Connect with us

social media

12 Tips to Increase Instagram Reels Reach



12 Tips to Increase Instagram Reels Reach

You must have a public profile

First, you need to prepare your profile. It should be open to all users of the social network. If this is not the case, your page will become available only to subscribers. Other Ins Followers won’t be able to view your photos and videos. You can only get recommended with your content if your profile is public.

How can I do that? Only in Instagram settings. You need to go to the “Privacy” section. Further in the section “Account and privacy” you will find the item – “Closed account”. You need to disable this feature. Only after you carry out this operation, your account will begin to grow. Exactly in the same way as the Reels algorithms will start to work better.

Creating an interesting cover

Both the visual component of your page and the number of interested users depend on this element. It is very important that your cover draws attention. You can choose it from an excerpt from any video or from the available photos in your gallery. If this is the case, you will be more likely to be recommended by Reels. Beautiful and high-quality pictures arouse the greater interest of free Instagram followers.

Use hashtags

The hashtag is usually used as a separate type of search for information on a specific topic. It is best to use low-frequency phrases. The optimal number of hashtags is about 3-5 words under one video. When tagging videos with certain words, make sure that there are about 300,000 publications on the subject. So they work more efficiently, do not get lost in the feed, and are more likely to get into the list of popular ones.

Music selection

When choosing the music for your video, pay attention to popular artists. Trending songs and sounds increase audience engagement. They will provide additional interaction with the content, users will share your video with friends. It is recommended to use separate excerpts from the compositions. They will make your videos stand out. However, it is not yet known whether the policy of the social network pays special attention to this.

Announcement of publications of new videos

Reach will increase if you notify the audience about a new video. What do I need to do? It’s a couple of simple steps:

  • First, you need to add a video to your story with a specific caption.
  • Second, ask your friends to tag your account or share the video link on their feed or story.

After that, interaction will also increase, and users will follow the link. Higher chance of getting into the top and recommendations.

Pick up effects

This item works in the same way as using trending music for Reels. It is necessary to create videos with popular effects and novelties to improve Reels statistics on Instagram. Unfortunately, there are not many features and effects in the application yet. But such videos definitely gain more views. The main thing is to be aware of all the new products and shoot on time.

There are also other opportunities to attract attention:

  • Filters.
  • AR masks.
  • Slow motion video.
  • Effects before / after.

Attracting the target audience

Reels statistics on Instagram grow along with the number of followers. For this, a useful function is available to attract them. The mechanisms are designed so that your profile can be recommended to people who do not follow you yet. To do this, your page must be similar to the interests of these users.

Your content will not be shown to a potential target group if it is simply not interesting. Therefore, it is necessary to shoot non-ordinary entertaining videos that do not carry any useful information. Your videos should be useful or interesting to the subscriber. Recommendation settings also make your video relevant to specific users based on their interests.

Except for preparing nice content to attract followers, there’s also a fast way to attract more target followers fast. Instagram followers app is the best and fast way to help you get the audience. There are many followers apps on the market, find one and use it. It will be very helpful.

Posting time selection

There are established certain days on which it is better to share new material. Those days are Wednesday and Thursday. In the middle of the week, activity usually increases. And on the weekends, when people have a rest, the interaction, on the contrary, subsides. It’s not just like that. There are reasons for this: work schedule, employment, etc.

This is not to say that publication time directly affects Instagram followers hack. But it is clear that on certain days and hours user activity is higher than usual. The priority is to share new content at the time of activity.

These hours are between 15:00 and 18:00. These trends can be traced not the first year in the open spaces of social networks. But for a better understanding of this mechanism, you need to study the target audience. It is necessary to identify the time of its active interaction with the page. Maybe she has her own characteristics.

Unique content

Instagram algorithms are tuned only to interesting and unique content. The application policy decided to ignore reuploaded videos. Also, content that has watermarks or other images from other social networks will not be promoted. You can take ideas and follow trends anywhere and create your own quality material from this. This will work much better and attract more followers.

Trend fit and virality

We found out that in order to increase statistics, you need to follow trends. In addition, you can also set your own – come up with viral videos that will begin to gain followers. This is something of their own, something that no one has filmed yet. This is a little trick that will help increase your reach. Usually, such videos quickly scatter on the Web. Of course, certain interactions with your video also increase activity:

  • Using the “share” function with friends.
  • Comments.
  • revisions.

Motivation to action

You need to communicate with your audience: inform them about new videos, ask them to share, and put likes and comments. There are many options for audience engagement. For example, ask subscribers for advice, ask them to share their opinions in the comments, and come up with tests, polls, and games for knowledge of the material. All this will also increase the subscriber’s interest in communicating with you.

