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4 Tips to Market Your Small Business Locally

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Take Your Seasonal Marketing Strategy to the Next Level

Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales.

It’s approaching fast, and now’s the perfect time to start your seasonal marketing strategy so you can bring shoppers through your doors or to your website.

But first… understand the holidays are going to look very different this year.

I talked about how your customers’ purchasing decisions this fall/winter may look completely foreign from what they did last year a few weeks ago in a previous blog.

Now I’d like to show you how to increase your holiday sales locally, so here are four ways you can enhance your digital and physical presence:

1. Create content with a local twist.

If you’re setting up your store for the holidays, consider festive “Shop local” signage that reminds people to support their community businesses.

Because many consumers will be staying home this year, spending time with a select few family members or setting up socially distant visits with friends and neighbours, it’s important to provide valuable online content, too.

According to Google, 35% of Canadians are finding in-store shopping difficult because of COVID-19. I’m predicting that a lot of people are going to hunker down and do their gift shopping online, rather than venturing out to stores.

So that’s good news if you have an eCommerce store. But people don’t just want to scroll through product page after product page. They want to see articles, videos, reviews and testimonials.

Consider creating articles that focus on local activities and even mention other small businesses (that you don’t compete with!). For example, you could write a blog on five fun things to do in your city this season, linking to a small business that sells holiday goodies or crafts. Then, write a call to action that links back to your own product or service as a great gift idea.

2. Partner with a local charity.

Many small business owners donate time and/or money to causes that align with their values. In addition to being a kind thing to do, partnering with a charity can also make your customers more likely to purchase gifts from you.

You could donate a certain percentage of each purchase or give an item for every item purchased. Setting up a gift-wrapped donation bin at your business allows you to show your customers how many items you’re giving away, or you could post photos and numbers online.

Your customers (and you) will be supporting a worthy cause, and you’ll also be promoting your small business.

3. Spruce up your store or website/social media profiles.

Just like you might decorate your home with garlands and stockings, decking out your store and/or website and social media accounts can create a festive feeling.

Consider using local decor to support other small businesses and reinforce the messaging to shop local.

If you’re doing your decorating online, update your profile imagery and posts with some virtual holiday decor that has a local flavour. Think beyond a snowman and include a snowy local mountain, or a shot of holiday lights at a tourist attraction near you.

Now, when you share your discounts, sales, promos and well-crafted content online, your followers will see something familiar.

The more you can create an ecosystem of content and relevant imagery that works together, the more you’ll increase your brand awareness, engagement, leads and sales.

~~~~~

READ: Your 2020 Holiday Marketing Guide for Business

Wondering how to increase holiday sales? COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year.

Those tried-and-true tactics that worked for us before may not anymore. No matter what type of small business you have, it’s crucial to realize that because the retail landscape has shifted, your holiday marketing plan must too.

Read more on our website

~~~~~

4. Host an in-store or virtual event.

If you can swing an in-store event with proper social distancing protocols in place, it can be a jolly way to get people into your business. You can offer refreshments, entertainment, and private shopping experiences to make your customers feel special.

Now, I predict we’ll see fewer in-store gatherings this year, but that doesn’t mean you can’t make events part of your seasonal marketing strategy.

Think about how you can tie your product or service into the event. What about a virtual wine night with a highlight of your three most popular gifts? Or an interactive kids’ party that shows them how to make presents using your products?

Use your imagination, and utilize a free tool like Facebook Live or a Facebook Group to host your online event. Before the party, you can email your subscribers invitations, share the news on social media and tell people about it on your website.

There’s no doubt the holiday season is going to be different this year. When you’re considering how to increase holiday sales, it’s essential to use epathetic marketing techniques to connect with your audience in an authentic way.

Also, it’s important to reassure people you’re taking the necessary COVID-19 precautions, whether that’s cleaning your store a certain number of times per day or sanitizing shipments before they go out.

By tailoring your seasonal marketing strategy to fit people’s new habits and preferences, you’ll be set up for success-now and throughout 2021.

Do you have any ideas on how to increase holiday sales locally? I’d love to hear about them in the comments.

To your business success,

Susan

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MapleStory Guide – Anego

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Anego (aka Female Boss) is a popular boss in Showa. It spawns in the third map of the Showa mansion, surrounded by its vastly weaker minions. It is a formidable foe, with very high attack power, defence and speed.

