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Paul Newman and I – From "The Impostor Syndrome – How to Replace Self-Doubt with Self-Confidence"

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I once saw Paul Newman in a TV interview say that he always had the fear that one day someone would push through the crowd of his admirers, grab him by the arm, and say, “It’s over. It was all a mistake. You are coming back to paint houses.”

I understood exactly what he meant. He was describing the underlying fear that your good fortune is going to end and/or that someone is going to discover that you are a fraud.

Psychologists call this “The Impostor Syndrome.”

I am not a psychologist nor do I play one in this book. This book is about my obstacles and personal experiences and the strategies I’ve used and developed to overcome the self-doubt I lived with for many years.

I thought that once I built a successful business and was receiving international acclaim for my work in the martial arts, the self-doubt would evaporate. Instead, my self-doubt returned with a new name, The Impostor Syndrome.

The Impostor Syndrome is the feeling of being a fraud. Regardless of what is going on around you, there is a nagging feeling people will find out that you are not as smart, good, talented, successful, or anything else positive, as they think you are. It’s as though you aren’t the person you appear to be to the rest of the world.

The dread that you are to be found out or exposed as being inadequate is always present. The resultant undercurrent of self-doubt makes it hard to strive for excellence because the more you draw attention to yourself; the more vulnerable you are to being unmasked.

Studies in the mid-1980s show that as much as 70% of successful people suffered from the Impostor Syndrome in varying degrees. It’s difficult to know exactly how many people have achieved less or never even tried to succeed due to the Impostor Syndrome.

You could call the Impostor Syndrome “Advanced Self-Doubt.” The Impostor Syndrome is prevalent in successful, high-achieving people. Most other people aren’t terribly concerned about being exposed because they live low-risk lives.

High-achievers risk on many different levels, and when that risk pays off and the self-image doesn’t match the rewards of the achievement, the Impostor Syndrome takes root.

We have often observed this in entertainers who work to get to the top and then, once they are there, destroy themselves with drugs and alcohol.

For me, a key realization regarding self-doubt and then later the Impostor Syndrome was that every successful person “fakes it until they make it.” No one has all the answers right out of the gate. But you have to get in the gate to get into the race.

One of my favorite programs is a reality show from the UK called “Faking It.” This show takes someone from one field or background and gives him or her 30 days to learn a new skill and convince experts in that field that they are legitimate.

For instance, they once gave a very conservative young woman, classically trained, a month to learn how to be lead singer for a hard rock band. A minister was given the same time to become a used-car salesman, and a chess champion was given the task of passing himself off as the coach of a rugby team, though he had never played the game or even enjoyed sports at all.

Regardless of the success of the participants in that show, you can understand why they would have self-doubts about their place and position. They fear they will be discovered as a fraud. Paul Newman and I had that same feeling but in real life instead of a “reality show.” Regardless of our individual levels of success, lingering self-doubt cast a gray cloud on our clear blue futures.

Faking It instantly recreated the symptoms of the Impostor Syndrome which include:

1. A guilty feeling you are getting away with something.

2. A feeling you’re going to be exposed as an intellectual fraud or fake at some point.

3. Inability to take credit for your success or even say, “Thank You” to praise.

Self-doubt has affected my thought patterns since I was a kid. Those thought patterns resulted in patterns of behavior, both good and bad, that defined my life. This book is about how I overcame extreme self-doubt and negative programming.

As you read keep in mind that all the strategies I share with you have worked for me. I’m sure they will work for you. Essentially, this book will help you to “train your brain.” That sounds simplistic, but most of us were never taught how to think; yet what is more important? To be sure, I’m still learning and making mistakes, but I’ve come a long way, and I’m sure I can help you accelerate your growth.

I know a lot has been written about self-confidence. Here is my perspective on self-confidence and self-doubt. Imagine self-confidence as a positive number. The more confidence you have the higher the number. Imagine self-doubt as a negative number. The more you have, the farther away you are in the opposite direction.

