Network Marketing 101

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People ask me all the time, what is network marketing? Let’s start at the core and break each word down individually. According to dictionary.com network is defined as “an association of individuals having a common interest, formed to provide mutual assistance, helpful information, or the like.” Likewise, marketing is defined as “the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.” In a nutshell, network marketing is a business of people helping people.

Network marketing isn’t a get rich quick scheme nor is it a pyramid scheme. People ask me all the time if this is a pyramid scheme, but the fact is pyramid schemes are illegal and this is a business. It’s all about leverage, more specifically time leverage. The most successful network marketers only work a few hours each week building their business for long-term success. They then teach others how to sell their product and how to duplicate their success.

Network marketing offers advantages to those who are serious about starting their own business. First, there is no large capital investment required to start your own network marketing company. Second, there are no geographical limitations since your business is on the internet and people can access your business worldwide. Third, there are no education requirements or special education needed. Last but not least, it is YOUR business and you control your own destiny.

In order to start a successful and lucrative marketing business you must understand this is a real business and you must have a desire to learn and a willingness to take massive action. Running a successful network marketing business requires commitment and determination. The top earners in this industry all live by the same motto “Never Stop Learning.” This truly is the key to success, and when you start to see the results remember never stop learning because when you do everyone else will pass you by.

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