful completion of a goal or endeavor, which can be considered significant and important.

2). A conscious or subconscious perception that a person, place, or thing poses a potential threat and approximates the detrimental circumstances of his upbringing, such as an authority figure, who represents the displaced image of his parent.

3). The resultant consequences if the physical, mental, and/or emotional obstacle is not surmounted so that the goal can be reached, whether that goal be sheer safety or an actual accomplishment of some type.

4). The inability to triumph over the restriction.

I once asked someone which would create more tension about passing a college course and attaining his degree-the ability to write his name on a piece of paper or the requirement to research and write a 20-page term pager, use at least five sources, and do so in under an hour? The latter, obviously, carries three of the tension-creating elements: the need to complete a significant goal (write the term paper), the consequences of that inability (failure of the course), and the impossibility of doing so in a sixty-minute interval.

I doubt that writing a person’s name on a piece of paper to pass a university-level class would produce very much tension for anyone.

Already a cultivated victim, having had parental abuse or even insanity demonstrated as indicative of human behavior, and diminished in resources and development, an adult child may create an even deeper tension when confronted with certain aspects of life that carry these elements, discovering that the more he thinks his way into his helpless ability to overcome his obstacles, the more inhibited he becomes in overcoming them. He eventually forces himself into a mentally imposed prison and throws away the key.

Examination of my own tensions indicates that my subconscious is usually superimposing a present-time situation on an unresolved past-time incident, regenerating the inner child retreat, who was assuredly powerless, helpless, and tool-less, along with the fears, danger, traumas, incapacitations, and immobilizations experienced during its time of necessary creation.

Surmounting obstacles as an adult with these inabilities as a child, needless to say, creates tremendous tension, as the former states, “I have to prevail over this,” but the latter replies, “I can’t. I don’t know how!”

The more he tries, the greater becomes tension’s grip, until he is jammed by it.

Tension’s solutions, which can perhaps more accurately be labeled “tension’s relievers,” are many, but all depend upon the amount of recovery and the ability to pause and assess which of the three brain areas the person is operating from: the brain stem (amygdala-induced reactions), mid (emotions), or upper (logic, reasoning, and executive functioning). That “stop and think” strategy could be the threshold to varying degrees of release and relief, and can threshold several successful strategies.

The adult child, first and foremost, must realize that his past, tension-building reactions most likely never worked before and therefore will not work now. Instead, they will only tighten their grip on him.

Indeed, the solution is paradoxically not tightening his hold on its resign, but instead releasing it and surrendering it to a Higher Power, as he realizes that he is too limited and restricted to find all solutions within him. Because he was forced to do exactly that during his upbringing in the midst of deficient, abandoning parents, it may require significant recovery and “turning over” attempts before he is successful with the effort.

“‘Let go and let God ‘teaches us to release problems that trouble and confuse us because we are not able to solve them by ourselves,” according to Al-Anon’s “Courage to Change” text (Al-Anon Family Group Headquarters, Inc., 1992, p. 321).

The adult child must realize that his unresolved childhood issues and the helplessness they now generate are only blocking him and thus causing his tension build-up, not reduction.

Tantamount to understanding his tension-producing stressors is the determination of their intensity and severity. If they are particularly amplified and out-of-proportion for the emotions they create, then he can suspect that his past is playing out in his present without his awareness. Consideration of when he had similar feelings, particularly during his upbringing, may time-peg the incident and re-shelve it, considerably relieving his tension.

When I have used this method, my abusive father’s image has appeared and with that realization the tension has subsided, because I found myself chewing on an earlier-life episode that was feeding the fires of the later-in-life one.

There are several other tension relieving methods, whose effectiveness, based upon personal experience, has varied according to occasion and intensity.

When my internal circuit breaker seems like it is about to pop, the energy that causes it can be diffused or dissipated by speaking either with a sponsor or a trusted friend.

