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How Not to Make a Short Film-Book Review

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As I read “How Not to Make a Short Film” I felt more and more cheated, not by the book but by my film school. Why hadn’t my instructors taught me this stuff? This is a book every film student, every filmmaker must read before writing, producing, or directing a short film. It’s a must-have resource that guides one through filmmaking’s precarious decisions and shows how to avoid the many errors in judgment that mark mediocre films. Written by Roberta Marie Monroe, an award-winning filmmaker, and former Sundance Film Festival short film programmer, Roberta brings to the table a wealth of knowledge about every phase, from conception to production to distribution.

For filmmakers, film festivals are the major outlets and they have become the judge, jury, and sometimes the executioner when it comes to evaluating the worth of a short film. By knowing what not to do you can greatly increase one’s chances of having your work being seen and appreciated. In this respect, the book walks you through the minefield of mistakes that aspiring filmmakers and seasoned pros make, so that you don’t have to make them yourself. In addition, the book features interviews with many of today’s most talented writers, producers, and directors, as well as provocative stories from Roberta’s own short film experiences.

The book is laid out in a most pragmatic fashion and follows the steps one would normally take in producing a short film. The first chapter on the script story talks about keeping it fresh and lists a multitude of storylines to avoid, storylines that have become mundane through overuse. When programmers say, “Been there, seen it,” you lose them as well as your audience. This chapter I found most fascinating as it allows us inside the programmer’s mind and the primary selection criteria, namely what’s the story and why should I watch it? This chapter also covers the script evaluation such as hiring a consultant and the pros and cons of getting feedback from friends.

Another chapter discusses film length and how it should match the story. DP Geary McLeod comments, “Every single frame has to work, it has to move the story forward. ‘Economical’ is what short filmmakers need to remind themselves.” The book goes on to point out that it’s also easier to find a slot for an 8-12-minute film versus a 28-minute opus. Meredith Kadlec adds, “Don’t fall into the trap of trying to prove how MUCH you can do, rather [show] how WELL you can do it.”

“How Not to… ” covers a wide array of filmmaking considerations, from picking a producer, knowing their duties, to budgeting, plus ways to save money and raise funds. The chapter on Crewing Up is most relevant to first-time filmmakers. It talks about the synergy of a film crew and how to guide their efforts and deal with the ever-changing dynamics. This chapter describes the key positions, people you need to consult before you shoot along with topics that need to be addressed. The chapter reiterates the need for harmonious collaboration and the fact that you cannot do it all by yourself.

All these considerations may seem daunting at first but if they are not addressed, your film suffers as a result. After reading this book, I was overwhelmed by the multitude of responsibilities. But then I remembered Roberta’s mantra that you need to have good people around you and this book provides direction on how to select your support team.

Casting is another area where the author suggests seeking assistance. She goes through the process of finding and hiring a casting director along with the reasons for doing so. One would assume that casting directors would avoid short films but many look on it as a way to provide work and exposure for their clients, especially those that have breakout potential. Advice on auditions, rehearsals and creating a safe space for your actors in also offered in this chapter. Actor Chase Gilbertson talks about how neophyte directors sometimes drift off track. “Obviously if I’m doing your film, the story was good enough in the first place but now instead of simply telling a good story, you’re trying to make a Hollywood blockbuster. Yeah, you’ve got a lot of cool toys but ultimately what is the end result? What happened to the story?”

The chapter on production discusses numerous precautions relating to the on-set experience along with creative solutions to some of these problems. One of the best was using New York Calls to outfox an innocuous business owner. Other problem areas covered include on-set etiquette and attitude, insurance and permits along with meals and craft services. What was especially important is Roberta’s advice to have a good time, be prepared, and enjoy the magical moment of being a filmmaker.

Post-production is the love/hate relationship of filmmaking. All mixed together is the footage you love followed by the worst shots, lighting, performance, and blocking of your life. Roberta repeats several times, “This is normal.” She also suggests reading Walter Murch’s book “In the Blink of an Eye” to gain some extraordinary insights into the editing process. Knowledge of how editing works is paramount to your success on set, she says, for then you’ll know which shots are most important to tell your story. The chapter also hits on how technology has made filmmaking less disciplined, i.e., shooting more footage, cutting faster, and ending up with more versions while wasting labor.

