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Petrol, Diesel, LPG, Hybrid – What’s Best For You

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Oil

The main criteria of a car’s eco-friendliness is generally seen as the energy it uses in its operation. Cars have primarily run on oil-based fuel in the form of petrol or diesel for over a century. But we are now at the point where demand for oil is rising so much, and reserves are declining, that oil is actually running out. Oil prices have always been volatile and they react to speculation about events ranging from terrorism to hurricanes, but rising demand and diminishing reserves mean that overall, oil is just going to keep on getting more expensive. However despite this, most cars today still rely on oil as their primary source of energy; and oil is obviously a key contributor to carbon emissions, and climate change.

Petrol

Petrol has been the most popular fuel for cars in the UK for years; petrol engines are generally quiet and smooth, they are responsive and their performance is good. Petrol is currently slightly cheaper than diesel. Petrol engines emit around 10% more carbon dioxide (CO2) than diesel. However petrol cars pump out less toxic emissions than diesel. Unfortunately at the moment there is no single source of fuel which can compare with petroleum in terms of its instant bulk availability, energy density and (relative) cheapness.

Diesel

Diesel engines are more economical than petrol engines, therefore they emit less CO2. New ‘common rail’ diesels are approximately 10% more efficient than older diesels, and direct-injection diesel engines give the best fuel economy, diesels emit more particulates than petrol – but diesel engines with a particulate trap help prevent emissions of sooty particulates – ie. the clouds of smoke that you’ll experience if you follow old buses through towns. So diesel engines will generally provide you with more miles per gallon than their equivalent petrol models – just look at the differences between similar vehicles in our Green Car Guide. Diesel is currently more expensive to buy than petrol, and the forecasts are that diesel prices will continue to rise more steeply than petrol in the near future.

Diesel engines have always been seen as slow and noisy, however technology has seen some remarkable advances in recent years; for instance Honda has developed their own diesel engine that is designed to be quiet, refined, clean and with instant response – fighting against all the old stereotypes.

LPG

Over recent years, LPG (liquefied petroleum gas) has been a viable fuel option in the UK. LPG produces fewer emissions than petrol and diesel but fuel consumption is worse. It’s been possible to convert many existing cars to run on LPG by after-market conversions, and some manufacturers such as Vauxhall have had new cars in their range that are dual-fuel, which are designed to run primarily on LPG with petrol back-up. There is a reasonable network of filling stations.

LPG, and natural gas in heavier vehicles, has been an attractive proposition in the past primarily due to its cheaper cost, as it has enjoyed less fuel duty. However there is no guarantee that the Chancellor will maintain this in the future, and although there are some emissions improvements over petrol, LPG is still derived from a fossil fuel and therefore still releases greenhouse gases into the atmosphere.

CNG

Some vehicles, usually heavier vans or trucks that normally run on diesel, but also cars such as the Volvo (V70 Bi-Fuel), can run on CNG (Compressed Natural Gas), which again results in lower CO2 emissions than standard petrol cars, but the fuel is not as efficient as diesel. Finding CNG for refuelling can be a challenge.

Petrol-Electric Hybrids

Petrol-electric hybrid vehicles run on a combination of a conventional petrol engine and an electric motor powered by an energy storage device such as a battery pack. In simple terms they work on the principle that an electric motor provides the power at low speeds such as in urban driving, and they switch to petrol for driving at higher speeds. The batteries are recharged while driving and hybrids use regenerative braking, which means that energy is put back into the battery when braking, which improves energy efficiency.

Hybrid technologies improve fuel efficiency and therefore provide considerable fuel savings compared with a normal petrol vehicle – as well as carbon emissions savings. While models might cost more than conventional cars, running costs can be two-thirds that of equivalent petrol-fuelled vehicles.

Because of their lower CO2 emissions, hybrids also benefit from reduced vehicle excise duty and are treated favourably in Budgets. In addition they are exempted from the London Congestion Charge.

However at the moment there are a limited number of hybrid vehicle choices; there are currently just four hybrids available in the UK; the Toyota Prius, Honda Civic hybrid, Lexus RX400h and Lexus GS450h. As they are still a relatively new technology, there aren’t many available second-hand and so they are quite expensive.

