Connect with us

Home Improvement

The Secret to Using Social Media to Build a Massive Fan Base

Published

on

Technology has had a huge impact on the music industry. According to a 2013 Music Think Tank survey, over 40% of people consume music via social media. A&R’s start their workday by checking the most popular social media websites. Justin Bieber, Soulja Boy, Avery and Alyssa Bernal were all discovered on the internet. In fact, Russell Simmons, Brian Robbins (Film Director) and Steve Rifkind (Founder of Loud Records) just announced the launch of All Def Music, a joint venture solely dedicated to developing talent discovered online.

Young independent musicians are told to use the internet to “create a buzz” and to “build a following.” This advice has led to a oversaturated market, with most unsigned musicians marketing their music the exact same way! Technology has made it so easy for anyone to record and upload their music. An artist can even create a music video with their cellular phone. Many of these hopeful superstars have not devoted much time to perfecting their craft. So how do you market your music in a way that stands out? Here are my 5 TIPS on Using Social Media to Build a Massive Fan Base.

(Tip #5) Create a Unique Name (Moniker or Pseudonym)

How important is a name? Vince McMahon built a billion dollar empire by effectively using great names. He developed a great name for his company and developed great monikers for his wrestlers. Now take a look at the music industry. Observe each genre’s greatest period of growth, from jazz to rock to hip hop. You will notice that their musicians had great pseudonyms. When you first heard the names Aerosmith, Sid Vicious, 2pac or Herbie Hancock, was there ever a chance you would forget them? They were so unique yet simple that they are instantly branded in a person’s mind.

Hip Hop artists in the ’80’s and ’90’s had creative, simple and brilliant stage names; Beastie Boys, A Tribe Called Quest, N.W.A, Wu Tang Clan, OutKast, LL Cool J (Ladies Love Cool James), Snoop Doggy Dog, and Nasty Nas. Russell Simmons was a marketing genius and he made sure his artists had great names before he would market them. In the early 1980’s, Russell Simmons agreed to manage Easy D and his friend. He thought the group needed a simple, memorable and totally unique stage name. The group absolutely hated the name Russell proposed and thought their careers would be destroyed. Mr. Simmons convinced them to give the new name a chance. He understood marketing from his experience as a party and concert promoter. In 1983, he rebranded and marketed the group. Twenty six years later, Easy D and his partner were inducted into the Rock and Roll Hall of Fame under the pseudonym… RUN DMC. If this concept (creating a great moniker that is sticks in people’s minds) was important before the internet age, how much more important is it today (with the market being overstated)?

Here is a personal story that illustrates the impact of a great name. Two years ago I started a page to help artists, musicians and poets the New England states. In the beginning, things were slow. Some people did not accept my friend’s requests and my privileges were suspended. I thought about the basic rules of marketing and decided to change the name. I wanted a name that would grab a people’s ATTENTION; create INTEREST, DESIRE and ACTION. I decided to change the name to New England’s Best Artists. Hours after the name change, I was flooded with friend’s requests. I have not sent a friends request since the name change and went from 200 friends to 5,000 in about two months. The buzz generated from the new name reached people all across the world. The page has even received friend’s request from some of the richest music moguls in the industry.

Many independent musicians completely underestimate the value of creating a great moniker. If a person attended a concert and several independent artists performed, would your band’s name be hard to forget? A memorable, unique and simple pseudonym can be the different between your band’s music being discovered or lost amongst the millions of other bands who have also uploaded their music. Your name should be simple so your youngest fans can spell it without confusing you with another band or musician. If you market your music like every other artist, your album cover is like every other artist and your name is similar to every other artist, why would fans assume your music sounds different?

(Tip #4) Understand the power of pictures and colors.

Have you even been to the mixtape website, datpiff, what caught your eye? What grabs your attention when you are overwhelmed with choices? ANSWER… great artwork with vibrant colors! Colors convoy certain messages. There is a reason why companies invest so much time and money in developing colorful logos to attract people’s attention. Look at Run DMC’s logo, thirty years later; it still grabs people’s attention. Research the words: colors and marketing. You will discover why black is used to market luxury items (e.g. Jaguar’s marketing campaign, AMEX’s Black Card).The color black usually represents authority, boldness, power, strength and elegance. Black “attract a specific target market of individuals who… earn a higher income, and have a higher level of education”-Alden Morris. The color also attracts the attention of intelligent people who enjoy Classical music, Jazz, R&B and Indie music.

