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Discover the Top 7 Lead Generation Methods for Your Business (And Understand Them)

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Just like the classic real estate industry question: “What are the TOP 3 most important features of any property?” (location, location, location) – the single most important fuel you’ll ever create, buy or wish you had for your business is leads, leads, leads! Doesn’t it make sense to know and understand the top 7 ways to generate leads?

Production Method # 1:

Direct Visual Impact. Impact? Really? Really! Unfortunately, when it comes to direct lead generation like it has been done for decades, most people get it wrong. It doesn’t matter if it is a sign on the side of your vehicle, building or bandit signs, you must be direct, powerful and short with your message. Your colors must be bright and high contrast. Yellow and black signs work best, period. The sign area must be maximized so that letters are as big as possible. Become a sign sage – evaluate readability, placement and “attention factor” of every sign you see. Emulate the best of what you see.

Production Method # 2:

It is very important that you become hyper-aware of the power of coupons. You can easily make a business card that is also a coupon. When you do this, you are adding huge power to every card you give out. Can you put flyers on car windows? If you put a flyer on my windshield, it makes me want to meet you to give you a piece of my mind. When you put a valuable coupon the size of a business card just above my door handle in the window rubber, I will put it in my wallet – BIG difference!

Production Method # 3:

The U.S. Post Office (USPS) is now offering delivery of an 8″ x 11″ flyer for 16 cents per mail box. This is an amazing deal. It gets better. You can sell advertising on a flyer to other businesses that do not compete with you and cover your cost. Please understand, you can get 5,000 double sided color flyers that are plastic coated for about $400. You can see, with both sides available for ads (coupons) you’ll have plenty of space to sell and at the same time, your ad (coupon) appears on a portion of the same flyer. This is endless free advertising in exchange for a little work. You could even make money while getting your ad for free!

Production Method # 4:

We all hate email SPAM, don’t we? However, you may not realize that you have probably responded to a SPAM email at some time. From that email, you may have built trust in the person who sent you the original SPAM. SPAM is legal if you follow some simple rules – Google it. Major corporations use legal email SPAM. Most people don’t realize that the SPAM law is actually the CAN-SPAM law (meaning you can spam as long as you follow a half dozen simple rules).

How can you do it so no one gets upset? Offer free help or valuable information. I did this with real estate agents (for example). I sent them valuable tips they had never been sent before. I told them in the original email that I would continue to send tips unless they unsubscribed. I made it extremely easy for them to unsubscribe. I quickly built a big list which accepted my emails. I eventually made an offer of my product to them in the same email with a tip. My product was real estate buyer leads which we (my son and I) produced on the internet. We offered a great bargain. It is because we continued offer free great information along with the product offer that very few unsubscribed.

Production Method # 5:

Run a simple drawing for something. We have all put our business card in a box for a free lunch. If you have a brick and mortar business, you can do this to get attention for a new product in your inventory. Make the drawing for that product. Put the drawing date out about 60 days. People will give you their name, email and cell phone number. Follow up and offer them a “special phone offer” discount for the product.

Production Method # 5:

Create a business card rack in your shop. You can buy these racks as well. They are designed to hold about 20 business cards in up to 60 slots. Next, buy some $1 or $2 desktop plastic business card holders. Make a business card coupon. Visit local businesses around your business. Introduce yourself and say, “I would like to ask a favor – would you put my cards on your counter?” Show them your 40 cards in the little individual rack. Ask for their cards – “I’ll display your cards in my shop.” This works like a charm!

Production Method # 6:

The famous review service (YELP) is a powerful lead generator. Most people do not realize that they must register their business with YELP. Google+ is powerful as well. Get registered at both, now! Start writing YELP reviews on every business service you use. Write honest reviews. Your reviews will be posted by YELP only after you have written multiple reviews.

Production Method # 7:

Online lead production. How do you get leads online? There are several ways – it is a big subject. Google has (recently and once again) made changes… and now, You Tube clips seem to have more power than ever. If you don’t know how to make and upload You Tube clips, consider investing the time. Another time tested method is to create simple but powerful capture website pages. These pages typically make a true and powerful offer of something of real value, for free.

