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Your App Is Failing to Convert? 5 Tricks to Raise Conversions



Mobile apps are playing the role of a marketer for businesses overtaking all other methods of promotions and advertising. However, not all apps prove to be a great tool in marketing a business’s products or services. Apps that are just good to look at or have great features may not be successful at converting users because of complex UI or navigation. So, the prime focus of a mobile app development must be on conversions rather than just making it beautiful and innovative.

There are many ways to raise the app’s user acquisition rate and ensure its conversions. Here are discussed some of the most effective ones for you.

Make onboarding experience smoother

User experience (UX) determines the fate of an app, especially at the onboarding. It is the first point of interaction with the users and hence can leave an everlasting impression on their mind. Thus, make it as simple as possible by providing lesser users actions. Make registration/login quick and hassle-free, sparing users from putting too much personal information. Use graphical illustrations and gestures instead of long, boring textual to instruct them on the use of the app’s features.

Optimise the app’s loading speed

Users mostly stay away from apps that take more time to load, causing a delay in what they want to achieve. Work towards optimising the speed of your app while it undergoes development. If you can conquer the users’ interests in the first instance with its speed, there are big chances of optimising conversions.

Push notifications with personalised offers

After analysing your users’ behaviour on the app in their first few active sessions, strategise to send push notifications to them. Push notifications are effective at converting users when they are relevant to their interests or preferences. It gives a clue to the users that you’ve got something just for them. Personal offerings make them feel cared and so can convince them better to make a purchase or avail your service.

Encourage users with bonus or rewards points

Users like appreciation! Give them little surprises as they complete a task or check out an order with bonus points or rewards. Encourage them to accumulate more of such points or rewards which will bag a big offer later. While it’s a great way to encourage user engagement consistently, user abandonment will decrease significantly. Users will always have a reason to come back and make some purchase/order request.

Include social media integrations

Popular social media platforms like Facebook or Twitter have a mass user base and so integrating your app with them can get you a lot of users through referrals. The trick here is to utilise the eWOM (electronic word of mouth). Your need to persuade the current users with referral rewards to spread the word about your app’s benefits using their social media accounts. Customers are your biggest advertisers and so any positive feedback will surely convince others to use your app and realise its benefits.

Get users influenced enough so that they not only stay but actively go through the conversion funnel, i.e. reach the final checkout out or interaction point in the app. The aforementioned tips explain altogether how to make your app’s journey smooth from the start, persuade users with personalised features or offers, and keep them absorbed throughout. If you have an app idea in mind and want it to experience maximum conversions, get these tricks in mind and ask your developers accordingly.

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Why Are SEO Training Courses Becoming So Popular?




Search Engine Optimization (SEO) is the need of the hour in this modern business world. Every business has an online presence, and enhancing the online market has become very important. SEO helps you stay ahead in the market by helping your websites rank higher in search engines and getting noticed. It is a complicated technology and needs specialists to help you remain at the top. There is a lot of demand for SEO executives these days and SEO training is the hottest course today. Skilled search engine optimization experts are in demand all over the world. Not just large scale industries, even smaller businesses are hiring SEO services to boost their company’s business.

Why Should You Join a SEO Course?

  • SEO techniques are essential for improving the visibility of your business website in the natural search engine results. To have an online presence it is necessary to understand the fundamentals of search engine optimization.
  • The SEO training course will help you become a great SEO consultant. Usually most of the experts are self made. They have perfected themselves over time and experience. But, if you join a course, you will be taught everything before hand and there will be less to learn over experience. By the time you finish the course, you would have become an SEO professional.
  • If you own a company, attending the SEO training and learning techniques yourself will cost you less than hiring an SEO consultant. It is an economically feasible option.
  • If you have a small business, learning basic SEO skills can save you lots of money and trouble.
  • Even when you are hiring an expert, basic knowledge about SEO is very essential if you are running a company online.
  • Once you have learnt the tricks of the trade in the training, you can stay ahead of the competition and expand your business worldwide.

Who All Can Join the SEO Training Institute?

  • People who have their own business
  • People who have a personal or business website
  • Journalists
  • SEO consultants
  • work-at-home moms
  • freelance writers
  • Professional copywriters
  • Bloggers
  • Students

How to Search for the Best SEO Training Centers?

  • There are very few SEO training courses available. These courses are not taught in schools and colleges. You can find SEO training classes – Search for a course which is taught by real professionals. People who are actually experts in the field and doing it as a job can teach you well about the topic. They will give you first hand information about the subject. Fresh knowledge and great experience are both important.
  • Learn about the fee structure beforehand. The course usually comes as a package.
  • Get to know about the course structure and who designed it.
  • The training should be up to date and involve all new updates. Repeating the same old tricks is not useful.

An authentic SEO course will teach you every tested and proven technique. Choose the course wisely and enjoy being an SEO expert.

