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Interactive Website Content – A Total Makeover (or Just Some Makeup) For Your Webpage

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CONTENT, CONTENT, CONTENT – Website Real Estate Needs Unique, High-Quality Content

This article is for anyone who uses the web – I assume that includes you since you are reading this.

Webmasters, website builders, and website owners will learn why the type of content is becoming more important and how to find content that is more than just text.

Website users will learn what types of content are available. You can use this knowledge to evaluate sites and waste less time deciding if a site has what you need. You can also add or recommend some new interactive content tools to your personal, company, or favorite websites.

An Introduction to Content: What exactly IS content?

The short answer to that is – it’s EVERYTHING you see on the web! Each web page IS content that is, itself, made up of different types of content. All content is not written and it’s not created equal. Much content certainly is the written word, but content is taking on many forms on the web these days.

Web 2.0 sites like Squidoo, MySpace, Flickr, YouTube, Digg, and Bloglines (to name just a very few) allow users to create, submit and manage their own content. Look at these exciting sites and ask yourself, “What different kinds of content is on here?” You should quickly notice images, photos, video, music, and text to capture and hold your attention. A little deeper look and you’ll probably find articles, ebooks, or RSS feeds.

Have you noticed more and more sites beginning to bring you interactive content? Users don’t necessarily create their own interactive content, rather they use interactive tools on these websites to educate themselves, prequalify themselves, answer their obvious questions, or just have fun. Examples of these interactive tools are online games, online calculators, blogs, maps, journals, voting, and comment boxes. Interactive content is best when it’s colorful, easy to use and engaging while still managing to be useful, helpful and informative.

Website visitors LOVE exciting and high quality content. That’s pretty obvious from the success of some of the sites listed above. What makes high quality content? Users have to have a reason to really like it. That may be because the message it portrays is ease of use, better quality, more relevant, more complete, more fun, more unique – more SOMETHING.

The SEO Dilemma: What is going on with the search engines?

Every website is trying to provide information to people – for different reasons to be sure. Observant website owners know that people want quality information from their sites – not just optimized, keyword laden verbage – and they give it to them.

For many of us, the buzzword SEO (Search Engine Optimization) conjures up this frenzied image of millions of websites competing for page rank and keyword position, which ultimately leads to web traffic and income of some kind. There are books, articles, and companies dedicated to helping you make your site “search engine friendly”. Everyone seems to have advice for how to succeed in this race. Too much focus, however, on high rankings and search position has created huge numbers of unfriendly sites, making it tedious and painfully time-consuming to find even 1 or 2 truly useful sites. Even the most targeted search usually turns up tens of thousands of results. Do these search engine companies really think that’s what we want?

How many searches have you done where the top results are unmaintained sites as evidenced by many broken links, nonworking contact forms and such? Search results are often flooded with misleading descriptions that go nowhere but an ad page or directory listing. (I don’t have anything against directories, just the misleading ads/descriptions that keep taking me there. If it’s a directory TELL me it’s a directory.) Or, worse still, the link takes me to a page full of unorganized links where it’s all but impossible to find anything.

So, how have these dead or ineffective sites floated to the top of the search engine results? A good questions to be sure and I certainly don’t know the answer. They have apparently figured out the SEO formula, but I hate to play that game because I know I’m providing my visitors with quality information. But what good is my high quality site if no one can find it? I believe these search engines want to display the highest quality and most relevant sites, but until they figure out how to evaluate them more effectively, we all have to compromise our standards to please them. A dilemma to be sure!

The Future of Content: What will your site need to stay competitive?

It’s obvious the search engines like Google, Yahoo, and MSN are working to solve this dilemma, but there’s still a ways to go. In the meantime, content will continue to evolve, with new types of content introduced every day. Some of the most popular sites on the web are adding interactive content to get and keep people’s attention.

To remain competitive every site will likely be required to do something unique – offer something different, make it look better, make it better organized, make it more fun – something. If you’re not creating or overhauling your site into a totally web 2.0 site, I believe interactive content is a great way to start. Interactive content is easy to add to your site and can give your visitors the tools they need to prequalify themselves, answer their obvious questions, understand what to expect when they use your service and more.

