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Applications of Positive Psychology

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This research study identifies the principles, history and theories of positive psychology. It also analyzes current research on positive psychology. Finally, it shows how these concepts can be used in practice, even in organizations.

Researching the history of positive psychology, Dr Martin Seligman is the happiness professor and the unofficial father of positive psychology, the controversial study of human happiness. Humanistic Abraham Maslow, in his 1954 book about motivation and personality first used the term positive psychology. Martin Seligman made it the theme of his presidency of the American Psychological Association in 1998. He claimed psychology up to then was answering no and I, instead of yes and we. Getting people to be constructive is a better predictor of increased commitment and love than teaching people how to fight. William James argued that in order to study optimal human functioning thoroughly, one has to consider the subjective experience of an individual.

For that belief, in 1906, James is considered, by some psychologists, to be America’s first positive psychologist. Earlier influences on positive psychology came from philosophical and religious sources. The ancient Greeks had many schools of thought. During the Renaissance, individualism started to be valued. Utilitarian philosophers, such as John Stuart Mill, believed that moral actions are those actions that maximize happiness for the most number of people, and that an empirical science of happiness determine which actions are moral. Thomas Jefferson and other democrats believed that Life, liberty and the pursuit of happiness are inalienable rights, and that it justifies the overthrow of the government. The Romantics valued individual emotional expression and sought their emotional true selves.

According to Dr. Seligman, during hard times, strengths and positive emotions help people get through. Seligman defines a “good life” by using own strengths consistently. Work, leadership, institutions and culture are interrelated and integral to positive psychology. Even if people were financially free, people would still do something with their time, after getting all the fun and travel out of their system. Therefore, happiness at work transfers and contributes to people’s life happiness. Work naturally shapes people’s network or circle of influence, as humans like to group up with people who share commonalities with their work, industry, and professional experiences.

Individuals can also think of times when they were not stimulated at work; their work was repetitive and meaningless. Studies have shown that the workers, who thrive, are the ones who are continuously challenged in meaningful ways, so work can become fun and play. Besides, more and more scholarly articles stress the importance of happiness at work and slowly but surely more organizations are realizing it and make it their goal and mission with employees. To create positive institutions, it is important not to keep secrets, following a mission and have effective conflict resolutions skills. According to Seligman, there are five traits to positive institutions: continue growing, CEO modeled, being bigger than its sums of the parts, empowering to make decisions, and being clear with the mission or purpose. Positive leaders create positive companies and institutions. Again, positively and positive energy is contagious, because, from a quantum physics perspective, everything is energy.

Therefore, people tend to gravitate towards other positive people, positive leaders, positive teams, institutions and positive cultures. The proposed model to link positive psychology and business, to make businesses successful and sustainable, is to center them around the VIA Human Strengths. Institutions or organizations are seen as micro-society and micro-communities that expand outward. Coming from strength or love, versus lack or fear, always produces far better results and outcomes. Change is about strength. All of these principles could be summarized by saying that it is best to see, focus on and bring out the best in people. These principles are true across different cultures worldwide. Optimism for the future reduces anxiety. Hope for life after death helps coping with death, but denial of life after death helps celebrating and appreciating life more. The essence of joy is enjoying the present. The thought of eternity or immortality helps valuing life, as there would be no reason to keep something of no value.

Positive psychology studies happiness and how that relates to love and gratitude. What faith offers, such as community, gratitude, forgiveness, purpose, acceptance, altruism, and eternity, increases well-being. Marriage is the hope for happiness. We choose a career, or fly believing, hoping, or having faith. The chance for error in faith makes humans humble and open to hope that feeds love and joy.

Positive psychology also studies meaning and motivation and how these relate to happiness. Life purpose is the meaning and direction of one’s reality or experience and goal creation and pursuit. Quality relations and quality life are achieved through negotiation of adversities. To understand whether a political action is good or bad, it is possible to look at motivation or the motive, such as the general group/public good purposive and committed principle, versus a personal self- need.

