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Keep Your System Simple! Self-Defense And The Science Of Stress Performance

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“There Are No Superior Martial Arts,

Only Superior Martial Artists”

I’ve read, heard, repeated and written that phrase so often I can’t even remember where it came from. The reason I like it so much is because it’s true!

This article is not another effort to debate the merits of one self-defense system over another. Nor is it to argue about which style will or won’t work “on the street.” All martial arts have components within them that are powerful fighting techniques. It’s important to know which ones they are!

Self-Defense Systems Differ,

But Self-Defense Principles Don’t

On the surface, martial arts and self-defense systems seem different. However, if they are legitimate and effective, the principles underlying them are the same.

Principles are the rules about the way things are. They are inarguable, non-negotiable and unchanging. They have nothing to do with the way we think things are or the way we want them to be. Like the laws of physics, they just are.

As “Martial Scientists,” our goal is to explore, discover, test and confirm the operative principles that define and influence the reality of combat. Your ability to produce a desired result, in this case to effectively defend yourself, is a direct result of how well you understand and apply the principles of combat and human performance.

What Do You Know About

Performance Under Pressure?

This article is about how fear and stress affect fighting performance. Whether you consider yourself a seasoned martial artist, a self-defense enthusiast, or a self-taught “ham & egger” who just wants to stay in shape and boost your confidence, this information is important to know. If you are training for self-defense, you need to select and develop skills that will be effective in the chaos of a violent conflict. This article will help you in that process.

FEAR, STRESS AND SELF-DEFENSE

Stress Is Good, But Only If It

Works For And Not Against You

Stress is our response to a real or perceived threat that we inherited from our ancestors. It was, and is, essential for our survival as a species. That survival mechanism, often called the “Fight or Flight Response,” is a good thing. If properly managed, it can be a powerful force in fighting off (fight) or escaping from (flight) a violent assailant. However, if ignored or misunderstood, stress can impair our mental and physical performance and compromise our effectiveness in a fight.

What Is “Self-Defense Stress?”

Stress, as it relates to violence, is the response to a perceived discrepancy between a threat and your ability to control it under conditions where the outcome has the potential for death, injury or physical degradation.

The Symptoms Of Stress

Stress causes a variety of psychological and physiological changes. Without getting into the specifics of those changes, the affects of intense stress on performance fall into three categories:

1. Perceptual Distortion – loss of peripheral vision and depth perception, hearing may be impaired, changes in pain sensitivity, etc.

2. Cognitive Impairment – the emotional centers in the brain become predominant and creative or logical thinking is impaired.

3. Motor Skill Deterioration – the ability to perform certain physical actions is impaired by stress. However, other actions can actually be enhanced by stress.

Each of these categories could form an article (or book) of their own. However, for the purposes of this article, I’ll confine myself to information pertaining to the selection and performance of physical skills.

THE KYSS! PRINCIPLE (Keep Your System Simple!)

Why Do Black Belts Get Beat Up?

Why is it that so many martial artists get beat up? I’m sorry to burst your bubble if you thought otherwise but the fact is that many people, even after years of training, have been thumped by “unskilled,” intoxicated adversaries. How can that be?

Often people train with a distorted mental map of what it’s like to be in a real, knockdown, drag-out, anything-goes street-fight. They confuse sparring with fighting and find themselves hesitant, overwhelmed by fear or attempting techniques that just don’t work.

The more clearly you understand the realities of a “fight” and the affects of being in one, the better you can prepare yourself for the chaos of personal combat.

Motor Skills Classification

Motor Skills is a fancy name for physical actions or techniques. They can be divided into three categories:

1. Fine Motor Skills – are actions involving small muscles, dexterity and eye-hand coordination. The ability to perform fine motor skills deteriorates at low to moderate levels of stress.

2. Complex Motor Skills – are actions that link three or more components in a sequence that requires timing and coordination. At moderate to high levels of stress, the ability to perform these skills is also impaired. Many martial arts techniques are complex motor skills. This explains why techniques that may work fine in low-stress training fail in a high-stress street-fight.

3. Gross motor skills – are simple, large-muscle group actions like a squats, pushups and push/pull-type movements. This includes basic fighting skills like a straight punch, a hook punch or a Thai boxer’s knee strike for example. Unlike fine and complex motor skills, gross motor skills DO NOT deteriorate under stress. In fact, they are enhanced by the affects of fear and stress.

