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5 Essential Steps For Launching A Life Coaching Business

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What is life coaching?

It’s motivating people to change something in their lives so they can experience greater joy and less pain. It can be in any area of a person’s life, and different areas of life overlap and influence each other. A relationship problem can affect finances, and vice versa. A health problem can affect a career issue, and vice versa.

So, probably he first thing to consider once you’ve decided to become a coach is:

“Do you want to be a general life coach, or do you want to specialize in one area?”

The main areas of a person’s life are:

· Health

· Relationships

· Personal Development

· Career

· Finances

· Spiritual Development

If you have experience in one area of life where you solved a problem that many others have, then you might want to specialize in that area. For example, if you taught yourself some ways to get through a divorce amiably, you could coach others on how to do that. Or, if you developed a technique for recovering faster from cancer treatments, you may want to share that with others.

Or you may have training in a specific area. For example, you took a training in how to help someone change their diet by using specific techniques you are now certified to teach. Then you may want to use a specific title for your coaching, such as “Massey Method Coach.”

But if you want to coach a person in all areas of their life, then you may want to call yourself a “General Life Coach,” a “Personal Growth,” or a “Personal Development” coach.

No matter what you choose, your job as a life coach is to motivate people to take action to change their lives for the better. You do that with methods, processes, accountability and inspiration to do the work. The problem is that most people want change, but they don’t want to do the work. So they hire a life coach to help them stay motivated while they do the hard work.

In fact, about 90% of people pay for life coaching just to hold them accountable. But they also want you to be an expert in the area they are working on. So it’s important for you to get proper training.

Notice I didn’t say get “certified.” There are many certification programs for life coaching. But there are also courses that aren’t for certification but may be helpful. So just be aware of that.

What’s important is that you get the necessary training, so you know how to deliver life coaching to clients. And, if it’s a certification program, that will just add to your credibility. Or you may be someone who has had a lot of experience in coaching already, and that in itself may be enough credentials.

Most people won’t ask for your credentials, but if you have them, it’s good to display them on your website and in your email signature.

Launching Your Coaching Business

Starting any kind of business can be fulfilling, but it also can involve hard work, difficulties and challenges. Having an awareness of where the obstacles in the road lie in a life coaching business, gives you an advantage. So I’ll share some basic information you need to know when launching.

There are several components that need to be in place in order to start and run a life coaching business:

1. An entrepreneur mindset

2. A coaching process/program to offer

3. Basic bookkeeping skills

4. Business systems

5. Tools for running a business online

Let’s dive a little deeper into each one of these.

1-Mindset is half the battle.

When starting any kind of business, you need to have an entrepreneurial mindset. That means making decisions based on statistics and not on emotions. It definitely means doing income-producing activities such as, market research to determine the needs of your audience, rather than only doing easier and more fun activities.

Most of the entrepreneurs I’ve met who are not having the kind of success that they desire, have a problem with their mindset. I can sense it when I hear them talk about their business. Unfortunately, they aren’t aware of their mindset, so they don’t know that it’s the problem. Before their finances improve and their business thrives, their attitude toward business needs to improve.

Mindset is something quite intangible. You can’t just say, “Oh, you’re spending too much money; that’s your problem.” Or “Your conversion rate isn’t high enough to justify your advertising expenses.” Those are tangible problems. Mindset is illusive, and harder to pinpoint.

One way to discover if your mindset is aligned with your business is to try to uncover any hidden beliefs that are holding you back. Beliefs that don’t support your desires are the main culprits that can keep you stuck in an undesirable situation. But beliefs are just thought patterns that are habitual. This is good news because habits can be changed. The best way to change a belief is to substitute a new one that’s more in alignment with your desires.

Just like being in any long-term relationship, as an entrepreneur, all of your issues will come up and need to be dealt with. One common issue is your relationship with money… how much you think you deserve, how much you can ask for, how much you can keep, and how you treat money in your personal life.

Another major issue that comes up is lack of self-confidence. The best way to handle this is to coach 10-20 people. It doesn’t matter if it’s a practice session or a 6-month program. You will learn a lot from your first coaching clients and it will also give you the potential for referrals, more confidence, and possible revenue.

A third issue that can come up is in how you handle stress. Do you stay calm and strong when a client is venting on a stressful experience, or do you get caught up in their drama? Do you leave the office and your business behind you at the end of the day and relax with family/friends, or do you tend to “take your business with you” and think and strategize too much on your off time?