So let’s have a look at what Anego’s capable of. Anego has two main attacks plus a rather high touch damage of about 10,000-11,000, a fairly long range gun attack dealing around 5,200 and lastly, a short range slap dealing roughly 18,000. If you’re melee without a ridiculous amount of hp washing, then I know what you’re thinking. Some other things about Anego, it has very high defence and moves extremely quick.

So with such high damage how does anyone kill it? Luckily Anego suffers a “glitch” so to speak, which will be explained in detail below.

HP: 75,000,000

Minimum HP: 19,000 (Melee) Any (Ranged)

Now to talk about that “glitch”, if you attack Anego and run back to the portal, you’ll notice Anego is unable to follow all the way to the left. This is due to a pathing issue in the maps layout, near the edge of the bar stool is an invisible barrier for Anego, which it is unable to pass. Obviously that makes the entire left side a perfect sniping spot! Basically every single ranged class can make use of this and this is also the basis for party kills of Anego. The spot where you’ll want to stand is directly in front of the couch near the portal, if you edge past this you may be hit by Anego’s gun attack, but the slap will miss you by miles.

For melee it’s not so easy, the only viable way to fight Anego as a melee character is to corner it and tank it, burning potions while pounding away. Obviously you need 19,000hp before even considering this.

As a side note, it is possible to berserk Anego as a Dark Knight, but is difficult to do effectively. Lure Anego to the bar stools, and attack while jumping. If timed right you will not be hit by the slaps while still hitting Anego.

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WoW Bot – InnerSpace Guide

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First off, I’d like to explain some terms. Innerspace is an operating system, not a bot. Many people will be peeved if you say that. Openbot is a program/plugin/whatever that runs on innerspace. Openbot is a bot. Get these down and you’ll save the openbot vets some hair.

Innespace is NOT free. And I did’t find a crack yet. Yes you will need to pay for it if you’d like to use it. It will cost you $10 for a 3-month subscription. This is cheaper than glider elite. If you’d like to subscribe to use this bot Lavishsoft.com register an account, and subscribe from there.

Once you have an account subscribed, you can start this guide.

-Setting up Software-

1. Download and install the latest version of Innerspace.

2. Download the latest version of ISXWoW and ISXWarden. Always keep these up to date!

Install ISXWoW by running the installer if you downloaded that, or if you downloaded the zip, extract ISXWoW.dll into the Extentions folder and the other files into your Interface folder.

Install ISXWarden by simply extracting the .dll to the Extensions directory of your Innerspace installation.

3. Launch innerspace, right click on the little crosshairs icon, and click configuration.

4. Click on the “Game Configuration” tab and select World of Warcraft from the dropdown menu. Click Startup.

-Ingame Openbot Setup-

1. Once Innerspace is loaded with WoW and you’ve checked ISXWarden to be okay, log ingame and bring down console again.

2. Type into console:

run openbot/openbot

This should load the ingame interface.

Going into the rest of the steps for Openbot Configuration takes a lot of detailed explanation. By way of a quick search, you would find that the full steps are available at most sites offering WoW Bot and other gaming tools.

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Whistler Via Ferrata – Terror And Elation While Climbing The Iron Way

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“Okay, we’ll stop here and pull out our ice axes and crampons,” announces Jeff, our guide for the afternoon. He slides off his backpack and dumps it in the snow at his feet. I shrug my pack off and marvel at how I can be so warm while standing at the foot of Whistler mountain’s high alpine glacier. True, back at the Adventure Hut I had added a few layers of clothing after noticing the wisps of snowflakes drifting from the sky.

But now, an hour later and a brisk hike among the white-laced rocks, I was sweating. I ask my best-friend Amy if she’d like a swig of water. She nods and I dig the bottle out of our pack. I also pull out a couple energy bars to quell the rumbling in my stomach. I must have anticipated it would be a few hours and a few hundred feet until the next meal.

You can’t find this quiet anywhere near civilization.

Amy and I munch loudly in the natural stillness. It’s the silence that allows you to finally hear what every other animal must hear, every insect, as they go about their business in the absence of human activity. It feels as old as the earth and indifferent as the mountain itself.

