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From Content To Commerce: Why TikTok Has Become The New Digital High Street

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It’s time to forget the days of the ‘YouTube Crew’ and the Love Island Instagram Influencers, a new kid has hit the block and they are transforming digital marketing as we know it. From content to E-commerce, TikTok has revolutionised the social media landscape and it’s time to talk about why.

From its large Gen Z audience to the international celebrities it has carried up to fame, TikTok has become the platform that everyone is talking about. So it’s no surprise that large fashion and beauty brands have stepped up their game and have begun the journey towards the future of the digital high street.

(Source: Statista)

With recent studies proving that TikTok downloads have only increased during the global pandemic, taking over social media giants such as Facebook and Instagram, it’s no wonder that business leaders have seen an opportunity to grow their brand digitally.

As Covid-19 causes more high street brands to fall through the net, read on to find out how the future of E-Commerce could be ever changed post-pandemic and why TikTok is leading the revolution.

What Is TikTok?

For those of you who have been living under a social media sized rock, TikTok is the new app that the younger generation are going crazy for. As a visual content platform, the site with over 1.1 billion users worldwide allows users to post short snappy videos of pretty much anything they like. From 15-second dances to quick comedy skits, the content creativeness is endless as our population becomes more and more tech-savvy.

Mimicking the original staples of social media platforms such as Vine and YouTube, TikTok allows its users to like and comment on a video, follow their favourite creators and even follow links to other suggested websites associated with all the TikTok trends.

This is where the E-Commerce giants step in. With such a large audience and the ability to post all kinds of content, brands are taking advantage of TikTok’s rise to fame in the same way they dominate both Instagram and YouTube. From in-built ads that allow users to follow a link straight to their products, to brand deals with opinion-leading TikTok influencers, many brand leaders have realised that their success is now digitally driven, rather than sitting on the high street.

The Death Of The High Street

As we continue to try and forget 2020, it’s likely that the death of the physical high street has been caused by the ever-growing complications of Covid-19. While taking away most of the globe’s freedom and forcing many to retreat back to their households, our health and wellbeing isn’t the only thing suffering as a result of the pandemic.

As we adjust to new living and working schedules, a reduction in commuters and a rise in working from home has only further reduced the need for the high street. Since the start of the pandemic, online retailers such as Amazon have seen a 51% rise in sales in 2020 alone, with this number only set to increase post-pandemic.

In contrast to this, once large consumer giants such as Arcadia, who owned the popular brand, Topshop have fallen into administration. Joining other high street retailers moving solely online. As E-commerce giants such as ASOS buy our street giants out, the days of window shopping are quickly approaching an end.

Instead, a brand new future of digital advertising is rising up, with TikTok leading the way.

The Rise Of The Influencer

From the days of YouTube favourites, Zoella and Danisnotonfire to the new age of TikTok superstars, Charli D’Amelio and Addison Rae, the rise of the influencer is definitely nothing new. With the Gen Z and Millennial population beginning to become the prime demographic for high street giants, it’s no surprise that brand leaders are using the ‘influencer’ to their advantage.

Recent studies have shown that nearly half of social media users from 18 to 34 have participated in social commerce on platforms like Instagram, TikTok and Snapchat in the last year. This has been highly driven by the influence of social media celebrities who continue to influence an already impressionable nation.

With #AD and #Spon dominating the videos of our favourite TikTokers and Instagram Influencers, large brands use their widely celebrated platforms to influence the opinion of their audience. Whether it’s a new accessory or a new celebrity style, we’ve all seen this marketing technique in full force.

So how is this revolutionising the high street? As social media stars continue to define the future of the definition of a ‘celebrity’, large brands know that their opinion on a product has some serious weight in it. Better still, unlike older forms of TV advertising, consumers can not only hear about the new product but click a link below to shop it straight away, revolutionising the convenience of online shopping. In fact,  according to new research from Mediakix, 80% of marketers find have stated that influencer promotion is a highly effective marketing strategy.

Smart Marketing

Creative Technology officer at WPP’s Mindshare, Jack Smyth claims that TikTok’s approachable nature allows brands to blend in amongst creative content streams, for the ultimate smart marketing.

“Culturally, TikTok is well placed for live-streamed commerce to capture the dissolving distinction between content and commerce because it doesn’t feel as polished as other platforms” he added in a recent interview with Social Media week, suggesting that TikTok could rise up against other advertising platforms such as Instagram.

What’s more, the announcement of TikTok’s new partnership with Shopify, a start-up online retailer for small businesses, is only set to encourage the birth of a true digital high street. As Shopify tracks TikTok’s trends and insights, it is helping businesses embrace new selling strategies and make unique connections with users in order to target their advertisements.

