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Learn How Google My Business Can Impact Your Local SEO

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A Google My Business profile is essential for local online business. It’s free and will enable you to appear in local search results for queries specific to your products or services. Without local SEO, you won’t be appearing on any local map listings in which Google displays search results for the vast majority of local queries. When it comes to choosing your categories be specific. You have a much better chance to rank for “New Jersey Local SEO” or “New York SEO” than for generic terms like “Local SEO” or “SEO”.

Local search results appear for people who search for products and services near their location. They are shown a few number of places across Maps and Search. For example, you will see local results if you search for “new jersey web design” from your mobile device. Google will show you the kind of matching nearby web design firm that you’d like to visit.

Local SEO starts with NAP (name, address, phone) and then creating citations (listings) on every other local listing sites like yelp, foursquare, yellowpages, hotfrog etc. Having same NAP information on your website is absolutely critical and essential. Adding accurate and complete information about your business always helps you with click through rate. Its essential to get the website updated with accurate and complete NAP and other business related information like description, hours, menu, photos etc and then copy all the information into GMB.

To really improve your local rankings you will need to build citations for your local business website, these can be on local business listing website (LBLs) like yelp, foursquare, yellowpages, hotfrog etc. The building, maintaining and data cleansing of local citations is an important part of local SEO. This enables you to not only showcase your services in search engines such as Google, Yahoo and Bing but also, more importantly, help your customers find you easily.

Another big ranking factor for local SEO is to encourage customers to leave positive reviews on your GMB listing. Your star rating is also displayed on the Google map to searches so a high rating can also improve your click through rate from the SERPs too. Google wants to translate your offline popularity into online. Hence getting positive reviews from your clients and customers is critical these days, so it’s an essential that business owners, managers or concerned executives communicate with their best clients and customers to get positive reviews from them which mention their products and services.

Reviews are always a subject of scrutiny, whether it be positive or negative. With Google My Business, it can come from anyone, from field experts, regular customers or clients, and anyone else. Reviews are one way that helps your customers and clients get their concerns straight to you, that is why it’s important to respond back. For every negative reviews, proper response with your clarification is essential to convert their impact positive.

Google My Business shows customer data through their insights. By using insights, you will be able to see and analyse how people came across your website for more information about your products and services, and what they are looking for. You can also see how many customers visit your website, and how many times they have viewed your products and services related informations and from where they exit your website. This is very important data for your local SEO strategy, as you can instantly see how well you are performing, and see which new strategies and techniques you can use to further improve your business volumes.

Having an online business in today’s world is a challenge, as you are always facing a lot of competitors in your niche. It is always important to find ways to stand out, and optimize your Google My Business account will do just that. Using this tool GMB, you would be able give your online business the visibility it needs, and help potential customers find you easily.

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Sports Betting Tips – Sports Betting Tips to Boost Your Winning Rate Part 3

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This may come as a surprise and might seem trivial to you or the most ridiculous sports betting tip ever. I, however, think that this could a decisive aspect of winning or losing sometimes. Never do the betting under influence is the next tip I am going to share with you. How could this be a sports betting tip? You ask.

Let’s journey to Las Vegas or Monaco, perhaps Macao. Do you know why they supply their customers with free drinks, I mean alcoholic drinks? They are not as generous as you think; they are not offering a good customer service as well. They have another purpose namely to cloud you judgment.

When you have too many drinks, it is in your best interest that you better stay away from your computer, in your case it could be a temptation to betting. I believe you do not drink at home while you are going to do online betting. Influence in this case is not limited at that level. Influence means a factor that makes you judge emotionally. A quarrel with your spouse, girl/boyfriend, parents, or anyone can as well be considered as under influence. It depends on how good you take it; retuning to a calm state of mind.

Stay away from betting for your favorite team. As a fanatic fan you are likely to support your team by betting on it. Well, if you could really separate two things, being a fan and being a bettor, then you may allow yourself to bet on the games, in which your favorite team plays.

