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How Text Message Marketing Helps Small Businesses

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In the modern world, mobile technology and its applications are being aggressively adopted by all and sundry. Of all the mobile applications, text messaging is the most basic and important one, which the mobile users can’t do without. Being aware of this popular option for communication, many businesses have already started taking advantage of text messaging for their marketing activities. Its cost effective nature and high reach is a boon for small businesses, which cannot afford high budgeted promotional strategies. Here, let us learn some of the advantages of text message marketing to the small businesses.

Reaches potential customers directly

Mobile phone is being considered as one of the basic necessities of life by many people today. It is must carry for almost everyone. Small business owners can precisely send messages to mobile phones of specific groups or subgroups in the local area which they serve. They can be rest assured knowing that their messages will reach their potential customers irrespective of the environment, time and location. Since, small businesses do not have large labor or infrastructure to communicate with every customer, this application is very important for them.

Provides brand awareness

Extravagant advertising to promote their brand is definitely not a cup of tea for businesses. In such cases, sending bulk messages to all sections of people describing the brand will for sure be the best strategy in spreading awareness in a very cost effective manner. Text messages can be delivered virtually immediately to a large number of people. No other marketing method has this ability by sending the details right into the potential customers’ pockets. Using this messaging, businesses can get instant and continuous recognition of their brand.

Easy business promotions

Text messaging is simple in nature and has high reach. Due to its simplicity, the communication is precise and up to the point without any gimcracks. This makes text messaging a right tool for small business promotion. Small businesses can use mobile text marketing for a wide range of purposes such as new product launches or arrivals, one day specials, special events, or anything else than can promote their brand in the market.

Encourages repeat sales

Sales are the life givers of small businesses. Without sales, it is difficult for a small business to survive in this competitive world. Since small businesses are not equipped with huge capital, aggressive marketing of their goods is a difficult task, resulting in decreased sales. Small businesses can treat their subscribers and already existing customers as an exclusive group by sending special offers and regular updates on products or services. This increases loyalty and encourages repeated purchases.

Increases customer loyalty

Acquiring a customer is a difficult task, maintaining an existing one is even more difficult. Holding on to customers is the biggest challenge for any business for that matter. However large companies can manage it by various means, but the problem aggravates in small businesses, where losing even a single customer can impact on the entire business. By sending regular updates including offers, discounts and others using text messages, small businesses can maintain a regular personal communication with their customers, which increases loyalty among them.

Reliable performance

Text messaging can be considered a reliable option as more than 90 percent of all text messages are read by the recipients. Various statistics prove that text messaging plays a vital role in generating profits for a company. Small businesses cannot experiment with other marketing methods such as billboard advertising, distribution of flyers, advertising in TV or radio, whose results cannot be measured.


For one reason if the small businesses are bound to rely on text message marketing, then it would definitely be its low costs. Text messaging demands low investment but generates significant profits. Text message enables wide reach, direct communication, aggressive and repeated promotions, customer acquisition and retention at very low rates which otherwise would require huge budget allocations.

A business without communication is just impossible. In this context, low capital firms can blindly rely on text message marketing that spreads the word generating huge returns on investments.

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Addition To The Control of Asbestos Regulations 2006 Proposed By HSE

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It was only in 1983 that Asbestos (Licencing) Regulations introduced the requirement for companies or individuals working with asbestos coating or asbestos insulation products to possess a Health and Safety Executive (HSE) licence.

Another twenty years elapsed before the 2003 Regulations instructed that the relevant authority must be notified of the details to any asbestos work which required a license, at least 14 days prior to the commencement of work. The Control of Asbestos Regulations, 2006 unified all previous prohibition and licencing regulations into one comprehensive reference document.

Following correspondence with the European Commission, the HSE is presently in consultation on plans to once again modify aspects of the 2006 Regulations. The aim is to more accurately reflect current levels of health risk concerns to companies and organisations who come into working contact with chrysotile white asbestos, estimated to be still present in a half a million premises around the UK.

Despite the continuing asbestos awareness campaigns of HSE, inconsistency of working knowledge and methods by construction firms and premises owners to the necessary actions required when first inspecting site building, encountering, containing and disposing of asbestos material.

Despite being banned from the 1980s onwards, white asbestos continued to be used in insulating materials such as wall board, wall coatings and cement products found in a wide variety of commercial and domestic building applications.

