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3 Essential Elements of a Viable Network Marketing Business

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Many people nowadays are looking at network marketing as a business choice. It has been established that it is increasingly becoming common to see successes in this line of business, many thanks to the advent of relatively affordable broadband internet services, which has really brought the world to us.

Amongst the more favourable facets of the network marketing industry is the cost of entry that is relatively low. When compared to other start-up alternatives, this platform, most of the time, needs little capital involvement. You also get a great deal of support a lot of the time. You do not require any formal qualifications to get started, and you do not have to wait for too long to start earning money. Most of the time, you start making money within a couple of weeks, depending on how quickly you are able to sell your network’s products or enrol marketers into the program.

Statistics have also shown that the products and services being sold through network marketing business style tend to have better quality when compared to others as the survival of the business entity depends very much on the referrals it receives.

As there are many choices of companies to pick from, it is easy to get confused and make a mistake despite the benefits listed above. Therefore, you have to take your time to really look at as many opportunities as possible prior to making your choice. Keep in mind, you are seeking a business opportunity that will continuously bring you recurring revenue for the rest of your life. So, you have to be careful you don’t get it wrong right from the start.

Deciding on what you are going to devote to this endeavour, how much time are you going to commit, what resources are available to guarantee some level of success, who are your clients.

All these should be addressed a sincerely without reservations. After gaining some insight into these areas then you can take the following step in deciding what’s suitable.

Below are other essential questions to ask when selecting a home-based business opportunity.

1. What Kind of Assistance is Available?

Does the opportunity you’re taking into consideration have sufficient assistance and training to assist you through start-up? Depending upon your personality and previous experience, you may simply need fundamental training, or more personal assistance. If the business opportunity is through an already established business, do a substantial inquiry into the degree of help they offer. Your customers or downlines, as the case may be, aren’t getting the assistance they require if you cannot get assistance when you require it, which spells trouble for you.

2. What Type of Compensation is Available?

Are you searching for quick financial benefits, or are you ready to wait a bit to see results? If your home-based business opportunity is through an established company, check whether they have a rewards plan for their customers. If the opportunity is more self-driven, can you set practical objectives with this business opportunity that are truly attainable and financially rewarding?

3. Do You Truly Believe in Your Business?

If you’re considering a product-oriented home-based business opportunity, do you like the product offering? Never ever buy into a business opportunity unless you are sure you have a product you can put some enthusiasm into selling– no one wants to buy something that the supplier does not absolutely desire in the first place! If the opportunity is more service-oriented, do you believe in the solutions you’re offering? Do you believe what you’re offering is useful and will really aid others, or are you looking at it as means to con people out of their hard-earned money? Frauds are easily identified in our tech-savvy society, and unless you’re honest and care about what you’re offering to others, you’re will sink faster than an old in an Antarctic ocean.

With these in mind, you ought to have the ability to pick a home-based business opportunity that is best for you, that you believe in and which you are thrilled about investing your money and time in.

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Preparing The Merchandising Mind: How To Use The Four P’s Of Marketing

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In the business world of merchandise marketing, competition is fierce. So if you’re planning on trying your own luck in the game, you better come prepared with business strategies and marketing plans that will be sure to hold their own against the competition. If you’ve ever taken a marketing class while studying for a merchandise marketing degree or independently, then you have probably learning about the four P’s of marketing. If not, or if you need a review, we have listed the four P’s below, and how they all contribute to a stellar marketing strategy.

1. Product. In merchandise marketing, it is important to remain impeccably true to the product you are trying to sell. Think hard about all of the different features of the product. What sets your product apart from all the others? Why would someone benefit from choosing your product or service compared to others in the market that are similar? Make sure you play up these aspects in your marketing plan, and make it clear to consumers why your product is superior.

2. Placement. Nowadays, many people choose to shop online instead of going to stores. When it comes to strategizing how to market your product, you must consider if you think sales would do better on the internet, in stores, or perhaps both. Given your industry, where might your customers expect to find you? Are your locations convenient and accessible? Do they make sense, given the product you are marketing?