Reading articles on positive psychology, evidence shows optimists lead healthier, less stressful, and more successful lives than pessimists (Weisberg, 2010). Positive psychology studies the power of optimism and its correlation to more resiliency and health. Resiliency is exemplified in the book of Viktor Frankl about a man in search for meaning. Frankl studied why some of his fellow concentration camp mates made it like him and other did not, given the same constant conditions. Frankl hoped to see his wife again. Psychiatrist J. Nardini, another camp survivor claimed: “It was important to think of one’s self as better than what the environment implied.” According to Martin Seligman, optimism allows to overcome challenges. Seligman describes pessimism or giving up as learned helplessness. Managers with a positive attitude made better decisions than other colleagues. Negotiators with positive facial expressions were more likely to gain concessions than those who with a poker face. “Positivity” generates less stress-related hormones, and diminishes inflammatory reactions to stress.

Here is a wonderful application of positive psychology. IntenSati is a high-energy cardio workout that incorporates positive psychology. Positive affirmations, balance work and feel-good talk, accompany the exercises with themes for mindfulness, positive psychology and the law of attraction. Moreno created this mind/body fitness routine after struggling with her weight. Participants burn about eight hundred calories per class. The class starts with warm up chanting, “This week, who are you becoming? I take responsibility for my thoughts and actions, every day, in a very true way; I co-create my reality “. Every pose has a declaration. The rhythm of the words creates a sequence of movements. Participants of all ages love it. Music is in the background. “I am becoming all I want to be! I feel my joy and power. It feels so good. I am on fire!” Some examples of movement names are: greatness, fearless and grace.

Positive psychology shows how happiness or optimism, positive emotions and affect are useful, leading to better health and greater success. Happy, or positive, people are more successful at work. Positive psychology proposes mind over matter. Graduates of University of Pennsylvania in positive psychology coauthored a popular business self-help book, founded a consulting group to bring positive psychology into the public schools, through workshops on such topics as measuring and nurturing character strengths and virtues and learning tools for building optimism and resilience. Most opportunities of applied positive psychology are in organizational consulting and business coaching.

Another application of positive psychology is found in health coaching. Health coaches use patient activation, motivational interviewing and positive psychology to elicit behavior change, ensure clients manage themselves and positively impact health. The Patient Activation Measure (PAM) is a scale that asks people about their beliefs, knowledge and confidence of health behaviors. Motivational interviewing skills can provide a foundational framework for health coaching interaction. Positive psychology links positive emotions and well-being with both health and longevity. Coaching psychology explores the client’s mental state and physical condition. Positive psychology is used in coaching clients to identify life issues that are keeping them from being their best self in managing organ and weight issues. Health and happiness are correlated. Coaching is intellectual exercise. Not exercising can lead to depression. PAM is used in ambulatory and telephone coaching programs. Engaged clients are motivated. Medical and business fields accept health coaching. It is beneficial to have primary care providers who can coach.

Positive psychology also focuses on creating resiliency and positive attitudes instead of curing emotional problems. Many people are unhappy with their jobs, and they also are afraid of losing them, as a result of a lack of confidence. To build self-confidence, it is important to be an optimist, to break through fears and take action, be surrounded with positive people and to be mentored. Finally, it is crucial to become a mentor to help others. Everyone has learned what that can highly benefit others. Marshall Goldsmith, famous executive coach advises to find a positive spirit toward what the person is doing now, that starts from within. It is possible to create a positive spirit by becoming more self-confident. Successful people are self-confident and optimists. They face their fears and act, surround themselves with positive people, find mentors and become mentors.

Positive psychologists apply state-of-the-art psychological research to people’s lives. Positive Psychology goes beyond overcoming the unhappiness of past problems. Positive psychologists focus on where people want to go in their lives so that they can empower them to get there. An early part of the change process is education. Learning about success and personal fulfillment is the starting point because it shifts the client’s mindset. As Einstein said, people cannot solve problems with the same mind that created them. Positive psychologists engage with clients to move them from suffering to thriving, with new experiences. Otherwise, the person remains stuck on old programs and preconceived patterns of operating. This activity generates a positive first step.