Video length and format

Not only does uniqueness affects coverage, but also the format overtime of the video. It is important to focus the viewer on high-quality interaction with the material. You should strive to ensure that your video is viewed more than once. To do this, you need to engage the viewer.

While there is no clear time limit for the video. There are several opinions. Some believe that 15-second clips fly in better, others that the video should be longer to engage the viewer.

It doesn’t matter how long the video is, as long as you watch it to the end. Keep the intrigue, story, or informational message throughout the video. The viewer should not be tempted to scroll through your video.

Mahesh is leading digital marketing initiatives at RecentlyHeard, a NewsFeed platform that covers news from all sectors. He develops, manages, and executes digital strategies to increase online visibility, better reach target audiences, and create engaging experience across channels. With 7+ years of experience, He is skilled in search engine optimization, content marketing, social media marketing, and advertising, and analytics.


social media

Ecommerce Customer Service: 11 Tips to Do It Ideally on Social Media



Ecommerce Customer Service
Ecommerce Customer Service

Good customer service is essential to increase trust in e-commerce and its authority. But what is the best support channel? In recent years, social media has become! Find out with us how to offer good customer service on social media.

When you have an e-commerce, a very important aspect that should never be underestimated is customer service.

But today most users don’t have the patience to call or email to get the right support.

This is why assistance through social networks is gradually replacing forms considered “obsolete”. Today, social media is therefore one of the most important and strongest tools for providing good customer service.

Studies have highlighted that 80% of consumers use social networks to interact with various brands and brands.

Furthermore, solving your problems on social media is much faster and cheaper than interacting with a call center. It is also a winning solution for businesses as well as for consumers.

But how do provide the right assistance on social networks? How can you best manage your customers’ requests for help or complaints? Let’s find out!

Why is social media important for customer service?

Customer service on social media can be an important asset but also more complex than you think.

In fact, social networks are a space open to the public, and a small mistake, especially in public conversations, can cost the brand the acquisition of new customers and at the same time lead to the creation of a bad online reputation.

At the same time, it turns out to be essential, because if done well it is possible to obtain an ideal service to be able to create a good reputation, increase customer loyalty, and put the brand in a good light.

Those who deal with the assistance service and respond to messages and comments from customers on social networks will find themselves having to manage various negative reactions, will have to manage trolls, and all those negative commentators that can put the brand in difficulty.

Social media is and will also be essential for providing good customer service over the next few years as a large proportion of your customers and potential users already spend their time on these channels.

For this reason, building a strong online presence, and dealing with issues and feedback on your social channels is beneficial.

As comments are often open to the public, they can be exploited to improve brand affinity and build a positive reputation online.

By building a loyal customer base and letting customers know that you are always there for them.

This helps build trust with the audience and win their brand loyalty over a long period.

With this service and the right practices, you can have a more strategic approach to creating customer service by building a positive reputation for your business and e-commerce.

11 tips for providing excellent customer service on social media

As we have pointed out, it is important to provide excellent customer service on social media, but how do you do it best?

Here are 11 tips for an optimal strategy that will help you build effective customer service!

Choosing the right channels for customer service on social media

The first step is to choose the right channels for customer service. Choosing the wrong channels risks wasting resources by providing an ineffective service.

To understand which are the best social channels, you need to monitor the presence of customers and choose the platform on which customers are likely to find themselves mainly.

Generally, Facebook and Instagram are the most important and widely used channels also for customer service, on which you can monitor competitors and see the service channels on which to rely.

Set up brand tracking on social media

Once you have chosen the main channels to support the brand on social networks: you need to set up brand monitoring.

Through the right monitoring on social media, it is possible to have a proactive approach to customer service on the various social platforms.

The best solution is to adopt monitoring tools that allow you to set up streams that help identify posts or content on the brand from users.

In addition, you can set the positive and negative words that you mainly want to find in posts and comments.

Create dedicated assistance channels on social platforms

Dedicated support channels can be created on social media platforms. In this way, you will have the possibility to correctly monitor the requests and comments of users.

Creating a Facebook, Twitter, or Instagram page specifically for customer service helps the support team have a place to track and respond to their inquiries more effectively.

In addition, it helps to review them faster, by satisfying customer requests as soon as possible.

With a specific handle, it is possible to assure clients that there is a professional always ready to deal with their questions and complaints.

Respond appropriately and quickly

The expectations of customers on social media when they receive a response are much higher than what they get on other channels.

Generally, they expect a faster and more effective response and resolution times.

Being quick in response times identifies better customer service and allows you to ensure the user is someone who can take care of their needs.

