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Make Money With Affiliate Marketing Through Google Traffic

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The least mentioned “Secret” of Affiliate Marketing Success is you, because no one else determines your level of Accomplishment. Making Money online may prove a little more challenging than is often suggested with some Affiliate Marketing Programs, leading to misdirection resulting in failure as a result of the wrong Mind Set. Another so called “Secret” is Search Engine Optimization or SEO, which usually send shivers down the spine of many a newbie and with good reason. But Getting Google Traffic through SEO and Keyword Placement is the undisputed champion of High Quality Traffic, and it’s as simple as telling Google what your Blog is about.

The Basic Most Important part of SEO – Search Engine optimization and Blogging is nothing more than a series of Objective Steps toward a Primary Goal, driving Google Traffic to your Site or Video. With Video Ranking for instance, you simply include the Search Phrase you wish to Rank for (The Audience You’re Targeting) at least twice within the first 160 Characters of the Video, Blog or Blog Post Description.

The most important part of getting recognized by Google, be it Video or your Blog comes down to Heading and Description. The first 160 Characters of any Description, Blog Post Body and even Meta Description determines the direction your work will take. Focusing on H1, H2, H3, and H4 Headers with regard to Titles and Headings you want to always keep within 15 – 65 Characters, also counting spaces. The same goes for Image Title or Alt Attribute.

Identifying the H1 Heading – May sometimes also be a Post or Blog Page Title but this usually refer to the Blog, Site or Video Title. The H1 Heading is where you include the Primary Search Phrases you wish your Site or Video to Rank for in Google within 15 – 65 Characters. It is important to preferably keep the H1 Heading within 60 Characters, because the H1 Heading will appear at the top in Google Search Result pages. Make the H1 Heading both Easy to Read and to Remember.

Identifying the H2 Heading – This is usually the Blog Post Title and once again the desired Search Phrases and Keywords need to populate this Heading. Numbers play a huge role with H2 Headings, and strangely enough uneven numbers have a more striking effect, combine this with a “Reason Why” kind of suggestion and you have a winner H2 Heading.

Identifying the H3 Header – Post Titles often also make up the H3 Header, along with Widget Descriptions within the Blog Side Bar. When you use the Text Widget to load HTML code, then the “Alt=” Attribute usually appear as an H3 Header.

A Blog post Title also appears as an H3 Header when you use an SEO Plugin like “All in One SEO Tools” and your Blog Post Title appears after the forward slash (/) to the Primary Domain. Using an SEO Plugin will allow you to submit all your individual pages, posts, tags and categories as individual site maps.

Identifying the H4 Header – This can be defined as something like the Tagline to you Blog Title Tag or H1 header. A Logo image is also often accepted as an H4 header within certain Plugins which may display a logo icon.

Add Descriptions to Tags and Categories – When you open your Posts from within the WordPress C-Panel, the drop down menu provide you with the option “Tags” and “Categories“. This is where you add descriptions to the tags and categories, keeping the description within 160 Characters while including keyword search phrases within context.

In fact any Description, Tag Line, Title, Category, Header or single Tag must contain the keywords within context because that’s what Google is looking for. Just a bunch of keywords crammed together in a desperate attempt to Rank faster will just result in the opposite, as sites with better content and keyword placement will Rank above you.

The Site Map Description – Your Blog Site Map is extremely important, and for this you simply install the Plugin “Google XML Site Maps”. This Plugin will share an updated your Blog Site Map to the Google Search Console each time you make changes, but the changes may take a while (Normally 2 – 3 Weeks) to show up in Search Results.

It is however important to manually check for the Site Map Acceptance from inside the Google Search Console, even with the Google Site Maps Plugin Activated. There may be times when certain errors occur with your Blog Site Map inside Google, which means Google cannot find your Blog.

You have to then test the site map with the tools provided from within the Google Search Console, fix the errors found from inside your Blog C-Panel and test the Site Map again. When the results return with Zero errors found, you simply delete the old site map and upload the new site map.

Accessing the Google Search Console you will need a Google account, as with all the Free Tools Google gives you and it’s a Lot. You simply need to look in the right places and then take your time getting to know how to use the tools. Simple Search your Browser (Preferably Chrome) for the search phrase “Google Search Console” and simply follow the instructions after opening the link on the search result page.

The Blog Site Map is what Search Engine Spiders use to Crawl your Blog so it can be categorized correctly, sending the right visitors your way. This is why the presence of Keywords and Search Phrases are so important throughout all content on your Blog, just the right ones in the right positions.

