Connect with us

Finance

Marketing Your Book Using Videos

Published

on

Once you have written a book, no matter which genre you have written in, you will need to publish that book and you will need to promote that book. Of course, there are several different ways in which you can accomplish this; however, you may want to think outside of the box a little and choose an approach that is not so traditional (or conventional).

Using visual stimuli to promote your book
One really effective approach to promoting your book is by creating a book trailer (just like you see trailers for new movies that have either just been released or that are about to be released). Considering that what you are trying to promote is the written word, a trailer can be a profound, stunning contrast to the book and it will capture the hearts and the interest of so many people, including people who respond so well to visual stimuli.

When it comes to promoting your book with a trailer, if you don’t have the expertise or experience to do it yourself, you will want to make sure that whoever you ask to work on it is the right fit for you and for the book that you want to promote. You will want to connect (or hire) with someone who has a significant amount of relevant, good-quality experience. After all, you certainly do not want to be a Guinea pig in that sort of situation. If at all possible, you will want to choose someone who has experience with shooting, producing (and directing, if possible), editing, and, finally, optimizing the content so that you get the biggest bang for your buck.

The reasons why creating a trailer is so smart
At this point, you may be wondering why video is such a good idea when it comes to promoting your book.

Well, there are several reasons why it is a really good idea to create a trailer for your book.

  • Exposure: Because videos are so popular, effective, and relevant nowadays, it will enable you to gain exposure to a great extent and numerous other people will be able to hear and see what you have to say and tell their friends and relatives about your book as well.
  • Sharability: You definitely want to create a buzz about your book whenever possible. It is entirely possible (and most likely probable) that you will be able to do just that with a video trailer because it is a type of content that can be shared easily. If your trailer goes viral, you will be golden. The more people see the trailer, the more they will have a desire to read the book.
  • Connectivity: Your trailer can help you to establish meaningful connections, which also means that you can build trust, credibility, and the perception that you are the subject matter expert to whom they should turn. In fact, with some effort and a little luck, you will be the first (and hopefully, only) person they will need.
  • Good for the wallet: Trailers (and videos in general) are really cost-effective. Also, they are not on any sort of a delivery schedule. They are being delivered to the public 24 hours a day, 7 days a week.

Do trailers really have a positive effect?

If you have made a video that positively promotes and matches your book, there is a great likelihood that other people will want to read the book. Your trailer can really promote your book and your brand as well. However, it isn’t enough to simply post your trailer on one or two sites. You need to be strategic in the way that you go about promoting your book. You need to determine exactly where the people who will potentially buy your book are hanging out and you need to make it as easy as possible for them to become aware of what you are offering. Once you have done that, hopefully, the rest will happen. The chances are that the interest is already there. Now, all you need to do is to make them aware of how great your book is and how they will benefit from reading it.

Good versus bad
There are trailers and then there are trailers. First of all, if you want to create a good-quality trailer, you will need a good-quality script. Also, it must be visually appealing and it must demonstrate a clever, creative connection between the book and the trailer. That connection is critical to your book’s success. Of course, the music selection is just as critical to the trailer’s success. The more professional your trailer appears, the better off you will be. Finally, the trailer must be well edited so that the finished product flows and is confluent. When it comes to the script, make sure that you write it specifically for the trailer. It probably won’t work well if you have a script that was intended for something else and then you adapt it for your trailer. Make sure that your music choice is as perfect as possible (and appropriate, at the very least). The music and the story should have a solid synergy.

Conclusion
A trailer is a great tool when it comes to promoting your book but it is really important to remember that all of the different stages and aspects of the trailer are important and all of them contribute to you successfully promoting your book. It is also a great idea because so many people are connected online to all sorts of great things. As much as content is king, video is definitely queen and it would serve you well to keep that in mind.

Advertisement

Finance

Scrum Product Owner

Published

on

In the Scrum method of agile software development, there are three fundamental roles: the Product Owner, the ScrumMaster, and the team. Because it is the most demanding of the three Scrum roles, I’ll begin by discussing the Product Owner.