In the future, it will be even more important that your website be able to quickly establish you or your company as an authority in your field. Interactive tools let people experience your authority through site and touch, not just reading your PhD-sounding articles.

In Conclusion

Hopefully, you are now more aware of the actual types of content you’ve been using and you’ll continue to develop a sense of how these different types of content can be used for different purposes. We’ve discussed the dilemma the search engines have caused site builders. Hopefully in the near future, we can build sites that meet the needs of our visitors and know that if we provide a quality site the search engines will reward us.

For now, we all have to play the search engine game, but let’s give our visitors a reason to stay and return by giving them good quality content. Provide this type of content and your visitors will return again and again, if only to use your useful, interactive tools. In the meantime, your brand and service is being seen over and over (and proudly shared). They’ll be back when they’re ready for your product or service.

It can be hard to decide the best kind of content for your site, but be assured there’s high quality, interactive content out there for everyone who’s looking. Start exploring and good luck!

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Beauty

Susan Lucci’s Microdermabrasion Secrets Revealed

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In the popular TV soap All My Children, Susan Lucci plays Erica Kane, a sultry character who represents everything that is beautiful and desirable in a woman. She joined the cast in the 70s and now, more than 30 years later, Susan Lucci still has that same youthfulness and glow about her.

So what’s her secret? She says it’s all about excellent skin care. The signs of aging such as wrinkles, age spots, and crow’s feet begin to manifest themselves when you reach the age of 30. But if you take good care of your skin, you will be able to retain the radiance and glow that you had when you were in your 20s.

As a dedicated advocate of beauty and health, the actress has created her own method of maintaining good skin, which she calls the Susan Lucci Microdermabrasion System. This beauty routine is very effective in keeping your skin healthy and young-looking, as you can see from Lucci herself.

The Susan Lucci Microdermabrasion System is highly dependent on exfoliation as a means to keep your skin young and healthy. You must exfoliate your skin regularly to get rid of the dirt, excess oil, and dead skin cells that build up on your face.

Simply washing your face with soap and water won’t cut it anymore. The exfoliation process as used in the Susan Lucci Microdermabrasion System is essential if you want to maintain a clean and clear complexion.

If you have pimples or any other kind of acne, the Susan Lucci Microdermabrasion System is also helpful in treating your skin. Because of the efficient oil-removing capabilities of the Susan Lucci Microdermabrasion System, your acne problem will be solved in no time at all.

There are four products included in the Susan Lucci Microdermabrasion System. The first is the Cleansing Facial Wash, which you will use to prepare your skin before the treatment.

Then you will apply the Youthful Essence Vitamin-Enriched Resurfacing Cream onto your face using a special applicator which is included in the package. Use your fingers to rub the cream gently onto your skin with small circular movements. Do this for about 3 minutes, then apply the Facial Mist and Toner.

Finally, dab on the Daily Protection Moisturizer to keep your skin fresh and glowing the whole day.

The Susan Lucci Microdermabrasion System [http://www.microdermabrasionhelp.com/Microdermabrasion_Elevated_Acne_Scars/] is ideal for use once a week for people with dry skin. If your skin is more of the oily type, you may use the Susan Lucci Microdermabrasion System twice a week.

With the Susan Lucci Microdermabrasion System, you will soon be able to have radiant skin just like the star herself.

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Beauty

The Top 4 Ways to Get Whiter, Brighter Teeth

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You have to admit it, getting whiter teeth is very important to have a good impression to other people. Having bright, white teeth will sure help you land your dream job and it would make the people around you seem nicer towards you. Here are the top four ways to achieve brighter and whiter teeth.

1. Bleaching – do not worry, the bleach that is used in this procedure is not like those that are used to whiten clothes. This bleach is dental bleach that is used to whiten you teeth. This procedure is done in dental office and is very quick to perform especially if the dentist is an expert. It can be finished in less than an hour. But the downside of this operation is that it is very expensive. But in spite of the fact that it is expensive, many people are choosing this procedure because it saves them time and effort to whiten their teeth.

