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Basketball – The Power of Symbolism in Free-Throw Shooting

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As a Coach and teacher for some 40 years or so I have learned a few things myself. Learning is a fascinating thing and yet I think some of us take this for granted. “Life” itself is a tremendous journey filled with constant learning, to help us improve our station in life, hopefully make a good respectable living, and survive to the end in every aspect of life. Learning helps us make the decisions that we become accountable for whether right or wrong.

The power to ‘chose’ is probably the greatest power we have in life. Every single thing we do can be traced back to a thought and then a choice which ultimately lead to a destiny. I don’t want to philosophize too much here but ultimately this article is about leaving an impact through visual symbols which will possibly last a lifetime.

Charles Garfield once said, “A key to self-management is the capacity for self-observation. It is important to realize that self-observation is not the same as over criticism, judgmentalism, or paralysis by analysis. It is rather a consistent monitoring of one’s own performance”.

Another reason I am writing about symbolism is that the greatest teacher of all Jesus Christ taught in parables and symbols and if these parables and symbols left long lasting impressions in my mind then I hope it will have some effect on you the reader.

Over the many years of teaching I have found that I have used more and more visuals or symbols to help the students to possibly see what I see. Another teaching tool like an overhead projector projecting a picture on a screen. There’s a visual right there. It seems we get on the same page faster.

Here are 4 reasons why I use symbols in my coaching methods.

  1. Symbols create visuals which help recall important concepts.
  2. Symbols can represent and create feelings we can control.
  3. Symbols can teach varying principles according to personal readiness to learn or upgrade.
  4. Symbols can possibly expedite learning by clarifying imaginary visuals or pictures.

As I have said before when it comes to shooting free-throws in a superbly consistent and efficient manner it takes more than just ‘being a human’. You must become a ‘human doing’. Shooters are not born. They are made. So the first key is to find your maximum capacity as a free-throw shooter by learning what your maximum best average is from the line. If the best in the world namely the NBA players average about 72%, you can measure yourself along those numbers which really are very mediocre for a skill that is so simple and repetitive.

William James authored this comment which is perfect for my message. He stated, “A mind once stretched by a great idea or new understanding will never fully return to its original dimensions”. That’s why once you hit 90% from the line you won’t go back to 70% ever again. You will respect the changes you have made to elevate your numbers through cognitive learning.

Since there are about 25 scientific principles that must be respected when shooting a free-throw or a three-pointer I have found that just about every principle carries some symbolism with it. Don’t forget that every principle has some scientific attachment to it and there are few if any shortcuts. Try to defy gravity. Try drinking unleaded gas. These are scientific principles that we all respect whether its through fear or knowledge is irrelevant. The result is the same and that’s what we want, positive reinforcement and instant gratification.

Symbolism for the Shooting mechanism:

1. The ‘life’ of a free throw which is only about a second or so is symbolic to ‘life’ itself. The free-throw takes a second and life on the average is about 75 years depending if you are a male or female. Females are more blessed and average a few years more according to scientific studies. To shoot a perfect free-throw you need a goal. IT is the goal. It takes motivation, desire, dedication, knowledge and never ending practice of perfect principles to achieve the desired result which is perfection.

To lead an almost perfect “life” requires the same process. The goal is Heaven or eternal life. (Apologies to atheists and non believers. My intent is not to hurt any ones feelings). Diligently seeking and gaining the appropriate knowledge, application of learned principles, desire to follow a certain predicted path (which can be good or evil), personal motivation, dedication, practicing and applying principles and values that provide the desired result. You tell me if its tougher to master the one second to shoot a free-throw in the game of basketball or the 75 years to master yourself in the game of life?

2.  Hand-ball relationship. Not only should the hand be placed with the index finger at 90 degrees to the seams (seams are not crucial here but the index finger in the middle of the ball is). Hand should be as wide as possible to get the palm off the ball and it will be easier to maintain a level of consistency with the wide hand.

The symbolism here is that of writing with a pen or pencil. Do you not get your fingers placed the same every single time on the writing utensil and do you not write with the fingers and not the arm and larger muscles of the body? The fingers do the walking. The yellow pages ad may ring a bell.

3. The guide hand. This is the support hand that stabilizes the ball during the pick up or the catch.

The symbolism here is the visual of the space shuttle ready to blast off into space. Just moments after the rockets have fired up and spewed megatons of fire and smoke into the ground and atmosphere you see the supporting metal scaffolding slowly peel away to allow blast off.

