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Women’s Guide For Cheap Car Insurance

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Women have lower rates on their automobile insurance than their male counterparts, based on facts found. Although female drivers are often made fun of as not very good drivers, most car insurance companies think otherwise.

Women drive slower than men and do not take too much risk and are thereby less likely to have car accidents. Based on all of these facts, women get better deals than men as policy holders.

Keep reading this if you are a female and intend to exploit the fact that you could get lower premiums.

A simple way to getting quick auto insurance rates to compare online if you do not already know how to go about it is this. Start from Google. Type in “quick auto insurance quotes”, and work with the top 3 to 5 results/websites.

In about five minutes you could get lots of insurance quotes from major car insurance sites for free. You will get results in a few minutes by filling out a short questionnaire which you would find online on the quotes comparison sites.

If you are a woman you should take advantage of the studies that has shown that women are regarded as safer drivers than men by insurance companies and start paying lower premiums. Remember, if you don’t know to take advantage of it, you may not enjoy it.

Get lower rates now by getting and comparing quick auto quotes. These quick auto insurance quotes is a quick and reliable way of ensuring you get the best deal.

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9 Downsell Campaign Offers to Get Abandoned Shopping Cart Contacts to Buy From You

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Shopping cart abandonment is a huge problem that leads to lost ecommerce sales.

Shopping cart abandonment is when a prospective customer who starts the process of buying a product or service online, but then drops out before buying.

Shopping cart abandonment can be as high as 80 percent. In one study by Barilliance, shopping cart abandonment rates were 77.24% in 2016 and 78.65% in 2017. That’s over three-quarters of consumers that land in the shopping cart. The rate is over 80 percent among mobile users.

There are many reasons why consumers abandon shopping carts. Unexpected shipping fees, long and confusing process, too many clicks and pages, plus website errors and crashes.

Yet all is not lost if you have a downsell campaign. In fact, a downsell campaign with good sales offers can help you recover these lost revenues and get the consumer back to buy.

A downsell campaign occurs after a prospective customer abandons a shopping cart or order page. It involves a series of emails each with a link to a distinct landing page with a new offer. This new offer fulfills the customer’s needs and wants while lowering their perceived risk. In some cases, it reduces the price of a product or service.

While you can have downsell offers for all types of contacts, they are best to use to convert a lead into a new customer than an established customer. That’s because some customers will take advantage of your strategy, causing you to lose profits.

Here are 9 downsell campaign sales offers you can present to consumers who abandon their shopping cart.

Downsell Campaign Strategy #1: Free Trial Offer

A free trial sales offer lowers perceived risk of buying. It enables the customer to experience the benefits of the product or service. Then when the trial period is over you charge their credit card if they did not previously cancel. The two drawbacks are NOT getting paid in advance and potential loss of sale if the customer cancels. At least you’ve got them back to try it.

Downsell Campaign Strategy #2: Offer Same Product at Same Price Plus Add a Bonus

Adding a bonus to your offer increases the value of the deal. The customer can feel they are getting more from you, so their perceived value is higher. The thing is you can be creative with the types of bonuses you offer. It can involve a complimentary product or service, a consultation, educational product or event.

Downsell Campaign Strategy #3: Offer the Same Product or Service at a Lower Quantity

By offering the same product at a lower quantity, such as size, the customer wins by getting what they want for less cost. You win by earning a customer and lowering the quantity you give for a lower price, so you can earn a profit. This strategy enables you to develop a loyal customer rather than losing them entirely.

Downsell Campaign Strategy #4: Coupon For Next Offer

Offer a coupon for their NEXT purchase if they buy now. For example, if you have an eBook you sell for $30, then offer the contact a 10% off next purchase of any product if they purchase the eBook for $30 now. There is little risk to you because you get full price for the first product sale.

Downsell Campaign Strategy #5: Offer Same Product For Less at Prompt Redemption

You could offer the same product at a lower cost. But with a twist that they must take you up on your offer now or it expires. The customer wins by getting a better deal. You win with a new customer. You’ll gain profits by selling to the customer in the future.

Downsell Campaign Strategy #6: Offer the Same Product With Discount Plus Bonus

Here you give them two things they did not have before. First, they get a discount on the same product. Plus, they receive a free gift. The customer gets a double win. Greater value at a lower price. You win by getting a happy customer who can buy again from you. If your sales offer is a digital product bonus, then there’s no added out of pocket cost after the first creative fee.