Obviously we want to rely predominantly on gross motor skills when designing a self-defense response system.

The “Less-Is-Best” Theory

Some self-defense and martial arts instructors believe in the “More-Is-Better” philosophy. They think that learning a high number of techniques will increase the ability to respond effectively to a wider variety of situations; that the more elaborate the fighting system the more adaptable it becomes.

If you hold this philosophy yourself, please forgive my bluntness but…YOU’RE WRONG!!! The More-Is-Better approach does not withstand scientific scrutiny. Complex or elaborate techniques don’t work in a real fight. It’s as simple as that.

In contrast, the “Less-Is-Best” approach is more practical, realistic and consistent with what science tells us about the way we perform under stress. Here are a few of the benefits of keeping the number of techniques to a minimum.

Faster Reaction Time

As far back as the 1800’s, researchers knew that the more responses you have to a stimulus, the longer it takes react. In 1952, a researcher named Hicks confirmed that for every response choice added, the amount of time required to react doubles! This is widely known as “Hicks Law,” and has been repeatedly confirmed by subsequent research. In a self-defense situation, the longer you take to respond to a threatening action, the more likely you will be injured and defeated.

Fast Results With Minimal Training

Another issue that supports the idea of keeping your inventory of techniques to a minimum is the amount of time you have to practice and the time it takes to build technique competence. (remember: competence builds confidence which reduces stress!)

Imagine you work on 20 techniques and you train for an hour per session. That means you have 3 minutes to invest on each technique. If however, you reduce the number of self-defense techniques to three (just an arbitrary number), you invest 20 minutes on each technique, conceivably investing 600% more time and repetition on each one. What technique wouldn’t be improved by six times more training?

The Brass Knuckle Effect (Cognitive Clarity)

Imagine you knew you were about to be attacked by a large, strong, psychopathic assailant. There is no way of avoiding the fight. Let’s say your self-defense system consists of 20 different techniques. In the stressful moments preceding the encounter your mind is reeling; trying to figure out the most appropriate course of action.

Keep in mind that your cognitive abilities are impaired by stress. Stress-related “brain damage” prevents you from forming a logical or creative solution to your predicament. What will you do?

Seeing your dilemma, a good friend (if he wasn’t before he is now!) discretely passes you a set of brass knuckles. What do you suppose has just happened to your thought process?

I’ll hazard a guess that the mental fog begins to lift, your stress decreases and your objective becomes clear. It’s now a simple matter of taking those brass knuckles and slamming them repeatedly into vulnerable parts of your opponent’s anatomy. Seems simple now doesn’t it?

The potential of you winning the encounter has been significantly enhanced. That same affect can be achieved without the brass knuckles by sticking to a limited, yet adaptable, inventory of dependable fighting skills.

THE SCIENCE OF STRESS POINTS TO THE NEED TO SPECIALIZE

Virtually all accomplished fighters are known for specific techniques that they excel at. However, if you ignore their “bread & butter” techniques, most of them would be considered “average.” Those fighters excel because of their ability to simplify their system and build on their superior techniques.

Knowing what you now know about technique selection and stress performance, what do you think about the merits of “specializing” in a core set of fighting skills? Here’s how to get started.

Explore Your Strengths

Don’t just latch onto a fighting tactic arbitrarily. Evaluate your existing skills and select a strike, a kick, or a finishing hold that seems like a “good fit” for you. What technique to you consistently land or apply when sparring? What is your best or favorite technique? What technique do you feel you would resort to under pressure? Answering these questions will get you started with the specialization process.

Adaptability

Having as few techniques as possible doesn’t mean that you limit your ability to respond to a wide variety of situations. The idea is to take that specialty strike, kick, joint lock or choke and train it in as many different ways as possible. Learn to apply those basic skills at different ranges (striking, clinching or on the ground), against different partners, against different apparatus and in as many drills as you can think of. Learn how to set them up and follow them up. Strive to learn a lot about a little, not vice versa.

Train to Momentary Exhaustion

A good way to see how well a technique holds up under stress is to train it to extreme fatigue. You can bring on the physiology of intense stress by exerting yourself. I call this “blitz training” in the heavy bag article: “There’s nothing like a swift kick to the bag.” on my site at:

http://www.protectivestrategies.com/heavybag.html

Blast out a technique or combination repeatedly for a specified duration or until you can’t do it any more. I can guarantee that gross motor skills will be the only ones conducive to this type of training.