When the time goes too far, you don’t get answers or offer them to the customer after several days, the automatic response is a negative reaction from customers, negative reviews, and a bad reputation is created around the brand.

One of the best ways to be able to respond quickly and efficiently is to create a dedicated customer service team on social media so that responses will be handled in the best possible way.

Furthermore, it is good that each member of the team has at their disposal an answer form to follow in order to be able to give efficient answers that characterize the brand.

Provide personalized customer service

When assisting on social media, you need to have a tone of voice that can identify the brand.

Furthermore, it is necessary to give answers that are as personalized as possible and that helps the customer to feel the right interest in his problem.

Customer service must be at the heart of the brand’s activities and only if done correctly can you determine a good customer loyalty rate and get the right lifetime value.

This is why we must pay attention to the answers given to customers, choose solutions that are specific, and personalized, and identify the brand and its tone of voice in the best possible way.

To customize customer service you can adopt various techniques such as: using the customer’s name that instills trust in him and providing him with useful advice that can make him understand that you can help them choose the best product or solve their problem.

Take an optimistic and customer-centric approach

Arguing or sparking discussions on social media with customers is never a good idea.

Especially if that is the goal of the haters who have perhaps left a negative comment on purpose. Or, when the customer turns out to be very upset and unreasonable.

In all cases, the social media manager who is in charge of providing public responses to customers cannot indulge in negative comments. Always maintain an optimistic approach, a kind language, and one that leads to the resolution of the problem when possible.

If they are simply trolls or people who say c activities on the brand without wanting to change their mind, it will be enough to close the speech with a polite response and in case of degeneration of the speech eventually block the user.

You need to make sure you end your answers on a note that is always optimistic to show that you are doing your best to solve the problems.

Create an internal system for managing customers on social media

To be able to manage responses to customers in an appropriate way, especially if there are several people on the team who deal with the assistance service, it is necessary to create an internal system for managing customers.

An internal system requires the creation of guidelines and SOPs to always follow when responding to a comment or request for help.

Specific guidelines along with the customer service team templates are needed to always give answers that are consistent and have the same tone of voice.

Also, always answering correctly will have an internal system that will help build a positive online reputation for the brand.

Eliminate social media conversations only when absolutely necessary

Demonstrating that you know how to handle comments, even negative ones, helps the brand build a good reputation for customer service.

Each conversation on social media is open to the public and clearly visible to potential customers and fans of the page. This can certainly be an advantage or a disadvantage in case of heavy criticism against the brand.

But why not delete all the negative comments? Thus leaving only the positive comments towards the brand?

Deleting comments, especially when other users have seen them and maybe even replied, can be a double-edged sword and lead to a negative reputation of the brand that is not able to respond to criticism and cope with customer requests.

So when to delete comments? There are times when, for example, when you leave comments that do not make sense, that are not inherent to the brand, that has been left by trolls who want to scam customers or simply denigrate the brand … these can be deleted without problems.

Respond to any feedback and comments

One of the worst behaviors you can have on social media is not responding to customer comments or feedback.

Fortunately, we can see that many brands almost always respond to all their customers, especially in the last period.

And do you know why they do it? They do this because they know how important it is to respond to positive and even negative comments, and reviews, to instill their trust in the brand and make them perceive the brand in a positive light.

Track metrics to help you improve

Social media metrics and analytics are very important to understand if you are delivering good customer service.

The monitoring and measurement of metrics allow you to constantly improve and understand which are the best answers that can be given to your customers, those that best satisfy their need to obtain an answer, and which consequently lead to better customer loyalty.

The metrics that can be evaluated also concern other parameters such as average response times, number of problems that have been solved, response rate, resolution at the first or subsequent contact, and customer loyalty rate.

You can also use sentiment analysis tools to be able to understand and evaluate how social media users react to responses to their comments and reviews. 

Consider using chatbots

Finally, to efficiently manage customer service, you can integrate the use of chatbots with that of the support team.

Chatbots can be used during hours when customer service is closed, such as during the night.

Furthermore, they are useful in case of requests on messenger to answer the most frequently asked questions or to choose the best assistant based on the user’s needs which, for example, could be of a technical nature, or necessary to request a return and so on. Street.

Of course, chatbots should not replace the use of human assistants, but they must serve as additional support in response to the customer’s needs.


In conclusion, you must not underestimate the importance of customer service by also taking advantage of social media to provide more complete and faster assistance that increases the degree of customer loyalty.

If you don’t have a team yet to take care of customer service and respond to comments and posts on social media, you need to start creating the right strategy.

