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Most Effective Way to Submit a Reconsideration Request

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SEO Consultants UK
SEO Consultant

When a site’s positions fall, a web page owner will struggle to comprehend why their web page decreased in positions and where the junk problems occurred so that they can easily fix the issue.

In many situations a web page owner will not even recognize something is incorrect with his/her web page until the web page was hit by one of the criteria changes.

Luckily, any SEO consultant will provide web page owners the opportunity to fix his/her web page and then publish what is known as a reconsideration ask for.

A reconsideration ask for is something that any SEO consultant can complete to notify them that the problems on the web page have been set.

The ask for should only take a few moments to complete, and your SEO consultant will tell you when they have obtained the ask for.

When to Complete Out a Reconsideration Request

According to the search excellent group, not everyone should complete a reconsideration ask for. Below are three circumstances where a reconsideration ask for is appropriate.

If you know you have breached one of the recommendations, then fresh up your web page and let them know you have washed the web page up through a reconsideration ask for.

If your SEO consultant has informed you that something was incorrect. For example, if you have been compromised and your SEO consultant you know, fresh it up and then data declare reconsideration.

If you see a lack of search visitors and position and you know this to be junk issue, should again fresh up your web page and then let them know through the reconsideration type.

Many websites are too fast to complete a reconsideration ask for type. It is essential that you really work to fix your web page before submitting a type. In other terms, create it count!

Tips from Google: How to File a Appropriate Reconsideration Request

Making sure that your reconsideration ask for really matters comes down to following a few easy guidelines and guidelines that your SEO consultant demands web page owners keep in mind:

Detail

Be as particular as possible when stuffing our your type. You wan to create sure you clearly condition what particular junk issue/violation you had with your web page and then what actions you took to fix the issue.

If you are not sure what was incorrect with your web page then you likely still have not set the issue, so it’s essential to take all of the actions you can to figure out the issue.

For example, create sure someone out there has not compromised into your web page or that your SEO group knows what they are doing.

Read the Guidelines

Any SEO consultant dislikes nothing more than getting a ask for from someone who clearly does not know what your SEO consultant wants in the first position.

Studying the Webmaster Quality Guidelines offered by your SEO consultant could possibly response the concerns of many web page owners, so it’s essential to examine this out first before you run to the reconsideration ask for type.

Technical Issue

Many web page owners have a technological issue that they error as an impact from Panda or Penguin. You should do not just have a technological issue before delivering in a ask for type.

Submit One Form

If you publish a reconsideration ask for, your SEO consultant will get it. Sending several demands is seen as bombarding your SEO consultant, so just be individual.

Submit one ask for and believe in that it will get seemed over and you will be informed in a few times.

Following these easy guidelines will help make sure that your ask for is taken seriously and you will get the response that you are entitled to.

Yes, you study that correctly—Google will deliver you an response about the position of your web page after the ask for has been obtained.

What Happens After You Submit a Reconsideration Request

Once you deliver in your proper ask for, your SEO consultant will do a wide range of things with that request:

When there was a guide junk activity on your web page, your SEO consultant will have an real individual from web-spam group to look at that ask for.

Google will be able to see what the guide junk activity was that was placed on your web page in previous, which will help them figure out if you have set the issue.

Google will be able to see what you had written in your ask for.

Google will examine out web page and use tools to assess the excellent of your web page. In common, a your SEO consultant will basically be looking to see if the web page is still breaking recommendations or if it is junk free.

Google has also created some changes as to what happens when they are completed analyzing your web page and reading your ask for.

In the last, your SEO consultant would not do anything or have any get in touch with with a web page owner, and then they created the decision to deliver you a concept allowing you to know that they obtained your ask for but never actually let you know what occurred to the web page.

Now your SEO consultant describes that they will work to actually deliver you a concept allowing you to know if they were able to fix your web page or why you are still in breach.

Business

Grow Your Business with Facebook Keyword Search

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Grow Your Business with Facebook search

Facebook is now no more a simple social interacting platform, where you can converse and get connected to long-lost people. It’s a whole new marketplace, ready to take your businesses or agencies like staffing agency to the next level. Due to immense competition, Facebook marketing is not a mere platform to launch campaigns and promote the business.

It’s also a word-of-mouth platform, spreading information about your business. It’s where the sensational Facebook keyword search feature comes in handy. This Facebook attribute expands the platform searching capabilities, letting the users search more, using filters and specific phrases to reach the position you desire. Let’s scrutinize how the Facebook keyword search makes it easier to find your business in such a saturated place.

Quick Glance over Facebook Keyword Search Efficiency

We have already understood that now the Facebook keyword search feature is beyond searching names and profiles. You can look for images, content, posts, and videos related to your business.

  • The Facebook keyword search tool is specifically designed to filter out content that is not significant to the user.
  • It separates posts, videos, images, and links that are not relevant to the user’s search intention.
  • The keyword search tool is a powerful way for those interested to market their business creatively and distinctively on Facebook.
  • For your Facebook business page, you can optimize the keyword searches just like other SEO projects.
  • Research for high traffic generating keywords and incorporate them in your Facebook posts, videos, and content naturally.

Understanding the Algorithm of Facebook Keyword Search

The algorithm of Facebook keyword search is different and unique. Therefore, let’s understand it and its importance for your business efficiency.