Same as the left guide hand which after steadying the ball into the ‘shot pocket’ it peels away a couple inches to allow for the shot to be fired unhindered by it just before pulling the trigger with the right hand. (Opposite for left hand shooters).

4.  The ‘shot pocket’ is the area of the body near where the ball comes to rest briefly after picking the ball up just prior to releasing the ball. Depending on the size and strength of the shooter is where the shot pocket may be. In may be near the belly, or the chest or the right side of the face or even behind the top of the head

The symbolism here is cocked trigger, before pressing the trigger.

If there is no pause before you pull the trigger then the shot can be called a ‘chuck’ or thrust. A shot is disciplined and a ‘chuck’ or thrust isis undisciplined. This pause usually separates males from females simply due to lack of strength.

5. The shooting arm includes the part of the anatomy from the shoulder joint to the wrist joint. When you straighten it or ‘lock’ the elbow during the shot to give the whole arm an appearance of straight, you are actually symbolizing a rifle barrel with the bullet in the chamber just before it is fired.

6. The follow through which is the final stage of the shot and is simply the wide open hand starting in a palms up position facing the ceiling (holding the ball) to finished with the wide open hand with palm down facing the floor.

The symbolism here is like closing the lid (hinged) on a cookie jar as opposed to sticking the whole hand in the cookie jar. The hand stays somewhat curved with no joints bending except the wrist.

7. The wide finger spread before and after the shot Guarantees consistency in the ball delivery because it limits any excess movement by keeping all finger joints in locked mode. The only joint that bends on the hand during a shot is the wrist.

The symbolism here is like a ducks webbed feet which always stay wide for maximum traction while paddling. Imagine rowing a boat with a broom handle instead of an oar. Same principle. No direction or power with a thin follow through.

8. The Shot arc is usually the same as the angle of release which also equals the angle of entry of the ball in the basket.

The symbolism here for the arc is to imagine shooting out of the top of an old red British phone booth. You definitely don’t want your follow through to be level with your forehead or close to your ear.

9. The ‘complete follow through’ is the holding pattern during the shot at least until the ball hits the rim. This is full arm extended with wrist bent and hand parallel to the floor and no joints bent.

The symbolism here is the Statue of Liberty holding the flaming torch proud and high and for quite a long time. (Hold follow through for life of the shot or till it hits the rim).

10.The inside edge of the shooting wrist If you have the perfect shot pocket just a couple inches above the forehead and the inside edge of the shooting wrist will be in line with the front center of the rim.

Symbolism here is the inside edge of the shooting wrist compares to the peep sight on the tip of a rifle or shotgun. Thus when you have the perfect line you will have the center front of the rim, the inside edge of your shooting wrist and your eyes form a perfectly straight line just like a long rifle barrel.

A good closing statement for all the above symbolism was given by Frank Andrews when he said “Mindfulness is the practice of aiming your attention, moment to moment, in the direction of your purpose. It is called mindfulness because you have to keep your purpose in mind as you watch your attention. Then, whenever you notice that your aim has drifted off, you calmly realign it”. Absolutely perfect.

Copyright 2009, Ed Palubinskas. All rights reserved.

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Sure Bet, You Can Make It to Pinnacle Sports Betting

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You must have heard of Pinnacle Sports betting empire that has grown large due to its massive offering of bets online on different sports and online casino games. But, since it has voluntarily exited from the United States in 2007, you can still make bets with World Sports Exchange (WSEX) based in the country.

Now, get your computers ready to go online and resume enjoying online gaming especially on popular sports. You need to register online and create your own password. The main factor that makes this online gaming facility attractive is its ability to provide the best odds. It offers a unique “reduced margin pricing model”. Unlike other online gaming organizations that offers the standard -110 or equivalent to $1.91, this pioneering online gaming organization popularly known as Pinnacle undercuts the standard rate to -105/-104 or the equivalent of $1.95/$1.96 on head-on-head match ups and spreads.

Through the WSEX, anyone can still make bets online for their chosen sports such as basketball, baseball, hockey, football, rugby, tennis, golf, cricket, and soccer. The Pinnacle Sports Worldwide based in Curacao also operates online sports gambling review and other online sports books. These resources can help you to be updated with the latest trends and information about teams and players and trading of players. They also include statistics on all sports from games played to individual player stats to future game odds.