Downsell Campaign Strategy #7: Offer a Different Product or Service at a Lower Quantity

You could have a sales offer for a different but less costly product that may satisfy the customer. The customer wins by getting a product at a lower cost. You win by getting the customer.

Downsell Campaign Strategy #8: FREE Shipping

FREE shipping is a cost saver to the customer if you sell a physical product. The cost of shipping is an expense that can offset your tax liability. The upside is you get a customer with potential for future sales and repeat orders. Shipping costs are among the biggest reason for abandoned shopping carts. A sales offer with FREE shipping can get the customer to buy.

Downsell Campaign Strategy #9: Double the Offer Plus a Bonus

This strategy appeals to customers who want greater value, rather than lower price. Not every prospect walks away from an initial offer because the price is higher than what they want to spend. Some prospects have money, but want greater value. Doubling what you sell – or increasing quantity – can boost customer perceived value. When you add a bonus on top, they see they get more than what you offered the first time.

In summary, an abandoned shopping cart is very common in ecommerce. But you can recover some of these lost sales with a compelling sales offer that gets these contacts back to buy.

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5 Essential Steps For Launching A Life Coaching Business

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What is life coaching?

It’s motivating people to change something in their lives so they can experience greater joy and less pain. It can be in any area of a person’s life, and different areas of life overlap and influence each other. A relationship problem can affect finances, and vice versa. A health problem can affect a career issue, and vice versa.

So, probably he first thing to consider once you’ve decided to become a coach is:

“Do you want to be a general life coach, or do you want to specialize in one area?”

The main areas of a person’s life are:

· Health

· Relationships

· Personal Development

· Career

· Finances

· Spiritual Development

If you have experience in one area of life where you solved a problem that many others have, then you might want to specialize in that area. For example, if you taught yourself some ways to get through a divorce amiably, you could coach others on how to do that. Or, if you developed a technique for recovering faster from cancer treatments, you may want to share that with others.

Or you may have training in a specific area. For example, you took a training in how to help someone change their diet by using specific techniques you are now certified to teach. Then you may want to use a specific title for your coaching, such as “Massey Method Coach.”

But if you want to coach a person in all areas of their life, then you may want to call yourself a “General Life Coach,” a “Personal Growth,” or a “Personal Development” coach.

No matter what you choose, your job as a life coach is to motivate people to take action to change their lives for the better. You do that with methods, processes, accountability and inspiration to do the work. The problem is that most people want change, but they don’t want to do the work. So they hire a life coach to help them stay motivated while they do the hard work.

In fact, about 90% of people pay for life coaching just to hold them accountable. But they also want you to be an expert in the area they are working on. So it’s important for you to get proper training.

Notice I didn’t say get “certified.” There are many certification programs for life coaching. But there are also courses that aren’t for certification but may be helpful. So just be aware of that.

What’s important is that you get the necessary training, so you know how to deliver life coaching to clients. And, if it’s a certification program, that will just add to your credibility. Or you may be someone who has had a lot of experience in coaching already, and that in itself may be enough credentials.

Most people won’t ask for your credentials, but if you have them, it’s good to display them on your website and in your email signature.

Launching Your Coaching Business

Starting any kind of business can be fulfilling, but it also can involve hard work, difficulties and challenges. Having an awareness of where the obstacles in the road lie in a life coaching business, gives you an advantage. So I’ll share some basic information you need to know when launching.

There are several components that need to be in place in order to start and run a life coaching business:

1. An entrepreneur mindset

2. A coaching process/program to offer

3. Basic bookkeeping skills

4. Business systems

5. Tools for running a business online

Let’s dive a little deeper into each one of these.

1-Mindset is half the battle.

When starting any kind of business, you need to have an entrepreneurial mindset. That means making decisions based on statistics and not on emotions. It definitely means doing income-producing activities such as, market research to determine the needs of your audience, rather than only doing easier and more fun activities.

Most of the entrepreneurs I’ve met who are not having the kind of success that they desire, have a problem with their mindset. I can sense it when I hear them talk about their business. Unfortunately, they aren’t aware of their mindset, so they don’t know that it’s the problem. Before their finances improve and their business thrives, their attitude toward business needs to improve.

Mindset is something quite intangible. You can’t just say, “Oh, you’re spending too much money; that’s your problem.” Or “Your conversion rate isn’t high enough to justify your advertising expenses.” Those are tangible problems. Mindset is illusive, and harder to pinpoint.

One way to discover if your mindset is aligned with your business is to try to uncover any hidden beliefs that are holding you back. Beliefs that don’t support your desires are the main culprits that can keep you stuck in an undesirable situation. But beliefs are just thought patterns that are habitual. This is good news because habits can be changed. The best way to change a belief is to substitute a new one that’s more in alignment with your desires.