Currently, there are two existing categories of asbestos work:

1. Licensed asbestos work

2. Non-Licensed asbestos work

Currently, non-licensed work is exempt from requirements to:

– Notify work with asbestos to the relevant enforcing authority

– Carry out medical (respiratory) examinations

– Maintain registers of work (health records)

– Hold an asbestos licence

– Have arrangements to deal with accidents, incidents and emergencies

– Designate asbestos areas

While the licensed asbestos work category remains unchanged, HSE propose to modify non-licensed asbestos work by introducing additional measures for short duration exposure to ‘friable’ ( fragile and disintegrating) or ‘damaged or degraded’ asbestos. A new category of asbestos work is to be introduced in addition to the two existing categories.

3. Notifiable Non-Licensed Work (NNLW).

Work under this new category will be exempt from requirements to:

– Hold an asbestos licence.

– Have arrangements for accidents, incidents and emergencies.

– Designate asbestos areas.

However, work under the new category will require employers to:

– Notify their work with asbestos to the “relevant enforcing authority”.

– Carry out medical (respiratory) examinations.

– Maintain registers of work (health records).

HSE propose that requirements for notifying work with asbestos, health records and medical surveillance will not apply where:

a) Exposure of employees to asbestos is sporadic and of low intensity.

b) It is clear from the risk assessment that the exposure of any employee to asbestos will not exceed the control limitwhere the work involves –

(i) Short, non-continuous maintenance activities in which only non-friable materials are handled.

(ii) Removal without deterioration of non-degraded materials in which the asbestos fibres are firmly bonded in a matrix.

(iii) Encapsulation/sealing of asbestos-containing materials which are in good condition.

(iv) Air monitoring/control, and the collection /analysis of samples to confirm whether a material contains asbestos.

Existing regulations do not specifically require the asbestos to be ‘non-friable’ or ‘non-degraded’ and the European Commission also seems to require a respiratory examination of industry personnel every three years due to uncertainty of not will knowing if there has been an encounter with asbestos in ‘notifiable’ situations.

Throughout the twentieth century and right up until the present day, dangers of asbestos exposure were continually ignored by building trade personnel or building owners. As a result, joiners, plasterers, plumbers, electricians and other operatives would be constantly at fatal risk of inhaling deadly asbestos fibre dust, which remains permanently embedded within the linings of the lungs and would develop into asbestosis disease or the malignant incurable cancer, mesothelioma.

The first asbestosis symptoms would not appear until some 15 to 50 years later, often at an advanced stage when prognosis would be between 4 to 18 months.

In the UK, the number of deaths from mesothelioma has risen to 2, 250 in 2008 and over 2,000 diagnosed cases are recorded each year.

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Outsourcing Your Plastic Surgery Marketing

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As a plastic surgeon you set yourself apart from other doctors. Every day you prove your expertise and skill by sculpting and shaping clients into the people they want to be. That is why it is a good idea for you to do what you do best and let marketing experts do what they do best. Hire a professional plastic surgery marketing team and let them increase your client base.

What an SEO Professional Can Do For You

An internet marketer is skilled at optimizing your website for higher search engine ranking. The whole idea behind marketing is being seen and a professional knows how to get you seen better than anyone. He has spent years creating ways to grab the attention of the consumer. Just as you have spent years perfecting your skills.

It would take you just as long to learn how to successfully market your business. You didn’t learn how to be a plastic surgeon just by watching the techniques on television or by reading a few books. You learned hands on with the guidance of a professional. A marketing expert learned in much the same way.

Don’t Try to Do Everything

When you try to do everything on your own you end up stressing out and making mistakes. A few plastic surgery marketing mistakes can cost you quite a few clients. But, if your stress causes mistakes in your practice, then you are really in trouble. You could even lose your license. Outsourcing your marketing strategies takes away all of that stress.

A marketing expert can create a social media marketing campaign, an email campaign, create online videos and a slew of other effective promotional techniques to get your name out on the internet and a high search engine ranking. An SEO expert knows how reach a targeted audience that have already shown an interest in having plastic surgery.

Another good reason for hiring a professional is that the industry is constantly evolving. Once you think you know everything about plastic surgery marketing, things change. The techniques that worked yesterday may not work today. A professional marketer stays on top these changes and changes with them.

People like getting instant answers and that is what Google is all about. They just type in what they are looking for and in an instant they see over a hundred thousands results. If your website is down near the one hundred thousand mark, no will click on your link. If you are in the top five, you will have much more success. A marketing expert can get you into that top five.

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How to Stop Being Resigned to Living With an Alcoholic

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Alcoholism is an illness that can be much harder for those living with an alcoholic than it is for the alcoholic. Those with an alcoholic parent or spouse know the hardship of constantly worrying that their loved one will drive while intoxicated, sell personal valuables in order to finance their habit or go on a binge and disappear for days.

