Connect with us

Finance

The New Capitalism

Avatar Of Rajesh Khanna

Published

on

google news

It has been said that Capitalism, as an economic system, is not up to the challenges which face humanity in the 21st Century; that due to the emphasis on delivering a product at minimal costs to maximize profits do not take environmental and other factors into account. There is a cry out for more government interference into the business community to solve the problems of the environment and of ethical matters in general. I argue that government regulation is not only unnecessary but that it is also an impediment to solving the problems facing us today; business being monitored by a free press in an educated society is totally sufficient for solving these problems. This is because government regulation essentially involves forcing someone to comply with the governments edicts rather than using true leadership skills to achieve ones goals.

When I was a boy, my grandfather had given me a book about Abraham Lincoln. I read that book over and over again; I was amazed by how this man who was born in a log cabin became president of the United States. In the end I cried when Lincoln was shot and killed. I also wondered what happened to all of the Abraham Lincolns. I had been told that today if you were born poor, you stayed poor and could possibly even have to become a criminal in order to survive. The friends that I grew up with were all middle class as were there families. What had happened to the American Dream?

Buckminster Fuller (1895 – 1983) was an American architect, inventor and philosopher. When Fuller was a young man, he had experienced a personal tragedy where his young daughter had died of an illness. Fuller blamed himself, became despondent and was about to attempt suicide. Instead, with nothing left to loose, he embarked on a lifelong study to see how much of a difference one man could make for humanity. He then went on to create inventions and philosophies such as the Geophasic Dome, Dymaxian Car and Spaceship Earth. In 1980, Fuller had stated, “For the first time in history it is now possible to take care of everybody at a higher standard of living than any have ever known. Only ten years ago the ‘more with less’ technology reached the point where this could be done. All humanity now has the option of becoming enduringly successful.” (Fuller, 1980) In 1983, The Buckminster Fuller Institute was established to continue his work. “The Buckminster Fuller Institute is dedicated to accelerating the development and deployment of solutions which radically advance human well being and the health of our planet’s ecosystems. We aim to deeply influence the ascendance of a new generation of design-science pioneers who are leading the creation of an abundant and restorative world economy that benefits all humanity.”

The United States of America, in 2003, had begun an undeclared war on Sadam Hussein’s, Iraq. At that time I had begun an inquiry as to how humanity could eliminate was as a solution to its problems; we have used it since the beginning of time and it did not make sense to me. I was wondering what we could do to stop war. One night I woke up in the middle of the night with a thought blaring through my head, “It’s bad business to kill your customers, they can’t buy anything from you if they are dead!” I remembered how Ronald Reagan, on one hand called the Soviet Union an Evil Empire but on the other hand traded with them to the point of having KFC and McDonalds in Red Square. The Soviet Union then collapsed and the cold war ended without a shot being fired between the United States and the Soviet Union. My own conclusion to this is that world trade leads to world peace.

Key to a system of ethics is if it is rights based, utilitarian based or rights based on utilitarian principles. Utilitarianism is doing what works best for the most number of people.

Another point that is very important to me is that people have the freedom of choice rather than being forced into taking a particular action. An example of being forced into a particular action is how our government handles victimless crimes. They do not give someone the choice to do drugs or not, they try to force people to not take drugs by incarcerating people who use them. It doesn’t matter that the act of taking drugs itself hurts no one but the person taking the drugs, The Government would rather bear the costs of throwing them into jail or forcing them to go into rehabilitation then it would to provide the educational materials and let people decide for themselves.

Economics has been defined as, “The study of choice under conditions of scarcity.” (123helpme.com, 2009) This definition limits are thinking to scarcities but what if we took on the viewpoint that Fuller suggests that there is plenty of stuff to go around for everyone; the technology is available to harness the sun and wind for energy. With modern hydroponic technology you don’t even need to grow food. The internet allows us to communicate with someone in Mali just as easily as you can communicate with someone in Montana! In the twenty first century, no one need go hungry! So what part do businesses have in taking advantage of these new technologies so that they are a part of changing the world along with making a difference? That is what I call, The New Capitalism.

