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Benefits of a Hardwood Floors



Many homeowners view the purchase of real wood flooring as an occasion to express their artistic nature and decorating ideas. Because hardwood flooring is quite popular and many people prefer this type of flooring to the alternatives, it can add value to and increase the desirability of a home, which is very important in today’s market. Not only do hardwood floors add to the overall beauty and value of a home, but it also provides additional benefits to homeowners that they may not even realize.

The durability and longevity offered by wooden flooring is another excellent benefit. Hardwood flooring can last a hundred years or longer if the floor is cared for properly, such as keeping the floor free from water or moisture and sweeping or vacuuming regularly. This benefit alone makes the purchase of a hardwood floor a wise investment. Although tile can offer some durability, carpet cannot offer the same longevity and durability as wood flooring. In addition, because hardwoods are highly durable they can withstand even high traffic areas. While it can be dented or scratched, repairing hardwood flooring is often a simple process. Therefore, with appropriate maintenance, this type of flooring can retain their beauty and luster for many years.

Easy maintenance is another of the many benefits of a hardwood floor. Hardwood flooring does require sweeping and or vacuuming on a regular basis. Keeping the floors free from dirt and grit will help maintain the floor’s shine. When the floor’s finish becomes scratched, the floor will appear dull so it is important to minimize scratching by keeping dirt and grit to a minimum. Mopping the hardwood flooring with a cleaner made specifically for hardwood flooring will also help protect the floor’s finish.

These cleaners have a neutral pH so as not to harm the floor’s finish. Using water on hardwood flooring is not recommended as this may dull the finish, harm the floor’s sealant and allow water to soak into the hardwood flooring causing warping. Even if warping does occur, the damaged boards can be replaced. In addition, if the hardwood floor’s finish does become damaged, the finish can usually be repaired.

Because hardwood floors can be easily cleaned they are more hypoallergenic than other types of flooring, especially carpet. Whereas pet dander, pollen, dust mites, and mold can get trapped in carpet fibers, wood flooring is sealed and does not retain moisture or other particles that could aggravate allergies. It has also been suggested that better indoor air quality is another of the benefits. Even when carpet is vacuumed or steam cleaned, all of the particles trapped in the fibers of the carpet cannot be removed. This can create an unhealthy living environment, especially for those individual who suffer from allergies. Wood flooring has been recommended for families with small children and pets because they are believed to be a healthier alternative to carpet.

Installation of flooring is a fairly simple process, especially for those individuals with experience. The floor is made to piece together in such as way as to create both a uniform and stable fit. Homeowners can choose between finished and unfinished hardwood flooring. Finished flooring requires no additional work, such as sanding and staining, once installed.

Unfinished hardwood does require sanding and staining, which could be completed within a short period of time. Both types of hardwood flooring are excellent options for any type of home.

While this type of flooring may be a more costly upfront investment than tile, carpet, laminate or other flooring option, the benefits of a hardwood floor certainly outweigh the costs. It generally only costs a few more dollars per square foot than other types of flooring. When the value, health benefits and aesthetics that a hardwood floor brings to a home are considered, it seems to be the best and most practical option. With so many styles and colors from which to choose, homeowners should be able to find the perfect hardwood flooring to meet their needs and their budgets.

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Vegetable Gardening – A Hobby for Everyone




The Rewards of Vegetable Gardening

If you love to have fresh produces in the spring and summer, you should consider creating a home vegetable garden. Growing a vegetable garden is a fun and healthy hobby that anyone can excel at.

While gardening, you may find that your troubles and stresses of the day simply float away. Home vegetable gardening relieves stress and allows you to be out in the sun. Vegetable gardening is proven to lower blood pressure and clear the mind. Also, the act of nurturing plants and watching them grow is rather soothing. And it can look good too!

The Pros of Organic Gardening

One great aspect of home vegetable gardening is that it does not require a bunch of chemicals. Therefore, home vegetable gardening allows you to have more natural, juicy, and healthier vegetables that are also better for the environment. Using a lot of chemicals on vegetables is not only unhealthy for your body, but also takes a large toll on the environment. Growing your own vegetable garden and using less chemicals yields natural food.

Organic vegetables are always the best-tasting because they will not be picked until they are completely ripe and you are ready to pick them. One more pro of growing your own organic vegetable garden is that it will save you money. Instead of buying all your organic vegetables at the store, you will have your own selection of vegetables at your disposal whenever you want them.