Roberta sights a MPAA report saying that only 2% of all feature-length films actually secure a theatrical or DVD release. From that one might surmise that in the short film world distribution could be even more difficult. Orly Ravid of New American Vision points out that distribution process starts before you make your film. You need a sense of who is the audience, conceive the film’s appeal in advance and have compelling marketing illustrations or photography that sells the film. Orly also advises budgeting funds for marketing and outreach. This chapter discusses numerous channels for distribution but states that your short may also have value as a TV pilot or when expanded into a feature. Orly’s priceless questionnaire “Is Your Film Distribution Ready?” covers the most problematic and overlooked areas. Academy qualification information is also covered in this chapter. Roberta makes finding short distributors easy by posting an up-to-date list of U.S. and international companies on her website.

The chapter on the Sundance Film Festival provides an illuminating background as well as effective submission strategies. The submission do’s and don’ts list by Sundance programming manager Adam Montgomery will help move you film further up the selection ladder. The section on publicity and marketing tells what you need, basically a robust website, a stellar collection of still photos and a simple business card directing people to your site. In addition, posting a trailer will greatly enhance your ranking on Google and give viewers a better glimpse of your work.

The rest of the book is allotted to sample budgets, top short filmmaker clichés, and an extensive resource guide. This guide includes listings of short friendly film festivals, short film distributors, blogs, community outreach organizations, databases, plus broadcast and online television companies.

“How Not to Make a Short Film-Secrets from a Sundance Programmer” vividly depicts the enormous task that filmmaking entails. Yet it shows how by avoiding the many pitfalls one can save time and money and create a short film that remains memorable in the minds of programmers and audiences. Well written and timely, I strongly recommend this book as an addition to every filmmaker’s resource library.

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Everything You Need to Know About Selling Your Product on Amazon

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Amazon is one of the most trusted online businesses. As leaders in the field on internet retailing, Amazon has the e-commerce technology and the traffic to sell your products to a global market. If you’re an internet marketing newbie, quickly read through following features that Amazon offers for product sales.

Amazon Features

To give you a feel for the site, let us first take a look at the basic features offered by Amazon. Feel free to visit the site right now – do a search for any product and see what appears on your screen.

Features to notice:

  • Results always contain a professional photo or some sort of graphic of the product.
  • The price is made visible and it is combined with an offer, i.e. free shipping. Notice how the amount that is saved off of retail is made visible. This is an established advertising strategy – Amazon is telling people what the product is worth and that it´s presently selling for less than the amount that it is worth.
  • Amazon mentions the number of items that are in stock and the estimated time that the product will take to get to the customer. Shoppers are more inclined to buy an item when they are aware that the product’s quantity is limited. Time expectation is also a useful feature for most customers and sellers.
  • Amazon makes use of Cross-Selling and Up Selling. This refers to a concept of selling that is based on product similarity or asking the customer if they would to purchase another product that compliments the first one that they bought i.e. when a customer considers one product; Amazon makes a mention of another product that might also interest the customer.
  • A ‘Look Inside’ feature is offered to customers who are shopping for books. This life-like feature allows the customer to have a closer look at the book.
  • Reviews – The ‘Editorial Review´ section describes the product in great detail.
    Amazon also allows customers to review a product. These reviews are usually reliable, fair and act like testimonials about the product. All kinds of feedback can be useful for the seller.
  • Added Extras – Amazon includes various other types of cross-selling and interactive devices i.e. customer discussions, a Listamania feature, Wiki Info etc. All these extras can be used to create interest around specific products or topics.

What CAN and CAN’T be sold on Amazon

Amazon permits sellers to place their products in the following categories: Books, Music, DVD, Video/VHS, Automotive, Baby, Camera and Photo, Electronics, Everything Else, Health and Personal Care, Home and Garden, Musical Instruments, Office Products, Software, Sports & Outdoors, Tools and Hardware and Video Games.