To best understand the New Capitalism, it is best to understand the difference between mercantilism, capitalism and socialism. Basically, in Socialism the mantra is “From each according to his ability, to each according to his needs.” This phrase was coined by Karl Marx in his book Das Kapital published in 1867. Das Kapital is the treatise on communism, a philosophy that was followed by mass murderers such as Joseph Stalin, Mao Tze Tung and Pol Pot to enslave millions or kill millions of people in Asia, Russia and Eastern Europe. The problem with communism is that when you don’t reward production there is no reason for anyone to produce anything, so in order to get anything done, you have to use threats and force so people will do their job. If one excels at their job they just get according to their need, if one does lousy at their job they still just get according to their need so someone has to say, “Do your job or I will blow your head off;” something that the Stalin, Mao and Pol Pot regimes said and actually did to millions of people.

Capitalism, on the other hand, is an economic system that was developed by Adam Smith in the late eighteenth century. Until Smith came along, the government licensed all business activities for the good of the government. This system was known as mercantilism, per Smith, mercantilism was a system whereby the economy operated for the good of the government. (LaHaye 2008) I would say that the system could best be described as, “from each according to his ability, to… the Government!” Some would argue that mercantilism went out of vogue in the nineteenth century, I disagree with that. If bailing out financial institutions and car manufacturers and having them owned by the government such as AIG, Chrysler and General Motors. The reason the Government bailed them out was because of the greater good of the country; those businesses were “too big to fail.” That viewpoint is classic mercantilism. Furthermore, since ours is a government run for, by and of the people, our twenty first century mercantilism is in fact, socialism, and if allowed to continue and expand will have the same results as socialism since force and intimidation will need to be used in order to get anything done.

Capitalism is an economic system where those who do the produce items that are of value to others are rewarded for their actions by the unseen hand of the market. The items have to be of value that others will exchange for. Today, you could toil day and night making buggies but the only ones who will buy them are a handful of Amish in Pennsylvania. For the capitalist economic system to work there needs to be numerous buyers and sellers who can freely enter and leave the market, who all knows what, each other are doing. The products in the market must be similar to each other; the buyers cover the sellers costs they all maximize their utility and there is no government regulation. Recently, Capitalism has been getting a bad name; people are blaming the current economic crises on insufficient government regulation; I’ll argue that there was in fact, too much Government Regulation.

Maurice (Hank) Greenberg had been the CEO of insurance company AIG for over 40 years; he had built the company from a small insurance company into an insurance giant. In 2005, New York State Attorney General Elliot Spitzer told the AIG Board that he would be indicting Greenberg and would also indict the board members if they did not fire Greenberg. Greenberg was fired and it was his successor who allowed the company to get involved with the credit default swaps which in 2008 would bring down the company along with the entire finance industry. Spitzer did not ever indict Greenberg nor anyone else from AIG. In 2008, Spitzer was forced to resign as the Government of New York State as the FBI had caught him patronizing high priced call girls.

What some people do not realize is that the United States of America has more of a mercantile economy than a capitalist economy. There are three car manufacturers, that is not numerous sellers. When someone starts a business, they can’t just open shop and start doing business; they have a bunch of legal and government paperwork to do. All buyers and sellers are not utility maximizers since a good percentage of the profits go towards taxes; businesses are even forced to take United States Currency, which isn’t even really money but a promise from the United States Government to pay you money. Capitalism has never actually been tried in the United States as the government has always somehow had regulations regarding business.

The New Capitalism has to do with placing long term profits on par with short term profits. If everyone in New York City were to die from a tidal wave caused by global warming, that is bad for business. If we underpay our workers and they have no money to buy anything that is bad for business. If we make cars that have exploding gas caps, people will buy cars from your competitor, bad for business! It can be argued that Adam Smith, the founder of modern capitalism, had the viewpoint that capitalism could transform the world. James Alvey (1998) argued that Smith did have such a view of the world and that his system would satisfy all the needs of human nature.

A population that is educated, especially in economics and a free press are essential to the success of The New Capitalism. With proper economic education, people would not be surprised when the value of their houses goes down because they would know about the cycles of the economy. With this knowledge they might not take actions like taking Adjustable Rate Mortgages on their homes, even if the chairman of the Federal Reserve Board says it is OK and they wouldn’t be expecting a bailout from the government when their risk failed. With a free and aggressive press, companies engaging in unethical behavior would be found out and the public could buy someplace else. Bernie Madoff was not brought down by any government agency but rather by his sons. Richard Nixon was brought down through the efforts of Woodward and Bernstein and the staff of the Washington Post, Congress then took action on their initiative.