2. Whitening Gels – teeth whitening gels are commonly used with trays that help the whitening agent to seep into the teeth. There are two types of teeth whitening gels and trays. You can buy over the counter gels and trays, and you can go to your dentist and purchase custom made trays and gels. It is important to know the difference between these gels and trays. Gels and trays from your dentist are more preferred in getting whiter teeth. It does its job faster compared to over the counter gels because it has stronger whitening agent. Trays that come from dentist are custom made to fit your teeth, compared to over the counter trays which is generic in size and can cause irritation of the gums.

3. Strips – whitening strips are becoming a popular way to get those white teeth. It is affordable, easy to use, and is effective. Although it takes more time for the whitening strips to do its job, it delivers the same results. There are many kinds of teeth whitening strips that are available today, and they have different bleaching agent strengths. Stronger bleaching agents whitens your teeth faster the weaker ones. You can ask your dentist to know the best bleaching agent strength for you.

4. Toothpastes – there are many types of toothpaste that promises to make your teeth whiter and stronger. These are different than regular toothpaste that is available today. These toothpastes are specifically designed to whiten your teeth. It usually contains chemicals, abrasives and other agents that remove stains on the surface of the teeth. Everyday use is sometimes needed to achieve desired results.

In conclusion, getting whiter teeth today is easier compared to 20 years ago. There are many different types of teeth whitening products today that are both effective and safe to use. It is advisable to consult your dentist before buying and using any teeth whitening products. They know the best products and can help you in choosing the products that best suits you. Just remember that is good to be always on the safe side especially when it comes to your health.

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Beauty

Conair vs BaByliss Hair Dryer – Which Is The Best Ionic Tourmaline Hair Dryer?

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Both companies make affordable ionic tourmaline hair dryers but the Conair Infiniti is a lot cheaper than the BaByliss PRO TT (Carrera 2) Tourmaline 3000. So, does this make Conair the better buy, or does the BaByliss cost more because it delivers more? Here’s what you get and don’t get with both dryers.

If you looking to replace your old blow dryer then be sure to but one than is ionic and features both ceramic and tourmaline components. Basically, traditional dryers produce lots of positive ions that are extremely bad for your hair, whereas ionic dryers produce negative ions that help seal the cuticle and lock in moisture in the hair shaft. Negative ions also break down water droplets into much smaller droplets that evaporate quickly and can even be absorbed into your hair, meaning you get quicker drying times with less damaged hair that looks shinier and feels healthier.

Ceramic is used for the heating element as it produces even heat distribution and is also self regulating so the heat stays at the desired temperature. Ceramic also produces infrared heat that dries hair from the inside out thereby helping to reduce heat damage.

Tourmaline is a precious stone that naturally emits lots of negative ions. When incorporated into the dryers components you get the maximum possible amount of negative ions.

The Conair hair dryer (Infiniti Professional Tourmaline Ionic Styler) retails at nearly half the cost of the BaByliss and is very value for the money. Despite being cheaper than most other brands, you get a professional 1875 watt motor which compares favorably to the 1900 watt motor that comes with the BaByliss. Apart from price it outscores its competitor in as much as you not only get a concentrator but also a tourmaline ceramic diffuser – the BaByliss Carrera 2 does not come with a diffuser.

However the BaByliss hair dryer does come with more heat/speed settings – 3 heat and 3 speed compared to 3 heat and 2 speed settings of the Conair (both come with a cool shot button).

Cord length can be an important consideration and again the BaByliss outscores its competitor as it comes with a generous 9′ cord compared to only 7′.

Another very important point to consider when buying a blow dryer is how much it weighs. Using one can become very tiring so it’s important to find a lightweight model. The Conair Infiniti weighs a hefty 3.45 lbs but the BaByliss only weighs 1.26 lbs. Again, this makes the Carrera a clear winner.

If how an appliance looks is important to you, rest assured that both are very stylish and sleek in appearance and won’t disgrace your vanity unit.

In conclusion, the Conair hair dryer is a great buy if you’re on a budget and don’t require a third speed setting and don’t mind it being a little on the heavy side. However, there’s no doubting that the BaByliss hair dryer nudges its competitor into second place and it’s really worth spending that bit extra.

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