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Advertising Schmadvertising!

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o Why 90% of today’s ad campaigns are a total waste of money …

o How Madison Avenue sleight of hand turns savvy business people into drooling morons …

o The four things every ad MUST accomplish to be successful …

o A great opportunity for copywriters – in a place you’d never even THINK of looking …

o Much more!

Sometimes I wish I had gone into advertising instead of direct response marketing.

I can see myself nestled in a posh Madison Avenue corner office, hauling down six figures a year, creating beer-swilling frogs, taco-eating Chihuahuas and other madcap characters … and of course, personally casting ads in which scantily clad babes with legs up to here and bushels of bouncing booty and boobage cavort in soapy slow motion!

I can see myself being worshipped as an “advertising genius” for this “brilliant” work … getting huge bonuses and promotions … winning armfuls of creative awards … and getting my smiling face plastered all over the cover of Ad Age.

The best part? Knowing that nobody will ever ask the question, “… But do his ads work?”

Unfortunately, I didn’t take that route. Instead, I wound up in direct response marketing – where every order and every penny generated by every ad, every direct mail package and every Internet campaign I create is carefully tracked.

Within a few weeks, days, or – in the case of TV and Internet promotions – a few hours, everybody knows whether I’m a genius or a hack.

If my client puts $500,000 in the mail, he expects at least $500,000 in net sales back – PLUS ten thousand or so new customers. If my copy does that for him, I’m gold.

If not, I’m a schmuck – and if I ever tried to convince a client that my bomb of a promo enhanced his “brand awareness” or “image,” he’d probably think I’d lost my mind.

That means I don’t have the luxury of sacrificing proven sales-boosting techniques in the name of creativity. Every promotion I create must accomplish all the things that are necessary to do in order to make the sale.

But most of the ad campaigns created by major ad agencies are NOT trackable. And that simple fact is now creating some of the worst advertising ever produced … costing American consumers a freakin’ fortune … and is at the root of what I am convinced is the greatest scam ever perpetrated in the corporate world …

How Madison Avenue’s black magic turns brilliant CEOs into drooling morons

Imagine this: You’re the CEO of a major corporation – in this case, a brewery.

As the CEO, your prime directive is quite simple: Your bosses – the Board of Directors and your stockholders – demand that every corporate dollar you spend produces a positive return on investment.

You’re good at what you do. By producing a superior product and pinching every nickel until the buffalo squirts, your company has become the most successful in its industry and your market share is still growing.

Then one day, a guy from a major New York ad agency shows up in your office. He has bad news for you.

“You’re doing it all wrong,” he says.

“What do you mean?” you ask.

“Your advertising,” he says. “Your ads just drone on and on about how delicious and refreshing your beer is – and how superior it is to everybody else’s.”

“So what’s wrong with that?” you ask.

“No frogs.” the adman says.

“Frogs?”

“Absolutely. Fat, ugly frogs on lily pads in the middle of a mosquito-infested swamp, all croaking your product’s name.”

“Will that sell more beer?” you ask incredulously.

The Madison Avenue wizard waves his hand slowly before your eyes. “You don’t care if it sells more beer,” he intones.

Your eyes glaze over and, in a trancelike voice, you mindlessly repeat after him: “Sales … not … important … “

You can feel yourself slipping under his spell – the Madison Avenue version of the Jedi Mind Trick – but somehow, you marshal enough self-control to blurt out another question: “But … how will I know if these frog ads are a good investment?”

Another wave from the adman: “You won’t know … and you don’t care.”

“Return meaningless … don’t care …” You hear the words coming out of your mouth involuntarily as if someone else – a crazy person – were saying them.

You gather every remaining ounce of strength to ask your final question: “How … much … for … the … frogs?”

The ad wizard waves again, this time a double whammy – with both hands: “You don’t care how much it costs …”

The double whammy does the trick. You are completely under the wizard’s spell.

As you surrender, your eyeballs roll back in your head … a drop of spittle appears at the corner of your mouth … and you hear yourself chanting, “Sales meaningless … investment return meaningless … profits meaningless … just … need … frogs.”

Next thing you know, you – the Harvard MBA … the hard-boiled businessman who fought his way to the top of the corporate ladder … the CEO who, in every other area of business demands that every penny spent produces a trackable, measurable, positive return on investment …

… YOU are signing the check for a new $50 million ad campaign, complete with butt-ugly frogs.

Fooling All of the People, All of the Time

The next morning, you awake with a hangover – and a severe case of buyer’s remorse.

Where are you going to find the courage to face the Board and tell them you just blew $50 million on an ad campaign – and you have no way on Earth of knowing if that fifty mill was a brilliant investment or money down a rathole?

“Well,” you try to tell yourself, “if sales go up, that means it’s working – right?”

Alas, you know better. You know that sales can rise for lots of reasons: Maybe it’s a heat wave in the South that’s making people thirstier. Maybe it’s a major competitor’s distribution problems causing his customers to buy your products … or maybe it’s just that his new ads sucked worse than yours did.