One can never get lost in the online systems that Pinnacle Sports betting offers to all its worldwide customers. These online systems are upgraded for efficient user-friendly purpose. Hence, if you are a newcomer, you can never go wrong by browsing through and navigating across its webpages. The statistics are on updated regularly and transcribed in plain language for easy understanding. For example, you can go online on live NBA and place your bets as game is progressing.

Handicaps between teams playing are displayed to give you “intelligent guesses” and estimates that are based on history and predictions. There are money lines and total points for you to rely on so that you can make a smart decision how much money to place as a bet and for what game. The only thing is you have to open an account and make sure that you fund your account so that you would not be embarrassed placing a bet without an account funded well for the bet.

Pinnacle Sports betting systems are still favored by many Americans and other nationalities because of its prestige to be part of the giant network of online sports betting. It is important that you are also knowledgeable about the terminologies used in the sport that you have chosen to play. There are helpful aids for you to go in case you are stuck with something. There is the customer support services online and there are theoretical sources to use like the online sports books. One exciting feature about this worldwide online sports betting facility is the instant payment that you get through your account when the results of the game come out. You bet that you will love this.

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A Civil Engineer Career Might Be For You

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Did you spend an inordinate amount of time as a youngster tinkering with toys for insight into their inner workings? Have you always had a fascination with the physical construction of buildings and other structures? Do you derive great delight at the prospect of designing modern architectural marvels?

If any of these pictures include you within their frames, you should take a good look into a Civil Engineering career. These highly-skilled professionals are trained to maintain and enhance our environment in many ways. Remove the hard hats and steel-toed boots. Seat yourself comfortably and prepare for serious exploration into environment of a civil engineer.

Everyday workday experience

Civil engineers, or CEs exercise their skilled craft in widely varied settings. Found in both public and private settings, these professionals deal with all aspects of design, maintenance, construction, and repair of major environmental features.

Frequently found on construction worksites advising supervisory staff, civil engineers function as the “eyes and ears” of the entire project. When major infrastructural crises occur such as the collapse of municipal water mains or utility poles, CEs are invariably on the scene. Accurate damage assessment and efficient solution development are vital to restoring essential public services.

Civil engineers also engage in extensive community consensus development and project planning activities. Upon becoming a CE, you might find yourself planted behind a desk doing detailed analyses of architectural drawings one week.

The next week may find you conducting on-site inspections of municipal drainage systems. A month later, you could easily find yourself by the side of the road surveying local highway dimensions. A mere quarter-year later, you may be climbing utility poles for a closer peek at their external wiring and electrical apparatuses.

Academic accoutrement acquisition

Educational requirements of entry-level civil engineer positions typically include a bachelor’s degree with a Civil Engineering major. Typical coursework covers subjects such as Design, Mathematics, Project Management, and Physics. Initial years of study usually cover a broad range of engineering subtopics. Subsequent study usually focuses on a specific civil engineering sub-discipline.

Upon successful degree completion, professional certification must be obtained. This is accomplished by meeting pre-established criteria of an applicable professional organization. A common certification prerequisite is relevant work history of a minimum length and passage of comprehensive examination(s). Successful certification candidates receive the designation of “Professional Engineer.”

Careers, cores, and concentrations

The primary civil engineering subspecialties include but are not limited to:

  • environmental engineering
  • geotechnical engineering
  • structural engineering
  • transportation engineering
  • municipal or urban engineering
  • water resources engineering
  • materials engineering
  • coastal engineering
  • surveying
  • construction engineering

Such a broad variety lends versatility and opportunity to this career path. In general, starting positions entail less responsibility for fewer aspects of projects or systems. As the engineer gains experience, greater accountability and more complex analyses or designs are delegated to him or her. Managerial or consulting positions are also available options.

Satisfaction on many levels

A civil engineering career can be quite rewarding. Much satisfaction is derived from serving many vital public interests. Insuring proper maintenance of major infrastructures such as bridges, sewer systems, and highways is quite gratifying. Similarly, providing prompt efficient solutions to widespread crises and catastrophes yields professional and community prominence – and personal pride.

Civil engineering is also quite rewarding on an entirely different level. Just as you and your colleagues work covertly behind the scenes to insure continued smooth operations, so does Uncle Sam. Thanks to the sustained efforts of his staff at the Bureau of Labor Statistics (“BLS”), a clear picture of this career path has emerged.

As of May 2008, civil engineers’ average annual salary was $78,560. Per a 2009 BLS survey, civil engineering starting positions for bachelor’s degree conferees averaged $52,048 per annum. Class, you can’t shake a stick at these figures.