3. Promotion. Promotion is where the real marketing strategy comes in. A promotion strategy usually refers to the way in which you are going to let people know about your product. Additionally, a promotion strategy gives you the chance to offer incentives for interest in your product. Maybe you are going to give away coupons with purchase. Maybe you are holding a grand opening gala event of your store, etc…

4. Price. How will you determine your product’s pricing structure? Setting a price often requires a little bit of industry research. Look for other similarly-marketed products that are similar to your own. Find out the pricing range of this type of product. Determine what the cheapest prices are versus the most expensive you can find. The trick is to price your item competitively without unnecessarily lowering your product’s value.

This concludes your review of the four P’s of marketing. Now it is up to you to launch your product successfully, using your very own merchandise marketing skills!

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Are There Any Differences Between An Entrepreneur And A Small Business Owner?

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We use the terms entrepreneur and small business owner interchangeably. Are they the same or are there any differences? I decided to do some research to get answers to these questions. My findings say an entrepreneur and a small business owner (SBO) are not the same; therefore, we cannot use the titles synonymously.

Although you start out as a small business owner, somewhere along the way you either remain a SBO or you become an entrepreneur. If you are contented with earning enough profits to live a comfortable life and keep your business afloat, chances are you are a small business owner. This type of income replaces your income stream, which you earned from traditional employment. You really are not interested in growing or expanding your business. More than likely you will keep the business in your family.

Maybe you are not satisfied with the status quo, and you are very ambitious and have the drive to go beyond just surviving. You would fit the definition of an entrepreneur. You will take more risks. Entrepreneurs enjoy learning through growing and expanding their businesses. Some establish businesses for the purpose of resale after realizing a certain amount of wealth. It may take a lifetime for a small business owner to earn wealth compared to approximately five years for a successful entrepreneur.

Another difference is how innovative are you. Small business owners are not the type to “think out the box”; whereas, entrepreneurs come up with new ideas, innovations, and products, as well as construct creative, strategic marketing plans.

If you are the type who works in their business, you would be considered to be a small business owner. You are more repetitive. On the other hand, if you tend to strategically work on your business, evolving it, change target markets, if necessary, you are an entrepreneur. As a SBO, you tend to not change markets. In addition, your markets may be more general when compared with entrepreneurs who target markets are more focused.

In regards to staffing, if you are a small business owner, you may have employees, which would involve having to pay employee-related expenses; such as, benefits and taxes. As an entrepreneur, you may choose to work with independent contractors rather than having employees work for you.

There are some of you who tend to have characteristics of both groups. For example, as an entrepreneur, you may choose to keep the business in your family, just like a small business owner, rather than selling it. In addition to having this in common, there are similarities in operating your businesses. Both of you have to do some degree of advertising and marketing, as well as daily administrative functions.

Overall, a notable difference is as a small business owner, you tend to need motivation; whereas, if you can be described as an entrepreneur, you are fuelled by ambition, drive and inspiration. Although similarities exist among the two groups, according to my research findings, the two terms are not interchangeable, and there are significant differences.

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Top 7 Terminologies to Know If You Just Started in Internet Marketing

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Conversion rate in internet marketing means the amount of people that does something that you want them to do. So for example, if you have a sales page that have 1000 unique visitors a day and you have approximately 10 people a day that actually buy your product, that means you have a 1% conversion rate.

Gravity is a term used by ClickBank to represents the popularity rating of a product. The gravity number is a measure of how many different affiliates which actually earned a commission by promoting that particular product from the last 12 weeks. In short, gravity determines the “hotness” and the competition level of a product.

PPC is stands for Pay Per Click. What this means is you are willing to have your advertisement displayed by Google and you are also willing to pay for a certain amount of money whenever somebody clicks on your ads. For example, you have put an ad on Google and it viewed a thousand times but nobody clicks on it then you don’t need to pay. On the other hand, if you put another ad and it only viewed a hundred times but received 30 clicks then that means you have to pay 30 times.