This seems easy to achieve, but when you are under influence, sometimes you don’t really know what you are actually doing. Now you are wondering how could this be one of sports betting tips after reading it, aren’t you?

I bet you’ll nod your head when you refreshed your past and identified the lost you had because of betting under influence. Anyway, stay tuned for my next part, in which I will cover about research before betting.

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Who Needs A Public Relations Specialist?

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An organization’s reputation, branding, profitability, growth, and future success depend on how effectively they reach and motivate their targeted audiences. Public relations specialists are communication and media professionals acting as advocates for businesses, hospitals, medical professionals, corporations, universities, nonprofit associations and other organizations. Their specialty is building and promoting positive relationships with targeted audiences for their client’s.

Entrepreneurs, professional service providers, small business owners and business managers are increasingly looking to Public Relations Specialists for assistance with strategic planning.

What does a Public Relations Specialist do?

PR Professionals or firms handling publicity for individuals or small organizations often deal with all aspects of the job. They are in involved in making and maintaining contacts and relationships, strategizing and planning, and preparation of promotional materials. They either manage or are directly involved in advertising or sales promotional work in support of marketing.

Depending on the organization’s needs, PR Specialists are involved with the following:

  • Media relations
  • Press Releases
  • Press Conferences
  • Speaking Engagements
  • Media Tours
  • Marketing
  • Advertising
  • Interview Preparation and Coaching
  • Governmental Relations
  • Employee Relations
  • Investor Relations
  • Reputation Management
  • Crisis Management & Communications

The Public Relations Process

There are a number of widely accepted “Public Relations Process Models”. One of the more popular is the process model by Sheila C. Crifasi (2000) which uses the acronym “ROSIE” to define a five-step process of “Research, Objectives, Strategies, Implementation and Evaluation.”

As with just about any professional service, the project starts with some due-diligence and analysis. Objectives are defined along with the strategies to achieve those goals. Media tools are selected and prepared at this stage. Implementation includes materials preparation and release. Program success or failure is determined in the Evaluation stage.

In recent years the Internet has greatly contributed to the selection and accessibility of media tools with real time feedback. These tools are highly prized by marketing and public relations professionals because they provide immediate information on a program’s effectiveness.

The principal instrument for most publicity campaigns is the “press release”, which provides the mass media with the raw material and background for a news story. There are several on-line Press Release Agencies with targeted syndicated feeds to thousands of journalists world wide, such as PRWeb (www.prweb.com). The better on-line Press Agents provide the original publicist with continual “real time” feedback, including how many journalists have read the News Release.

The client organization’s website statistics is another valuable online analytical tool is. Most website hosting companies provide options for access to a detailed statistical tool such as WebTrends (www.webtrends.com). Statistics are updated on a daily basis allowing trends to be spotted at the beginning of a publicity campaign. This near real time feedback helps provide the necessary information required by professionals to effectively manage a campaign while maximizing impact and ROI (Return on Investment).

Another popular publicity tool is “article submission”. As with the Press Release, there are also good sources for targeted and syndicated Article Submission on the Internet such as GoArticles (www.goarticles.com). These articles are often picked up by other websites generating valuable links and targeted traffic to a client’s website.

Selecting a Public Relations Firm

When choosing a PR Firm an organization is selecting the professionals who will be molding its image for clients and customers, the public and for the media. Image is reality in many societies, this decision can have far-reaching effects.

Here are some suggestions on how to select a PR Firm:

1. Determine your most important PR needs. For Example; Are you launching a new product or service? Are you in a crisis management situation? Do you need to establish a relationship with investors?

2. Determine how long you will need the PR services if possible. Is it a long term or even permanent goal such as establishing and maintaining a relationship with investors, or is it a short term project such as promoting a break-through surgical procedure? Remember most PR Firms will ask for at least a 6 month commitment in order to become established and demonstrate affectivity.

3. Research PR Firms. Ask colleagues and business acquaintances? O’Dwyer’s Directory is a good Internet resource. If you are looking for someone local, specify the geographical region in your Internet search. Many PR Firms and Individuals specialize. When doing Internet research on PR Firms, some may have “Case Studies” which reveal details about strategic successes.