“Many of us have discovered that the telephone can be a life line between meetings,” according to “Courage to Change” (ibid, p. 116). “… A particularly useful time for Al-Anon phone calls is when we are preparing to do something new or frightening. Many of us ‘book-end’ these actions. We make an Al-Anon call before taking the action and we follow (it) with a second call. For those of us who have always acted alone, there is a way to share our risks and our courage with others who will love and support us, no matter what happens.”

Another relieving method is pressing the personal “pause” button by interrupting the building intensity with other, more pleasurable activities or focuses. Like a loop, tensions continually run the same circular track in the brain and heavy emotions ensure that they remain impressed into it, unable to locate the happier “off ramp.”

“Sometimes a horse refuses to obey a rider’s command and races out of control,” advises “Courage to Change” (ibid, p. 306). “My thoughts can do this too, when I frantically try, over and over, to solve a difficult problem… When my thoughts race out of control, I need to stop. I need to do this by breathing deeply and looking at my surroundings. It can help to replace the obsessive thoughts with something positive… “

Awareness of the mind’s thoughts and refocusing on external stimuli is known as “mindfulness.”

Light music, a comedy television show, taking a drive, and communing with nature, particularly on a warm, spring day, have all aided me in releasing my mind’s grip from tension’s track.

“When I’m trying to tackle a tough problem or cope with a stressful situation, and I’ve done all I can for the moment, what then?” asks “Courage to Change” (ibid, p. 290). “I can do something that will nurture my mind, body, or spirit. Perhaps I’ll take a walk or listen to music.”

During such walks, I myself have gazed up toward and temporarily immersed myself in the sky’s infinity, realizing how small I and my tension-provoking problems really are in relation to it all.

At times I also think of the friends and relatives who had once been a part of my life, but who are no longer in life, and wonder how important my concerns are in relation to their eternal existences now. How many, I can only ask myself, care that 20 or so years ago, when they were alive, that they had had a “bad hair day?” How, then, can I continue to view my own worries and trepidations with any degree of lasting severity?

As these efforts enable me to adopt new perspectives, my tensions-and the circumstances that cause them-begin to dissolve. I stand on the physical platform designated earth and negotiate the life I have been given in my imperfect and impermanent state the best way I can until someday, like those who preceded me, my cares and concerns will collapse into meaninglessness.


“Courage to Change.” Virginia Beach, Virginia: Al-Anon Family Group Headquarters, Inc., 1992.

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What Is a Dental Bridge and Who Needs One?




Dental bridges, as the name connotes, bridge the gap between missing teeth. They consist of two or more crowns for teeth on one or the other side of the gap; the abutment teeth, which are the anchoring teeth; and false tooth/teeth in between them. Pontics as these false teeth are called, can come in gold, porcelain, alloy or a mixture of these materials. Implants or natural teeth hold these devices.

The Process of Getting a Dental Bridge

On the first visit to get such a device, the dentist makes ready the abutment teeth. He recontours these teeth by filing part of the enamel to provide space for a crown to be placed above them. He then makes impressions of the teeth to serve as a mold that will be used by the dental lab to make the bridge, crowns and pontic. In the meantime, he will create a temporary bridge to protect teeth and gums that are exposed during the time the final version is being made.

On the second visit, the dentist will remove the temporary version and will place the new metal/porcelain bridge, which will be examined and adjusted as needed to make it fit properly. This may require multiple visits in order for the bite and fit of the metal framework to be checked. This actually depends on every patient’s case. If it is a fixed dental bridge, the dentist may put temporary cement on it for a few weeks to ensure proper fit. Then, after another few weeks, the device is permanently cemented.

The Cost of Dental Bridges

When it comes to this type of devices, the costs involved depend on the type of bridge chosen and the part of the country where the procedure is carried out.

The Longevity of Dental Bridges

These devices can be used from five to fifteen years and at times, even longer. It is expected to have a life span of more than 10 years when the patient practices good oral hygiene and regular dental visits.

Eating with a Dental Bridge

When missing teeth are replaced with a dental bridge, it makes eating a lot easier. However, if the person is not yet used to wearing the device, it would help to eat small pieces of soft foods.

