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Social Media Marketing Tips & Tricks for 2018

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As we enter into a new chapter on a new calendar year, it’s time to start thinking about effective social media marketing strategies for your small business. In order or you to stay ahead of the competition it’s imperative for you to adjust your marketing strategy to take advantage of prevailing trends and the ever evolving market for various business industries. The small business platform has changed a lot within the last few years and staying up to date with those changes can be a challenge.

Below are a few social media marketing tips To keep you ahead of the competition in 2018.

  1. Increase Your Visibility – The reason social media marketing is so huge is because so many people spend time there. You can’t increase visibility for your business and online personality with a private page. During the year 2017, I saw a lot of this and it made me scratch my head a bit. I’m not sure why but the drawbacks to this can hurt your brand. If your biggest concern is unwanted spam comments, this can be controlled and eliminated with the block button and by updating your settings. The goal is to accommodate your audience and generate leads. Make sure every piece of your social media strategy serves the goals you set and the people who will see it. Refine your social media presence. It’s vital to the survival of your brand. Increasing your visibility drives traffic and invites engagement.
  2. Focus on Mobile – Most searches and website visits are done via mobile. Unfortunately, most businesses are yet to truly embrace mobile within their marketing strategies. Make it a point to optimize your website content and digital assets for mobile users this year. The efforts will improve your ROI from all digital channels and will drive prospects to your website boosting traffic from search engines in the proceeds. I’m not only talking about design and loading speed, but truly optimizing the user experience for site search, commerce, form entry, navigation and general mobile usability.
  3. Make Engagement a Priority – You need to be social on social media. It’s not a soap box for you to stop by to stand on to make an announcement once in a while. It was built so that individuals around the world could connect with one another. The size of your “followers” on social media doesn’t matter if no one is paying attention. Large followings make you feel good but if there is no message for them to follow it’s unlikely your brand will make much impact. What really matters is engagement. Engagement is what earns you shares which generates leads that turns into sales and having loyal customers. You also should make it a point this year to frequently revisit your buyer personas to ensure your message stays fresh and relevant to your audience. This level of interaction is what solidifies your brand.
  4. Content – Planning your calendar and content strategy for this year should be at the top of your to-do list. If you haven’t got started yet, yesterday would be a good time. Paid ads on social media are great. They generate good leads. But, it’s equally important to learn how to create a reliable, predictable and scallable flow of traffic that converts into clients and customers so that business it stays afloat with or without it. This can only be done by producing great content. All it takes is some it takes some effort, trying out a few different tactics and consistency. If you’re willing to invest the time, you can have all the perks of a well-trafficked business and website without spending an astronomical sum on paid ads. As a business owner and content creator, it’s part of your job to deliver compelling info to your customers about your products and services. Great content, compelling headlines, back-links, optimized SEO, sales campaigns and email marketing generated excellent, reliable traffic, and sales long before the social media paid ad game was invented. It still does.
  5. Video Streaming – Video in real-time is becoming more and more popular with consumers. Many social media platform giants are all investing more money into improving their video streaming capabilities and with good reason. It offers new opportunities for content marketing as well as customer engagement. It is a format that has gained serious momentum in the last 12 months and is the future of branding. It’s a great idea to add it to your business marketing strategy this year.

In general, the more specific and strategic you can get with your social media marketing plan, the more effective you’ll be in its implementation. Whether it’s Twitter, Facebook, Pinterest or Instagram, there’s so much you can do in the way of marketing and creating new opportunities for yourself while adding tremendous value to your clients, customers and readers. Don’t make your social media marketing strategy so lofty and broad that it’s unattainable. Balance is key. Always keep your customers and audience in mind. A good business objective will guide your actions, but it will also be a measure by which you determine whether you’re succeeding or failing.

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5 Best Website Design For Food Website

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Contemporary food websites make use of great interface design, beautiful photography, easy interface, brilliant colours, appealing fonts, quality content & some magic ingredients.

1. Alluring Photography

Whenever we surf through a food-related blog or website, eyes lay first on the food. Any good food website is a combination of brilliant photography & amazing photos & good editing skills. Every time you see a food website the images should be delectable, fresh & pretty.

Food photography is an art that you need to master. To make every image perfect your plating needs to be perfect – dishes, cutlery & glasses.

2. Appealing Colors

Colour plays a big role in your website designing process. Colours can make your food look tempting or boring. Choosing the right colour palette makes your website stand-out. One of the tricks of choosing a background colour is to sample colour from your food itself, make it darker or lighter so that they come in the same colour palette and the food looks attractive.

3. Tasty Typography

The typography for your food website should complement your food, without overshadowing it. You can draw inspirations from cookbooks, handwritten recipes, food bloggers etc.

The type of font style used can add a unique flavour to your website design.

4. Delightful Content

The content matters. Once you they have viewed the website, the viewers want some content that adds some additional value to their knowledge or they want to see some interesting content.

