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How Much Should You Spend On Pay Per Click Advertising?

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The exact amount to be spent on Pay Per Click advertising depends on the nature of the campaign to be executed. As the name suggests, with PPC campaign advertisers need to pay every time when someone clicks on it. It is the popularity of the keyword that is going to determine the cost you need to pay.

Below, we have chalked out a framework that lets you calculate a realistic budget. This framework can be categorized into two stages namely testing and potential return on investment (ROI).

Stage 1: – Testing

It is absolutely not possible to figure out the budget to be spent right at the initial stage itself. You got to test many ideas and analyze the outcome to know the campaigns that might work and those that might not work. As an exception, the profitability of certain campaigns can be ascertained at the beginning stage. However, this happens in rare scenarios, when the competition level of target keywords is low. Explore, test and research your campaigns by investing a decent sum in this phase with no expectations of returns.

A proper understanding of certain basic components is vital before you test your campaigns out.

Cost per click for target keywords: – PPC model adopts an approach wherein irrespective of the number of times your ad appears, you are warranted to pay only when someone clicks on it. The cost varies with keywords, and Google offers an estimate of the amount you need to shed for each click. For example, the keywords “athletic shoes” and “body deodorant” commands a CPC of 5 AED and 6 AED respectively.

Prepare a complete list of keywords that you want to test and use Google AdWords Keyword Planner tool to calculate the approximate estimate for every keyword. Please do note that it is just an estimate and not an actual cost. There might be an increase or decrease.

How long can be the testing phase?

The mistake many PPC campaign managers commit is by restricting the testing phase. Though there is no specific time period for testing phase and the benchmark amount to be spent during the testing phase, it predominantly depends on the industry and keywords chosen. For keywords with increased search volume, results are visible in a short span of time. When the search volume is low, testing phase gets elongated, and hence it will take time to obtain meaningful insights.

Prospective Sales Conversion Rates: – Arrive at an approximate estimation by considering that, it would be 1 in 100 people who will be viewing the ad and clicking on it and, another 1 in 100 people who will be getting converted as customers. Though it is just an estimate, in reality, your ad might command more or less traffic.

How to arrive at a testing budget?

The first thing is to decipher the cost for keywords to be tested. If you are able to convert 1 customer through 100 clicks, then the cost per sale should be inferred by dividing the cost per click by 1 percent. For a keyword costing $5 per click the cost of an estimated sale is $500.

Stage 2: – Potential Return on Investment (ROI)

Upon completion of the testing phase, the goal is to enhance the return on investment from AdWords. Many have doubts with regards to the tune of investment to be made in the ROI stage. If suppose that your ads are profitable and netting maximum returns, you can pump in more investment.

It is crucial to strengthen the quality of ad texts so as to increase the ad quality score in order to decrease the cost per click rate. On the other hand, it is equally important to focus on earnings per click. Earnings Per Click gives an indication of the amount your business can afford for every single keyword. Your campaign is considered to be profitable when you pay less.

Once you identify the prospective ROI, it is time to build a conversion-centric PPC strategy for your business. And, this should be very precise and should have taken into account all the insights obtained during the testing phase. The strategy so developed should be in tune with the overall business objectives. And, only then it becomes meaningful.

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Tips For a Stress-Free Local Moving Service in Dubai

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moving services in dubai

As stressful as a long-distance move can be, moving to a new location can be a rewarding experience. It is possible to ease the transition in some ways. As long as you stick to a few simple rules, the process should be as straightforward as possible. You must know how to plan your activities and stick to the plan to succeed. If you are moving to or from Dubai, here are some tips to help you and your family get settled in.

Getting Organized for Your Local Move in Dubai

In many ways, local moving in Dubai is more difficult than moving locally. As an example, if you can’t remember something in town, you can return and get it back. For example, if you are moving to Dubai, but want to return, there’s no way around it. It’s also a matter of cutting your ties with old friends and acquaintances, as well as your home town. Everything, including schools, jobs, and the places you frequently visit, is changing. In the end, it’s a hassle and a source of anxiety. Even though these suggestions may not be the most effective, they can help alleviate some of your stress.

Tip 1 Movers vs. Self-Movers

If you can afford it, we strongly recommend hiring a moving company. Moving is a mental and emotional challenge as well as a physical one. Many people, no matter how strong or young, struggle under the weight of large appliances such as washers, dressers, and couches. In addition, loading a truck requires a certain level of skill and expertise. You have to put together the world’s largest puzzle without the help of the box. You need to make sure it doesn’t shift around while the truck is moving. As a result, your truck will be littered with broken or damaged items when you arrive at your destination. Hiring a moving company to help you relocate far away from where you currently reside is highly recommended if at all possible. If you are moving to or from Dubai, this is a good place to start. It may be more expensive, but the impact on your mind and body is far less severe.