The future occupational outlook for civil engineers is exceptionally bright. The BLS believes that jobs in the field will increase substantially faster than overall for all careers through 2018. This ambitious expansion is attributed mainly to an increasing population that will accelerate the demand for new construction and design.

As older structures deteriorate, fresh alternatives to age-old rehabilitation remedies will be in high demand. Further statistical details are available for devouring at bls.gov/. For now, class is dismissed. Go out and do something “constructive.”

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Top Rated Antivirus Guide to Choosing the Right Antivirus Solution for Your Home or Small Business

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Keeping your personal data 100% these days is very difficult. Even major corporations like Yahoo and Equifax have experienced huge breaches that affected millions of users. How can a private citizen or small business prevent a cyber security breach from occurring? The best thing to do is invest in a top rated antivirus – ideally one that automatically updates frequently.

Modern antivirus tools are made to handle a variety of threats like rootkits, Trojans, adaware, spyware, and ransomware. There are dozens of programs to choose from, but how do you know which one to invest in? Even though Windows 10 comes with its own antivirus and defense tools, many users don’t consider it to be enough and opt for a better set of security tools. Also, not everyone uses Windows 10 this day and age. What about Mac and smartphone OS? Which cyber security software company offers protection for Android and iOS?

Here are a few features the top rated antivirus offers:

• Excellent malware-detection capabilities

• Easy setup and user-friendly navigation

• Web and email protection

• Multi-platform and multi-device licensing options

• Router and network protection

• Automatic analysis of suspicious files

• A “Smart Scan” mode

It’s highly essential that you use a solution that offers in-product support and troubleshooting. Even it’s easy to use, you never know when you might need tech support, which should be available 24/7.

Before installing any antivirus program, look over the system requirements to make sure it is compatible with your computer / device and operating system. It should run smoothly in the background and not interfere with your active apps. A “Game” or “Movie” mode is a beneficial feature as well since it puts notifications on hold so that your full-screen experience won’t be interfered with.

How to Get a “Taste” of a Top Rate Antivirus

A top rated antivirus will offer a free trial or free, basic version of its software. You should never be forced to pay anything right away. However, a basic antivirus program might not offer all of the protection you’ll need forever – especially if you’re running a business or home office. Cyber criminals are becoming increasingly sophisticated all the time, so you’ll need only the best antivirus protection that is able to keep up with all of the newest threats.

So, now that you know what to look for, what is the top rated antivirus that many experts recommend? Avast is a highly-rated name in the internet security industry. Its antivirus software is available as a Basic Version and Pro version, and there are a variety of subscription options to choose from. Whatever kind of security you need, you can trust that there is an Avast Antivirus solution that meets those needs.

When you have the top rated antivirus installed, you reduce the risks of getting viruses, malware, spyware, and other threats significantly. All you need are Avast Antivirus discount codes to help you get this product at a very affordable price.

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Hardwood Floor Care

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In many homes in Houston, hardwood floors are one of the most beautiful focal points in the home. They come from a wide variety of woods and can be finished in just about any color and finish you can imagine. While hardwood floors are very durable and traffic resistant, proper care and maintenance is essential to keeping them beautiful for many, many years.

The key to keeping hardwood floors looking beautiful lies with keeping them as clean and dry as possible. Dust and other debris on the surface of hardwood flooring gets ground into the finish, and this causes floors to dull over time. The longer this surface contamination is left on the floor, the more deeply embedded the debris becomes and this causes more damage to the finish. If not attended to, this can actually strip away the finish and leave raw wood exposed. Keeping a good coat of wax on the floors will prevent casual spills from absorbing into the wood if you act quickly clean them up. The good news is that keeping your floors clean is a simple matter of sweeping them a couple of times a day with a swifter mop (use a micro fiber pad) and a product like Orange-Glo.

The biggest problem with hardwood floors is getting them scratched by the demands that simply living on them causes. You must take care when moving things around on hardwood floors. When living on hardwood floors, do not drag anything across them when moving furniture or other heavy objects. Use large area rugs under heavy furniture, and keep pads under furniture legs, as these will move when sat upon or brushed up against. These will dig into the wood if left unprotected. Large dogs with toenails that click as they walk can do a lot of damage to hardwoods. Even small dogs and cats can damage hardwood floors. If their toenails are clicking on your hardwoods, it is time to clip them back. Have a door mat so people can clean the soles of their shoes before they walk on the hardwoods.

