Former Regis Jesuit star Fran Belibi on forefront of NIL era with Denny’s endorsement supporting Women’s Sports Foundation

Former Regis Jesuit star Fran Belibi on forefront of NIL era with Denny’s endorsement supporting Women’s Sports Foundation
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Fran Belibi has leveraged her incredible basketball talent into a breakfast menu item at a national restaurant chain.

The former Regis Jesuit High School star turned NCAA champion at Stanford is at the forefront of prominent female athletes cashing in on the growth of name, image and likeness (NIL) endorsement deals in college sports. Belibi partnered with Denny’s for its “Super Slam Fran” promotion. Watch her dunk a basketball over a stack of pancakes, bacon, sausage, eggs and hashbrowns in the restaurant’s ad campaign.

“It’s pretty cool,” Belibi said. “I’m super honored.”

But this NIL deal doesn’t end at breakfast. It showcases an evolving trend with student athletes empowered to leverage their brand while advocating for personal causes.

Denny’s sponsorship also provides a $25,000 donation to the Women’s Sports Foundation. The nonprofit started in 1974 by former tennis champion Billie Jean King has a mission to “enable all girls and women to reach their potential in sports and life.”

“For me, the biggest part of the deal that really spoke to me is how they’re donating to the Women’s Sports Foundation,” Belibi said. “Being able to be in a position to get a NIL deal and put myself out there has been spectacular. The second part of helping women’s sports, that’s what really drew my eye.

“Billie Jean King shouted me out. It might have been the highlight of my year.”

The WSF, in a statement provided to The Denver Post, said: “Athletes like Fran Belibi continue to inspire us all with their tremendous talent. We so appreciate Denny’s support of the Women’s Sports Foundation’s mission to create equality and opportunities for girls and women in sport. Seeing major brands like Denny’s invest in women’s sports and athletes is important, as it inspires young girls and reminds sponsors and media that investing in women’s sports is smart business and long overdue.”

There is significant momentum for female college athletes such as Belibi in the NIL era.

LSU All-American gymnast Olivia Dunne has more than 5-million combined followers on Instagram and TikTok. She’s reportedly earned seven figures in endorsement deals over the past year from clothing and nutrition brands. The Cavinder twins — Haley and Hanna — are Fresno State basketball standouts who also leveraged massive social media followings to become some of the highest NIL earners in the nation behind well-established companies like Eastbay and WWE wrestling.

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