One thing that happens when running a life coaching business is that you find you must adapt and evolve with it. Things happen that force you to either change something in your business or change something in yourself in order to move forward. And it’s helpful to know how to keep a positive attitude.

2-Your Life Coaching Program

Besides developing the right mind-set, you need to develop a program to offer clients. It may be the process you developed when you solved the problem that you now can help others with. It may be a method that you got training on. Or it could be a combination of the two.

Planning out your program in advance is necessary in order to have something concrete to offer in enrollment conversations (discovery calls). And you need to plan out what results your clients can expect to have from your program.

Here are some steps to consider:

· How long your program will last? One-to-one coaching programs range from a few weeks to a year or more, depending on the depth of the information and the outcome clients will achieve.

· What steps does the client need to go through to achieve the desired results?

· What tools will need to be included in your program?

· How will you connect with your clients, and when and where will the contact happen? Will you deliver via phone calls, zoom calls or email support?

The bottom line here is:

What will make your clients feel supported, without causing you to burnout?

Pricing your services

Perhaps the most difficult decision to make when it comes to your private coaching program is pricing your services. That may take market research.

Beginning life coaches might charge as little as $97/month, while top business coaches can easily command $40,000, $50,000 or even $100,000 per year. Where will your program fit? It depends on a variety of factors:

· Niche

· Duration

· Outcome

· Your experience level

Once your coaching program is planned out and priced, you will be ready to market yourself.

3-Bookkeeping

Every business owner needs to know how to determine whether they can stay in business, i.e., if they are making a profit. Life coaches are no exception. That’s where basic bookkeeping skills come in. Keep track of both expenses and income on a spreadsheet, or (I suggest) in a simple software program such as, Quicken . Quicken is inexpensive and is all you need for a small business.

Then you need to keep accurate records and track where your money is going and how much you are actually earning. Income always starts slowly, and you may have more expenses than income at first. But there are so many low-cost or even free tools available that you should be able to keep operating costs to a minimum.

4-Tools for running a business online

The Internet has opened up a “world” of opportunity for life coaches. You can coach anyone anywhere in the world. But that means knowing how to use online tools to market and run your business. Fortunately, there are many helpful tools, resources, and software to make your business life easier. Earlier, I mentioned having a bookkeeping tool.

Here are 5 other essential ones:

a) Website

b) Scheduler

c) Autoresponder

d) Delivery Platform

e) Documents

Website

Some coaches have asked me if they need a website. You don’t necessarily need a website—I have members in my life coaching association who don’t, and they have other ways of getting clients—but it does look more professional to have a website. A simple one is a WordPress site. You’ll need to get a domain name for it and a hosting service. You can start out with a one-page site that just has information about what you do, and your contact info.

There are a number of tools associated with a website. For example, if you want to track how many people come to your site, you can install Google Analytics. There are also a number of WordPress plug-ins that make the operation of your site more efficient. Your webmaster will know what you need.

Scheduler

You’ll also need a way for clients to book appointments with you. Don’t get caught in the “email tag” game! Get a scheduler with a link that you can send to any client or prospect. Basic free tools include Calendy, Setmore, and Squareup.

Autoresponder

If you are running an online business, and are sending traffic to your website through your marketing, not everyone who comes to your site will be ready to hire you. So, you need a way to stay in touch with those people. An easy way is with an autoresponder, such as MailChimp or AWeber. It’s a tool that sends out emails automatically to people who sign up on your website. You write up the emails once, and they go out without any more work on your part. Usually, you’ll need to offer some kind of “freebie” (or “lead magnet”) to get people to sign up for your emails.

Delivery Platform

If you have materials such as PDFs, templates, checklists, or recordings, you’ll need a way to deliver them to your clients. For documents, it can be as simple as using Google Docs. You upload the document and give the link to your clients. But if you want something fancier, you can use a platform such as Teachable, LearnDash, Kajabi, or OptimizePress Member. Using one of these software programs ensures that your materials are only available to people you designate (password-protected).

Coaching Documents

You will also need some coaching documents such as a client agreement, client feedback form, Wheel of Life chart, intake session form, invoice form, client action sheet, and client info form. There may be others that you’ll need depending on your topic.

5-Business systems

You will need to set up several systems so your business runs smoothly.