Another criticism of Capitalism is that it concerns itself with profits and taking care of the environment may not be profitable. That is true only when the only thing that matters to people is making money and saving money. If this were true, however a differentiation strategy would not work. A differentiation strategy is when you market a product as to its unique features rather than its low cost.  If customers want products that are good for the environment and do not cause global warming they will pay for them, it is up to the companies selling the products to show people why the feature is important. In this method, you are allowing people a choice and giving them freedom rather than forcing the product on them, which is what essentially is happening with government regulation. Another question one might ask is what about discrimination? Let’s say you have a company that discriminates against a segment of the population. With a free press, this would be reported and that segment of the population, along with like-minded people could always protest and arrange boycotts against those companies that do discriminate.

The basics of The New Capitalism are firstly a paradigm of abundance rather than scarcity; with the technology of the twenty first century there are plenty of resources to go around to everyone. Also, there has not really been a capitalistic economy in the United States of America, at best we have a liberal form of mercantilism and with the economic bailouts, which were begun by former Republican President George W. Bush and continued under current Democratic President Barack Obama, that have been prevalent since October 2008, and we, along with both political parties, are actually moving towards socialism. Capitalism, when you equalize long term and short term gain provides the most freedom and choice to society while allowing the little guy or the big guy to succeed or to fail. A free press and a top notch educational system are the way to ensure ethical businesses in a capitalistic society without the slavery of socialism impinging upon all of our rights. I have shown that by having Free Ethical Enterprises we can have a society that operates on a paradigm of abundance rather than a scarcity can bring us a society where poverty is non-existent and everyone has the opportunity to excel. How can we know whether capitalism is up to the challenges of the twenty first century when we have in fact never actually tried it? Yes, the American Dream is still possible and The New Capitalism is a way to achievement.

google news
Advertisement

Finance

Benefits of Bing and Yahoo Pay Per Click

Avatar Of Rajesh Khanna

Published

on

google news

With today’s very competitive online marketing, it is important that a business creates a strong marketing effort to build qualified traffic to their website. Pay per click marketing is one great way of advertising on the Internet. It can bring a steady flow of traffic that can result to potential leads and new sales. Over the years, it has been proven profitable, especially if the business is targeting a segment of audience. Adding Bing and Yahoo to your Google pay per click marketing is worth considering.

Pay per click campaign is based on keyword selection specifically designed to revolve around search terms that are relevant for the site. They are normally the ads that show up at the top and right corner of a search page. Generally, search engines do not charge when displaying these ads, but when a visitor clicks on the ad or the link which lands back to the business’ site, only then, is the advertiser charged.

All throughout the pay per click marketing world, Google is leading all other search engines with their 67% market share. However, what most advertisers do not realize is that with the growing amount of traffic on Google, also comes a number of competitors, still making it hard to hit on search result targets.

So, what is the alternative? Over the last couple of years, Bing and Yahoo pay per click have emerged as Google’s number one competitor. Although, Yahoo’s market share only comes up to 11.6% and Bing’s to 16.7%. When combined, they total of over 30% and this can still make a dent with Google’s share. And for any advertisers who overlooks these numbers could be ignoring a large population of potential customers.

Other advantages of Bing and Yahoo pay per click, include:

  • Pay per click with Bing and Yahoo does not cost as much as with Google. – Many advertisers say that taking Google as their host for paid search is a complete campaign suicide, mainly because of their high costs. Relevant keywords being bid with Bing and Yahoo do not cost as much as $2 to $5 per click as with Google. For instance, one of the most expensive keywords in Google includes “insurance,” “loans,” “mortgage,” “trading,” which usually ranges from $30 to $50 per click. So, if you run a business about loans and need to bid on “house loans” keyword, a business can pay as much as $3500 a month for that particular keyword alone with Google. However, Bing and Yahoo give much more reasonable prices. They have the lowest cost per click, even with the most expensive keywords in AdWords that normally ranges from $0.10 to $2, but still lands in the first pages. More so, they offer long-tail keywords of four or more words, but still at a very reasonable price bid.
  • Bing and Yahoo have demographic advantages. – Although recently, Bing removed their feature to target ads by gender and age as they say they improve it to become more accurate. Bing and Yahoo still have a statistical advantage because 58% of their users are women, and their audiences are from an age group of 35-45 and 55-64, which are definite age groups that can afford to buy as much in the Internet. Furthermore, this is probably because Bing is owned by Microsoft, and they normally put default web browsers that come with the computer a user has bought, not unless of course, if they are tech savvy and knows how to change web search engines in their computers.
  • Bing and Yahoo allow their users to import campaigns from Google – most advertisers admit that they are always having a hard time running separate campaigns in Google, and with Bing and Yahoo as they do their best to update each. Now, AdCenter with Bing and Yahoo allows users to import their campaign from AdWords with Google, without even exporting a single file. This is perfect for advertisers who do not want to spend time editing, exporting, and re-uploading spreadsheets from one account to another.
  • Bing and Yahoo pay per click does not run on Internet Explorer alone – Recently, many adCenter users of Bing and Yahoo requested to expand their service outside Internet Explorer. Now, pay per click may also be run through Mac and Chrome users, including all other web browsers.
  • Bing and Yahoo for mobile – paid search through Bing and Yahoo is made easy as they launched Bing on mobile devices through WAP or GPRS connections. Not only will users enjoy “Find My Location,” applications, as well as driving directions and maps, but they will also be able to search for new information through their smart phones, and this means that pay per click campaigns will reach a much wider audience.
  • Bing and Yahoo have representatives to talk to for free, 24/7. – Microsoft has dedicated customer representatives who are specifically assigned to help Bing and Yahoo AdCenter users, even those that are starting with their Bing and Yahoo ads. They have a range of topics that they can help with, from starting up, to billing, managing campaigns, editorial questions, and campaign reports. In fact, they are even open to suggestions and comments, which is the main reason why Microsoft brought about the freedom for users to use their Bing pay per click campaign on other web browsers. More so, these representatives are always active in social media, so it could be easy to reach them in Twitter or Facebook.
  • Cross-Platform Analytic Reports – With Bing and Yahoo’s adCenter report, it becomes easy for users to compare keyword performance for their pay per click campaign with other search engines, so that they can make the most of their budget.
  • Potentially Better Return of Investments – any pay per click campaign is useless if it does not get positive results. Numerous advertisers have vouched that adCenter pay per click campaigns through Bing and Yahoo drove more traffic than keywords run with AdWords of Google, which significantly gives a better return on investment.

Even with the 67% market share of Google, if combined with costly prices for their pay per click campaign, and with their other seemingly flaws, Bing and Yahoo still strike as a better alternative to Google, and as they make a dent to Google’s ad campaign, soon more and more advertisers will realize the benefits and power of what Bing and Yahoo can offer with the increase of their sales and rapid growth of their business.

Additional Resources

  • Pay Per Click on Bing
  • Pay Per Click on Google
google news
Continue Reading

Finance

Top Three Attributes of the Car Accident Lawyer You Should Retain

Avatar Of Rajesh Khanna

Published

on

google news

Car accidents, including motorcycle and truck accidents, are serious business. They happen every day and, even if you’re the safest driver in the world, they can still happen to you. If you suffer serious injuries from a car, motorcycle, or truck accident, it is vital that you first speak to a car accident lawyer before you reach any settlement with the insurance company, which would like nothing more than to pay you the least amount possible. However, choosing the right lawyer is not as simple as the decision to consult with one. Here are the top three attributes that you should look for in a prospective car accident lawyer to retain.

Expert

One of the most critical attributes to look for in a prospective auto injury lawyer is whether he or she actually specializes in car, motorcycle, and truck accident law. As an injured accident victim, you will be relying on lawyer you retain to maximize your recovery from the insurance company. Do yourself a big favor and make sure you retain a lawyer who specializes exclusively in representing auto accident victims.

