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12 Reasons Why Virtual Trade Shows Fail to Realize Their True Potential

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We do several virtual trade shows in closely monitored corporate environments, very successful, and very loved by participants, held entirely online – with no in-person counterpart. The definition of success of these virtual fairs however, is different from what the convention industry would consider to be the definition of a successful trade show. What I foresee happening is for every marketing department to be weaving in virtual trade shows as part of its marketing mix. This post may seem like introspection or a set of lessons learned. As is usually the case with any exercise in introspection, some good will come out of it. By understanding and confronting the reasons for the failure of virtual trade shows to realize their true potential – of being able to connect millions of businesses worldwide – I hope to facilitate some thinking about the right climate for virtual fairs to flourish.

It is just a matter of time before virtual fairs become as popular as social networks. Social networks are limited to people who know each other through a certain degree of separation. Virtual trade shows, on the other hand, make chance encounters possible. Therein lies their power and potential.

  1. Virtual tradeshows might connect businesses, but they fail to connect emotionally with business professionals. It is more interesting to hear of a real-life romance that grew out of an online dating site than to hear of a successful business deal through a lead found at a virtual trade show. Ever heard of two businesses falling in love with one another at an online matchmaker, and wanting to do business together? Even if we hear of them, there are perhaps very few scenarios in which they could become human-interest stories.
  2. Virtual tradeshow participants do not like to share their success stories. When we piloted a trade show for the promotional products industry way back in October 1999, I did some follow-up calls to find out if any real inquiries and orders were generated. An exhibitor actually had someone place an order directly after visiting his virtual booth. Here’s the problem. For competitive reasons, he did not want me to publicize it. About a month ago I heard that a virtual exhibitor was talking about 2 contracts she won after online visits at her virtual booth from buyers of a large Fortune 100 corporation. Again, due to competitive reasons, she has avoided media attention. I heard that it took 15 years for sliced bread to become wildly popular. I believe virtual trade shows will have greater success once it is not such a well-kept secret.
  3. Virtual trade shows are too transparent. Every click of the mouse can be tracked in a virtual trade show. Trade show organizers are more easily held accountable for the return on tradeshow that they deliver to exhibitors. The return on investment in a virtual trade show is easy to identify and analyze in absolute terms. In a real-world trade show, there are several subjective aspects that factor into a participants’ perception of whether they consider a trade show a success or not.
  4. Virtual trade show is an underdog with no cheerleaders. Without exception, whenever I have mentioned virtual trade shows to marketers and exhibitors they have always expressed tremendous enthusiasm for its value. However, when perceived as a replacement to in-person trade shows it has evoked strong mixed reactions. Often a trade show gig is an escape from the cubicle. It is the time when one can combine a trip to exotic locales along with the family and have a mini-vacation. Virtual trade shows are not merely fighting misconceptions about what they can do for a business, but they actually compete with a marketing executive’s leisure time. Virtual trade shows shoot themselves in the foot when they try to position themselves as helping a business executive spend time with her or his family. Asking someone to give up in-person trade shows and do only virtual trade shows is like asking a connoisseur of chocolates to give up chocolate. Highly unlikely.
  5. “There is no such thing as a virtual trade show”: This, quite literally was the welcoming remark of a veteran trade show industry executive whom I had gone to meet during our early years in business, as I was being ushered into his office. As he described the magic of bringing to life an in-person tradeshow, the magic of ‘getting it right’, the magic of bringing the right attendees in front of the right exhibitors year after year, the magic of seeing an empty convention center come alive over a 3-day period, the thrill of creating value and entertainment, I could see in his eyes the pride and joy of creation. He said it feels like a Hollywood movie maker. Virtual trade shows may very likely have to wait until they have learned to scale up in alternate untapped markets before they can earn the respect and the attention of veterans in the trade show and media industry. For now, it is like telling Formula One drivers that their races will be held in the video game arcade. In their present state, virtual trade shows can provide neither a comparable adrenalin-rush, nor the incremental financial incentive to get established trade show organizers excited about them.
  6. The tradeshow metaphor is being carried too far. When we began in the late 90’s it made sense to borrow the trade show metaphor for these online events. Making a virtual booth look and feel like a real-world trade show booth helped users scale the learning curve rather well. However, the demographics of the workforce has changed significantly in the past decade. The new entrants to the workforce view the web as an extension of their universe. There is no need for a real-world metaphor to explain what one is trying to do with a virtual trade show. Why then should a virtual booth look like a real-world trade show booth. Why should one have virtual trade shows that have a panoramic 2-dimensional view of an exhibition hall with meaningless human-like figures gliding by aimlessly? Why are virtual trade shows not defining themselves to really provide an extra dimension to the entire marketing experience of a business. Why provide a metaphor when the virtual trade show can never replace the in-person trade show and is not designed to replace it?
  7. Absence of standards on what an ideal virtual trade show should do is a major obstacle. We get inquiries for different kinds of online environments. It is not possible to describe them accurately with the term virtual trade shows. They serve various purposes. They always have a business objective. They aim to solve one or more problems. They often have nothing to do with in-person trade shows. However, the absence of standards for virtual trade shows means that it is open to anybody’s interpretation. When one looks at publicly accessible virtual trade shows, whether they be of HGTV or of the EPA, one never knows what to expect. The concept of same-time, different-place interaction as my co-founder aptly puts it, is missing most of the time. Making users go through meaningless convoluted pages of navigation only go to reveal that the virtual trade show suffered from lack of a clear direction, purpose or sense of ownership.
  8. Use of traditional media to pull audiences into a virtual trade show is known to fail. We have learned this from experience. If you send me a post card in the mail reminding me of a virtual trade show, or if you put an expensive ad in the nation’s leading journal about a virtual career fair, I still can’t click through to enter.
  9. Exhibitors and sponsors fail to take ownership of the virtual trade show experience being offered. Unfortunately, some of the virtual trade shows that I have experienced include cases where a media company goes through hoops to advertise the virtual trade show, pummels me with emails to stay on my radar screen, only to have no real human being available online during the live event, or have someone clueless and/or indifferent, who simply takes down an email address and phone number to pass on to the right person. Virtual trade shows fail when sponsors and exhibitors do not have sufficient skin in the game.
  10. The feeling that anything online ought to be free. There are two problems with giving access to a virtual trade show for free even when a sponsor is supporting it fully. One is that without sufficient skin in the game, the groups that are supposed to show up online to make the virtual trade show a success, will more than likely not show up. Secondly, when a virtual trade show is delivered for free, it can not be adequately supported. An improperly supported virtual trade show in turn is a disservice to the users and to the concept itself. Just like in-person trade shows, a virtual trade show distinguishes itself by the quality of the traffic and interaction it can produce.
  11. I danced even though I had sore feet. Trade shows usually are a lot of fun. Often they include a band and a dance floor. Virtual trade show producers then have a very poorly woven argument under which to take cover if they try to tell trade show participants that you can spare yourselves some sore feet at our virtual trade show. Sometimes, the ‘no sore feet’ argument sells, but it is not a sufficiently strong one to result in a sweeping acceptance of virtual trade shows.
  12. Neither the green movement nor soaring gas prices can help virtual fairs become mainstream. While getting on the green movement is great, I hesitate to anchor the value proposition for our virtual trade shows on that argument. It is the same about spiralling gas prices. The virtual fairs have been compelling in their value even when gas was selling at $0.95 a gallon. It should be no different even if gas hits $8 a gallon. Virtual fairs have been compelling in their value well before see-through screeners at airports force us to spend an extra 10 minutes at the gym. No free-gas coupons here. Riding the latest news headlines have never helped virtual trade shows.

