In honor of Jennifer Lopez’s 53rd birthday, she’s launching a new product under her JLo Beauty brand.
The ‘Booty Balm’ promises to firm and hydrate skin while fading the appearance of stretch marks for a ‘finer looking butt’.
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JLo Body: Where can I buy?
Just days after her impromptu marriage to longtime lover Ben Affleck, Lopez shared a clip to Instagram announcing her new beauty product.
“We give all this care and attention to the skin on our face, but we sometimes neglect the body,” Lopez captioned the video.
“It was important to me to develop a skincare routine for the body that addresses its specific and unique needs, and we started with the butt!”
The product is available now on her beauty website for $65.
For those who want a great addition to their skincare routine, Lopez’ Booty Balm can subscribe to the product every 30, 60, or 90 days and save 15 percent.
What did Jennifer Lopez say about the targeted butt balm?
In addition to announcing the new product, Lopez also sat down with PEOPLE to discuss all things loot.
“We already have some amazing products that target lifting and firming of the face, so a product for the body that addresses the same issues was a natural next step for us,” Lopez told media.
“It was also the part of the body that our consumers wanted a targeted treatment for and they couldn’t find it on the market.”
She went on to reveal that the inspiration came from her mother, who struggled with cellulite.
“I remember she wished there was some magic formula that would just make her disappear,” Lopez continued.
“And the truth is, we know there isn’t.”
The product can also be used on the arms, waist and thighs.
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When did Jennifer Lopez and Ben Affleck get married?
Lopez and Affleck’s love story dates back to 2001, making their marriage an event that lasted 20 years.
After meeting on the set of Gigli, the two began dating and were engaged in November 2002.
However, they kept pushing their marriage back, eventually ending it in January 2004.
More than 17 years later, the two found each other again and finally married on July 16, 2022 in Las Vegas.
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JLo Body: Where can I buy?