Just like being in any long-term relationship, as an entrepreneur, all of your issues will come up and need to be dealt with. One common issue is your relationship with money… how much you think you deserve, how much you can ask for, how much you can keep, and how you treat money in your personal life.

Another major issue that comes up is lack of self-confidence. The best way to handle this is to coach 10-20 people. It doesn’t matter if it’s a practice session or a 6-month program. You will learn a lot from your first coaching clients and it will also give you the potential for referrals, more confidence, and possible revenue.

A third issue that can come up is in how you handle stress. Do you stay calm and strong when a client is venting on a stressful experience, or do you get caught up in their drama? Do you leave the office and your business behind you at the end of the day and relax with family/friends, or do you tend to “take your business with you” and think and strategize too much on your off time?

One thing that happens when running a life coaching business is that you find you must adapt and evolve with it. Things happen that force you to either change something in your business or change something in yourself in order to move forward. And it’s helpful to know how to keep a positive attitude.

2-Your Life Coaching Program

Besides developing the right mind-set, you need to develop a program to offer clients. It may be the process you developed when you solved the problem that you now can help others with. It may be a method that you got training on. Or it could be a combination of the two.

Planning out your program in advance is necessary in order to have something concrete to offer in enrollment conversations (discovery calls). And you need to plan out what results your clients can expect to have from your program.

Here are some steps to consider:

· How long your program will last? One-to-one coaching programs range from a few weeks to a year or more, depending on the depth of the information and the outcome clients will achieve.

· What steps does the client need to go through to achieve the desired results?

· What tools will need to be included in your program?

· How will you connect with your clients, and when and where will the contact happen? Will you deliver via phone calls, zoom calls or email support?

The bottom line here is:

What will make your clients feel supported, without causing you to burnout?

Pricing your services

Perhaps the most difficult decision to make when it comes to your private coaching program is pricing your services. That may take market research.

Beginning life coaches might charge as little as $97/month, while top business coaches can easily command $40,000, $50,000 or even $100,000 per year. Where will your program fit? It depends on a variety of factors:

· Niche

· Duration

· Outcome

· Your experience level

Once your coaching program is planned out and priced, you will be ready to market yourself.

3-Bookkeeping

Every business owner needs to know how to determine whether they can stay in business, i.e., if they are making a profit. Life coaches are no exception. That’s where basic bookkeeping skills come in. Keep track of both expenses and income on a spreadsheet, or (I suggest) in a simple software program such as, Quicken . Quicken is inexpensive and is all you need for a small business.

Then you need to keep accurate records and track where your money is going and how much you are actually earning. Income always starts slowly, and you may have more expenses than income at first. But there are so many low-cost or even free tools available that you should be able to keep operating costs to a minimum.

4-Tools for running a business online

The Internet has opened up a “world” of opportunity for life coaches. You can coach anyone anywhere in the world. But that means knowing how to use online tools to market and run your business. Fortunately, there are many helpful tools, resources, and software to make your business life easier. Earlier, I mentioned having a bookkeeping tool.

Here are 5 other essential ones:

a) Website

b) Scheduler

c) Autoresponder

d) Delivery Platform

e) Documents

Website

Some coaches have asked me if they need a website. You don’t necessarily need a website—I have members in my life coaching association who don’t, and they have other ways of getting clients—but it does look more professional to have a website. A simple one is a WordPress site. You’ll need to get a domain name for it and a hosting service. You can start out with a one-page site that just has information about what you do, and your contact info.

There are a number of tools associated with a website. For example, if you want to track how many people come to your site, you can install Google Analytics. There are also a number of WordPress plug-ins that make the operation of your site more efficient. Your webmaster will know what you need.

Scheduler

You’ll also need a way for clients to book appointments with you. Don’t get caught in the “email tag” game! Get a scheduler with a link that you can send to any client or prospect. Basic free tools include Calendy, Setmore, and Squareup.

Autoresponder

If you are running an online business, and are sending traffic to your website through your marketing, not everyone who comes to your site will be ready to hire you. So, you need a way to stay in touch with those people. An easy way is with an autoresponder, such as MailChimp or AWeber. It’s a tool that sends out emails automatically to people who sign up on your website. You write up the emails once, and they go out without any more work on your part. Usually, you’ll need to offer some kind of “freebie” (or “lead magnet”) to get people to sign up for your emails.