What ever you do, never stop generating leads. Build sustainable systems that are easy to maintain. You will be a big success.

What should you do next?

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Why is Node.js important for your back-end web application?

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NodeJS has been the buzzword in the tech world lately. Many companies like PayPal, LinkedIn, and Uber are now using it to develop their apps. Other companies include Walmart, Groupon, and Yahoo. Here are a few reasons why you should take NodeJS training for your future career. This technology can make your job much easier and more rewarding. Learn about some of the advantages of this language, and why it will improve your job prospects in the future.

NodeJS is one of the most popular programming languages today. More than 95% of websites use it to develop the front-end. However, before 2009, it was used for only front-end development, and was used in conjunction with various server-side languages. In 2009, NodeJS was developed by Ryan Dahl, who surprised many developers when it was released. It is a powerful and efficient application development tool, which is rapidly growing in popularity.

Node is also a great language for building real-time interaction applications. Unlike browsing, these applications require fast communication between clients and servers. Furthermore, they often require persistent I/O. Node is the best choice for such a scenario. In addition to being easy to learn, Node is a fast-growing language, and you’ll have the opportunity to earn big from this skill.

Compared to Golang, NodeJS has an edge in error handling. It makes it easy to use callback functions. It is also easy to learn if you’re familiar with JavaScript. Node js training courses are structured learning processes that can be customized for your specific needs. The community of Node JS developers is large, which makes it easier to learn the language. The Node JS learning experience is also much more convenient than Go.

Node JS is easy to learn. It has an enormous developer community, which makes it very easy to learn. If you are an experienced JavaScript developer, learning Node JS is easier than Go, which is a popular language. Node JS courses can help you learn Go, JavaScript, or any other language. It also can help you become more productive. Node JS classes are structured and can provide an edge in the job market.

Node JS is a powerful application development language. It’s easy to learn and has a large community of dedicated developers. The Node JS language is a popular choice for web developers and many web development companies use it in their applications. Despite its popularity, it can be challenging to learn without the right training. You might not be comfortable with it, but it’s worth it for your future.

Node JS is a popular language among web developers. It is easy to learn, and it’s easy to use. Unlike other languages, Node JS is compatible with most web technologies. This means that it’s not only easier to learn Node JS than Go, but it’s also easier for non-JavaScript developers, too. Node JS is the language of the future.

Node JS is more versatile and flexible than Golang, which is another popular language. It is an asynchronous programming language, meaning that it uses callback functions to communicate with other programs. It’s also easier to learn for non-JavaScript developers. Node JS is more accessible than Go, so you should start learning it for the future. Node JS is easy to learn, but it’s not easy to learn.

Besides Node JS, it’s also a great language for developers. If you’re looking to build a web application, it’s important to learn NodeJS. This is the language of the future. It helps you create scalable web applications. If you’re looking for a fast-loading website, Node JS is the best choice. Its modular design makes it easy to integrate with other systems.

Node JS is a great way to build web applications. It’s a scalable and lightweight language. It’s also perfect for microservice architectures. It uses node modules to build functions. It can be independent and can be maintained independently. This is a huge advantage for developers. It’s easy to deploy and maintain. You can use it anywhere you want to. It can be used in mobile applications as well.

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How Glock Became America’s Favorite Handgun

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hand gun

The Glock became the talk of the town during the 1980s because it could hold 17 bullets rather than just 6 and didn’t need extraordinary force for pressing the trigger. Soon, this gun became popular worldwide because of its amazing features. The armed forces in the United States were looking for a powerful, handy, and reliable pistol after the Miami shootout in 1986. By that time, the Glock had gained a lot of fame in Europe.

But, if we talk about the United States, it’s a fact that the Glock is the favorite handgun and the very first choice of every person. Here are some reasons why Glock is preferred more than any other kind of gun.

It is Lightweight

The Glock guns are made up of polyester rather than steel. Besides this, these guns even contain firearm material and polymer clay. This firearm took the entire United States by storm because of its outstanding quality. So, anyone who needs a handgun for self-defense or looking for something that could be a valuable addition to their armory can purchase a glock 80% polymer pistol from 80 Percent Arms.