Within the Scrum team, the Product Owner is the single individual who is responsible for the success of the project. The Scrum Product Owner communicates his or her vision to the software development team, outlines work to be completed in the backlog, and prioritizes it based on business value. Of course, he or she must also work closely with stakeholders (to ensure their interests are reflected in the product) and the software development team (to ensure the product is developed on time and within budget). As such, the Scrum Product Owner must be freely available to the development team to provide direction and answer questions.

However, this mix of authority and availability to the team makes it difficult for the Product Owner to resist the temptation to micro-manage. Because the Scrum method of agile software development values self-organization, it is the Product Owner’s responsibility to respect the team’s ability to complete its work based on its own plan. This means that a Product Owner cannot add work mid-sprint. Even if requirements change or a chief competitor takes a product to market that renders plans irrelevant, the Product Owner must wait until the next sprint planning meeting to redirect a team’s trajectory. (You can imagine how difficult it is to maintain a hands-off approach to management when deadlines draw near and customers make last-minute demands.)

Moreover, the Scrum Product Owner is responsible for constantly considering what activities will yield the highest business value. This means making difficult – even unpopular – decisions during the sprint planning meeting. But, again, because the Product Owner is the single individual who takes the heat if the project fails, he or she must aggressively stake out what aspects of a product are critical, when they are built, and so on. Just as the team has a responsibility to deliver the negotiated work to the Product Owner, the Product Owner is obliged to deliver the product to the customer, according to the customer’s specifications.

Using Scrum to manage agile software development is the leading strategy to help teams reduce risk and associated costs, while increasing the quality of a team’s releases. Through an emphasis on communication and collaboration, Scrum brings everyone together–from developers to stakeholders–to build a better product.

Continue Reading

Finance

Exercises To Grow Taller Naturally: Sprint HIIT

Published

on

For people who want to grow taller naturally it is extremely important that they exercise regularly. As a benchmark: people who were able to grow by four inches exercised up to six times per week. If you are not used to exercising every week, then this can seem extremely strenuous. However, there are several ways to incorporate your exercises into your daily activities. This way, you can exercise up to six times per week, as well, and thus dramatically increase your chances of growing taller naturally.

Whereas there are many different types of exercises to lengthen various body parts, such as your legs or spine, I am going to share a sprint HIIT idea with you in this article. HIIT training stands for High Interval Intensity Training. If you’ve never heard of it before then think of it this way: you complete several sets of exercises where each set is of such a high intensity, that you need to take breaks in between. The reason why I like HIIT so much is because it is really short. See, if you went jogging, you would have to jog for up to 60 minutes. However, a HIIT is going to take between 10 and 15 minutes the most. If you are a busy person like me, you’ll love to do HIIT. Moreover, HIIT usually works really well to lengthen your legs and to stimulate your glands to release more growth hormones. To me, this has become the most time-efficient way to exercise.

I promised you a sprint HIIT idea that you can implement. Once you understand the concept behind this, you can of course come up with your own HIIT ideas. However, I find the easiest way to get used to HIIT is by doing sprints. First, get a good warm-up by jogging for about 10 minutes in a slow and easy manner. After that, the actual training starts. Begin with five sprints as your goal and work your way up as you get better over time. Sprint for about 60 yards and then walk your way back to the starting line. Like I said, to begin with, do five of these sprints. Make sure that you don’t sit down or stop after a sprint, instead keep breathing deeply and just walk back to the starting line. Please make sure that you consult with your physician first before you ever attempt a HIIT on your own. As the name already implies, you are going to do a rather strenuous exercise.

Try to do three or four sprint HIIT’s per week. This is a great exercise to lengthen your legs and helps you release more growth hormones into your system. Assumed, of course, that you implement all the other techniques necessary to grow taller naturally, like sleeping enough and eating healthy.

Continue Reading

Finance

A Lightweight Framework to Use Agile Scrum Management Practices

Published

on

Introduction To Agile

Agile methodology was originally developed for the software industry, to enable developers to thrive in an environment of continuous change. It refers to a set of methods and practices based on the values enshrined in the Agile Manifesto. It advocates the use of incremental, iterative work cycles that are known as sprints.