Delivery Platform

If you have materials such as PDFs, templates, checklists, or recordings, you’ll need a way to deliver them to your clients. For documents, it can be as simple as using Google Docs. You upload the document and give the link to your clients. But if you want something fancier, you can use a platform such as Teachable, LearnDash, Kajabi, or OptimizePress Member. Using one of these software programs ensures that your materials are only available to people you designate (password-protected).

Coaching Documents

You will also need some coaching documents such as a client agreement, client feedback form, Wheel of Life chart, intake session form, invoice form, client action sheet, and client info form. There may be others that you’ll need depending on your topic.

5-Business systems

You will need to set up several systems so your business runs smoothly.

Here are the ones I recommend:

a) Content Creation system

b) Lead generation system

c) Social media marketing system

d) Sales conversion system

e) Onboarding clients system

f) Client retention system

g) Follow-up system

Content Creation system

The first system you will need to set up is content creation for your business. That means creating valuable content that educates people, tells them what you do, and how to hire you. As you market your business, you will always be creating content. This includes content in your branding, your blogs, your website pages, and your email campaigns, and it all supports lead generation. You will always be creating content to keep your name in front of the people in your audience.

Lead generation system

How will you find prospects to talk to about your services? That’s what we call “lead generation.” Leads are potential clients who are attracted to your content. So you need to have a system for attracting them.

There will be people who are attracted to your content and consume it, but aren’t ready to hire you yet. And if you don’t have a system for staying in touch with them until they are ready, you’re leaving money on the table. That’s where your autoresponder comes in—you can use it to build a list of leads that you can keep in touch with.

It’s helpful to have a gift of some kind to offer potential leads, so they get on your list. Called a “freebie” or “lead magnet”, this is a small piece of content that your audience wants and needs so much that they are willing to give you their email address, knowing that you will be sending them more content.

The lead magnet leads them to an email series that you have on your autoresponder. These emails educate your leads more about the problem they face and how you can help them solve it. Your autoresponder email series leads to an enrollment conversation, a free consultation or “discovery call,” where you enroll them into your coaching program.

This system also may include using ads to re-target people who clicked on your links to encourage them to connect with you.

Social media marketing system

A necessary part of lead generation is marketing on social media. It’s a whole system in itself! You will need to make social media posts, which include content and graphics, to distribute to the platforms you are using. Part of this system involves having a regular time for engaging with people on social media who are potential clients. You will have to do more market research to find out where to find your ideal leads on social media.

This system can also include advertising on various platforms. Each one is different, and, to stay organized, you should focus on one platform at a time, so you can get a steady stream of leads from it before you start working on another one. Also, there are ways to automate your social media marketing.

Sales conversion system

Once you get a lead into a free sales conversation, you need to have a set of steps to take them through to see if they are right for your program or service.

Here is a sample conversation formula:

a) Warm Up Questions – icebreakers

b) Setting Expectations – your agenda for the call

c) Making the Promise – what they will get out of the call

d) Qualifying Questions – their ability to invest

e) Personal Questions – their reason for consulting with you

f) Offer – your solution

g) Close – your call-to-action

h) Technical Questions/Objection handling – help them make a decision

There are many courses available on sales conversation techniques and formulas. Know that salesmanship is an acquired skill that anyone can learn.

Onboarding clients system

Once you have enrolled a new client, there needs to be a procedure or onboarding process that they go through. This can include a welcome letter or welcome package, registration on your delivery platform, getting their personal information, or filling out a questionnaire.

Client retention system

It’s a lot easier to reenroll a current client than to find a new client, so it’s a good idea to have a client retention system. Current clients have already been sold once and they know and trust you. So it doesn’t take as much work to convince them to buy again. Part of this system is how you treat your clients while they are working with you. The other part is keeping in touch with them after their program is over and introducing them to the next step or another program. This can be done through an email series or phone calls.

Follow-up system

One more system a life coach needs is for following up with people. There are 4 follow-up series that you need to create:

a) People opting in for your “lead magnet

b) Prospects you meet on social media platforms

c) Current clients who are in one of your programs

d) Past clients who need the next step

The thing to keep in mind is that people are more likely to buy from you if you follow up with them regularly with courteous, helpful, non-pushy contact via email or phone calls.

In Conclusion

Becoming a life coach can be as exciting as it is formidable! And as a life coach you may run into some unique challenges. But there are ways to deal with it. We discussed what life coaching is and the 5 steps that need to be in place in order to launch a coaching business.