Positive psychologists counsel to live life according to the principles that research shows successful. Some of these principles involve passion for achieving positive outcomes, bringing an abundance of positive energy to relationships, facing challenges with optimism, using strengths to achieve goals, replenishing energy to meet goals, and making a difference in the world. If positive psychologists have experienced and learned these principles, it is easier for them to counsel others to do the same and be the change they want to see in the world, like Gandhi taught us. Positive psychologists ask: What is the dream? Who might be able to help get there? What challenges will there be? What strengths will overcome those challenges? How will the positive energy be kept to reach goals?

What will the achievement of the dream cause in the world? Change starts by enlightening people. After the first positive psychology meeting or session, clients understand that it is possible to obtain a positive outcome because their experience was outside of their norm. Clients are encouraged to experience something new to end their struggles. The psychologist offers proven strategies to help clients realize their goals. Each session measures progress. Positive psychologists are guides. To achieve authentic happiness, people must put the same level of time and energy into working toward optimal functioning. To improve their lives, people must learn specific positive ways and suggestions of responding to their concerns, doubts, anxieties and criticisms. They need continuous encouragement to use their strengths, think optimistically around challenges, and stay positive in their relationships.

Some other applications of positive psychology consist of focusing on a few things that went well during the day, before sleep, increases wellbeing. Asking what works well and why brings out powerful solutions. Positive psychology relies on serious scientific research.

A central topic of study in positive psychology, like mentioned before, is gratitude. Gratitude can amplify happiness and the good. Positive psychology can lead to a healthy and happy balance between work and life. The demands of juggling work and home lead many women to try to do everything. In the effort to be superwomen, many women lose sight of what makes them happy and they fail to realize how important their happiness is to being a good worker and a good mother. The key to being the best at everything one does is to take care of happiness the way health is taken care of, through conscious choices every day. People can use positive psychology to shift from a scarcity mentality to an abundance mentality for workplace success. This helps tapping into the sense of joy every day for own happiness and the happiness of those around.

It is important to have all the things that really matter. Cathy L. Greenberg, PhD, founded h2c, which stands for happy companies, healthy people, the first organization to specialize in coaching leaders on the art and science of building happy, high-performance companies. Her motto, saying that happiness equals profit, has become a mainstay for both her personal life and those she serves around the world. Gratitude is one of the most endorsed strengths worldwide. Gratitude is character strength and contributes to life fulfillment and satisfaction. Gratitude implies awareness and being thankful. Gratitude can be built by focusing on positive aspects. There are reliable and validated exercise to build gratitude, such as journaling and writing structured gratitude letters. Studies and experiments show a directly proportional correlation between happiness and gratitude and an indirect correlation between gratitude and depression, which is in line with the definition and diagnosis of depression.

Gratitude or the expression of appreciation for someone or something else produces best results if it is practiced daily, in an honest way. It is agreed by most philosophies that gratitude is a necessary manifestation of virtue and necessary part of wellness. More studies show a directly proportional correlation between optimism and gratitude. More research and coaching shows that grateful individuals make more and faster progress towards personal goal achievements. Individuals who score high in gratitude levels reported more enthusiasm and energy than those individuals who score lower. Grateful people are focused outwards or on helping others or external causes; therefore, they are socially well positioned. Gratitude brings out other positive virtues in people.

Overall, positive psychologists and clinical positive psychologists agree on the correlation between gratitude and human flourishing or wellness or health or well-being. It is strongly hypothesized that gratitude also positively correlates to positive emotions and sociability and more studies are being conducted. Gratitude can be a positive emotion when favors happen and when valued benefit occur. In this light, gratitude is a moral thermostat or gauge or predictor for outcomes. It is interesting to notice that gratitude is given gratis, hence the word. Studies show that gratitude benefits the person being grateful and the person who receives the gratitude. More studies on the motivations of gratitude are being conducted. The younger individuals are, the more they are going to benefit from gratitude; that is why it is important to promote gratitude at the youngest age possible. More and more research is proving this finding.

