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When Does a Corporate Video Add Value?

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A professionally made corporate video production can greatly enhance your company profile and can be used in a variety of applications. Listed below are a number of the most common uses for corporate video.

Promotional Video Production

A promotional video is a dynamic, fast moving commercial, often with a musical accompaniment, and can be used to promote any of the services or products that your company has to offer.

Promotional videos are used for a variety of purposes. They can be used to engage the audience at the introduction to a multimedia sales presentation, conference, or training seminar and are also very often used running on a loop on exhibition stands and in company reception areas. These promotional videos can also be incorporated into CD ROMs and DVDs as an introductory piece.

Promotional videos can be highly effective and powerful at communicating your company’s strengths in a dynamic and exciting way. The same video promo can also be used for a variety of applications, thus reducing filming expenses.

Executive Broadcast Video Production

One of the biggest problems facing directors of large multi-national companies or plc’s is attempting to communicate on a personal level with their immense and geographically diverse audiences. Executive broadcast corporate videos enable the senior member, or members, of a company to dedicate a couple of hours of their time to being interviewed, and tackling any major questions or issues which may have come to light. By using a corporate video, they save themselves the huge cost, and time, of travelling from place to place attending conferences in order to achieve the same result.

An Executive Broadcast can be used for a multitude of corporate and training video applications, from welcoming new employees to a company, to communicating new management strategies or simply sharing your vision of the companies’ future with your staff. Corporate video production can provide the ideal means of explaining your businesses core values to the customers, and can even be the perfect medium for communicating price sensitive announcements to city institutions and the press etc. There are many other uses for executive broadcasts and video production companies will work with your business to create tailor made executive broadcasts to suit your company.

Customer Testimonial Video Production

Customer testimonial videos are recorded interviews where a customer is asked to give their feelings on a product or on a company’s service. Customer testimonial video production is becoming increasingly essential in the current business climate. Customers often like to hear the opinions of their fellow consumers, and customer testimonial corporate videos can be the ideal way to communicate this information.

Customer testimonial corporate video can be in the form of short clips of customers describing their reaction to a product or company, or maybe longer interviews of customers dealing with specific or more in depth viewpoints.

Customer testimonial video production can be used for a variety of purposes, from forming part of a video promotion, as an endorsement on exhibition stands, as part of a general sales presentation, or even to be used on an e-business card, and then given out at events, exhibitions, meetings etc. Customer testimonial videos can even be useful when assessing one’s own business, as they can be used to create video case studies of customers, and thereby assess the product from the customer’s side.

Conference and exhibition Video Production

Conference and exhibition video production can take the form of entire programmes of their own, or just as short clips to be incorporated into another, longer corporate videos that report on conferences or exhibitions that companies have held.

When a company has a large event, or exhibition, it is not always possible for all the people who need to attend to be there, but with so many issues being discussed and products being demonstrated, with conference and exhibition videos, these events can reach a much broader audience. The relaxed environment at these type of events, enable a much more laid back attitude to come across from the people being interviewed, and it is easier to get an honest opinion, something which can never be undervalued in any business.

Once filmed, conference and exhibition videos can either be put onto DVD for video presentations, or distributed on CD-ROM, through the internet or via your company’s intranet.

Once an event has been filmed, it can be put to a variety of applications, from the obvious use of providing a record of the event for all who were unable to attend, to taking simple sound bites of interviews for incorporation into sales and marketing presentations. Conference and exhibition corporate videos also provide a great opportunity to capture presentations from guest speakers that the people who couldn’t make it to the event would miss out on. A good corporate video production will reflect the atmosphere at the event, and can be an excellent way to encourage staff and/or customers to come to these events in the future.

Video Production for Tourism

The medium of video is unequalled in promoting the full tourist experience to potential visitors, with video production being an ideal way of marketing the amenities, attractions, and individuality of a city or tourist destination on an individual, local or even international level.

In the form of a CD ROM or DVD, the potential scope for video production for tourism is immense. A video will allow viewers to interactively explore a given destination, take a virtual tour around a hotel or enjoy a guided trip around a city with a well known presenter.

Most reputable video production companies will offer to create a tourism video, DVD or CD ROM as part of a larger marketing package, creating eye-catching packaging and inserts to complement the promotional programme.

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How Do You Produce Original Articles?

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By now, you understand the importance of originality in article writing. As a student, you’ve probably been informed of the consequences of plagiarism and how it is wrong to copy off of others without giving credit to the original author. But original article writing is different where you should refrain from using material already present in another article. This is so that your viewpoints can come across as authentic and so that you can establish credibility as an author. But how can you develop original viewpoints and information?

#1: Look For Inspirations, Both From Your Personal Life And Professional Life

Often the best viewpoints are those that are inspired by your own life experiences, whether they be personal or professional. To give a good example, I wrote an article about how heart and soul are important in a business’s success. My inspiration for that article came from helping my sister put together candy lei’s for my nephew’s birthday party. As I was putting the lei’s together, I felt a fullness inside my soul. That became my inspiration for writing about why success is more than just about sales and production.

Inspirations come from many places. You might look at a current article and want to expand on a certain point that someone touched on earlier. Something may happen to you that gives you something to write about. Sometimes, it may just come to you in the middle of the night. What is important is that you find that inspiration because it will help you produce original articles.