Speaking with a Dental Bridge

It is hard to speak clearly with missing teeth. On the other hand, using a dental bridge with the anterior teeth in proper connection enables the person to speak more clearly.

Caring for a Dental Bridge

It is critical for remaining teeth to stay healthy and strong since the outcome of the bridge (based on the type chosen) relies on the foundation that the surrounding teeth provides. Practicing good oral care that includes brushing twice daily, flossing and using a mouthwash everyday prevents tooth decay as well as gum disease than can cause tooth loss.

It would help to ask a dentist/dental hygienist for advice on proper brushing and flossing. Regular cleaning will enable the dentist to diagnose problems right from the start, when it is easier to treat. It is also important to choose a well balanced diet to have proper nutrition.

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What is God’s Horsemanship?




God’s Horsemanship is an idea that God gave to me one day while cleaning stalls. I was doing a little day dreaming thinking about all the different types of horsemanship that I hear about today, especially this “natural horsemanship” business. Seems everyone has their different version of natural horsemanship. These trainers & clinicians put a different name in front of it so that it sounds different & they can call it there own, but if you watch a lot of them closely they are all basically using the same methods with their own little twist here and there, doing the same thing getting the similar results. Now I won’t say that theses trainers and clinicians aren’t talented, I learn a lot from many of them today and I commend them for their hard work & knowledge.

But for me it goes a little deeper than just horse training. While I was still in the stall I started thinking to myself… what is natural horsemanship who came up with this?

God created horses didn’t he (Gen.1: 24-25) Then he created man to manage over these animals (Gen.1: 26) then he allowed man to give them names (Gen.2: 19-20).

Who gives me ability to train these horses? So I started to think a little further about the methods I have learned & use to train horses. Then it occurred to me that what I was doing wasn’t natural horsemanship it was God’s Horsemanship.

God’s horsemanship to me is my relationship with God & then animal and in this case the horse. This relationship has allowed me to learn from God and the horse, which teaches me a lot about myself and the things I need to change in my life. Also my relationship with the horse teaches me more about God’s personality & how my relationship with him should be.

Gods ultimate goal is to gain our trust in him and likewise our ultimate goal is to gain our horses trust in us. For example I find that God allows certain pressures in our life (never more than we can handle) until we surrender and begin to rely on him in order for him to achieve greatness with us, likewise when I am training a horse I allow a him to feel a certain amount of pressure (never more than he can handle) until he surrenders and learns to rely on me in order for me to achieve greatness with him.

I also learn lessons from the horse, for example horses don’t see color lines or particular races. All they see are human beings. When my horse and I are in disagreement about something on a particular day we can stop come back the next day and he’s forgotten all about the day before. Horses hold no grudges with people, so this is how we should be with one another. Horses are always willing to try again, very humble.

I have many other lessons I learn everyday but I just wanted to share a few.

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What Is the Best Leaf Blower for the Money?




What is the best leaf blower for the money?

To settle for your ideal blower you must consider the following as a guide to the best blower for the money.

1. Type of the leaf blower

Gas blowers can be handheld, backpacks or walk behinds. You should choose a gas leaf blower depending on the size of the area you want to clean. Handheld gas leaf blowers are perfect for those with small areas. Larger areas will demand that you either use backpacks or walk behind gas leaf blowers.

2. Functionality

You have the option of choosing a simple gas leaf vacuum blower that will only gather the leaves and debris into a pile. The other option is to select one that is multifunctional, to mean that it has three in one capability. These models have the vacuum and mulch capability. You are able to collect the leaves into a pile, then shred them and convert them into mulch.

3. The CFM Power

The choice of the CMF power for your ideal gas leaf blower will largely depend on the size of the area you want to clean and how fast you want to finish the task. For small lawns, leaf blowers with a CFM of between 200 and 300 CFM are perfect. For areas with large leaves a, twigs and wet leaves chose a leaf blower of 350-400CFM. For large regions> 400CFM will be best.