Heck – for all you know, your sales would have gone even higher if you had been running your old ads … or, for that matter, no ads at all! (Hey – when Israeli doctors went on strike a few years ago, the national death rate declined: How do we know that the U.S. GDP wouldn’t double if Madison Avenue went on strike?)

Of course, you reason, if sales go down, you can always blame everything but your ad campaign. Shoot: You could even claim that if it weren’t for those frogs, sales could have fallen even farther!

The fact is, since there’s no way to track each purchase back to its source, you will never know if you made a good investment or not.

… And therein lies your salvation.

Because nobody will ever know whether your $50 million decision was a good one or bad one – not you, not the Board, and certainly not your stockholders!

Advertising is Never Having To Say, “I’m Sorry.”

Do you think – even for a minute – that the slick admen and adwomen on Madison Avenue are oblivious to the fact that they are NOT being graded on the sales they produce?

Do you think most of them even care if they increase their clients’ sales and profits?

If you answered “yes,” to either question, please give me a call. There’s a nice bridge for sale not too far from my office!

If you need proof that much of the junk passing for advertising today is little more than a scam, grab a yellow pad and a pen … turn on your TV … and after each ad, answer these four questions:


1. “Did the ad make me crave this kind of product?”

2. “Did the ad explain all the reasons why this brand is the only one I should consider?”

3. “Did the ad make me feel it’s urgent that I buy this product now – or at least soon?”

4. “Do I have everything I need to know to make the purchase?”

I’ll be knock-me-down-with-a-feather AMAZED if 10% of the ads you see do all of the above.

And that means the poor schmucks who paid for the rest of the ads you see are being scammed … bamboozled … swindled … played for chumps … taken to the cleaners.

Ask a rational business owner, “Why advertise?” – and he or she will say, “To sell more products.” I mean – why else would a perfectly pragmatic business person voluntarily give money to an ad agency?

But if you ask an adman or adwoman the same question, you’ll get very different answers. One practitioner will explain that his job is to improve “brand identification.” Another will say she’s an expert at enhancing “brand image.”

But ask the ad geeks why any business would want such a thing – or to provide statistical proof that their image enhancing, name-recognition ads actually increase sales, and you’re likely to get a blank stare.

Madison Avenue just doesn’t get it

How silly can it really get? Here’s a true story:

A few years ago, Nissan hired TBWA Chiat/Day and its creative director Lee Clow to create a series of commercials for its line of fine automobiles.

Clow presented the Nissan executives with some of the cutest, cleverest, most “creative” ads they had ever seen: Ads featuring toy action figures driving toy Nissan automobiles.

In one memorable commercial, a toy dinosaur dropped a toy soldier into a toy sports car. In another, a toy doll drove a Nissan out of a magazine ad and onto a real road.

As in my little flight of fantasy above, the ads were pure “entertainment-as-advertising.” Not a single word was said about the benefits Nissan automobiles offer … or why Nissans are unique – and therefore better than the competition. Nor did the ads suggest that viewers visit their local Nissan showroom or offer them any inducement for doing so.

No matter. The ads were “creative” – and that was all that mattered. The Wall Street Journal called the campaign, “… by many measures, the most successful TV commercial of 1996.” Both Time and Rolling Stone proclaimed it “the best ad campaign of the year.”

Creative Director Lee Clow was inducted into the Advertising Hall of Fame. The whole creative team was invited to appear on Oprah. Sony Pictures even made plans to turn the ads into a TV show series!

But there was just one teeeensy little problem:

As soon as the ads began running, Nissan sales CRATERED!

According to The Wall Street Journal, the month the “toy” ads debuted, Nissan’s sales fell 2.7%. The next month they fell 10.2% … then 4.2% … and then, 1.6%.

Meanwhile, the poor, unenlightened folks at Toyota – Nissan’s chief competitor – were still doing things the “old-fashioned” way: Trumpeting their products’ benefits … driving home their Unique Selling Proposition … positioning their products as head and shoulders above the competition – that kind of boring un-creative stuff.

And while Nissan sales went down the crapper, Toyota was doing a land-office business.

With sales falling off the proverbial cliff, Nissan dealers pouted … then complained … and then went into open revolt.

The company was deluged with thousands of telephone calls and letters from livid dealers, demanding that the company junk Chiat/Day’s ads.

… And that’s when Creative Director and Advertising Hall-of-Famer Lee Clow uttered the single stupidest thing ever said by any adman, ever, in the history of the universe:

“That’s car dealers. They’re forever bitching about something … There are always people that like to damn things that are new.”

UNBELIEVABLE!

Clow clearly didn’t give a flying fig about sales. As a “creative genius” – an “artiste” – he couldn’t be bothered by something as crass as common commerce.

The fact that his ads were driving dealers to the brink of bankruptcy and forcing them to lay off good, loyal workers was meaningless to him. They were merely cretins, unable to appreciate the sheer genius of his creativity!

Fortunately, the folks at Nissan were a helluva lot smarter than the preening, self-obsessed Clow. They canceled the idiotic campaign and returned to old-fashioned ads emphasizing their cars’ features, benefits, USPs and positioning.