Here’s the good news. As your competence grows in any area, you move from the negative numbers of doubt into the positive numbers of confidence. Here’s the reality. Soon after high school or college most people stop trying to “improve their numbers.” That could easily have happened to me, but I don’t want it to happen to you.

To say that I was a quiet kid would be understating it to the extreme. I can recall going days without speaking to other kids at school. I felt if I said nothing, I couldn’t be teased for saying something stupid.

Bless their hearts, my parents loved me very much and I them, but in our family the primary training method was to scream when something went wrong. If I did something wrong, it was Go Directly To Scream; Do Not Pass Go; Do Not Ask Questions First. After a while, you just learn to be quiet.

On the positive side, the fear that I might be judged as inadequate drove me to study, research, and develop a true hunger for information and learning. As I entered any new field of endeavor I invested time and money in learning how the best of the best made a success of it, and then I modeled their key behaviors and strategies.

There is no doubt that martial arts played a pivotal role in my gaining the confidence to give myself a chance. From my first karate class on February 12, 1974, I knew I had found my calling. In that first class at age 13, I knew this was what I wanted to do for the rest of my life, and I’m still at it. I began teaching private lessons for $7 per hour in 1976. That was great for a 16-year-old at the time. I was hired on as a staff instructor for $5 per class in 1978 after earning my black belt.

As my competence in the martial arts improved, my confidence in many areas of life improved. I knew if I could learn to jump over two people and break three boards with a flying sidekick, certainly I could learn to drive a car. Competence led to confidence.

In time, I was on my own, teaching around the area at various community centers and halls. I even taught an accredited college course for a few years, which was ironic because I never graduated high school. I used to joke that I dropped out of high school so I could teach college.

I didn’t have to work many hours, and I had Friday through Sunday off. As a young man, I didn’t have many needs nor did anyone expect me to be well off. I could keep expenses low. So I always had a little cash in my pocket. Being a champion karate instructor brought with it all kinds of social benefits, from meeting girls to being treated like a local celebrity.

However, my friends at the time were following a more traditional path. They were going to college and/or working at jobs they hated. They always seemed broke, even though they put in horrendous hours to make any money. They were miserable at their jobs, but I loved mine. They were broke, but I always had some cash to play with. They would tease me about getting a real job, while envying my position.

Eventually, the contrast started to get to me. I began to feel guilty about this great life I was leading. I started to doubt that I deserved it. One weekend, I was scheduled to fight in a tournament in Gainesville and came up a day early to have lunch with a former girlfriend.

Over a nice outdoor meal, I described to her my situation and my growing feelings of self-doubt and guilt. “I work maybe three hours a day, Monday through Thursday. I make good enough money to get by. On the other hand, my friends are all working forty or more hours and struggling. How can that be?”

She looked me straight in the eyes and said, “John, I know you. You wouldn’t accept anything less.”

There are moments in life that I call “emotional thresholds.” Once you break through them, you begin to destroy all self-doubt related to that area of your life. This was one of those moments for me. It was as though I had permission to design the life that I wanted, rather than follow the path of a fresh rat in the race. While it didn’t entirely erase my self-doubt, it gave me a surge of momentum in the right direction.

That sense of getting permission to live life on my terms was a huge moment for me, so let me share this with you right now:

You, like me, have permission to create the life you want.

As a direct result of my crashing through that emotional threshold on that day at lunch with my friend, I have had a rewarding and lucrative career in the martial arts. I say this because the martial arts industry does not produce a lot of high-income earners. Martial arts schools are usually mom-and-pop labors of love.

One of my other mentors was an acclaimed plastic surgeon. He told me once that he was a millionaire by the age of 37. I made a goal to do the same. I beat him by six months.

A key to my transformation from self-doubt to self-confidence was an understanding of the power of programming and self-image.

Still, the skills of wealth-building and entrepreneurship were like a foreign language to my family and those of my friends. Not necessarily because our parents were against it, but beyond, “Get a good job and work hard,” they didn’t really have a strategy for success.