4. Conduct phone interviews with the person who would be handling the account if you were to select that agency. Strongly consider similar experience and personal or corporate compatibility throughout the phone and in face to face interviews.

5. Ask for and check references. Most PR Firms have an on-line presence which usually sports a client list. New or Small Firms will often be less expensive than larger firms have more resources to throw at a large project with time constraints. Smaller firms tend to specialize and may know your business very well.

6. Conduct meetings with the prospective candidates and present your program requirements. Look for genuine interest and healthy idea generation. Larger Firms may send an account representative to a meeting. Ask to meet with the PR specialist who will actually be doing the work, especially if long term compatibility is important.

The Escalating Demand for Corporate Accountability

The need for professional public relations in an increasingly competitive business environment is igniting demand for Public Relations Specialists by businesses, organizations and institutions of all sizes. The value of a company is measured by its balance sheet, but continued success is determined by the quality of its public visibility.

The escalating public, investor and governmental demand for corporate accountability will continue to place emphasis on building public confidence and favorable client image, which are best managed by Public Relations Professionals.

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The Benefits of Woodworking

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What is Woodworking?

Woodworking is the known as the building or the creation of objects out of wood. You can create a lot of different objects from woodworking and these objects can be as big as gazebos or as small as wooden toys. No matter how big or small your personal project may be you will be very likely to accomplish that goal with woodworking. In addition, woodworking has many personal as well as emotional benefits! In this article I am going to briefly identify some of these benefits for you.

Woodworking as a Career:

A lot of people who love to work with their hands have turned that love into a career through woodworking. People who build things out of wood are generally known as carpenters. Carpenters can work on a variety of woodworking projects and job types. For instance, some carpenters own their carpentry business and these individuals have the luxury to set their work hours. This benefit allows carpenters the opportunity to spend more time with their families and have less job stress. Raising children is a really difficult task no matter what way you approach the task! For a carpenter who owns his or her own business, this task might not be as hard because that individual will have more time to be a part of his or her child’s life. By playing a bigger role in the life of your child you will be having a greater impact on the type of character that child develops into, which is a huge concern for any loving parent. In addition to these benefits, carpentry can also have health benefits as well.

Physical Health Benefits of Woodworking:

Woodworking requires working with and carrying wood around a lot. This results in more physical activity, which results in better physical health. Keeping your body physically fit is really important and can help prevent the occurrence of various illnesses later on in life. By being physically fit you can reduce chances that you will have a heart attack, have seizures, become a diabetic, and reduce the chances of having a number of other illnesses.

Do It Yourself Woodworking Saves Money:

I always feel like I paid way too much when I go to home improvement stores and buy patio furniture, and I am sure that I am not the only person who has felt this way! A successful business owner once told me to always increase the sales price of a product to double what you obtained it for. This way, you can always reduce the product to 50 percent off and still come out without acquiring any losses. This seems like it might be the same tactic that home improvement stores use in selling their wooden furniture products. Regardless, there is a way that you can get around paying the extra money and that has to do with building it yourself. Luckily, there are several really good woodworking products that offer thousands of detailed woodworking plans for hundreds of different project types. So, you can really build anything you want or see in any home improvement store. Doing something yourself does take a little bit of time but the time is well spent when you end up saving hundreds of dollars as a result of your hard work.

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SEO Content and Small Business Article Marketing Services

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SEO content refers to the content of your website or blog. This can be in the form of the text on your web pages or blog posts, or the images, navigation bars and blog sidebars, all of which affect your search engine ranking. It can also include small business article marketing services to advertise your business web-wide. How do you make the best use of these components of your website or blog?

You could use professional SEO companies with their promises of page #1 listings (how can they guarantee this to everyone?) or professional article ghostwriters. However, nobody can guarantee you success. What they should be doing is guaranteeing you good education, and teaching you how to write your own web content, how to look after your own SEO content an how to look after your article marketing yourself.