Anyone can create a home vegetable garden. As long as you have dirt somewhere, you can create an outdoor vegetable garden in the solid ground. Even if you don’t have a plot of dirt, you can buy a few pots and create a container garden.

Vegetable Gardening on Solid Ground

Before starting your vegetable garden, should keep in mind these simple thoughts: size, location, and soil.

First of all, we’ll discuss the location. You must plot your garden in an area with plenty of shade and sufficient drainage. You must nurture your plants by putting them in a place that receives about 6 hours of sunlight each day. Every plant is different and requires a different amount of light, but the average is six hours a day.

Therefore, do not plot your garden in a shady place! Also, make sure that your garden has adequate draining. If you place your garden at the bottom of a hill, water will flood your plants during the wet season; this is a common mistake that many beginning planters make. By locating your gardens away from bottoms of hills and other spots where water is likely to collect, you will prevent your vegetables from drowning!

Second of all, let’s talk about size. You should decide how big you want your garden to be initially. Remember that you should start out small and expand later; otherwise the size of the garden may overwhelm you. I recommend starting out with a garden space of 25 square feet or less. After you get the hang of it, you can expand your vegetable garden as much as you would like.

Third, let’s talk about soil. Soil is one of the most important aspects of gardening, so it is very important to have good soil to produce a good garden. The best type of soil is slightly loose and easy to till. Therefore, stay away from soil that is hard-packed. If your yard does not have a lot of good soil in it, you can fix this problem by using mulch or compost in your garden. Alternatively you can buy good soil from your local nursery.

Mulch is usually an organic covering, such as straw, leaves, compost, or peat that you can cover your garden with to enrich the soil, prevent weed growth, and prevent excessive evaporation of water. Compost consists of any organic particle, such as dead leaves, manure, or (most commonly) kitchen scraps. People put compost in their yards to improve the soil and provide nutrients for plants. Composting kills two birds with one stone; it is great for your garden and cuts down on your trash.

If you address the location, size, and soil of your garden, you will have a booming vegetable garden in no time. Also, some of these tips will also help those of you who choose to have a container vegetable garden.

Vegetable Gardening in Containers

Container gardening is the best type of gardening for many people. If you do not have a good plot of land to garden on, container gardening is your best bet. It is the most practical way to garden for those of us not lucky enough to have large plots of soiled land to garden on.

There are many pros to container gardening. You can place your plants wherever you want: in your living room, on your patio, etc., so that you can add color and radiance wherever you would like. With container gardening, you can easily place plants wherever they receive the best growing conditions. Another pro is that you will have fewer pests eating your plants if they are in containers rather than in the ground.

Although almost any plant will grow just fine in a container, there are some that grow exceptionally well in containers. These are: salad greens, spinach, tomatoes, eggplant, Swiss chard, radish, beets, peppers, and bush beans.

The con of container gardening is that they require more upkeep and maintenance. You must check up on and water many container plants everyday.

Most vegetable crops grow well in 5-gallon containers. No matter what size container you use, make sure it has adequate drainage to ensure a bountiful garden. You should add about 1 inch of coarse gravel in the bottom of the container to monitor drainage. Learn how to prepare the containers of each type of plant for a nice and low-cost indoor garden.

Gardening Problems You Can Tackle

There are two notorious enemies of gardening: weeds and pests. Here is some basic information and helpful hints on how to tackle each of these problems:

One problem a person may have in plant gardening is staying on top of all of the weeds. In order to prevent weeds from taking over your garden, you should go out daily and pick the weeds. Picking weeds may seem like a dull task, but if you have the right attitude, it can actually be quite relaxing and stress relieving.

Where there’s a garden, there are bugs. Unless you want to use a bunch of chemicals, you must go outside and kill any damaging bugs on your plants. But make sure not to kill the good bugs, such as ladybugs or praying mantis, because they kill the bad bugs that eat your plants. In fact, you can buy good bugs at your local plant store and put them in your garden to help kill pests. Because no bugs kill big pests such as grasshoppers, you must pick off these big pests by hand.

The Love of Vegetable Gardening

Vegetable gardening is very rewarding because it makes you feel better, less stressed, and produces delicious vegetables for you to eat. If you like the fresh vegetables at farmer’s market, you’ll love to have a garden vegetable of your own to tend to and eat from.

