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What Is Local SEO and 5 Reasons Why It’s Important

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What You Don’t Know Online Can Hurt You

How do you know if you need a local SEO strategy? The critical word in this question is “local.” Do you own a business that draws in customers from zero to 15 miles away? Would potential customers looking for your products and services drive up to ten minutes to get to your business? If you can answer yes to these questions, chances are you need to manage your local SEO strategy.

So, what is local SEO? And why is it important?

What Is Local SEO?

Local SEO involves optimizing your online presence to attract business from local searches on Google and other search engines. According to Hubspot’s local SEO statistics, 46% of all Google searchers are looking for local information. And 72% of consumers who searched for a local product or service using local SEO near me searches visited a store within five miles.

So, does local SEO work? It sure did if you were one of those businesses. Are you wondering where to start? To illustrate the benefits of focusing on local SEO, we’ve put together a list of five reasons why it’s essential for your business success.

5 Reasons Local SEO Is Essential for Your Business Success

Reason #1 – Your Business Details Appear in Front of Consumers Looking for Your Products and Services

Remember the good old days when you scoured the yellow pages to find businesses offering the products and services you needed? Today, all you do is type the product or service you’re looking for into a search engine on your laptop, desktop, or mobile device. The businesses that provide those products or services will pop up. And, if you type “near me,” it’ll show you everything close enough to drive to from your current location.

Pretty slick. Those local SEO “near me” searches save you time. Just choose what you like, pull up the map and directions, and you’re good to go. If you look at those results carefully, you’ll see they’re populated by online business directories, much like the yellow pages of bygone days.

When you compare local SEO vs. organic SEO, both are still important. You want a content marketing strategy that helps your pages rank in search engine results for specific keywords and keyword phrases (the goal of organic SEO strategies). But local SEO is critical for businesses that serve a localized community. It’s somewhat less important for global companies that draw customers from all over.

Reason #2 – Consistently Accurate Online Directory Citations Boost Your Organic and Local Pack Rankings

You must list your business name, address, and phone number accurately and consistently across the top-ranked local citations and business directories. That information is referred to as your NAP Data (name, address, phone). A search engine bot is more likely include your business in the search engine results pages (SERPs) if it’s confident that your information is consistent and accurate.

That seems fair. Do you think you might get frustrated if Google sent you to a business that isn’t there or gave you a phone number that’s no longer in service? Search engines want to find this basic information about your business in numerous places throughout the internet.

When they find that information in several places-and it’s all consistent and correctthey trust the data. But if Google or Bing, for example, see confusing, inconsistent data, they consider it less valid-less reliable. Therefore, search engines are more likely to bypass you in favor of a business with more consistent NAP Data.

Reason #3 – Your Business Site Gets More Links Back to It from Authoritative, Trusted Sites

Backlinks, or links pointing to your site from trusted, authoritative websites, play an essential role in SEO. They validate your website’s existence, proving that your site is a viable force in the vast internet universe. Additionally, some directory citation sites add a website URL field to their listings and display these URLs as ‘dofollow’ links. That passes valuable link equity to your site. Search engines use backlinks to determine your domain authority, boosting your SEO (as opposed to ‘nofollow’ links, which are nice but don’t give you any juice).

Want another great way to snag a backlink while doing something else worthwhile to build your business? Join the local chamber of commerce or other business group. Doing this will provide a relevant local link back to your website, and you can network at local events. While you’re at these events, you might pick up some business or even more backlink opportunities.

In addition, if you have vendors or are a product provider, you may want them to link to your website as well (with a dofollow link, of course).

Reason #4 – Your Business Will Be Closer to Landing on the First Page of Search Engine Results

Online business directories take up quite a bit of real estate on search engine results pages (SERPs). As a result, local businesses they list in their directories get top billing on local search queries. If you’re not on those lists…

You need to know how to get your business listed in these local citations business directories because you’ll lose out on valuable business. And what you don’t know online can hurt you.

You might have the best pizza in town, but if the guy across town doesn’t find you when he searches for “pizza near me,” he’s going to go buy his pizza from your competitor. And that brings us to Reason #5.

Reason #5 – Your Business Will Gain Opportunities for Third-Party Reviews

Here are the three core pillars for ranking well in the Google Local Map Pack.

  • Relevance

How well do you target the keywords or topics your potential customers would search for on your website?

  • Prominence

How well does your business stand out online?

  • Proximity

How close is your business to the potential customer searching for your products or services?

We’ve touched on relevance and proximity. Now it’s time to talk about prominence: the positive reputation and comments your business enjoys across the internet. How do search engines find this information? Many citations and directories allow customers to post reviews and grade their experiences with local businesses.

If you deliver excellent service, your business will benefit from this added perk. But it’s not enough to get good reviews. You should also respond to them. And, if you get a negative review, don’t sweat it. Just be sure you keep your cool and respond appropriately. Work on resolving the issue as quickly as possible. Even a simple apology is better than no response at all.

