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What is Hreflang Attribute in SEO?

Technology has always offered a more convenient option and advancement of lifestyle is presented to us. How wonderful it is when your search engine acts as a professional language translator. Hreflang Attribute is an attractive feature which allows search engines to develop a deeper connection betwe


Technology has always offered a more convenient option and advancement of lifestyle is presented to us. How wonderful it is when your search engine acts as a professional language translator. Hreflang Attribute is an attractive feature which allows search engines to develop a deeper connection between multilingual languages ​​and multi-regional sites. Hreflang is an HTML attribute that is used to append tags to add language and regional language documents.

Reveal logic for adding Hreflang

Globalization gave us an opportunity to expand trade across borders, but language was a restriction. For example, due to global connectivity a digital marketing agency New York can connect with a SEO service company in Delhi. But for them to work efficiently, it is essential that they can communicate.

Hence, the introduction of hreflang removed this barrier. This made it possible to interact with people from other countries. The international market is easily exploited using hreflang.

This improves the likelihood of tailoring your service to the international market as the language serves as an important hurdle solved by Google by introducing the hreflang feature.

It is the beginning of art that helps in connecting the target audience with the international market. Nobody had ever imagined it. Google has introduced a tool that can customize local content for the customer and connect fresh or organic audiences to SEO service company in the international market. All this understanding about this subject can give a deep and accurate idea about the importance of Hareflang in today’s digital world.

Essentials of Hreflang in SEO

Google does not confirm the role of the hreflang attribute in SEO service company, but it plays an important role because using this attribute increases CTR, which is an important ranking factor in Google. It is an effective on-page SEO technique to increase rankings and bring more traffic. Two important factors are given below.

Content becomes related to many local languages, enhancing users’ experience on the website thus reducing bounce rate and increasing Google’s CTR. Therefore, it serves as an indirect signal for Google ranking.

It also solves the problem of duplicate content because Google prioritizes original content for ranking. If you refer to this feature in coding, Google may refer to it as a conical version and select the website.

Hreflang does not guarantee success, but at the same time, it is always beneficial to use it. It is considered very useful in a multilingual website to exploit the potential of resources.

Benefits of Hreflang Specialty

What does Hreflang offer its users from an SEO service company point of view? There are two basic benefits of using Hreflang:

Commercial and Advanced User Experience

This feature enhances the user experience and proves to be a beneficial tool. This enables the user to land directly on a page customized according to their language and region. This helps reduce the bounce rate by allowing the user to understand more and get the maximum benefit from the available data.

Curb the issue of duplicate content

Google has strict policies for duplicate content, and your competitors get an immediate advantage over it. The Hreflang attribute gives search engines clarity that the URL is the master copy and the content is almost identical but customized according to the needs of the people. For example, if the company aims at different English-speaking countries, there will be minimal changes, and Google may take it as duplicate content, but hreflang will stop it.

Favorable effect of Hreflang on ranking

Providing relevant and quality content to explorers using Hreflang is the sole objective of a standard SEO service company. Hreflang does not attract traffic to the site but helps provide accurate information to the searcher and enhances their experience of searching the web.

Search engines can quickly locate the correct version of your page on the SERP using a hreflang tag in code based on metrics like location, user preference languages, etc. If you don’t know how search engines work, read this guide.

Difference between Hreflang and Canonicalization

The nature of Hreflang and Canonicalization is almost exact, i.e. they aim to remove duplicate content but differently. Canonicalization helps to highlight the main webpage among all web pages with almost identical content.

Whereas the hreflang code collects all the same content as one and determines and locates the most appropriate URL according to the user’s requirements. The Hreflang tag makes the concept of international SEO an essential thing to understand for expanding business abroad. Through Hreflang, a bridge between a digital marketing agency New York and the one in Delhi can be created to reduce the gaps and maximize the efficiency.

Scenario and Annotations of Hreflang

You can use this in a different scenario, such as

  1. Multiple language country

In a country with diverse culture and languages ​​like India, if you want to target the entire country, you can use this feature and grow your business.

Appropriate language, area codes and country codes will inspire searchers from different regions to search in their language and get results according to their needs.

  1. Multiple languages ​​of the same language

The hreflang tag will help us interact with people around the world. The tag will tell the search engine about the related content shown due to the mentioned code.

  1. Different language, different country

This feature enables users to search in different languages ​​from different countries and find related content as they absorb more. People understand what has been written because it is given to them in their favorite languages. As expained above, a digital marketing agency New York can collaborate with a SEO service company in Tokyo or Delhi through Hreflang tag.

Installing Hreflang Tag

You can install hreflang at the below mentioned locations

  1. Major Section

If you are doing this for the first time then it is easy to implement a hreflang tag here. A link tag is used with this, which goes inside the head element of the HTML markup.

  1. HTTP header

Where HTML markups are not present, you can use an HTTP header to provide all the data about the page when asked by Google. It shows the presence and performance of all its variants available.

  1. XML Sitemap

Including the hreflang tag in the sitemap is a bit complicated but doable. This helps to remove a particular code or language without changing the code on the site.

To use the Hreflang tag, you must follow the rules for the use of self-reference, bi-directional reference, and X-default value, and it is a good practice to convert it to a fallback version. It has come up since the beginning, and now functions as an integral part of SEO marketing. This may sound really complicated, but it is more precise than you think.


Daniel Jack

For Daniel, journalism is a way of life. He lives and breathes art and anything even remotely related to it. Politics, Cinema, books, music, fashion are a part of his lifestyle.