Positive thinking is everywhere. It has entered the corporate and business world every day. Happiness is what helps people to lead an authentic life; it is what can help live in the now rather than deferring to a future that never comes. To be happy in the present moment, people have to give up all hope of a better past.

Supporters of the positive psychology movement believe one can learn to be happy. People tend to become instantly negative, in front of positive people, and this is where many people get it wrong. The future is largely how one defines it. As Winston Churchill said, optimists see opportunities in every failure. MRI scanners show parts of the brain light up when people smile. The more people stimulate the happy part of the brain, the less the other dark side gets a look in hence why jolly people say that everything is great, the whole time. The mind clocks that people are feeling enthusiasm and produces happy chemicals just from the tone. If people jot down what success means for them on a particular day, being specific. By day five they become more optimistically ambitious, saying that today is going to be a good day!

In conclusion, this research study shows that positive psychology is based on scientific studies proving that happiness is possible and easy to learn. It takes focus and practice. The results are life changing!

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Benefits of Bing and Yahoo Pay Per Click

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With today’s very competitive online marketing, it is important that a business creates a strong marketing effort to build qualified traffic to their website. Pay per click marketing is one great way of advertising on the Internet. It can bring a steady flow of traffic that can result to potential leads and new sales. Over the years, it has been proven profitable, especially if the business is targeting a segment of audience. Adding Bing and Yahoo to your Google pay per click marketing is worth considering.

Pay per click campaign is based on keyword selection specifically designed to revolve around search terms that are relevant for the site. They are normally the ads that show up at the top and right corner of a search page. Generally, search engines do not charge when displaying these ads, but when a visitor clicks on the ad or the link which lands back to the business’ site, only then, is the advertiser charged.

All throughout the pay per click marketing world, Google is leading all other search engines with their 67% market share. However, what most advertisers do not realize is that with the growing amount of traffic on Google, also comes a number of competitors, still making it hard to hit on search result targets.

So, what is the alternative? Over the last couple of years, Bing and Yahoo pay per click have emerged as Google’s number one competitor. Although, Yahoo’s market share only comes up to 11.6% and Bing’s to 16.7%. When combined, they total of over 30% and this can still make a dent with Google’s share. And for any advertisers who overlooks these numbers could be ignoring a large population of potential customers.

Other advantages of Bing and Yahoo pay per click, include:

  • Pay per click with Bing and Yahoo does not cost as much as with Google. – Many advertisers say that taking Google as their host for paid search is a complete campaign suicide, mainly because of their high costs. Relevant keywords being bid with Bing and Yahoo do not cost as much as $2 to $5 per click as with Google. For instance, one of the most expensive keywords in Google includes “insurance,” “loans,” “mortgage,” “trading,” which usually ranges from $30 to $50 per click. So, if you run a business about loans and need to bid on “house loans” keyword, a business can pay as much as $3500 a month for that particular keyword alone with Google. However, Bing and Yahoo give much more reasonable prices. They have the lowest cost per click, even with the most expensive keywords in AdWords that normally ranges from $0.10 to $2, but still lands in the first pages. More so, they offer long-tail keywords of four or more words, but still at a very reasonable price bid.
  • Bing and Yahoo have demographic advantages. – Although recently, Bing removed their feature to target ads by gender and age as they say they improve it to become more accurate. Bing and Yahoo still have a statistical advantage because 58% of their users are women, and their audiences are from an age group of 35-45 and 55-64, which are definite age groups that can afford to buy as much in the Internet. Furthermore, this is probably because Bing is owned by Microsoft, and they normally put default web browsers that come with the computer a user has bought, not unless of course, if they are tech savvy and knows how to change web search engines in their computers.
  • Bing and Yahoo allow their users to import campaigns from Google – most advertisers admit that they are always having a hard time running separate campaigns in Google, and with Bing and Yahoo as they do their best to update each. Now, AdCenter with Bing and Yahoo allows users to import their campaign from AdWords with Google, without even exporting a single file. This is perfect for advertisers who do not want to spend time editing, exporting, and re-uploading spreadsheets from one account to another.
  • Bing and Yahoo pay per click does not run on Internet Explorer alone – Recently, many adCenter users of Bing and Yahoo requested to expand their service outside Internet Explorer. Now, pay per click may also be run through Mac and Chrome users, including all other web browsers.
  • Bing and Yahoo for mobile – paid search through Bing and Yahoo is made easy as they launched Bing on mobile devices through WAP or GPRS connections. Not only will users enjoy “Find My Location,” applications, as well as driving directions and maps, but they will also be able to search for new information through their smart phones, and this means that pay per click campaigns will reach a much wider audience.
  • Bing and Yahoo have representatives to talk to for free, 24/7. – Microsoft has dedicated customer representatives who are specifically assigned to help Bing and Yahoo AdCenter users, even those that are starting with their Bing and Yahoo ads. They have a range of topics that they can help with, from starting up, to billing, managing campaigns, editorial questions, and campaign reports. In fact, they are even open to suggestions and comments, which is the main reason why Microsoft brought about the freedom for users to use their Bing pay per click campaign on other web browsers. More so, these representatives are always active in social media, so it could be easy to reach them in Twitter or Facebook.
  • Cross-Platform Analytic Reports – With Bing and Yahoo’s adCenter report, it becomes easy for users to compare keyword performance for their pay per click campaign with other search engines, so that they can make the most of their budget.
  • Potentially Better Return of Investments – any pay per click campaign is useless if it does not get positive results. Numerous advertisers have vouched that adCenter pay per click campaigns through Bing and Yahoo drove more traffic than keywords run with AdWords of Google, which significantly gives a better return on investment.

Even with the 67% market share of Google, if combined with costly prices for their pay per click campaign, and with their other seemingly flaws, Bing and Yahoo still strike as a better alternative to Google, and as they make a dent to Google’s ad campaign, soon more and more advertisers will realize the benefits and power of what Bing and Yahoo can offer with the increase of their sales and rapid growth of their business.

Additional Resources

  • Pay Per Click on Bing
  • Pay Per Click on Google
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Top Three Attributes of the Car Accident Lawyer You Should Retain

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Car accidents, including motorcycle and truck accidents, are serious business. They happen every day and, even if you’re the safest driver in the world, they can still happen to you. If you suffer serious injuries from a car, motorcycle, or truck accident, it is vital that you first speak to a car accident lawyer before you reach any settlement with the insurance company, which would like nothing more than to pay you the least amount possible. However, choosing the right lawyer is not as simple as the decision to consult with one. Here are the top three attributes that you should look for in a prospective car accident lawyer to retain.

Expert

One of the most critical attributes to look for in a prospective auto injury lawyer is whether he or she actually specializes in car, motorcycle, and truck accident law. As an injured accident victim, you will be relying on lawyer you retain to maximize your recovery from the insurance company. Do yourself a big favor and make sure you retain a lawyer who specializes exclusively in representing auto accident victims.

There are many attorneys in each state practicing personal injury law. However, personal injury law can cover a wide-range of injuries. You don’t want a personal injury lawyer that handles a wide variety of personal injury lawsuits. You want a lawyer that specializes exclusively in car, motorcycle and truck accident law; someone who day-to-day represents auto accident victims.

For example, if needed heart sugary, would you want a general surgeon operating on you or a heart surgeon? Retain a lawyer specializing in representing auto accident victims. This can make a significant difference in how much you recover from the insurance company. You do not have to worry about expert auto lawyers being too expensive for you, because they generally do not charge hourly fees but, rather, a contingency fee.