There are other things you can do too. You can hire a coach to help you. You can take extra trainings. And you can become a member of a life coach association, such as the International Association of Professional Life Coaches®. Membership will give you visibility, credibility, and business and marketing training. Visit the website to see if it’s a good fit for you!

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Benefits of Online Foreign Exchange (Forex) Trading

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The advent of the internet has made it easy for investors, and particularly online Forex investors. Therefore, Forex trading can be performed online. It is different from stock trading because it involves exchanging currency online for purposes of making profits.

Online Forex trading offers the benefit of convenience, by allowing investors to trade anytime and from anywhere around the globe. All you need is a computer and an understanding of the trading requirements, to start the practice.

An understanding of online Forex trading is crucial for purposes of ensuring proper investment of money. There are several Forex trading websites that offer practice accounts to help investors learn the ups and downs. The benefits of online Forex trading include:

· 24 hour trading

The market is open 24 hours around the world. This means you can trade anytime, day or night, because there is an open market in some part of the world. Trading is usually open in many parts of the world from Sunday evening to Friday evening. A 24 hour market allows investors who are busy during the day, perhaps because of being in full employment or business, to participate in the market during their free time.

· High liquidity

An asset is said to be liquid if it can be converted into cash readily, without employing price discounts to attract buyers. Online Forex trading is highly liquid in the sense that large amounts of currency can be moved in and out of most currencies with very little price movements. Furthermore, you can exchange currency anytime, day and night with no restrictions being posed on you.

· Low transaction costs

Forex trading carries lower transaction costs compared with trading at the physical market. The broker is able to share some of the benefits in the form of costs savings, arising from facilitating the trade online. The cost of the transaction is covered by the price, referred to as the spread, which is the difference between price of buying and selling.

· Leverage

There are many trading strategies that can be employed by investors, such as leveraging to maximize the trading benefits. Leverage is the capacity to trade more currency than what is available in the investor’s account.

Online trading accounts allow investors to start trading with as little as $50. In contrast, trading with stocks and bonds requires a huge financial investment. Therefore, if you chose to trade at 60:1 leverage, you could trade $60 for every $1 in your account. Hence, you could end up controlling $60,000 using $1,000 of capital.

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Keep Your System Simple! Self-Defense And The Science Of Stress Performance

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“There Are No Superior Martial Arts,

Only Superior Martial Artists”

I’ve read, heard, repeated and written that phrase so often I can’t even remember where it came from. The reason I like it so much is because it’s true!

This article is not another effort to debate the merits of one self-defense system over another. Nor is it to argue about which style will or won’t work “on the street.” All martial arts have components within them that are powerful fighting techniques. It’s important to know which ones they are!

Self-Defense Systems Differ,

But Self-Defense Principles Don’t

On the surface, martial arts and self-defense systems seem different. However, if they are legitimate and effective, the principles underlying them are the same.

Principles are the rules about the way things are. They are inarguable, non-negotiable and unchanging. They have nothing to do with the way we think things are or the way we want them to be. Like the laws of physics, they just are.

As “Martial Scientists,” our goal is to explore, discover, test and confirm the operative principles that define and influence the reality of combat. Your ability to produce a desired result, in this case to effectively defend yourself, is a direct result of how well you understand and apply the principles of combat and human performance.

What Do You Know About

Performance Under Pressure?

This article is about how fear and stress affect fighting performance. Whether you consider yourself a seasoned martial artist, a self-defense enthusiast, or a self-taught “ham & egger” who just wants to stay in shape and boost your confidence, this information is important to know. If you are training for self-defense, you need to select and develop skills that will be effective in the chaos of a violent conflict. This article will help you in that process.

FEAR, STRESS AND SELF-DEFENSE

Stress Is Good, But Only If It

Works For And Not Against You

Stress is our response to a real or perceived threat that we inherited from our ancestors. It was, and is, essential for our survival as a species. That survival mechanism, often called the “Fight or Flight Response,” is a good thing. If properly managed, it can be a powerful force in fighting off (fight) or escaping from (flight) a violent assailant. However, if ignored or misunderstood, stress can impair our mental and physical performance and compromise our effectiveness in a fight.

What Is “Self-Defense Stress?”

Stress, as it relates to violence, is the response to a perceived discrepancy between a threat and your ability to control it under conditions where the outcome has the potential for death, injury or physical degradation.

The Symptoms Of Stress

Stress causes a variety of psychological and physiological changes. Without getting into the specifics of those changes, the affects of intense stress on performance fall into three categories:

1. Perceptual Distortion – loss of peripheral vision and depth perception, hearing may be impaired, changes in pain sensitivity, etc.