#1. Semantic Search vs. Keyword Search

Facebook keyword search is a high-level mechanism. The advanced search tool functions more like Google, ensuring appropriate results in less time. The feature aims to make the search journey easier and much faster in finding relevant content in the nick of time. With the Facebook keyword search feature, you can search any type of content. Either it is photos, videos, articles, news, or status updates.

Before recent advancements on Facebook, the algorithm worked on semantic search. This meant your search has to be specific and precise. The algorithm required a specific business page name, location, exact person name, and precise phrase to extract content. It was a complex model and unfruitful for business search.

For instance, when searching for a friend in a certain city, you needed to be highly specific. Like, “my friend who works in ABC Company, New York”. Things were even more complex when looking for friends of friends. It was like, “my friends of friends who like XYZ Restaurant”. Keyword search changed the face of the Facebook searching algorithm, making it simpler and easier to navigate. With a simple keyword of “ABC Company” or “XYZ Restaurant” all related content will come to you. This makes it way easier to find a friend or mutual friend.

#2. Search Using Filters

Before the latest development in the algorithm, the Facebook keyword search was used to deliver results based on the privacy settings. For example, when looking for “ballet dancing classes”, the results coming up would be those that your friends have allowed being shared with you. It was applicable to posts, content, videos, and everything.

However, with the new changes, now “ballet dancing classes” will show results of public posts, public groups, and pages, as well as your friends’ content. The new search filter feature allows businesses to better monitor the keywords being looked for on the search bar. This makes it easier to drive user engagement and attentive content creation.

The advance filter option also allows the users to control the type of content they desire to find. It narrows down the photos, images, and content instantly. For example, when searching for “sauna bath” you can filter out pages that have inappropriate content and images.

What Does Facebook Keyword Search Means to the Business Owners?

Undoubtedly, the latest Facebook keyword search has impressive potential for business owners. The core advantage is finding potential customers and targeting appropriate customers only. The users on Facebook love sharing about the businesses they love, the restaurants that serve better, and the companies that treat them nicely. Anyone who is interested in the type of your business can now easily trace you. If you deal in imported men’s garments then a simple search of “men shirts” will bring your business content right away.

Another amazing thing is that Facebook keyword search is mobile-friendly as well. Now, users can search about any business by taping a few times on their Facebook application. But remember, it is crucial to optimize your business page as much as you can. For better Facebook keyword search benefits, your social media content must be optimized just like your website. Use hashtags and relevant keywords in your content to boost its search.

Conclusion

The latest Facebook algorithm for keyword search can change the fate of every business. You just need to utilize the tool smartly and intellectually to reach out to more potential buyers and customers.

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Education

4 Actionable Ways to Optimize Your Google My Business Listing

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google my business optimization most valued for local businesses

Are you looking for ways to improve your business’ online presence? Do you need targeted visibility on Google? Then, you need to have effective local search engine optimization (SEO), because Google presents local results to people who search for businesses and places near their location. One of the most important ranking factors for local SEO is the presence of your business or organization on Google My Business (GMB) listing – or officially known as your Business Profile. Be it any business – big or small – claiming and optimizing your GMB listing is one of the simplest ways to gain traffic and customers. Without a well-optimized GMB profile, your chances of appearing in Google features – such as Search and Maps – are going to be frail.

GMB is a free tool – that lists your business’ operating information, reviews, posts, and so much more- that is considered as your company’s most visible asset for local search. According to Google, half of all the users who conduct a search for a local business will visit that business within 24 hours. But, if you don’t claim or optimize your GMB listing, then Google will provide the information that is available about your business to users, which may not always be accurate. So, to optimize your GMB listing, the first and foremost thing you have to do is claim your GMB profile. You have to verify and edit all the information about your business on Google and make the connection you need for prospects to find your firm.

Check out 5 other important actionable ways to turn your Google Business Profile into a 24/7 marketing and lead generation tool for your local business:

Fill out your profile: As local results favor the most relevant results for each search, it is important that businesses should have complete and accurate information in their GMB listing as it would improve their search ranking. However, to make it easier for Google to match with the right searches, give Google as much information about your business – such as contact details, category, attributes, and more – as possible. While filling out the profile:

  • Make sure everything is accurate and grammatically correct.
    If possible, use the right keywords wherever possible.
  • Make sure your business name, contact details and other information are consistent with the details on your website and social media profiles.
  • Try to find the best relevant category that describes your business.
  • Make sure you indicate the areas you usually service, especially if your business involves delivering goods or services.

Never leave any information to be guessed or assumed, because businesses offering the most detailed and accurate information will be easier to find in search.

Upload Images: It’s a known fact that photos/images are more engaging than text, and therefore adding more images to your GMB listing can help you in optimizing your profile. It is also a great way to encourage virtual visitors to get to know you and your business. In fact, Google says that businesses using photos or images on their listing are seen to receive 42% more requests for directions, 35% more clicks-through to their websites compared to businesses that don’t.

To optimize your Google Business Profile with photos, follow these tips:

  • Load high-quality photos that have clear depictions and reflect your professionalism.
  • Add at least one new image every seven days.
  • Make your logo as your thumbnail photo.
  • For your cover photo, use a photo that best represents your brand.
  • Refer to Google’s photo guidelines for general photo specification and make sure to include happy customers, interior and exterior views, and team photos.
  • Don’t use stock photos, and photos with special effects or branding because, Google is trying to represent your business as it appears in the real world.