Though we were programmed to follow a traditional path of doing well in school in order to get a good job working for someone else, the fact is that the majority of millionaires are self-employed. You rarely build wealth working for someone else. I heard a great line somewhere. A small business owner puts his hand on his employee’s shoulder and points to a big house on a hill and says, “You see that big beautiful home? If you work really hard for me, I can have that one day.”

I had two big problems with the traditional path. One, I hate getting up to an alarm clock. Today the only time I use an alarm clock is if I have to catch a plane. Second, I also hated the idea that one third of my life would be spent doing something I didn’t like. That didn’t make any sense to me.

Ever since I was a little boy reading biographies of my sports heroes, I wanted to be either an athlete or a teacher. The martial arts provided me with the perfect platform to combine those two passions. Every day I work at something I love.

My next emotional threshold came when I began teaching. While I knew nothing about business at that time, I did know that I wanted to be the best teacher in the area.

A good friend of my instructor Walt Bone was Mike Anderson, an eccentric genius. Mike used to tell me all the time, “John, you’re a great teacher. You should open a school and make a lot of money.” As flattered as I was, I knew nothing about making money. I was sure I would embarrass myself trying to operate a business.

Then in 1984, Mike called to tell me that Joe Lewis was in town and he wanted me to meet him. As a point of comparison, if you are a golfer, it would be like hearing Jack Nicholas or Tiger Woods is in town.

As a teen, my heroes were Bruce Lee, Muhammad Ali, and Joe Lewis. When my friends and I would play fight, one of us would be Bruce Lee and the other a snarling Joe Lewis. Lewis and Chuck Norris were the biggest names in sport karate.

Mike wanted me to promote a Joe Lewis seminar, which I did. After the seminar, which was a success by everyone’s standards, I handed Joe $2,000 in cash and then told him he talks too much in his classes. (Sometimes I feel like I have “truth Tourette’s.”) The room froze. He looked at me and said, “No one has ever critiqued my teaching before . . .” I’m not sure if that meant “Thanks for the feedback” or “Who the heck are you?”

The next week I asked to spar with him. He told me point blank, “I don’t do that light contact stuff. I fight full contact.” I told him I trusted him not to hurt me and he didn’t. We trained hard and often for years following.

The pinnacle for me was when the top martial arts magazine interviewed him and asked who would carry his torch. He named my brother and me.

Joe would meet me to spar wherever I was teaching that particular night. One night it would be a basketball court, the next afternoon a college gym or a boxing club. At the same time, I was developing a strong following of students, mostly my college class students who became “karate addicts.” They took my two-hour college class and then followed me to wherever I was teaching to take more classes.

Finally, Joe called me on the phone. “John, you’ve got to give your students a home,” he said. “A place they can take pride in and call their own. If they go off to college, they can look forward to coming home to their school.”

That was my next emotional threshold. Despite my lack of business savvy, I understood him exactly. I literally lived in my instructors’ karate school at times. Most of the time I stayed all night to train, but sometimes I stayed there to escape my home life. I had a strong emotional connection to the martial arts school as a refuge. The next day I started looking for a location for my school.

My goal for this book is to use my story to help you understand on a deep level that self-doubt is common even among successful people. We all have self-doubt. What is important is how we handle it. What I’m about to share with you is what I have done to break out of the prison of self-doubt. I realized that self-doubt is self-imposed and self-defeating, but it’s as common as a few extra pounds in the waistline. I’m going to help you lose them.

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Benefits of Bing and Yahoo Pay Per Click

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With today’s very competitive online marketing, it is important that a business creates a strong marketing effort to build qualified traffic to their website. Pay per click marketing is one great way of advertising on the Internet. It can bring a steady flow of traffic that can result to potential leads and new sales. Over the years, it has been proven profitable, especially if the business is targeting a segment of audience. Adding Bing and Yahoo to your Google pay per click marketing is worth considering.

Pay per click campaign is based on keyword selection specifically designed to revolve around search terms that are relevant for the site. They are normally the ads that show up at the top and right corner of a search page. Generally, search engines do not charge when displaying these ads, but when a visitor clicks on the ad or the link which lands back to the business’ site, only then, is the advertiser charged.