CPC is related to PPC and it stands for Cost Per Click. It is the certain amount of money that you are willing to pay for a single click on your advertisement that brings you one visitor to your website or sales page. So for example, your sales page got 500 unique visitors from your ad campaign and Google ask you 25 cents for each click your ads received, then that means you have to pay Google 125 dollars.

CPM works almost the same like CPC and it stands for Cost Per Thousand (M is a roman numeral for thousand). But the difference is you paid the advertisers a certain amount of money every thousand times your ad is viewed. It doesn’t matter how many clicks you received from this ad as long as your ad has been viewed by 1000 visitors you have to pay some money.

CTR is stands for Click Through Rate, it means the same like conversion rate but only used for online advertising campaign. For example, if you have an ad and a hundred people see that and then only 1 person clicks on that ad then that means your ad has a 1% CTR.

Lead/Opt-in/Subscriber is another term that is used in list building and it means a person that is willing to be put on your list by giving you their name and email address so you can follow through them using their email address.

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My Personal Thoughts About Drunk Driving

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Driving while under the influence of alcohol is a trend that does not seem to be going away anytime soon and that is scary, considering that alcohol related accidents make up 39% of the vehicle related deaths in this country. I have seen so many people get behind the wheel of a car without so much as a second thought to what they were doing or whom they may potentially be hurting.

I grew up in Pennsylvania, in one of those small towns that you hear about all the time on the news in relation to drunk driving and car accidents that result from it. The general consensus in those types of towns is that there is nothing to do; people are just bored so they hit the local bars and then because they do not live that far away, they think that driving home drunk is not a big deal. I have been on scene many times to be a witness to such stupidity and I even have to admit that while I have never drove intoxicated, I have been in the car with people who were drunk at the wheel. It is terrifying being in a car that is moving at speeds way over the intended limit, weaving over the yellow lines meant to keep you in your lane while the driver is laughing and talking to the passengers, barely paying attention to the road. I put myself in a situation that was just as bad as drunk driving, I was there as an enabler to the drivers themselves. I could have tried to get their car keys or I could have at l ast gotten a ride home with a sober person but I did not, I put myself in danger while letting someone else put everyone on the road and in the car in danger at the same time.

In situations like those, I kept my mouth shut because in my mind I was trying to keep the peace between myself and people that I consider to be friends. Thinking back on it all now, keeping quiet was the worst possible thing to do. How would I have felt had the driver of the car crashed and someone got hurt or even killed and I had survived, knowing that I could have prevented it? I would not have been able to forgive myself and I am just grateful that my own stupidity has not ever resulted in that awful ending. I got lucky but that does not mean that everyone will, in fact it is proven by statistics that not everyone is going to have a happy ending. We all are not guaranteed the same amount of mistakes in life, some people can get away with something for years while another person can make a mistake only once and it can ruin their lives and so many other lives around them.

I know a man that was one of the unlucky ones, he got drunk when he was in his early 20’s and decided he was sober enough to drive. He wasn’t. He hit another car and killed the driver. Now he has to live with not only the legal repercussions such as never having his license back but he also has to deal with the guilt and trust me, there is plenty of guilt that he holds within himself. He has since tried to do good things in the community, tried to pay a penance for his wrong but from his own mouth, nothing will ever take away the pain that he feels knowing that he took someone’s life. There is not a good deed on this earth that will ever erase what happened; he will always be the guy that killed someone because he didn’t think about the consequences to his actions. That is a heavy burden to carry for the rest of your life.

When I lived in Florida, I became active with Mothers Against Drunk Drivers (M.A.D.D.) and we were heavily involved in setting up the D.U.I. checkpoints in our county. The things that I saw on the nights the checkpoints took place, gave me a real fear about not only the consequences of driving drunk myself but of the other intoxicated people out on the road. I saw men and women, of all ages and walks of life falling over during their sobriety tests, some becoming vulgar and irrational at having been caught, others crying at the thought of going to jail because they were scared. I asked myself how they ever thought they could drive a vehicle when they could not even stand without falling and the thought terrified me. For the others, the angry and the scared, I tried to imagine how their anger and fear at being caught would compare if they had actually hurt or killed someone due to their bad judgment choice that night? How would they handle that kind of burden? I was thankful that they didn’t have to find out that night and I prayed that they would take the experience of being caught and learn from it, so they would never have to find out the harder way.