SEO Content: What is it?

SEO content refers to the visible and invisible (to humans) components of your website or blog. The visible SEO content comprises the text, images and tables on your website, and also the sidebars of your blog. The text includes the title of your page, the header for the page and any sub-headers, and also HTML links to internal and external web pages.

Few people understand how to optimize such SEO content. That is likely because they have no understanding of Google and the robots it uses to assess your website. It is not my purpose here to explain how Google indexes individual web pages rather than entire domains, nor how it ranks individual pages in the SERPS. That is because I do not know, and neither does anybody else but a few Google employees.

The best we can do is observe and draw conclusions. Here is what that observation has told me:

Keywords & Keyword Density

Keywords are not important. Well, they are, but only if you have too many. Keyword stuffing is poison to your entire website, while restraint in their use will pay dividends in your ranking. Forget keyword density and write naturally, while using your keyword phrase where appropriate – but not too much.

2% KD is too much. 1% is too much unless the text reads well using it, and that level of use of keyword is necessary. 0.5% is not too little if that is all that is needed, and 0% can also gain you a Page #1 listing. The point is that keywords should be used where appropriate, but not just to meet some mythical figure. 0% can be fine if the algorithms can assess the topic and main emphasis of your page.

Note where and how frequently I use the main keyword ‘SEO content‘ in this article. It is 1.05%, and used only where it appears natural to do so.

Article Marketing Services

Article marketing services are designed to write articles on you topics, and then submit them to several article directories in your name. Sometimes the name of the original author or article ghostwriter must remain, but this does not change the benefit of the service to you. Your landing page URL still remains in the resource and anywhere else you have published it meantime.

In spite of what many say, article marketing is live and kicking. It is still possible to publish articles in a large number of directories, each article containing your advert at the bottom in the form of an ‘Author Resource.’ You get the benefit of your article being published by every site that copies it. Every copy is not only a potential backlink, but also a potential click to your site.

Relevance of Article Clicks and Backlinks

The benefits from the clicks and backlinks from your published articles might seem lost on most laymen because they are not obvious. Each link can contribute to your Google ranking – if it is published on a page relating to your target web page. If it is not, then such links can harm you.

For example, a backlink to your dog training page from a PageRank 2 page on the topic of dog breeds is better than a backlink from a PR8 page on SEO. In fact, while the former might contribute to a higher ranking, the latter will help your page to be delisted. Relevance is all-important.

Were you to receive just one tip on SEO, then it would be to remove every link to each individual web page that is not directly related to its subject matter. SEO content and article marketing involve more than just writing. They relate to content, relevance and how search engines work.

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Chiropractic Care For Headaches

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Headaches are unpleasant whether frequent, infrequent or life-stopping like migraines. Nobody wants them. Most people suffering from headache turn toward pain relief medications. Though medications are effective in suppressing the symptoms, the headache keeps running its marathon in your head. I would recommend you to take a look at what could be causing your headache and not just mask the symptoms with medications.

You do not get rid of a weed by cutting of its branches or pulling out a few leaves; you uproot it! It’s the same with all bodily aches and pains associated with diseases and other causes. You have to treat the problem as a whole and avoid hacking aimlessly at the symptoms. This is the area of wellness expertise where chiropractic care stands out from other remedies for pain relief and specifically for headaches.

Understanding your headache: Types and triggers

Depending on whether your headache is caused by underlying medical conditions, a headache may be classified as primary or secondary headache.

Primary headaches are usually migraines, tension-generated headaches, cervicogenic (characterized by pain on the side of the head) and cluster headaches. 90-95% of all headaches are of the Primary kind. These are triggered by lifestyle disorders like stress and muscle tension in the neck, upper back and scalp, insomnia, blood sugar levels, constant bad posture and lack of proper movement and exercise.

Secondary headaches are only 5-10% of all headaches experienced by people. They are caused by underlying medical conditions like pressure on the brain or skull caused by tumors or head injury and sometimes infection. These are warning signals about other complications.