Please note that you will need to get a prior authorization in order to sell in the following categories: Apparel, Beauty, Cell Phones and Accessories, Gourmet, Grocery, Jewelry & Watches, Personal Computers (in Electronics category), Shoes & Accessories and Toys & Games.

The following products cannot be sold on Amazon: Magazines and Newspapers, Adult Toys, Gift Cards and Gift Certificates, Guns and Ammunition, Photo Processing, Prescription Medication, and Tobacco and Alcohol.

How it all works:

  • Registration
  • For you to start selling your product on Amazon, the first thing you need to do is register. This is a simple process that requires you to fill out a short online form to register as an Individual seller.

    If you think that you will need to process more than 40 orders per month you should register as a Pro Merchant.

  • Upload Product Inventory
  • Amazon has made it really simple for you to upload your product inventory. After your registration, you have three options for submitting information that is related to your product:

    Option 1: Use the Add a Product feature on Seller Central to create one product at a time. If you are unfamiliar with Seller Central, all you need to know is that it is Web interface used to deal with all aspects of selling on Amazon.com. You can use this tool to add product information, make inventory updates and later on, handle orders as well as payments though it.

    Option 2: Make use of the Seller Desktop. This is a free and user-friendly desktop application that you can use to add products in bulk or individually to your inventory.

    Option 3: If you want to submit info about many products simultaneously, make use of the inventory files to create multiple products.

  • Your Products get Spotted
  • By listing your products on Amazon, they reach millions of potential customers 24/7 – Amazon’s traffic, now also becomes your traffic.

  • Your Product gets Purchased
  • Buying a product from Amazon is not only convenient, but also really simple and quick. Your product is easily purchased at the click of a mouse.

  • Shipping
  • Essentially, you are in charge of shipping your product to its new owner. Amazon will notify you about the purchase via email when an order has been placed. All you have to do is, pack and ship your product to the customer.
    If you would prefer not to handle this section you could opt for the Fulfillment by Amazon option.

  • Money in Your Pocket
  • Amazon then does the payment to you via a direct deposit into your bank account. You will also be notified about this deposit via email as soon as your payment has been sent.

While we are on the subject of money, let me give you an outline of Fees involved in becoming a Seller on Amazon…

There are 2 major ‘seller’ packages that have been made available by Amazon.

If you are looking to sell only a few products or expect to have less than 40 orders placed per month, you would want to register as an Individual seller. The only fee involved here is a ‘per product sold’ fee of $0.99 – this means that you only pay $0.99 per product that you sell.

On the other hand, if you think that you will be selling much more than 40 products per month, you should sign up to be a Pro Merchant. Here you should expect to pay a standard monthly subscription fee of $39.99 as well as a minor referral and closing fee when your products sell. These fees are related to your products category.

Remember, for both selling options, there are no individual item listing fees and no credit card processing fees.

If you are new to e-commerce, you may be a bit concerned about the idea of doing financial transactions over the internet. Not to fear though- Amazon has developed a few handy features that may help set you mind as ease.

  • Fraud Protection
  • Amazon offers its sellers a world-class payment fraud protection service. They have devised a system that is ridden with personalized notifications that tell you exactly what is going on with your orders and payments at any given time.

  • Credit Card Facilities
  • Naturally, Amazon is licensed to perform secure transactions with most major credit card providers.

  • A-to-z Guarantee Program
  • This program is particularly designed for the safety of the customer but it is important to be aware of a program of this nature as it has been created to establish a sense of business confidence between the customer, Amazon and you.

    The A-to-z Guarantee Program has been fashioned to handle situations where a customer:

    1) Never receives a product or
    2) Receives a product that is different to what was ordered.

    The customer is initially encouraged to contact you (the seller) personally if this type of product arises. If you cannot resolve the problem, the customer can then file an ‘A-to-z’ claim to Amazon. Amazon then sends you an email, which outlines the customer’s claim. You are requested to respond by mailing the order’s basic information and an outline of the fulfillment process. Amazon will then decide how the claim will be settled – this may result in you having to refund the customer.