There are many attorneys in each state practicing personal injury law. However, personal injury law can cover a wide-range of injuries. You don’t want a personal injury lawyer that handles a wide variety of personal injury lawsuits. You want a lawyer that specializes exclusively in car, motorcycle and truck accident law; someone who day-to-day represents auto accident victims.

For example, if needed heart sugary, would you want a general surgeon operating on you or a heart surgeon? Retain a lawyer specializing in representing auto accident victims. This can make a significant difference in how much you recover from the insurance company. You do not have to worry about expert auto lawyers being too expensive for you, because they generally do not charge hourly fees but, rather, a contingency fee.

Experience

The second most critical attribute to look for in a prospective car injury lawyer is his or her experience level. It’s not just a matter of being an experienced lawyer, you want an attorney who is very experienced in representing auto accident injury victims.

Following a car accident, the injuries you sustain may change your life drastically. Now is not the time to put your life and the way you are able to lead it in the hands of a rookie. Try to find a car accident attorney with at least five years of experience, ideally someone with experience representing car accident victims against the same insurance company. Consult with a seasoned lawyer who has many years of experience going up against the insurance companies.

However, it’s not just a matter of experience in car accident law. You want an attorney with years of trial experience, because your case may require going to trial.

Success

Finally, when considering a prospective car accident lawyer, you want to make sure he or she has been successful in the past and in the present. There is no point selecting a specialized lawyer with years of experience if he or she has not been successful against the auto insurance companies. It should not be difficult finding out how successful your prospective car lawyer is in representing auto accident injury victims. Just ask! If he or she has a proven track record of success, they will tell you and give you examples. Ideally, they will have been successful for past clients with similar injuries that you have sustained in the car accident.

In the end, you want a car accident lawyer who is an expert, experienced, and successful with respect to auto accident law in your state. Do not settle for anything less. There is absolutely no reason why you would need to.

google news
Continue Reading

Finance

Sales Force Automation Software: Business Need

Avatar Of Rajesh Khanna

Published

on

google news

Sales Force Automation Software was a major challenge before some decades that is successfully superseded by our techno-giants. The entire business community was longing for a system that could control; and monitor the track of sales and marketing activities. Things were getting tougher for an executive or an entrepreneur to manually handle the entire sales process and organizational activities. Moreover, the interaction with the clients was worsened. The answer to all those worries came in the form of this Software.

Streamlines Sales tasks

Sales Force Automation Software basically is another name for Customer Relationship Management Software. Its prime motto is to provide one-to-one interaction of organization executives with their customers. The primitive form of this Software was just for maintaining contacts. But rapid advancement of technology and rigorous endeavors from the technocrats has made it capable of overpowering the entire sales stage.

Online Sales Software handles all the sales tasks easily and gives you accurate sales reports on time. It is easy to use software which fulfills all the needs of the organization. It saves the precious time of the sales team and sales managers.

Web Based Technology

Online CRM Software encompasses cloud computing technology to perform the sales force automation. From Cloud Computing, we basically mean data to be stored in servers that are remotely located and are connected through network. Cloud Computing uses the SaaS module to provide this technology. SaaS stands for Software-As-A-Service. That means, the software needs not to be installed at the client’s computer. It is hosted from a remote server and its complete package can be accessed from there itself.

This Software has sorted out most of the problems faced by the entrepreneurs handling small to big organizations. Its easy usability, portability and anywhere operable flexibility have proved its worth over the previously launched hosted application.

Some Benefits of Online CRM Software over the premise hosted software are:

1) Premise hosted need to be installed to a computer. Thus it gets system specific. You can’t avail the software once you change the software. It can be used anywhere and at anytime, you can access the software any time you required.

2) Online CRM Softwares are cost effective. Whereas premise hosted software are much costlier than that.

3) There is a lot of extra IT infrastructure needed to successfully run premise hosted application. Whereas online application provide all kinds of functional service on a remote access basis.

4) The entire data load in case of premise hosted is upon your system. So, any time, there are chances of data crash and hardware failure. While in case of cloud computing, entire data load is upon the server. So your system is always safe from the impending dangers.

google news
Continue Reading

Finance

Addition To The Control of Asbestos Regulations 2006 Proposed By HSE

Avatar Of Rajesh Khanna

Published

on

google news

It was only in 1983 that Asbestos (Licencing) Regulations introduced the requirement for companies or individuals working with asbestos coating or asbestos insulation products to possess a Health and Safety Executive (HSE) licence.