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Cleaning Up Energy Drink Spills on Your Carpet Using Vinegar




Being active and staying in shape is important if you want to have a healthy body and be physically fit. It is really a good feeling to have a morning or afternoon run and burn all of the calories and fat in your body.

When you are exercising, it is important to always rehydrate yourself which is why sports and energy drink spills are becoming very popular nowadays. These drinks contain electrolytes, vitamins, and minerals which help replenish the lost fluids of the body through sweating while also adding some helpful nutrients.

Energy drinks though can also cause problems sometimes but it is not on our bodies but on the carpet. Accidents are sometimes unavoidable and so while you are gulping down a bottle of energy drink you could drop it by mistake and cause a big mess on your carpet. This spill can result in an ugly stain which you should try to remove right away. If you don’t know just how to get this done, follow the guide below to find out.

1. Removing the spilled energy drink on the carpet is the first step. You cannot remove the ugly stain it has caused if you don’t clean up the spilled liquid first. Use a clean sponge and slowly dab the affected area to absorb and extract the energy drink on the carpet.

2. Now you should put your attention to making a cleaning solution that will help get rid of the stain on the carpet. It is easy to make if you know how. Simply mix one part of vinegar with four parts of warm water to create a cleaning agent. Apply this solution onto the stain and let it set for five minutes.

3. Grab a clean white cloth and slowly blot the energy drink stain on your carpet. Continue doing this until all of the stain is eliminated. Blotting will help lift the energy drink stain but it may take some time until you are able to remove it entirely. Just be patient and continue doing this step until you have the results you want.

4. With the stain already gone, the last step is for you to flush out any cleaning solution residue on the carpet. You can do this by pouring a cup of cool water on the area you cleaned just a while ago. Then, use clean towels or rags to dry everything up before you can use your carpet once more.

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Feng Shui Tips for Bedrooms




Use the powers of feng shui to sleep better, be more energized and successful, and improve your love life. The bedroom is important because it is there that we recharge and get ready for a new day. Getting a good night’s sleep is imperative to our health and well-being.

Bedrooms also afford privacy. It may be the place where a child holds their treasures and dreams, or it can be your place of intimacy with your partner. Feng shui says that problems in the bedroom from all sorts of sources can be traced to how your space is arranged. Bedrooms should have more yin energy than yang. Yin is passive and promotes relaxation, while yang energy is forceful and energizing. Using your bedroom for other purposes like work can also attribute to yang energy.

Read on to discover what to avoid, how to work around the limitations of the room and how to create the best feng shui you can in your bedroom.

Ideal locations for a feng shui bedroom are southeast, east, west, northwest or north of the home’s center. Bedrooms located to the south, southwest or northeast of the home’s center should be avoided if possible.

Bedroom Don’ts

Exercise equipment and workout space; Office equipment and work space

Work and exercise are both very important, but they should not take place in the bedroom. These activities both produce a lot of yang energy, which is disruptive in a sleeping environment. If there is no other place for your exercise equipment or office materials, try to cover them up at night so they are not visible reminders of what is waiting for you when you get up.


Many people put a TV in their bedroom, but not only do they disrupt sleep, they disrupt relationships. You want to be able to connect with your partner in the bedroom, not the late night movie. Televisions give off electromagnetic waves as well that are not a healthy thing for the bedroom.


Mirrors make it difficult to get rid of old emotions because they reflect chi back at you while you are sleeping.

Sharp corners and edges

Furniture with sharp edges and plants that have jagged leaves interrupt the flow of chi. Smooth and round shapes are much more conducive to rest and yin energy.

Hard, shiny surfaces

Metal, mirrors and shiny stone surfaces like marble will serve to make the chi move faster. This is the opposite situation you need when you’re trying to relax and sleep.


It is better feng shui to have a mattress raised up off the floor on a bed frame so that air and chi can circulate beneath it. If you need this space for storage, it helps if the stored materials are sleep-related and that it doesn’t need to be dug out and used too frequently. If you are trying to become pregnant, don’t make it a priority to clean beneath the bed. If the chi accumulates under the bed, it can help.

King mattresses

King size beds require a split right down the middle because two box springs are required to support the mattress. This also creates a split between you and your partner. To fix this split, wrap the two box springs with a large piece of red fabric or find a fitted sheet large enough to cover both of them. Place the mattress on top as usual.