Experience

The second most critical attribute to look for in a prospective car injury lawyer is his or her experience level. It’s not just a matter of being an experienced lawyer, you want an attorney who is very experienced in representing auto accident injury victims.

Following a car accident, the injuries you sustain may change your life drastically. Now is not the time to put your life and the way you are able to lead it in the hands of a rookie. Try to find a car accident attorney with at least five years of experience, ideally someone with experience representing car accident victims against the same insurance company. Consult with a seasoned lawyer who has many years of experience going up against the insurance companies.

However, it’s not just a matter of experience in car accident law. You want an attorney with years of trial experience, because your case may require going to trial.

Success

Finally, when considering a prospective car accident lawyer, you want to make sure he or she has been successful in the past and in the present. There is no point selecting a specialized lawyer with years of experience if he or she has not been successful against the auto insurance companies. It should not be difficult finding out how successful your prospective car lawyer is in representing auto accident injury victims. Just ask! If he or she has a proven track record of success, they will tell you and give you examples. Ideally, they will have been successful for past clients with similar injuries that you have sustained in the car accident.

In the end, you want a car accident lawyer who is an expert, experienced, and successful with respect to auto accident law in your state. Do not settle for anything less. There is absolutely no reason why you would need to.

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Sales Force Automation Software: Business Need

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Sales Force Automation Software was a major challenge before some decades that is successfully superseded by our techno-giants. The entire business community was longing for a system that could control; and monitor the track of sales and marketing activities. Things were getting tougher for an executive or an entrepreneur to manually handle the entire sales process and organizational activities. Moreover, the interaction with the clients was worsened. The answer to all those worries came in the form of this Software.

Streamlines Sales tasks

Sales Force Automation Software basically is another name for Customer Relationship Management Software. Its prime motto is to provide one-to-one interaction of organization executives with their customers. The primitive form of this Software was just for maintaining contacts. But rapid advancement of technology and rigorous endeavors from the technocrats has made it capable of overpowering the entire sales stage.

Online Sales Software handles all the sales tasks easily and gives you accurate sales reports on time. It is easy to use software which fulfills all the needs of the organization. It saves the precious time of the sales team and sales managers.

Web Based Technology

Online CRM Software encompasses cloud computing technology to perform the sales force automation. From Cloud Computing, we basically mean data to be stored in servers that are remotely located and are connected through network. Cloud Computing uses the SaaS module to provide this technology. SaaS stands for Software-As-A-Service. That means, the software needs not to be installed at the client’s computer. It is hosted from a remote server and its complete package can be accessed from there itself.

This Software has sorted out most of the problems faced by the entrepreneurs handling small to big organizations. Its easy usability, portability and anywhere operable flexibility have proved its worth over the previously launched hosted application.

Some Benefits of Online CRM Software over the premise hosted software are:

1) Premise hosted need to be installed to a computer. Thus it gets system specific. You can’t avail the software once you change the software. It can be used anywhere and at anytime, you can access the software any time you required.

2) Online CRM Softwares are cost effective. Whereas premise hosted software are much costlier than that.

3) There is a lot of extra IT infrastructure needed to successfully run premise hosted application. Whereas online application provide all kinds of functional service on a remote access basis.

4) The entire data load in case of premise hosted is upon your system. So, any time, there are chances of data crash and hardware failure. While in case of cloud computing, entire data load is upon the server. So your system is always safe from the impending dangers.

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Addition To The Control of Asbestos Regulations 2006 Proposed By HSE

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It was only in 1983 that Asbestos (Licencing) Regulations introduced the requirement for companies or individuals working with asbestos coating or asbestos insulation products to possess a Health and Safety Executive (HSE) licence.

Another twenty years elapsed before the 2003 Regulations instructed that the relevant authority must be notified of the details to any asbestos work which required a license, at least 14 days prior to the commencement of work. The Control of Asbestos Regulations, 2006 unified all previous prohibition and licencing regulations into one comprehensive reference document.