It’s all about Direction and Precision with Search Engine Optimization because it’s a Numbers Game, but nothing on Earth equals the Volume of Quality Traffic from Search Engines. Google alone processes over 40,000 Search queries every Second and over 3.5 Billion per Day. Adding all other Major Search Engines like Bing and Yahoo just increases that exponentially.

If you still need to start your own Blog, then you will need the required Training for guidance on how to leverage these tactics to your advantage. This is Search Engine Optimization, using keywords and Plugins to drive Interested Visitors to your Blog.

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Key Facts About BB Guns

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Very few of us are aware of the fact that BB guns were introduced in 1900 and are a part of Americana. This is considered to be a dream toy of various girls and boys. In year 1938 Red Ryder BB gun was introduced and it is the most popular gun ever made till now. BB guns are capable of firing a steel pellet and are mostly used for bird hunting and bird shooting purposes. Nowadays, airsoft guns are available and they can fire plastic pellet. The pellets which are used in these are larger than the pellets which are used in BB guns. This is one of the major reasons why Airsoft pellets are safer than BBgun pallets.

Also, it is known that the Airsoft pellets are unable to break the skin of the human beings. For BB pellets, there are mainly three principal methods; Gas pressure, spring power and electricity battery. In electric BB guns which are also called AEG, Automatic electric gun, there are rechargeable batteries. These are capable of producing fully automatic and semi-automatic electric guns.

There are various styles and designs of these guns available in the market. Some of the models include sniper rifles, hand guns and assault weapons. These weapons are available at varying price range and performance capabilities. The ones which are costly can be found in metal and have higher velocity and fire rates while the cheaper ones are made up of plastic and have lesser capability and are considered to be safer for humans.

It has also been brought into notice that various manufacturers also come up with replica of these bbguns to have the same feel and experience. These are available at lower rates as compared to their original versions. There are several people who buy these guns just to make them a part of their collections.

If you are looking for buying these guns, then internet is the best place for you. There are thousands of websites offering these guns in wide range. Depending upon your preferences, choice, budget and the purpose for keeping guns, you can select and buy on the internet. You can even compare the manufacturer and the features of these guns so that you can make best selection. You will add excitement to your life; however, you must be aware of the licensing terms for keeping these guns beforehand.

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A Practical Approach to Data Protection

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Where to start with “A Practical approach to Data Protection”

Customer Data Protection

When someone says data protection people’s eyes glaze over, it’s understandable that the data protection act of 1998 is important not just to businesses but the public in general. The Data Protection Act will however, be replaced in 2018 by GDPR.

Don’t worry, this article is not going to depths on the data protection act, instead we want to focus on what you can do to protect your data and the clients data.

This article applies to everyone in business no matter if you are a one man band with client contact details held on your mobile phone, a shop owner who does or does not have to comply with PCI DSS or a multi-national corporation. If you have data about your business and/or your clients held anywhere (even on paper) then this applies to you!

First Thoughts on Security Considerations

As Microsoft Windows has developed, one of the key issues that Microsoft has tried to resolve is that of security. With Windows 10 they have taken a leap forward in protecting your data.

Many people seem to have focused on the working of the licence for Windows 10 and what it allows Microsoft to do; removing counterfeit software etc. Is this wrong? Of course not. In fact if you are in business and your systems have counterfeit software you are opening yourself up to data loss in a big way.

Pirated software usually has additional code in it that allows hackers to gain access to your system and therefore your data. With Cloud Based services these days, using legitimate software should be easier than ever, after all the monthly cost of a copy of Office 365 is a pittance.

Whilst we are on Cloud Based systems, it is worth remembering that unless you encrypt your data on the cloud then chances are it could end up in the wrong hands no matter how security conscious the vendor is. New hardware is already being developed that will take care of this for you, but it isn’t here yet, so be warned.

We will come back to security a little later after we have looked at the severe fines that you could incur by not taking Data Security seriously.

This is about BIG companies isn’t it?

No, definitely not, your companies data security is the responsibility of everyone in your company. Failing to comply can be costly in more than just monetary terms.

Throughout this article I will drop in a few rulings from the ICO that demonstrate how important it is to take these issues seriously. This is not an attempt to scare you, neither is it a marketing ploy of any sort; many people believe that getting “caught out” will never happen to them, in fact it can happen to anyone who doesn’t take reasonable steps to protect their data.

Here some recent rulings detailing action taken in the United Kingdom by the Information Commissioners Office:

Date 16 April 2015 Type:Prosecutions

A recruitment company has been prosecuted at Ealing Magistrates Court for failing to notify with the ICO. Recruitment company pleaded guilty and was fined £375 and ordered to pay costs of £774.20 and a victim surcharge of £38.

and here’s another:

Date 05 December 2014 Type:Monetary penalties

The company behind Manchester’s annual festival, the Parklife Weekender has been fined £70,000 after sending unsolicited marketing text messages.