So now that you know how to get yourself started, you need to learn a few tricks of the trade…

It’s all about the SALES, so what can you do to make sure that your products sell like hot cakes?

Tip 1) Keywords

Appropriate keywords are vital to high product sales over the internet. Keywords drive potential customers to your product, thus it is important to try to add product specific keywords to your Amazon product description as well as anywhere else that you may be writing about your product. If you want to get really high traffic from search engines, you might need to do a keyword phrase analysis of your main product. This can be done by using Google’s external keyword tool, or WordTracker’s free tool. It is essential that you choose suitable keywords, with the highest rankings.

Tip 2) Write about your Products

The more online content available about your product, the better it is for sales. It is important that you write interesting content that will appeal to your market, and make sure that it contains your product’s keywords. The next step is to publish this info all over the web. You can make use of the ‘Listamania’ or ‘So you’d like to%u2026guide’ features provide by Amazon, but you can also feel free to blog about your product or make use of social media sites for further product publicity i.e. make friends or start a group with people on Facebook who possibly have an interest in the type of product that you are selling.

Tip 3) Online Product Promotion Companies

Feel free to do a Google search to find a list of top product promotion companies. There are many companies available that will aggressively market your product online – with this type of external help; you won’t have to personally take on the marketing of your product. The only downside about making use of these types of companies is that most of their services require you to fork out a hefty bundle of cash.

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How to Start a Low Cost Home Based Business

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Low Cost Start Up Businesses ideas are literally lying around, just waiting for you to snatch them up. In fact, there are so many of them, you might have trouble deciding which one you want. One thing is for certain, there has never been a better time for home business start-ups. So the sooner you get going, the better.

One idea out of the many for low cost home based businesses that you should know about is right here at your computer. Online auctions are big business these days, and it’s likely you already have items ready you can post for sale.

With the profits from sales on those things you might otherwise call junk, you can hit your local flea markets, estate sales, and garage sales for more goods to sell online. You will be amazed at how easy and profitable this is!

Another low cost home business that you might want to consider is to buy vending machines. These are generally low-cost and low maintenance, and you can place them everywhere from your large local companies’ break rooms to carwash waiting areas.

The possibilities for where to put vending machines are as limitless as your imagination. Ideas for what to put in them range from peanuts to bubble gum. You can pick up this type of item at any discount club or grocery store for a song and pull in big profits in the bargain.

You can also form a personal errand service. The need for these just can’t be stressed enough. People are so busy these days that getting to the dry cleaners can feel like trying to get to the top of a mountain.

Other people who are in major need of a personal errand service are the elderly. They are particularly grateful to have someone to do their personal errands for them. Creating a personal errand service is a great choice for a low cost home based business because it offers so many people what they really want more of-time.

You also might want to consider car detailing as your low cost start up business. Americans spend more time in and money on their cars than anyone else in the world. And they’re willing to pay $150, and often a lot more, to have their cars clean and shiny. If you love cars and being outdoors, this is the low cost home business for you.

Moving services are also a good choice from the list of low cost home businesses. Do you know anyone who wouldn’t love to have someone else do the heavy lifting when it comes to moving? Didn’t think so. Plus, they’re willing to pay big bucks for someone else to do it! Also, this is an especially great home business if you live near a college or university. If you like physical activity, a moving services business might just be the ticket for you.

If having fun is more what you have in mind consider becoming a party planner. You can plan parties ranging from children’s birthday parties to gala events for large local corporations in your area. The terrific thing about this low cost home business is that you get to go to lots of parties! After all, you simply must be at those parties to make sure all those little details you planned for so carefully are attended to correctly!

The list for low cost start up businesses could go on for days. Hopefully, you’ve found the one for you or have gotten the idea for one from this brief guide. The main thing you want to remember when choosing the business that’s right for you is to consider your likes and dislikes.

After all, it’s going to be your business and you’ll be spending lots of time at it, so make sure it’s something you enjoy. After you make your choice, make a plan for the things you need to do to get your business up and running. Follow it, and before you know it, the checks will be filling up your mailbox!