Uploaded photos should capture your team’s personality, your work setting, as well as the interior and exterior of your office space.

Get and respond to Google Reviews: Do you know that Google Reviews help with your GMB page rankings? Yes, for instance, if your page has 20 or more reviews, Google is more likely to show your page in the mapped listings over a page that doesn’t have any reviews. With these reviews, people will also get an idea of what it would be like to work with you, as it paves a great way to build trust and give them a more personal acknowledgment of your work.

Getting reviews help, and interacting with customers by responding to their reviews also illustrates that your business values its customers and the feedback that they leave regarding it. Positive reviews – that obviously have a positive effect on potential customers when researching your business – will increase your business’ visibility in search results; therefore, encourage your customers to be honest and accurate in their review.

Set Your Multiple Service Areas: Very recently, Google rolled out a new feature where it allows businesses to list multiple service areas within their Google My Business listing, separate from their physical business location. If multiple service areas are applicable to your business, make sure to set your service area to a region, city or zip code, and apply multiple service areas. This helps Google to rank them equally.

Conclusion

Being a free and valuable tool, GMB helps you manage your business’ or brand’s online presence not only across Google’s own search engine but also within its growing portfolio of online utilities. Just like any SEO strategy, your GMB strategy should also center around providing as much quality information about your business as possible. For that, you have to make sure that the information entered is not just in your Business Profile but also in the sources that Google uses to populate it— such as your website, review site profiles, and even your social media accounts. Even though there are many ways customers can find your business, GMB helps to make your important business information more easily visible to potential customers who are looking for your product, service, or experience. It helps with local SEO by offering a chance to engage with your customers in various ways – such as reviews or posts – and provides useful insights on your customers’ purchasing paths.

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law

The basics to creating an attorney web design

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attorney web design
attorney web design

Let’s say you are searching for a restaurant, a physician, or any professional. Will you go out and search for them by asking person to person about them? No, right? You will probably look for them online to be your potential clients, which is the primary reason attorneys and lawyers need to have a web design to grow their client base.

The reality of the 21st century is that people make decisions by seeing things online. Therefore, online presence is the most required thing today. So it is obvious to have an online presence for attorneys too. If you don’t have one, you hand off the business that can be potentially yours to those who have an online presence. For the same reasons, you need to have a simple, effective, and easy-to-read website to put you on the map and make you discoverable to your potential clients searching for you online.

This blog is a comprehensive guide that lays down all the steps to consider regarding web design for attorneys. In addition, the following should be considered when preparing a web design for attorneys and lawyers.

  1. The website, when prepared, should be basic and understandable by every person.
  2. Effective use of SEO should be made.
  3. Web writing tips for attorneys and law firms for effective communication.

 

The website, when prepared, should be basic and understandable by every person – 

Remember, the visitors on your website are not professionals lawyers or attorneys who understand official languages and words. Instead, they might be new to this, so the website must be created from the beginning of the web design so that anyone and everyone can understand.

To lure online traffic, effective use of Search engine optimization (SEO)

 When you search for something online, you don’t directly land on someone’s website, multiple websites get shown, and amongst them, you select to explore a particular website. SEO is the tool that helps your website to appear first amongst others.SEO is the tool that drives visitors to your site.

Click here to learn more about Attorney Web Design.

How does SEO help a Lawyer’s company?

For Lawyer’s a search engine optimization is the process of growing the quantity and quality of a lawyer’s website’s online traffic. SEO increases the rank of websites on search engines. 

It is how people choose a lawyer to contact when there is a legal issue.

 

  • Word of mouth
  • Search engines
  • Social media.

 

Out of all three above, the search engine is the easiest one and the most effective one. 

 

Why is SEO the most effective one for Lawyers and Attorneys?

1) More than 50% of online traffic comes from organic search sources

2) More than 65% of online experiences begin with search engines.

3) SEO is proven to bring 1000% more traffic than any other means. It also helps websites push their ranks, which that means with the help of effective use of SEO, the website appears on the first page of search engines when a person searches for a similar thing

4) It is essential to have your website on the first page of the search engine because only 1% of people go to the 2nd page.

5) Most importantly, in the current time, search is the primary way people find answers to their questions. So, if you want to gain more clients at a minimal cost, then you need to show yourself in the search engines when people search for related terms. Find out more about Lawyer SEO Company, by clicking here.

 

Web writing tips for attorneys and law firms for effective communication –

Content writing is essential in any field, but it is much more important than any other in the area of law. Building trust and confidence in the eyes of your visitor is the most crucial purpose of content writing. Seeing your website and the message that your website conveys, the potential client should feel like this lawyer is the person I can trust in my difficult times.

 

To conclude

In a current competitive online world where everything is searched and explored online, having an online presence is a must for attorneys. The foundation of making an online presence is to put together a web design that is exceptional and simple to help you distinguish yourself from others. Just as having an outstanding web design, using tools like SEO to get the quality and quantity of online traffic is essential. So if you are an attorney who still does not have a website or the website is not up to the mark, this is a call out for you to get things done.

 

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Marketing

What is Hreflang Attribute in SEO?

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SEO

Technology has always offered a more convenient option and advancement of lifestyle is presented to us. How wonderful it is when your search engine acts as a professional language translator. Hreflang Attribute is an attractive feature which allows search engines to develop a deeper connection between multilingual languages ​​and multi-regional sites. Hreflang is an HTML attribute that is used to append tags to add language and regional language documents.

