Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as computers, mobile phones, and other digital media and platforms to promote products and services. Customers spend more time and resources on owned-media channels such as websites, mobile apps, and customer service channels. There is also a noticeable increase in customer conversion rates, with social and digital video channels as it drives the highest ROIs. And so, digital marketing has never been more critical.
It is safe to say that the beginning of the year 2020 has been entirely unprecedented. However, as we come close to 2022, it is clear that reverting to the old normal is not an option. So, as marketers think about building a brand in the coming years, how are digital marketing trends leveraged to help companies bounce back? Most importantly, how should you redefine your strategy for 2022 that helps your organization grow? This blog post can you with building a marketing plan by informing you about advertising strategies and much more. Let’s dive in!
Tips to enhance your Digital Marketing Strategies
So, how can you create long-term and successful top marketing strategies? Try the four tips below which would help you:
Customer experience with performance marketing
Performance marketing focuses on constantly optimizing marketing stats and performance metrics like activation, churn, and upsell along the customer journey funnel by leveraging actionable and quick-impact levers. It plays an essential role in driving customer experience, particularly at the lower-funnel interventions. Methods include offering a customer-service response team that responds quickly and digitizing interactions. When implemented correctly and at scale, this approach can be powerful. However, it is essential to note that companies should be wary of vanity metrics (like shares or traffic) or attempting to “buy” customers. Instead, identify a critical metric that is most indicative of your business’ success.
To optimize the customer journey continually, your marketing and technology teams need to work together. Indeed, the Leaders need to elevate digital marketing to the CEO schedule to get the necessary executive buy-in and generate some momentum. They also need to ensure transparency of existing marketing-activity ROI and stop marketing efforts below a specific ROI threshold. One of the top strategies to use high-performing existing talent is to form several agile tech and marketing squads to target key performance indicators. Team members should have expertise and experience in growth marketing, search engine optimization, user-experience design, HTML development, attribution analytics, broader campaign management, and copywriting. The team should also work together to define, prioritize, and execute against research, product, marketing, data, and technology backlogs.
Balance spend allocation
How much should your organization spend online as compared to offline? First, use characteristics like connectivity, demographics, behavioral, and income data to create specific buyer personas, then build your campaigns that target those personas with personalized messaging. Further, define spending in each sub channel by leveraging omni channel marketing, which looks at the entire customer journey to understand the impact and ROI for each channel.
Be responsible for first-party data management.
The public is becoming warier about how their data is being used online. Therefore, to ensure your audience’s trust, be transparent about how their data will be used and prioritize their privacy.
Digital Marketing Trends to Focus on in 2022
Following digital marketing trends can be a solid online marketing strategy for marketers. Listed below are some digital marketing trends to focus on in 2022.
Live streams and influencer content
Lockdown meant events were canceled, and consumers were unable to attend in-person events. As a result, people weren’t even able to socialize with their family and friends. However, this led to an uprise in the number of people tuning into live streams, whether it was a branded live stream, a live video from their favorite celebrity, or an online workshop. Human-driven content like influencer live-streams can create trust and bond, tap into the ‘in-the-moment connection that 2020 consumers crave.
Inclusivity will be essential.
Brands that do not associate with inclusivity that are seen to be non-inclusive will likely see impacts in 2021. On the flip side, brands that openly showcase their involvement in inclusive causes will reap the benefits and drive deeper connections with their buyers.
2020 also saw people leaning on easy-to-consume content – things like podcasts that can be consumed on the go or newsletters that land directly in subscriber’s inboxes. Digital marketing platforms are great resources as brands attempt to present across a broad audience. Tools like marketing trends and strategies help marketers measure and optimize marketing performance.
When building a digital marketing plan for 2022, ensure that you incorporate the tips and suggestions made in this blog. Focusing on marketing trends while building a marketing strategy can help your digital marketing agency grow.