For many living with an alcoholic means constantly worrying about paying the bills, having to clean up after their alcoholic loved one, looking out for various signs of alcoholism, dealing with abuse, and even being unable to sleep from fear of what will happen next.

Instead of allowing or becoming resigned to the situation you must fight back. This is the only way to ensure better future! Use these top 5 tips to make a positive change to your live.

1. Take an honest look at the alcoholic: Recognizing the line between social drinking and alcohol abuse is not always easy to identify. Although an individual who only drinks a few glasses during the weekend might not be considered an alcoholic, anyone who drinks to the point that it affects their regular life can be considered to be abusing alcohol.

Talk to the alcoholic parent or spouse. Sit down and ask them why they drink. Discus worrying symptoms that indicate alcoholism such as drinking to the point of blacking out, needing to drink to feel better about their life and feeling ashamed over their drinking habits.

2. Let the alcoholic accept the consequences: To get out of resignation, let the alcoholic experience the negative consequences of drinking and do not let yourself take on responsibility for their actions. When living with an alcoholic do not call in for them if they miss work, never purchase alcohol for them, do not help them to bed or cleaning up the empty bottles after they have been drinking. To stay out of debt and get them to see how bad the situation has become do not buy alcohol for them or give them money to buy more.

3. Accept the reality: To change your life with an alcoholic parent or spouse, you need to accept the reality. Do not live in denial or make excuses for the signs of alcoholism being displayed. You should also not feel guilty or try to threaten or bribe them into giving up alcohol. Instead, deal with your own emotions, because this is the only thing you have power to control.

4. Do not engage: When living with an alcoholic, you are likely to notice that when heavily drinking they may start arguments, throw items around, or become verbally abusive. Do not allow yourself to be drawn into playing mind games or involved in fights! Make sure your spouse experiences being loved by you but detach yourself from the situation. If needed, leave the house for a few hours or go out with friends. By not accepting the outburst and bad behaviours they will see even faster that they need help.

5. Get Support: The road to recovery will not happen in just a few weeks or months. For some the process can take years! To get the emotional support needed to recognize and treat the signs of alcoholism therapists, support groups, online forums and even eBook systems can be accessed.

These treatment methods are enormously helpful for both the alcoholic and the individuals living with an alcoholic.

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There Is Someone to Help in Case of a Train Accident

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It is difficult to even think of an accident when it comes to trains, which are the safest mode of transportation. Why an accident, you may say, when they have got a separate track to run on? You are right in a way, as trains do not face any traffic and hence there is theoretically no chance of them facing any accident. But train accidents do take place, and in fact the number of train mishaps has significantly gone up with advancement of technology and an increase in their speeds.

Train accidents are disastrous, to say the least. They cause havoc as there is a lot of damage to the property and significant loss of lives. These mishaps leave a heavy trail of destruction every time they take place. Authorities are naturally concerned, and wish to stop them for ever. Human error has emerged as the single most important factor responsible for a train accident, and it is only to be expected considering the harsh nature of the duty of a train driver.

Trains are part of public transport system and it is the duty of the authorities to see that they are absolutely safe for the commuters. Transport companies earn profit, and hence they are also responsible for their maintenance and safe running. These companies are accountable whenever there is any train accident. If you or any of your acquaintance has been involved in any train accident, it is your right according to the law, to receive compensation for any injury that you might have sustained. As told earlier, mishaps involving trains are of serious proportions and apart from many losing lives, those surviving these disasters carry injuries of grievous nature that require not only hospitalization, but costly treatment for a lengthy period of time.

In any train accident, it is easy to see that you are not at fault from any angle, and it is the error and lapse on the part of the transport company that cause you so much of pain and suffering. It therefore becomes imperative to consult an experienced train accident attorney from your area to represent you in the court of law and fight for a decent compensation on your behalf. As the accident is almost always a result of human error or mechanical failure, the transport company is liable to pay you compensation for the damages caused to you which may be of serious proportions.

The attorney is expert in handling such cases and he can pinpoint the causes of disaster which may be negligence in maintenance, driver’s lapse, faulty tracks or any other reason. The transport company can be held accountable for all your injuries, both physical and psychological, and you stand to get monetary compensation for your loss on all accounts.

You can get the number of train accident lawyer in telephone directory or you can conduct a search on the internet to find the nearest attorney. Make sure that the legal fee of the lawyer is manageable. In many cases, these attorneys claim a fee only if they are able to win compensation for you. As such there is no harm in taking the services of an experienced lawyer.