Reveal logic for adding Hreflang

Globalization gave us an opportunity to expand trade across borders, but language was a restriction. For example, due to global connectivity a digital marketing agency New York can connect with a SEO service company in Delhi. But for them to work efficiently, it is essential that they can communicate.

Hence, the introduction of hreflang removed this barrier. This made it possible to interact with people from other countries. The international market is easily exploited using hreflang.

This improves the likelihood of tailoring your service to the international market as the language serves as an important hurdle solved by Google by introducing the hreflang feature.

It is the beginning of art that helps in connecting the target audience with the international market. Nobody had ever imagined it. Google has introduced a tool that can customize local content for the customer and connect fresh or organic audiences to SEO service company in the international market. All this understanding about this subject can give a deep and accurate idea about the importance of Hareflang in today’s digital world.

Essentials of Hreflang in SEO

Google does not confirm the role of the hreflang attribute in SEO service company, but it plays an important role because using this attribute increases CTR, which is an important ranking factor in Google. It is an effective on-page SEO technique to increase rankings and bring more traffic. Two important factors are given below.

Content becomes related to many local languages, enhancing users’ experience on the website thus reducing bounce rate and increasing Google’s CTR. Therefore, it serves as an indirect signal for Google ranking.

It also solves the problem of duplicate content because Google prioritizes original content for ranking. If you refer to this feature in coding, Google may refer to it as a conical version and select the website.

Hreflang does not guarantee success, but at the same time, it is always beneficial to use it. It is considered very useful in a multilingual website to exploit the potential of resources.

Benefits of Hreflang Specialty

What does Hreflang offer its users from an SEO service company point of view? There are two basic benefits of using Hreflang:

Commercial and Advanced User Experience

This feature enhances the user experience and proves to be a beneficial tool. This enables the user to land directly on a page customized according to their language and region. This helps reduce the bounce rate by allowing the user to understand more and get the maximum benefit from the available data.

Curb the issue of duplicate content

Google has strict policies for duplicate content, and your competitors get an immediate advantage over it. The Hreflang attribute gives search engines clarity that the URL is the master copy and the content is almost identical but customized according to the needs of the people. For example, if the company aims at different English-speaking countries, there will be minimal changes, and Google may take it as duplicate content, but hreflang will stop it.

Favorable effect of Hreflang on ranking

Providing relevant and quality content to explorers using Hreflang is the sole objective of a standard SEO service company. Hreflang does not attract traffic to the site but helps provide accurate information to the searcher and enhances their experience of searching the web.

Search engines can quickly locate the correct version of your page on the SERP using a hreflang tag in code based on metrics like location, user preference languages, etc. If you don’t know how search engines work, read this guide.

Difference between Hreflang and Canonicalization

The nature of Hreflang and Canonicalization is almost exact, i.e. they aim to remove duplicate content but differently. Canonicalization helps to highlight the main webpage among all web pages with almost identical content.

Whereas the hreflang code collects all the same content as one and determines and locates the most appropriate URL according to the user’s requirements. The Hreflang tag makes the concept of international SEO an essential thing to understand for expanding business abroad. Through Hreflang, a bridge between a digital marketing agency New York and the one in Delhi can be created to reduce the gaps and maximize the efficiency.

Scenario and Annotations of Hreflang

You can use this in a different scenario, such as

  1. Multiple language country

In a country with diverse culture and languages ​​like India, if you want to target the entire country, you can use this feature and grow your business.

Appropriate language, area codes and country codes will inspire searchers from different regions to search in their language and get results according to their needs.

  1. Multiple languages ​​of the same language

The hreflang tag will help us interact with people around the world. The tag will tell the search engine about the related content shown due to the mentioned code.

  1. Different language, different country

This feature enables users to search in different languages ​​from different countries and find related content as they absorb more. People understand what has been written because it is given to them in their favorite languages. As expained above, a digital marketing agency New York can collaborate with a SEO service company in Tokyo or Delhi through Hreflang tag.

Installing Hreflang Tag

You can install hreflang at the below mentioned locations

  1. Major Section

If you are doing this for the first time then it is easy to implement a hreflang tag here. A link tag is used with this, which goes inside the head element of the HTML markup.

  1. HTTP header

Where HTML markups are not present, you can use an HTTP header to provide all the data about the page when asked by Google. It shows the presence and performance of all its variants available.

  1. XML Sitemap

Including the hreflang tag in the sitemap is a bit complicated but doable. This helps to remove a particular code or language without changing the code on the site.

To use the Hreflang tag, you must follow the rules for the use of self-reference, bi-directional reference, and X-default value, and it is a good practice to convert it to a fallback version. It has come up since the beginning, and now functions as an integral part of SEO marketing. This may sound really complicated, but it is more precise than you think.

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Seo

5 Best & Free Instagram Widget Tools

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Embed Instagram Feed
Instagram Widget

Instagram is a platform that has more than 700 million monthly active users. Nowadays, Instagram is used by brands and businesses for promoting their products and services on this platform and to increase their brand awareness and visibility. 

Instagram is an amazing platform to boost audience engagement not just on the platform but also on the website. 

You can garner more engagement on the platform by displaying attractive posts and embedding the Instagram widget on your website.

Embedding the Instagram widget on the website means putting up an Instagram feed on the website. 