And sure enough – as soon as Nissan tossed Clow’s brilliant, award-winning ads into the nearest trash can, the sales drought ended. Sales rebounded 10.7% in January and 15.5% in February.

The Wall Street Journal summed up the problem nicely:

“Not long ago, the conventional wisdom on Madison Avenue held that advertising was all about giving people a compelling reason to buy a product. TBWA Chiat/Day believed advertising could have a different goal: to create flashy images for a client and turn the company’s name into a household name.”

“There is just one justification for advertising: Sales! Sales! Sales!” — John W. Blake

Now, I’d like to report that Madison Avenue learned its lesson and is avoiding the whole “Advertising-as-Entertainment” and “Image-is-everything” fraud like the plague.

I’d like to tell you that these geniuses have learned what direct response pros have known for years: Benefits sell products. “Reason Why” copy sells products. Unique selling propositions sell products.

And most importantly, when “creativity” gets in the way of making a sale, it’s not creative; it’s just stupid.

But you watch TV. You read magazines and newspapers. And if I said something like that, you’d know I was lying my keester off.

The most tragic part of all this is NOT the fact that incompetent ad agencies are taking a bunch of gullible Fortune 500 fat cats and their shareholders to the cleaners. Nor is it the fact that in the end, we consumers pay the price for their ignorance and arrogance in increased costs for every product we buy.

To me, the saddest part of all this is that the Madison Avenue misfits guilty of perpetrating this fraud are the rightful heirs of the greatest advertising geniuses the world has ever known.

The great men who created modern advertising – who founded many of the agencies that now pollute our airwaves and our printed pages with this pap – must be spinning in their graves! Giants like John E. Powers … John E. Kennedy … Albert Lasker … Claude Hopkins … John Caples … Rosser Reeves … David Ogilvy and others taught us that the ONLY reason to advertise is to increase sales and market share. And, they taught us that to accomplish its mission, advertising must at the very least …


1. Create or intensify the consumer’s desire and sense of urgency to buy the product – by driving home the tangible benefits it will bring to his or her life …

2. Present compelling reasons why the product is unique and therefore superior to all others of its kind – and therefore the only rational choice for the consumer to make, and …

3. Provide a way for the prospect to purchase the product at the first opportunity – either by ordering directly or by emblazoning the brand in the prospect’s consciousness so it will be his first choice when shopping.

I am absolutely convinced that if every advertiser insisted that his ads did these three things, the U.S. economy would double virtually overnight – and it would do so without enlisting the services of a single frog.

Accountability is everything

Fortunately, not everyone who creates ad campaigns for major companies today is an idiot or a scoundrel. Some are actually pretty sharp and reasonably honest. And some are even interested in being held accountable for the success or failure of their ads.

While the dumbest ads are growing dumber by the day, many advertisers are actually helping to offset this cumulative drop in America’s advertising IQ. They’re doing it by using their creativity to find ways to scientifically measure the response to their ads. More and more are asking consumers to call a toll-free number or go on-line – or adding some other trackability device to their advertising: Like coupons, contests, and more.

Of course, mainstream ad execs will tell you that their products are different. Creating measurable, trackable campaigns just isn’t possible for the kinds of products they advertise. People buy their products in stores – not over the phone, through direct mail or on the Internet.

Sorry – that’s just an excuse.

Prescription drugs have to be the world’s hardest products to track. A consumer sees the ad for a new anti-allergy pill and is told to ask his doctor about it. The doctor then has to prescribe the drug. The consumer then has the prescription filled. How in the heck do you track that? Impossible – right?

Not when real creativity is applied!

For years, drug companies advertised their drugs simply by telling consumers to ask their doctors about them. But today, they’re asking consumers to dial a toll-free number to receive a full information kit on the condition the drug treats.

Instant accountability!

Lessons learned …

1. Accountability counts: Sure – life is easier when you don’t have to own up to your mistakes. But that’s a treacherous path that invariably leads to alcoholic frogs, toy Nissans, and billions of wasted advertising dollars each year.

Challenge yourself to find ways to scientifically track the effectiveness of every ad and every campaign you use. It’s the only way to consistently improve your return-per-advertising dollar over time.

2. Make sure every ad makes four essential sales: Whether your ad campaigns are trackable and especially when they’re not, it is absolutely essential to make certain that every ad you pay for accomplishes four essential missions:


A. It must create or intensify your prospect’s desire for the type of product you’re selling by presenting the benefits it will bring to his or her life …

B. It must convince your prospect that the key benefits your product provides are unique and therefore unobtainable from any competing product …

C. It must leave your prospect feeling that it is urgent to buy the product as soon as possible …

D. It must compel your prospect to action – to purchase your product at the earliest opportunity.

3. If you’re a copywriter, recognize that there are truly enormous opportunities outside of the typical direct response marketing sphere.

Millions of small and medium-sized businesses trust their ad messaging to the account executives who sell them their local TV and radio time and print space. As a rule, these salespeople know very little about salesmanship and next to nothing about advertising.