The Second Step is to Label All of Your Boxes Thoroughly

When moving, one of the most difficult tasks is finding something to do when you arrive at your new home. There are so many boxes that it looks like a cardboard box festival is about to take place! As a result, it’s critical to label the boxes as clearly as possible when packing. Make a note of what’s inside the box, as well as where it’s going to be when it arrives at its destination. (The kitchen, the living room, the bedroom, etc.)) The names of your children could also be written on boxes if you have a large family (bedroom, kitchen, living room). Sally-Living-Room-Pillow, for example, or Sally-Bedroom-Toy If something specific is needed, you’ll be able to quickly and easily search the boxes for it!

Tips 3 and 4: Use Lightweight Items to Load Furniture

Having enough space on the truck is one of the biggest challenges for locals moving to Dubai. With regards to moving yourself, this is especially true! If your truck isn’t big enough, you are going to run into a lot of problems. Fill chests, dressers, and other furniture pieces with lighter items to avoid this small disaster. It’s a good idea to cram them full of everything from clothing and toys to bedding.

There is, however, a very important cautionary note: don’t overfill your bookcases! Even one book-filled drawer can make moving the dresser difficult. When the drawer is on a moving vehicle, the additional weight could cause damage to it. As a result, it’s best to stock your drawers with lightweight items.

Use a Storage Unit as a Fourth Step

The truth is that home closing occurs regularly. Once you arrive, you won’t be able to take possession of your belongings if something bad happens to your house. For a variety of reasons, this is a serious issue. For one, you’ll have to find a place to stay until the closure is complete. Secondly, you must find a new home for your belongings like furniture moving in Dubai because they cannot be left on the moving truck. It’s not just clients and deliveries that they do; they also have their customers.

You can also use a storage facility to keep your things. It’s a good idea for many reasons, including To put it simply:

• It’s cheaper than what most movers will charge for storage.
• It’s a safe place to be. Security cameras and a keypad-controlled gate will keep your belongings safe at all times.
• It’s easy to get to. If you need something, all you have to do is go to your storage unit and grab it. This cannot be done in a moving company’s warehouse.
• It’s spotless. During your time in storage, rats, bugs, and other vermin will not harm your belongings.
Classic Mover Dubai has a massive storage facility for your business moving.
• You have the freedom to move your belongings at your own pace to your new residence.
Relaxation is the most important thing! Be confident that you can do it. If you stay focused, you’ll be settling into your new home in no time.

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How To Display UGC During An Event? – A Complete Guide

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Social Media Wall In Event

Every brand in existence wants to promote its brand in the best way possible. Organizing an event is the first step in this quest. However, just putting an event into action is not enough, your brand should be reaping the benefits in the form of user engagement and generation of maximum UGC

However, user engagement and generation of maximum UGC is easier said than done; you need to play your cards right. For example, displaying the UGC generated around your brand at an event in the best possible manner is the starting point.

If you are looking to leave no stone unturned at your upcoming event in terms of UGC display, then you have stumbled upon just the ideal written piece.

What Is User-Generated Content?

UGC is the most genuine and authentic content on the internet that brands can use to build trust and hit a chord with their customers.UGC can be generated in multiple ways such as by posting experiences on social media channels, offering feedback on google reviews, creating testimonials, sharing on a podcast, etc.

UGC offers several benefits, such as social proof and enhancement in ROI. As a result, a profitable marketing strategy can be created that would bring success without too much investment.

How To Generate UGC During An Event?

Generating UGC is the step that would define the success of your event. Properly presenting UGC would make you reach a wide range of people that could potentially turn into your customers. So, how can you skillfully display UGC during an event? Let’s have a look!

Create A Fun Hashtag Contest

You can use an authentic hashtag for their event and set guidelines around it that would assist you in accumulating just the type of content you require from your customers. These guidelines would also serve you well in finding out the winner of the hashtag contest. 

To add icing to the cake, you can run this hashtag contest on your social media wall, which would ensure enthusiastic participation from attendees of the event. In addition, this step would lead to maximum UGC generation, taking customer engagement around the event through the roof.