It is Available in a Variety of Models

One can find a variety of Glock models available in the market. This is also a great reason this gun is so famous in the United States. The very first model of Glock was launched in the market during the 1980s; from then till now, the weapon has not gone through any amendment as such. However, the variation in models is due to the caliber or range of the gun.

It is Reliable and Convenient 

One of the reasons Glock became the favorite handgun in the United States of America is that it is very reliable and convenient to use. In 1982 the Glock met the needs of Austrian military officers who were looking for a reliable and efficient handgun. There is hardly any handgun that could meet Glock’s standards.

Its Design is Simple

Talk about the design of this handgun; it is just as simple as anything. Its simplicity makes it unique, convenient to use, and the best choice for almost everyone. Also, the simple design of this gun makes it easier for the owners to handle this weapon with care and thus reduces the chances of accidental injuries and death.

The Law Enforcement Agencies Prefer It

Glock became popular in the United States when law enforcement agencies began to use it despite its features. After that, almost all of the armed forces were using Glock, and this was exactly when this weapon began to hold the attention of the majority.

Glock is undoubtedly the safest, most reliable, handy, and convenient handgun one can find in the market. These lightweight pistols could prove to be life-saving and the most reliable thing you would ever need to protect yourself from life-threatening situations. No wonder it has made its way into rap lyrics, 2/3 of all the US police departments

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Chinese Hackers Using Log4Shell Exploit Tools to Perform Post-Exploitation Attacks

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Chinese Hackers Using Log4Shell Exploit Tools to Perform Post-Exploitation Attacks

The cybersecurity firm, CrowdStrike has warned that Chinese hackers are using the Log4Shell exploit tools to perform various post-exploitation operations.

The hacker group behind these malicious operations, Aquatic Panda was seen using the Log4Shell vulnerability, with the help of a large academic institution.

In early December the Log4Shell and LogJam vulnerability, which were tracked as CVE-2021-44228 was discovered in the popular Log4j logging library.

Aquatic Panda

Aquatic Panda is a Chinese hacking group that is operating since May 2020 and it has two primary goals:-

  • Intelligence collection.
  • Industrial espionage.

This hacking group mainly targets all its users from the following sectors:-

  • Telecommunications sectors
  • Technology sectors
  • Government sectors

Apart from this, the AQUATIC PANDA counts on the following tools for the execution of all its operations:-

  • Cobalt Strike
  • FishMaster (Unique Cobalt Strike downloader.)
  • njRAT

Technical Analysis

To gain initial access to the target system, the Aquatic Panda uses a modified version of the exploit for a bug in Log4j, and then it performs several post-exploitation activities like:-

  • Exploration
  • Credential collection

The hackers targeted VMware Horizon that used the vulnerable Log4j library to compromise a large academic institution, and on December 13, 2021, the exploit used in this attack was published on GitHub.

1641449105 417 Chinese Hackers Using Log4Shell Exploit Tools to Perform Post Exploitation Attacks

Using the DNS lookups for a subdomain running on VMware Horizon as part of Apache Tomcat, the threat actors performed a connection check.

1641449106 463 Chinese Hackers Using Log4Shell Exploit Tools to Perform Post Exploitation Attacks

On the Windows host where the Apache Tomcat service was running, the team ran a series of Linux commands, and not only that even they also performed the same on those aimed at deploying malicious tools that are hosted on remote infrastructure.

Here at this point to better understand privilege levels and learn more about the domain, the threat actors have also conducted surveillance efforts. While they also tried to interrupt a response solution and third-party endpoint threat detection solution.

The malware and three VBS files were extracted by the hackers through PowerShell commands, and to accomplish this, additional scripts were deployed by the hackers.

At this stage, by performing memory dumps and preparing them for theft, the threat actors of Aquatic Panda attempted several trials to collect credentials.

Moreover, the attacked academic institution was timely warned of suspicious activities to be able to quickly use the incident response protocol, fixing vulnerable software and deterring further development of the malicious activity.

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