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The Numb3rs Guide To Copywriting



For six years, the writers and cast of the hit US drama show ‘Numb3rs’ did something extraordinary. They made mathematics popular, and on a prime time TV show at that. By showing how maths has an intrinsic role in every aspect of life including crime, Numb3rs didn’t just entertain – it made you think. It made you question just how important the principles of mathematics were to things as diverse as how a water sprinkler works right through to data mining and social network analysis.

As Charlie Eppes states at the beginning of every episode “we all use numbers every day.” In Numb3rs’ case, the function of mathematics was to solve crime and make the world a safer place. But do the same principles apply to copywriting? Is everything really all about the numbers, or is there more to it?

The lawn sprinkler analogy

One of the most famous of Charlie Eppes’ analogies, and the first one ever used in the pilot episode of season one was the lawn sprinkler analogy. The FBI were hunting down the location of a killer and Charlie’s mathematical answer was to develop ‘hot spots’ – neighbourhoods in which the killer was statistically most likely to live. To demonstrate this, Charlie uses the principle of tracing back the path of spray from a lawn sprinkler to locate the source. The position where the droplets land form a predictive arc back to the source, namely the water sprinkler itself.

In the same way SEO copywriters can use a backtracking method to analyse a spread of keywords and how users apply them to get to the information they are looking for. The source of the data is the keyword. By analysing how keywords are used, you can disregard any that fall outside of a predicted pattern (keywords that have little or no relevance to your particular product or service) and focus in on the ones that produce a ‘sprinkle’ pattern of usage that catches the attention of both search engine ‘bots and human visitors.

Data mining

One aspect of mathematics that is repeatedly referred to throughout Numb3rs is data mining. Put simply, this is the analysis of vast amounts of data to find correlations and patterns that lead to a conclusion. Data mining is the basic principle behind the search engine algorithms, with the ‘bots doing the hard work by trawling through millions of web pages to link specific keywords to pages containing relevant data.

To understand SEO, you need to understand data mining. SEO copywriting takes this fundamental principle of data mining and applies it to the use of keywords and content, forming a direct link between key data paths and a final conclusion. In this instance, the conclusion is to identify which keywords are of use and to include them into your web content in such a way that they act as an attractor to both the search engine algorithms and your human visitors, whilst disregarding those keywords that have little or no value.

In the second part, we’ll take a look at how Game Theory plays a key role in both mathematical analysis and its application in copywriting. With the explosion in social networking and its increasing importance to businesses, we’ll look at how the numbers really do add up.

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The NFT Investor’s Worst Nightmare: IRS Craves For A Crackdown




Last year, when the NFT Everydays: The First 5,000 Days by Beeple sold at Christie’s for $69.3 million, it catapulted the non-fungible token’s market into the mainstream. A large number of people have invested billions in this industry and the boom is not stopping.

Recently, NewsBTC reported an aggressive surge in the NFT trading volume this year despite the falling crypto market. A report by Dappradar showed that in the first ten days of January, NFT trading generated around $11.9 billion.

Our previous report quotes Mason Nystrom, a senior research analyst at Messari, who alleged that “The cryptomarkets are fairly correlated – the market tends to rise and fall with Bitcoin. This has made it surprisingly interesting over the recent downturn as the NFT market has continued to increase in volumes.”

However, the rapid rise of the NFT space has not moved the officials of the Internal Revenue Service (IRS) to shed some light on the taxation parameters for the assets.

Even taxation experts are confused on the matter and can only speculate about the possible outcomes. As a large share of NFT traffic comes from the younger generations, are users prepared for tax filing season? The IRS is gazing at future penalties.

Related Reading | January Proves Turbulent For Investors But NFT And GameFi Seems To Be Eating Good

The IRS Gears Up

In November 2021, the $1.2 trillion infrastructure bill was signed into law by President Joe Biden as a key part of his economic agenda, proposing large investments in the country’s infrastructure. The funding is to come from a few sources involving tax changes.

Watching over the cryptocurrency industry’s boom, the infrastructure bill directly targets its investors, but they fail to educate digital assets users on all the information they need to report. The unawareness could result in possible felony convictions for tax evasion.

However, the law updates the definition of the terms “broker” and “digital assets”, and clarifies that users with regular transactions or any crypto transaction over $10,000 must report that data to the IRS. In this case, taxation works for digital assets in a similar way it does for capital gains relative to stock and bond trades.

However, non-fungible tokens are not close to being as clearly defined by the law as other digital assets, so there is a lot of room left for interpretation. That’s a dangerous game for investors, but the IRS investigators seem eager for cases to surge soon and are ready to crackdown on the market. They might see billions of dollars coming from the NFT gains tax bills.

Are NFT Investors Evading Taxes?

The murky confusion originates because it is not clear whether NFTs are taxable as art collectibles or not. It is fundamental to be aware of this because most crypto assets and stocks have a long-term capital-gains rate up to 20%, but for art collectibles, it’s 28%. And if NFTs are to be considered as ordinary income, the rate could go as high as 37%.

Michael Desmond, the former chief counsel at the IRS who is now a partner at Gibson, Dunn & Crutcher, commented for Bloomberg that the rising NFT trading traffic might force the IRS to clarify the rules, “but it may begin auditing people first.”

The best-case scenario is gearing up and going through large amounts of paperwork, like the NFT investor Adam Hollander did, spending 50 hours checking months’ worth of transactions. He stated that “It’s an absolute nightmare,” and added that “There are people who aren’t going to be willing to do what I’m doing.”

And that nightmare really is the best-case scenario compared to tax evasion penalties.

Related Reading | Sports NFT Marketplace Lympo Suffers An $18.7 Million Hack

Total crypto market cap at $1,9 trillion in the daily chart | Source:
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Mercedes Joins with ART2PEOPLE 5 NFT Artists For G-Wagon NFTs



Mercedes Joins with ART2PEOPLE 5 NFT Artists For G-Wagon NFTs