Trusting media reps to create ad campaigns is kind of like putting a hungry rabbit in charge of security down at the carrot patch.

Applying what you know about persuasion and salesmanship in print can help any business multiply sales and profits. And taking a chunk of increased sales could make you a bundle!

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Daddy’s Girl – Why Girls Need Their Daddy

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Fathers Day is the perfect time to reflect on how very important fathers are. We all know how much boys need their dads, but what about girls? Do they need their dads as much as boys do? Can mothers provide everything a girl needs, or is there something very special that only a father can provide?

Fathers are vital to their daughters. The way a woman feels about herself is very much dependent on how she was treated by her father as she was growing up. Without a father’s unconditional love, girls can grow up to have low self-esteem and low self-image. The lack of a father’s love can leave a girl with serious self-worth issues, especially if she perceives that her father abandoned her. Girls who’ve grown up without a father’s love can subconsciously crave male attention and seek to fill this void in unhealthy ways. Feeling ‘not good enough’ for a good loving relationship with a man, they are vulnerable to becoming involved in abusive relationships or becoming promiscuous. They are more at risk of teenage pregnancy due to going through puberty earlier and becoming sexually active at a younger age. Women who have missed out on their daddy’s love are also more at risk of developing depression.

It’s been heart-warming to witness the relationship blossom between my husband and our daughter over the past five and a half years. I remember standing at the doorway of our daughter’s bedroom one night as her father tucked her in and said goodnight. “Daddy, you’re my true love”, she said as she wrapped her tiny arms around his neck. Gracie, like most other four-year-old girls loves fairytales–stories of princes rescuing princesses, true love’s kiss, and happily ever after. Her daddy is her prince, her protector, her provider, and her true love. It brings me such joy to see how different my little girl’s experience is to my own.   

Sadly, like me, there are millions of young girls growing up today without their daddy’s love. Their prince, provider and protector is not there to give his princess the special love that only a father can give. Today, up to around a half of marriages end in divorce. This means that many children are growing up in homes where they are separated from one parent, most often their father. Unfortunately, in some cases, mothers are unnecessarily preventing their daughters from maintaining vital contact with their father because of the pain and bitterness of divorce. Sadly in many homes, instead of love, some girls are being abused by their daddy. Sometimes daddy’s present in the home but he just isn’t there for his daughters. Then there are the children conceived outside of a committed relationship who are being left to be raised by their mother. There are also many children being raised by only their mothers, who choose IVF in their desire for a child. Is it possible that many mothers as well as fathers do not realise just how much their children, regardless of their gender, need both a mother and a father?

Unfortunately for me and my siblings, my father was a violent alcoholic who was ripped from my life when I was a child. We didn’t even get to say goodbye. I have very few good childhood memories of him, but I remember how much my heart ached when there was no contact after we were separated. I grew up craving my father’s love and found myself in painful relationships, feeling unworthy and starving for the love of a man. I went through two divorces, debilitating clinical depression, sexual abuse and domestic abuse.

Thirty-three years later, I had the chance to see my father as he lay in a nursing home close to death. Thoughts of him brought up some painful memories, but I had managed to finally find happiness in my life. I was remarried with a beautiful family. It was time for me to move past my pain and forgive my father. The timing was perfect. It was the best thing I could have done–for both of us. I remember seeing him for the first time after all those years. He was a frail, broken old man, nothing like the man I had known and loved as a little girl. I went there hoping to help him through his final days but I didn’t realise just how much it would do for me. It did more for me than years of therapy had. For the first time I ever remember, my father told me he loved me. Thank God we were given this opportunity as he died only weeks later. I lost him once again, but at least this time, we got to say goodbye.

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Top 3 Important Characteristics of a Successful Payroll Service Provider

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I guess when you look at the different businesses; there would be companies that would be ahead of the others. They are considered the visionary and ahead of the pact. Have you ever wondered what do these companies have that the less successful ones do not have? In a payroll service provider this can also be considered true. You can tell that there are payroll service providers that are more well-known. What could be the secret to their success?

Perseverance

This trait is necessary especially if your company is just beginning. Perseverance means never giving up even in the midst of failure. As we know failure is part of business. A payroll service provider does not just become successful overnight. It takes perseverance and the never-say-die attitude. That separates the winners from the less successful ones. Lack of perseverance may mean bad news to your company.

Honesty

We hear about business closing down because of lack of integrity. Clients value trust and honesty when dealing with businesses. It is one of the foundations of a business relationship. If dishonesty and shady dealings is the heart of the company, chances are the success you might have accumulated would still not continue because in the end truth prevails. As a payroll service provider, it is imperative that honesty is practiced because of the confidentiality and sensitivity of the information being handled.

Dedication

To some companies, it may just be work. To a successful outsourcing payroll company, it is a personal goal. Each client is important and it is not just about earning money. It is about showing people the importance of the work they do. They hire staff that is dedicated and focused on the task at hand. A successful payroll company is committed to giving the excellent service that your company expects of them. Hence, dedication is a trait that a successful provider should have.