Now, that may seem like a technical task but don’t worry! It is not at all a technical job and can be done easily and efficiently using embedding tools. 

In this blog, we have listed the best tools to effectively embed your Instagram Widget on your website

So, Let’s get started! 

Top 5 Tools To Embed Instagram Feed On Website 

#1 Taggbox Widget 

Topping the list is Taggbox, the best social media aggregation tool which effectively collects data from your Instagram and embeds it into your website in the form of an Instagram widget. 

Apart from this, Taggbox is a highly efficient tool that lets you customize your feed by making it more attractive using various themes, layout, colours, fonts, and various other branding options. 

Taggbox lets you monitor the content before publishing on websites so that you can filter out any unwanted content and highlight a review if you wish to. You have the option to analyze the performance of the Instagram widget on the website with the help of analytics. 

With Taggbox Widget, you can embed your website on any website platform. Some of its popular integration with various website building platforms are HTML, Wix, WordPress, Shopify, etc. 

While adding the feed from Instagram, you can choose your connection type, i.e., the type you want to collect the content. You can choose from various options like hashtags, mention, handle, etc. 

#2 Tagembed

Quite similar to Taggbox, Tagembed works on the same lines and performs the job effectively and efficiently. You can seamlessly collect the content, curate it, customize it using your preferred style and layout and embed the Instagram widget on the website with perfection. 

Apart from Instagram, you can collect content from various other social media platforms too. Overall, Tagemebd is another good tool for embedding. 

#3 Flocker

Flocker is a social media aggregator that collects content from various social media platforms and displays it. The feed can be used to display on social walls, digital signage, and digital displays. 

The downside, however, is that it is a plugin that works for WordPress, Shopify, and Magento. 

To avail of more features and upgrade, you need to pay extra for the services. 

#4 LightWidget

LightWidget is another useful Instagram widget that performs the job with perfection. Using Light Widget, you can embed the widget on a website, blog, or online store. You have a lot of customizable options available. Apart from this, Lightwidget has a good customer support system. 

#5 POWR

POWR is a website that has various plugins for different purposes. With POWR, you can effortlessly increase your traffic on your website. It is easy to use, and you can start with a few clicks. It is extremely easy to set up, and everyone from any field who wishes to increase their conversion rates can install this plugin suite. 

Wrapping It Up

By now, we are sure you must be aware of the significance of embedding Instagram Feeds on the website. The above tools will surely help you drive more traffic to your website and boost your conversions and sales. 

With the growing number of users on Instagram, individuals and businesses must not miss out on this golden opportunity to build more audience, create social proof for the brand, increase user engagement, and improve your brand awareness and value. 

Social media has the potential to increase the communication between you and your existing and potential customers. 

Embedding Instagram Widget on your website will increase your communication with your customers and improve your website’s overall performance. 

You can start boosting the user trust right away by embedding using the tools! We have listed the Top 5, but the final choice is yours to make! 

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Marketing

Moz vs. SEMrush: Which SEO Tool Should You Use?

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Digital marketing paid advertising and social media marketing are just a few of the top methods that will help you to increase the amount of website traffic that is generated to your page. You are going to want to make sure that you are using search engine optimization for your website since otherwise, you are going to be losing out on a lot of traffic based opportunities.

Here is everything that you need to know about the SEO company and what tools they will use to make sure that you are getting the traffic that you need and deserve, so keep reading to find out more. There are 2 tools that we are going to talk about today, which are SEMRush and Moz that will help you to decide which will work the best for you.

Everything to Know About Moz

Moz is one of the many search engine optimization suite tools that you can use for on-page optimization, website crawling, rank tracking, keyword research, and more. This tool is going to be ideal to help you with all of the aspects of the campaign the SEO company is putting together for you. Here are some of the tools that you can use with this software, including:

  • Keyword explorer

This tool will help you to uncover any insights that can help you in targeting and prioritizing the top keywords that would work for your marketing strategy. Once you input a keyword that you are interested in using, then it will show you the monthly volume of searches, organic rate of click-through, difficulty, and much more.

It will also provide you with a SERP analysis and keywords suggestions so you are using the top ones for your domain authority, page authority, and keywords. This feature will help you to find those keywords that the target audience would be using to find your products and services along with the rank for these keywords in order to drive the leads to your website.

  • Rank tracking

One thing that you always want to make sure that you are doing is tracking the keyword ranking for your website and the overall SERP visibility. This will help you to see if the current strategy that you are using for your search engine optimization is working for the audience you are trying to reach. This will also allow you to see as well as track the SERP movements of your competitor and how you are ranking for certain keywords against them.

  • Site auditing and crawling

This tool is going to help you with auditing as well as crawling of your site so you can manage the health of your website. This means finding any recurring or common technical search engine optimization issues your page might have. This would include various issues like broken redirects, missing title tags, or other errors that can hind the website from getting a rank, the direction of relevant traffic, or indexing by the search engines. The other features that you can enjoy with this feature also include customized reports, link research, and on-page optimization.

  • Pricing

The plans for using Moz start at around $99 per month for the search engine optimization beginners who just need the most basic of features. However, the majority of the users opt for their medium plan that costs $149 per month since it also has the 30 day trial for free along with full access to their tools for keyword research.

The more you know about this software, then the easier it will be for you to decide if this is going to be the one that you want to use. It can be confusing to decide just what software to choose, so make sure that you are comparing them closely.