More Tips for Local SEO

Local SEO for multiple locations, list all of your staffed locations, including the complete name, address, and phone number on a Contact Us page on your site.

For businesses with 10 or fewer locations, list the complete name, address, and phone number of each location in the sitewide footer.

Make sure people can easily find your phone number on your website-and that it’s clickable on mobile devices.

Just as you want to be consistent on the directories, make sure your NAP Data is consistent across all pages of your website.

If your business serves multiple locations, you need a separate page with unique content for each site. Avoid copying and pasting from one page to the other.

Customize Your Local SEO to Your Business Type

So, what you don’t know online can hurt you. If your business isn’t working on a local SEO strategy, you’re leaving money on the table that your competitor across town will pick up.

Local SEO works well, but it takes time and patience just like organic SEO. That’s why many businesses hire a local SEO agency to put all the pieces together.

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What Do Betta Fry Eat?

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Betta fry are difficult to raise. One of the toughest things is, well what do they eat. Do not try using powders or flakes, it will just totally foul up the tank. The best thing I have used is microworms. These are tiny little wiggly worms that you can grow yourself and never run out of them. I purchased my first microworm culture from a site called aquabid. Make sure you get this culture before your betta fry are born. Like probably a week before. When the fry are swimming freely, and ready to eat then its time to feed them these microworms.

What I use is a mashed potato mixture to a consistency of like peanut butter. I just used potato flakes and water and put them in a small clear bowl with a lid with small wholes in the top. Place a tablespoon of the culture you got from aquabid in the center of the bowl on top of the mashed potatoes. After about a week, you will see them crawling up the sides of the bowl. Sounds kinda icky, but its not too bad. Then you can take a Q tip and run around the sides of the bowl pulling off the microworms. Then just empty them in the tank off of the Q tip. You will be able to see them wiggle and see the baby betta frys eat them. Do this twice a day.

Its good to have 2 to 3 cultures of microworms growing at all times. All you have to do now is repeat the instructions above and you will never run out of food for your betta fry. The culture usually last about a month or so, so always make new mashed potatoes and take a table spoon from the one you grew and start another one.

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What Does It Mean When He Says You Are Special? Here Is How to Easily Decode Your Man’s Language

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Normally men are lateral thinkers. They say what they mean. But when it comes to relationships they get all jumbled up. If your man says that you are special to him then here are some of the possible things that he could be meaning.

He is interested in you seriously

When a man tells you that you are special to him then he is trying to tell you that he is getting serious about you. Since he doesn’t want to come on too strongly he chooses his words carefully so that you both can ease into your relationship.

He wants to take things to the next level

If you have been dating for a while and your man says that he finds you special then he is implying that he wants to take things to the next level with you. He wants to approach the relationship with caution and hence is taking baby steps to let you know how he really feels.

He is letting you know that he cares deeply for you

By telling you that you are special to him your man is letting you know that he cares deeply for you. He says this to make it clear to you that you are not ‘just a friend’ to him but a whole lot more.

He could be trying to create a diversion

Sometimes a man can say that you are special to him just to create a diversion. If he is not sure of how he feels about you and yet feels the need to validate his feelings for you, then he says that you are special to him. It is his way to make you stick around till he is able to figure out what he really feels for you.

He could be shy to tell you that he is falling for you

Some men are shy and cannot find ways of telling their girl how they truly feel about them. Your man too could be falling deeply in love with you but for the lack of courage would settle for saying that you are special to him.

He has finally understood his feelings for you

Sometimes a man takes time to identify his real and true feelings for you. If your man has finally come around to understanding his real feelings for you then he will tell you that you are special to him.

He calls you special to retain his macho image

There are some men who feel that admitting how they really feel makes them less macho. Your man might tell you that you are special to him to let you know of your special place in his life and yet maintain his macho exterior.

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Face ID In iPhone X: What Do iOS App Developers Need To Know?

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Apple announced a new and expensive edition of its popular smartphone – iPhone X – in September. The company subsequently made iPhone X available in more than 55 countries and territories. In addition to featuring an edge-to-edge OLED display, iPhone X also comes with a number of out-of-box features to challenge the dominance of Android platform.

At the same time, the special iPhone model also comes with an exclusive facial recognition system – Face ID. Face ID enables users to use their face just like conventional passwords. The facial scanning system enables a user to unlock his iPhone X simply by looking towards the smartphone with his eyes open. He can even use Face ID to keep the data stored on his iPhone X secure and make mobile payments.

However, Face ID in iPhone X takes advantage of another robust hardware feature included in the smartphone – TrueDepth camera. Many analysts believe that Apple will soon make the innovative facial scanning system available to other iPhone and iPad models. Hence, the iOS developers must understand important aspects of Face ID in iPhone X to meet the emerging mobile app development trend.