The text was sent to 70,000 people who had bought tickets to last year’s event, and appeared on the recipients’ mobile phone to have been sent by “Mum”.

Let’s look at the simplest way in which you can protect your data. Forget expensive pieces of hardware, they can be circumnavigated if the core principles of data protection are not addressed.

Education is by far the easiest way to protect data on your computer’s and therefore in your network. This means taking time to educate the staff and updating them on a regular basis.

Here’s what we discovered – shocking practices

In 2008 we were asked to perform an IT audit on an organisation, nothing unusual, except that a week before the date of the audit I received a phone call from a senior person in that organisation, the call went something like this:-

“We didn’t mention before that we have had our suspicions about a member of staff in a position of authority. He seems to of had a very close relationship with the IT company that currently supports us. We also suspect that he has been completing work not related to our organisation using the computer in his office. When we told him about the up-coming IT audit he became agitated and the more insistant we were that he should comply, the more agitated he became”.

This resulted in this individuals computer being the subject of an all but forensic inspection, apart from an un-licenced game, we found nothing and believing that the information we were looking for may have been deleted we performed a data recovery on the disk drive.

The results caused consternation and required us to contact the ICO. We found a lot of very sensitive data that did not belong on that drive. It looked as though it had been there for some time and most of it was not recoverable suggesting it had been removed a good while ago.

As it turned out the disk drive had been replaced several months before and the IT company had used the drive as a temporary data store for another companies data. They formatted the drive and put the new operating system on thinking nothing of it.

It just goes to show that formatting a drive and then using it for months won’t remove all the previous data. No action was taken other than a slapped wrist for the IT firm for poor practices.

So who should be trained?

The best way to demonstrate the importance of data protection is by using top-down learning sessions where management is trained first, followed by junior management followed by the staff. In this way it’s obvious to management as well as the staff the data protection is not something that one person does it is in fact the duty of every employee within a company.

A data breach will affect everybody within the company not just the person responsible but, those ultimately responsible as well.

The training is not lengthy or difficult, but it should be provided by an expert in the field or a company whose expertise is beyond doubt.

In-house training on this subject is not recommended as it is only an outsider who will be taken seriously and who will have the 3rd party credibility required to enforce the importance of the issue.

Information Security is everyone’s business

Information Security Awareness Training: Here’s what should be covered:

  • Provide an easy-to-use online 40 minutes information security awareness training course for your employees to log on and learn best information security practices from.
  • Provide best practice course content of your compliance requirements.
  • Teach employees in simple non-technical language, how and why hackers hack.
  • Instruct employees in the best methods of protecting your systems and the sensitive information you process.
  • Explain employee inherent responsibilities for protecting your business information and identifying and reporting suspicious activity.
  • Supply this information efficiently and effectively, an information security threats risk assessment should be completed.

A good threats and risk assessment should answer the following questions:

  • What do I need to protect and where is it located?
  • What is the value of this information to the business?
  • What other vulnerabilities are associated with the systems processing or storing this information?
  • What are the security threats to the systems and the probability of their occurrence?
  • What would be the damage the business if this information were compromised?
  • What should be done to minimise and manage the risks?

Answering the questions above, is the first and most crucial step in information security risk management. It identifies exactly what your business needs protect and where it’s located and why you need to protect it in real cost impact terms that everyone should understand.

Don’t end up like these guys:

Date 22 December 2014 Type:Monetary penalties

The Information Commissioner’s Office (ICO) has fined a marketing company based in London £90,000 for continually making nuisance calls targeting vulnerable victims. In several cases, the calls resulted in elderly people being tricked into paying for boiler insurance they didn’t need.

In plain English, make it very clear to every employee within the company exactly what their responsibilities are to the data that is within their grasp on an everyday basis, explain how to protect it, explain why we need to protect it and point out the consequences to the business of not doing so.

Most un-trained employees would probably think that data protection has little or nothing to do with them; but, if a data breach occurred the company could lose business when the news hits the press, that may lead to lay offs due to lost business. It really does fall on everyone in the company from cleaning staff to the CEO to take responsibility.

Who should deliver the training?

This topic is not something that any training company can deliver correctly. You really need to work with real security experts, companies that are highly qualified and well experienced.

Unfortunately, in the IT industry many individuals and companies have presented themselves as IT Security Guru’s and most are just scare mongers with an agenda. They want to sell one specific service no matter if you need it or not.