Toyota’s first Prius (launched in Japan in 1997) didn’t sell in great numbers, however a new model has been introduced and this is now proving more successful. Although it looks like a normal car, it is designed around energy efficiency, and has many clever technological features that assist fuel consumption, including air conditioning and brakes powered by electricity rather than by sapping energy from the petrol engine. Lexus, part of Toyota, has introduced a hybrid version of the RX300, known as the RX400h. This is an SUV and because of its size, it still only returns around 35mpg compared to the Prius’s 65.7mpg.

Although the official fuel economy figures for cars such as the Toyota Prius at 65.7mpg sound great, they only really achieve maximum economy benefits in built-up areas where they primarily run on electric rather than petrol although the Prius can only drive for around a mile on battery power before needing to revert to petrol; in real-world motoring it seems difficult to attain the official figures. On a motorway run, a good diesel is likely to be more economical. Nevertheless hybrids are still one of the best options that the consumer has today to achieve better fuel economy, especially if much driving is done in towns, along with the financial benefits such as lower tax and escaping London’s Congestion Charge.

Only petrol-electric hybrids are currently available; diesel-electric hybrids will achieve even better fuel consumption – watch out for these appearing in the not-too distant future.

Battery-Electric cars

Electric cars use a battery and electric motor to power the vehicle, meaning they have no emissions at the point of use. Due to the capacity of the battery, their range is normally limited to about 40-60 miles between recharges, which means they are only really suitable for city-based users.

Electric vehicles can be recharged by plugging them into an existing electrical socket, and some city councils are installing electric recharging points in car parks or on-street. However, they are only truly ‘green’ if they are recharged with electricity from renewable sources such as windfarms.

Electric cars are not subject to road tax and, as an added bonus for London drivers, they enjoy 100 per cent congestion charge discount. Drivers living in areas where they have to pay for residential parking permits might also find that they get a discount on this cost.

Electric cars are often regarded as the ideal non-polluters, but it’s not quite that simple. They’re obviously good for lack of tailpipe emissions and are near silent, but they need to carry rechargeable batteries. These batteries are not really energy sources, they are energy storers. This creates two issues. Firstly they are heavy and bulky with very low energy densities. Secondly, the original source of energy, for recharging, has to be questioned, because if it’s not renewable, those vehicles will indirectly contribute to climate change. There is a further drawback; if their batteries are lead or cadmium-based, there is a serious pollution problem if they are not properly disposed of at the end of their life.

The only electric car available in the UK at the moment, although this is about to change, is the G-Wiz, a small car for about-town use, claimed to be the greenest, most energy-efficient and cheapest car to run in the UK. It has two front seats plus two children size seats, which can be folded down for luggage. It is in insurance group 1, exempt from VED and the London Congestion Charge, and qualifies for free or discounted parking in some London areas. The G-Wiz is claimed to consume just one quarter of the energy of a similar-sized petrol car and costs around just £1.64 a day to run, equivalent to around 600 miles per gallon.

Goingreen, the company behind the G-Wiz, should be commended on their efforts in bringing such a vehicle to the market, and for some people, in the centre of London for example, it can provide motoring with very low running costs. However it’s not practical for everyone – its drawbacks include the fact that it needs a 6 hour recharge – you literally need to plug it in! – and its range and speed are limited. Apart from all that, its design is just not as cool, trendy and sophisticated as cars such as the Smart or even the Toyota Aygo.

In summary, viable electric vehicles are still around the corner while hybrids, bio-diesel and bio-ethanol vehicles are here now.

Biofuels

Biodiesel

Biofuel has traditionally been in the form of biodiesel, currently available in various types and qualities, primarily from vegetable oils, such as from recycled cooking oils, and from crops such as rapeseed oil, both of which avoid the carbon emissions of mineral diesel. However there is no wide availability, unless in industrial quantities, and it is more commonly used to blend with normal diesel. There’s at least one company that is currently building up a world-wide biodiesel production and refining capacity but it’s not ready yet.

A wide range of car manufacturers supply cars rated as totally compatible with biodiesel and even older models may be compatible. It’s recommended that if your fuel runs through rubber pipes they must be replaced with plastic equivalents. Biodiesel will remove dirt in the engine left by previous use of petro-diesel and deposit it in the filters, therefore the filters need to be changed after the biodiesel has been used for a while. Biodiesel will work in most modern diesel engines (but not petrol!) but there are warranty implications – all vehicles should be checked for their compatibility for running on biodiesel.