In a recent interview, Director of Shopify, Shimona Mehta described the partnership as the beginning of the future of online shopping and a new way to target demographics: “Brands are having to compete like never before to get the attention of buyers. The goal is for businesses to make it easier for buyers to discover their brands. With this new TikTok partnership,  Shopify merchants in the UK can connect with new customers in a way that can help them build their brand, drive sales and create engaged communities”.

Looking To The Future

The future of the high street seems highly likely to become completely digitalised, with many younger consumers viewing physical shops as a secondary addition to their favourite brand’s online platform. As TikTok continues to rise up amongst Gen Z trendsetters, this is just the beginning of a social media-orientated shopping experience that is here to stay.

For Daniel, journalism is a way of life. He lives and breathes art and anything even remotely related to it. Politics, Cinema, books, music, fashion are a part of his lifestyle.

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Beauty

5 Ways To Bring Charm To Your Home’s Exterior

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The exterior of a house is something like a personality – it has to be unique and charming in order to stand out from the crowd. The crowd in this context are other houses and the uniqueness is achieved by changing some exterior bits. In case you feel like the exterior can be revived a bit to return to its former charm and glory, take a look at our next suggestions.

Redo the entrance

The point of entry to your house should be almost perfect because anyone who enters the house will notice even the smallest detail. You want to make it as elegant as possible so first, focus your attention to the pathway. If there are any cracks and weed coming out of it, you should fill any hole and do some weed control. If you are in the mood for the renovation project, you can replace it with stones and create a stone pathway to your front door. Best place to buy home exteriors at Perth Artificial Grass.

Then, repaint the door to make it look new and fresh. Pay attention to the symmetry too as it will also make your entrance pop. Put a flowery plan on each side of the door and also hang a lantern above the door.

Give a splash of color

If you’ve been thinking of a creative project lately, now’s the time to give your exterior a new splash of color. You can do this on your own or hire some help for those inaccessible parts. Either way, by giving your exterior a facelift, it will feel like you bought a new house.

The Pantone color of 2020 is a beautiful shade called Classic Blue. It might be an inspiration to add a few blue details to your exterior. Before you decide to repaint the exterior, make sure you clean it first. Then, prep it thoroughly, remove any mold and fix any cracks that might have happened. Not only will this make the exterior look more beautiful, but it will also be the unique opportunity to fix any damage.

Create a picture-perfect roof

The roof is not something you have to change often. But, if the roof is in the bad shape, it ruins the perfect charm of your exterior. If some damage is visible when you look up and inspect it from afar, be sure that anyone else will notice it as well.

If you have to repair the roof, make sure you do replace the existing one with a durable replacement. For example, slate roofing is a perfect choice for those who wish to achieve both beauty and durability. This is a common choice in Australia because it is one of the longest-lasting roofing materials. Quality slate roofing in Sydney and other areas is the most common choice for residential rooftops. So, inspect the current state of your roof and make the choice accordingly.

Plants are extra charming

Landscaping can only increase the beauty of your home. It might even become a hobby because plants require attention so they can bloom. While a properly maintained lawn can easily become your favorite part of your living quarters. You might even decide to create an outdoor relaxation oasis among potted plants and in the shade of a tree.

But, the only way to make this happen is to pay equal attention to the landscaping. Make sure you plant various seasonal plants so you’ll always have something new blooming during the seasons. You can plant them in the soil or even have some potted plants you can easily take inside once the weather changes. Either way, a groomed lawn, blooming flowers, and various bushes only increase the curb appeal of your house.

Light it up

Outdoor light is both essential and decorative. Properly lit outdoor area reduced the chances of injury when walking around during the night. It also banishes the darkness and makes the entire area more welcoming. Additionally, if you light up space with unique and beautiful lanterns you will increase the overall beauty. Put up a hanging lantern by or above the front door. Add additional lanterns to each house corner that is facing the street. Also, add a few solar-powered lights along the walkway or among potted plants. You can also light up the unique architectural features of your house to make them stand out.

It goes without saying that the exterior of your house matters as much as the interior. It is also something that portrays your unique style so make sure to follow these tips to bring charm to your home’s exterior.

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Beauty

Fabulous Valentine’s Gifts to Rejoice the Bond of Undying Affection

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Valentine’s Day is devoted to lovers and married couples all over the world. It is a grand celebration that helps them to strengthen their deep relationship forever. The best part of this special occasion is the way of showing undying affection for each other. Most of the time, couples dedicate some romantic tokens of remembrance to mark this memorable event of the year. They even plan some extraordinary things to create some joyous memories of the day. It is an excellent time for you to provide an attractive gifts for valentines day to enchant your beloved partner. When it comes to choosing the best present to celebrate the bond of togetherness, then you have to put little effort to make it special for her. This V-Day, you can plan some exciting ideas to show how much you love your better half.

Here are some thoughtful gift ideas to rejoice your bond of endless love on Valentine’s Day.