Following correspondence with the European Commission, the HSE is presently in consultation on plans to once again modify aspects of the 2006 Regulations. The aim is to more accurately reflect current levels of health risk concerns to companies and organisations who come into working contact with chrysotile white asbestos, estimated to be still present in a half a million premises around the UK.

Despite the continuing asbestos awareness campaigns of HSE, inconsistency of working knowledge and methods by construction firms and premises owners to the necessary actions required when first inspecting site building, encountering, containing and disposing of asbestos material.

Despite being banned from the 1980s onwards, white asbestos continued to be used in insulating materials such as wall board, wall coatings and cement products found in a wide variety of commercial and domestic building applications.

Currently, there are two existing categories of asbestos work:

1. Licensed asbestos work

2. Non-Licensed asbestos work

Currently, non-licensed work is exempt from requirements to:

– Notify work with asbestos to the relevant enforcing authority

– Carry out medical (respiratory) examinations

– Maintain registers of work (health records)

– Hold an asbestos licence

– Have arrangements to deal with accidents, incidents and emergencies

– Designate asbestos areas

While the licensed asbestos work category remains unchanged, HSE propose to modify non-licensed asbestos work by introducing additional measures for short duration exposure to ‘friable’ ( fragile and disintegrating) or ‘damaged or degraded’ asbestos. A new category of asbestos work is to be introduced in addition to the two existing categories.

3. Notifiable Non-Licensed Work (NNLW).

Work under this new category will be exempt from requirements to:

– Hold an asbestos licence.

– Have arrangements for accidents, incidents and emergencies.

– Designate asbestos areas.

However, work under the new category will require employers to:

– Notify their work with asbestos to the “relevant enforcing authority”.

– Carry out medical (respiratory) examinations.

– Maintain registers of work (health records).

HSE propose that requirements for notifying work with asbestos, health records and medical surveillance will not apply where:

a) Exposure of employees to asbestos is sporadic and of low intensity.

b) It is clear from the risk assessment that the exposure of any employee to asbestos will not exceed the control limitwhere the work involves –

(i) Short, non-continuous maintenance activities in which only non-friable materials are handled.

(ii) Removal without deterioration of non-degraded materials in which the asbestos fibres are firmly bonded in a matrix.

(iii) Encapsulation/sealing of asbestos-containing materials which are in good condition.

(iv) Air monitoring/control, and the collection /analysis of samples to confirm whether a material contains asbestos.

Existing regulations do not specifically require the asbestos to be ‘non-friable’ or ‘non-degraded’ and the European Commission also seems to require a respiratory examination of industry personnel every three years due to uncertainty of not will knowing if there has been an encounter with asbestos in ‘notifiable’ situations.

Throughout the twentieth century and right up until the present day, dangers of asbestos exposure were continually ignored by building trade personnel or building owners. As a result, joiners, plasterers, plumbers, electricians and other operatives would be constantly at fatal risk of inhaling deadly asbestos fibre dust, which remains permanently embedded within the linings of the lungs and would develop into asbestosis disease or the malignant incurable cancer, mesothelioma.

The first asbestosis symptoms would not appear until some 15 to 50 years later, often at an advanced stage when prognosis would be between 4 to 18 months.

In the UK, the number of deaths from mesothelioma has risen to 2, 250 in 2008 and over 2,000 diagnosed cases are recorded each year.

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Outsourcing Your Plastic Surgery Marketing

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As a plastic surgeon you set yourself apart from other doctors. Every day you prove your expertise and skill by sculpting and shaping clients into the people they want to be. That is why it is a good idea for you to do what you do best and let marketing experts do what they do best. Hire a professional plastic surgery marketing team and let them increase your client base.

What an SEO Professional Can Do For You

An internet marketer is skilled at optimizing your website for higher search engine ranking. The whole idea behind marketing is being seen and a professional knows how to get you seen better than anyone. He has spent years creating ways to grab the attention of the consumer. Just as you have spent years perfecting your skills.