Another twenty years elapsed before the 2003 Regulations instructed that the relevant authority must be notified of the details to any asbestos work which required a license, at least 14 days prior to the commencement of work. The Control of Asbestos Regulations, 2006 unified all previous prohibition and licencing regulations into one comprehensive reference document.

Following correspondence with the European Commission, the HSE is presently in consultation on plans to once again modify aspects of the 2006 Regulations. The aim is to more accurately reflect current levels of health risk concerns to companies and organisations who come into working contact with chrysotile white asbestos, estimated to be still present in a half a million premises around the UK.

Despite the continuing asbestos awareness campaigns of HSE, inconsistency of working knowledge and methods by construction firms and premises owners to the necessary actions required when first inspecting site building, encountering, containing and disposing of asbestos material.

Despite being banned from the 1980s onwards, white asbestos continued to be used in insulating materials such as wall board, wall coatings and cement products found in a wide variety of commercial and domestic building applications.

Currently, there are two existing categories of asbestos work:

1. Licensed asbestos work

2. Non-Licensed asbestos work

Currently, non-licensed work is exempt from requirements to:

– Notify work with asbestos to the relevant enforcing authority

– Carry out medical (respiratory) examinations

– Maintain registers of work (health records)

– Hold an asbestos licence

– Have arrangements to deal with accidents, incidents and emergencies

– Designate asbestos areas

While the licensed asbestos work category remains unchanged, HSE propose to modify non-licensed asbestos work by introducing additional measures for short duration exposure to ‘friable’ ( fragile and disintegrating) or ‘damaged or degraded’ asbestos. A new category of asbestos work is to be introduced in addition to the two existing categories.

3. Notifiable Non-Licensed Work (NNLW).

Work under this new category will be exempt from requirements to:

– Hold an asbestos licence.

– Have arrangements for accidents, incidents and emergencies.

– Designate asbestos areas.

However, work under the new category will require employers to:

– Notify their work with asbestos to the “relevant enforcing authority”.

– Carry out medical (respiratory) examinations.

– Maintain registers of work (health records).

HSE propose that requirements for notifying work with asbestos, health records and medical surveillance will not apply where:

a) Exposure of employees to asbestos is sporadic and of low intensity.

b) It is clear from the risk assessment that the exposure of any employee to asbestos will not exceed the control limitwhere the work involves –

(i) Short, non-continuous maintenance activities in which only non-friable materials are handled.

(ii) Removal without deterioration of non-degraded materials in which the asbestos fibres are firmly bonded in a matrix.

(iii) Encapsulation/sealing of asbestos-containing materials which are in good condition.

(iv) Air monitoring/control, and the collection /analysis of samples to confirm whether a material contains asbestos.

Existing regulations do not specifically require the asbestos to be ‘non-friable’ or ‘non-degraded’ and the European Commission also seems to require a respiratory examination of industry personnel every three years due to uncertainty of not will knowing if there has been an encounter with asbestos in ‘notifiable’ situations.

Throughout the twentieth century and right up until the present day, dangers of asbestos exposure were continually ignored by building trade personnel or building owners. As a result, joiners, plasterers, plumbers, electricians and other operatives would be constantly at fatal risk of inhaling deadly asbestos fibre dust, which remains permanently embedded within the linings of the lungs and would develop into asbestosis disease or the malignant incurable cancer, mesothelioma.

The first asbestosis symptoms would not appear until some 15 to 50 years later, often at an advanced stage when prognosis would be between 4 to 18 months.

In the UK, the number of deaths from mesothelioma has risen to 2, 250 in 2008 and over 2,000 diagnosed cases are recorded each year.

google news
Continue Reading

Finance

Outsourcing Your Plastic Surgery Marketing

Avatar Of Rajesh Khanna

Published

on

google news

As a plastic surgeon you set yourself apart from other doctors. Every day you prove your expertise and skill by sculpting and shaping clients into the people they want to be. That is why it is a good idea for you to do what you do best and let marketing experts do what they do best. Hire a professional plastic surgery marketing team and let them increase your client base.

