The Internet provides a great medium for people to voice their opinion and express themselves. And this is where Twitter emerged as the best platform for people to maximize the reach of their opinion. People post about trending topics, which helps them form their opinions and put out their viewpoints.
People share their experience with a particular brand, and brands then embed Twitter feed on their website, showcasing public opinion about their brand or product. To summarize, Twitter provides great opportunities and makes an impact.
One of the amazing features that Twitter provides is the usage of hashtags. In this social media scenario, hashtags are effective and help to create awareness. Marketers consider hashtags as one of the best marketing campaigns as it helps them to create more impact and enhance the reach of their business.
Every business tries to come with a creative and custom hashtag that helps them provide their campaign a unique identity. And often, people recognize the brand with that hashtag. Hashtags boost the campaign’s reach and help marketers to create awareness about their brand or product.
Reasons Why Your Business Should Have a Custom Twitter Hashtag
In this blog, we have listed some benefits of using a custom Twitter handle. Without any further ado, let’s jump into it.
1. Ease to embed feeds
Embedding twitter on the website is a smart and effective marketing strategy. Many tools in the market that helps you to collect the feed and display it on your website. Hence, you need to have something in common that links all the posts related to your brand and helps you to create a thread.
This is where custom hashtags come in handy; you can generate a custom hashtag and post about it. All your followers, customers, and other Twitter users can share their opinions about your brand or product using the same hashtag, making it easy for you to collect and curate those posts and showcase them on your website.
2. Promotion
Hashtags provide a boost to your advertising campaign. A creative, catchy, and custom hashtags create a unique identity for your campaign.
You can also create a custom hashtag for your product launch, creating hype in the market. You can also use custom hashtags for providing schemes that eventually promote your brand. You can also use it as a promotional tool, for example, you can ask your followers to post content using your hashtag, and they can get a discount. You can also promote your sales strategy; for example, you can make a custom hashtag like ‘#10percent’ and ask users to post using this hashtag to get a discount on your brand.
3. Twitter Chatter
It is important to for your business that people talk about your brand and share their opinion. It helps your brand to enhance brand awareness and even helps you know your brand’s public opinion.
The custom hashtags help you to create a separate room for your brand on Twitter where people can share their experience or provide feedback about your brand. While many other Twitter users can also participate in the chat and discussion using your hashtag. As more people participate in the chat or discussion, your brand gets more recognition, and eventually, it helps you to increase your customer base.
4. Help SEO
Search engines index hashtags. When people use the same hashtag to search for your brand on different platforms, it optimizes organic results for your brand. Hashtags help you to turn algorithms in your favor as it connects with your account.
5. Increases Interaction with users
Twitter provides a great platform for brands to interact with users. Even you can extract the maximum benefit from the interaction with your users as it helps build a strong relationship and provides you some reputation. It also makes you aware of the market, and you get to know the likes and dislikes and trends that help your brand.
You can use a custom hashtag to provide your customers a medium to contact and interact with you and provide feedback of your brand. You can also organize a separate question and answer session live on Twitter, where people can ask you questions using your hashtag, and you will be able to receive their questions and answer them quickly.
6. Promote Events
Organizing events and social gatherings are traditional ways to promote your business, which still creates many impacts. You can organize the event to promote your brand or to launch your new product. You can even collaborate with other brands to organize business events, or business circle gatherings.
You need more people to know about to create some awareness, and hence, custom hashtags come to the rescue. Hashtags helps you increase your event’s reach, and many people will get to know about it. It also increases online engagement as many people visiting your event will post pictures about the event. You can embed those posts on your display screens in the event by gathering the posts using the hashtags.
7. Track the reach of your campaign
Custom hashtag provides a great benefit as you can track the reach of your campaign. It also helps you to track the result of your campaign. For example, you can launch a hashtag to promote your event or webinar. After completion, you can analyze how effective your hashtag promotion was and plan your next campaign accordingly.
8. Helps you to build community
You may find many sources to buy retweets or followers to boost your profile faster. But if you are willing to have organic growth, then you may build your separate community or fanbase using the hashtag. By making a custom hashtag, your customers, loyal customers, and followers can build a group and provide posts using that hashtag. You can even analyze your brand awareness and brand following by keeping track of the community’s growth.
Summing it up
Twitter hashtags have taken social media marketing to the next level. Marketers consider hashtags as one the best ways for brand promotions. You can create your custom and catchy hashtag, and who knows, your hashtags get viral, and you get a huge customer base. Use hashtags to your advantage and help in the growth of your business.