D1 Oils is a British company which recognises the increasing demand for biodiesel and aims to become a global, sustainable, low cost supplier of crude vegetable oil and biodiesel refiner. It has developed plantation rights and established refinery operations in several international regions, creating a supply chain from seed selection through to the sale of biodiesel to end users. Currently it has four operations centred in the UK, South Africa, Asia Pacific and India. There are also projects in Madagascar and Saudi Arabia. The main plant source is the Jatropha tree which can grow in desert areas with a minimum requirement for water.

Grassolean is a US site where you can find information on starting your own Biodiesel project.

Green Fuels Ltd was formed to bring affordable and sustainable biodiesel technology to the UK and European marketplace. They market decentralised plant for making biodiesel on a scale suitable for home, business or locality. They also provide training.

Low-Impact Living Initiative (LILI), http://www.lowimpact.org a non-profit organisation helping to protect the environment by promoting sustainable alternatives. They run hands-on courses throughout the year including several on making your own biodiesel and there’s even one on vegetable oil as a motor fuel. They can also supply and deliver biodiesel to your home.

Bio’petrol’ – Ethanol and Methanol Vehicles

Ethanol and Methanol are viable vehicle fuels which are an alternative to petrol in internal combustion engines, giving considerable carbon emission benefits if the fuel is derived biologically. It’s cleaner inside the engine as well as outside. Vehicles usually require adaptation to convert from petrol to ethanol if the concentration exceeds 10% (E10) (manufacturers tend to be conservative and warranties usually state that no more than 5% ethanol should be added, however, most cars seem to run on E10). The required engine modifications to convert from petrol to ethanol are more extensive than those to convert diesel to biodiesel. Several manufacturers are working to produce vehicles that will run on an 85% proportion (E85) and in the Americas and Canada, Flexible Fuel Vehicles (FFVs) can run on E85 as well as gasoline (petrol). Where ethanol can be produced in abundance, notably Brazil, the fuel is used widely. The alcohols also have potential for the raw source in fuel cells.

Recently, biofuels that can run with petrol have been introduced in the UK. The Saab BioPower and the Ford Focus Flexi-Fuel are the only two new vehicles on the market that are designed to run on biofuel. For more information see items in our News section.

Hydrogen

Hydrogen fuel cells are seen as the fuel of the future. Although they are charged with very bulky hydrogen, it can be supplied in a liquid hydrocarbon compound and that way, theoretically, the density problem can be solved. To be climate-friendly the compound must be renewable (bio(m)ethanol for example), not petroleum based. One of the biggest attractions about hydrogen is that the only waste it produces is water.

Various manufacturers are developing prototype cars powered by hydrogen fuel cells however they still demand much research and development to be commercially viable in vehicles and it will be a number of years before they are widely available, together with the fuel, in the UK.

Other technologies

Citroen has developed ‘Stop & Start’ technology, currently used in two of its models. The normal petrol engine shuts down if the car stops in traffic in normal driving. You still pay a premium over standard models for this technology, but they are cheaper than hybrids – but the fuel savings are not as great – the fuel consumption does not improve significantly at all; like hybrids, they offer greatest benefit in urban areas.

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Benefits of Bing and Yahoo Pay Per Click

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With today’s very competitive online marketing, it is important that a business creates a strong marketing effort to build qualified traffic to their website. Pay per click marketing is one great way of advertising on the Internet. It can bring a steady flow of traffic that can result to potential leads and new sales. Over the years, it has been proven profitable, especially if the business is targeting a segment of audience. Adding Bing and Yahoo to your Google pay per click marketing is worth considering.

Pay per click campaign is based on keyword selection specifically designed to revolve around search terms that are relevant for the site. They are normally the ads that show up at the top and right corner of a search page. Generally, search engines do not charge when displaying these ads, but when a visitor clicks on the ad or the link which lands back to the business’ site, only then, is the advertiser charged.

All throughout the pay per click marketing world, Google is leading all other search engines with their 67% market share. However, what most advertisers do not realize is that with the growing amount of traffic on Google, also comes a number of competitors, still making it hard to hit on search result targets.