Keep in mind that you wouldn’t do this training all of the time. You need time to recover between intense workouts like this.

Obviously you must be healthy and in good physical shape to do in this training. Refer to my disclaimer page for precautions before following this advice.

http://www.protectivestrategies.com/disclaimer.html

Simplicity Is Not Inflexibility

A final note in keeping things simple is that the process of specialization doesn’t mean that you stop learning, experimenting or that you abandon your existing training program in lieu of a “bare-bones” self-defense program.

If you are proud of your traditional martial arts system stick with it. If you love to jump up, spin around and kick things, then by all means, go for it! Just don’t confuse techniques that will work in a street fight with those that won’t. Apply the science of stress performance by adding specialty training to the degree that you want to develop practical self-defense skills.

SO WHAT? HOW TO USE THIS INFORMATION

Using The “KYSS! Principle”

To Evaluate A Potential Specialty Technique

Now its time to put this stuff into practice: Based on the priority you place on “fighting skill.” (there are several other benefits and reasons to train) Take a good, hard look at the skills you have in your inventory and the amount of time you plan to invest in training.

Decide on what proportion of your training you want to dedicate to self-defense. Design your system based on the following “KYSS Criteria.”

=> is the technique a “gross motor skill?”

=> do you have confidence in your ability to perform the skill under pressure?

=> What technique is most successful for you in training sparring or competition? (however don’t confuse those activities with fighting)

=> Is the technique applicable in a wide variety of situations, at different ranges, in different environments, ring clothing that you were during your day-to-day activities?

=> Are you able to construct a wide variety of training drills to build adaptability and flexibility in your chosen techniques?

=> Are there techniques that you’ve selected that are redundant?

=> Do you understand the underlying principles and biomechanics of performing and applying the skill with optimal efficiency?

CONCLUSION

Stress in a combative situation is a given. Expect it. It’s going to be there. Your performance is the result of how confident and well prepared you are in addition to how well designed your self-defense response system is. Attack the problem of stress performance this way:

=> Simplify your system through specializing in a handful of effective and adaptable techniques.

=> Artificially create stress in your training sessions to inoculate yourself to it to some degree (more on this in future articles) and…

=> Select gross motor skills that will be efficient under stress.

Knowing what you now know about stress performance isn’t it obvious that the “KYSS! (Keep Your System Simple!) Principle” is worth incorporating into your training? Scrutinize and evaluate your inventory of fighting skills and select those that meet the KYSS criteria and you will improve your performance in a combative situation dramatically. The bottom line of what I want you to take away from this article is that if you are training for self-defense Keep Your System Simple!

Take care, train smart and stay safe,

Randy LaHaie

Protective Strategies

============== Self-Defense Quote =================

“There are no superior or inferior martial arts, there are only warriors and non-warriors”

“Each martial art is based on doctrine, a set of broad and general beliefs. People who study a single doctrine tend to shut out ideas from other sources and convince themselves that their’s is the one true way of fighting. They become slaves to the very doctrines they profess.”

Forrest E. Morgan, Maj. USAF

Living The Martial Way

A Manual For The Way A Modern Warrior Should Think

================================================================

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Benefits of Bing and Yahoo Pay Per Click

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With today’s very competitive online marketing, it is important that a business creates a strong marketing effort to build qualified traffic to their website. Pay per click marketing is one great way of advertising on the Internet. It can bring a steady flow of traffic that can result to potential leads and new sales. Over the years, it has been proven profitable, especially if the business is targeting a segment of audience. Adding Bing and Yahoo to your Google pay per click marketing is worth considering.

Pay per click campaign is based on keyword selection specifically designed to revolve around search terms that are relevant for the site. They are normally the ads that show up at the top and right corner of a search page. Generally, search engines do not charge when displaying these ads, but when a visitor clicks on the ad or the link which lands back to the business’ site, only then, is the advertiser charged.

All throughout the pay per click marketing world, Google is leading all other search engines with their 67% market share. However, what most advertisers do not realize is that with the growing amount of traffic on Google, also comes a number of competitors, still making it hard to hit on search result targets.

