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7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas

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I recently sponsored and attended Joel Christopher and Ted Nicholas’s Double

Birthday Bash and Interactive Marketing Summit in beautiful San Antonio, Texas.

There was a fantastic lineup of speakers including John Assaraf, Joe Vitale,

Brad Fallon, George McKenzie, Shawn Casey, Alan Bechtold, Tom “Big Al” Schreiter,

Brian Keith Voiles, Rosalind Gardner, and Sydney Johnson.

And, of course, both Joel Christopher and Ted Nicholas presented as well.

Don’t know who Ted Nicholas is?

Ted is a living legend in the offline direct marketing world. He’s considered

the “King of Print”, the “Copywriter’s Copywriter”, the “Entrepreneur’s

Entrepreneur” and the “GodFather of Direct Marketing”.

He’s known as the “4 Billion Dollar Man” because that’s how much of his own

products he’s sold using offline marketing methods.

Ted’s business card says: “I help people turn words into money“.

Anyway, it should be clear that Ted knows a lot about marketing and

especially copywriting.

Copywriting is simply selling with words. When someone reads the “copy” or words

of an advertisement or sales letter and is compelled to respond to the offer,

then you know your copy is effective.

I wanted to pass on some copywriting secrets I learned from Ted while I was at

the Double Birthday Bash. These secrets are taken directly from my notes so any

errors or omissions are mine.

Secret #1: Write the copy BEFORE the product is created!

Ted Nicholas says the smart marketer writes the copy BEFORE the product is

created.

Say, for example, you have a product idea. You should write the copy that sells

the benefits of the product even before you create the product.

There are two great reasons for doing that.

The first reason is that you get a much clearer idea of the focus of the product

from a customer perspective because you will be focusing on the benefits to the

customer in the copy.

Remember, people buy products that help solve their problems or give them

information that they need to solve a problem. By focusing on the benefits to

the customer, you can ensure that your product is really targeted towards

providing those benefits.

The second reason to write the copy first is to do market validation. In other

words, even if you’ve done some market research that indicates there is a huge

market, you can perform one final test using the copy you write first.

Even if people order your product you can tell them that it is not ready yet but

that they will be the first to be notified when it is ready.

If no one tries to order the product THEN don’t spend any more time on it! This

is the smart way to determine if a product is worth creating before wasting time

creating it! Especially for a Big Ticket product.

Also, if a ton of people order the product based on the copy then it is a huge

motivating factor to create a product that meets the expectations in the copy!

Secret #2: Headlines – The Most Important Item to Focus on when Writing Copy

When Ted Nicholas writes copy for a product, he has to look at the research, the

features, the claims and the benefits of the product – all before he creates the

copy for that product.

The first thing Ted writes are the potential headlines for the products.

Ted writes the headlines FIRST!

Before any copy.

Without the headline you are DEAD!

Because if the headline does not draw your reader’s attention and intrigue them

enough to read further, then they WON’T buy your product!

It does not matter if you have the most killer Big Ticket product in the world,

if people stop reading after the headline you have no chance to make the sale.

Spend 50% to 80% of your time on your headline and make sure that there are no

more than 3 ideas covered by the headline. Any more than 3 ideas is too

confusing to readers. And confusion causes readers to stop reading, something

you definitely don’t want.

One final tip on headlines: Studies show that 27% more people will read a

headline that has quotation marks around it because it indicates that someone

important said it. And of course someone important did say it – you did 🙂

Secret #3: Headline Generation Process

As mentioned in Secret #2, when Ted Nicholas writes copy for a product, he has

to look at the research, the features, the claims and the benefits of the

product.

As he goes through this process, he lists all the benefits of the product on 3×5

cards. He lists one benefit per card and uses as many cards as required to list

all the benefits.

Once Ted has all the benefits down on the cards, he reorganizes the benefits in

order of highest impact.

The strongest or best benefits are used in the main headline for the sales copy.

Many of the other benefits become sub headlines for the copy. Any others that

are left over are often used as bullets in the body copy.

So this process is extremely useful not only for creating headlines but making

sure that all the benefits are covered somewhere in the body of the copy itself.

With Big Ticket items and their higher price tags, it is crucial to make sure

all the benefits are covered. The more benefits you can point out in the copy

the more you move your reader away from their natural skepticism towards the

value that your product can offer!

Secret #4: Copy Flow is Key

Ted Nicholas brought up a quote that many of the top copywriters agree on:

“Copy can never be too long. Only too boring”.

What this means is that you must engage your reader and keep them engaged

throughout the copy of your sales letter or advertisement.

If your potential customer loses interest at any point and stops reading or puts

your copy down there is a good chance that they will never come back and finish

reading.

Your Big Ticket copy needs to cover all the benefits and possible objections

that your potential customer might have. That means its going to require a lot

of copy to cover everything. So you must ensure that your copy flows and that

they keep reading.

