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Vaccine mandate for 18,000 Boston workers rolls out Monday

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Vaccine mandate for 18,000 Boston workers rolls out Monday

Roughly 18,000 city workers will have to submit proof of full vaccination against coronavirus or start weekly testing starting Monday, according to a new city policy.

“Our purpose is to protect our employees and the public, and our work is rooted in public health guidance and based on data and science,” Acting Boston Mayor Kim Janey said in a statement.

The vaccine mandate will be rolled out in three phases with employees who serve “high priority residents” including public school students, and work in city services like day care, the library and the Council on Aging must comply starting Monday.

Public-facing on-site city contractors and volunteers including public safety, parks and parking must comply by Oct. 4.

All other city employees, onsite contractors and volunteers must be in compliance by Oct. 18.

Any employee who cannot verify they are fully vaccinated will be required to submit proof of a negative COVID-19 test result every seven days.

The city has been ramping up coronavirus measures since last month after spread of the more infectious and more deadly delta variant became evident in Boston.

The city reimposed an indoor mask mandate for all public buildings on Aug. 27 — a major step in a city where coronavirus cases had been on the decline.

Officials from the teachers union — who agreed to the vaccine mandate for workers earlier this month — said the Boston model could serve a blueprint for other communities grappling with Gov. Charlie Baker’s reluctance to impose a statewide vaccine mandate.

The Republican governor last month announced 42,000 state workers would be required to vax up by Oct. 17 or face discipline that could involve “termination.” But he has repeatedly sidestepped a more sweeping mandate that would include teachers and workers for individual cities and towns despite a direct appeal earlier this month from President Biden.

The mandate for state workers is stricter because it does not provide a blanket secondary option for weekly testing for workers who simply choose to remain unvaccinated.

Baker has said several times that he supports vaccine mandates at the city level. In an Aug. 19 executive order, the governor indicated he “encourages” municipalities to impose mandates of their own.

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The Chicago Bears will interview Matt Eberflus for their coaching vacancy. Here’s what to know about the Indianapolis Colts defensive coordinator.

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The Chicago Bears will interview Matt Eberflus for their coaching vacancy. Here’s what to know about the Indianapolis Colts defensive coordinator.

The Chicago Bears have reached out to at least 13 general manager and 10 coaching candidates for interviews. As they go through the process, we’re looking at each of the prospects.

Matt Eberflus will interview for the head coaching position Monday, according to NFL Network.

Matt Eberflus

Age: 51

Title: Indianapolis Colts defensive coordinator

Experience

Eberflus has been a Colts coordinator for four seasons. Before that, he spent six seasons coaching linebackers for the Dallas Cowboys after a two-year stint in the same role with the Cleveland Browns. Eberflus also had 17 years of college coaching experience on his resume at Toledo (1992-2000) and Missouri (2001-08).

You should know

Eberflus finished third in 2018 in the NFL’s Assistant Coach of the Year voting. Bears defensive coordinator Vic Fangio won the honor that season with Baltimore Ravens defensive coordinator Wink Martindale finishing as the runner-up. This season, Eberflus oversaw a Colts defense that led the AFC in takeaways (33) while finishing in the top 10 in the league in points allowed (21.5 ppg). The Colts had three defenders named to the initial Pro Bowl rosters last month — defensive lineman DeForest Buckner, linebacker Darius Leonard and cornerback Kenny Moore II.

The buzz

Players laud Eberflus for his communication skills and leadership style. He is known as a detail-oriented coach with a knack for connecting with players and fellow coaches. Eberflus has earned a reputation for being able to blend his strategic insight with the personnel he has to work with, loading his defense with only as much as players can handle.

What’s been said

”I would fully endorse and support anyone who ever called and asked me about ‘Flus as a man, as a leader and as a coach. He is a worthy candidate. Obviously I don’t want to lose him. But I’m happy for him and support him.” — Colts coach Frank Reich, when Eberflus became a head coaching candidate last year

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Tinx and the Age of the Authentic Influencer

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Tinx and the Age of the Authentic Influencer

This story was initially published in The Creators — a newsletter about the people powering the creator economy. Get it sent to your inbox every Saturday here.

I recently spoke with 31-year-old TikToker Christina Najjar (@tinx, 1.5M TikTok) who dishes out everything from dating advice (women apparently date like venture capitalists while men date like stockbrokers) to “rich mom” starter packs to random thoughts on Rihanna and her favorite foods. Tinx, who has built a brand around her lifestyle and tidbits of wisdom, talks money and power with us and explains how influencers don’t just “sit around playing on our phones all day.”

This interview has been edited for content and clarity.