So, what is the alternative? Over the last couple of years, Bing and Yahoo pay per click have emerged as Google’s number one competitor. Although, Yahoo’s market share only comes up to 11.6% and Bing’s to 16.7%. When combined, they total of over 30% and this can still make a dent with Google’s share. And for any advertisers who overlooks these numbers could be ignoring a large population of potential customers.

Other advantages of Bing and Yahoo pay per click, include:

  • Pay per click with Bing and Yahoo does not cost as much as with Google. – Many advertisers say that taking Google as their host for paid search is a complete campaign suicide, mainly because of their high costs. Relevant keywords being bid with Bing and Yahoo do not cost as much as $2 to $5 per click as with Google. For instance, one of the most expensive keywords in Google includes “insurance,” “loans,” “mortgage,” “trading,” which usually ranges from $30 to $50 per click. So, if you run a business about loans and need to bid on “house loans” keyword, a business can pay as much as $3500 a month for that particular keyword alone with Google. However, Bing and Yahoo give much more reasonable prices. They have the lowest cost per click, even with the most expensive keywords in AdWords that normally ranges from $0.10 to $2, but still lands in the first pages. More so, they offer long-tail keywords of four or more words, but still at a very reasonable price bid.
  • Bing and Yahoo have demographic advantages. – Although recently, Bing removed their feature to target ads by gender and age as they say they improve it to become more accurate. Bing and Yahoo still have a statistical advantage because 58% of their users are women, and their audiences are from an age group of 35-45 and 55-64, which are definite age groups that can afford to buy as much in the Internet. Furthermore, this is probably because Bing is owned by Microsoft, and they normally put default web browsers that come with the computer a user has bought, not unless of course, if they are tech savvy and knows how to change web search engines in their computers.
  • Bing and Yahoo allow their users to import campaigns from Google – most advertisers admit that they are always having a hard time running separate campaigns in Google, and with Bing and Yahoo as they do their best to update each. Now, AdCenter with Bing and Yahoo allows users to import their campaign from AdWords with Google, without even exporting a single file. This is perfect for advertisers who do not want to spend time editing, exporting, and re-uploading spreadsheets from one account to another.
  • Bing and Yahoo pay per click does not run on Internet Explorer alone – Recently, many adCenter users of Bing and Yahoo requested to expand their service outside Internet Explorer. Now, pay per click may also be run through Mac and Chrome users, including all other web browsers.
  • Bing and Yahoo for mobile – paid search through Bing and Yahoo is made easy as they launched Bing on mobile devices through WAP or GPRS connections. Not only will users enjoy “Find My Location,” applications, as well as driving directions and maps, but they will also be able to search for new information through their smart phones, and this means that pay per click campaigns will reach a much wider audience.
  • Bing and Yahoo have representatives to talk to for free, 24/7. – Microsoft has dedicated customer representatives who are specifically assigned to help Bing and Yahoo AdCenter users, even those that are starting with their Bing and Yahoo ads. They have a range of topics that they can help with, from starting up, to billing, managing campaigns, editorial questions, and campaign reports. In fact, they are even open to suggestions and comments, which is the main reason why Microsoft brought about the freedom for users to use their Bing pay per click campaign on other web browsers. More so, these representatives are always active in social media, so it could be easy to reach them in Twitter or Facebook.
  • Cross-Platform Analytic Reports – With Bing and Yahoo’s adCenter report, it becomes easy for users to compare keyword performance for their pay per click campaign with other search engines, so that they can make the most of their budget.
  • Potentially Better Return of Investments – any pay per click campaign is useless if it does not get positive results. Numerous advertisers have vouched that adCenter pay per click campaigns through Bing and Yahoo drove more traffic than keywords run with AdWords of Google, which significantly gives a better return on investment.

Even with the 67% market share of Google, if combined with costly prices for their pay per click campaign, and with their other seemingly flaws, Bing and Yahoo still strike as a better alternative to Google, and as they make a dent to Google’s ad campaign, soon more and more advertisers will realize the benefits and power of what Bing and Yahoo can offer with the increase of their sales and rapid growth of their business.

Additional Resources

  • Pay Per Click on Bing
  • Pay Per Click on Google
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Top Three Attributes of the Car Accident Lawyer You Should Retain

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Car accidents, including motorcycle and truck accidents, are serious business. They happen every day and, even if you’re the safest driver in the world, they can still happen to you. If you suffer serious injuries from a car, motorcycle, or truck accident, it is vital that you first speak to a car accident lawyer before you reach any settlement with the insurance company, which would like nothing more than to pay you the least amount possible. However, choosing the right lawyer is not as simple as the decision to consult with one. Here are the top three attributes that you should look for in a prospective car accident lawyer to retain.