What is Scrum?

Scrum is a process framework that reduces complexity and focuses on building products that meet specific business requirements.Most often, the words scrum and agile are used interchangeably, however, there is a difference. While agile denotes the set of methods, a scrum refers to the framework that is used to implement the agile methodology. Scrum is a subset of agile.

This article should serve as a lightweight primer to implementing agile project management with scrum framework.

Where Does Agile Scrum Framework Find Applicability?

Agile methodologies are not just limited to the software industry, it has recently found applicability in many industries and organizations. Agile methodologies can be applied wherever there is a product involved. Both large and small organizations can benefit immensely from scrum if implemented correctly. General management also began to embrace agile. This was confirmed by the on ground research conducted by the Learning Consortium in 2015. There is plenty of literature available on topics such as tools. Processes and methods. However, the Learning Consortium found that mindsets and people are more important than processes.

Key Characteristics Of Agile

  1. Satisfy the client and develop software continually. Changing requirements are adopted so that client gains a competitive advantage.

  2. Constant communication with the user representative to determine features to be incorporated.

  3. Focused and self-organized teams are best for agile. Cross functional teams work as a single cohesive unit.

  4. Project teams must consist of motivated individuals. Autonomy should be given to get the work done, A decent working environment and a support system must be established.

  5. Focus on delivering a working product frequently. Delivery preference is placed in the shortest time period possible.

  6. The primary measure of success is a working product.

  7. Resource availability and team capabilities are considered before committing to a project.

  8. Agile processes promote sustainable development. Developers. sponsors and users maintain a constant pace.

  9. Technical excellence and good design must be continuously worked upon and improved.

  10. The team reflects on how it can improve and become more effective, periodically. After reflection, their work processes will be adjusted accordingly.

Benefits Of Agile

There is constant communication between the project team and the client throughout the lifetime of the project. There is a greater level of collaboration, hence the team has a deeper level of understanding of the client’s requirements. The agile framework allows clients to be involved in prioritizing new features planning and review. This fosters transparency and honest communication. Also, the team works on building features that offer the highest business value to clients. All work sequences are time-boxed, this ensures timely delivery. Costs become predictable and are proportionate to the work that can be completed in each time-box. By using agile methods, high-quality development and testing are performed as the project is broken down into small manageable units. Each build iteration is followed by testing and review, hence problems can be detected early and fixed. Any expectation mismatches can also be dealt with effectively.

Building Blocks Of An Agile Scrum

There are several people and processes that make up a scrum. Here is a quick overview of everything that is required to implement the agile methodology.

Scrum Team

Scrum Teams consist of developers, testers, database experts, support staff, the scrum master and product owner. They work in close collaboration for a defined period of time to deliver the features as promised. There are usually 7-9 individuals in a scrum team.

Product Owner

The Product Owner represents the interests of the user. He is given the authority to determine what features are incorporated into the final product.

Scrum Master

The Scrum Master supervises the scrum team. He is responsible for the productivity of the team and for resolving issues or concerns that arise.

Sprint

A Sprint is a predetermined interval of time in which a specific amount of work is completed The time period can range from two weeks to a month depending on the project and the needs of the team. During the sprint, the team works on tasks so that it is available for review, deployment or production as the situation demands.

User Story

Scrum does not require heavy documentation for product requirements, they are defined through User Stories in the following format.

*As a <User / type of user> I want to <An achievable goal/target> To achieve *

User stories should be short, realistic, achievable and capable of being tested and measured. Acceptance criteria must always accompany the user story. These criteria act as supporting documents and further refine the user story. These have to be written with care as the test cases and scenarios will be drafted based on these acceptance criteria.

Epics

Epics are undefined user stories that are reserved for future sprints. These represent the features that may have to be incorporated into the product in the future. Most product features begin as epics, sufficient detail is later added and then they are broken down to be implemented.