What to Know About SEMrush

This is another platform for online visibility that allows search engine optimization, competitive research, content, social media, and PPC solutions for all companies. There are many features that this software has that you need to know about like:

  • Keyword research

SEMRush can help you in finding the search volume, level of difficulty in ranking using the specific keyword and even what competitors have already ranked for the keywords, and much more. It can also analyze your current keywords so they can help you with making better decisions for your strategy and the overview will show you the average search volume per month for each keyword over the last year. You can also find some of the top variations, other related terms, and even question type phrases and their estimation of search volumes.

This tool also a SERP analysis that will allow you to assess the competition that is targeting the keyword that you want to use. This feature would help you to determine if the keyword is going to be worth fighting for or if will drive your marketing and search engine optimization strategies.

  • Competition research

Everyone wants to know what is happening with their competition and what their weaknesses and strengths are and this feature can help you. If you are using the domain overview it will show you the authority score, average paid and organic traffic, display advertising, backlinks, and much more. You will also be able to perform some traffic analytics, backlink, and keyword gap analysis, and organic research on all of your competitors.

  • Pricing

SEMRush does have free accounts that you can use, but it has very limited access to the full data and the extensive tools from the platform. The lowest pricing plan for this software is around $99.95 per month and it comes with a free trial for 7 days.

This is something to consider when you are starting to look at which one is going to work for you, so think about the pricing as well as the features that you would be able to access before you make your final choice.

Each of these tools has various features that you can use to establish a campaign that is effective and that can beat out your competition. However, the final decision about which one to use would come down to what the SEO company is using and which one fits your budget. Make sure that you are comparing them so that you can make the best decision for all of your requirements no matter what they are.

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Enterprise SEO Outsourcing Tips

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The emergence of the Internet paved the way for many enterprises of today to adapt and come up with new methods of marketing that can allow them to accumulate more customers and sales. One notable example is a digital marketing strategy called SEO, which stands for Search Engine Optimization.

Let’s say you started a business with a mindset of letting your brand known online. With more than a billion websites accessible through the world wide web, it might seem impossible for you to think as to how you can bring people to your site. That’s where SEO comes in. By implementing specific methods that can increase the exposure or visibility of a site on a web search engine, your site can attract a lot of online users, which could be converted into potential customers in the long run.

SEO has been becoming a trend ever since its inception because of its incredible potential, which could benefit any business, small and large enterprises alike. Though always keep in mind that SEO has its own complexities, and it might require a certain level of patience before results can be achieved. It is not something that can happen overnight and there’s always the risk of failure once mistakes were made.

Another probable downside of SEO is that since it could take months or years in order to be successful, companies could find themselves investing a great deal of their time and in-house resources.

Fortunately, this didn’t stop large companies from using SEO since such service can now be outsourced thanks to the skills and expertise offered by some digital marketing agencies. More and more enterprises around the world are starting to gain interest in outsourcing their SEO tasks to agencies situated in countries such as the Philippines. Hence, the term Enterprise SEO Outsourcing is steadily turning to a necessity that keeps the competitive foothold of a company intact. According to statistics, 70% of marketing experts believed that SEO is more effective than PPC (Pay Per Click) when it comes to driving sales.

As the name implied, SEO takes advantage of the search engine rankings in order to make a site more visible to online visitors. This means that one must have adequate knowledge and understanding of how search engine algorithms work.

Moreover, given the fact that no businesses are exactly alike, an SEO strategy can be implemented differently based on the needs of the company. But it shall always be an essential point to consider that an effective SEO campaign relies heavily on the capability of the hired agency.

To help you make the most out of your Enterprise SEO Outsourcing needs, head over to the infographic below brought to you by Digital Marketing Philippines.

Enterprise SEO Outsourcing Tips

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What is a featured snippet, and how can you position your content to rank for one

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What is a Featured Snippet?

A featured snippet is a format that provides users with a brief and precise answer to their question on the search results page without them having to click on a particular search result. It gives the user one distinct answer that Google deems to fit your question. It also includes a page title and URL.

With the intention of enhancing the search experience, Google has been increasing information to search results.

Snippets come in various sizes and shapes. The content you provide must be in the correct format which will depend on Google’s specifications algorithm. Snippets can be in the form of text, images, lists, tables, charts or knowledge graphs. The best thing about most snippets is that they show up just below the AdWords block and before the organic search results,] but do not push them out of the first page.

Types of featured snippets

Depending on the query, Google will decide on the best snippet to answer the question. Featured snippets can be categorized into different types.

Text Snippet: This is a snippet that only has text.

Image snippet: This contains an image and may contain some text.

Video snippet: This snippet contains a video. When you click on the picture, it redirects you to the domain in the link.

List and table snippet: This is a snippet that shows a list or table to answer your query. In this case, Google takes the data from the page in the link, even though the data is unstructured. Lists may also show an image.

snippet

snippet

Where does the answer summary come from?

It is extracted by an algorithm from what is visible to the user when they visit your web page. It is improved to capture the user’s attention on the results page. For example, when Google recognizes that a query has asked a question, it programmatically distinguishes the pages that answer the question and then display the featured snippet. Featured snippets do not mirror the views of Google but rather the site from which the snippet is extracted from.

What is the difference between featured snippets and OneBox?