2. Cognitive Impairment – the emotional centers in the brain become predominant and creative or logical thinking is impaired.

3. Motor Skill Deterioration – the ability to perform certain physical actions is impaired by stress. However, other actions can actually be enhanced by stress.

Each of these categories could form an article (or book) of their own. However, for the purposes of this article, I’ll confine myself to information pertaining to the selection and performance of physical skills.

THE KYSS! PRINCIPLE (Keep Your System Simple!)

Why Do Black Belts Get Beat Up?

Why is it that so many martial artists get beat up? I’m sorry to burst your bubble if you thought otherwise but the fact is that many people, even after years of training, have been thumped by “unskilled,” intoxicated adversaries. How can that be?

Often people train with a distorted mental map of what it’s like to be in a real, knockdown, drag-out, anything-goes street-fight. They confuse sparring with fighting and find themselves hesitant, overwhelmed by fear or attempting techniques that just don’t work.

The more clearly you understand the realities of a “fight” and the affects of being in one, the better you can prepare yourself for the chaos of personal combat.

Motor Skills Classification

Motor Skills is a fancy name for physical actions or techniques. They can be divided into three categories:

1. Fine Motor Skills – are actions involving small muscles, dexterity and eye-hand coordination. The ability to perform fine motor skills deteriorates at low to moderate levels of stress.

2. Complex Motor Skills – are actions that link three or more components in a sequence that requires timing and coordination. At moderate to high levels of stress, the ability to perform these skills is also impaired. Many martial arts techniques are complex motor skills. This explains why techniques that may work fine in low-stress training fail in a high-stress street-fight.

3. Gross motor skills – are simple, large-muscle group actions like a squats, pushups and push/pull-type movements. This includes basic fighting skills like a straight punch, a hook punch or a Thai boxer’s knee strike for example. Unlike fine and complex motor skills, gross motor skills DO NOT deteriorate under stress. In fact, they are enhanced by the affects of fear and stress.

Obviously we want to rely predominantly on gross motor skills when designing a self-defense response system.

The “Less-Is-Best” Theory

Some self-defense and martial arts instructors believe in the “More-Is-Better” philosophy. They think that learning a high number of techniques will increase the ability to respond effectively to a wider variety of situations; that the more elaborate the fighting system the more adaptable it becomes.

If you hold this philosophy yourself, please forgive my bluntness but…YOU’RE WRONG!!! The More-Is-Better approach does not withstand scientific scrutiny. Complex or elaborate techniques don’t work in a real fight. It’s as simple as that.

In contrast, the “Less-Is-Best” approach is more practical, realistic and consistent with what science tells us about the way we perform under stress. Here are a few of the benefits of keeping the number of techniques to a minimum.

Faster Reaction Time

As far back as the 1800’s, researchers knew that the more responses you have to a stimulus, the longer it takes react. In 1952, a researcher named Hicks confirmed that for every response choice added, the amount of time required to react doubles! This is widely known as “Hicks Law,” and has been repeatedly confirmed by subsequent research. In a self-defense situation, the longer you take to respond to a threatening action, the more likely you will be injured and defeated.

Fast Results With Minimal Training

Another issue that supports the idea of keeping your inventory of techniques to a minimum is the amount of time you have to practice and the time it takes to build technique competence. (remember: competence builds confidence which reduces stress!)

Imagine you work on 20 techniques and you train for an hour per session. That means you have 3 minutes to invest on each technique. If however, you reduce the number of self-defense techniques to three (just an arbitrary number), you invest 20 minutes on each technique, conceivably investing 600% more time and repetition on each one. What technique wouldn’t be improved by six times more training?

The Brass Knuckle Effect (Cognitive Clarity)

Imagine you knew you were about to be attacked by a large, strong, psychopathic assailant. There is no way of avoiding the fight. Let’s say your self-defense system consists of 20 different techniques. In the stressful moments preceding the encounter your mind is reeling; trying to figure out the most appropriate course of action.

Keep in mind that your cognitive abilities are impaired by stress. Stress-related “brain damage” prevents you from forming a logical or creative solution to your predicament. What will you do?

Seeing your dilemma, a good friend (if he wasn’t before he is now!) discretely passes you a set of brass knuckles. What do you suppose has just happened to your thought process?

I’ll hazard a guess that the mental fog begins to lift, your stress decreases and your objective becomes clear. It’s now a simple matter of taking those brass knuckles and slamming them repeatedly into vulnerable parts of your opponent’s anatomy. Seems simple now doesn’t it?