Flowers Basket:

Fresh flowers always make a gesture of deep love and affection in relationships. You have the chance to design a beautiful floral basket to show your endearment. Add all your favorite flowers in a lovely floral arrangement to greet your beloved partner. It can be helpful to complement the beauty, love, care, and happiness of your relationship. If you add a handmade greeting that will be perfect to win her heart. It is going to be a meaningful gift to convey your deep emotions from the heart.

Chocolate Bouquet:

The best idea to add sweetness into your relationship is to make a hamper of delicious chocolates. You can even order an attractive chocolate bouquet to spread some happy moments of the day. Make sure to select her favorite chocolates to show how much you care about her taste. The best idea is to add some assorted chocos of her choice to make it more adorable for her. Your better half will surely enjoy such mouth-watering chocolates on Valentine’s Day. It will be a nutritious food hamper to commemorate another special occasion.

Designer Dress with Ornaments:

The gift you choose for your beloved partner should be according to her preferences. On this memorable event, you can surprise her with a designer dress or something she may be planning for a long time. Another option is to take her to the shopping mall where she can select by herself. You can also buy resin flower jewellery that matches her beautiful dress. It would be a fantastic way to show your concern for her. She will be thankful for considering her particular choices in apparel and jewelry.

Delight with Photo Cake:

A cake is always a center of attraction on any occasion you celebrate. This time, you can amaze your better half with a personalised Valentine cake. You have to select her favorite flavors and ingredients to prepare a yummy cake for the celebration. The best way is to choose a memorable photo of your wedding day to personalise the cake to mark this lover’s day. You can even write a love message at the center of the cake. It will help to rejoice your deep bond of endearment.

A Big Wall Frame:

Every year you have to try new ideas to celebrate your relationship. If you want to refresh some joyous memories of your togetherness, then you should design a big wall photo frame for her. You can even choose a heart-shaped frame to give her moments of happiness. It can be another fantastic way to express your heartfelt emotions on this most awaited event. Another idea is to engrave a suitable caption on the photo frame to mark this memorable occasion.

All of these are some of the fabulous gift ideas by which you can rejoice the bond of eternal love and affection with your beloved partner.

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Beauty

Top 10 Features of Egyptian Museum

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All of ancient Egyptian history is here, from the earliest Paranoiac artifact ever discovered to treasures from the era of Cleopatra, the last in a dynastic sequence of divine kings and queens stretching over three millennia. It is said that the museum displays more than 120,000 items, with at least that many again stored away out of sight in the basement. The real crowd-pleasers are the treasures from Tutankhamun’s tomb, but there are many hundreds of other precious antiquities here of at least equal significance and beauty.

1- The Museum Building

Egypt’s first national museum of antiquities opened in 1863. It was rehoused in the current pink, purpose-built premises in 1902, which were designed in Neo-Classical style by French architect Marcel Dourgnon.

2- Auguste Mariette

The Egyptologist Mariette, who discovered the Serapeum at Saqqara (see p40), was the founder of the first national museum of antiquities in Egypt. His sarcophagus rests in the garden in front of the Egyptian Museum.

3- Central Hall

The museum is on two floors. On the lower floor galleries are arranged in chronological order clockwise around a central hall dedicated to large statuary; this is also where you will find the Narmer Palette

4- Old Kingdom Galleries

Immediately to the left of the entrance hall, these galleries contain artefacts from the era of the Pyramid builders. Particularly beautiful are three slate triads each depicting Menkaure, builder of the smallest of the Giza pyramids, flanked by two goddesses

5- New Kingdom Galleries

This long gallery is devoted to the mightiest pharaohs, including Tuthmosis III, Amenhotep II and Ramses II, during whose rules Egypt expanded its borders south into what is now Sudan and north to the Euphrates

6- Amarna Room

Room 3 contains pieces from Amarna, the short-lived capital of the “heretic king” Akhenaten. His daughter, Princess Meritaten, is characterized by an elongated face and full lips.

7- Tutankhamun Galleries

Almost half of the upper floor is devoted to some of the vast numbers of items excavated from the tomb of Egypt’s famed boy-king (left), which range from everyday items such as gaming sets and footstools to the giant gilded shrines and sarcophagi that fit one inside the other like Russian dolls.

8- The Royal Mummies

The desiccated bodies of some of Egypt’s mightiest rulers are displayed in two rooms on the upper floor of the museum. Of the eleven royals present, the most famous are Seti I and his son Ramses II, whose colossi adorn a great many monuments in Upper Egypt.

9- Animal Mummies

The ancient Egyptians mummified animals as well as people. This room on the upper floor of the museum is full of animal mummies, from cats, mice, and fish to crocodiles, sacred to the god Sobek.

10- Ancient Egyptian Jewellery Rooms

These two rooms contain dazzling examples of royal jewelry from the New Kingdom period (left). Many of these items were discovered in 1939 at Tanis, an ancient site in the Delta region.

Don’t miss to check our: Luxury Egypt Tours

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