Expert

One of the most critical attributes to look for in a prospective auto injury lawyer is whether he or she actually specializes in car, motorcycle, and truck accident law. As an injured accident victim, you will be relying on lawyer you retain to maximize your recovery from the insurance company. Do yourself a big favor and make sure you retain a lawyer who specializes exclusively in representing auto accident victims.

There are many attorneys in each state practicing personal injury law. However, personal injury law can cover a wide-range of injuries. You don’t want a personal injury lawyer that handles a wide variety of personal injury lawsuits. You want a lawyer that specializes exclusively in car, motorcycle and truck accident law; someone who day-to-day represents auto accident victims.

For example, if needed heart sugary, would you want a general surgeon operating on you or a heart surgeon? Retain a lawyer specializing in representing auto accident victims. This can make a significant difference in how much you recover from the insurance company. You do not have to worry about expert auto lawyers being too expensive for you, because they generally do not charge hourly fees but, rather, a contingency fee.

Experience

The second most critical attribute to look for in a prospective car injury lawyer is his or her experience level. It’s not just a matter of being an experienced lawyer, you want an attorney who is very experienced in representing auto accident injury victims.

Following a car accident, the injuries you sustain may change your life drastically. Now is not the time to put your life and the way you are able to lead it in the hands of a rookie. Try to find a car accident attorney with at least five years of experience, ideally someone with experience representing car accident victims against the same insurance company. Consult with a seasoned lawyer who has many years of experience going up against the insurance companies.

However, it’s not just a matter of experience in car accident law. You want an attorney with years of trial experience, because your case may require going to trial.

Success

Finally, when considering a prospective car accident lawyer, you want to make sure he or she has been successful in the past and in the present. There is no point selecting a specialized lawyer with years of experience if he or she has not been successful against the auto insurance companies. It should not be difficult finding out how successful your prospective car lawyer is in representing auto accident injury victims. Just ask! If he or she has a proven track record of success, they will tell you and give you examples. Ideally, they will have been successful for past clients with similar injuries that you have sustained in the car accident.

In the end, you want a car accident lawyer who is an expert, experienced, and successful with respect to auto accident law in your state. Do not settle for anything less. There is absolutely no reason why you would need to.

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Sales Force Automation Software: Business Need

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Sales Force Automation Software was a major challenge before some decades that is successfully superseded by our techno-giants. The entire business community was longing for a system that could control; and monitor the track of sales and marketing activities. Things were getting tougher for an executive or an entrepreneur to manually handle the entire sales process and organizational activities. Moreover, the interaction with the clients was worsened. The answer to all those worries came in the form of this Software.

Streamlines Sales tasks

Sales Force Automation Software basically is another name for Customer Relationship Management Software. Its prime motto is to provide one-to-one interaction of organization executives with their customers. The primitive form of this Software was just for maintaining contacts. But rapid advancement of technology and rigorous endeavors from the technocrats has made it capable of overpowering the entire sales stage.

Online Sales Software handles all the sales tasks easily and gives you accurate sales reports on time. It is easy to use software which fulfills all the needs of the organization. It saves the precious time of the sales team and sales managers.

Web Based Technology

Online CRM Software encompasses cloud computing technology to perform the sales force automation. From Cloud Computing, we basically mean data to be stored in servers that are remotely located and are connected through network. Cloud Computing uses the SaaS module to provide this technology. SaaS stands for Software-As-A-Service. That means, the software needs not to be installed at the client’s computer. It is hosted from a remote server and its complete package can be accessed from there itself.

This Software has sorted out most of the problems faced by the entrepreneurs handling small to big organizations. Its easy usability, portability and anywhere operable flexibility have proved its worth over the previously launched hosted application.

Some Benefits of Online CRM Software over the premise hosted software are:

1) Premise hosted need to be installed to a computer. Thus it gets system specific. You can’t avail the software once you change the software. It can be used anywhere and at anytime, you can access the software any time you required.

2) Online CRM Softwares are cost effective. Whereas premise hosted software are much costlier than that.