4. Emissions and noise

Before you purchase a gas blower kindly check with your state laws that guide on noise and emissions. The manufacturer specifications will be a clear guide to emissions.

Bets gas blower review 2018

To make your work easier in selecting an ideal; gas blower, we have highlighted 2 best gas blowers in this review.

1. Hitachi RB24EAP Gas Powered Leaf blower

This is a handheld blower, one of the lightest yet powerful model (8.6LBS). It is perfect for both small and larger areas. It has a CFM OF 441. Operating with two big finger throttles is easy.

It is designed as a low emission gas leaf blower. It emits fewer fumes, to mean that it is environmentally friendly in its operations.

The blower has airspeeds of 170 mph if used with a taper nozzle. These speeds are adequate to work in both small and large areas. Your work to remove debris and autumn leaves will be made easier with the Hitachi RB24EAP gas powered blower.

2. Makita BHX2500CA 24.5 cc gas leaf blower

Makita BHX2500CA gas blower becomes the lightest in its class. It is only 9.8lbs; you can quickly move around with the gas blower without fatigue. It features a 4 stroke motor that makes it highly efficient. It is an upgraded model form the previous 2 stroke Makita

This model emits less noise when compared to the 2 stroke Hitachi version. Its big capacity muffler ensures that it produces less noise while in operation. It is has been engineered to produce fewer emissions, therefore environmentally friendly. It is easy to start and use. The exhaust emissions are CARB Tier III and EPA phase II compliant. Its 4 stroke engine is highly fuel efficient; it can save up to 60% in fuel cost.


Gas blowers are ideal gardening tools that will assist you to accomplish your cleaning work efficiently and fast. This article highlights the best gas blowers for your money and the factors that you need to consider as you select the ideal gas blower. Consider one of the tow gas blowers is having discussed above and your compound will remain clean and tidy always.

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Recent Headline in the Daily Mail – "What IS the Point of Saving?"




As the Daily Mail headline shouted – “What is the point of Saving”- let’s take a closer look at what the fuss was all about in all the papers recently, and what can be done to create a more fair and rewarding playing field for savers. Bear in mind I am no qualified investment person, but I do have experience in making money out of Forex Trading, and back in 2006, saw the massive opportunity to use gold bullion price changes, to make a lot of money.

If you look at the NS&I web site, you will see that they advertise this as being “A Piece of Cake”, and “Open Your Account with just £1, Enjoy Easy Access to your Savings”, but let’s look at some cold hard facts.

If you are a saver who regularly saves say £100 per month in this scheme, with an annual return of 1.5%, for every £1,000 invested over 12 months, you will get paid interest of £15.

But, with inflation eating into the spending value of your money at around 2% per annum, your £1,000 in savings will actually lose around £20 of its spending power, so your “savings plan” in reality made a loss of £5.

Looking into this in more detail, we know from The Telegraph recently, that there are millions of savers in this scheme, so let’s assume that there are at least 100,000 subscribers who also save £1,000 or more per annum. I make that around £100 million.

At Government level that sum could easily be traded on the Currency markets, and I understand there are some such Trades that could pay out up to 100% every 90 days. (See above on my own rewarding Forex experience, and that was using just a few hundred pounds as my stake money).

The trouble with virtually any savings scheme that is based on any “FIAT” currency, is that its value is based on nothing other than promises from the Government that issued it (such as The Pound, Dollar Euro etc) and as such, is constantly being devalued due to constant inflation.

However, if you were to exchange some of your FIAT currency for Gold Bullion on a regular basis, I believe that would paint a totally different picture. Look at some figures below, which shows what happened to gold bullion prices between 2000 and 2020.

Between the beginning and end of 2006, Gold went up in value from £9.78 per gram, to £10.17 which was when I first started getting involved in Forex Trading and made a KILLING trading in Gold, unlike my disastrous property investment activities at that time, due to all btl mortgages becoming deregulated.

