When streaming services first appeared as an option to watch content from the comfort of our homes, the amount of content was limited. Netflix became the leader in streaming, opting to not only buy the rights to host shows like Seinfeld and Friends, but it became the first provider to create original shows that were produced and funded by its own platform.
These days, it seems like there are more streaming services than we can keep track of. With companies like Amazon creating their own platform and even cable TV networks offering their own custom platforms, viewers have more choices than ever.
While they’re all unique in what they offer they have something in common — there is a significant demand from viewers for original content. In this article, we’ll take a look at why original streaming content is taking over our platforms.
During the reign of cable TV, there was an obvious lack of diversity when it came to the types of shows on each network’s weekly lineup. These days, that couldn’t be farther from the truth. With the emergence of streaming services and their roster of original content, viewers are exposed to a wider lens of programming.
With so many different people subscribing to streaming services, it only makes sense that new content offers a more accurate representation of our world today. Whether it’s an Oscar-winning film like CODA, with a predominantly deaf cast or a series like HERE & QUEER, audiences have the opportunity to embrace a wider range of content and stories from different walks of life.
Better Storytelling Opportunities
When it comes to the type of storylines approved by producers and executives, cable TV has been known to fall on the conservative side in many aspects of television writing. With network TV, especially during prime hours, scriptwriters must be conscious of the topics they cover — oftentimes, controversial subject matters are met with criticism from more conservative audiences.
With the addition of original streaming content, writers and producers have greater flexibility and freedom with the stories they tell. They have the opportunity to push the envelope and engage audiences in discussions that may be uncomfortable, but are necessary to progress society.
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Great Opportunities for New Talent
In many cases, networks are more likely to cast known industry names in their shows to draw larger audiences and it can be harder for up-and-coming talent to find their big break. With dozens of streaming services in the market, the pool of original stories and opportunities has greatly expanded.
It’s a great opportunity for new actors looking to make their mark in the industry — with more original content being produced than ever before, we as audiences have a greater chance of discovering our new favorite actors and the industry as a whole becomes more diverse.
The influence streaming has had on the television and movie industry cannot be understated, and we can’t wait to see what trends emerge in the future.