Jeff instructs us on fitting our crampons; basically spiked metal shoes that are essential for glacier-walking. I’d never heard of them before this moment – before we’d decided to attempt Via Ferrata, “The Iron Way” – a tour offered by Whistler Alpine Guides Bureau. First developed by Italian soldiers during World War I, the activity consists of rock climbing via an engineered vertical pathway, utilizing permanently fixed cables and metal rungs for movement. (Or that’s how it works in theory anyway).

All three of us tie each other together with elastic rope. “In the fresh snow, it’s difficult to spot the crevasses in the glacier,” says Jeff. I envision a moment of plunging into an icy abyss and make sure my the rope is tightly clamped to my waist before we head out. Our crampons dig into the ice with assuring crunches. Like a blind man with a cane, Jeff pokes his ice axe in the snow to detect any cracks.

Soon we are standing at the foot of the climbing path.

A lone ladder is tied to the rock, stretching upwards to the first ledge, followed by metal rungs continuing upwards as if staples left by a giant. We remove our crampons and secure our ice axes to our backpacks. Jeff graciously goes first, gliding up with ladder with only the barest use of hands. Amy goes next, a little slower. I wait at the bottom of the ladder, peering at the surrounding boulders for any glimpse of the hoary marmot, (for which Whistler Mountain was named), known for its distinctive high-pitched whistle.

The ladder quivers. I look up and Amy is perched at the top, one hand outstretched to the first metal rung. She’s hesitating. “You okay?” I call up to her. “I’m not sure about this,” she answers flatly. “I don’t think I can do it.”

Jeff is a few feet higher, hanging from the rock like a confident gibbon. “It’s cool, just take your time,” he says. I wonder how many times he is confronted with this exact predicament. “My heart is pounding…” Amy answers, her voice cracking. Jeff is reassuring. “It’s quite safe, really. You’d be surprised at what you can do.”

There’s a defining moment in the air.

Amy must choose whether to attempt the shaky descent down the ladder, shrink from the pounding of her heart, and feel like she’s ruining the experience. She’s skimming over in her head how she’ll walk back down the glacier in stinging defeat, head to the Adventure Lodge and wait for us to complete the climb.

Jeff and I will arrive, tired and elated, and we’ll talk about how incredible it was to scale the peak, to feel the hard stone beneath our fingers, marvel at the tiny plants that make a home on these eternal stone. I’ll tell her how the vast view of the surrounding mountains was enough to silence any internal debate about the existence of an intelligent hand guiding the universe, or if not intelligent, than the incredible luck to emerge on a small beautiful ball drifting in a beautiful universe.

But Amy doesn’t choose such a fate for herself. She quells her beating chest, strengthens her resolve. She firmly grips the first metal rung, that giant’s staple lodged in the rock, and pulls herself over the lip, her feet dangling for a second before gaining a toehold. Fear and gravity are thwarted. She looks back down at me and smiles.

I climb the ladder and feel a bubble of adrenaline rise in my throat. But whether I’m aware of the true danger, or I possess a certain flare for attempting the unordinary (which happens less often then I’d like), I have little difficulty in crossing the threshold. All three of us begin our climb. The basics: always keep your belt ropes clamped on the safety line running parallel to the metal rungs, and only one person per increment of safety line. This prevents falls for more than 6 feet at once. A comforting thought.

Unhook, reach, lift, hook. Unhook, reach, lift, hook.

The steady rhythm takes on a momentum of its own, almost like meditation. I immediately understand why frequent climbers talk about being “in the moment” while scaling a sheer rocky face. There is little to think about when the mind must navigate an ever changing vertical terrain, constantly readjusting weight here, balancing a foothold there, like deciphering a rubix cube. The minutes drift away and the glacier below grows ever smaller.

Eventually, we arrive at the summit. The clouds part and the sun greets us warmly. We wander among the snow drifts as if emerging into another land, as if explorers entering the gates of Shangri-la. Only there are no gold tapestries, chests of jewels, or eternal youth here, only the satisfaction of conquering a thumbnail of earth on one Saturday morning in September.

~ Via Ferrata is offered in Whistler daily from June 24 through October. This thrilling activity is suitable for guests of all abilities and does not require any special skills or prior experience. All technical equipment is included. Your guide will give detailed instructions on use of equipment and technique for climbing.

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