Your website content should be light, fun, easy and simple so that you can grab their attention and keep them hooked. Try to make your content funny by keeping funny dishes name or the recipes added to the blog.

5. Delectable Interface

For a food website, a good user interface is a foundation. It should carry out the basic purpose to easily & efficiently browse the website without getting distracted.

Best UI work should have a subtle background & uplift your user experience. The designers should keep in mind to keep the functionality consistent and intuitive. The user has a clear idea on how to carry out his desired actions, it should be highly responsive and it should keep up with the user’s speed and adequately maintained for it to be absolutely tempting – speaking strictly in food terms.

Conclusion: Your website should have a brilliant photography that makes your visitors hungry. If your products are colorful try to incorporate those colors into your website. Better photography and photo-editing skills make the website design better. The play of colors, neat fonts and great photos make an even greater website experience.

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How to Reprogram Your Mind Using Affirmations

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Positive affirmations can be incredibly powerful. They can help us overcome difficulties. They can reduce stress. They can even make you money.

However, it’s not always easy to make them part of your routine. In fact, it’s pretty hard work to bring a positive affirmation into your life and use it effectively.

There are some ‘cheats’ that will help to make the task a lot easier.

  1. Write the affirmations down. This is quite possibly one of the most useful tips I’ve ever seen. Plenty of self-help leaders are huge advocates of writing stuff down. But the impact of doing this, along with a ritual that gets you to do it every day, makes for an explosive combination. Write your affirmations down every day, and you’ll soon see incredible results.
  2. Repeat them at least three times a day. This will keep feeding your mind with positivity and strength.
  3. Always carry out your affirmations somewhere quiet, where you won’t be disturbed. It allows your mind to more receptive and your affirmation to be more effective.
  4. You can’t fake belief, but you certainly can use your body to help you believe. If you are able to, try and state your affirmations with absolute conviction.

Why you are doing this?

If you’ve ever ‘tried’ affirmations before, you’ll know how challenging it is to continue after three days. By that third day, you’re starting to get tired and you may even forget to use an affirmation.

Then you realise, you aren’t clear on the purpose of affirmations. Saying these phrases and sentences is absolutely meaningless and futile if you don’t understand the logic behind affirmations.

Essentially, you are feeding your mind with scenarios that will please you if they become part of your life. And just like a computer hard drive clogged up with files, you’ve got to start filling your mind with positive stuff.

The more you do this the better. And it takes time, but you will find it becomes easier the more time you invest in it.

Using a goal-tracker app, or even just a pen and a pad, will allow you to monitor your use of affirmations. After a week, you’ll go back over your log and see how far you’ve come.

It’s okay to cheat

If you find shortcuts and tricks like those outlined in this article, you should use them.

Using them brings you a feeling of control. You feel you have the ability to change your life.

And that’s worth the effort.

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Are Loaded Longboards Right for Me?

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Although the longboard style of skateboarding has been popular for quite some time Loaded longboards are an enticing possibility for riders who have moved beyond the beginner level, and have started to learn about features that are most advantageous for their type of longboard riding.

Types of Loaded Longboards to Consider

The company is based in California and currently has six skateboard models to choose from. Some of the differences between the models include the overall length, and the size of the wheelbase. The boards are also designed with eye-catching patterns so riders can glide in style.

All of the boards are built for high-performance, but some have features that cater to specific types of riding or environments.

For example, some skateboarders prefer to spend most of their time at nearby skate parks. These areas feature large pavement spaces and hills that are perfect for achieving impressive speeds. Another advantage of skate parks is that they allow people to share tips and get encouragement from other riders. The skateboarding community is generally very close-knit and supportive of each other’s efforts. People who want to ride Loaded longboards at a skate park might prefer the Fattail model. It’s perfect for paved areas and parking garages, and also has a large tail to promote quick turning ability.

Alternatively Loaded longboards that focus on the freestyle discipline have shorter wheelbases for extra responsiveness while performing tricks and staying secure through tight turns.

Purchasing Loaded Longboards

Understandably, the cost of longboards is of great concern to many riders, especially if their income is limited. As with most other types of investments, it’s well worthwhile to consider the personal significance of the purchase, and also consider how the enjoyment of the skateboard continues over time, especially as a rider’s skills develop.

Also, keep in mind that the ultimate cost will depend on which Loaded model riders choose, and whether they wish to make their own customizations to the board after buying it.

To aid in the purchasing process of your own Loaded longboards, start by making a list of certain characteristics that are most important. Then, do research to see which model of longboard offers all or most of those features. Whether you’re looking for a commuter board, or a compact deck, Loaded has a model to suit your needs.

If you need help, consider asking your chosen retailer about the most commonly selected model among other riders who also perform your favourite discipline. Although the board types look similar at first, they’re designed with features that excel for certain needs.

Even though a methodical purchasing process takes more time and effort overall, it will help you get a board that’s more fun to ride, and can bring years of satisfaction.

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