Some colors attract the attention of one gender and turn off the other gender. Some colors (green and blue) attract the attention of both genders. Some colors (red and blue) work well on the “click” button online and can increase the conversion rate as much as 40%. Understand your target audience and use colors to gain their attention. An independent hip hop performer should consider using great artwork with vibrant colors and incorporate the color black as well. There are millions of other musicians trying to get people to notice them, there are advertisements on the left side of the screen and there are popups vying for an individual’s attention. Using colors effectively is an advantage that will help your music stand out. If the internet is saturated with artists, shouldn’t you do something that helps you stand out? Why invest so much time into making a great product (your music, art or poetry) if it’s not going to get noticed?

(Tip #3) Look at the NUMBERS and market to the right people.

If you were a country artist, which option would you choose? (A) Sale or pass out your cd at a country music club with 3,000 people attending (B) Sale or pass your music at a hip hop open mic with 50 people attending. The choice is clear-cut. On social media a lot of artists commonly make this mistake. Do you know the fourteen different ways people discover new music? Does your marketing plan address the various ways people discover new music? Are you aware that “people 21-34 are the core digital music audience” -Neilson Music. Running an online marketing campaign and targeting the “core audience” will yield greater results than just marketing to everyone. Narrow your audience to music lovers of your particular genre. This will be more cost-effective and allow you to spend that money in other areas.

Do you know which social networking websites are the busiest? Do you know the busiest days and time of day? Why spend 90% of your time on new site if less than 1% of social networking is done there? Some people love certain new websites and devote a lot of attention to them. If 80% of social networking is done on website X, where should you have a detailed, focused marketing campaign? ANSWER… website X. Every artist should have an account on the five busiest social networking websites. “If you use YouTube a lot along with other social networks, then, you could easily connect it to your Facebook, Twitter and Google Reader accounts to automatically share your YouTube videos and activities on them.”-Guidingtech.com. I’ve discovered the best days to post on social networking sites is Monday through Thursday. Wednesday is the busiest. The best time to post on free classifieds is Saturday through Monday. Monday is the busiest. You will discover which day is best based on trial and error. You can find an updated list at Alexa. You can find data on music trends at Nielsen-Music and Midem. Understand the demographics, market and interact with your fans.

(Tip #2) Understand the value of music blogs.

How did you discover new music as a teenager? My parents had their favorite DJ who broke new hits. Corporations discovered this was a great way advertise products and the role of a commercial DJ changed. A commercial radio campaign for an independent artist today is extremely difficult and expensive. During my teenage years, I looked to Kennedy on MTV’s, Alternative Nation and Fab Five Feddy on Yo MTV Raps, to discover new music. This is still a popular way to discover new music but it’s not through television anymore. Teenagers today discover new music on the internet; they visit their favorite blogs and websites like FameTube because the administrators have already sorted through the clutter.

I am amazed at how many independent artists overlook music blogs. A few years ago, I posted a number of videos on my personal account. A few friends, who operate blogs, saw the artist’s videos and featured the artist on their blog. When the independent artist released his album on iTunes, it quickly rose to #1. I believe blogs had a lot to do this occurring. Blogs are a tool that can significantly increase your fan base and help you gain exposure.

Music blogs provide you with the opportunity to reach a lot of potential fans. Being featured on a blog is easier than you think! Take some time and learn how HYPEM.com works. Start with newer or least popular blogs first and work your way up the more popular blogs. I know A&R’s that start their day by searching their favorite blog. Independent artists that are creating a buzz (e.g. Mac Miller, Chris Webby and Moufy) use blogs as part of their marketing campaign. Chris Webby has over 45 million video views and over 315,000 followers and fans on social media. Boston MC, Moufy has over 34,000 fans the most popular social media networking website. His single, Boston Lights has over 462,000 views on YouTube. During an interview with Indie Ambassador, Moufy credits blogs for the increase in his fan base and exposure.

The key to gaining more fans through a blog marketing campaign is to have great music with great video content. Only send your very best work to a blog. Your music is your resume and the album artwork is your cover letter. You would not send in a resume that is not typed, written in crayon and contains a lot of spelling and grammar mistakes. Don’t submit music that reflects badly on you and shows the blog administrator you don’t value his or her time. Building relationships in this business depends on always putting your best work out. Have your music reviewed on reverbnation, soundout or blaktrak FIRST! Some blogs receive over two thousand submissions a week. Do not waste a blogger’s time with music that has not be reviewed by an outside (not friends or family members) source. Blogs can either help your career or hurt it. Always submit great quality music!

