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Is Dynamics AX-Salesforce Integration Really That Important?

Data integration is a notoriously dense topic, and many companies that would otherwise benefit from integrating their Microsoft Dynamics AX system to their CRM end up putting off the project because they’re too intimidated to start. However, for any organization looking to grow their business sustai


Data integration is a notoriously dense topic, and many companies that would otherwise benefit from integrating their Microsoft Dynamics AX system to their CRM end up putting off the project because they’re too intimidated to start. However, for any organization looking to grow their business sustainably, a thorough understanding of the benefits of a successful data integration project are crucial. Plus, with data integration specialists like Rapidi at your side, implementation and deployment has never been more accessible, intuitive or simple.

What Happens During Dynamics AX-Salesforce Integration?

In-depth explanations of the mechanics which make integration possible tend to be pretty long and dry, so we’ll keep it simple. In short, when people talk about data integration, they’re talking about a process in which separate, siloed programs are synchronized in a way which allows them to “talk” to each other, pooling their data into a unified point of truth from which an enterprise’s team members can pull data and make decisions. Data integration is important for streamlining everyday operations, and eliminates horizontal redundancy in the form of double data entry across programs—when team members update information in Salesforce, that data is automatically added accordingly to Dynamics AX).

How Does Dynamics AX-Salesforce Integration Benefit My Organization?

When an organization chooses to integrate their Dynamics AX legacy system with Salesforce (or their CRM of choice), they do so to acquire a 360-degree view of customers, as well as optimize their back-house business functionality. The ultimate goal of any data integration project is trustworthy business intelligence from which to make important decisions and cultivate new projects. This can only happen if the data those decisions and projects rely on is reliable, up-to-date, and consistent.

Most businesses aren’t suffering from a lack of applicable data–if anything, it’s an excess of redundant data and inefficient management that bogs them down. If your organization finds itself struggling to organize its information and implement it effectively, data integration is often the best solution.

Efficacy and standardization are necessary to keep businesses working smoothly behind the scenes. Today’s enterprises handle incoming data streams from all over the place: CRM, ERP, marketing operations, web traffic and even partner organizations, to name just a few. When your organization’s applications and software are integrated effectively, team members have more time to focus on aspects of the business that require a human touch—leave the data entry and number crunching to the computers! Hand analysis of data is a thing of the past, and far too slow and error-prone to be effective in today’s hypercompetitive market arena. Eliminating time-consuming (and therefore costly), tedious, and redundant tasks is crucial for any organization looking to get a leg up on their peers.

Data Integration Challenges

There will likely be challenges during every data integration project, because each organization will require a different approach based on the applications and softwares involved. Some can be solved on the organization’s end; for example, it’s important for those leading the data integration project to have a clear idea of what data they’re trying to collect and how it is going to be used.

Other issues are solidly on the software end of things. It’s well understood that legacy systems such as Dynamics AX tend to have their quirks—that’s why it’s important to work with data integration specialists who are knowledgeable about the systems involved. Dynamics AX, for example, doesn’t implement time-stamps, a feature of most contemporary ERPs; without time-stamps, it’s hard to tell which data is the latest and most accurate.

Luckily, Rapidi’s data integration specialists are well versed when it comes to the needs of Microsoft ERPs and Salesforce; their integration solutions are Microsoft certified, and Rapidi is able to integrate every Microsoft Dynamics product that exists today. With Rapidi’s experts working alongside your organization, your data integration project can be seamless, secure, and effective.


Alt attribute: Dynamics AX-Salesforce integration optimizes your business’s operations, benefitting your team members and your bottom line.

A History of Success Stories

Nothing speaks to an organization’s efficacy and reliability like a long list of satisfied customer reviews. Allan Iskov is the director of business process for the company NetOp, and one among many people who relied on Rapidi to spearhead his company’s Dynamics AX-CRM integration project. He stated that the Rapidi team was highly effective, as well as knowledgeable, efficient, and professional. Iskov also said that Rapidi’s solution deployment was fast and painless, and NetOp was back on its feet and running smoothly in no time at all. As always, the success of Rapidi’s solution has optimized his team’s behind-the-scenes functionality, and taken a load of NetOp’s ever-busy employees. Not only that, but the resulting 360-degree customer profile view has been priceless in allowing NetOp to maintain organizational agility and responsiveness to customer and partner needs.

Are you still curious about how data integration can aid your business? Are you looking for more in-depth explanations of how data integration works? Are you ready to take the first step towards a future-proof business? For all your data integration needs and queries, you can count on Rapidi to show you the way.