After re-evaluating and looking back on my own bad choices and seeing firsthand the repercussions that were laid upon others, I have made the choice to not ever be in that situation again. I don’t want to ever be responsible for ruining or taking another person’s life, especially over something that can easily be avoided. It’s easier to just not drive while intoxicated.

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Affiliate Marketing: 3 Things No Affiliate Marketer Should Fall For

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Since the start of the affiliate marketing age, scammers have been creating irresistible pitches and websites to lure the gullible work at home newbie. It’s a good thing that some consumers right now are smart enough not to fall for them. Thing is, how smart are you in determining scams from legible businesses?

Creating passive income is a great motivation to enter the affiliate marketing world. It’s also a good way to make yourself available to scammers. Lots of people are sending thousands of emails about the next big thing about earning millions online. If they’re really earning that much, why would they tell you about it?

Shouldn’t they just keep it to themselves to avoid competition? The World Wide Web is no different than other industries, it could even be much worse.

1. Multi-Level Marketing Scams- not all of them are scams, MOST are. When you look at a website and the first thing you notice is the computation they have of their earnings, take it as the first sign of an MLM. Next thing you should look for is a product. Do they have any? Are people actually selling them or are the earnings they’re raving about purely from referrals? Keep in mind that multi level marketing only works if there is a product, and if it sells. Otherwise, you’re just making a fool of yourself.

2. Rehashed products- this is so common in the affiliate market. It starts out when you see a video or picture about how someone is earning tons of money through affiliate marketing. After scrolling down through dozens of testimonials, you see a link to buy the so-called secrets of the product owner’s success. It’s damn expensive but you’re so hooked you buy it anyway. After getting the product, you realize that it’s just a rehashed version of the free e-book you read when you were just starting out with affiliate marketing or it’s just crappy software. I’ll tell you this now: not all products sold through affiliate marketing are good.

3. Goofy website with no “contact us” or “about us” page- time and time again you will see websites that sell products online without a customer support or “contact us” page. A true indication of a legitimate business is a “contact us” page with a working telephone number and physical address provided. If there’s no one to talk to in case of questions about their products and services, how can you be sure that they’re even a legitimate business?

Many people have already fallen victim for one of these scams. Be smart and cautious of where you put your money and efforts to. It’s always better to learn from other people’s mistakes.

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Why MBA in Operations Management?

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The MBA degree in operations management (MBA- OM) is one of the essential business courses that help the candidates to sharpen their decision making powers. This course helps you understand the business theories and makes you develop the industrial sector and country over all. With innovative thought process, creative ideas, analytical approach and sharp management qualities, this course can make all the aspiring candidates the next leaders of the nation in their respective field. A business degree in operation management will help you gain an identity in today’s corporate world.

Importance of MBA in Operations Management

In a competitive world, today every one looks for opportunity to grow ahead of others. Unfortunately, in spite of having the core talent many among us miss the chance to be on top. Why? Probably, a recognition can do the cause! A MBA- OM degree not only offers that much needed respect but also acknowledges the core talent of aspiring candidates and brings them on to the field of work.

Developing countries like India is in a need of such professionals who can develop the infrastructure and industrial set up of their nation and help their country make a stand in the global platform. With a focus on nation’s growing issues, management institutes are preparing such leaders who can carry forward their value-oriented & cost-reducing solutions and utilize them to the best of their possibilities. Doing MBA in OM is a step forward towards a money- making and demanding career.

Scope in operational management

Those who are willing to do MBA in operations management can have a bright career in banking, transport, insurance, manufacturing and government sectors. With significant experience, candidates are entitled to grab the positions of plant manager, department supervisor, purchasing manager, quality manager, administrator, analyst, supervisor and purchaser. See, how rewarding this career is!

Any one who seeks for such high career prospects, much possess a degree of MBA in Operations Management!

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