Try to keep electrical wires and outlets away from your head when you sleep.

Unmade beds

In feng shui, like many other traditions, unmade beds convey bad energy.

Bedroom Do’s

  • See the sunrise: If the sunrise can be seen from your bed, you will bring in very strong, positive chi energy.
  • A round vase of metal holding red flowers: Situate this vase in the west side of the bedroom to increase amorous adventures.
  • Wooden bed frames and/or headboards: Wood neutralizes the flow of chi, especially around your head. This helps you relax and get a good night’s sleep.
  • Natural fiber bedding: Bed linens of cotton, silk or linen are the best choices for sleeping. The best color choices to bring in yin energy are shades of rose or pink with circular patterns.
  • Unclutter it!: While this is true for the entire house, a neat and tidy bedroom helps you sleep better.
  • Bed location: Optimal directions to place your bed include having your head point north if you are older, or east for children. Other directions will help in different areas of your life. For example, having your head point southeast will help foster communication and creativity. Southwest creates more settled relationships. West promotes good sleep, romance and increased prosperity. Northwest helps you feel more control in your life.

Placing your bed so your head points south or northeast may result in anxiety or nightmares. The energy from these two directions is unstable, full of activity and can be very powerful.

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Using a Shop Vac to Unclog Your Kitchen Drain




Your kitchen drain is clogged, and you don’t have the money to call the plumber. You’ve tried using the plunger, but you’re not having any success. What are you going to do, no money to hire a plumber, and the plunger doesn’t seem to be working effectively?

If you own a shop vacuum that can be used to suck up water, you could save yourself a couple of dollars. The first thing you’re going to need to do, is to remove the filter from the shop vacuum. The filter is normally used when vacuuming dry materials like sawdust or dirt.

If you don’t remove the filter, there’s a good chance that you will ruin it, once it becomes wet. Make sure that you clean the shop vacuum out thoroughly and turned it on outside to make sure that it doesn’t blow any dirt or dust out the exhaust vent.

With all that done, it’s time to bring your shop vacuum into the kitchen and try to unclog your kitchen drain. I would imagine, since your kitchen drain is clogged up, that there is water in the sink. Simply place the shop vacuum hose end to the drain that is clogged and turn it on. Get as much of the dirty water out as possible and then refill the kitchen sink with clean water, enough to cover the clogged sink drain opening.

This time you will place the end of the vacuum hose into the sink drain, while using your hand to block off the rest of the kitchen sink drain opening. This will allow you to cover as much of the opening as possible. Now you will need to turn the vacuum cleaner on, while blocking the opening to the sink drain off, to the best of your ability.

This might not work the first time, so continue to add water, and repeat the process. If this doesn’t work, and you have a double kitchen sink bowl, you might need to cover the other drain opening and try this again.

The purpose and objective here is to try to reverse the clogged object that is located with in the kitchen sink trap or pipes that take the kitchen waste to the sewer.

If you do this more than four times and it doesn’t work, you tried, now it’s time to call the plumber. However, if it works, you saved yourself a couple dollars. Don’t forget that you can use this method for unclogging drains on bathroom sinks, toilets and even bathtubs.

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Home Safety Assessments for Seniors




Your mom may not be slipping on banana peels in her kitchen — but she might be slipping on that favorite throw rug next to the sink! You may already question the safety of the throw rug, but have you ever wondered if there are other unsafe things in her home you haven’t thought about? Or, better yet, what can YOU do to make her home safer?

Your best resource for completing a comprehensive safety survey of the home is an in-depth home assessment checklist. An “In-Home Assessment” is a detailed checklist used to evaluate the safety and accessibility of a home or office. Home improvements are suggested in the checklist to enhance home accessibility and safety for seniors, elderly and people with disabilities.

Some of the more important safety recommendations for a home involve the kitchen, bathroom and entryways. For mom’s kitchen, a wall oven that has a convenient shelf right underneath the door prevents delicious, but heavy, casseroles from being dropped. Stoves with level electric cook tops ensure safe transferring between burners; front controls and downdraft features pull heat away; and a light indicating when a burner is hot, are all essential features.

In the bathroom, there are lots of things that can be done to improve safety. Just to name a few, we would mention a fold-down seat installed in the shower; an adjustable shower head on a hose; and an anti-scald device to insure the water will never get too hot for her while she is showering.