Here are the ones I recommend:

a) Content Creation system

b) Lead generation system

c) Social media marketing system

d) Sales conversion system

e) Onboarding clients system

f) Client retention system

g) Follow-up system

Content Creation system

The first system you will need to set up is content creation for your business. That means creating valuable content that educates people, tells them what you do, and how to hire you. As you market your business, you will always be creating content. This includes content in your branding, your blogs, your website pages, and your email campaigns, and it all supports lead generation. You will always be creating content to keep your name in front of the people in your audience.

Lead generation system

How will you find prospects to talk to about your services? That’s what we call “lead generation.” Leads are potential clients who are attracted to your content. So you need to have a system for attracting them.

There will be people who are attracted to your content and consume it, but aren’t ready to hire you yet. And if you don’t have a system for staying in touch with them until they are ready, you’re leaving money on the table. That’s where your autoresponder comes in—you can use it to build a list of leads that you can keep in touch with.

It’s helpful to have a gift of some kind to offer potential leads, so they get on your list. Called a “freebie” or “lead magnet”, this is a small piece of content that your audience wants and needs so much that they are willing to give you their email address, knowing that you will be sending them more content.

The lead magnet leads them to an email series that you have on your autoresponder. These emails educate your leads more about the problem they face and how you can help them solve it. Your autoresponder email series leads to an enrollment conversation, a free consultation or “discovery call,” where you enroll them into your coaching program.

This system also may include using ads to re-target people who clicked on your links to encourage them to connect with you.

Social media marketing system

A necessary part of lead generation is marketing on social media. It’s a whole system in itself! You will need to make social media posts, which include content and graphics, to distribute to the platforms you are using. Part of this system involves having a regular time for engaging with people on social media who are potential clients. You will have to do more market research to find out where to find your ideal leads on social media.

This system can also include advertising on various platforms. Each one is different, and, to stay organized, you should focus on one platform at a time, so you can get a steady stream of leads from it before you start working on another one. Also, there are ways to automate your social media marketing.

Sales conversion system

Once you get a lead into a free sales conversation, you need to have a set of steps to take them through to see if they are right for your program or service.

Here is a sample conversation formula:

a) Warm Up Questions – icebreakers

b) Setting Expectations – your agenda for the call

c) Making the Promise – what they will get out of the call

d) Qualifying Questions – their ability to invest

e) Personal Questions – their reason for consulting with you

f) Offer – your solution

g) Close – your call-to-action

h) Technical Questions/Objection handling – help them make a decision

There are many courses available on sales conversation techniques and formulas. Know that salesmanship is an acquired skill that anyone can learn.

Onboarding clients system

Once you have enrolled a new client, there needs to be a procedure or onboarding process that they go through. This can include a welcome letter or welcome package, registration on your delivery platform, getting their personal information, or filling out a questionnaire.

Client retention system

It’s a lot easier to reenroll a current client than to find a new client, so it’s a good idea to have a client retention system. Current clients have already been sold once and they know and trust you. So it doesn’t take as much work to convince them to buy again. Part of this system is how you treat your clients while they are working with you. The other part is keeping in touch with them after their program is over and introducing them to the next step or another program. This can be done through an email series or phone calls.

Follow-up system

One more system a life coach needs is for following up with people. There are 4 follow-up series that you need to create:

a) People opting in for your “lead magnet

b) Prospects you meet on social media platforms

c) Current clients who are in one of your programs

d) Past clients who need the next step

The thing to keep in mind is that people are more likely to buy from you if you follow up with them regularly with courteous, helpful, non-pushy contact via email or phone calls.

In Conclusion

Becoming a life coach can be as exciting as it is formidable! And as a life coach you may run into some unique challenges. But there are ways to deal with it. We discussed what life coaching is and the 5 steps that need to be in place in order to launch a coaching business.

There are other things you can do too. You can hire a coach to help you. You can take extra trainings. And you can become a member of a life coach association, such as the International Association of Professional Life Coaches®. Membership will give you visibility, credibility, and business and marketing training. Visit the website to see if it’s a good fit for you!

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Benefits of Bing and Yahoo Pay Per Click

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With today’s very competitive online marketing, it is important that a business creates a strong marketing effort to build qualified traffic to their website. Pay per click marketing is one great way of advertising on the Internet. It can bring a steady flow of traffic that can result to potential leads and new sales. Over the years, it has been proven profitable, especially if the business is targeting a segment of audience. Adding Bing and Yahoo to your Google pay per click marketing is worth considering.