By the end of 2019, the price of a gram of gold had reached £38,89.

At least with Gold, YOU can decide at what value you sell it, if the price is not right for you, don’t sell until it is. (Or only sell what you need to survive).

If, instead of investing £100 per month with NI&S, you had signed up for a FREE account with something like Karatbars, and decided to exchange £100 of your inflation-ridden “FIAT” currency into 2.5 grams of Gold Bullion, at the end of the year you would own approximately 30 grams of gold. Even if the value was slightly less after 12 months, you know that its historical trend will always eventually be UP.

Now, if I may dare mention the words “Network Marketing”, and you believe that all network marketing opportunities are a Pyramid, or a Ponzi rip-off scam, then please read no more. (If you are still here) – I think you can see, the massive advantage of exchanging some of your “FIAT” currency, for gold bullion.

If you find that saving in Gold Bullion turns out to be very beneficial to your wealth, and because it doesn’t cost anything to become a customer in this savings opportunity then what is wrong with telling your friends, family, and business partners about it? After all, you are not “selling” them anything, you are just sharing your good fortune.

As long as you are participating in this saving scheme yourself (putting YOUR money where your mouth is), why not help everyone you know, to do the same? And then why not use some more of your FIAT currency to upgrade from just a “customer”, to becoming an “Independent Affiliate” of one of the various companies that offer this service,

As an independent Karatbars affiliate, when you get your friends and family involved in this network marketing opportunity – where you are not selling anything – just getting your contact to do as you, and exchange as much inflation-riddled Fiat currency as you can afford into gold bullion – it is a win win for all concerned.

Also, when making your selection, make sure the company you go for has also got its own gold-backed Crypto currency. Like many other people, when Bitcoin was launched, back in 2009, even though they were being sold for a few dollars each, having burnt my fingers with property investing back in 2007 I considered it with suspicion, and walked away from what was probably the biggest opportunity of a lifetime.

These new-fangled coins were selling last year at around $20,000 EACH, and they were not even Gold-Backed. So, think of the opportunity, if a new, unique gold-backed crypto coin was released into the marketplace.

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What Is The Purpose Of A Newsletter?




One of the primary purposes of a newsletter is to grow a list of prospects who are interested in the niche your newsletter is about. And of course, this is because the main purpose of a newsletter is to generate revenue for the owner. All other activities, such as giving away freebies and increasing traffic to an online newsletter website are secondary purposes meant to attract more subscribers and thus are ways to generate more sales in the future.

Savvy internet marketers use a newsletter as a way to pre-sell their subscribers. They send them free, high quality, useful information at regular intervals knowing that their readers will come to trust them and to believe that they really do have the ability to help them with whatever problem they are trying to solve. This is much more effective than attempting to close sales immediately, as many sales pages attempt to do.

Most people must be exposed to a product or service repeatedly before they will purchase it. On the average, a prospect visits a sales page SEVEN times before deciding to purchase. You can cut this number down by pre-selling your product or service through your newsletter.

So, how do you pre-sell your product or service to your subscriber?

You do this by writing articles related to whatever product or service you are offering to your prospects. For example, if your product is an e-book about list building, you would write several articles that teach your subscriber some basics about list building. Once you have published several of these articles, refer your subscribers to your product which includes more or more advanced ways to build a list.

Unfortunately, many new internet marketers do not understand this and will often end up avoiding list building because they feel that it is a time consuming activity that may not yield any profit in the long run. This couldn’t be further from the truth. As any successful internet marketer will tell you, “The money is in the list”!

A newsletter is one of the major building blocks of a successful internet business so setting up your newsletter properly from the very beginning is vital for your success. Publishing your own newsletter is the only real and almost effortless way to earn a steady income on the internet as it is an easy way for you to contact both your prospective and current customers.

Research shows that people read newsletters four times more than they read advertisements or brochures and are 7 times more likely to purchase a product from you than someone who is not your subscriber.