The potential of you winning the encounter has been significantly enhanced. That same affect can be achieved without the brass knuckles by sticking to a limited, yet adaptable, inventory of dependable fighting skills.

THE SCIENCE OF STRESS POINTS TO THE NEED TO SPECIALIZE

Virtually all accomplished fighters are known for specific techniques that they excel at. However, if you ignore their “bread & butter” techniques, most of them would be considered “average.” Those fighters excel because of their ability to simplify their system and build on their superior techniques.

Knowing what you now know about technique selection and stress performance, what do you think about the merits of “specializing” in a core set of fighting skills? Here’s how to get started.

Explore Your Strengths

Don’t just latch onto a fighting tactic arbitrarily. Evaluate your existing skills and select a strike, a kick, or a finishing hold that seems like a “good fit” for you. What technique to you consistently land or apply when sparring? What is your best or favorite technique? What technique do you feel you would resort to under pressure? Answering these questions will get you started with the specialization process.

Adaptability

Having as few techniques as possible doesn’t mean that you limit your ability to respond to a wide variety of situations. The idea is to take that specialty strike, kick, joint lock or choke and train it in as many different ways as possible. Learn to apply those basic skills at different ranges (striking, clinching or on the ground), against different partners, against different apparatus and in as many drills as you can think of. Learn how to set them up and follow them up. Strive to learn a lot about a little, not vice versa.

Train to Momentary Exhaustion

A good way to see how well a technique holds up under stress is to train it to extreme fatigue. You can bring on the physiology of intense stress by exerting yourself. I call this “blitz training” in the heavy bag article: “There’s nothing like a swift kick to the bag.” on my site at:

http://www.protectivestrategies.com/heavybag.html

Blast out a technique or combination repeatedly for a specified duration or until you can’t do it any more. I can guarantee that gross motor skills will be the only ones conducive to this type of training.

Keep in mind that you wouldn’t do this training all of the time. You need time to recover between intense workouts like this.

Obviously you must be healthy and in good physical shape to do in this training. Refer to my disclaimer page for precautions before following this advice.

http://www.protectivestrategies.com/disclaimer.html

Simplicity Is Not Inflexibility

A final note in keeping things simple is that the process of specialization doesn’t mean that you stop learning, experimenting or that you abandon your existing training program in lieu of a “bare-bones” self-defense program.

If you are proud of your traditional martial arts system stick with it. If you love to jump up, spin around and kick things, then by all means, go for it! Just don’t confuse techniques that will work in a street fight with those that won’t. Apply the science of stress performance by adding specialty training to the degree that you want to develop practical self-defense skills.

SO WHAT? HOW TO USE THIS INFORMATION

Using The “KYSS! Principle”

To Evaluate A Potential Specialty Technique

Now its time to put this stuff into practice: Based on the priority you place on “fighting skill.” (there are several other benefits and reasons to train) Take a good, hard look at the skills you have in your inventory and the amount of time you plan to invest in training.

Decide on what proportion of your training you want to dedicate to self-defense. Design your system based on the following “KYSS Criteria.”

=> is the technique a “gross motor skill?”

=> do you have confidence in your ability to perform the skill under pressure?

=> What technique is most successful for you in training sparring or competition? (however don’t confuse those activities with fighting)

=> Is the technique applicable in a wide variety of situations, at different ranges, in different environments, ring clothing that you were during your day-to-day activities?

=> Are you able to construct a wide variety of training drills to build adaptability and flexibility in your chosen techniques?

=> Are there techniques that you’ve selected that are redundant?

=> Do you understand the underlying principles and biomechanics of performing and applying the skill with optimal efficiency?

CONCLUSION

Stress in a combative situation is a given. Expect it. It’s going to be there. Your performance is the result of how confident and well prepared you are in addition to how well designed your self-defense response system is. Attack the problem of stress performance this way:

=> Simplify your system through specializing in a handful of effective and adaptable techniques.

=> Artificially create stress in your training sessions to inoculate yourself to it to some degree (more on this in future articles) and…

=> Select gross motor skills that will be efficient under stress.

Knowing what you now know about stress performance isn’t it obvious that the “KYSS! (Keep Your System Simple!) Principle” is worth incorporating into your training? Scrutinize and evaluate your inventory of fighting skills and select those that meet the KYSS criteria and you will improve your performance in a combative situation dramatically. The bottom line of what I want you to take away from this article is that if you are training for self-defense Keep Your System Simple!