All throughout the pay per click marketing world, Google is leading all other search engines with their 67% market share. However, what most advertisers do not realize is that with the growing amount of traffic on Google, also comes a number of competitors, still making it hard to hit on search result targets.

So, what is the alternative? Over the last couple of years, Bing and Yahoo pay per click have emerged as Google’s number one competitor. Although, Yahoo’s market share only comes up to 11.6% and Bing’s to 16.7%. When combined, they total of over 30% and this can still make a dent with Google’s share. And for any advertisers who overlooks these numbers could be ignoring a large population of potential customers.

Other advantages of Bing and Yahoo pay per click, include:

  • Pay per click with Bing and Yahoo does not cost as much as with Google. – Many advertisers say that taking Google as their host for paid search is a complete campaign suicide, mainly because of their high costs. Relevant keywords being bid with Bing and Yahoo do not cost as much as $2 to $5 per click as with Google. For instance, one of the most expensive keywords in Google includes “insurance,” “loans,” “mortgage,” “trading,” which usually ranges from $30 to $50 per click. So, if you run a business about loans and need to bid on “house loans” keyword, a business can pay as much as $3500 a month for that particular keyword alone with Google. However, Bing and Yahoo give much more reasonable prices. They have the lowest cost per click, even with the most expensive keywords in AdWords that normally ranges from $0.10 to $2, but still lands in the first pages. More so, they offer long-tail keywords of four or more words, but still at a very reasonable price bid.
  • Bing and Yahoo have demographic advantages. – Although recently, Bing removed their feature to target ads by gender and age as they say they improve it to become more accurate. Bing and Yahoo still have a statistical advantage because 58% of their users are women, and their audiences are from an age group of 35-45 and 55-64, which are definite age groups that can afford to buy as much in the Internet. Furthermore, this is probably because Bing is owned by Microsoft, and they normally put default web browsers that come with the computer a user has bought, not unless of course, if they are tech savvy and knows how to change web search engines in their computers.
  • Bing and Yahoo allow their users to import campaigns from Google – most advertisers admit that they are always having a hard time running separate campaigns in Google, and with Bing and Yahoo as they do their best to update each. Now, AdCenter with Bing and Yahoo allows users to import their campaign from AdWords with Google, without even exporting a single file. This is perfect for advertisers who do not want to spend time editing, exporting, and re-uploading spreadsheets from one account to another.
  • Bing and Yahoo pay per click does not run on Internet Explorer alone – Recently, many adCenter users of Bing and Yahoo requested to expand their service outside Internet Explorer. Now, pay per click may also be run through Mac and Chrome users, including all other web browsers.
  • Bing and Yahoo for mobile – paid search through Bing and Yahoo is made easy as they launched Bing on mobile devices through WAP or GPRS connections. Not only will users enjoy “Find My Location,” applications, as well as driving directions and maps, but they will also be able to search for new information through their smart phones, and this means that pay per click campaigns will reach a much wider audience.
  • Bing and Yahoo have representatives to talk to for free, 24/7. – Microsoft has dedicated customer representatives who are specifically assigned to help Bing and Yahoo AdCenter users, even those that are starting with their Bing and Yahoo ads. They have a range of topics that they can help with, from starting up, to billing, managing campaigns, editorial questions, and campaign reports. In fact, they are even open to suggestions and comments, which is the main reason why Microsoft brought about the freedom for users to use their Bing pay per click campaign on other web browsers. More so, these representatives are always active in social media, so it could be easy to reach them in Twitter or Facebook.
  • Cross-Platform Analytic Reports – With Bing and Yahoo’s adCenter report, it becomes easy for users to compare keyword performance for their pay per click campaign with other search engines, so that they can make the most of their budget.
  • Potentially Better Return of Investments – any pay per click campaign is useless if it does not get positive results. Numerous advertisers have vouched that adCenter pay per click campaigns through Bing and Yahoo drove more traffic than keywords run with AdWords of Google, which significantly gives a better return on investment.