So, what is the alternative? Over the last couple of years, Bing and Yahoo pay per click have emerged as Google’s number one competitor. Although, Yahoo’s market share only comes up to 11.6% and Bing’s to 16.7%. When combined, they total of over 30% and this can still make a dent with Google’s share. And for any advertisers who overlooks these numbers could be ignoring a large population of potential customers.

Other advantages of Bing and Yahoo pay per click, include:

  • Pay per click with Bing and Yahoo does not cost as much as with Google. – Many advertisers say that taking Google as their host for paid search is a complete campaign suicide, mainly because of their high costs. Relevant keywords being bid with Bing and Yahoo do not cost as much as $2 to $5 per click as with Google. For instance, one of the most expensive keywords in Google includes “insurance,” “loans,” “mortgage,” “trading,” which usually ranges from $30 to $50 per click. So, if you run a business about loans and need to bid on “house loans” keyword, a business can pay as much as $3500 a month for that particular keyword alone with Google. However, Bing and Yahoo give much more reasonable prices. They have the lowest cost per click, even with the most expensive keywords in AdWords that normally ranges from $0.10 to $2, but still lands in the first pages. More so, they offer long-tail keywords of four or more words, but still at a very reasonable price bid.
  • Bing and Yahoo have demographic advantages. – Although recently, Bing removed their feature to target ads by gender and age as they say they improve it to become more accurate. Bing and Yahoo still have a statistical advantage because 58% of their users are women, and their audiences are from an age group of 35-45 and 55-64, which are definite age groups that can afford to buy as much in the Internet. Furthermore, this is probably because Bing is owned by Microsoft, and they normally put default web browsers that come with the computer a user has bought, not unless of course, if they are tech savvy and knows how to change web search engines in their computers.
  • Bing and Yahoo allow their users to import campaigns from Google – most advertisers admit that they are always having a hard time running separate campaigns in Google, and with Bing and Yahoo as they do their best to update each. Now, AdCenter with Bing and Yahoo allows users to import their campaign from AdWords with Google, without even exporting a single file. This is perfect for advertisers who do not want to spend time editing, exporting, and re-uploading spreadsheets from one account to another.
  • Bing and Yahoo pay per click does not run on Internet Explorer alone – Recently, many adCenter users of Bing and Yahoo requested to expand their service outside Internet Explorer. Now, pay per click may also be run through Mac and Chrome users, including all other web browsers.
  • Bing and Yahoo for mobile – paid search through Bing and Yahoo is made easy as they launched Bing on mobile devices through WAP or GPRS connections. Not only will users enjoy “Find My Location,” applications, as well as driving directions and maps, but they will also be able to search for new information through their smart phones, and this means that pay per click campaigns will reach a much wider audience.
  • Bing and Yahoo have representatives to talk to for free, 24/7. – Microsoft has dedicated customer representatives who are specifically assigned to help Bing and Yahoo AdCenter users, even those that are starting with their Bing and Yahoo ads. They have a range of topics that they can help with, from starting up, to billing, managing campaigns, editorial questions, and campaign reports. In fact, they are even open to suggestions and comments, which is the main reason why Microsoft brought about the freedom for users to use their Bing pay per click campaign on other web browsers. More so, these representatives are always active in social media, so it could be easy to reach them in Twitter or Facebook.
  • Cross-Platform Analytic Reports – With Bing and Yahoo’s adCenter report, it becomes easy for users to compare keyword performance for their pay per click campaign with other search engines, so that they can make the most of their budget.
  • Potentially Better Return of Investments – any pay per click campaign is useless if it does not get positive results. Numerous advertisers have vouched that adCenter pay per click campaigns through Bing and Yahoo drove more traffic than keywords run with AdWords of Google, which significantly gives a better return on investment.

Even with the 67% market share of Google, if combined with costly prices for their pay per click campaign, and with their other seemingly flaws, Bing and Yahoo still strike as a better alternative to Google, and as they make a dent to Google’s ad campaign, soon more and more advertisers will realize the benefits and power of what Bing and Yahoo can offer with the increase of their sales and rapid growth of their business.

Additional Resources

  • Pay Per Click on Bing
  • Pay Per Click on Google
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Top Three Attributes of the Car Accident Lawyer You Should Retain

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Car accidents, including motorcycle and truck accidents, are serious business. They happen every day and, even if you’re the safest driver in the world, they can still happen to you. If you suffer serious injuries from a car, motorcycle, or truck accident, it is vital that you first speak to a car accident lawyer before you reach any settlement with the insurance company, which would like nothing more than to pay you the least amount possible. However, choosing the right lawyer is not as simple as the decision to consult with one. Here are the top three attributes that you should look for in a prospective car accident lawyer to retain.