3) There is a lot of extra IT infrastructure needed to successfully run premise hosted application. Whereas online application provide all kinds of functional service on a remote access basis.

4) The entire data load in case of premise hosted is upon your system. So, any time, there are chances of data crash and hardware failure. While in case of cloud computing, entire data load is upon the server. So your system is always safe from the impending dangers.

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Addition To The Control of Asbestos Regulations 2006 Proposed By HSE

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It was only in 1983 that Asbestos (Licencing) Regulations introduced the requirement for companies or individuals working with asbestos coating or asbestos insulation products to possess a Health and Safety Executive (HSE) licence.

Another twenty years elapsed before the 2003 Regulations instructed that the relevant authority must be notified of the details to any asbestos work which required a license, at least 14 days prior to the commencement of work. The Control of Asbestos Regulations, 2006 unified all previous prohibition and licencing regulations into one comprehensive reference document.

Following correspondence with the European Commission, the HSE is presently in consultation on plans to once again modify aspects of the 2006 Regulations. The aim is to more accurately reflect current levels of health risk concerns to companies and organisations who come into working contact with chrysotile white asbestos, estimated to be still present in a half a million premises around the UK.

Despite the continuing asbestos awareness campaigns of HSE, inconsistency of working knowledge and methods by construction firms and premises owners to the necessary actions required when first inspecting site building, encountering, containing and disposing of asbestos material.

Despite being banned from the 1980s onwards, white asbestos continued to be used in insulating materials such as wall board, wall coatings and cement products found in a wide variety of commercial and domestic building applications.

Currently, there are two existing categories of asbestos work:

1. Licensed asbestos work

2. Non-Licensed asbestos work

Currently, non-licensed work is exempt from requirements to:

– Notify work with asbestos to the relevant enforcing authority

– Carry out medical (respiratory) examinations

– Maintain registers of work (health records)

– Hold an asbestos licence

– Have arrangements to deal with accidents, incidents and emergencies

– Designate asbestos areas

While the licensed asbestos work category remains unchanged, HSE propose to modify non-licensed asbestos work by introducing additional measures for short duration exposure to ‘friable’ ( fragile and disintegrating) or ‘damaged or degraded’ asbestos. A new category of asbestos work is to be introduced in addition to the two existing categories.

3. Notifiable Non-Licensed Work (NNLW).

Work under this new category will be exempt from requirements to:

– Hold an asbestos licence.

– Have arrangements for accidents, incidents and emergencies.

– Designate asbestos areas.

However, work under the new category will require employers to:

– Notify their work with asbestos to the “relevant enforcing authority”.

– Carry out medical (respiratory) examinations.

– Maintain registers of work (health records).

HSE propose that requirements for notifying work with asbestos, health records and medical surveillance will not apply where:

a) Exposure of employees to asbestos is sporadic and of low intensity.

b) It is clear from the risk assessment that the exposure of any employee to asbestos will not exceed the control limitwhere the work involves –

(i) Short, non-continuous maintenance activities in which only non-friable materials are handled.

(ii) Removal without deterioration of non-degraded materials in which the asbestos fibres are firmly bonded in a matrix.

(iii) Encapsulation/sealing of asbestos-containing materials which are in good condition.

(iv) Air monitoring/control, and the collection /analysis of samples to confirm whether a material contains asbestos.

Existing regulations do not specifically require the asbestos to be ‘non-friable’ or ‘non-degraded’ and the European Commission also seems to require a respiratory examination of industry personnel every three years due to uncertainty of not will knowing if there has been an encounter with asbestos in ‘notifiable’ situations.

Throughout the twentieth century and right up until the present day, dangers of asbestos exposure were continually ignored by building trade personnel or building owners. As a result, joiners, plasterers, plumbers, electricians and other operatives would be constantly at fatal risk of inhaling deadly asbestos fibre dust, which remains permanently embedded within the linings of the lungs and would develop into asbestosis disease or the malignant incurable cancer, mesothelioma.

The first asbestosis symptoms would not appear until some 15 to 50 years later, often at an advanced stage when prognosis would be between 4 to 18 months.

In the UK, the number of deaths from mesothelioma has risen to 2, 250 in 2008 and over 2,000 diagnosed cases are recorded each year.