Even with the 67% market share of Google, if combined with costly prices for their pay per click campaign, and with their other seemingly flaws, Bing and Yahoo still strike as a better alternative to Google, and as they make a dent to Google’s ad campaign, soon more and more advertisers will realize the benefits and power of what Bing and Yahoo can offer with the increase of their sales and rapid growth of their business.

Additional Resources

  • Pay Per Click on Bing
  • Pay Per Click on Google
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Top Three Attributes of the Car Accident Lawyer You Should Retain

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Car accidents, including motorcycle and truck accidents, are serious business. They happen every day and, even if you’re the safest driver in the world, they can still happen to you. If you suffer serious injuries from a car, motorcycle, or truck accident, it is vital that you first speak to a car accident lawyer before you reach any settlement with the insurance company, which would like nothing more than to pay you the least amount possible. However, choosing the right lawyer is not as simple as the decision to consult with one. Here are the top three attributes that you should look for in a prospective car accident lawyer to retain.


One of the most critical attributes to look for in a prospective auto injury lawyer is whether he or she actually specializes in car, motorcycle, and truck accident law. As an injured accident victim, you will be relying on lawyer you retain to maximize your recovery from the insurance company. Do yourself a big favor and make sure you retain a lawyer who specializes exclusively in representing auto accident victims.

There are many attorneys in each state practicing personal injury law. However, personal injury law can cover a wide-range of injuries. You don’t want a personal injury lawyer that handles a wide variety of personal injury lawsuits. You want a lawyer that specializes exclusively in car, motorcycle and truck accident law; someone who day-to-day represents auto accident victims.

For example, if needed heart sugary, would you want a general surgeon operating on you or a heart surgeon? Retain a lawyer specializing in representing auto accident victims. This can make a significant difference in how much you recover from the insurance company. You do not have to worry about expert auto lawyers being too expensive for you, because they generally do not charge hourly fees but, rather, a contingency fee.


The second most critical attribute to look for in a prospective car injury lawyer is his or her experience level. It’s not just a matter of being an experienced lawyer, you want an attorney who is very experienced in representing auto accident injury victims.

Following a car accident, the injuries you sustain may change your life drastically. Now is not the time to put your life and the way you are able to lead it in the hands of a rookie. Try to find a car accident attorney with at least five years of experience, ideally someone with experience representing car accident victims against the same insurance company. Consult with a seasoned lawyer who has many years of experience going up against the insurance companies.

However, it’s not just a matter of experience in car accident law. You want an attorney with years of trial experience, because your case may require going to trial.


Finally, when considering a prospective car accident lawyer, you want to make sure he or she has been successful in the past and in the present. There is no point selecting a specialized lawyer with years of experience if he or she has not been successful against the auto insurance companies. It should not be difficult finding out how successful your prospective car lawyer is in representing auto accident injury victims. Just ask! If he or she has a proven track record of success, they will tell you and give you examples. Ideally, they will have been successful for past clients with similar injuries that you have sustained in the car accident.

In the end, you want a car accident lawyer who is an expert, experienced, and successful with respect to auto accident law in your state. Do not settle for anything less. There is absolutely no reason why you would need to.

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Sales Force Automation Software: Business Need

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Sales Force Automation Software was a major challenge before some decades that is successfully superseded by our techno-giants. The entire business community was longing for a system that could control; and monitor the track of sales and marketing activities. Things were getting tougher for an executive or an entrepreneur to manually handle the entire sales process and organizational activities. Moreover, the interaction with the clients was worsened. The answer to all those worries came in the form of this Software.

Streamlines Sales tasks

Sales Force Automation Software basically is another name for Customer Relationship Management Software. Its prime motto is to provide one-to-one interaction of organization executives with their customers. The primitive form of this Software was just for maintaining contacts. But rapid advancement of technology and rigorous endeavors from the technocrats has made it capable of overpowering the entire sales stage.

Online Sales Software handles all the sales tasks easily and gives you accurate sales reports on time. It is easy to use software which fulfills all the needs of the organization. It saves the precious time of the sales team and sales managers.