Here’s what Ted had to say about the flow of copy and what makes good copy:

  • Keep your paragraphs short and only cover 1 idea per paragraph.
  • The best way to test the flow of your copy is to read it out loud. If it doesn’t flow naturally when you read it out loud then chances are doesn’t flow. Change the copy until it does.
  • Have a student in Grade 7 or 8 read the copy. If any of the copy is hard for them to read then you need to rewrite your copy. You want the copy to be easy to understand.
  • Great writing is about rewriting. It makes it clearer and simpler, removing unnecessary words and loaded with emotion. That is when the writing is truly great.

Secret #5: Buying is Emotional

Almost all purchasing decisions are emotion driven. When we buy something, we buy it because of how we think it will make us feel or because we think it will solve a problem for us and make us feel better.

We may come up with all sorts of other rational reasons why we should make or made the purchase but the core reason is always an emotional one.

The last bullet in Secret #4 says that great writing is clear, simple and loaded with emotion. It appeals to our emotions.

So, when you write or read a good sales letter, you need to look at the copy and ask:

What is the emotional feeling you get when you read the sales letter?

Is it Hot?

Exciting?

Important but boring?

Or just plain boring?

Any parts of your copy that are in the “Important but Boring ” or “Just Plain Boring” categories you need to rewrite or get rid of those sections.

Why?

Because those sections are the ones where your potential customer could choose to stop reading.

You never want them to stop reading!

Ted Nicholas also said:

If you can’t cry, you can’t write copy!

It takes great strength to admit your feelings.

It’s also vitally important that you can relate on an emotional level to the situation of your potential customers. The more you can emotionally experience where they are coming from the better copy you can write.

Secret #6: Trust

When people know you, trust you and love you they will buy from you forever.

If you ever betray that trust, you will lose your customer forever.

In copywriting, never try to trick your potential customer with misleading copy and then switch topics.

They can detect that, will feel deceived and will not read your copy any further. You have lost the sale.

So when you sell someone a first product, make sure you astonish them with the first product because you want to win their hearts and minds!

This is especially true of Big Ticket products.

Secret #7: Avoid These Common Copy Mistakes in Your Sales Letters

Here is a list of the most common mistakes you must AVOID in your sales letter or advertisement:

  • No headline – You must have a headline. It is what catches your reader’s attention and makes them want to read you copy.
  • Few subheads – People tend to read in two ways. They either read your whole letter or they scan it. If they scan it you want to have lots of sub headings to catch their eye and interest and make them read at least those sections.
  • No guarantee – Always include a moneyback guarantee with your offer. The longer the guarantee period the more credible your offer.
  • No P.S. – Always use a P.S. on every letter you write. If people scan a letter they will usually read the P.S if nothing else. The P.S. should re-emphasize the strongest benefits and restate your offer.
  • No signature – Always sign your letter. It’s more personal.
  • No free bonuses – Free is one of the most powerful words in the human language. Providing free bonuses enhances the already great value of your product offering. In some cases, the right bonuses might convince someone to buy your product just to get the bonuses!
  • Logo on the letterhead – Your logo is about you, not about your customer. It’s just one more distraction from your sales message. If you must include a logo put it at the bottom of the letter.
  • No close – Make sure you give specific instructions on what you want your potential customer to do. If you don’t tell them to buy your product and exactly how to do it then the won’t.

And that’s it for 7 Big Ticket Copywriting Secrets I learned from Ted Nicholas. I hope this helps you improve your own copy.

Or, if you need help with your copy, at least hire someone who knows and follows these secrets. It will be worth the money you pay them to get more sales with great copy.

Copyright (C) 2005 Chuck Daniel, Like Magic Marketing, LLC — All Rights Reserved.

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How to Record Zoom Meeting as a Participant & Without Host Permission

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Zoom meetings are fast-paced and frenetic, which makes it challenging for your team to stay on the same page. This can make it difficult to keep discussions brief and concise. To help keep everyone on the same page, you can use a Zoom meeting recording app. Participants can listen to the meeting and take notes without disrupting the flow of the meeting. The best part? You don’t need to be an IT pro to set up a Zoom meeting recording. Follow these simple steps to start recording your team’s meetings.

What is a Zoom Meeting Recording?

Unlike a normal meeting, which is audio-only, a Zoom meeting allows you to both see and hear everyone in the meeting room. Zoom takes notes during the meeting and sends the audio recording straight to your inbox. Then, you can edit and annotate the recording with your team’s comments. You can also share the recording with others who are on the meeting attendee list. Once you start recording, you can pause and resume the Zoom recording if you need to. And don’t worry, your team won’t be able to see that you’re recording them. Zoom offers several different recording options, so you can find one that works for your team.