Pay per click campaign is based on keyword selection specifically designed to revolve around search terms that are relevant for the site. They are normally the ads that show up at the top and right corner of a search page. Generally, search engines do not charge when displaying these ads, but when a visitor clicks on the ad or the link which lands back to the business’ site, only then, is the advertiser charged.

All throughout the pay per click marketing world, Google is leading all other search engines with their 67% market share. However, what most advertisers do not realize is that with the growing amount of traffic on Google, also comes a number of competitors, still making it hard to hit on search result targets.

So, what is the alternative? Over the last couple of years, Bing and Yahoo pay per click have emerged as Google’s number one competitor. Although, Yahoo’s market share only comes up to 11.6% and Bing’s to 16.7%. When combined, they total of over 30% and this can still make a dent with Google’s share. And for any advertisers who overlooks these numbers could be ignoring a large population of potential customers.

Other advantages of Bing and Yahoo pay per click, include:

  • Pay per click with Bing and Yahoo does not cost as much as with Google. – Many advertisers say that taking Google as their host for paid search is a complete campaign suicide, mainly because of their high costs. Relevant keywords being bid with Bing and Yahoo do not cost as much as $2 to $5 per click as with Google. For instance, one of the most expensive keywords in Google includes “insurance,” “loans,” “mortgage,” “trading,” which usually ranges from $30 to $50 per click. So, if you run a business about loans and need to bid on “house loans” keyword, a business can pay as much as $3500 a month for that particular keyword alone with Google. However, Bing and Yahoo give much more reasonable prices. They have the lowest cost per click, even with the most expensive keywords in AdWords that normally ranges from $0.10 to $2, but still lands in the first pages. More so, they offer long-tail keywords of four or more words, but still at a very reasonable price bid.
  • Bing and Yahoo have demographic advantages. – Although recently, Bing removed their feature to target ads by gender and age as they say they improve it to become more accurate. Bing and Yahoo still have a statistical advantage because 58% of their users are women, and their audiences are from an age group of 35-45 and 55-64, which are definite age groups that can afford to buy as much in the Internet. Furthermore, this is probably because Bing is owned by Microsoft, and they normally put default web browsers that come with the computer a user has bought, not unless of course, if they are tech savvy and knows how to change web search engines in their computers.
  • Bing and Yahoo allow their users to import campaigns from Google – most advertisers admit that they are always having a hard time running separate campaigns in Google, and with Bing and Yahoo as they do their best to update each. Now, AdCenter with Bing and Yahoo allows users to import their campaign from AdWords with Google, without even exporting a single file. This is perfect for advertisers who do not want to spend time editing, exporting, and re-uploading spreadsheets from one account to another.
  • Bing and Yahoo pay per click does not run on Internet Explorer alone – Recently, many adCenter users of Bing and Yahoo requested to expand their service outside Internet Explorer. Now, pay per click may also be run through Mac and Chrome users, including all other web browsers.
  • Bing and Yahoo for mobile – paid search through Bing and Yahoo is made easy as they launched Bing on mobile devices through WAP or GPRS connections. Not only will users enjoy “Find My Location,” applications, as well as driving directions and maps, but they will also be able to search for new information through their smart phones, and this means that pay per click campaigns will reach a much wider audience.
  • Bing and Yahoo have representatives to talk to for free, 24/7. – Microsoft has dedicated customer representatives who are specifically assigned to help Bing and Yahoo AdCenter users, even those that are starting with their Bing and Yahoo ads. They have a range of topics that they can help with, from starting up, to billing, managing campaigns, editorial questions, and campaign reports. In fact, they are even open to suggestions and comments, which is the main reason why Microsoft brought about the freedom for users to use their Bing pay per click campaign on other web browsers. More so, these representatives are always active in social media, so it could be easy to reach them in Twitter or Facebook.
  • Cross-Platform Analytic Reports – With Bing and Yahoo’s adCenter report, it becomes easy for users to compare keyword performance for their pay per click campaign with other search engines, so that they can make the most of their budget.
  • Potentially Better Return of Investments – any pay per click campaign is useless if it does not get positive results. Numerous advertisers have vouched that adCenter pay per click campaigns through Bing and Yahoo drove more traffic than keywords run with AdWords of Google, which significantly gives a better return on investment.

Even with the 67% market share of Google, if combined with costly prices for their pay per click campaign, and with their other seemingly flaws, Bing and Yahoo still strike as a better alternative to Google, and as they make a dent to Google’s ad campaign, soon more and more advertisers will realize the benefits and power of what Bing and Yahoo can offer with the increase of their sales and rapid growth of their business.