Most people discover music by video (17%) so have a YouTube account with good video content! If a potential fan discovers your music on a blog (6%) and likes your music, he wants to share it on Facebook (12%) and twitter (4%) with his friends and family (12%). Putting together a blog campaign and having a YouTube account, with good content, will address how 51% of people discover new music. In a recent international poll conducted by Music Think Tank, people who discover music via blogs (6%) was only one percentage point behind people who discover new via commercial radio (7%). Having your music featured on a blog can lead to your music being shared by others on social media and discovered on video websites. Don’t overlook this valuable tool!

(Tip #1) Make your music easy for fans to find.

How many musicians have a different name on each of the top five social networking website? Have you thought about how that effects building your band. Imagine potential fans, an A&R and a blogger attending a concert and hearing a hot independent. They wake up the next day and Google your name. They find hundreds of thousands of artists with a similar name. They narrow it down and find a website. There are no links to any music on YouTube or Vimeo (one of the most popular ways people discover new music). You have music there but another artist already registered under that name. You decided to use a different variation of your name.

Do you really think a potential fan is going to go through so much research? What happens when a potential fan types in your and a thousand other artists pop up with the same name? If your music isn’t easy to find than a potential fan will just move on to something else. You have just eliminated any chance of that person becoming a fan and SHARING your music with their family and friends! Have your music listed on all major sites under one name and provide links. When you visit a corporation’s website you see a link to their page on other websites. Follow their lead and do the same. It’s hard for artists to separate the art of making music and the business aspect of music industry. This is a business so promote and market your music like a business!

Home Improvement

Beautiful Wooden Gift Ideas 2022

Published

on

Beautiful Wooden Gift Ideas 2022
https://unsplash.com/photos/HWO6pm-OcMM

One of the best gifts to get someone is a gift that can remain on display for years to come, like a well-built wooden present. But exactly which types of ideas will make the right impact on your loved one? 

If you’re trying to show your love and appreciation for someone else, here are a few beautiful wooden gift ideas worth adding to your shopping list. 

Celebrate and Memorialize With Personalized Signs

There’s always something to celebrate in your loved ones’ lives. In some cases, this may be an achievement like graduating college, moving to a new home to start a family, or even getting the job of their dreams. Of course, there are also difficult occasions that we may wish to memorialize and work through collectively, such as the passing of a loved one or a pet in the family. 

Hardwood signs fit well into almost any space and allow you to forever capture these moments that are important in our lives. Personalized hardwood gifts like these can easily be hung or displayed proudly on a shelf as a token of your appreciation for that person and all that they represent to you. Every time they look at their gift, they’ll think fondly of both what it represents and the person who gave it to them!

Capture Moments Forever With Stunning Picture Frames

Immortalizing your favorite moments with your loved ones framed perfectly in your favorite picture frames can be a great way to grow your connection with those closest to you. Whether you’re a fan of natural wood products or recycled wood products (a better option for those who are eco-friendly in your family or friend group), there are plenty of great products out there designed for any space. 

Decorations and Ornaments

Decoration

Image URL: https://unsplash.com/photos/AJVT6oienHs

Small wooden crafts are great gifts to get those who want to spruce up their space and have something

sentimental around that they can cherish. For example, if their indoor plants are looking a bit bare, wooden ornaments that can hold a photo or feature an important date can be a great present to give them that they can use year after year. 

Furniture and Decorations

If you’re looking for something that can be used throughout the year instead, there are tons of wooden items that will be greatly appreciated. These include children’s toys or benches, small personalized wooden coasters or trays, or even items they can hang around the house like clocks.

If your budget is a bit higher, you may want to invest in some nice furniture or extravagant pieces like a Grandfather clock that they’ve been looking to buy for themselves. Items don’t have to be expensive to be thoughtful, but these gifts are sure to be greatly appreciated and taken care of for years to come. Put simply, the only limit to what type of decorations and trinkets you can get for your loved one is your imagination! 

Wood Is Timeless and Sturdy, Just Like Your Love!

Finding great presents that are thoughtful, functional, and well-built can feel like a difficult feat. However, wooden gifts meet all of these requirements, giving your loved ones something that they can enjoy and display for years to come. That being said, there are so many great ideas out there that it can be hard to sift through all of the wonderful suggestions and find something that pertains to your relationship with family, friends, or your partner. 