Expert

One of the most critical attributes to look for in a prospective auto injury lawyer is whether he or she actually specializes in car, motorcycle, and truck accident law. As an injured accident victim, you will be relying on lawyer you retain to maximize your recovery from the insurance company. Do yourself a big favor and make sure you retain a lawyer who specializes exclusively in representing auto accident victims.

There are many attorneys in each state practicing personal injury law. However, personal injury law can cover a wide-range of injuries. You don’t want a personal injury lawyer that handles a wide variety of personal injury lawsuits. You want a lawyer that specializes exclusively in car, motorcycle and truck accident law; someone who day-to-day represents auto accident victims.

For example, if needed heart sugary, would you want a general surgeon operating on you or a heart surgeon? Retain a lawyer specializing in representing auto accident victims. This can make a significant difference in how much you recover from the insurance company. You do not have to worry about expert auto lawyers being too expensive for you, because they generally do not charge hourly fees but, rather, a contingency fee.

Experience

The second most critical attribute to look for in a prospective car injury lawyer is his or her experience level. It’s not just a matter of being an experienced lawyer, you want an attorney who is very experienced in representing auto accident injury victims.

Following a car accident, the injuries you sustain may change your life drastically. Now is not the time to put your life and the way you are able to lead it in the hands of a rookie. Try to find a car accident attorney with at least five years of experience, ideally someone with experience representing car accident victims against the same insurance company. Consult with a seasoned lawyer who has many years of experience going up against the insurance companies.

However, it’s not just a matter of experience in car accident law. You want an attorney with years of trial experience, because your case may require going to trial.

Success

Finally, when considering a prospective car accident lawyer, you want to make sure he or she has been successful in the past and in the present. There is no point selecting a specialized lawyer with years of experience if he or she has not been successful against the auto insurance companies. It should not be difficult finding out how successful your prospective car lawyer is in representing auto accident injury victims. Just ask! If he or she has a proven track record of success, they will tell you and give you examples. Ideally, they will have been successful for past clients with similar injuries that you have sustained in the car accident.

In the end, you want a car accident lawyer who is an expert, experienced, and successful with respect to auto accident law in your state. Do not settle for anything less. There is absolutely no reason why you would need to.

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Sales Force Automation Software: Business Need

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Sales Force Automation Software was a major challenge before some decades that is successfully superseded by our techno-giants. The entire business community was longing for a system that could control; and monitor the track of sales and marketing activities. Things were getting tougher for an executive or an entrepreneur to manually handle the entire sales process and organizational activities. Moreover, the interaction with the clients was worsened. The answer to all those worries came in the form of this Software.

Streamlines Sales tasks

Sales Force Automation Software basically is another name for Customer Relationship Management Software. Its prime motto is to provide one-to-one interaction of organization executives with their customers. The primitive form of this Software was just for maintaining contacts. But rapid advancement of technology and rigorous endeavors from the technocrats has made it capable of overpowering the entire sales stage.

Online Sales Software handles all the sales tasks easily and gives you accurate sales reports on time. It is easy to use software which fulfills all the needs of the organization. It saves the precious time of the sales team and sales managers.

Web Based Technology

Online CRM Software encompasses cloud computing technology to perform the sales force automation. From Cloud Computing, we basically mean data to be stored in servers that are remotely located and are connected through network. Cloud Computing uses the SaaS module to provide this technology. SaaS stands for Software-As-A-Service. That means, the software needs not to be installed at the client’s computer. It is hosted from a remote server and its complete package can be accessed from there itself.

This Software has sorted out most of the problems faced by the entrepreneurs handling small to big organizations. Its easy usability, portability and anywhere operable flexibility have proved its worth over the previously launched hosted application.

Some Benefits of Online CRM Software over the premise hosted software are:

1) Premise hosted need to be installed to a computer. Thus it gets system specific. You can’t avail the software once you change the software. It can be used anywhere and at anytime, you can access the software any time you required.

2) Online CRM Softwares are cost effective. Whereas premise hosted software are much costlier than that.