A good newsletter can improve your brand awareness, increase recognition of your name, establish you as an authority in your niche, and also help to set your business apart from your competition.

As a newsletter publisher, you can easily and conveniently spread your marketing influence and expertise to your subscribers.

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What Is Designer Furniture?




Designer furniture is furniture that has been designed by an individual or a company to be very fashionable and contemporary in style. It is often unique and usually made from the best materials. Because designer furniture is very stylish and made very well, it is usually pricier than mass-produced furniture.

Some people are under the impression that designer furniture is uncomfortable and expensive but this is not the case. Admittedly sometimes pieces are uncomfortable and overpriced but most are designed with comfort as well as style in mind and most are fairly priced.

Throughout history there have been notable furniture designers that have made outstanding creations that are still very sought after.

An example of a notable furniture designer is Charles Rennie Mackintosh. He was a Scottish designer and part of the Arts and crafts movement. He is well known for his striking chairs with high backs. These were designed for the Argyll Street Tea Room.

A more modern furniture designer is Terence Conran who founded Habitat.

A company well known for furniture design is Knoll. Their famous tulip chair, by Eero Saarinen was created in the 1950’s but is still very much in demand today. It is made from aluminium and moulded fibreglass reinforced plastic and can be customised with a choice of coloured seat pads. The simple design is beautiful. They are also famous for the Barcelona Chair by Ludwig Mies Van Der Rohe. This was designed in 1929 but has been widely copied since the 1960’s.

The designers of today could one day be in this league and so it pays to look after any pieces you buy.

When you look to buy designer furniture you obviously need to make sure that you are buying the genuine article so look for makers marks. Also look at the quality of the workmanship and the materials used.

If you are looking to make an investment in the hope that it will rise in value, make sure that you research the designer you are interested in and see how the value of their work has changed over the years. Also look at how well known they are compared to what potential you think they have. Catching a young design graduate before they hit the big time can net you a great bargain.

If you are buying designer furniture make sure that you really love the piece because they don’t always go up in value.

Designer furniture is great because it leads the way and the High Street follows. It is made well and from quality materials. If you love quality goods and fashionable design then this type of furniture could be just for you.

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What Is Local SEO and 5 Reasons Why It’s Important




What You Don’t Know Online Can Hurt You

How do you know if you need a local SEO strategy? The critical word in this question is “local.” Do you own a business that draws in customers from zero to 15 miles away? Would potential customers looking for your products and services drive up to ten minutes to get to your business? If you can answer yes to these questions, chances are you need to manage your local SEO strategy.

So, what is local SEO? And why is it important?

What Is Local SEO?

Local SEO involves optimizing your online presence to attract business from local searches on Google and other search engines. According to Hubspot’s local SEO statistics, 46% of all Google searchers are looking for local information. And 72% of consumers who searched for a local product or service using local SEO near me searches visited a store within five miles.

So, does local SEO work? It sure did if you were one of those businesses. Are you wondering where to start? To illustrate the benefits of focusing on local SEO, we’ve put together a list of five reasons why it’s essential for your business success.

5 Reasons Local SEO Is Essential for Your Business Success

Reason #1 – Your Business Details Appear in Front of Consumers Looking for Your Products and Services

Remember the good old days when you scoured the yellow pages to find businesses offering the products and services you needed? Today, all you do is type the product or service you’re looking for into a search engine on your laptop, desktop, or mobile device. The businesses that provide those products or services will pop up. And, if you type “near me,” it’ll show you everything close enough to drive to from your current location.

Pretty slick. Those local SEO “near me” searches save you time. Just choose what you like, pull up the map and directions, and you’re good to go. If you look at those results carefully, you’ll see they’re populated by online business directories, much like the yellow pages of bygone days.

When you compare local SEO vs. organic SEO, both are still important. You want a content marketing strategy that helps your pages rank in search engine results for specific keywords and keyword phrases (the goal of organic SEO strategies). But local SEO is critical for businesses that serve a localized community. It’s somewhat less important for global companies that draw customers from all over.