The entry areas are also critical spots to review for safety issues. You may want to include a motion sensitive light at the entrances; a foyer with no slip flooring; a low or no step entry with a cover; side lights at doors; and a surface for placing packages on while opening the door.

Slip resistant and non-glossy flooring surfaces are critical in the safety conscious handicap accessible home. A slip-resistant material on your floor, such as matte-finished wood or laminate, textured vinyl or a soft-glazed ceramic tile will help prevent falls. Thresholds separating adjacent rooms should be close to the same level. Lower-pile carpet that transitions into flooring is better than higher, softer piles. Low-pile carpeting and smooth flooring materials are also best for wheelchair maneuverability.

Finally, a few accessibility items to consider if mom is in a wheelchair or experiencing a disability include a 30-inch by 48-inch clear space at appliances, and a 60 inch diameter clear area for turning; pulls with loops on drawers; and levered handles wherever possible. A good in-home assessment checklist will also include information about safe electrical, lighting, and security items; heating, ventilation and air conditioning; and stairways, lifts and elevators.

Consulting an in-depth home assessment checklist will help you answer many questions about home safety for people with disabilities, seniors and individuals wishing to “age in place”.

If you need assistance evaluating the safety of a home, you will find a directory of certified aging in place (CAPS) specialists on the NAHB website. Your CAPS specialist will schedule an in-home consultation to observe and evaluate your current living arrangement, and assist you in creating a safer and more accessible home for you or a loved one.

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Quartz Tile Flooring – Is it Really That Easy?




It was popular in ancient Greece and in ancient Rome and now Quartz Tile Flooring remodeling is back into our home design. When it comes to contemporary and easy DIY tiles, using this unique tiling technique is an alternative you should consider. If you want to quickly be able to remodel any internal or external surface – read the following review.

Some basics

What is Quartz Tile Flooring redecoration anyway? Well, it is created by assembling together similar smooth stones organized and then mounted onto a standard sq/ft mesh backing. South East Asia and especially Indonesia are known for the large variety of colorful and designed seashore stones that are used for these natural tiles. The most common applications with this tiling method include the following: Kitchens, bathrooms, backsplashes, and floors.

Main benefits

Let’s quickly examine what is in it for us:

* Can be used inside as well as in the outside.

* Considered inexpensive compared to other similar solutions.

* Easily installed over existing surfaces such as old ceramics or plain concrete.

Practical tips to go!

* Laminate the stones with a sealer prior to installation – it’ll protect it from liquids, dirt and detergents transforming it even more durable.

* Use only high quality materials such as grout and sealer – you don’t want your tiles to fall apart after few months just because you wanted to save a few dollars.

* Epoxy based grouts are considered stronger than conventional grout, however take in mind that they are less forgiving to the ignorant installer.

We could easily find many other benefits provided by this enjoyable home improvement technique simply because most people find it extremely easy to install and maintain.


Quartz Tile Flooring technique brings a true contemporary touch into any home’s surface with clear and effective advantages. It is advised to keep in mind the following advices just as you are ready to begin with installation.

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Experience Unfolded – A 360 Degrees Perspective




The Vans Warped Tour is not a show anymore. It has turned into an annual tradition. Band artists often address it as ‘Punk Rock Summer Camp’. Fans from far off places travel along with the tour from city to city. And it’s not that the musicians, athletes and fans are the only ones who have fun, but the work personnel have it too. Once their work gets over, they join in and have the time of their lives. No where can anyone find an event/ festival/ show that acquires interests of all.

Let’s have a look at the 360 degrees perspective on the exhilarating experience!

Music bands’ perspective: The music bands that have performed at the Vans Warped tour unanimously agree that it is supposedly the best tour across the world. Some of the European bands assert that they have never witnessed such a show/ tour at their home grounds. The kind of warm welcome, appreciation and adulation each band receives, is truly out of the world.

Fans’ perspective: One word that explains the experience of fans is, ‘Ecstasy’. More than 20,000 fans follow the tour across North America because the tour promises them ‘Latest Features’ every time. Moreover, it gives them the opportunity to imbibe great music and watch out extreme stunts- all under one roof. The fans are even able to interact with their favorites once their performances are over.

Employees’ Perspective: Although the employees at the Vans Warped Tour work really hard to make it run as a great show, but once it is up there and happening, there is nothing that can equate the feeling of joy to see the kids having a ball of a time. No matter how tired the employees are- when they see the kids sustaining the weather and yet enjoying it to the fullest, they gear up to give in even more!