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Possession of Controlled Substances

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What will happen to you if you are arrested for personal possession of cocaine or other controlled substances? Drug possession is one of the most common crimes in the U.S. Any possession of an illicit drug, such as marijuana, ecstasy, cocaine, or heroin, can lead to serious charges. If the court determines that you had in your possession more than would be used for one person, you could even be charged with possession with intent to distribute or sell. If you or a loved one were charged with this crime, you need to be well-aware of every aspect of your case as well as how you can defend yourself.

A person may be arrested for personal possession of cocaine or other controlled substances pursuant to Health and Safety Code 11350(a), which states: Except as otherwise provided in this division, every person who possesses (1) any controlled substance specified in subdivision (b) or (c), or paragraph (1) of subdivision (f) of Section 11054, specified in paragraph (14), (15), or (20) of subdivision (d) of Section 11054, or specified in subdivision (b) or (c) of Section 11055, or specified in subdivision (h) of Section 11056, or (2) any controlled substance classified in Schedule III, IV, or V which is a narcotic drug, unless upon the written prescription of a physician, dentist, podiatrist, or veterinarian licensed to practice in this state, shall be punished by imprisonment in the state prison.

Health and Safety Code 11350(a) is not a wobbler, and can only be charged as a felony, which could result up to 3 years in state prison. Fortunately, if a person is charged with personal possession of a drug offense, the majority of the time that person will be eligible for a diversion program where their arrest and conviction could be ultimately dismissed as long as they fulfill the necessary requirements. A few different options for that person would be programs such as (PC 1000), (Prop 36) or (Drug Court).

Remember that each case is looked at differently and the outcomes could be greater than what is listed based upon circumstances of the individual cases. If you or someone you know has been arrested for charges under Health and Safety Code 11350(a), contact an experienced criminal defense lawyer who is familiar with the handling of these types of offenses. Which attorney you choose to defend you could make all the difference in the outcome of your case. Please do not risk your future or your freedom by failing to retain a strong legal advocate to fight for you.

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Is It Worth Bringing a Claim?

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One of the most common questions raised when you consider bringing a claim for compensation is “will it be worth it?” It is commonly known that bringing a claim is a long, laborious and stressful process. It is not something that should be taken on lightly. Even if your legal team do the majority of the heavy lifting for you, you will still need to be involved and you will need to be able to commit to the case. Therefore, it is not uncommon for many people to want to know if the hard work and the potential stress involved will be worth it.

To answer this question firstly your legal professional will need to know what your idea of worth is. For some a claim will be worth it if you can have your day in Court, stand up in front of a judge and say, “these people did me wrong, they were negligent,” to have a judge agree with you and confirm that you have won your case is enough for some. But for others the financial outcome of the case is what makes it worth it, will the claim, if won, provide enough compensation to make the work involved worthwhile.

The majority of clients tend to fall in the middle of these two, the fact that they feel they have been treated negligently and want to prevent that treatment from happening to someone else is a large part of their motivation, however the financial aspect is also present and needs to be sufficient enough to make the work involved worthwhile.

Sadly, it is almost impossible for any legal professional to answer either of these questions. There is no guarantee that you will win your claim just because a firm has taken it on. Things happen in cases that make weak claims much stronger and strong claims much weaker and these events can happen at any point in the claim. Just because your legal profession says you have a 70% chance of winning at the beginning of your claim does not mean that on the day of the trial you will still have a 70% chance of winning, you might only have 50% or you might have 80% circumstances change regularly.

It is also almost impossible to give a valuation of a claim right at the beginning. This is because your legal professional will need to break down your compensation into what is known as General Damages and Special Damages. General Damages being the compensation for pain, suffering, loss of amenity and Special Damages being the monetary loss. The money you have had to spend because of your injury that you would not have had to pay otherwise. For example, pain killers you had to purchase, time spent by friends and family in helping you that they would not have done if you had not been injured.

So to provide a proper value your legal professional will need to know all of your financial losses incurred because of the negligence, as well as have a detailed medical report from an independent medical expert to value the pan and suffering part of your injury.