Web Based Technology

Online CRM Software encompasses cloud computing technology to perform the sales force automation. From Cloud Computing, we basically mean data to be stored in servers that are remotely located and are connected through network. Cloud Computing uses the SaaS module to provide this technology. SaaS stands for Software-As-A-Service. That means, the software needs not to be installed at the client’s computer. It is hosted from a remote server and its complete package can be accessed from there itself.

This Software has sorted out most of the problems faced by the entrepreneurs handling small to big organizations. Its easy usability, portability and anywhere operable flexibility have proved its worth over the previously launched hosted application.

Some Benefits of Online CRM Software over the premise hosted software are:

1) Premise hosted need to be installed to a computer. Thus it gets system specific. You can’t avail the software once you change the software. It can be used anywhere and at anytime, you can access the software any time you required.

2) Online CRM Softwares are cost effective. Whereas premise hosted software are much costlier than that.

3) There is a lot of extra IT infrastructure needed to successfully run premise hosted application. Whereas online application provide all kinds of functional service on a remote access basis.

4) The entire data load in case of premise hosted is upon your system. So, any time, there are chances of data crash and hardware failure. While in case of cloud computing, entire data load is upon the server. So your system is always safe from the impending dangers.

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Addition To The Control of Asbestos Regulations 2006 Proposed By HSE

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It was only in 1983 that Asbestos (Licencing) Regulations introduced the requirement for companies or individuals working with asbestos coating or asbestos insulation products to possess a Health and Safety Executive (HSE) licence.

Another twenty years elapsed before the 2003 Regulations instructed that the relevant authority must be notified of the details to any asbestos work which required a license, at least 14 days prior to the commencement of work. The Control of Asbestos Regulations, 2006 unified all previous prohibition and licencing regulations into one comprehensive reference document.

Following correspondence with the European Commission, the HSE is presently in consultation on plans to once again modify aspects of the 2006 Regulations. The aim is to more accurately reflect current levels of health risk concerns to companies and organisations who come into working contact with chrysotile white asbestos, estimated to be still present in a half a million premises around the UK.

Despite the continuing asbestos awareness campaigns of HSE, inconsistency of working knowledge and methods by construction firms and premises owners to the necessary actions required when first inspecting site building, encountering, containing and disposing of asbestos material.

Despite being banned from the 1980s onwards, white asbestos continued to be used in insulating materials such as wall board, wall coatings and cement products found in a wide variety of commercial and domestic building applications.

Currently, there are two existing categories of asbestos work:

1. Licensed asbestos work

2. Non-Licensed asbestos work

Currently, non-licensed work is exempt from requirements to:

– Notify work with asbestos to the relevant enforcing authority

– Carry out medical (respiratory) examinations

– Maintain registers of work (health records)

– Hold an asbestos licence

– Have arrangements to deal with accidents, incidents and emergencies

– Designate asbestos areas

While the licensed asbestos work category remains unchanged, HSE propose to modify non-licensed asbestos work by introducing additional measures for short duration exposure to ‘friable’ ( fragile and disintegrating) or ‘damaged or degraded’ asbestos. A new category of asbestos work is to be introduced in addition to the two existing categories.

3. Notifiable Non-Licensed Work (NNLW).

Work under this new category will be exempt from requirements to:

– Hold an asbestos licence.

– Have arrangements for accidents, incidents and emergencies.

– Designate asbestos areas.

However, work under the new category will require employers to:

– Notify their work with asbestos to the “relevant enforcing authority”.

– Carry out medical (respiratory) examinations.

– Maintain registers of work (health records).

HSE propose that requirements for notifying work with asbestos, health records and medical surveillance will not apply where:

a) Exposure of employees to asbestos is sporadic and of low intensity.

b) It is clear from the risk assessment that the exposure of any employee to asbestos will not exceed the control limitwhere the work involves –

(i) Short, non-continuous maintenance activities in which only non-friable materials are handled.

(ii) Removal without deterioration of non-degraded materials in which the asbestos fibres are firmly bonded in a matrix.

(iii) Encapsulation/sealing of asbestos-containing materials which are in good condition.