In my home, I put a ceramic tile “stoop” inside the front door so someone who comes in with grit in their soles can slip them off without damaging the hardwoods.

Pets also may have an accident on your floors, and these must be attended to as soon as found. The beauty of the floor and the health of your family is at stake. Bacteria in the animal’s urine or feces are a health hazard, and when animal fluids get on hardwood floors, acids in the fluid will attack the floor. It is important to use something like Orange Glo that will eliminate the acids. Keeping your floors properly waxed will help prevent these stains from penetrating the wood as quickly.

While scratches are the most common wear and tear issue hardwood floors have to deal with, by far the biggest enemy of hardwood floors is water damage.

Houston hardwood floors are often subjected to high humidity, tropical storms and even hurricanes. Local flooding is always a possibility when living along the Gulf Coast. In addition to weather related flooding normal hazards like plumbing leaks, roof leaks and such can play havoc with hardwood floors. Water will destroy the finish of your hardwood floors, and in severe cases, such as urban flooding, the individual slats of wood will absorb so much water that they will begin to swell and warp.

Almost any Houston handyman service can wax or refinish your hardwood floors, but restoring hardwood floors that have been flooded is a job best left to those professionals certified by the IICRC. Always bring in a professional when this happens, because inadequate drying will result in mold growth later in the areas that did not get dry. Be sure that your technician is certified in water damage restoration with the IICRC, the national certification organization for floor care professionals. If called in time, these professionals can take measures to save your hardwood floors from total destruction. You can visit the IICRC online at http://www.iicrc.com.

In the event of major urban flooding, these steps can save your floors while you wait for a professional to arrive.

Call your insurance adjuster and take any photos you need for insurance purposes before you start the cleanup process.

  • Get everything off the hardwood floors as quickly as possible. This means carpets, rugs, and furniture.
  • If it is safe to do so, use electric blowers to blow air onto the hardwood
  • If possible, direct the flow of these fans downward. Just prop them slightly to one side.
  • When you get a large dry spot, move the fan, and dry out another spot
  • You will notice that your previous dry spot will begin to look wet. This is due to wicking. Just keep moving the fans around until there are no more wet areas.
  • Lean the fans along cracks of walls to force air into these places to help the drying process along.
  • Humidity in a flooded home is incredible, open the windows and place fans in them on one side of the house to force wet air out and bring dry air in. This will do more to dry your floors than the fans on the floors will. You must get the moisture out of the house or it will simply absorb right back into the wood.

The key factor to saving the floors that have been flooded is to get them dry as fast as possible. As soon as possible after the flooding event, you MUST remove everything from your hardwood floors, not just carpet and rugs, but furniture as well. Get as many fans and blowers as you can find and point them downward so that they will dry out the hardwood. As soon as you see a dry spot, move the fan. Be sure to open the house up to the outside so that all this water vapor you are creating will be able to escape from inside the home. If your relative humidity is 50% or less, you can dry the floors out much faster by using fans to blow this hot, drier air into the house along with the floor blowers. (do not do this on high humidity days, it is not as effective). You will have to blow the floors until they are dry, which may take many hours, even days.

Because wood wicks water, as soon as you create a dry spot, the dry spot will start to pull in moisture from the wet wood around it. This greatly increases the rate of drying the floor over not moving the fans around. Many hardwood floors are installed on a “bed” that creates an air gap under the wood slats. If this is the case for your floors, try to create a funnel with a piece of plastic or canvas and force air underneath the floors along any cracks you can find. Use duct tape to tape the funnel to the fan, and an office stapler to staple it over the crack you want to dry out. Take your time, failure to let the floors dry completely out will set up conditions for mold to grow.

While hardwood floors can almost always be restored or replaced, or simply re-finished to restore their beauty. this is very expensive compared to performing the proper maintenance in the first place.

You cannot do anything about flooding, but you can avoid dragging that recliner across the room to put in front of the TV for the big game.

Remember, keep them clean, wax them as needed, get water off as fast as possible, deal with pet stains (and toenails!), properly.

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Omid Shekarchian and the VoIP Revolution

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Omid Shekarchian, veteran and pioneer in the field of Information Technology and Telecommunication has made a substantial contribution in voice and data networks for more than ten years. VOIP telecom is definitely among the hi-tech advancements observed over the years. Omid is an expert in Business administration and marketing strategies which has proved major achievements in Telecom sector. A much sought after consultant in the field of software development, he is well versed with technologies in both back end and front end interface. His efficiency as Telecom General has demonstrated great foresight to bring about telecom network expansion in US, Canada, and some European countries. Major grounds captured by him are Business Development, Business Administration, Telecom network design, Maintenance, System Integration and development.