However, there are some very well qualified, genuinely helpful professional companies out there.

In 2011 I was fortunate enough to be at the eCrimes Wales when Richard Hollis from the RISC Factory spoke. His presentation spoke to the audience in a way that few others did that day, it established him in this authors mind as my go to person in the UK on data security issues. I managed to grab a quick word with him during a break and he was really helpful.

Why do I rate Rich so highly? Well his background is interesting to say the least, a background in service for the NSA means he knows what he’s doing and has more knowledge in this area than the average Joe. It also means that where other IT Security experts see an issue, Rich sees a much bigger picture.

Of course many other companies offer similar services and in the current economic climate it is good to shop around if you need to.

Getting started

First of all, watch and re-watch the video (linked below) and find it’s second part on YouTube, watch that as well. Take notes during the video and get those steps planned out in your mind, answer the key questions about your company, data and security.

Next, speak with your IT department if you have one, your IT support company if you don’t and see if they have any cost effective idea’s that you can implement without impacting on your IT budget too heavily.

You can start protecting your company data from outside sources for a couple of hundred GB pounds by installing the right kind of Firewall, with cloud based updates 24/7.

Quality Anti-Virus with built in Anti-Malware doesn’t have to cost the company a fortune either, but again, take advice. Many of these products slow the computer system down so much that they have a negative impact on performance. One of the most famous of these (beginning with N) is often sold in High Street electronics, stationary and consumer goods stores as being “the best”; in fact it is the best profit margin and not the best product, it slows the system down and needs a special piece of software to remove it completely!

Store sensitive data in an encrypted area of a RAID storage drive system with restricted access control. A NAS drive is a cheap and effective way of achieving this.

Don’t store sensitive data on Cloud Based systems like Dropbox, sure it’s cheap and easy to use, so if you are passing none critical data such as graphics, logo’s and promotional material; great! If you are passing your accounts to your accountant, a new product schematic to a machine tooling company etc. – use something else that has better security.

Nothing personal against Dropbox and similar products, but like Microsoft OneDrive as it is now both have been hacked in the past. Although the security has been improved dramatically, you should not take the risk.

Finally take advice from real experts when you have any doubts. People like Richard Hollis have dedicated their careers to security. As they park up outside a company for a meeting they have already analysed several security considerations automatically. When they walk through the front door they make a dozen more calculations and risk assessments. All before they even sit down and talk to you about your concerns.

Layers: Security is all about a layered approach. Think of it as an Onion. Here’s an example at a Physical level for a company that I used to work for many years ago.

As you entered the building you could not get past reception unless they “Buzzed you through” the security barriers in the reception area. These were swipe card controlled for staff.

Swipe cards for staff allowed them access only to those areas they were authorised to enter; so for example only IT support staff and some developers had access to the server room. Note here that unlike some companies the cleaner did not have access to the server room or to the developers area of work.

Get the idea?

On an electronic level, all critical systems were duplicated with independent power, backup power from a generator that had backup power from a UPS system.

Firewalls separated the different LANs and the inside from the outside of the company. Each department ran on its own LAN with connections between LANs for only those people who absolutely needed them.

You can carry on to much lower levels of protection like making sure that all USB drives are encoded and encrypted so that they can only be used to move data between the companies own PC’s.

These sorts of security measures are actually very simple to achieve, they are not rocket science, nether do they have to cost you an absolute fortune.

Remember – Plan, Do, Check, Act – repeat as required. But always get advice from professionals. Believe me, the kid next door who builds his own computers and sells them doesn’t know enough about the threats to your company.

If you are in the UK, consider undertaking Cyber Essentials the government scheme to get businesses to a minimum standard to protect data. This is seriously worth while looking at; during the recent NHS attack, none of the NHS Trusts that had completed and been certified Cyber Essentials standard establishments were penetrated.

We trust that you have found this article interesting, please tell your friends.

One final thing, May 28th 2018 will see GDPR replace the data protection act and businesses within the UK will need to be ready for the change, don’t wait. Get started today.

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How to Do Celebrity Voice Impersonations

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How do I perform celebrity voice impersonations?

The last major league baseball player to hit four-hundred, was Ted Williams. People would often come up to Mr. Williams, and ask him, “Ted, what is the secret to your great hitting?” Though nowadays, Ted actually has his own website dedicated to the subject, back in the day, the answer was usually something a little closer to “I just can.”

The truth is, Ted had little secrets he would do such as counting the stitches on the ball as it rotated towards him, and making sure the ball was in his “happy zone.” But the fact of the matter is, there are two types of people, those that can just “do” and those that can “teach how they do.”