Product Backlog

It is a repository where all the user stories are stored. It can be thought of as a wish-list that is maintained and prioritized by the product owner according to the user’s business needs.

Sprint Backlog

During a sprint, the scrum team picks up user stories from the product backlog, The team then meets to understand if the user stories can be completed in the predetermined time frame. The feasibility is also discussed. The list of user stories that the team works on in a sprint is called the Sprint Backlog.

Burn Down Chart

A burndown chart is used to track the progress of a sprint. It shows the plot of estimated effort v/s actual effort for all sprint tasks.

Implementing The Agile Scrum Framework

Implementing scrum does not require special training, one learns on the go. It starts with understanding the basics of the agile methodology and then mastering the technique. Here are the steps that should be followed to effectively implement the agile scrum framework.

Define Roles

Clearly defined roles are crucial to successful implementation. It is important to find a willing product owner who can communicate with stakeholders and represent their business needs. The scrum master is responsible for all scrum events and resolves any obstacles that may affect sprint progress. The scrum team commits to the sprint tasks and delivers the product. Everyone must play their role effectively to ensure the success of a scrum.

It is important that one person never takes on the responsibility of product owner and scrum master at the same time. There should always be a balance between the two roles. The product owner always wants more items from the product backlog pushed into each sprint, whereas the scrum master must ensure that the team has everything it needs to execute the scrum tasks.

Create Product Backlog

The product backlog can include bugs, enhancements, risks, issues and anything related to the product. Functional and nonfunctional requirements should be added to the backlog. Everyone can contribute to the product backlog, but only the product owner can prioritize the backlog. While prioritizing the backlog, the items on the top of the list must be clearly defined and with greater attention to detail. Items at the bottom of the list are usually vague. As the project grows, new needs arise and these are continuously added to the backlog. Hence the backlog is never complete.

Set Up Scrum Events

There is a defined set of activities to be executed. These are Sprint Planning, Backlog Refinement, Daily Scrum or Stand-Up, Sprint Review and Sprint Retrospective.

Sprint Planning

During this phase, the team commits to the work to be carried out during a sprint. The scope of work remains unchanged during a sprint. During the planning meeting, items that the team commits to are discussed in detail. The entire team should be encouraged to ask questions about each item so that it understands how and what it should do. Once the team commits to the work, they take up responsibility for the success of the sprint. Participants in this meeting include the scrum master, product owner and the scrum team. The duration of the sprint must be decided according to the nature of the industry. For fast moving software products, 1-2 weeks is an ideal sprint duration.

Start The Sprint

The team begins work on committed tasks. Progress is tracked via daily standup meetings. These daily meetings should not last for more than 15 minutes and focus on three questions: What did you work on yesterday? What will you work on today? Is there anything blocking your work today that you need help with?

Sprint Review

During the Sprint Review meeting, the team presents the work they have completed during the sprint. A demo of the new features is conducted. This is an informal meeting where no more than two hours of preparation time is allowed and the use of PowerPoint slides is forbidden. During this meeting, the team’s progress is measured against the sprint goals set in the sprint planning meeting. Participants include the scrum master, product owner, scrum team, management and developers from other projects.

Sprint Retrospective

After the sprint, the team celebrates its success and reflects on its progress. The team focusses on what improvements they can make and how they can become more effective. The scrum team, product owner and the scrum master participate in this meeting. This meeting can be conducted as a start-stop-continue meeting. Each team member is asked to identify things that the team should:

Start doing

Stop doing

Continue doing

After this exercise, the team votes on specific topics to focus on in the next sprint.

Repeat

Once the first sprint is complete, the team starts over. More items are picked up from the product backlog to create a new sprint backlog and start a new sprint.

Closing Note

Agile is a powerful tool for projects, irrespective of the industry. It not only benefits the development team but also provides several benefits to the client. A project is filled with numerous pitfalls such as cost, unpredictable schedule and uncontrolled growth of project scope. Agile enables teams to deal with these pitfalls in an efficient and controlled manner. Using Agile, project objectives are achieved using a lean and business focused approach.

Continue Reading

Trending