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The Reverse Funnel System Members Area Review – A Look Inside the Exclusive RFS Backend

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If you haven’t joined The Reverse Funnel System online home based business yet and are wondering what types of tools and training are included in the members area, read on. In this brief article, I’m going to reveal what Reverse Funnel System members get access to and how the area is laid out. Hopefully by the time you’re done reading this, you’ll have a better idea of what to expect when you join the RFS.

The layout of the Reverse Funnel System members area is very straight forward. There are 8 icons at the top of the page:

1. Home – Drop down menu contains login and logout links, as well as a link to the help area.

2. Leads – Navigate through the various parts of the “funnel” and track leads as they work through the Reverse Funnel System process.

3. Stats – Complete campaign and email stats tracking.

4. Mail – View pre-written autoresponders.

5. Calendar – Contains the daily training call schedule as well as a personal calendar to track your business activities.

6. Tools – A suite of tools to manage your RFS operations.

7. Marketing – Grab banners, form codes, create campaigns, and search the RFS advertising database.

8. Training – Provides access to pre-recorded training calls.

Also, in the main area there is an “In the Spotlight” section which shows all of the RFS members who made at least $1,000 in the past week, the 10 newest Reverse Funnel System members, a motivational quote of the day, a schedule of the live training events going on for the day, and last but not least your upline’s contact details.

Hopefully this short article has given you a helpful overview of what is included in The Reverse Funnel System members area. Having a “dashboard” like this where you can login and view the stats of all campaigns to see exactly what is going on in your business is extremely helpful. Overall, it’s quite impressive.

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Prepare Your Staff Members For a New Electronic Medical Records System

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‘Buy-In’ from your employees is a factor in implementing big changes.

Managing and having a positive influence on the staff is one of the most important elements in the implementation of an EMR (Electronic Medical Records) system.

Executive search firm Korn/Ferry International states that one of the biggest mistakes made is when execs join a company to implement changes, they fail to recognize the existing culture in the corporation or office. For example, a controlling manager enters a company which utilizes a more collaborative system, which leads to struggles and resistance.

It is preferable to find ways to adapt into the pre-existing culture of the office, to assist with the staff’s acceptance of the shift from paper-based record-keeping to EMR.

Planning is Key

Proper planning and the ability to make minor adjustments is a great way to evade the necessity of completely pulling the plug on an EMR project. A great tool to make use of during a transitional phase of significance is the “change management” concept, undergoing change in a pre-planned and systematical way.

Below find some important factors in change management which are adaptable for EMR system implementation:

Acknowledge the human aspect

There will be change and this could cause anxiety. Without ‘buy-in’ from employees, a new system will probably become a failure.

Begin at the top

It’s particularly important for top staff members, including doctors and administrators, to get on board. Among the physicians, a ‘champion’ is required; that is, a doctor who is committed to realize this project through to completion, hopefully someone savvy with technology but not over-optimistic.

Every layer needs to become involved

Set up an employee committee which will develop proposals to be delivered to the physicians. These committee members should be the people who will be utilizing the EMR system, such as admin, business office, and assistants.

Formally present your case

A need for change will be questioned by the status quo. You’ll need a written statement of the vision, explained so that the how, who, what and why of the change to EMR is fully explained. Include proof that the move to a paperless system is a clearly better alternative. Otherwise, people won’t use it.


Group leaders have ownership over different elements of the projects. These members have better cred with their subordinates, in comparison to the doctors. These core individuals should be first trained, then taught to train others in the practice.


Keep the dialogue channels open, encouraging feedback at every step. Keep a plan with sequence of actions. Make sure the staff has the necessary information and is involved in the implementation process.


Identify the top values, perceptions, beliefs and potential sources of resistance when assessing the cultural landscape. At times people are set in their ways; for example, the physician who is unable to check email, or the assistant who doesn’t like to use a computer mouse.

Explicitly address the culture

People should gradually learn new skills, at least in small steps. This will enable them to learn more about using computers, including hardware, applications, and more advanced systems such as EPM practice-management software, finally leading up to EMR. Unless you’re able to get the more resistant doctors involved, they could pose problems or delays.

Expect the unexpected

Problems will surely crop up. Events may cause a delay in the ‘live’ date of conversion onto the updated system. These delays will cause ripple effects which can be better managed with the right flexibility in planning by the committee.

Be clear in speaking to every individual

What’s expected from everyone must be clearly understood. Confidence is good, if not to the point of being unrealistic. When problems do arise it’s helpful to be able to counter the fears of the staff members.

In cases of EMR systems failing, often this has much to do with improper planning, inadequacies in implementation, or software deficiencies. The changes which will be occurring on the humanistic side will show this to be especially true. Planning the integration into a particular practice before doing the actual program install will be planning time well spent. This will have an ultimate effect on the bottom line.

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