If you’re ready to give those closest to you a gift that represents your love and dedication, use some of the beautiful wooden gift ideas above as inspiration to build your shopping list. No matter what type of gift you decide to give them, the thought and quality of your present is sure to put a smile on their face!

Continue Reading

Home Improvement

The Joys of Living in Luxury Apartments

Published

on

Texas developer pays $15M for site of planned apartments in Denver’s Golden Triangle neighborhood

You’re tired of living in your small, boring, and white-walled apartment, but you don’t want to purchase a home that requires a lot of work. You’ve heard of luxury apartments and their amazing features. So, are they everything they say they are? Look at these reasons you need to choose a luxury apartment for your next home.

9 Reasons Why You Need to Upgrade Your Home

  1. You’re Always in a Prime Location

Luxury apartments are usually in the heart of booming businesses or swanky suburbs and offer a lot of walkability. Many times you can rent a luxury apartment next to parks or trails, while also being nearby your citi’s hottest shopping and entertainment districts. 

Big Bonus: Most luxury apartments have 24-mini markets and complimentary coffee bars, so you can stay home when you really want to. 

  1. Your Pets are Treated With Prestige

There are pet-friendly apartments, and then there are luxury apartments where your pet is considered a resident. For instance, you won’t find private bark parks or paw spas in basic apartment complexes. 

Big Bonus: Leasing teams in luxury apartments put residents first, which is why most have treats and bandanas waiting for your dog when you’re done spending quality time using their pet-friendly amenities.

  1. A Great Place for Work and Play

If you’re like most people, you need to work at some point. With today’s ever increasing remote work, luxury apartments are the best place to earn your paycheck from home. Not only do floor plans provide ample space for a home office, they also have community features like multipurpose meeting rooms for business and entertaining.

Big Bonus: The floor plans in luxury apartments are thoughtfully designed and offer uniquely elegant features. For example, you might find pop-out desks, under-counter beverage coolers, and smart home features.

  1. There’s Nothing Like Summer in Luxury Apartments

Summer amenities are definitely something to behold when you live in downtown apartments or apartments nestled in the suburbs. That’s because they always have stunning and breathtaking pools. Spend your time soaking up the sun in submerged loungers on a rooftop pool with stunning views.

Big Bonus: Luxury apartments don’t stop at the pool. They often feature extravagant private cabanas, hot tubs, summer kitchens, and outdoor televisions.

  1. You Definitely Won’t Need a Gym Membership

The fitness facilities in luxury apartments are top-of-the-line, and include many pieces of equipment you wouldn’t find in basic apartment complex gyms, like rowing machines and cycle studios. Many luxury apartments also offer a separate space for yoga and other group fitness classes.

Big Bonus: Luxury apartments often have outdoor fitness areas, too. You might rent apartments that feature golf courses, pickleball and tennis courts, or even supply community bicycles so you can explore your neighborhood with ease.

  1. They Go Above and Beyond With Entertainment

When you live in regular apartments, you might get a clubhouse with comfortable seating. However, the entertainment and community spaces in luxury apartments have entertainment features that make you feel you live in a resort. You’ll find things like media lounges and pool tables to fill your free time.

Big Bonus: Most luxury apartment properties have monthly resident events where you can sip on craft cocktails, play games, and get to know your neighbors.

  1. You Won’t Find a Better Way to Relax

You’ve worked the day away, tackled your fitness routine, and now it’s time to relax. Thankfully, luxury apartments have your back, literally. Most luxe properties have private day spas and massage rooms for you to reserve at your convenience. 

Big Bonus: You get a golden glow for free in your luxury apartment complex, because many have tanning beds. Some super luxe properties even offer spray tans, so you can be bronzed for summer.

  1. Don’t Worry About a Hotel Room for Your Guests

One of the worst parts about having friends and family in town to visit is that they have to stay in a hotel. When you rent a luxury apartment, you’ll most likely have a guest suite available for your loved ones. That way, you can spend more time together and less time traveling back and forth.

Big Bonus: How many times have you arrived at your basic apartment complex only to have zero parking available? Most luxury apartment complexes offer reserved and covered parking for your vehicle.

  1. Your Valuables Are Always Secure

Luxury apartments use state-of-the-art security equipment to keep you and your things safe. This means you can find cameras monitoring every inch of the property and smart locks to ensure only residents have access to your building.