Reason #2 – Consistently Accurate Online Directory Citations Boost Your Organic and Local Pack Rankings

You must list your business name, address, and phone number accurately and consistently across the top-ranked local citations and business directories. That information is referred to as your NAP Data (name, address, phone). A search engine bot is more likely include your business in the search engine results pages (SERPs) if it’s confident that your information is consistent and accurate.

That seems fair. Do you think you might get frustrated if Google sent you to a business that isn’t there or gave you a phone number that’s no longer in service? Search engines want to find this basic information about your business in numerous places throughout the internet.

When they find that information in several places-and it’s all consistent and correctthey trust the data. But if Google or Bing, for example, see confusing, inconsistent data, they consider it less valid-less reliable. Therefore, search engines are more likely to bypass you in favor of a business with more consistent NAP Data.

Reason #3 – Your Business Site Gets More Links Back to It from Authoritative, Trusted Sites

Backlinks, or links pointing to your site from trusted, authoritative websites, play an essential role in SEO. They validate your website’s existence, proving that your site is a viable force in the vast internet universe. Additionally, some directory citation sites add a website URL field to their listings and display these URLs as ‘dofollow’ links. That passes valuable link equity to your site. Search engines use backlinks to determine your domain authority, boosting your SEO (as opposed to ‘nofollow’ links, which are nice but don’t give you any juice).

Want another great way to snag a backlink while doing something else worthwhile to build your business? Join the local chamber of commerce or other business group. Doing this will provide a relevant local link back to your website, and you can network at local events. While you’re at these events, you might pick up some business or even more backlink opportunities.

In addition, if you have vendors or are a product provider, you may want them to link to your website as well (with a dofollow link, of course).

Reason #4 – Your Business Will Be Closer to Landing on the First Page of Search Engine Results

Online business directories take up quite a bit of real estate on search engine results pages (SERPs). As a result, local businesses they list in their directories get top billing on local search queries. If you’re not on those lists…

You need to know how to get your business listed in these local citations business directories because you’ll lose out on valuable business. And what you don’t know online can hurt you.

You might have the best pizza in town, but if the guy across town doesn’t find you when he searches for “pizza near me,” he’s going to go buy his pizza from your competitor. And that brings us to Reason #5.

Reason #5 – Your Business Will Gain Opportunities for Third-Party Reviews

Here are the three core pillars for ranking well in the Google Local Map Pack.

  • Relevance

How well do you target the keywords or topics your potential customers would search for on your website?

  • Prominence

How well does your business stand out online?

  • Proximity

How close is your business to the potential customer searching for your products or services?

We’ve touched on relevance and proximity. Now it’s time to talk about prominence: the positive reputation and comments your business enjoys across the internet. How do search engines find this information? Many citations and directories allow customers to post reviews and grade their experiences with local businesses.

If you deliver excellent service, your business will benefit from this added perk. But it’s not enough to get good reviews. You should also respond to them. And, if you get a negative review, don’t sweat it. Just be sure you keep your cool and respond appropriately. Work on resolving the issue as quickly as possible. Even a simple apology is better than no response at all.

More Tips for Local SEO

Local SEO for multiple locations, list all of your staffed locations, including the complete name, address, and phone number on a Contact Us page on your site.

For businesses with 10 or fewer locations, list the complete name, address, and phone number of each location in the sitewide footer.

Make sure people can easily find your phone number on your website-and that it’s clickable on mobile devices.

Just as you want to be consistent on the directories, make sure your NAP Data is consistent across all pages of your website.

If your business serves multiple locations, you need a separate page with unique content for each site. Avoid copying and pasting from one page to the other.

Customize Your Local SEO to Your Business Type

So, what you don’t know online can hurt you. If your business isn’t working on a local SEO strategy, you’re leaving money on the table that your competitor across town will pick up.

Local SEO works well, but it takes time and patience just like organic SEO. That’s why many businesses hire a local SEO agency to put all the pieces together.

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