By applying it to the best you can take advantage of these channels: to assist customers, to check for any trolls and negative reviews, and finally to improve your online profile by creating a better reputation for your  Geico brand.

Continue Reading


How to choose the best payment gateway for your mobile apps or web application




The process of receiving payments for your products or services online requires thorough planning, integration, and implementation to ensure a seamless payment process for your users and make sure that you are incurring the lowest charges from the payment gateway yourself. In addition, the privacy and safety of your buyers will be essential if you want to guarantee that your business is going to be a success. These factors make it crucial to hire the right mobile app development company in Dubai or web development company in Dubai to build your E-commerce platform.

Therefore, you need to take your time with the selection process to guarantee that you are choosing the right payment gateway for your mobile apps or web application. In this blog, we will be talking about your options and the main factors you would need to consider when selecting the payment gateway for your platform.


Some of the most popular payment gateways in the middle east include:

  • Stripe
  • PayTabs
  • PayFort
  • MyFatoorah
  • Moyasar
  • Paymentwall

We mention these payment gateway providers because they are some of the most popular ones in the middle east and have proven to provide a good service. Nevertheless, we will be looking into several essential factors that will be essential for your decision regarding E-commerce payment options.

What should you be looking for when selecting your payment gateway?

Before we get into the details on what you should consider when making a decision, you need to remember that a payment gateway is a software application that helps process credit card information and enables online payments.

This means that the payment gateway requires a certain level of security with practical features to be a viable option. Deciding which gateway to use is something as relevant as choosing your E-commerce website development company.

With that said, now we can go over the main reasons and the primary considerations to keep in mind when selecting the right kind of payment gateway service. You should make sure that either of the options you consider will provide these essential features.

The main features and services to expect include:

  • Optimal security standards and certifications
  • Multi-currency support
  • Simple and intuitive checkout process
  • Easy process of integration
  • Customer service availability
  • Accessible prices and free estimates

Optimal security standards and certifications

There has never been anything more important for E-commerce than enhanced security. You need to note that you will be dealing with highly confidential information provided by your customers, such as credit card numbers, addresses, contact details, etc. As such, the last thing you want is to use a payment gateway that is not taking all required precautions and measures to secure your client’s data.

The certifications that a payment gateway requires include the Payment Card Industry (PCI) standard accreditation, which is a mandate by credit card brands. This means that without this certification, the payment gateway will not be able to operate with most credit card brands.

Any web development company in Dubai that you work with would advise you to ensure that the security measures taken by the payment processing service are optimal. This is expected when an E-commerce website development company starts to work with you on any E-commerce project.

Multi-currency support 

Another critical factor that needs to be mentioned here is the currency support that various payment gateways offer. This is a crucial point to consider while selecting the right payment gateway partner for your platform, as it would directly impact your costs. If you plan to take your E-commerce business to various countries, you must keep in mind that users usually prefer to purchase products in their local currency. It is proven through a study conducted by Penton Research and E4X, where it was found that at least one-third of the users showed a reluctance to purchase when the E-commerce platform was tailored to a single currency. They either abandoned their shopping cart, bought fewer products, or left the E-commerce site to check for conversion rates and never returned.

Even if you decided to go ahead with a single currency like USD, you must be mindful of the additional charges your users would incur while making a purchase and the charges you would incur through your bank for the frequent conversions. This could lead to a bad experience for your users and must be addressed at the beginning.

The simple and intuitive checkout process

It may seem like the checkout process for a payment getaway is always going to be simple, but there are many cases when it can be confusing and frustrating for the customer. The biggest issue when this happens is that many potential buyers could end up abandoning their shopping carts before checking out if they get frustrated with the process.

Easy process of integration

Sometimes the biggest issue with a payment gateway is that they may have a highly complex integration process due to a lack of proper documentation. Proper documentation for any payment gateway is essential for your web development partner to integrate the payment gateway with your E-commerce platform. This can lead to additional development efforts spent by your web development agency to troubleshoot and integrate the necessary features of the payment gateway and thereby increase the overall cost of your E-commerce platform.

The less complicated the integration, the easier it is for any mobile app development company in Dubai to help you with the process. This also means that the development costs are going to be much lower.

Customer Service Availability 

The reliability and availability of a customer service department with any payment gateway vendor are going to be essential features. You don’t want to be in a situation requiring immediate attention only to find that the payment gateway service is only available at certain hours or days of the week.

Customer service should be available at all times when it comes to a service like E-commerce. You need to consider this a critical factor while deciding the best payment gateway vendor for your E-commerce website.

Transparent pricing 

There are many payment gateways services available in the market, and it is important to have relevant details regarding their terms, conditions, and pricing readily available to ensure you are making an informed decision regarding your payment gateway partner for your E-commerce platform.