Chiropractic intervention for treatment of headaches

Chiropractors believe that:

– There is a dynamic relationship between lifestyle, environment and health.

– The intimate relationship of the centrally-located spine and the nervous system and the capacities of the human body.

– The human body has the ability to recuperate given the help to correct imbalances created by external or internal causes.

When patients present to my office for the treatment of headaches, I consider their medical history; ask about their lifestyle, typical daily activities, and diet.

I perform spinal adjustments, specifically in the neck region in the case of cervicogenic headaches, to relieve stress and improve spinal function. I also treat the surrounding muscles that attach on the spinal joints to take pressure off of the joints. Tension headaches also respond well to chiropractic adjustments.

General advice for a headache-free life

– Keep yourself well hydrated – drink lots of water, avoid diuretic drinks like alcohol, tea and coffee.

– Moderate exercise is good for everyone; aerobics or walking.

– Take stretching and movement breaks between sedentary working hours.

– Sleep well and eat non-inflammatory food.

Headaches are not normal. You do not have to live with them. With simple lifestyle changes and chiropractic routine you can look forward to a headache-free future. As more and more patients who approach chiropractors have discovered, drug therapy is accompanied by side effects over time and treats pain only at the symptom level. The underlying cause remains hidden and triggers recurring headaches.

Today’s surveys and national studies show that patients undergoing chiropractic treatment experience sustained reduction in frequency of headaches than those patients on drugs for the same.

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Athens Laboratory of Business Administration Business School

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Athens laboratory of business administration is a collaboration comprising of 85 large Greek conglomerates. The goal of Athens lab of business administration is to nurture a novel cohort of managers, from Greece, nevertheless similarly from other republics in the eastern Mediterranean, the Balkans and eastern Europe, proficient of functioning in a comprehensive milieu, and fortified with the indispensable skills for becoming managers and promoters of revolution and progress in the county. It does so by proposing an arduous postgraduate business edification of the premier intercontinental standards, reformed to the state of affairs of the underdeveloped parsimonies and civilizations nearby Greece. The Athens laboratory of profession administration functions below the patronages of the coalition of Greek productions, the Hellenic management association likewise the foremost directors’ association in Greece and the Athens chamber of commerce and industry. Athens laboratory of business administration was established in 1992 in Athens, Greece. Athens laboratory of business administration was the paramount non-state business school to be grounded in Greece. It has thrived in enticing subsidy from Greek firms and business professionals as well as has one awarded chair and two artistic professorships.

The chief educational efforts are being apprehended through its topmost superiority, extremely challenging theoretical programs: Athens laboratory of profession administration’s coaching faculty embraces a trivial nub of inhabitant and visiting professors hired from the leading business schools about the sphere, counting instead, London business school, Harvard business school, Wharton and stern school of business (nyu) etc. the entire faculty of Athens laboratory of business administration is demonstrating the management academics throughout the world, with wide-ranging teaching, research and referring experience and a robust periodical repute in high-level worldwide academic journals.

The Admission prerequisites encompass:

Applicants are requisite to hold the proficiency (proficiency of Cambridge or proficiency of Michigan) or proceeds the TOFEL (100 minimum score-Athens lab of business administration code 0942), or the IELTS (7.0 minimum score), except if bachelor’s degree has been conferred from an English academic institution. A least gmat score of 550 or gre score of 580 is probable (Athens lab of profession administration mba gmat code 3bm-38-74 and gre di code 0942) The Athens lab of business administration consents submissions the entire year & contenders are invigorated to smear as soon as possible. Conversely, applications acknowledged after the commencement of the program will not be appraised for the existing intake, but will undoubtedly be appraised for next year’s intake. Athens laboratory of business administration graduate business school at the American college of Greece maneuvers as a seminary, discloses students of any race, color and national or folkloric source, and does not distinguish in any of its programs.

For details contact:

• Address: Xenias 6, Athina 115 28, Greece

• Phone: +30 21 0896 4531

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