Run A Social Media Wall

Display a Social Media Wall to your audience is the best thing you can do to engage your audience during the event.. A social media wall is a collection of attendees’ social media posts, google reviews, videos, and feedback from various social media platforms like – Facebook, Twitter, Instagram and so on. Most of the Social walls are auto-synced, making the latest feeds updated on-screen in real-time. These real-time feeds keep the event audience engaged and hooked to your event. 

social media wall

You can amplify user engagement at the event by encouraging the event attendees to use your hashtag while posting on social media to feature on the social wall. Then, in a bid to get in the limelight, attendees would create UGC on social media that would give a lift to your motive of accumulating the maximum amount of user-generated content. After this, a bandwagon effect would be created, which would inspire other attendees to post on their social media about your event since your social wall displayed content of other attendees.

Create And Capture Moments 

Turn on your innovative mode when it comes to engaging attendees. Offer them something that they would love to flaunt on social media and remember for a lifetime. For example, one of the most talked-about forms is a photo booth at events. The audience can get themselves clicked at your event’s photo booth and, later on, can post those photos on social media platforms using filters and the brand logo that you would provide. 

If you organize a virtual event, you can create a virtual social photo booth using several virtual photo booth creating software. Photo Booth is a great tool that is simple to arrange but provides tremendous results for your user-generated content.

Apart from the Photo Booth feature, you also have the option of adding a fan meet and greet element. The fan meets and greet feature is the part of the event where the audience members can meet the speaker or the artist and click pictures with them, which later can be posted on social media handles. Innovative things at your event would keep your customers engaged, which would prompt them to do a word of mouth marketing for your brand on social media. 

Wrapping Up

User-generated content carries loads of potential that could elevate your event to another level. It has been offering tremendous results to brands that actively include it in their marketing procedure. Organize a marketing strategy that revolves around the points mentioned above, and you can see your results going upward in no time. 

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EML to PST Converter to Know How to Open Windows Live Mail Files into Outlook

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Windows Live Mail is a default email client of Windows Vista operating system. However, Microsoft discontinued it and does not provide support. Due to this, various users forced to switch their data from Windows Live Mail to any other platform. What else is better than MS Outlook? It emerged as one of the most popular email client from the few decades. We will later dices about MS Outlook min details.

Most of the users find difficulty in exporting Windows Live Mail data in Outlook because both the email client support different file formats i.e. EML and PST respectively. Therefore, it is not possible to directly open Windows Live Mail file in Outlook unless you don’t know the right way. In this blog, we will tell you all possible ways to solve your query how to open Windows Live Mail files into Outlook and the efficient way to EML to PST conversion

Professional Solution to Open Windows Live Mail Files into Outlook

The professional solution is the best solution available to migrate all EML files to Outlook PST. It provides you direct solution with guaranteed success. You can move multiple EML files from Windows Live Mail to Outlook in just one go. It provides you solution of how to open Windows Live Mail files into Outlook with 100% accuracy and integrity. You can move EML files to Outlook all versions such as 2019, 2016, 2013, 2010, 2007 and 2003. Follow below mentioned steps to understand how the software works:

Step 1: Download CubexSoft EML to PST Converter in your system.

Step 2: Now load your file in the software by either clicking Select File or Select Folder option.

Step 3: Click Export button and choose Outlook PST in select saving option.

Step 4: Select location to save the PST file and then tap on the convert button.

Step 5: Finally a pop-up Windows open with a message “Saving Completed Successfully”. Click Ok to end the process.

Manual Method to Open Windows Live Mail EML File in PST

Warning: It is recommended to take backup of Windows Live Mail data before performing the steps. A single mistake may result in data loss.

Follow below mentioned steps to open EML files in Outlook PST:

Step 1: Open Windows Live Mail and MS Outlook in the machine.

Step 2: In Windows Live Mail, go to File tab and choose Export option.

Step 3: Now select messages from Open list.

Step 4: Next choose Microsoft Exchange and click Next to proceed further.

Step 5: A pop-up Windows opens with a message “All Email Will Be Exported to Microsoft Outlook or Microsoft Exchange”. Hit Ok button.

Step 6: Choose the folder which you want to export and then hit Ok button.

Step 7: Finally click on Finish button to end the process.

The manual method to move EML files from Windows Live Mail to Outlook does not provide guaranteed solution. The solution differ with each Outlook version. It is also mandatory to install both MS Outlook and Windows Live Mail in same machine.

Final Words

In this blog, we have discussed about two different ways to solve your query how to open Windows Live Mail files into Outlook. You can use both the method to open Windows Live Mail data in Outlook PST. However we recommend you to use professional solution instead of manual method for risk-free conversion. Download demo edition of EML Converter to know how the software works.

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