The Vans Warped Tour promises wholesome entertainment to its ardent followers. Everyone who is associated with it is sure to have a gala time. And there isn’t just kick ass music to be danced at, or breathtakingly splendid stunts to be awed at, but a lot of substance as well. Eco-initiatives and charitable trusts address some of the most prevalent issues of the contemporary world and thereby, urge the people to take a corrective action.

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Chamberlain PD210D Power Drive 1/2 HP Security Plus Garage Door Opener




The Chamberlain PD210D Power Drive 1/2 HP Security Plus Garage Door Opener will provide smooth and reliable performance year after year and will allow you easy access to your garage. This particular model is extremely easy to use and operate. It comes equipped with an innovative security system that prevents anyone else from stealing the information you use to remotely open your garage door.

Unlike inexpensive models from competing manufacturers, this system features a remote control that generates a unique, non-repeating security code each time it is used. Another benefit of this system, from a security standpoint, is that once the door is closed it stays locked.

The Chamberlain PD210D includes an industrial strength motor that is able to lift just about any garage door. The gear casing is enclosed, which provides the electric motor with a longer life and higher performance than standard models. This opener was engineered with a safety system to prevent the door from closing on objects that are under the door opening. Families with children or pets should appreciate this design.

The reviews on the PD210D are somewhat mixed. While a large number of customers love the product, some people found it cumbersome to install and operate.

Chamberlain PD210D Features:

* Industrial strength chain-drive motor
* Innovative Security Plus technology
* Battery-operated single button remote control
* Makes use of billions of security codes
* Weighs 38 pounds

Chamberlain PD210D Reviews:

Many of the reviews for this garage door opener are positive and mention that it is quick and easy to install. Some customers who have owned this model for a number of years have said that it is durable, performs well and is trouble-free. The extra security features give owners added peace of mind and many buyers liked the smooth and quiet operation.

In contrast to the many positive reviews, there were a few from customers that disliked the product. One of the main complaints was that the door opener was in fact not very easy to install. Another criticism was that there were far too many pieces and wires to adjust to make it work correctly. Yet another objection mentions the reliability of the product and that it will work at times and not at other times.

While there are mixed reviews of the Chamberlain PD210D Garage Door Opener with contrasting views on the ease of installation and reliability of the product, the majority of reviews seem to indicate that this garage door opener is a strong, durable product that can operate with almost any garage door. Most consumers thought it was good value and a number have owned one for a number of years with no major problems.

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Gardening Business – Developing Your Elevator Pitch and Unique Selling Proposition (USP)




There are two (2) concepts that you need to understand and embrace if you want to succeed in business. These concepts are your Elevator Pitch and your Unique Selling Proposition.

The Elevator Pitch is:

  1. a short and sweet summary of what you do and it is not really about trying to sell to someone. So instead of telling someone “I mow Lawns”, you might say “We turn our customers gardens into Landscape Showpieces”.
  2. a pitch for other people’s attention
  3. what you tell people if you were in an elevator and you only have 30 seconds (or 100 to 150 words) to impress them or to engage them
  4. a pitch for someone’s attention telling them what you do and hopefully they will be interested to ask you for more information. It is an introduction to what you do and in the process you create some intrigue and hopefully generate some enquiry from the listener

Your Unique Selling Proposition is:

  1. the reason (or the compelling Point Of Difference) your customers choose you over your competition
  2. the foundation of your advertising program – it is what you communicate to your market-place. It may be your slogan or tagline.
  3. the foundation of your professional image – Your image and brand are a result of devising your USP, and your image and brand is carried through to all your livery – clothing – uniforms, letterheads, business cards, magnetic stickers, motor vehicle signage, web sites, emails, flyers, brochures
  4. the first impression new customers and prospects have of you
  5. most probably more important to have than your Elevator Pitch

If you avoid or skip defining your own USP, you’ll struggle to grow your business.

Your Unique Selling Proposition is what you tell the market place through your Flyers, Leaflets, Website, Business cards, Brochures, Radio advertisements and so on. It helps to remind prospects and existing customers why you are different to your competitors. It is a summary of all the benefits (as opposed to all the features) you provide to your customers.