Once your claim has reached the point where you have provided your legal professional with all of the information as to your financial losses and you have been examined by an independent medical expert then a financial value can be placed on your claim/

To calculate your general damages your legal professional will review and analyses your medical report which details your injury, your treatment and your symptoms. The report may also hazard a guess at when your symptoms will resolve or plateau. Once your legal professional has that information they turn to a publication called the Judicial Studies Board Guidelines which list various injuries and give a bracket of value. For example Wrist Injuries, Bracket a) Injuries resulting in complete loss of function in the wrist. Deformity may increase the award depending on severity are worth between £35,000 – £72,500.00

Once your legal professional has a bracket, they will then look at previous case law. They will be looking for cases where someone suffered an injury similar to your and had a similar recovery period. The mechanics of the case does not matter. So if you suffered a broken wrist in a car accident that healed fully after six months, your solicitor wouldn’t be looking for someone who suffered a broken wrist in a car crash. They will be looking for a case where someone suffered a broken wrist that healed fully after six months. Once a few cases have been found with similar injuries and recovery times inflation will be added and you will have a figure!

Unfortunately just because your legal professional says your claim is work £5,000.00 does not mean you will receive £5,000.00 at the end of the day. Negotiation will cause the figure to change, if you settle before trial you will usually be advised to accept a slightly lower figure as you are removing the risk of attending trial. If you win at trial it will be up to the Judge to award you compensation.

With regard to Special Damages, these are paid to cover all the costs you incurred as a result of your injury, they are essentially refunding/reimbursing you.

There are a lot of various expenses that can be reclaimed such as:

  • Travel costs for medical appointments and treatments such as Physiotherapy
  • Loss of earnings
  • Time spent by friends and family helping you do tasks that you would normally do yourself.
  • Medicines either prescribed or not

Tip: Keep your receipts! I cannot stress this enough. You will be asked to prove your loss, and you will struggle to do that without receipts.

In conclusion, it is up to you to decide what your claim is worth to you. Compensation is broken into two headings General and Special. General is the payment received for your injury and Special is the compensation received for any financial loss you have suffered. The two headings are then added together giving a figure to start negotiations.

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How to Create an Email Marketing Campaign Your Audience Will Love

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4 Reasons to Discover the Value of Email Marketing

Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial.

Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will dramatically increase your brand visibility and market reach.

Yet many business owners and entrepreneurs pass up this golden opportunity to build relationships and increase sales. Are you one of them?

In this week’s blog, I’m going to share some reasons why your small business should create an email marketing campaign and offer some tips to help you increase open rates.

What is the Value of Email Marketing?

Let’s start with 4 reasons why your small business should send out a newsletter.

1. It reminds people that you’re there. As much as you’d like it to happen, your customers aren’t sitting at their computer daydreaming about your brand. Sending them relevant content can keep you top-of-mind among your target audience.

2. You can get truly personal. For example, greeting someone by their first name, or even using data on their past purchases to suggest complementary products or services can be hugely beneficial. In fact, open rates for personalized emails average 18.8% compared to 13.1% without personalization.

3. It boosts your website traffic. Links within your newsletter drive traffic to your website and social media platforms, which means increased brand awareness, leads and sales.

4. It’s cost-effective advertising. By using a service like Constant Contact to create newsletters, you can quite easily design a newsletter to send to thousands of people. From segmenting your audience to managing unlimited marketing campaigns and lists, you can do a lot within a platform like Constant Contact.

See our recommended newsletter providers for more info. And remember while it may be tempting to use a newsletter template, hiring a professional web designer to create a unique one that reflects your brand is better for your customers.

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Read: How to Target Your Ideal Clients with Digital Newsletters

Regardless of the size of your business, eNewsletters are an efficient way to reach current and potential clients and to easily measure the results of your efforts.

But before you send out newsletters for digital marketing purposes, you need to make sure you’re targeting the right people with the right messages. Here are 5 ways to get started.

Read more on our website.

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4 Email Basics to Increase Open Rates

Your open rate is the percentage of the total number of subscribers who opened your newsletter.

