NBA commissioner Adam Silver on Altitude-Comcast dispute: We can’t take “our fans for granted”

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NBA commissioner Adam Silver on Altitude-Comcast dispute: We can’t take “our fans for granted”
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NBA commissioner Adam Silver called it “extremely frustrating” that Nuggets games are still unavailable to a majority of Denver cable television subscribers due to the ongoing Altitude Sports-Comcast impasse.

With the Nuggets days away from tipping off the 2021-22 season, Kroenke Sports & Entertainment remains mired in a dispute with Comcast and, to a lesser degree, DISH Network, that has kept its regional sports network off those providers’ platforms since late August 2019.

Asked by The Denver Post during a virtual news conference Monday what the league was doing to address the issue, Silver was sympathetic but didn’t offer much in the way of short-term solutions. He did, however, provide a cautionary tale about not finding a suitable solution to the dispute.

“It’s a really tough period right now because this industry is going through a transition,” Silver said. “There’s no question about it. We have to be mindful of not taking our fans for granted. At some point, if our product becomes unavailable to them, they’re going to look for alternative ways to entertain themselves.”

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