This Point of Difference (your USP) that you articulate may be something as insignificant as the location of your business, the way you carry out your service, or the speed of service delivery. So when you develop these concepts or slogans don’t say something like “We provide excellent service”, because anyone can say that. In other words there is NO point of difference here!!!

Famous examples of good Unique Selling Propositions include: “You get fresh, hot pizza delivered to your door in 30 minutes or less – or it’s free.”

Domino’s Pizza:

FedEx: “When your package absolutely, positively has to get there overnight”

DeBeers’: “Diamonds are forever”

You can see why the Domino’s & FedEx slogans are so effective because they are very specific with their mentions of benefits & guarantees. These slogans or taglines are complete statements which can be verified by the customer and they don’t resort to marketing hype words like “ultimate”, “best”, “greatest”.

The “Advertising Age” voted the DeBeers’ “Diamonds are forever” the best advertising slogan in the 20th century. Also, DeBeers would have benefited nicely from the glamorous James Bond film and book with the same name.

In summary, with both the Elevator Pitch and your Unique Selling Proposition, you are communicating to prospects and customers how you take Prospects with a Problem or Pain to another place where there is Pleasure.

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Bedroom Collection: The New Generation of Home Decor




The Bedroom has always been a place where people can shed their outer clothes and be what they are. A bedroom of any house can be seen as the place where the residents can have their “me” time. It caters to the most personal characteristics of the person and can spend some quality time. Bedroom is not a place to sleep, but one of the most prominent areas of the house after the living room.

The bedroom is not made up of a couple of furniture put together, but it is a designated place where people come together and have their best time. The bedroom comprises of many furniture articles which include bed, bedside table, chest of drawers, display units, TV Unit, wardrobes and many other furniture items.

The various artifacts, when comes together in perfect synchronization, creates the perfect harmony and ambiance which is desired by many individuals. A Bedroom collection is a compilation of different furniture blending together which is flaunted and envied by many, so it should be commendable.

Let us analyze what significance does each component hold in the bedroom collection.

Bed: The Bed is the crucial part of the furniture, It is an expression of one’s personal lifestyle. Beds come in a wide variety of shapes and size. One chooses the bed according to one’s comfort and convenience. The bed also comes with storage options and without storage options, but the most trending one is the former. Beds are not just furniture where we can complete our required hours of sleep, but it also allows to have a more comforting and chic furniture added to your home decor.

Beds are chosen by many factors like formation, shape, number of members and height. Also, what are the various functionalities it is rendering to the home decor?

Bedside tables: This is a new trendy way to add on the mandatory storage without refurbishing the home decor. Bedside tables are ideal for a variety of reasons. It allows you to keep your knick knacks in place. Also, you can keep your lovely memories besides you. Bedside tables give you a lot of freedom to exercise your creative thoughts.

Chest of drawers: They have become an integral part of the bedroom collection. Chest of drawers help the persons to store their vital medicines and important thing, right in the bedroom, this is important because it keeps the things safe and helps the individual to have an eye on the various critical articles without any additional security. Drawers also help in storing things in a closed enclosure.

Display units: Gone are those days when the display of showcase articles was done only in the living room. The souvenirs which form a part of your life can be posted inside the bedroom. This approach also gives the person some privacy as the articles are only seen by individuals who have access to the bedroom. This is an important factor as it safeguards the things and gives a sense of private display.

The display unit can house various artifacts, small mementos, and pictures of the loved ones when the bedside tables are running out of space.

TV Units: A person always finds solace when comfort is the top most priority. This allows the bedroom to have a place where a person can be in his/her actual state, wearing off the inhibitions they drape every day for the outer world. Also, relaxation in today’s contemporary world means watching the favorite flicks in the comfort zone of the bedroom. This very thought gave birth to TV’s being installed in the bedroom which renders a refreshing time.

Wardrobes: They are a source of primary storage in every house. It houses various things which include clothes, shoes, ties, valuables and what not. This is the storage which is extremely personal and caters to particular individuals. Wardrobes are now becoming more contemporary and chic. They are not the old fashioned almirahs; rather it is now properly designed and sketched to meet and blend with the home decor, becoming an important part of the show.

All these combined with the state of the art technologies and manufacturing process allows the person to create an irresistible bedroom collection. There are many vendors which customize the furniture to match and suit the home decor. This allows all the furniture to render the same quality and feel.

So grab your design ideas and start your bedroom collection right away.

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