Additional Resources

  • Pay Per Click on Bing
  • Pay Per Click on Google
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Top Three Attributes of the Car Accident Lawyer You Should Retain

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Car accidents, including motorcycle and truck accidents, are serious business. They happen every day and, even if you’re the safest driver in the world, they can still happen to you. If you suffer serious injuries from a car, motorcycle, or truck accident, it is vital that you first speak to a car accident lawyer before you reach any settlement with the insurance company, which would like nothing more than to pay you the least amount possible. However, choosing the right lawyer is not as simple as the decision to consult with one. Here are the top three attributes that you should look for in a prospective car accident lawyer to retain.

Expert

One of the most critical attributes to look for in a prospective auto injury lawyer is whether he or she actually specializes in car, motorcycle, and truck accident law. As an injured accident victim, you will be relying on lawyer you retain to maximize your recovery from the insurance company. Do yourself a big favor and make sure you retain a lawyer who specializes exclusively in representing auto accident victims.

There are many attorneys in each state practicing personal injury law. However, personal injury law can cover a wide-range of injuries. You don’t want a personal injury lawyer that handles a wide variety of personal injury lawsuits. You want a lawyer that specializes exclusively in car, motorcycle and truck accident law; someone who day-to-day represents auto accident victims.

For example, if needed heart sugary, would you want a general surgeon operating on you or a heart surgeon? Retain a lawyer specializing in representing auto accident victims. This can make a significant difference in how much you recover from the insurance company. You do not have to worry about expert auto lawyers being too expensive for you, because they generally do not charge hourly fees but, rather, a contingency fee.

Experience

The second most critical attribute to look for in a prospective car injury lawyer is his or her experience level. It’s not just a matter of being an experienced lawyer, you want an attorney who is very experienced in representing auto accident injury victims.

Following a car accident, the injuries you sustain may change your life drastically. Now is not the time to put your life and the way you are able to lead it in the hands of a rookie. Try to find a car accident attorney with at least five years of experience, ideally someone with experience representing car accident victims against the same insurance company. Consult with a seasoned lawyer who has many years of experience going up against the insurance companies.

However, it’s not just a matter of experience in car accident law. You want an attorney with years of trial experience, because your case may require going to trial.

Success

Finally, when considering a prospective car accident lawyer, you want to make sure he or she has been successful in the past and in the present. There is no point selecting a specialized lawyer with years of experience if he or she has not been successful against the auto insurance companies. It should not be difficult finding out how successful your prospective car lawyer is in representing auto accident injury victims. Just ask! If he or she has a proven track record of success, they will tell you and give you examples. Ideally, they will have been successful for past clients with similar injuries that you have sustained in the car accident.

In the end, you want a car accident lawyer who is an expert, experienced, and successful with respect to auto accident law in your state. Do not settle for anything less. There is absolutely no reason why you would need to.

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Sales Force Automation Software: Business Need

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Sales Force Automation Software was a major challenge before some decades that is successfully superseded by our techno-giants. The entire business community was longing for a system that could control; and monitor the track of sales and marketing activities. Things were getting tougher for an executive or an entrepreneur to manually handle the entire sales process and organizational activities. Moreover, the interaction with the clients was worsened. The answer to all those worries came in the form of this Software.

Streamlines Sales tasks

Sales Force Automation Software basically is another name for Customer Relationship Management Software. Its prime motto is to provide one-to-one interaction of organization executives with their customers. The primitive form of this Software was just for maintaining contacts. But rapid advancement of technology and rigorous endeavors from the technocrats has made it capable of overpowering the entire sales stage.

Online Sales Software handles all the sales tasks easily and gives you accurate sales reports on time. It is easy to use software which fulfills all the needs of the organization. It saves the precious time of the sales team and sales managers.

Web Based Technology

Online CRM Software encompasses cloud computing technology to perform the sales force automation. From Cloud Computing, we basically mean data to be stored in servers that are remotely located and are connected through network. Cloud Computing uses the SaaS module to provide this technology. SaaS stands for Software-As-A-Service. That means, the software needs not to be installed at the client’s computer. It is hosted from a remote server and its complete package can be accessed from there itself.

This Software has sorted out most of the problems faced by the entrepreneurs handling small to big organizations. Its easy usability, portability and anywhere operable flexibility have proved its worth over the previously launched hosted application.

