- Glenfiddich created an exclusive society of whiskey collectors.
- Glenfiddich has collaborated with NFT marketplace BlockBar.
After partnering with BlockBar, whiskey lovers can now sell their purchases or swap bitcoin for the real bottle. Unlike other cryptocurrencies, an NFT digitizes a work of art or music and converts it into a non-fungible token kept on a blockchain.
Furthermore, it can’t be duplicated and unique to the owner. Glenfiddich will release 15 limited edition NFTs. Moreover, each one, a genuine bottle of the distillery’s 43-year-old Armagnac-aged Single Malt Scotch Whisky from 1973.
Crypto prices have gone up as more institutional investors and big corporations like Tesla and MasterCard regard digital currencies as legitimate financial assets. Furthermore, Non-fungible tokens (NFTs) are gaining popularity. It May be used as certificates of provenance and digital artworks.
Glenfiddich has collaborated with NFT marketplace BlockBar to create a series of 15 limited edition liquor NFTs. Each of the bottles, distilled in 1973 and bottled in 2019 by the whiskey giant.
Elite Club of Exclusive Members
Glenfiddich created an exclusive society of whiskey collectors, according to William Grant & Sons Chief Commercial Officer Doug Bagley.
“BlockBar brings a heightened level of authenticity to our brand via its proprietary NFT platform and creates an elite club of distinguished collectors with whom we’re excited to build long-term relationships.”
Furthermore, innovating the NFT platform BlockBar allows Glenfiddich to digitize and sell unique goods as NFTs directly to customers for personal consumption, collecting, or investment. Moreover, the NFT serves as a digital receipt. That confirms the buyer’s ownership and the product’s validity.
Also, the buyer or investor may sell or transfer the NFT via BlockBar at any moment or redeem it for real currency. BlockBar is also in charge of storing and delivering the goods to the customer.