Excellent traits of a successful payroll service provider are important to know because it can give you the criteria if they measure up to your expectation. These help you gauge if it is the right organization for you. It requires careful consideration and thorough understanding of the traits that can help you choose the best payroll service provider for your company.

It is understandable to hesitate in hiring a good payroll outsourcing company. That is why these traits are given to you so that you can be equipped with the right know-how in about payroll service.

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Mobile-Free Life – 9 Pathways to Retaking Control of Your Lives, Loves, and Relationships

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Distraction is a killer!

Distraction kills both people and relationships. The evidence for this is mounting daily; ignore it at your peril. The average amount of time spent in the cyber world by each of us is between five and six hours per day. Hey, I’m not looking at my smartphone or tablet that much! So, someone else must be doing my share on top of their own.

Texting while driving is an epidemic in our country today. One in four accidents is caused by it, resulting in 330,000 serious injuries. It’s scary, isn’t it? Studies in performance psychology consistently show youngsters underperforming in exams when their smartphone is on the desk – not switched on, not used, just available and within reach – in comparison with when it is absent.

In business, the smartphone is ubiquitous, which means that we are all less productive than we can be. Because our attention is divided between “here and now” and “there and then,” our interpersonal communication and relationships are suffering hugely. But it doesn’t have to be this way. Here are 9 pathways to greater control over your life and loves.

1. Meditate at least once a day. Close your eyes, breathe deeply, focus inwards, and be uncoupled from all the usual stuff. Allow your unconscious mind to innovate.

2. Be mindful of the proven side effects your smartphone has on you, both physically and emotionally. Be aware of stress so that you can combat it. When you find yourself squeezing and scrolling frenetically, take a deep breath, count to ten, and start again.

3. Focus on your purpose in going to your devices. When you realize you are multitasking in ways such as talking and typing, or texting and driving, just stop with the secondary task. Get back to the primary job in hand. You’ll do a much better job of it and hopefully live to tell the tale.

4. Be sure to listen and respond with empathy when you are talking on Skype or WhatsApp, etc. Concentrate on the voice tone in your ear and their silences. Check your understanding of the messages they are sending you. Deal with others as you want to be dealt with.

5. Censor your desire to check your phone when in the company of others. When it rings or vibrates, you may experience the fear of missing out on “something.” The feeling will pass, and the world will keep on turning. Nothing is more important than authentic communication with the person in front of you.

6. Limit and schedule time for your device usage. It’s only a tool! A means to your ends. Every time you find yourself reaching out to the Internet, ask yourself, “is this the best way to accomplish this task?” Each small step will loosen the bonds that ensnare your mind.

7. Share your rationale with any people you interact with if there is a pressing personal or business need to be available. Never place your device between you and your colleagues, family, or friends. Rather, say something up front like; “There’s a chance I may have to take a call. Please excuse me if that happens while we’re talking.”

8. Dare I say, stop it with the selfies and the food pictures? Think of the time and resources involved in posting, replying, and checking. What could you do instead? How about check in with a customer? Or call your partner or parents, to let them know you are thinking of them. Every minute spent online is one NOT spent on authentic interaction with people in front of you.

9. Recognize you are addicted to your device if IT sleeps nearby. If it’s the last thing you see at night and the first thing you reach for in the morning, then you are in trouble. Time to wean yourself from checking emails or social media at every opportunity. More than once a day is an expensive habit. The bedroom is no place for smartphones. Be mindful of two things: 1) We all need a calm state of mind to achieve restorative sleep. 2) We are at our best and most creative immediately after sleep. Take time to listen to your thoughts before plunging into the cyber whirl.

Smartphones, the Internet, and social media are here to stay. They are fantastic modern servo-mechanisms. But there is also danger in them when we become their slaves. The answer to this postmodern dilemma is mindfulness, pure and simple. So, retake control and have a wonderful, mobile-free life!

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6 Things To Consider Before You Buy A Smartphone

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Today, smartphones have become part of our busy lives. They are used for surfing the internet, saving documents on the web servers, taking pictures, and talking to friends and family. Since there is a huge variety of smartphones in the market, you may not be able to make a choice so easily. So, we have put together some things that you should consider before buying one. Read on to find out more.

1. Build quality

The durability of a cell phone depends upon the build quality. The smartphone market offers two types of builds: plastic and metal. You can also find some phones that feature glass-coated panels. If you worry about dropping your phone, you should go for a plastic or metal build.

If you drop these phones from a height of two to three feet, the metal body can withstand the fall keeping the internal chips safe.

2. Display

The choice of the resolution of the screen depends upon the way the smartphone is used. For instance, if you love watching videos and downloading stuff from the internet, you can go for a phone that features a screen of at least 5.5 inches. And the resolution must be at least Full HD.

If your phone has a screen that is bigger than 6 inches, you will find it harder to carry the handset around. Also, if you are going to use the phone for simple browsing and chatting online, a 5-inch display screen can be more than enough.

3. Processor

The processing power of a phone is different based on the device model, bloatware and OS version. If you need to edit images and videos on your phone or you want to play advanced video games, you should go for a phone that features Qualcomm Snapdragon 652 at a bare minimum. This will make it easier for you to use multiple apps at the same time.