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How to Record Zoom Meeting as a Participant & Without Host Permission

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Zoom meetings are fast-paced and frenetic, which makes it challenging for your team to stay on the same page. This can make it difficult to keep discussions brief and concise. To help keep everyone on the same page, you can use a Zoom meeting recording app. Participants can listen to the meeting and take notes without disrupting the flow of the meeting. The best part? You don’t need to be an IT pro to set up a Zoom meeting recording. Follow these simple steps to start recording your team’s meetings.

What is a Zoom Meeting Recording?

Unlike a normal meeting, which is audio-only, a Zoom meeting allows you to both see and hear everyone in the meeting room. Zoom takes notes during the meeting and sends the audio recording straight to your inbox. Then, you can edit and annotate the recording with your team’s comments. You can also share the recording with others who are on the meeting attendee list. Once you start recording, you can pause and resume the Zoom recording if you need to. And don’t worry, your team won’t be able to see that you’re recording them. Zoom offers several different recording options, so you can find one that works for your team.

Record Your Team’s Meetings with Zoom

If you’re looking to start recording your team’s Zoom meetings, consider setting up a recurring meeting. Every week, you can schedule a Zoom meeting to record the meeting. This makes it easier to stay consistent. You can also use a Zoom meeting recording app like Webex Meetings or Zoom to record your team’s meetings on your smartphones and tablets. Before you can record a meeting, make sure the option is turned on in your Zoom settings. Next, invite everyone to join the meeting via the company-wide Zoom app.  If you have any questions about the recording, click “Ask the host” and send an email to the host.