He has wide-ranging and specialized technical expertise in telecom network design and has applied this expertise and broad understanding of multiple disciplines to his business. He integrates expert knowledge of technical principles and methods of multiple disciplines due to his comprehensive knowledge of products/ services and internal operations. His impeccable marketing sense, sound business management strategies has pushed the frontiers of VoIP industry to different Middle East countries and the US. Estimates reveal that thousands of businesses have saved up to 70% on their monthly phone bills by switching to a VoIP phone service as recommended and set up by Omid. This speaks volumes about the man’s business management skills and his uncanny knack of business management, Telecommunication industry was beset with multiple problems previously as there was a major disconnect between network workstations.

The advent of Voice over IP (VoIP) software packages signaled a drastic revolution for the industry and most of the problems got sorted out. VoIP services are similar to facsimile and voice messaging applications which aid voice and data transmissions over the internet and is different than the heavily used public switched telephone network. His Unique ability range from Technology Infrastructure, Telecommunications, Telephone systems, VoIP, IT and Computer Networks

The voice signals in Analog form are converted into digital form which is then transformed into IP compatible signals ready to be transmitted over the internet. There are various telephone signal protocols including SIP Session Initiation Protocol which are used for VoIP calls. Omid brought about an intelligent change in the whole process. With the vision of Business Administration Omid identified the solutions in the form of new techniques which are used at the receiving end. As an efficient Telecom General he has taken care of needs to meet the unique requirements of each customer.

To implement VoIP in one’s company, the right provider is essential. The provider should be aware and well versed with the changing technologies and should be in a position to offer the most competitive schemes available. Omid Shekarchian has intensive knowledge and broad experience in the field and is best suited provider for any company who wants to implement VoIP in the company. He connects with vendors and customers through TDM or Voice over IP (VoIP) using SIP. His services present a perfect blend of state-of-the-art telecommunication technology and innovation for corporate communication.

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Yahoo Merchant Offers Easy Payment Processing

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If you’ve been marketing online for awhile, you know that processing payments can be a little challenging at times. If you don’t have a merchant account, you may be wondering whether to get one or use a payment service. You may also be wondering if the payment service you are considering will work with your online shopping cart. And if you have an existing merchant account, you’re concerned about making sure the shopping cart program you choose will work with your merchant account. All of those worries disappear with Yahoo Merchant services.

When you set up your online store with Yahoo Merchant, you have a number of options for processing payments. If you don’t have a merchant account, you can easily set up an account with PayPal and use Website Payments Pro, which allows you to accept credit card payments as well as payments through the buyer’s PayPal account. You can also set up a merchant account with Chase Paymentech, one of Yahoo Merchant’s partners.

If you have an existing merchant account that is compatible with the FDMS Nashville payment platform, you can accept payments in your Yahoo Store and process them through your merchant account, at no additional charge. You will not pay monthly or transaction fees to Yahoo Small Business to accept payments with your existing merchant account through your Yahoo Merchant store.

You may also choose to use PayPal Express payments with your Yahoo Merchant store, and pay no monthly or annual fees. With this option, you’ll only pay transaction fees on your actual sales. With Yahoo Merchant, you can also use your existing merchant account in conjunction with PayPal Express, and offer your customers the choice of paying by PayPal or credit card for more flexibility. The more options you offer, the more likely your customers are to buy from your store, and Yahoo Merchant helps you offer multiple options.

Of course, when you choose an online store provider and payment processing option, you want to insure the security of your customers’ information. Yahoo Merchant offers 128-bit Secure Socket Layer (SSL) encryption to protect your customers, and fraud reduction tools like address verification and IP blocking to protect you.

When you set up your online store with Yahoo Merchant, you’re partnering with Yahoo, one of the most trusted companies on the Internet, to build a complete store, with everything you need to make your online business succeed. You’ll have a professional online presence, the ability to offer gift certificates and coupons, reliable support, several options for payment processing, and the security of knowing you’re working with Yahoo Small Business.

Setting up an online store may be one of the most important things you do. Your online business’s success is important to you, and it’s important to the people behind Yahoo Merchant. When you choose to work with Yahoo Small Business, you’re making the choice to work with the best web services provider on the Internet. Your online store is a commitment to your business. Yahoo wants to make that commitment with you.

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