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Metsubishi – Using the Ninja’s Principle of "Sight-Removing" For Modern Self-Defense




One of the problems with learning ninjutsu, whether you train in a dojo, or learn through online ninja training programs, is that it can be easy to get caught up in the so-called “classical approach.” This is where the ancient museum pieces become the focus of the training, rather than the application of the ancient principles and concepts for self defense in today’s modern world.

One of the Ninja’s weapons that tends to remain in this “classical” sense is the shadow warrior’s metsubishi (also pronounced: “metsubushi”). Known as “blinding powder” – the stuff that makes the “smoke screen” effect – the word actually means “sight-remover.”

This article offers 5 common items that you can use for modern self defense as substitutes for the Ninja’s so-called “blinding powder.” So, instead of carrying a concealed eggshell filled with an ancient mixture, the following are some very common, everyday things that can be used strategically to achieve the same results that the metsubishi was originally designed for. They include.

1) Beads. If your wearing a beaded bracelet, you could break it and allow the beads to slip off of the string and into your hand. Then the loose objects, including the string, can be thrown at your attacker when you’re ready to make your move.

It might be difficult to destroy your own jewelry, especially if it was expensive or holds a certain sentimental value. But, in a self defense situation, you have to decide, in the moment, if the object that could save your life, has the same value as your life itself.

2) Flashlight. While you could use a standard flashlight, I find that those tiny key chain lights make perfect little weapons for this tactic. Can you imagine what it feels like when a sudden bright light hits your attacker’s eyes after they have fully dilated to adjust for the darkness of night? Not only will you surprise them, but the trauma to the eyes, now forced to a pin-point, will blind the attacker for more than the several seconds it will take you to escape to safety or turn the tables on him!

3) Snow. Obviously a tactic reserved for a certain time of year, as well as for those of us who actually get snow. But, I wanted to add this to the list to make sure that you didn’t ignore the ground or such an obvious self defense aid just because the ground, dirt and grass that I discussed earlier was covered.

4) Aerosol Spray. This could be anything from cologne or perfume, to hair spray, and even insect repellent. In fact, one of the suggestions that I give students as a substitute for pepper spray is bug spray – specifically the type designed to spray wasp and hornet nests.

Using chemical irritants always creates a longer window of opportunity, but it also requires a greater awareness on your part as to both the wind direction, and the direction the nozzle is pointing. The last thing you need while trying to protect yourself from a crazed attacker – is to shoot yourself in the eyes with your own spray!

5) Your own hand. In our attempt to master the techniques, tactics, and strategies of self defense, we can overlook the simplest of things. Instead of merely punching or grabbing with your hands, you can use them at varying points in a self defense situation to cover your assailant’s eyes while you execute another damaging technique. The sudden blindness will draw his attention to your hand and allow you to effectively do whatever you want in that moment.

Contrary to popular belief, the idea of metsubishi, “sight-removing,” is not limited to the mixture with the same name. In fact, the physical powder is itself, just a reflection of the greater concept. Just as there are many ways to effect someone’s ability to see, so too, there are many objects and methods for making it happen.

The Ninja’s magic doesn’t lie in his weapons and “tricks.” The critical element in the Ninja’s art that makes it perfectly suited for modern self-defense is in it’s ability to allow you to adapt it to the time and location where you find yourself.

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Principles of Closet Organization




Everyone has different closet needs. You may wish that you had more storage while someone else needs room for their extensive shoe collection. Designing a closet is a very personal thing. However, there are some basic principles that we can all follow to get the most out of organizing our closets. Ask yourself a few questions and consider all of the possibilities before you begin. You could be on your way to the organized closet of your dreams.

The first step is to ask yourself what is most important. What bothers you about your closet now? Make a note of the things that you would like to change and ideas for how you might change them.

Next, take a good look at what you own. Everyone’s wardrobe is different. You may have a lot of dresses and long coats that need a high bar to hang from, or you could have a lot of t-shirts that can hang in a shorter section. Think about how most closets have one high bar. Do you really need a bar that high? Is there wasted space below it? Would you be better off with one high bar for longer clothing and multiple short bars to fit around shelving and drawers?

Inventory what you have and decide what types of spaces would work best for your hanging clothes. Look into specialty hangers that might change your mind about the hanging space that you need. Space saving hangers or cascading hangers can save space. Comforter or quilt hangers can free up storage space up top for your out of season clothing.

Decide how much you are going to allow yourself to own. Take your shoes for example. Most people, especially adults, keep their shoes for many years after they don’t wear them anymore. Get rid of excess stuff. Shoes, old suitcases, old suits, shirts and pants that just don’t fit anymore, can all go. Once you clear out the clutter, you can better assess what you need to make room for.

Don’t neglect the floor or the ceiling. Most people leave too much empty space up high that could easily be used for long-term storage. The floor is great for storing containers or your laundry basket. Find little corners for shelves. Hang hooks wherever you can. Use the back of the door for hats or shoes. Try to make a space for everything.

When you’re done, choose the right clothes hangers for your needs. Your hangers can make your closet space look great while protecting your clothing. Cedar hangers absorb moisture and odors, while metal hangers save space. Choose the hanger that works best for you and your closet will be beautiful and efficient.

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