#2: Even If You Use An Already Taken Viewpoint, Your Explanation Of It Can Be Original

Often times, it’s not the viewpoints, but the explanation itself that may be of intrigue to the reader. For example, if you are writing about different aspects of search engine optimization, and you are writing about not buying backlinks, you could do more than offer a simple explanation of why this practice doesn’t work. You could tell a story about someone you know who was caught doing this or take some time and talk about what has happened to those who were caught. Even if it well accepted among the SEO community that purchasing backlinks is bad practice, readers would be intrigued to hear your story since it is your personal story about someone who did this practice and/or was caught for it.

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How Do You Leverage Customer Service?

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Excellent customer service is a fundamental aspect of the daily operations of any company that wants to grow. Today, dissatisfied customers can use social media to vent their frustrations about a poor customer service experience.

A satisfied client will return and they’ll refer your business to family, friends and strangers alike. So it’s the duty of customer support agents to offer a positive customer experience.

An effective customer service system provides multiple channels for consumers to contact your business and get their needs met. Understanding your client base will help you know which of the following customer service channels you can leverage to create customer loyalty and grow your business.

1. Self-Service Knowledge Base

Some clients are comfortable getting their queries answered by searching through a self-service knowledge base. These clients want to have easy access to information and a quick answer to their questions. Having a well-organized knowledge base with rich descriptions, images, videos, and instructions makes sure they get their answers immediately. This channel is good for your company because it doesn’t need a lot of investment.

A knowledge base helps customers to access general information, but it may lack information that addresses unique situations. Keep information up to date as the business policies and procedures evolve. Regardless of these concerns, a well-conceived knowledge base makes sure your customer support staff have time to address customer concerns which the knowledge base can’t handle.

2. Social Media Support

Today, most businesses have a social media presence. And customers nowadays use a business’s social media account to get the product- and service-related information, to ask questions, and to complain. These accounts need a committed social media manager to address your customer’s concerns.

Customers use social media to complain about poor experiences they’ve had with a product or service. But you can turn this into a positive for both your business and your customers by addressing their issues with diplomacy and honesty. This will help them see you care about them and you’re willing to resolve their issues.

3. Live Chat Support

Live chat is the best choice for customers who want to speak to a person to resolve their issues; this is good for those clients who don’t want to use email. Based on your live chat hours of operation, a client can get immediate support even while they’re in the middle of making a purchase.

Research shows that 73% of clients who use live chat are “satisfied” or “very satisfied” with the experience. So this is an effective way to increase your sales.

For this system to work well, your live chat agents must have excellent communication skills and they should be able to handle multiple inquiries during peak periods. Also, you must provide your customers with an alternative channel when live chat isn’t available.

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How Do You Know If You’re Doing The RIGHT Thing?

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Each of us, at some – point, wonders, if/ what, we are doing, and seek, is, actually, the RIGHT thing! This, usually, requires, a willingness, to give oneself, a check – up, from the neck – up, and examine, our motives/ motivations, and reasoning/ rationale, in an objective, introspective manner, and a truly, open – mind! Most people want to believe, they are doing so, but, it is normal, to, at – times, question our motives, and actions/ behavior! If/ when, we feel, confident, in our perspectives, etc. we become, more comfortable, and ready, willing, and able, to expand those, self – imposed, limitations, of our personal comfort zone! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, what this means and represents, and why it matters!

1. Truthful; timely; time – tested: It never pays, or benefits you, to lie, to yourself! We benefit, when/ if, we proceed, in a truthful, realistic way, and are willing to recognize, both, our personal strengths, and weaknesses! One must learn to use areas of strength, while being ready, and willing, to address, every area of weakness, and/ or, potential weaknesses! Procrastination, is, almost, always, our enemy, so it is important to proceed, using, well – considered, timely actions, etc! The best scenario is, when, this approach, aligns, with taking advantage of time – tested, knowledge, experience, and expertise, to be, both, ready, and able, to gain the necessary degree of wisdom and judgment!

2. Humane; head/ heart; healing; honest: We benefit, when we are honest, with ourselves! We must, consistently, pursue, humane treatment, of ourselves, as we would consider, the way, we should treat others! It takes using the finest aspects of, both, our emotional, and logical components, to proceed, in a head/ heart balance! When, our priority, is, to maximize, our personal healing, and health, we benefit, significantly!

3. Integrity; insights; implications; ideas; imagination; innovate: Try, not to, lie – to – yourself, and maintain absolute integrity, even, when, another path, may be simpler! The insights, you gain, have significant implications, in, how, you proceed! It takes quality, relevant ideas, combined with a meaningful, well – considered, imagination, to make us feel, confident, when we innovate, as needed!

4. Needs; nerve: Know your needs, goals, perceptions, priorities, and personal reasons/ rationale, and, then, have the nerve, to take the actions, which provide you, with the finest options, and opportunities!

5. Good/ great; generate goodwill; growth: The better, you develop, your personal growth, and seek better – than good (but, demand, great/ excellence), the more, you will feel, good, about your decision – making abilities, and talents, and proceed, with finer, personal, goodwill!

If, you know, and feel comfortable, you will do the RIGHT thing, your life, will, generally, be less stressful, etc! Are you up to the tasks?

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