Set Up a Zoom Meeting Recording

While recording a Zoom meeting is convenient, you’ll want to make sure it’s set up correctly. Begin by inviting everyone who will be invited to the meeting to join via the Zoom app. Then, start the meeting and make sure the “Record” option is turned on. If the meeting is audio-only, then you won’t be able to record it. But, you can use a screen recorder like Camtasia to record the meeting. If the meeting is audio-only, then you won’t be able to record it. But, you can use a screen recorder like Camtasia to record the meeting. Once the meeting is finished recording, you’ll be able to view and edit the recording in your Zoom inbox. When you’re ready to save it, select “Save” from the header. If you have any questions, you can send an email to the host or host leader.

how to record zoom meeting

If you’re looking to start recording your team’s Zoom meetings, consider setting up a recurring meeting. Every week, you can schedule a Zoom meeting to record the meeting. This makes it easier to stay consistent. You can also use a Zoom meeting recording app like Webex Meetings or Zoom to record your team’s meetings on your smartphones and tablets. Before you can record a meeting, make sure the option is turned on in your Zoom settings. Next, invite everyone to join the meeting via the company-wide Zoom app. Once everyone has accepted the invite, they will automatically be added to the meeting. Then, you can start the meeting and begin recording.  When you’re ready to save it, select “Save” from the header. If you have any questions, you can send an email to the host or host leader.

screen recorder

If you want to start recording your team’s Zoom meetings, you can use a screen recorder like Camtasia. This will allow you to record the meeting audio and take screen recordings. If your team uses Zoom, you can also use a screen recorder like Camtasia to record the meeting audio and take screen recordings. This will help you stay on the same page with your team. Once you’ve set up your Zoom meeting recording, host the meeting and start recording. Then, start the screen recorder to record the meeting audio and take screen recordings. You can use these recordings to help your team stay on the same page. Make sure to set the screen recorder’s audio level to “Mic +” or “Mic Only.” This will make sure you don’t accidentally record the meeting audio. Next, share your screen recordings with your team. They can then view and edit their screen recordings to make sure everyone is on the same page.

wrap up the meeting after the recording

 When you’re ready to save it, select “Save” from the header. END the meeting by announcing that it’s time to end the meeting. If you want to add a closing remark, then do so. But, make sure to announce that the meeting is over. If you have any questions, you can send an email to the host or host leader. END the meeting by announcing that it’s time to end the meeting. If you want to add a closing remark, then do so. But, make sure to announce that the meeting is over. If you have any questions, you can send an email to the host or host leader.

screen recorder Windows 10

One benefit of recording your team’s Zoom meetings is that you can use a screen recorder like Camtasia. This will allow you to record the meeting audio and take screen recordings. If your team uses Zoom, you can also use a screen recorder like Camtasia to record the meeting audio and take screen recordings. This will help you stay on the same page with your team. Make sure to set the screen recorder’s audio level to “Mic +” or “Mic Only.” This will make sure you don’t accidentally record the meeting audio. Next, share your screen recordings with your team. They can then view and edit their screen recordings to make sure everyone is on the same page.

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6 Tik Tok Mistakes To Avoid For Building A Good Marketing Strategy

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6 Tik Tok Mistakes To Avoid For Building A Good Marketing Strategy

Sometimes we people can lag having something new in a day, but our technology speed would never. Tech fields have touched spikes from the past to now by seeing the launch of social networking sites every day. If it comes to sharing an example, then nothing can beat the craze of Tik Tok marketing that people are still in the same passion and looking to shift to another platform that helps them gain popularity within a night. Counting the estimate from past years, Tik Tok has reached 800 million+ fans worldwide.

Tik Tok has gained massive success till it has ruled the market singlehandedly. But there are some mistakes if tackled with time then, the future can be different for it. If you want to build a good brand identity, you must avoid some mistakes that help you eliminate the situation that might become a hurdle for you in the future ahead.

  • Not Targeting The Right Audience.

The most common reason for not surviving TikTok in the market so long is that it is mainly coming into force to entertain the public at large. As it has whooping popularity with 8-00+ billion followers, people have started placing their ads on that. So selecting the niche where you need to target your audience is very important for avoiding mistakes for existence.

  • Not Being Fun

Before posting something on any social media or engaging platform, we have to analyze the content that needs to be placed accordingly. Like TikTok is a platform for entertainment and fun, you can’t place serious and wooden content there for gaining views. It’s just like you are ruining the pace of things meant to be there.