4. Camera

If you go for a camera that features a 16MP back camera, don’t assume that the image quality will be great. The quality of photos depends upon a lot of factors like autofocus, pixel size, ISO levels, and camera aperture, to name a few.

The image size will be bigger if you go for a camera that is16MP, for instance. So, you should keep this in mind when considering this feature of the phone you are going to purchase.

5. Battery

The usage of the battery varies from one person to another based on how they use their phone. For instance, if you play heavy games or watch HD videos on your phone, you should go for a handset that features a 3500mAh battery. For average users, a smaller battery can also do the job.

6. Storage

The OS takes up most of the memory space on your phone. Therefore, you should go for a phone that has at least 32GB of storage space. But if you want to store a lot of huge files, we suggest that you use a phone that allows you to insert a microSD card.

In short, if you are going to buy a smartphone, we suggest that you consider the factors given in this article.

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How to Give Mind-Blowing Blow Jobs

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No matter what you call it, a blow job, giving head or fellatio, one of the first things you encounter when you start sucking cock is your gag reflex. Most men seem to want to force their cocks down your throat as far as they can get it (particularly at the moment when they cum!). As mentioned earlier, it’s a man’s nature to want to thrust his cock into you as far as he can get it, particularly at the moment when he cums. If he wants all of his cock in you, can you take it all in? Do you want to take it all in (do you actually even need to take it all in)? Consider this: the length of your mouth from your lips to the back of your throat is about 3″ to 3½”, while the average cock’s length is 5″ to 5½”. The laws of nature would seem to say that getting all of that cock into your mouth is impossible. But the laws of sex say that you’ll want to get all of it inside you.

Many women can do it and so can you. You can take as much of his cock into you as you want. You simply take as much of it into your mouth as will fit there, and then slide your throat down over its head until the rest of it is in your mouth and your face is buried in his bush. It’s called deep throating, and when you really get into cock sucking you’ll probably want to do it. The term was made popular in the ’70s porno movie of the same name starring the (now) infamous Linda Lovelace. She wasn’t the first woman to do it by any means: women have been taking men’s cocks down their throats for centuries she simply popularized the term used today.

Can anyone learn to perform deep throat? Yes and no. For example, if you have a very small oral cavity and are attempting to slide a very large penis into your throat, no matter how great your desire it may just be physically impossible. That said, in most cases, with some practice the “average” woman can easily deep throat the “average” penis. Extremes, either way, are rare. Do you really need to do this to give great head?

You can give your man fabulous head without using your throat. Remember, most of the action occurs at the head of his cock – taking any more of it into your mouth is simply the icing on the cake. You can use your mouth on the head of his cock and your hand on its shaft and put him on cloud nine. But, maybe you’re the kind of women who likes both the cake and the icing, and is willing to work for it – even if it means burying your face in his bush. Although most men will be satisfied with the cake, there aren’t many men who would turn down the icing if offered. You need to try it enough to discover if you get any pleasure from this act – if you’ve given it a good try and simply don’t like it, then don’t do it he’ll understand. And, it’s especially fulfilling to deep throat someone that isn’t expecting it. Their eyes grow as large as a silver dollar when you slide the whole length in for the very first time! Why would you want to learn to deep throat?

Four reasons immediately come to mind:

First, it is visually arousing. Very visually arousing! Many of you have seen videos or pictures of a woman deep throating an erect penis. It is a very erotic image, especially watching her neck and throat expand and bulge as the penis slides in-and-out and one that all men get off on!

Second, if you don’t like the taste of your man’s semen but he wants to ejaculate in your mouth, when you perform deep throat the head of his penis is in so deeply that it extends past the taste buds that are on the back of the tongue. While this doesn’t completely eliminate the taste, it is not as strong when done this way.

Third, it a power thing for a woman to do. He must completely trust her. She has all the control.

Fourth, when done right, with enthusiasm and skill, most men find it very, VERY pleasurable. Imagine your delight when you hear your man moan with pleasure as you do things to his penis that most men only dream of!

What does it feel like for your man?

Most men report that they feel a “pleasurable ring of tightness” around the circumference of the penis just below the head with the most pleasurable sensation focused on the underside of the cock where the head joins the shaft (by the way, this area is the most sensitive region on the penis. When done correctly, you can bring your man to a very powerful orgasm just by sucking and licking on this spot). Almost no one says they dislike the feeling. This sounds WAY too difficult!

It’s actually fairly easy to learn to “take it all in.” Getting his cock in your throat is easy – getting your throat used to it being in there is what takes practice. While it might be a tad boring, if you understand the anatomy of your mouth and throat, you’ll see how easy it really is to take his hard cock down into your throat. The biggest obstacle to getting it into your throat is not the size of either his cock or your throat – it’s that sharp bend behind your tongue at the entrance to your throat. Stand in front of a wall mirror and use a hand mirror to get a good side view of your head and neck. Open your mouth wide tilt your head as far back as you can and see how your open mouth almost lines up with your neck. There, that bend is almost gone. Check out your guy’s cock – feel how flexible it really is – especially the end of it. Look at the shape of its head; you’ll note that there will be no problem sliding it around that curve.