Record Your Team’s Meetings with Zoom

If you’re looking to start recording your team’s Zoom meetings, consider setting up a recurring meeting. Every week, you can schedule a Zoom meeting to record the meeting. This makes it easier to stay consistent. You can also use a Zoom meeting recording app like Webex Meetings or Zoom to record your team’s meetings on your smartphones and tablets. Before you can record a meeting, make sure the option is turned on in your Zoom settings. Next, invite everyone to join the meeting via the company-wide Zoom app.  If you have any questions about the recording, click “Ask the host” and send an email to the host.

Set Up a Zoom Meeting Recording

While recording a Zoom meeting is convenient, you’ll want to make sure it’s set up correctly. Begin by inviting everyone who will be invited to the meeting to join via the Zoom app. Then, start the meeting and make sure the “Record” option is turned on. If the meeting is audio-only, then you won’t be able to record it. But, you can use a screen recorder like Camtasia to record the meeting. If the meeting is audio-only, then you won’t be able to record it. But, you can use a screen recorder like Camtasia to record the meeting. Once the meeting is finished recording, you’ll be able to view and edit the recording in your Zoom inbox. When you’re ready to save it, select “Save” from the header. If you have any questions, you can send an email to the host or host leader.

how to record zoom meeting

If you’re looking to start recording your team’s Zoom meetings, consider setting up a recurring meeting. Every week, you can schedule a Zoom meeting to record the meeting. This makes it easier to stay consistent. You can also use a Zoom meeting recording app like Webex Meetings or Zoom to record your team’s meetings on your smartphones and tablets. Before you can record a meeting, make sure the option is turned on in your Zoom settings. Next, invite everyone to join the meeting via the company-wide Zoom app. Once everyone has accepted the invite, they will automatically be added to the meeting. Then, you can start the meeting and begin recording.  When you’re ready to save it, select “Save” from the header. If you have any questions, you can send an email to the host or host leader.

screen recorder

If you want to start recording your team’s Zoom meetings, you can use a screen recorder like Camtasia. This will allow you to record the meeting audio and take screen recordings. If your team uses Zoom, you can also use a screen recorder like Camtasia to record the meeting audio and take screen recordings. This will help you stay on the same page with your team. Once you’ve set up your Zoom meeting recording, host the meeting and start recording. Then, start the screen recorder to record the meeting audio and take screen recordings. You can use these recordings to help your team stay on the same page. Make sure to set the screen recorder’s audio level to “Mic +” or “Mic Only.” This will make sure you don’t accidentally record the meeting audio. Next, share your screen recordings with your team. They can then view and edit their screen recordings to make sure everyone is on the same page.

wrap up the meeting after the recording

 When you’re ready to save it, select “Save” from the header. END the meeting by announcing that it’s time to end the meeting. If you want to add a closing remark, then do so. But, make sure to announce that the meeting is over. If you have any questions, you can send an email to the host or host leader. END the meeting by announcing that it’s time to end the meeting. If you want to add a closing remark, then do so. But, make sure to announce that the meeting is over. If you have any questions, you can send an email to the host or host leader.

screen recorder Windows 10

One benefit of recording your team’s Zoom meetings is that you can use a screen recorder like Camtasia. This will allow you to record the meeting audio and take screen recordings. If your team uses Zoom, you can also use a screen recorder like Camtasia to record the meeting audio and take screen recordings. This will help you stay on the same page with your team. Make sure to set the screen recorder’s audio level to “Mic +” or “Mic Only.” This will make sure you don’t accidentally record the meeting audio. Next, share your screen recordings with your team. They can then view and edit their screen recordings to make sure everyone is on the same page.

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6 Tik Tok Mistakes To Avoid For Building A Good Marketing Strategy

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6 Tik Tok Mistakes To Avoid For Building A Good Marketing Strategy

Sometimes we people can lag having something new in a day, but our technology speed would never. Tech fields have touched spikes from the past to now by seeing the launch of social networking sites every day. If it comes to sharing an example, then nothing can beat the craze of Tik Tok marketing that people are still in the same passion and looking to shift to another platform that helps them gain popularity within a night. Counting the estimate from past years, Tik Tok has reached 800 million+ fans worldwide.

Tik Tok has gained massive success till it has ruled the market singlehandedly. But there are some mistakes if tackled with time then, the future can be different for it. If you want to build a good brand identity, you must avoid some mistakes that help you eliminate the situation that might become a hurdle for you in the future ahead.

  • Not Targeting The Right Audience.

The most common reason for not surviving TikTok in the market so long is that it is mainly coming into force to entertain the public at large. As it has whooping popularity with 8-00+ billion followers, people have started placing their ads on that. So selecting the niche where you need to target your audience is very important for avoiding mistakes for existence.