An OneBox allows for additional information with the featured snippet. This may include, height, ingredients, cover albums among other and it depends on the query. The information is a component of Google’s knowledge graph and is not picked out from the domain in the link. The OneBox moves from its customary location, on the results right-hand side to the top.

How can you position your content to rank for one?

So, how do you get a featured snippet for your domain?  You can’t. There is no way to force Google to use your domain for a featured snippet. Maurice Morgan, SEO expert at  A Plus Digital, admits that Google decides which featured snippet will answer search requests and which domain to use for the answer. Take for instance, if you want to increase your chances of positioning your content to rank for a featured snippet, you need to optimize your content.  Below are a few tips on how you can position your content to rank for one.

digital

digital

  1. Use one paragraph to summarize the answer to a query

Google usually picks parts of an article from the content on the page that best summarizes the answer. Note that although it need not be the first paragraph of the text, it should be adequately high in the page. Google will pick the paragraph which provides the most concise answer to a question.

  1. Rankings

Although you don’t have to necessarily rank at the position one, for a featured snippet to be eligible, you must rank on the first positions. Your backlink must be solid but need not be the strongest when compared to the other domains ranking in the top five.

  1. Page structure

A clear page structure is crucial. For Google to extract the text used in a featured snippet, it must first understand the page accurately. Utilizing <p> for the text, H1 or page title, and H2 and H3 for subheading should be practiced. Make it effortless for users to find information and whenever possible use tables, bullets and ordered lists.

page structure

  1. Images with relevant ALT text

It is always good to include on the page an image with relevant ALT text.

  1. Answer questions that ‘People also ask’

To better your odds of being eligible for a featured snippet, provide answers to the questions people ask. Spot a simple question and incorporate that question in the text of your page and provide a concise answer with value added information.

Benefits of Being in Position 0

Earning a featured snippet is not dependent on the authority of your site or the size of your brand. This means you can earn a featured snippet even if you are not the top result in regular SERPs. A featured snippet will get you more traffic to your website, earn you credibility and allow you to gain better visibility in Google’s SERPs.

position tracking

position tracking

 

Some studies had also shown that a featured snippet increased the click-through-rate to the domain, even when the answer was already given in the search results page.

Can I opt-out of featured snippets?

You can prevent a featured snippet by telling Google not to show your domain. This is done at your page header by adding a meta tag  <meta name=“Googlebot“ content=“nosnippet“>.

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Top 4 Key Trends to Optimize Your Website for Search Engines in 2019

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Top 4 Key Trends to Optimize Your Website for Search Engines in 2019

SEO techniques are continuously and rapidly changing with evolving Google algorithms. If you are not aware of up-to-date SEO trends then it may lead to leaks in your inbound marketing budgets.

Tactics that had won you a front-page result in 2018 are not only outdated in 2019, but they may even hurt your website’s rankings in the form of a Google penalty. Some techniques still work but others are simply not effective anymore. That’s why you will need to include plenty of new methods in your list.

Is SEO in 2019 is different from how it was in 2018?

Definitely!

That’s the reason you need to stay top of the ball in SEO, otherwise you will fall behind in the SERPs.

If you are seeing other websites are ranking higher then you on Google in 2019, it is because they are making continuous efforts to improve their SEO.

Luckily, it’s not too late for you to get started.

So, let’s follow the below SEO techniques to help you skyrocket your search engine rankings and boost your ranking organically in 2019.

1) Improve User Experience Across Your Complete Website

Always keep in mind Google only wants to deliver the best results to its users. Google way of thinking is that if a user spends more time on a page, it’s probably because he/she found the page useful.

Always try to develop a high-quality website. It can help you in ranking high in SERPs. Google always reward websites with a higher ranking that have low bounce rates.

So, how you can improve the user experience?

Follow the below 5 SEO techniques to improve user experience and give your existing content a boost in search engines.

A) Make Your Content Easy to Read

Try to improve the readability of your content by including shorter paragraphs, mixed sentence length, sub-headings, bullet points, white spaces and images, and writing quality content.

BMake Use of Bucket Bridges to Pique Interest

A bucket bridge is a copy writing technique designed to capture a reader’s interest by the use of a trigger word or phrase and then ending the sentence with a colon. For example, you can sprinkle the following bucket bridges throughout your content.

  • You might be wondering:
  • Here is the deal:
  • It gets better:
  • The answer is:
  • You are probably thinking:

C) Write in the Inverted Pyramid Style

Inverted Pyramid Style means write the most valuable content at the top of the article, and then following up with the less important information.

D) Analyze and Improve Current Page Designs

You can make use of different user testing tools like Crazy EggOptimizelyGoogle OptimizeUser TestingClickFlow to analyze how people are interacting with your website and how to improve their user experience.

  • E) Site Speed

Site speed plays a major role in SEO. Of course, people don’t like to wait for years to access the information they are searching for. So, use the tools which are launched by Google to improve your site speed such as PageSpeed Insights, and Think with Google.

Also, remove unnecessary code on your webpage, enable browser catching, reduce server response time, and compress images to boost your page speed and secure higher conversions.

2) Voice Search Optimization

These days, in 2019, half of the people are using the voice-assisted device to search on Google. If you think that this is not that you should include in your SEO strategy in 2019 then you are completely wrong. Voice searchers have completely different search habits than text searchers.

The devices which are being used in search whether it is an Amazon Alexa, Siri, or Google Home, they take data from SERPs to replay information from the featured snippet box back as their answer.