A little more anatomy – yours this time. Recall that the length of your mouth (the oral cavity) is 3″ to 3½” from your lips to what I’m going to call the back of your throat (the vertical part of your throat that you see when you look in a mirror). Your trachea – the tube to your lungs – is at the front of your neck (you can feel it with your fingers). Your esophagus – the tube to your stomach – sits behind the trachea. Your throat – which is vertical and about 4″ long – connects your mouth to your esophagus in a straight line. When you take anything into your mouth, your tongue rises against the rear part of the roof of your mouth (the soft pallet with its attached uvula) to close off your throat. When you swallow, your tongue whips backwards and shoots whatever is in your mouth down your throat and into your esophagus. There’s an opening in the front side of your throat that leads into the larynx (the entrance to your trachea). The larynx has a flap or lid – the epiglottis – that closes off the larynx to prevent anything from entering your trachea (e. G. His cum) when you swallow. The larynx also contains your vocal cords. The amazing thing about this arrangement is that it lets his cock slide from your mouth down to the bottom of your throat without entering your larynx or disturbing your vocal cords.

Your throat is about 2″ wide at its entrance (a little less from front-to-back as it passes behind the larynx). It’s somewhat bigger in diameter than the “average” cock. The entrance into your esophagus from your throat is only about 1″ in diameter, so his cock generally won’t go into your esophagus without lots of practice and conditioning. So, the math says that you can easily slide your mouth and throat down over a cock that is about 7″ to 9″ long and about 1½ ” to 2″ in diameter. How does this compare to the size of your man? (Answer: these statistics encompass more than nine out of every ten men) Doing so will have your lips pressed against his groin and have the head of his cock just pressing against the bottom of your throat. It makes a nice fit your guy’s cock will just about fill your mouth and throat, you’ll like the feel of it filling you up.

Sounds great in theory, but can I really do it?

Let’s use an analogy that all you contact lens wearers will readily understand. Remember the difficulty you had overcoming the involuntary urge to blink the first few times you tried to put in your lenses? And, for those that wore hard contacts, do you remember the moderate discomfort and copious tears the first time they were placed in your eyes? But with practice and patience you were able to stop tearing, stop experiencing any discomfort, insert them on the first try, and (by gradually increasing the amount of time they were in your eyes) get to where you could keep them in all day. The same applies to deep throating! In the same way that you really wanted to learn to wear your contact lenses, if you really want to learn to give deep throat, are patient, and practice the techniques described in the next several sections, and you’ll be a world-class deep throater in no time at all! I promise! Go ahead and give it a try.

What I’m going to suggest is that you should do some homework before you try to deep throat a real live cock. While technical discussions about anything as pleasurable and emotional as sex is no fun, on the other hand you don’t want to run into any unpleasant surprises that will turn you off before you experience the pleasures of deep throating. You’ll need to learn some simple details that’ll help you overcome your gag reflex and control your breathing before the pleasures of deep throating can really be enjoyed.

Obviously, one of the first things you probably encountered when you started sucking his cock was a gag reflex when it went too far in. It’s the natural tendency of your body to gag when a foreign object, such as a deeply thrusting cock, is trying to slide down into your throat. But with practice you can learn to control your gag reflex. You then learn how to relax your tongue so you can slide his cock past it and down into your throat (you also have to learn to control your tongue during the entire time you’re deep throating).

In fact, there’s really not much learning involved. You’ve already gotten used to having his cock in your mouth – now all you have to do is get used to having it in your throat. Here’s what you do: get yourself a soft, flexible dildo of the “proper size” so you can practice with it in private at your leisure (the solid jellies are the most comfortable). You may want to get what is called a “double dong” so that you’ll have something straight with enough length to hold on to – 1¼” in diameter and about 10″ long (!) is a good size to start with. Most cocks are not much bigger in diameter and you need one this long to find out how much cock you can take. If your guy’s cock is bigger in diameter, then also get one that is about ¼” to ½” wider than his penis (after you’ve mastered the one-and-a-quarter you’ll want to practice on the larger size so that you’ll know that you’ll be successful when it’s time to perform on the real thing). Huh, you want me to swallow what?