  • Not Sharing User-Generated Content

It needs to be deeply researched into what kind of videos can gain a high engagement rate. Not all kinds of videos are supposed to be posted there, as TikTok marketingdemands user-generated content. Try to build or gain the trust of your followers by making them feel comfortable with your linking. 

  • Not Feeling The Urgency Of Influencers

People love to believe those they feel more engaged with regularly or more frequently. So taking support from influencers to boost engagement on your platform would be a great move that can help you increase your brand visibility and increase followers’ reach. 

  • Lagging In Hashtag Challenges

If you have stepped into social media platforms, you must have good knowledge of how beautifully you can use hashtags. So sit and research what could be the best hashtags that can go well with your brand reach and how you can use them to increase your audience range.

  • Not Looking Realistic

Excessive promotional activity can snatch the realness out of your brand. Alternatively, you can go with content that indirectly benefits your product or services. Finally, try to adopt a more natural approach to encourage the brand so that followers love to become a part of your journey.

Takeaway

If you are searching for a reference where you can get all the amazing things done with your social media handles, you can reach out on the page ‘Socialboosting“. If your purpose is to increase the number of followers, boost engagement, Quality followers, and marketing tips, you should not delay reaching out there. Give it a right try in just the right way.

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Secrets to AI PRAPHRASING TOOL

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PRAPHRASING TOOL

If you’re like most people, you probably think that artificial intelligence (AI) is some sort of magic. After all, it can do things like read and understand human language, recognize faces and objects, and even beat humans at complex games like chess.

But the truth is, AI is just a tool. And like any tool, it can be used for good or for bad.

In this article, we’re going to talk about some of the ways that AI can be used for evil purposes. 

We’ll also discuss what you can do to protect yourself from these malicious uses of AI.

1. Creating Fake Videos and Photos

One of the most worrying ways that AI can be used for evil purposes is to create fake videos and photos. This is also known as “deep fakes.”

Deep fakes are created by using a type of AI called a generative adversarial network (GAN). A GAN consists of two neural networks: a generator and a discriminator.

The generator creates fake data, while the discriminator tries to distinguish between the real and fake data. The two networks compete with each other, and as they do, the generator gets better and better at creating realistic fake data. Check RemoteDBA for more details.

Deep fakes have been used to create fake celebrity porn, as well as political propaganda. In 2018, for example, a deep fake video of Barack Obama went viral. The video featured Obama saying things that he never actually said.

2. Stealing Your Personal Data

Another way that AI can be used for evil purposes is to steal your personal data. This is possible because many popular applications and websites use AI to recommend content to you based on your interests.

In order to do this, these applications and websites need to collect data about you. This includes things like your age, gender, location, and what you like to do online.

Once they have this data, they can sell it to advertisers or use it to influence your behavior.

3. Manipulating the Stock Market

AI can also be used to manipulate the stock market. This is possible because there are now algorithms that can automatically trade stocks based on certain conditions.

Some of these algorithms are designed to take advantage of human behavior. For example, they may buy stocks when prices are low and sell them when prices are high. This can result in huge profits for the people who own these algorithms, but it can also crash the stock market.

4. Disrupting Elections

AI can also be used to disrupt elections. This is possible because AI can be used to create fake news articles and social media posts. These fake articles and posts can then be spread by bots, which are automated software programs that control online accounts.

Bots can be used to automatically like, share, and comment on content. They can also be used to message people en masse. This means that they can easily influence what people see on social media and other online platforms.

If you’re like most people, you probably think that the best way to get better at paraphrasing is to practice on your own. However, this isn’t always the case. While it’s true that practice makes perfect, there are some other things that you can do to help improve your paraphrasing skills. 

In this article, we’ll share with you some of the secrets to becoming a master paraphrase.

The first secret is to understand what you’re reading. This may seem like a no-brainer, but it’s actually very important. When you’re reading something, take the time to think about what it means. If you can’t understand it, chances are you won’t be able to paraphrase it correctly. 

The second secret is to take your time. Don’t try to paraphrase something if you’re in a hurry. If you rush, you’re likely to make mistakes. Instead, take your time and focus on getting it right. 

The third secret is to practice, practice, and practice. The more you practice, the better you’ll become at paraphrasing. To find a text that you can use for practice and start working on it. 

Conclusion:

By following these secrets, you’ll be well on your way to becoming a master paraphrase. So get out there and start practicing!

If you want to improve your paraphrasing skills, there are a few things you can do. One is to practice on your own, and another is to understand what you’re reading. You should also take your time when paraphrasing, and focus on getting it right. And finally, keep practicing!

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