Our services include professional payment gateway consultation.

We at Innobayt, can help you choose the best payment gateway option based on your business model, target market, etc. and develop your mobile or web application at competitive prices. We have enormous experience when it comes to web development and mobile app development, and this is the reason why we have become a respected E-commerce website development company in Dubai.

There are several things that you need to keep in mind when starting an E-commerce business with a web application or mobile application. Always remember that hiring a quality mobile app development company in Dubai is going to help you to ease the entire process as they would come with relevant suggestions or ideas that could save you valuable time and thereby increase your speed to market.

This is why you can rely on us to be the partner you need to succeed with your business!

How Can We Help!

Innobayt is the home of innovation where your desired ideas are transformed into designs, software, and applications! Right from logo designs to reality apps, we deliver quality work.

Our services range from building and offering stunning website designs, web application development, IoT software, and mobile app development, social media marketing (SMM), Google Ads, Search Engine Optimization (SEO) and more.

Continue Reading


Why Do Users End Up Sharing Their feelings and Secrets on social media?



social media
social media

While many of us claim to be concerned about online privacy, we seem unconcerned with giving our most personal information on Facebook.

It may seem like a harmless attempt – adding a check-in the moment you enter a restaurant, bragging about having Charter Spectrum Cable, gloating over your achievements, and so on. But if you look at this with an aerial view, you will see that you are leaving digital footprints, which is highly alarming.  TV shows like You, Mr. Robot, and Clickbait tell how vulnerable we are when it comes to manipulation, identity scams, and digital profiling.

Why the Constant Oversharing?

Leslie K. John who is an assistant professor at n the Marketing Unit at Harvard Business School conducted research about information disclosure in the age of social media. Her goal was to figure out when we’re most likely to share personal information and when we’re more likely to keep our lives to ourselves.

The findings of the study suggested that people are both irrational and irresponsible with their online privacy. She also found that people are more likely to give in information in the context in which it is dangerous to share.

John and her colleagues from Carnegie Mellon set out to investigate a widely held yet inconsistent attitude of people toward Internet privacy. On the one hand, statistics show that Americans are concerned about organizations having access to their personal data. In a Pew Research Center poll conducted in February 2012, 73 percent of 2,253 adult respondents said they would not feel comfortable with a search engine keeping track of their search history and using their data to tailor future searches. And 68 percent said they were wary of targeted advertising because they didn’t want their activities tracked. Millions of people, on the other hand, habitually share the most intimate details of their lives. Ironic, right!

People Need Privacy Reminders

Their findings back up the theory that people don’t think about privacy unless it’s brought up to them. When you are browsing a professional-looking website, it sorts of tricks you into thinking about the concept of privacy. In other words, privacy isn’t always at the forefront of people’s minds unless they’re forced to think about it.

People are also more willing to volunteering to give in their information online if a personal question appears in an indirect manner. In a separate experiment, John and her colleagues collaborated with John Tierney, a science columnist for the New York Times. Tierney published a survey called “Test Your Ethics” on his blog. Unaware that they were taking part in a study, 890 of his readers completed the survey. All participants were given a list of 16 arguably immoral activities after clicking a link. They rated the activity on a scale of “not at all unethical” to “very unethical” for each one and answered questions about whether they had ever done it themselves.

Each participant was asked different questions. However, “Have you done this?” was a direct question in some situations. In other cases, the question was more ambiguous: participants could answer “If you have ever done this, how unethical do you think it was?” or “If you have never done this, how unethical how unethical do you think it was?” or “How immoral do you think this behavior would be if you choose to do it or if you’ve never done it before. Participants were considerably more likely to admit to the behavior when the question was posed indirectly.

So Why Aren’t We Careful With Online Privacy?

The main takeaway from this study was that people don’t really understand how to value their own data. “People are unsure when to value their information or how to care about it because of this uncertainty regarding the value of privacy. As a result, when people are uncertain, their judgment is compromised.

Marketing firms that gather customer data via online quizzes and games might find this study useful. While these companies aim to protect their customers’ privacy for legal and ethical reasons, the act of protecting their privacy appears to prevent information from being shared. So, what’s the answer? “Perhaps a happy medium for marketers is to respect people’s privacy while without telling them about it. John suggests that this could be a dangerous path to take. It may lead to the temptation of simply not caring about people’s privacy. But ethical marketers will be careful.

Final Words

While this study does not address the physiological reasons that encourage Facebook users to share their information in the first place, it does, however, explain how vulnerable online users can be when their judgments are cloudy.


Continue Reading