Some Benefits of Online CRM Software over the premise hosted software are:

1) Premise hosted need to be installed to a computer. Thus it gets system specific. You can’t avail the software once you change the software. It can be used anywhere and at anytime, you can access the software any time you required.

2) Online CRM Softwares are cost effective. Whereas premise hosted software are much costlier than that.

3) There is a lot of extra IT infrastructure needed to successfully run premise hosted application. Whereas online application provide all kinds of functional service on a remote access basis.

4) The entire data load in case of premise hosted is upon your system. So, any time, there are chances of data crash and hardware failure. While in case of cloud computing, entire data load is upon the server. So your system is always safe from the impending dangers.

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Addition To The Control of Asbestos Regulations 2006 Proposed By HSE

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It was only in 1983 that Asbestos (Licencing) Regulations introduced the requirement for companies or individuals working with asbestos coating or asbestos insulation products to possess a Health and Safety Executive (HSE) licence.

Another twenty years elapsed before the 2003 Regulations instructed that the relevant authority must be notified of the details to any asbestos work which required a license, at least 14 days prior to the commencement of work. The Control of Asbestos Regulations, 2006 unified all previous prohibition and licencing regulations into one comprehensive reference document.

Following correspondence with the European Commission, the HSE is presently in consultation on plans to once again modify aspects of the 2006 Regulations. The aim is to more accurately reflect current levels of health risk concerns to companies and organisations who come into working contact with chrysotile white asbestos, estimated to be still present in a half a million premises around the UK.

Despite the continuing asbestos awareness campaigns of HSE, inconsistency of working knowledge and methods by construction firms and premises owners to the necessary actions required when first inspecting site building, encountering, containing and disposing of asbestos material.

Despite being banned from the 1980s onwards, white asbestos continued to be used in insulating materials such as wall board, wall coatings and cement products found in a wide variety of commercial and domestic building applications.

Currently, there are two existing categories of asbestos work:

1. Licensed asbestos work

2. Non-Licensed asbestos work

Currently, non-licensed work is exempt from requirements to:

– Notify work with asbestos to the relevant enforcing authority

– Carry out medical (respiratory) examinations

– Maintain registers of work (health records)

– Hold an asbestos licence

– Have arrangements to deal with accidents, incidents and emergencies

– Designate asbestos areas

While the licensed asbestos work category remains unchanged, HSE propose to modify non-licensed asbestos work by introducing additional measures for short duration exposure to ‘friable’ ( fragile and disintegrating) or ‘damaged or degraded’ asbestos. A new category of asbestos work is to be introduced in addition to the two existing categories.

3. Notifiable Non-Licensed Work (NNLW).

Work under this new category will be exempt from requirements to:

– Hold an asbestos licence.

– Have arrangements for accidents, incidents and emergencies.

– Designate asbestos areas.

However, work under the new category will require employers to:

– Notify their work with asbestos to the “relevant enforcing authority”.

– Carry out medical (respiratory) examinations.

– Maintain registers of work (health records).

HSE propose that requirements for notifying work with asbestos, health records and medical surveillance will not apply where:

a) Exposure of employees to asbestos is sporadic and of low intensity.

b) It is clear from the risk assessment that the exposure of any employee to asbestos will not exceed the control limitwhere the work involves –

(i) Short, non-continuous maintenance activities in which only non-friable materials are handled.

(ii) Removal without deterioration of non-degraded materials in which the asbestos fibres are firmly bonded in a matrix.

(iii) Encapsulation/sealing of asbestos-containing materials which are in good condition.

(iv) Air monitoring/control, and the collection /analysis of samples to confirm whether a material contains asbestos.

Existing regulations do not specifically require the asbestos to be ‘non-friable’ or ‘non-degraded’ and the European Commission also seems to require a respiratory examination of industry personnel every three years due to uncertainty of not will knowing if there has been an encounter with asbestos in ‘notifiable’ situations.

Throughout the twentieth century and right up until the present day, dangers of asbestos exposure were continually ignored by building trade personnel or building owners. As a result, joiners, plasterers, plumbers, electricians and other operatives would be constantly at fatal risk of inhaling deadly asbestos fibre dust, which remains permanently embedded within the linings of the lungs and would develop into asbestosis disease or the malignant incurable cancer, mesothelioma.