Big Bonus: Luxury apartments realize that meal delivery services are a great way to get a fresh and fast meal. That’s why many offer cold storage package rooms, so you don’t have to worry about your food spoiling while you’re away.

Are Luxury Apartments Worth It?

Absolutely! If you’re a person looking for a low-maintenance lifestyle and incredible perks, then you won’t find a better home than a luxury apartment, because they have the space and features to facilitate a carefree life. The only choice you need to make is which property has the amenities you need to live your best life! 

Continue Reading

Home Improvement

Tips for Buying BBQ Covers and Maintaining Them for BBQ Season

Published

on

teak 172642 1920

BBQs are a great way to cook food in your backyard. Investing in BBQ covers will help keep them clean for the season.

1) BBQ Grill Covers

Protect BBQ grills from dust, sunlight, and other environmental elements. If you have a BBQ cover, make sure it is large enough to fit over your BBQ grill in case of wind or rainstorm. Measure before buying! If not, then buy an enclosure that can be used with a BBQ grill & go for additional protection.

2) BBQ Gas Grill Covers –

It’s best to get one that matches the size of your gas BBQ, so if you get one that fits perfectly, it will protect better against elements like wind and moisture than a one that is too large or too small.

3) BBQ Portable Grill Covers

When the BBQ grill is not in use, get a BBQ portable grill cover to protect it against dust and debris. If you live in an area where there are lots of storms, make sure the BBQ portable grill cover has vents for water drainage to avoid rusting on the BBQ.

4) BBQ Maintenance Tips

Maintaining your BBQ grills regularly will help them last longer. Try using steel wool for cleaning cast iron BBQ grills, while brass brushes can be used on stainless steel surfaces. If gas BBQs are exposed to moisture during storage, remove the propane tanks and let them dry out completely before reattaching them to avoid corrosion inside the BBQ.

5) BBQ Cover Safety Tips

If you are using a BBQ cover for the first time, make sure to disinfect them by washing them with water and mild soap or hydrogen peroxide solution. Let it dry completely before putting it on your BBQ grill. If you are storing BBQ covers away during the summer season, always let them dry out fully before packing them up, especially if they have been exposed to moisture during storage.

With BBQ season just around the corner, barbecuing enthusiasts are getting ready to fire up their charcoal and gas grills. If you’re looking for a protective cover for your BBQ grill, you can get one designed specifically for your BBQ type at. These high-quality BBQ covers will protect your barbecue from the elements and keep it in great shape so that you can use it all summer long.

However, if you want to get the most out of your BBQ cover and prolong its life, here are 10 tips:

Let it air dry after cleaning

Protect it from direct sunlight

Remove any dirt or debris before putting on the BBQ cover

Clean stains immediately to prevent them from setting

Do not overfill the BBQ cover

Don’t drag the BBQ cover on rough surfaces

Custom-fit covers are more likely to fit better and last longer

Always dry off your BBQ before putting it into a BBQ cover

When using a BBQ rotisserie, place a BBQ grill mat under the spit or skewers to prevent black marks on the BBQ cover

Maintain your BBQ’s original shape by taking off any clips or strings from inside the BBQ cover.

Choosing a high-quality BBQ cover is essential to protecting your barbecue from damage due to elements such as water, dirt, debris, and sun exposure. That being said, since most barbecues are stored outside during use, they can be prone to damage from rain and moisture. If you’re looking for BBQ covers that can withstand rain and moisture, look for BBQ covers labeled as water-resistant or water-proof. BBQ covers are generally made from vinyl, nylon, or other synthetic materials.

If your BBQ grill is in need of some tender love and care to get it ready for BBQ season can help. From BBQ accessories such as BBQ rotisseries and containers to BBQ tools such as tongs and spatulas, they have all the BBQ supplies you need to keep your barbecue beautiful so that it will be a great addition to your outdoor cooking experience all year long!

Conclusion:

With BBQ season just around the corner, BBQ enthusiasts are getting ready to fire up their charcoal and gas grills. However, if you’re looking for a protective BBQ grill cover that can withstand rain and moisture, look for BBQ covers labeled as water-resistant or water-proof. BBQ covers are generally made from vinyl, nylon or other synthetic materials. If your BBQ is in need of some tender love and care to get it ready for BBQ season can help. They have all the BBQ supplies you need to keep your barbecue beautiful so that it will be a great addition to your outdoor cooking experience all year long!

Continue Reading

Trending