3) There is a lot of extra IT infrastructure needed to successfully run premise hosted application. Whereas online application provide all kinds of functional service on a remote access basis.

4) The entire data load in case of premise hosted is upon your system. So, any time, there are chances of data crash and hardware failure. While in case of cloud computing, entire data load is upon the server. So your system is always safe from the impending dangers.

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Addition To The Control of Asbestos Regulations 2006 Proposed By HSE

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It was only in 1983 that Asbestos (Licencing) Regulations introduced the requirement for companies or individuals working with asbestos coating or asbestos insulation products to possess a Health and Safety Executive (HSE) licence.

Another twenty years elapsed before the 2003 Regulations instructed that the relevant authority must be notified of the details to any asbestos work which required a license, at least 14 days prior to the commencement of work. The Control of Asbestos Regulations, 2006 unified all previous prohibition and licencing regulations into one comprehensive reference document.

Following correspondence with the European Commission, the HSE is presently in consultation on plans to once again modify aspects of the 2006 Regulations. The aim is to more accurately reflect current levels of health risk concerns to companies and organisations who come into working contact with chrysotile white asbestos, estimated to be still present in a half a million premises around the UK.

Despite the continuing asbestos awareness campaigns of HSE, inconsistency of working knowledge and methods by construction firms and premises owners to the necessary actions required when first inspecting site building, encountering, containing and disposing of asbestos material.

Despite being banned from the 1980s onwards, white asbestos continued to be used in insulating materials such as wall board, wall coatings and cement products found in a wide variety of commercial and domestic building applications.

Currently, there are two existing categories of asbestos work:

1. Licensed asbestos work

2. Non-Licensed asbestos work

Currently, non-licensed work is exempt from requirements to:

– Notify work with asbestos to the relevant enforcing authority

– Carry out medical (respiratory) examinations

– Maintain registers of work (health records)

– Hold an asbestos licence

– Have arrangements to deal with accidents, incidents and emergencies

– Designate asbestos areas

While the licensed asbestos work category remains unchanged, HSE propose to modify non-licensed asbestos work by introducing additional measures for short duration exposure to ‘friable’ ( fragile and disintegrating) or ‘damaged or degraded’ asbestos. A new category of asbestos work is to be introduced in addition to the two existing categories.

3. Notifiable Non-Licensed Work (NNLW).

Work under this new category will be exempt from requirements to:

– Hold an asbestos licence.

– Have arrangements for accidents, incidents and emergencies.

– Designate asbestos areas.

However, work under the new category will require employers to:

– Notify their work with asbestos to the “relevant enforcing authority”.

– Carry out medical (respiratory) examinations.

– Maintain registers of work (health records).

HSE propose that requirements for notifying work with asbestos, health records and medical surveillance will not apply where:

a) Exposure of employees to asbestos is sporadic and of low intensity.

b) It is clear from the risk assessment that the exposure of any employee to asbestos will not exceed the control limitwhere the work involves –

(i) Short, non-continuous maintenance activities in which only non-friable materials are handled.

(ii) Removal without deterioration of non-degraded materials in which the asbestos fibres are firmly bonded in a matrix.

(iii) Encapsulation/sealing of asbestos-containing materials which are in good condition.

(iv) Air monitoring/control, and the collection /analysis of samples to confirm whether a material contains asbestos.

Existing regulations do not specifically require the asbestos to be ‘non-friable’ or ‘non-degraded’ and the European Commission also seems to require a respiratory examination of industry personnel every three years due to uncertainty of not will knowing if there has been an encounter with asbestos in ‘notifiable’ situations.

Throughout the twentieth century and right up until the present day, dangers of asbestos exposure were continually ignored by building trade personnel or building owners. As a result, joiners, plasterers, plumbers, electricians and other operatives would be constantly at fatal risk of inhaling deadly asbestos fibre dust, which remains permanently embedded within the linings of the lungs and would develop into asbestosis disease or the malignant incurable cancer, mesothelioma.

The first asbestosis symptoms would not appear until some 15 to 50 years later, often at an advanced stage when prognosis would be between 4 to 18 months.

In the UK, the number of deaths from mesothelioma has risen to 2, 250 in 2008 and over 2,000 diagnosed cases are recorded each year.