It would take you just as long to learn how to successfully market your business. You didn’t learn how to be a plastic surgeon just by watching the techniques on television or by reading a few books. You learned hands on with the guidance of a professional. A marketing expert learned in much the same way.

Don’t Try to Do Everything

When you try to do everything on your own you end up stressing out and making mistakes. A few plastic surgery marketing mistakes can cost you quite a few clients. But, if your stress causes mistakes in your practice, then you are really in trouble. You could even lose your license. Outsourcing your marketing strategies takes away all of that stress.

A marketing expert can create a social media marketing campaign, an email campaign, create online videos and a slew of other effective promotional techniques to get your name out on the internet and a high search engine ranking. An SEO expert knows how reach a targeted audience that have already shown an interest in having plastic surgery.

Another good reason for hiring a professional is that the industry is constantly evolving. Once you think you know everything about plastic surgery marketing, things change. The techniques that worked yesterday may not work today. A professional marketer stays on top these changes and changes with them.

People like getting instant answers and that is what Google is all about. They just type in what they are looking for and in an instant they see over a hundred thousands results. If your website is down near the one hundred thousand mark, no will click on your link. If you are in the top five, you will have much more success. A marketing expert can get you into that top five.

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How to Stop Being Resigned to Living With an Alcoholic

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Alcoholism is an illness that can be much harder for those living with an alcoholic than it is for the alcoholic. Those with an alcoholic parent or spouse know the hardship of constantly worrying that their loved one will drive while intoxicated, sell personal valuables in order to finance their habit or go on a binge and disappear for days.

For many living with an alcoholic means constantly worrying about paying the bills, having to clean up after their alcoholic loved one, looking out for various signs of alcoholism, dealing with abuse, and even being unable to sleep from fear of what will happen next.

Instead of allowing or becoming resigned to the situation you must fight back. This is the only way to ensure better future! Use these top 5 tips to make a positive change to your live.

1. Take an honest look at the alcoholic: Recognizing the line between social drinking and alcohol abuse is not always easy to identify. Although an individual who only drinks a few glasses during the weekend might not be considered an alcoholic, anyone who drinks to the point that it affects their regular life can be considered to be abusing alcohol.

Talk to the alcoholic parent or spouse. Sit down and ask them why they drink. Discus worrying symptoms that indicate alcoholism such as drinking to the point of blacking out, needing to drink to feel better about their life and feeling ashamed over their drinking habits.

2. Let the alcoholic accept the consequences: To get out of resignation, let the alcoholic experience the negative consequences of drinking and do not let yourself take on responsibility for their actions. When living with an alcoholic do not call in for them if they miss work, never purchase alcohol for them, do not help them to bed or cleaning up the empty bottles after they have been drinking. To stay out of debt and get them to see how bad the situation has become do not buy alcohol for them or give them money to buy more.

3. Accept the reality: To change your life with an alcoholic parent or spouse, you need to accept the reality. Do not live in denial or make excuses for the signs of alcoholism being displayed. You should also not feel guilty or try to threaten or bribe them into giving up alcohol. Instead, deal with your own emotions, because this is the only thing you have power to control.

4. Do not engage: When living with an alcoholic, you are likely to notice that when heavily drinking they may start arguments, throw items around, or become verbally abusive. Do not allow yourself to be drawn into playing mind games or involved in fights! Make sure your spouse experiences being loved by you but detach yourself from the situation. If needed, leave the house for a few hours or go out with friends. By not accepting the outburst and bad behaviours they will see even faster that they need help.

5. Get Support: The road to recovery will not happen in just a few weeks or months. For some the process can take years! To get the emotional support needed to recognize and treat the signs of alcoholism therapists, support groups, online forums and even eBook systems can be accessed.

These treatment methods are enormously helpful for both the alcoholic and the individuals living with an alcoholic.

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