The first asbestosis symptoms would not appear until some 15 to 50 years later, often at an advanced stage when prognosis would be between 4 to 18 months.

In the UK, the number of deaths from mesothelioma has risen to 2, 250 in 2008 and over 2,000 diagnosed cases are recorded each year.

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Outsourcing Your Plastic Surgery Marketing

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As a plastic surgeon you set yourself apart from other doctors. Every day you prove your expertise and skill by sculpting and shaping clients into the people they want to be. That is why it is a good idea for you to do what you do best and let marketing experts do what they do best. Hire a professional plastic surgery marketing team and let them increase your client base.

What an SEO Professional Can Do For You

An internet marketer is skilled at optimizing your website for higher search engine ranking. The whole idea behind marketing is being seen and a professional knows how to get you seen better than anyone. He has spent years creating ways to grab the attention of the consumer. Just as you have spent years perfecting your skills.

It would take you just as long to learn how to successfully market your business. You didn’t learn how to be a plastic surgeon just by watching the techniques on television or by reading a few books. You learned hands on with the guidance of a professional. A marketing expert learned in much the same way.

Don’t Try to Do Everything

When you try to do everything on your own you end up stressing out and making mistakes. A few plastic surgery marketing mistakes can cost you quite a few clients. But, if your stress causes mistakes in your practice, then you are really in trouble. You could even lose your license. Outsourcing your marketing strategies takes away all of that stress.

A marketing expert can create a social media marketing campaign, an email campaign, create online videos and a slew of other effective promotional techniques to get your name out on the internet and a high search engine ranking. An SEO expert knows how reach a targeted audience that have already shown an interest in having plastic surgery.

Another good reason for hiring a professional is that the industry is constantly evolving. Once you think you know everything about plastic surgery marketing, things change. The techniques that worked yesterday may not work today. A professional marketer stays on top these changes and changes with them.

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How to Stop Being Resigned to Living With an Alcoholic

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Alcoholism is an illness that can be much harder for those living with an alcoholic than it is for the alcoholic. Those with an alcoholic parent or spouse know the hardship of constantly worrying that their loved one will drive while intoxicated, sell personal valuables in order to finance their habit or go on a binge and disappear for days.

For many living with an alcoholic means constantly worrying about paying the bills, having to clean up after their alcoholic loved one, looking out for various signs of alcoholism, dealing with abuse, and even being unable to sleep from fear of what will happen next.

Instead of allowing or becoming resigned to the situation you must fight back. This is the only way to ensure better future! Use these top 5 tips to make a positive change to your live.

1. Take an honest look at the alcoholic: Recognizing the line between social drinking and alcohol abuse is not always easy to identify. Although an individual who only drinks a few glasses during the weekend might not be considered an alcoholic, anyone who drinks to the point that it affects their regular life can be considered to be abusing alcohol.

Talk to the alcoholic parent or spouse. Sit down and ask them why they drink. Discus worrying symptoms that indicate alcoholism such as drinking to the point of blacking out, needing to drink to feel better about their life and feeling ashamed over their drinking habits.

2. Let the alcoholic accept the consequences: To get out of resignation, let the alcoholic experience the negative consequences of drinking and do not let yourself take on responsibility for their actions. When living with an alcoholic do not call in for them if they miss work, never purchase alcohol for them, do not help them to bed or cleaning up the empty bottles after they have been drinking. To stay out of debt and get them to see how bad the situation has become do not buy alcohol for them or give them money to buy more.

3. Accept the reality: To change your life with an alcoholic parent or spouse, you need to accept the reality. Do not live in denial or make excuses for the signs of alcoholism being displayed. You should also not feel guilty or try to threaten or bribe them into giving up alcohol. Instead, deal with your own emotions, because this is the only thing you have power to control.

4. Do not engage: When living with an alcoholic, you are likely to notice that when heavily drinking they may start arguments, throw items around, or become verbally abusive. Do not allow yourself to be drawn into playing mind games or involved in fights! Make sure your spouse experiences being loved by you but detach yourself from the situation. If needed, leave the house for a few hours or go out with friends. By not accepting the outburst and bad behaviours they will see even faster that they need help.

5. Get Support: The road to recovery will not happen in just a few weeks or months. For some the process can take years! To get the emotional support needed to recognize and treat the signs of alcoholism therapists, support groups, online forums and even eBook systems can be accessed.

These treatment methods are enormously helpful for both the alcoholic and the individuals living with an alcoholic.

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