A) Make Use of Long-Tail Keywords in Your Content

In voice-based search always long-tail keywords are used. So, you should write content around long-tail keywords. As per Moz, voice searchers use long-tail keywords when they are searching for any kind of information on Google. These terms are almost 3+ words in length.

2) Use Structured Data

Make use of structured data. It is the best way to boost the chances of your information being read aloud to your target audience. There are various kinds of structured data (schema markup) that SEO can use. It helps to rank better. You can even use Google’s Structured Data Testing Tool to discover whether you have already got Schema implemented or not.

3) Concentrate on Topic Cluster Instead of Keywords

Google is continuously evolving and its algorithms also. Nowadays, Google gives importance to user intention. For example, what they expect, what they are looking for, and what search results would be best suited to answer their query.

You should consider 3 things mainly while developing content.

A) Try to Know Your Target Audience

Before start writing content it is better you know your target audiences such as their location, age, and interests. Improved knowledge about target audience = better content = better SEO. By writing content by keeping buyer personas in mind you will minimize the chances of creating content that doesn’t actually get results.

B) Organize Content into Clusters

You should focus on organizing all your content into different themes rather than focusing on standalone keywords. You can use the topic cluster model created by HubSpot to organize your content. This model breaks down your content into topic and clusters with the pillar pages and clusters. By putting this strategy into practice, you give a chance to Google’s spider to crawl, understand, and use the internally linked content to rank each page.

C) Research Keywords and utilize them cautiously.

You are probably thinking: Why we are telling you to do keyword research when we have told you to focus on topic clusters rather than keywords? The answer is simple: Keyword still matters. Organizing content thematically is imperative but it is a completely wrong approach to ignore keywords entirely. So, list the keywords and use them sparingly.

4) Conquer Video with YouTube SEO

Most SEOers forget about YouTube when they think of search engines but as per the recent study, YouTube is the second most popular search engine with more than 3 billion searchers per month. So, be smart and create engaging videos and invest your time into optimizing each video for YouTube SEO.

Keep the following 3 things in mind to improve your conversion rate.

  • Make your video SEO-friendly
  • Make longer videos
  • Create custom thumbnails

Keeping Up With Search Engine Optimization in 2019

In a nutshell, SEO is changing quickly from one year to the next. Why? It is because new algorithms are constantly up-and-coming and Google frequently editing their webmaster guild lines.

If you are a business owner or marketer, you should adopt it quickly. Remember, to focus on the creation of quality engaging content, try to get a grip on technical optimization, build a variety of backlinks, and use different tools to measure your SEO performance.

Be brave and use a handful of AI-based tools. The AI revolution is an emerging trend which will take over the marketing world in 2019. So, we are suggesting welcoming it.

Take a deep breath and make the effort to understand the basics of SEO in the context of the current year. It will help your website to get higher click-through rates, engagement, and of course, rankings.

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The Right and the Wrong Reasons to Start a Blog

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It seems like everyone has a blog these days. However, very few people have a successful one.

That may be because too many people start a blog without realistic expectations. Simply put, a lot of people start a blog for the wrong reasons.

To make sure that you’re setting yourself up to succeed and setting the right type of expectations, here are some of the right and wrong reasons to start a blog.

The Right Reason: SEO Success

“Content is king” has been the mantra in digital marketing for years, but it has never been truer than it is today. If you’re just starting your journey, you might want to read these 10 steps to building a WordPress website the right way.

Google’s algorithm rewards fresh and relevant content and the use of organic SEO tactics. The highest-ranked companies are the ones who take the time to create quality, well-optimized content. And your blog remains the best place to publish this content.

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The Wrong Reason: Overnight SEO Success

Despite what we just wrote above, your blog is most likely not going to help you overtake the #1 ranking on Google in a few weeks. Or even a few months or years.

There are always case studies for aggressive SEO growth and companies that skyrocketed up the rankings. However, this is not a realistic place to set your expectations. You also need to know that their growth most likely didn’t just come from their blog. It is almost always aided by a strong off-page SEO strategy, with link building and influencer marketing.

The Right Reason: Thought Leadership

Your blog is also a great home for you’re earned knowledge and industry acumen.

You most likely started your business because you’re an expert in something. Whether that something is pet grooming or auto mechanics, your mind contains invaluable experience and expertise. If you can effectively get it out of your brain and into a blog, you stand a great chance at becoming a thought-leader in your space.

However…

The Wrong Reason: You Want to Go Viral

Becoming a thought-leader or influencer in your market likely won’t happen overnight. And it most likely won’t happen with a single blog that goes viral.

Writing a blog or shooting a video with the hopes of going viral basically holds the same odds as buying a lottery ticket.

Don’t set out hoping to find overnight success after hitting a homerun. Set yourself up to strategically build a following. That is more achievable and something you can work towards. At the same time, the results you will see from taking the long road will last much longer, whereas the fame and success from a single viral piece can be fleeting at best.

You may have noticed the overarching theme here. The right reasons to start a blog all involve working strategically to grow your SEO clout and following, while all of the wrong reasons include looking for overnight success or fame.

Enter the world of blogging with the right expectations and you can steadily work towards success. However, if you enter it with the wrong expectations, you will most likely get frustrated and quit.

Can your blog make you rich? Maybe. But you’re going to have to put a lot into it before it starts giving back.

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