Important Aspects of Face ID in iPhone X each iOS App Developer Must Know

Replaces Touch ID on iPhone X

Touch ID was an integral part of several iPhone models. The authentication system enables users to unlock their smartphones simply by placing their fingers on the sensor. A user can even use Touch ID to perform various financial transactions and mobile payment. IPhone X is designed with Face ID instead of Touch ID. Unlike Touch ID, Face ID does not require users to touch their smartphones. A user can take advantage of Face ID to unlock his device simply by glancing at the screen. At the same time, the iOS app developers can take advantage of the new facial recognition system simply by replacing the Touch ID code with Face ID code.

Does not make Passcodes Obsolete

Despite replacing Touch ID on iPhone X, Face ID is yet to replace passcodes fully. Apple recommends iPhone X users to use passcodes while restarting the device, the device has remained unlocked for more than 48 hours, and the user has attempted wrong face match five times. Also, a user has to use passcode to make his iPhone X accessible to friends and family members.

Authenticates through TrueDepth Camera

Face ID authenticates users through another new feature provided by iPhone X – TrueDepth camera system. The advanced camera system captures all features of a user’s face through depth mapping. Also, TrueDepth creates a unique facial map by capturing over 30000 invisible dots projected onto a user’s face. Each time a user unlocks his iPhone X, TrueDepth Camera reads the dot patterns through an infrared camera and captures an infrared image. It subsequently sends the infrared image to Secure Enclave in the A11 Bionic chip. Once authenticity of the infrared image is confirmed the iPhone gets unlocked.

Uses Machine Learning

A user’s appearance may differ from time to time. Face ID uses machine learning algorithms to recognize the changes in a user’s appearance. Hence, a user can unlock his iPhone X regardless of his current appearance. He can take advantage of Face ID in iPhone X to unlock and authenticate despite wearing a hat, putting on glasses, and growing a beard. TrueDepth Camera further uses a flood illuminator to identify a user’s face through invisible infrared light when there is inadequate light.

Prevents Unauthorized Device Access

Despite identifying different appearances of the same user, Face ID in iPhone X still does not allow any other persons who unlock the smartphone. While unlocking the iPhone X, a user has to keep his eyes open. If the user’s eyes are closed, the iPhone X will remain unlocked. The feature makes it difficult for unauthorized users to unlock the mobile device when the original user is sleeping or absent. However, Face ID in iPhone X lacks the capability to identify identical twins. A user has to use a passcode additionally to prevent his iPhone X inaccessible to the twin.

No Option to Register Multiple Users

Apple further enhances the security of iPhone X by allowing each user to register a single face. No user has option to register multiple faces. Hence, only one user can unlock and authenticate through the Face ID. However, a user can still make his iPhone X accessible to multiple users by sharing his passcode. Multiple users can access the same iPhone X by performing authentication through passcode instead of Face ID.

Performs Multiple Tasks

In addition to keeping the iPhone X secure, Face ID also improves user experience by performing some basic tasks. The attention-aware nature of the facial recognition system further enables users to perform basic tasks simply by looking towards the iPhone X. For instance, a user can take advantage of Face ID to check messages and notifications, reduce volume of alarm or ringtone, and keep the screen lit while reading.

Facilitates Mobile Payment

Along with enhancing security of iPhone X, Face ID will also facilitate mobile payment. It will work seamlessly with Apple Pay. Also, a user can take advantage of Face ID in iPhone X while shopping at the brick-and-mortar stores and restaurants that support Touch ID payment. Also, the apps that support Touch ID will allow users to take advantage of Face ID. The developers can make their existing iOS apps support Face ID by replacing the Touch ID code with Face ID code. However, many banks and financial institutions are yet to support Face ID fully.

Security and Privacy Issues

Apple implements several security mechanisms to keep facial scan private and secure. After scanning a user’s face, the TrueDepth Camera system stored the information directly in the A11 Bionic chip. Apple further does not transfer the information to its server or cloud. Hence, the facial scanning information remains only on the iPhone X. Apple further uses the facial recognition system as a robust security tool to keep user data inaccessible and prevent unauthorized access. A hacker in Vietnam recently claimed to break Face ID by creating a complex face mask. But several security experts believe that Apple has to make several changes to Face ID in iPhone X to make it an effective security measure.

On the whole, Face ID in iPhone X transforms iOS app development by replacing Touch ID. But the iOS app developers must remember that the facial recognition system is currently used only by a single model of iPhone. Apple will make Face ID available on upcoming versions of iPhone and iPad gradually. Hence, the developers must explore ways to make their existing iOS apps support Face ID. Also, they must adopt the emerging trends in iOS app development to make their mobile app relevant and popular over a longer period of time.

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