You just use the dildos to limber up the muscles of the throat: start with the smallest and work your way up (since the muscles in the throat are like any other muscle in your body you’ll find that they will limber-up and expand the more you practice). Remember that the tighter the fit, the better it feels for your man. And, depending on the size and shape of your throat, you may even be able to breathe slowly through your mouth (maybe even through your nose) after you get the dildo past your pallet and down into your throat a ways. Otherwise, learn to time your breathing with the in-and-out strokes of the dildo. Note: NEVER, NEVER, EVER practice on hot dogs, sausages, cucumbers, zucchini, or even peeled bananas. They can break-off in your throat and choke you! You’ve got a really strong gag reflex? Then try this –

If you don’t have any adverse reaction to the medicine, dissolve one-or-two Cepacol (or equivalent) sore throat lozenges in your mouth about 15 minutes before you start to practice with the dildo (they will mildly anesthetize your throat and will help eliminate the gag reflex until you get used to having it in your throat). An alternative method is to place ½ teaspoon of liquid Oragel (a medicine normally used to numb the gums when experiencing tooth pain) in a syringe, place the syringe on the back of your tongue, squirt in the contents onto the back of your throat, and swallow. After a minute-or-so your throat will be completely numb. The effect will last about 5 minutes, provided you don’t drink anything (just don’t over do it – never use more than two dosages per evening, as more could make you sick). Be careful though and don’t get too aggressive with the dildo when your throat is anesthetized or you could bruise the lining at the back without feeling it.

By the way, you may think you see a short cut here (but there really aren’t any short cuts when learning to be a virtuoso, right?): why not just deaden your throat, skip all of this practice, and go straight to doing your man? Great concept, except that the same medicine that is deadening your gag reflex will also deaden the nerve endings in his penis after just a couple of thrusts. Your short cut into the world of deep throating will then come to a screeching halt as he loses his erection. If you’re wondering whether all of this is worth it, remember the old adage: if you’re going to do something, do it right the first time!

Prior to starting, be sure that the dildo (and, eventually, his cock) is thoroughly lubricated. THIS CANNOT BE OVEREMPHASIZED! Strangely, an excellent lubricant is the makeup remover Albolene (it is completely odorless and tasteless, is non-toxic, and has the added benefit of warming as it melts!) – it can be purchased at any local pharmacy. Another alternative is heavy mineral oil (also available at the local pharmacy). Just note that saliva is not enough, particularly when you’re starting out! I

To start, you want to be as relaxed as possible (yeah, right!). Take a long, hot bubble bath. Drink a glass of wine. Put on some relaxing music. When you’re ready to practice you want to be as comfortable as possible. Now that you know what you’re pushing it into, open your mouth and slowly slide the dildo in as far as you can without gagging. Hold it there and breathe normally, until you’re comfortable with it this deeply in your mouth. When you put something in your mouth, you begin to salivate. It’s difficult to swallow the saliva with the dildo in your mouth (since it will interfere with your tongue as it tries to drive things out of your mouth and down your throat). You can go through the motions of swallowing with the dildo in your mouth (but you probably won’t swallow much if it’s very far in). If you do get the urge to swallow, do it, it won’t hurt anything and you can’t really swallow the dildo (or his cock when the time comes for that). For most women, swallowing suppresses the gag reflex, so practice swallowing with the dildo in your mouth – starting with it just past your teeth and continuing until it’s all the way down your throat. (Hint once you’ve mastered the basic technique, try swallowing when you get his cock in your throat, it feels great to him).

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Finance

Accounting Outsourcing Services Are Best For Business Management

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Every entrepreneur loves to create new resources for its business and he/she also wants to find best business solutions for the overnight success of his/her business. They remain engage in checking all the business records and finding mistakes. They don’t want to compromise on accuracy of business accounts.

On the other hand, new business owners really don’t like to check business records and doing paperwork because it is very tedious job for them. However, they struggle in order to manage their business accounts efficiently. In most of the cases, new business entrepreneurs fail to manage business accounts due to lack of accounting knowledge. In such kinds of circumstances, accounting outsourcing services can be proved a great helping-hand. These services are ideal for preparing financial statements, filing tax returns and improving the efficiency of business.

Most of the people cannot distinguish between bookkeeping and accounting services. Let me tell you that these services are separate but related to each other. Bookkeeping is the name of keeping your financial records up-to-date and correct and this may include issuing invoices, entering bills and reconciling the checkbook. These types of activities are included in the bookkeeping services. On the other hand, financial or accounting management is the name of using bookkeeping records and applying information to produce reports for filing the tax returns. Accounting outsourcing services can perfectly handle all kinds of accounting problems of your business firm.

There is no more need to make hectic search for finding best accounting services because accounting outsourcing services are ideal for managing all types of business accounts. Luckily, business people are getting conscious about getting these accounting services for the betterment of their business. Success of every business largely depends on preparing good accounting system. However, if you don’t have a good accounting system that can manage accounting issues of your business firm then you must take the help of accounting outsourcing services.

You will not have to visit different accounting firms for getting these services because you can get best accounting services through internet. Several accounting outsourcing services are available on the world of internet and you can choose any of them to deal with your business accounts. This is one of the best ways to get better accounting services at affordable prices. Most of small business owners are always looking for the finest accounting services at affordable prices and online accounting outsourcing services are best for such small business owner.

Efficient accounting services are crucial for improving profitability and management of your business. I have personally observed that most of small business owners don’t have enough time to spend on preparing financial statements and filing tax returns. Therefore, they prefer to find best accounting outsourcing services that can handle all the accounting matters of their business. They also give preference to such reliable accounting outsourcing services because these can be attained in affordable prices and are much better than accounting software. Every small business owner can easily afford these services for managing business accounts in the best way.

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