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Outsourcing Your Plastic Surgery Marketing

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As a plastic surgeon you set yourself apart from other doctors. Every day you prove your expertise and skill by sculpting and shaping clients into the people they want to be. That is why it is a good idea for you to do what you do best and let marketing experts do what they do best. Hire a professional plastic surgery marketing team and let them increase your client base.

What an SEO Professional Can Do For You

An internet marketer is skilled at optimizing your website for higher search engine ranking. The whole idea behind marketing is being seen and a professional knows how to get you seen better than anyone. He has spent years creating ways to grab the attention of the consumer. Just as you have spent years perfecting your skills.

It would take you just as long to learn how to successfully market your business. You didn’t learn how to be a plastic surgeon just by watching the techniques on television or by reading a few books. You learned hands on with the guidance of a professional. A marketing expert learned in much the same way.

Don’t Try to Do Everything

When you try to do everything on your own you end up stressing out and making mistakes. A few plastic surgery marketing mistakes can cost you quite a few clients. But, if your stress causes mistakes in your practice, then you are really in trouble. You could even lose your license. Outsourcing your marketing strategies takes away all of that stress.

A marketing expert can create a social media marketing campaign, an email campaign, create online videos and a slew of other effective promotional techniques to get your name out on the internet and a high search engine ranking. An SEO expert knows how reach a targeted audience that have already shown an interest in having plastic surgery.

Another good reason for hiring a professional is that the industry is constantly evolving. Once you think you know everything about plastic surgery marketing, things change. The techniques that worked yesterday may not work today. A professional marketer stays on top these changes and changes with them.

People like getting instant answers and that is what Google is all about. They just type in what they are looking for and in an instant they see over a hundred thousands results. If your website is down near the one hundred thousand mark, no will click on your link. If you are in the top five, you will have much more success. A marketing expert can get you into that top five.

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How to Stop Being Resigned to Living With an Alcoholic

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Alcoholism is an illness that can be much harder for those living with an alcoholic than it is for the alcoholic. Those with an alcoholic parent or spouse know the hardship of constantly worrying that their loved one will drive while intoxicated, sell personal valuables in order to finance their habit or go on a binge and disappear for days.

For many living with an alcoholic means constantly worrying about paying the bills, having to clean up after their alcoholic loved one, looking out for various signs of alcoholism, dealing with abuse, and even being unable to sleep from fear of what will happen next.

Instead of allowing or becoming resigned to the situation you must fight back. This is the only way to ensure better future! Use these top 5 tips to make a positive change to your live.

1. Take an honest look at the alcoholic: Recognizing the line between social drinking and alcohol abuse is not always easy to identify. Although an individual who only drinks a few glasses during the weekend might not be considered an alcoholic, anyone who drinks to the point that it affects their regular life can be considered to be abusing alcohol.

Talk to the alcoholic parent or spouse. Sit down and ask them why they drink. Discus worrying symptoms that indicate alcoholism such as drinking to the point of blacking out, needing to drink to feel better about their life and feeling ashamed over their drinking habits.

2. Let the alcoholic accept the consequences: To get out of resignation, let the alcoholic experience the negative consequences of drinking and do not let yourself take on responsibility for their actions. When living with an alcoholic do not call in for them if they miss work, never purchase alcohol for them, do not help them to bed or cleaning up the empty bottles after they have been drinking. To stay out of debt and get them to see how bad the situation has become do not buy alcohol for them or give them money to buy more.

3. Accept the reality: To change your life with an alcoholic parent or spouse, you need to accept the reality. Do not live in denial or make excuses for the signs of alcoholism being displayed. You should also not feel guilty or try to threaten or bribe them into giving up alcohol. Instead, deal with your own emotions, because this is the only thing you have power to control.

4. Do not engage: When living with an alcoholic, you are likely to notice that when heavily drinking they may start arguments, throw items around, or become verbally abusive. Do not allow yourself to be drawn into playing mind games or involved in fights! Make sure your spouse experiences being loved by you but detach yourself from the situation. If needed, leave the house for a few hours or go out with friends. By not accepting the outburst and bad behaviours they will see even faster that they need help.

5. Get Support: The road to recovery will not happen in just a few weeks or months. For some the process can take years! To get the emotional support needed to recognize and treat the signs of alcoholism therapists, support groups, online forums and even eBook systems can be accessed.

These treatment methods are enormously helpful for both the alcoholic and the individuals living with an alcoholic.

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