  • Not Being Fun

Before posting something on any social media or engaging platform, we have to analyze the content that needs to be placed accordingly. Like TikTok is a platform for entertainment and fun, you can’t place serious and wooden content there for gaining views. It’s just like you are ruining the pace of things meant to be there.

  • Not Sharing User-Generated Content

It needs to be deeply researched into what kind of videos can gain a high engagement rate. Not all kinds of videos are supposed to be posted there, as TikTok marketingdemands user-generated content. Try to build or gain the trust of your followers by making them feel comfortable with your linking. 

  • Not Feeling The Urgency Of Influencers

People love to believe those they feel more engaged with regularly or more frequently. So taking support from influencers to boost engagement on your platform would be a great move that can help you increase your brand visibility and increase followers’ reach. 

  • Lagging In Hashtag Challenges

If you have stepped into social media platforms, you must have good knowledge of how beautifully you can use hashtags. So sit and research what could be the best hashtags that can go well with your brand reach and how you can use them to increase your audience range.

  • Not Looking Realistic

Excessive promotional activity can snatch the realness out of your brand. Alternatively, you can go with content that indirectly benefits your product or services. Finally, try to adopt a more natural approach to encourage the brand so that followers love to become a part of your journey.

Takeaway

If you are searching for a reference where you can get all the amazing things done with your social media handles, you can reach out on the page ‘Socialboosting“. If your purpose is to increase the number of followers, boost engagement, Quality followers, and marketing tips, you should not delay reaching out there. Give it a right try in just the right way.

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Secrets to AI PRAPHRASING TOOL

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PRAPHRASING TOOL

If you’re like most people, you probably think that artificial intelligence (AI) is some sort of magic. After all, it can do things like read and understand human language, recognize faces and objects, and even beat humans at complex games like chess.

But the truth is, AI is just a tool. And like any tool, it can be used for good or for bad.

In this article, we’re going to talk about some of the ways that AI can be used for evil purposes. 

We’ll also discuss what you can do to protect yourself from these malicious uses of AI.

1. Creating Fake Videos and Photos

One of the most worrying ways that AI can be used for evil purposes is to create fake videos and photos. This is also known as “deep fakes.”

Deep fakes are created by using a type of AI called a generative adversarial network (GAN). A GAN consists of two neural networks: a generator and a discriminator.

The generator creates fake data, while the discriminator tries to distinguish between the real and fake data. The two networks compete with each other, and as they do, the generator gets better and better at creating realistic fake data. Check RemoteDBA for more details.

Deep fakes have been used to create fake celebrity porn, as well as political propaganda. In 2018, for example, a deep fake video of Barack Obama went viral. The video featured Obama saying things that he never actually said.

2. Stealing Your Personal Data

Another way that AI can be used for evil purposes is to steal your personal data. This is possible because many popular applications and websites use AI to recommend content to you based on your interests.

In order to do this, these applications and websites need to collect data about you. This includes things like your age, gender, location, and what you like to do online.

Once they have this data, they can sell it to advertisers or use it to influence your behavior.

3. Manipulating the Stock Market

AI can also be used to manipulate the stock market. This is possible because there are now algorithms that can automatically trade stocks based on certain conditions.

Some of these algorithms are designed to take advantage of human behavior. For example, they may buy stocks when prices are low and sell them when prices are high. This can result in huge profits for the people who own these algorithms, but it can also crash the stock market.

4. Disrupting Elections

AI can also be used to disrupt elections. This is possible because AI can be used to create fake news articles and social media posts. These fake articles and posts can then be spread by bots, which are automated software programs that control online accounts.

Bots can be used to automatically like, share, and comment on content. They can also be used to message people en masse. This means that they can easily influence what people see on social media and other online platforms.

If you’re like most people, you probably think that the best way to get better at paraphrasing is to practice on your own. However, this isn’t always the case. While it’s true that practice makes perfect, there are some other things that you can do to help improve your paraphrasing skills. 

In this article, we’ll share with you some of the secrets to becoming a master paraphrase.

The first secret is to understand what you’re reading. This may seem like a no-brainer, but it’s actually very important. When you’re reading something, take the time to think about what it means. If you can’t understand it, chances are you won’t be able to paraphrase it correctly. 

The second secret is to take your time. Don’t try to paraphrase something if you’re in a hurry. If you rush, you’re likely to make mistakes. Instead, take your time and focus on getting it right. 

The third secret is to practice, practice, and practice. The more you practice, the better you’ll become at paraphrasing. To find a text that you can use for practice and start working on it. 

Conclusion:

By following these secrets, you’ll be well on your way to becoming a master paraphrase. So get out there and start practicing!

If you want to improve your paraphrasing skills, there are a few things you can do. One is to practice on your own, and another is to understand what you’re reading. You should also take your time when paraphrasing, and focus on getting it right. And finally, keep practicing!

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