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Outsourcing Your Plastic Surgery Marketing

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As a plastic surgeon you set yourself apart from other doctors. Every day you prove your expertise and skill by sculpting and shaping clients into the people they want to be. That is why it is a good idea for you to do what you do best and let marketing experts do what they do best. Hire a professional plastic surgery marketing team and let them increase your client base.

What an SEO Professional Can Do For You

An internet marketer is skilled at optimizing your website for higher search engine ranking. The whole idea behind marketing is being seen and a professional knows how to get you seen better than anyone. He has spent years creating ways to grab the attention of the consumer. Just as you have spent years perfecting your skills.

It would take you just as long to learn how to successfully market your business. You didn’t learn how to be a plastic surgeon just by watching the techniques on television or by reading a few books. You learned hands on with the guidance of a professional. A marketing expert learned in much the same way.

Don’t Try to Do Everything

When you try to do everything on your own you end up stressing out and making mistakes. A few plastic surgery marketing mistakes can cost you quite a few clients. But, if your stress causes mistakes in your practice, then you are really in trouble. You could even lose your license. Outsourcing your marketing strategies takes away all of that stress.

A marketing expert can create a social media marketing campaign, an email campaign, create online videos and a slew of other effective promotional techniques to get your name out on the internet and a high search engine ranking. An SEO expert knows how reach a targeted audience that have already shown an interest in having plastic surgery.

Another good reason for hiring a professional is that the industry is constantly evolving. Once you think you know everything about plastic surgery marketing, things change. The techniques that worked yesterday may not work today. A professional marketer stays on top these changes and changes with them.

People like getting instant answers and that is what Google is all about. They just type in what they are looking for and in an instant they see over a hundred thousands results. If your website is down near the one hundred thousand mark, no will click on your link. If you are in the top five, you will have much more success. A marketing expert can get you into that top five.

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How to Stop Being Resigned to Living With an Alcoholic

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Alcoholism is an illness that can be much harder for those living with an alcoholic than it is for the alcoholic. Those with an alcoholic parent or spouse know the hardship of constantly worrying that their loved one will drive while intoxicated, sell personal valuables in order to finance their habit or go on a binge and disappear for days.

For many living with an alcoholic means constantly worrying about paying the bills, having to clean up after their alcoholic loved one, looking out for various signs of alcoholism, dealing with abuse, and even being unable to sleep from fear of what will happen next.

Instead of allowing or becoming resigned to the situation you must fight back. This is the only way to ensure better future! Use these top 5 tips to make a positive change to your live.

1. Take an honest look at the alcoholic: Recognizing the line between social drinking and alcohol abuse is not always easy to identify. Although an individual who only drinks a few glasses during the weekend might not be considered an alcoholic, anyone who drinks to the point that it affects their regular life can be considered to be abusing alcohol.

Talk to the alcoholic parent or spouse. Sit down and ask them why they drink. Discus worrying symptoms that indicate alcoholism such as drinking to the point of blacking out, needing to drink to feel better about their life and feeling ashamed over their drinking habits.

2. Let the alcoholic accept the consequences: To get out of resignation, let the alcoholic experience the negative consequences of drinking and do not let yourself take on responsibility for their actions. When living with an alcoholic do not call in for them if they miss work, never purchase alcohol for them, do not help them to bed or cleaning up the empty bottles after they have been drinking. To stay out of debt and get them to see how bad the situation has become do not buy alcohol for them or give them money to buy more.

3. Accept the reality: To change your life with an alcoholic parent or spouse, you need to accept the reality. Do not live in denial or make excuses for the signs of alcoholism being displayed. You should also not feel guilty or try to threaten or bribe them into giving up alcohol. Instead, deal with your own emotions, because this is the only thing you have power to control.

4. Do not engage: When living with an alcoholic, you are likely to notice that when heavily drinking they may start arguments, throw items around, or become verbally abusive. Do not allow yourself to be drawn into playing mind games or involved in fights! Make sure your spouse experiences being loved by you but detach yourself from the situation. If needed, leave the house for a few hours or go out with friends. By not accepting the outburst and bad behaviours they will see even faster that they need help.

5. Get Support: The road to recovery will not happen in just a few weeks or months. For some the process can take years! To get the emotional support needed to recognize and treat the signs of alcoholism therapists, support groups, online forums and even eBook systems can be accessed.

These treatment methods are enormously helpful for both the alcoholic and the individuals living with an alcoholic.

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