What an SEO Professional Can Do For You

An internet marketer is skilled at optimizing your website for higher search engine ranking. The whole idea behind marketing is being seen and a professional knows how to get you seen better than anyone. He has spent years creating ways to grab the attention of the consumer. Just as you have spent years perfecting your skills.

It would take you just as long to learn how to successfully market your business. You didn’t learn how to be a plastic surgeon just by watching the techniques on television or by reading a few books. You learned hands on with the guidance of a professional. A marketing expert learned in much the same way.

Don’t Try to Do Everything

When you try to do everything on your own you end up stressing out and making mistakes. A few plastic surgery marketing mistakes can cost you quite a few clients. But, if your stress causes mistakes in your practice, then you are really in trouble. You could even lose your license. Outsourcing your marketing strategies takes away all of that stress.

A marketing expert can create a social media marketing campaign, an email campaign, create online videos and a slew of other effective promotional techniques to get your name out on the internet and a high search engine ranking. An SEO expert knows how reach a targeted audience that have already shown an interest in having plastic surgery.

Another good reason for hiring a professional is that the industry is constantly evolving. Once you think you know everything about plastic surgery marketing, things change. The techniques that worked yesterday may not work today. A professional marketer stays on top these changes and changes with them.

People like getting instant answers and that is what Google is all about. They just type in what they are looking for and in an instant they see over a hundred thousands results. If your website is down near the one hundred thousand mark, no will click on your link. If you are in the top five, you will have much more success. A marketing expert can get you into that top five.

google news
Continue Reading

Finance

How to Stop Being Resigned to Living With an Alcoholic

Avatar Of Rajesh Khanna

Published

on

google news

Alcoholism is an illness that can be much harder for those living with an alcoholic than it is for the alcoholic. Those with an alcoholic parent or spouse know the hardship of constantly worrying that their loved one will drive while intoxicated, sell personal valuables in order to finance their habit or go on a binge and disappear for days.

For many living with an alcoholic means constantly worrying about paying the bills, having to clean up after their alcoholic loved one, looking out for various signs of alcoholism, dealing with abuse, and even being unable to sleep from fear of what will happen next.

Instead of allowing or becoming resigned to the situation you must fight back. This is the only way to ensure better future! Use these top 5 tips to make a positive change to your live.

1. Take an honest look at the alcoholic: Recognizing the line between social drinking and alcohol abuse is not always easy to identify. Although an individual who only drinks a few glasses during the weekend might not be considered an alcoholic, anyone who drinks to the point that it affects their regular life can be considered to be abusing alcohol.

Talk to the alcoholic parent or spouse. Sit down and ask them why they drink. Discus worrying symptoms that indicate alcoholism such as drinking to the point of blacking out, needing to drink to feel better about their life and feeling ashamed over their drinking habits.

2. Let the alcoholic accept the consequences: To get out of resignation, let the alcoholic experience the negative consequences of drinking and do not let yourself take on responsibility for their actions. When living with an alcoholic do not call in for them if they miss work, never purchase alcohol for them, do not help them to bed or cleaning up the empty bottles after they have been drinking. To stay out of debt and get them to see how bad the situation has become do not buy alcohol for them or give them money to buy more.

3. Accept the reality: To change your life with an alcoholic parent or spouse, you need to accept the reality. Do not live in denial or make excuses for the signs of alcoholism being displayed. You should also not feel guilty or try to threaten or bribe them into giving up alcohol. Instead, deal with your own emotions, because this is the only thing you have power to control.

4. Do not engage: When living with an alcoholic, you are likely to notice that when heavily drinking they may start arguments, throw items around, or become verbally abusive. Do not allow yourself to be drawn into playing mind games or involved in fights! Make sure your spouse experiences being loved by you but detach yourself from the situation. If needed, leave the house for a few hours or go out with friends. By not accepting the outburst and bad behaviours they will see even faster that they need help.

5. Get Support: The road to recovery will not happen in just a few weeks or months. For some the process can take years! To get the emotional support needed to recognize and treat the signs of alcoholism therapists, support groups, online forums and even eBook systems can be accessed.

These treatment methods are enormously helpful for both the alcoholic and the individuals living with an alcoholic.

google news
Continue Reading

Trending