Take care, train smart and stay safe,

Randy LaHaie

Protective Strategies

============== Self-Defense Quote =================

“There are no superior or inferior martial arts, there are only warriors and non-warriors”

“Each martial art is based on doctrine, a set of broad and general beliefs. People who study a single doctrine tend to shut out ideas from other sources and convince themselves that their’s is the one true way of fighting. They become slaves to the very doctrines they profess.”

Forrest E. Morgan, Maj. USAF

Living The Martial Way

A Manual For The Way A Modern Warrior Should Think

================================================================

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Start From the Bottom While Starting a Small Business Marketing Campaign

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Everyone starts from the bottom and everyone do not get the chance to go to the top. This is because the crucial method in order to be with the big boys at the top is to do baby steps while at the bottom; working your way up until you reach your goals.

Such is the case on starting a small business marketing campaign. Starting from scratch is having an effective plan while you rise up on the ranks. We can see a small business marketing campaign on the most inexpensive platform to launch it. The internet and its billions and billions of people, who patronize it, think of the potential to start a small business marketing campaign with almost zero capital.

The only thing critical while you start would be; a high speed internet service provider and your laptop or desktop. The right education on the basic marketing strategies on the internet can be a great help, but since you’re a computer geek everything could be smooth sailing.

Starting a small business marketing would consists of getting your product out in the open, since it will be small at the start, you may want to setup your own website just so people can get acquainted with whatever your are selling. Free websites are a dime a dozen on the internet and this is actually starting small, by capitalizing on the numerous freebies available on the internet you are setting the right course for your small business marketing campaign to flourish at the right time.

You’ve set up your website and you’re good to go with your product now it’s time to let it loose on cyberspace. Basic knowledge on how to broadcast your website through billions of users is the key to get the right exposure. Again taking small steps at a time by researching on the basic website optimization and promotion.Unfortunately there is a downside, not all computer geeks can be counted as successful in the field of small business marketing campaign.

People who love what they’re doing even if they have little or no computer experience can get the job done by learning patiently the ropes on the internet. Everything can be learned through the internet most especially the tactics of a small business marketing campaign. All you need is watering it with positive attitudes like patience, determination and perseverance, once you apply this you’re on your way to building an effective business empire.

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Why To Select Reliable CCTV Camera Dealers To Protect Premises

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Video surveillance confers multiple benefits to all those business professionals for whom their business’ security is of prime concern. They not only help in protecting outside break-ins and robberies, but also play a vital role in sustaining business premises to make it a safer place to work. Therefore, it’s better to hire security services offered by reliable CCTV camera dealers to yield high returns on investments. Let’s delve into details for more.

Reduces Employee Thefts:

It’s hard to believe that a company’s employees can actually steal business confidential details for their own benefits, but surprisingly it happens frequently. In accordance to the latest surveys, approx 80% of employees involve in such kind of activities. Thus, if businesses want to catch those culprits to reclaim their business assets safe and secure, then they need to install CCTV surveillance security solutions in their premises. When employees know they are under camera observations, then they will think twice before taking such big risks.

Offer Workflow Monitoring:

Are you willing to check whether your employees actually work for 9-hour shifts, or if they are spending their time in doing something waste? Workflow monitoring is not employed just to record theft measures within an organization. Additionally, CCTV camera installation practices in a workplace help management to take all needed measures to motivate employees for boosting their efficiency aspects. Workflow monitoring performed with the help of a high-tech IP camera helps retail owners to judge whether they are under or over staff. However, such retail security solutions also assist retailers to understand their operation model in a better way.

Provide a Safer Workplace:

Employees’ protection is equally important as business protection. Thus, it’s necessary to mount security cameras at entrances, exits, parking lots, office premises, warehouses, and cafeteria to create a safer working environment for employees. These security tactics don’t help in preventing vandalism, robbery, burglary, vehicle break-ins, but also helps in ensuring fire smoke heat detection practices. However, services conferred by a trustworthy IP camera dealer plays a significant role to reduce unwanted criminal activities that may happen in an office premises or any other location.

Helps in Avoiding Frivolous Lawsuits:

A camera’s ability to evade businesses from frivolous lawsuit incidents is one among the biggest reasons why most of the business professionals are moving towards security camera installation practices. On the other hand, security cameras efficiently play the role of an active deterrent in against of such type of criminal activities. However, physical fights between employees or harassment claims can also initiate lawsuits incidents. But, CCTV camera dealers will efficiently play an integral role in protecting businesses and employees as well.

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