In the past couple of years, we have witnessed a surge of people using visual communication forms to connect with people online.
According to science, the reason we are consuming way too much visual content is that our brain holds the ability to interpret an image about 60,000 times much faster than it would take us to understand a text.
And this isn’t a new fact- it is simply that business marketers have been given the opportunity through advanced technology to make use of such facts and create new strategies that are able to attract their targeted customers’ attention whether they had intended to or not. In fact, Jesse Mawhinney has pointed out that the use of visual content has made about 80 percent of people more likely to look into the particular article or post and around 65 percent of people who are even more likely to remember the same content.
However, the visual appeal isn’t the only reason why millennials have been using animated expressions as a new form of communication.
Strengthens Personal Relationships
We are living in a time where we are consistently busy with different matters in our daily life- making it difficult to maintain relationships as the lack of free time strains the necessary communication you need to keep yourself connected with one another.
Consequently, using gifs and stickers have been seen as the quickest way for you to send a message and have it easily interpreted by the other party. For example, your partner messages you to get the groceries. So instead of writing a whole text back, you can easily send a sticker of a cat giving a thumbs up and saying ‘Got it’
Not only does this get the message across, but you can also lighten the mood through different creative stickers, which are sure to bring a smile to the person receiving your mail.
Helps Improve Business Revenue
Since most millennials tend to avoid the millions of ads that pop up on their screen, many businesses have opted to utilize unique gifs and stickers as a marketing strategy to capture their audience’s attention.
Moreover, the more relatable a gif is, the higher chances there are of people taking the time out and looking into what your business is all about. This is an extremely helpful strategy for online business owners as they don’t have to compromise on millions of dollars to create gifs and generate enough traffic that is guaranteed to help elevate their business revenue and reputation.
Despite these factors being just a few of the many reasons behind these visual forms of communication, you will be surprised to find out that many people still continue to undermine the potential they hold in both personal and business matters.
However, many companies have been established to bring about a change to these views. A prime example is Conversation Media, an umbrella term that covers diverse visual forms used in online communication, including avatars, stickers, GIFs, Animojis, and Bitmojis. They help in establishing conversation media on a large geographical scale and further increasing their popularity on a whole new level.
Additionally, they have also been striving to advocate the public about how these visual contents are the future of business communication and the potential they hold in completely altering the ways we communicate online.