While open rates vary by industry, stats show the average is about 17.80%. So if you want to get that number even higher, here are 4 things you need to do when you create an email marketing campaign:

1. Determine your goals.

Like any page on your website, your newsletter needs to serve a purpose. Here are a few common goals for Digital Newsletters:

â— To drive traffic to your website

â— To increase brand awareness

â— To build your authority in your industry

â— To increase leads and/or sales

â— To promote a product, service or event

Like I mentioned in my last blog, you need a compelling CTA. What do you want your visitors to do on a particular page? Each page on your site should have a call to action that encourages your potential customers to do something.

2. Craft a compelling subject line.

The subject line is the first thing anyone sees, and it’s what encourages people to open your eNewsletter. It should be short and attention-grabbing, telling your audience what to expect when they open the email.

Obviously, you can’t cover every topic within your newsletter in the subject line. Focus on the meatiest, most important message you want your target audience to receive.

3. Give people a reason to sign up.

With so many messages flooding your customers’ inboxes, it’s hard to cut through the noise. Instead of just saying “sign up for my newsletter,” offer your website visitors a discount, free content download or something else enticing.

It’s also essential to remember the purpose of sending your eNewsletter is to inform, engage and entertain your audience. It’s NOT a place to drive a pushy sell. If you do that, expect to see your newsletter subscribers drop off.

4. Learn from your data.

It’s not enough to just send out email newsletters with the content that you think your target audience wants to see. To ensure the value of email marketing, you need to measure your efforts.

You need to look at your eNewsletter metrics to see:

â— Who’s opening your emails

â— What links people are clicking on

â— Who’s unsubscribing

Once you have some numbers around your emails, you can tailor them better to meet your audience’s needs.

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You can’t argue with the value of email marketing! Sending out consistent newsletters is one of the most effective marketing tools for your business and can grow your brand visibility and sales big time.

If you don’t feel like starting an email campaign is the best use of your time or energy, find a professional marketing team like us who can handle the writing, marketing, and technical components. It’s the ideal way to increase open rates, leads and sales even more!

To your business success,

Susan

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Project Manager Career Profile

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Education and certification with project management (PM) emerging as one of the fastest-growing fields in the country, many professionals are exploring a project manager career path. The PMI® studies paint a very bright picture for those who plan on carving out a career.

Jobs and salaries are on the rise a recent PMI report indicates that 25% of companies that have reduced their headcounts in other specialties will still be hiring project managers, while an Anderson Economic Group study predicted that approximately 1.2 million PM jobs will need to be filled each year through 2016.

The availability of open positions is just part of the appeal; the substantial salaries are another enticement. Payscale.com reports that it managers typically earn between $74,299 and $103,710 a year. PMI’s annual salary survey indicates that those with industry certification – such as the PMP® designation – earn upwards of $100,000 annually.

Career opportunities and potential earnings are two of the most important factors that individuals must consider before choosing a profession.

A place in every industry professionals possess skills that can be used in virtually any industry – from information technology to consumer goods to business services. This career mobility ensures that one can readily find work, even if their current industry is affected by an economic downturn or cyclical demand.

Skills required for a PM career before entering into management, you need to ask yourself whether or not you have a passion and aptitude for this type of work. If you’re up to the challenge overseeing the contributions of a diverse team and managing the expectations of key stakeholders, this may be the position for you. The profession requires strong communication and organizational skills, the ability to juggle multiple tasks simultaneously and an understanding of the functional roles of departments throughout the organization.

Training and education the first step in becoming a manager is to get the right education. You don’t necessarily need a PM degree, but you do need to have specialized training. Industry certification will give you an even greater edge in securing the best positions.

When evaluating your training options, consider what will make your resume stand apart from the competition. A credential from an accredited university shows that you are serious about your career path. The good news is that with the widespread availability of online programs, location is no longer a limitation.

Embark on your career path. Project management training and industry certification can help professionals land their first position. Over time, successful project managers will be assigned projects of increasing size and complexity. Those who prove themselves on the job and demonstrate a commitment to continuous learning have excellent advancement potential. Take the first steps toward a career today, and you’ll be on your way toward a wealth of job opportunities, a lucrative salary and genuine long-term career satisfaction.

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