As a professional voice talent who specializes in celebrity voice impersonations, often times people will ask me the same type of question. The answer, is pretty much the same. “I just can.” But I will at least attempt to break down the thought process that I utilize when I attempt to impersonate voices that do not come immediately natural to me.

But before we run, we must at least learn to walk. I believe there are four impersonations that nearly everyone on the planet can do. The first three are Macho Man Randy Savage, Sylvester Stallone and Jimmy Stewart. Though they all stem from different areas of it, each of these voices begins and ends in the throat (as opposed to other more difficult areas which I will delve into momentarily), and they all fall into a range of pitch that is very user friendly to nearly everyone who has completed puberty. All without having to stretch the vocal muscles very far.

Which leads me to the fourth person, William Shatner. Even a three year old can impersonate the unique, “Stop and Start” and “quick” manner in which Mr. Shatner speaks. Almost everyone can grasp that timbre and manner of speaking enough to at least do a passable impersonation, good enough for being a hit at parties. However, truth be told, a very good William Shatner impression is almost impossible to come by.

For a great William Shatner impersonation, check out the Frank Caliendo video linked at the bottom of this page. Notice that he’s just not speaking in quirky sentences about Spock and Spaceships. He lowers his voice at the right times and applies the right emotions to it, and if we can think of the “impression” as an imaginary, physical, “ball-of-voice” for a second, then you can understand that the key to what makes this a great impression as opposed to a party trick, is that Frank moves that ball around through all the physical areas of his body that all humans use when speaking. More specifically, he gets Shatner’s pitch, and moves it through the same areas that Shatner does. Any of us can get the timbre and the vocal mannerisms down to pull off a Shatner, but what separates the men from the boys is actually getting the right pitch and movement first, and then applying the unique vocal mannerisms.

So, now you see why I separated the four into two specific groups. By understanding Shatner, now we can go back and understand a little more clearly why the first three are so easy to duplicate. Though Savage might be a gravel type voice, Stallone might be a deeper one, and Stewart might be a little higher pitched, again, none of them provide much of a stretch for us. On a scale of octaves, they’re pretty much right up everyone’s alley and their timbre and mannerisms are so unique, that anyone can throw them into a conversation and the listener will know exactly who you are impersonating. Not a big deal. Uniqueness is what makes them easy.

This is why I’m rarely impressed with Arnold Schwarzenegger impersonations as well. Aside of perhaps, Darrell Hammond who does a spot on version for all of the same reasons mentioned above on Caliendo’s version of Shatner.

Again, unique voices are a piece of cake. It’s the normal voices that are difficult. It’s why we’ve yet to see anyone truly do a great President Obama impersonation yet. Clinton, Reagan and The Bush’s made it easy. If you want to be really impressed, watch the following video. This is not really Harrison Ford.

So what other areas, besides the throat, are important?

Every voice obviously comes from the throat. Obvious, because that’s where the vocal chords are. But to some extent, every person also combines the nasal area, in addition to the chest and diaphragm areas of their bodies in their everyday vocal communications as well. The first key to doing a good impersonation is to identify which of those areas the voice you are attempting comes from. This is what makes doing a Morgan Freeman impersonation for example, exceedingly difficult if the voice doesn’t already come natural to you. I’d venture to guess that a good lot of the male population can find the right deep tone of voice, necessary for the impersonation. But can they apply the correct “rasp” to the voice, and then skillfully bring the voice from the diaphragm and sell it to the world through the nasal passages, all the while finding the right mixture of Freeman’s unique inflections? Not as easy for sure. But that’s the key. If you want to hear a good example, there’s one on my website.

In addition, and equally as obvious, is the mouth. One of my greatest challenges as a voice talent is concentration on proper enunciation. I have a tendency to speak very colloquially and fall prey to my Ohio accent at times. But, where I find difficulty in doing my commercial and promotional voice overs, I find treasure for doing impersonations, as these deficiencies in “proper” speaking means I can more easily pick up on the “flaws” that otherwise make a person or celebrity unique, and therefore make the impersonation more achievable. Gerad Butler and Sean Connery roll their S’s for example. Richard Burton requires a tightening of the mouth and a rolling of the R’s in a very Shakespearian manner. These are just examples, to show how important enunciation and mouth movement is to the process. For more, check out how strongly I enunciate my P’s and B’s on my Jesse Ventura impersonation linked below.

At any rate, no, this isn’t the end all de facto lesson on doing Celebrity Voice Impersonations, but it will get you started.

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