No More Bad Marketing

Historically influencers have been willing to promote just about anything. Kim Kardashian notoriously appeared in a 2011 Super Bowl ad for Skechers Shape-Ups, chunky exercise sneakers that were supposed to help you lose weight, as well as tone your butt and abs. Skechers ended up having to pay $40 million to the Federal Trade Commission to settle a suit for deceiving customers. More recently, in November, Pennsylvania Attorney General Josh Shapiro sued influencer Dana Chanel for allegedly deceiving consumers by posting about her own companies that ripped them off.   

Tinx says that’s changing. 

“Audiences are extremely smart now,” she says. “So they’re not going to accept just random partnerships that don’t make sense. They can spot the BS, so to speak, from a mile away.”

Tinx, for example, loves Chipotle. She started talking about how much she enjoyed the Mexican food chain on social media organically and the brand took notice, landing her a partnership where she even had a “Tinx Bowl” featured on the Chipotle app for 45 days.  

“All of the content felt so fresh and original and it was just in my mind a perfect case study for how influencer marketing should go,” she says.   

Tinx chooses not to participate in affiliate marketing, where brands pay influencers to promote their products and get paid a percentage of the sales they bring in. Instead, she says she works with brands “in a more long term, strategic way.” 

“When I first started out, I was coming at this career from an interesting vantage point because I’d worked at multiple jobs including in corporate America in my 20s and I told my manager I think that the age of the influencer who will just promote anything for a quick buck is over,” she says. 

How Tinx Got on TikTok

Tinx always wanted to make content, but she didn’t get her start on social media. Her parents, both from the Midwest, raised her and her brother in London where she attended an all-girls school, was exposed to theatre, and gained a “global perspective.” After studying English at Stanford University, Tinx worked in Gap’s retail management program and went to graduate school at Parsons for fashion journalism. She spent her 20s writing lifestyle stories as a freelancer until she started making TikToks during the pandemic. 

“It was all to do with the power of storytelling and the power of connecting with an audience through creativity,” she says of her transition from journalist to an influencer. “I started making digital content during the pandemic like so many of us in May of 2020 and, immediately, I knew it was gonna be my life’s passion.”

Now, Tinx prides herself on her mostly-female fanbase, to whom she dispenses “big sister” advice. Early on, Tinx says she got caught up with views and likes, but she’s learned that audiences care about authenticity, especially during the pandemic.  

“The things that the audience values in content creators and influencers have changed,” she says. “It used to be, ‘Oh, do they have washboard abs and are they perfect, on a trip to Bora Bora with their perfect boyfriend?’ Now it’s like: Are they authentic, are they real, what value can they add?” 

Taking Influencers Seriously

The most successful influencers are flooded with comments from haters who tell them to “get a real job.” When TikTok mogul Addison Rae’s account got “permanently banned” in October, she Tweeted a screenshot of the notice from the app with the caption “Well time to get a job.” Her account was reinstated hours later. The 21-year-old made an estimated $8.5 million on TikTok in 2021, released a single that has over 28 million streams on Spotify, and co-starred in the Netflix movie “He’s All That,” a play on the 1999 film “She’s All That.” It’s safe to say Addison Rae has more jobs than most of us.  

One of Tinx’s good friends is Emily Mariko, a 29-year-old influencer who recently went viral for posting videos of her making salmon bowls, which might seem frivolous, but people apparently want to see them. 

“It’s not just that she’s filming herself cooking,” Tinx says. “It’s the editing, it’s the filming, it’s the whole concept. When people think that content creators, it’s just so easy for them to make the content, that means they’re doing their job right because it looks effortless but it’s a ton of work.”  

While skeptics might not understand the power of influencers, Tinx knows they are here to stay: “Creators are the mouthpiece from brand to audience, they understand what’s interesting about a brand or product to an audience, sometimes better than the brand can know themselves.”

Do you have questions about the creator economy? Have you quit your job to focus on being a creator? Have you quit your job for a different reason?  Please email me at creators@observermedia.com.

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Massive, wind-driven blaze levels buildings on Salisbury Beach

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Massive, wind-driven blaze levels buildings on Salisbury Beach

SALISBURY — Massive flames engulfed a motel and at least two other buildings early Monday on Salisbury Beach, destroying the structures along the popular summer beachfront.

The fire at Michael’s Oceanfront Motel in Salisbury was called in just before 2 a.m., news outlets reported. The fire spread to at least two other buildings described as residential.

Firefighters eventually struck 9 alarms on the massive blaze, calling in cres from Hampton, New Hampshire, and Ipswich, Mass,, among others, to pitch in.

Videos and photos from the scene showed large flames burning multiple structures in the beach town on the tightly packed beachfront.

It was unclear whether anyone was hurt. Salisbury Police said on Twitter that the city’s Emergency Management and the American Red Cross had set up a community room at the police department for people displaced by the fire.

The Red Cross of Massachusetts said it was already assisting at least 2 people displaced by the fire.

John McGuirk told WCVB-TV he woke up to an officer banging on his door telling him to get out.

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