(iv) Air monitoring/control, and the collection /analysis of samples to confirm whether a material contains asbestos.

Existing regulations do not specifically require the asbestos to be ‘non-friable’ or ‘non-degraded’ and the European Commission also seems to require a respiratory examination of industry personnel every three years due to uncertainty of not will knowing if there has been an encounter with asbestos in ‘notifiable’ situations.

Throughout the twentieth century and right up until the present day, dangers of asbestos exposure were continually ignored by building trade personnel or building owners. As a result, joiners, plasterers, plumbers, electricians and other operatives would be constantly at fatal risk of inhaling deadly asbestos fibre dust, which remains permanently embedded within the linings of the lungs and would develop into asbestosis disease or the malignant incurable cancer, mesothelioma.

The first asbestosis symptoms would not appear until some 15 to 50 years later, often at an advanced stage when prognosis would be between 4 to 18 months.

In the UK, the number of deaths from mesothelioma has risen to 2, 250 in 2008 and over 2,000 diagnosed cases are recorded each year.

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Outsourcing Your Plastic Surgery Marketing

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As a plastic surgeon you set yourself apart from other doctors. Every day you prove your expertise and skill by sculpting and shaping clients into the people they want to be. That is why it is a good idea for you to do what you do best and let marketing experts do what they do best. Hire a professional plastic surgery marketing team and let them increase your client base.

What an SEO Professional Can Do For You

An internet marketer is skilled at optimizing your website for higher search engine ranking. The whole idea behind marketing is being seen and a professional knows how to get you seen better than anyone. He has spent years creating ways to grab the attention of the consumer. Just as you have spent years perfecting your skills.

It would take you just as long to learn how to successfully market your business. You didn’t learn how to be a plastic surgeon just by watching the techniques on television or by reading a few books. You learned hands on with the guidance of a professional. A marketing expert learned in much the same way.

Don’t Try to Do Everything

When you try to do everything on your own you end up stressing out and making mistakes. A few plastic surgery marketing mistakes can cost you quite a few clients. But, if your stress causes mistakes in your practice, then you are really in trouble. You could even lose your license. Outsourcing your marketing strategies takes away all of that stress.

A marketing expert can create a social media marketing campaign, an email campaign, create online videos and a slew of other effective promotional techniques to get your name out on the internet and a high search engine ranking. An SEO expert knows how reach a targeted audience that have already shown an interest in having plastic surgery.

Another good reason for hiring a professional is that the industry is constantly evolving. Once you think you know everything about plastic surgery marketing, things change. The techniques that worked yesterday may not work today. A professional marketer stays on top these changes and changes with them.

People like getting instant answers and that is what Google is all about. They just type in what they are looking for and in an instant they see over a hundred thousands results. If your website is down near the one hundred thousand mark, no will click on your link. If you are in the top five, you will have much more success. A marketing expert can get you into that top five.

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How to Stop Being Resigned to Living With an Alcoholic

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Alcoholism is an illness that can be much harder for those living with an alcoholic than it is for the alcoholic. Those with an alcoholic parent or spouse know the hardship of constantly worrying that their loved one will drive while intoxicated, sell personal valuables in order to finance their habit or go on a binge and disappear for days.

For many living with an alcoholic means constantly worrying about paying the bills, having to clean up after their alcoholic loved one, looking out for various signs of alcoholism, dealing with abuse, and even being unable to sleep from fear of what will happen next.

Instead of allowing or becoming resigned to the situation you must fight back. This is the only way to ensure better future! Use these top 5 tips to make a positive change to your live.

1. Take an honest look at the alcoholic: Recognizing the line between social drinking and alcohol abuse is not always easy to identify. Although an individual who only drinks a few glasses during the weekend might not be considered an alcoholic, anyone who drinks to the point that it affects their regular life can be considered to be abusing alcohol.

Talk to the alcoholic parent or spouse. Sit down and ask them why they drink. Discus worrying symptoms that indicate alcoholism such as drinking to the point of blacking out, needing to drink to feel better about their life and feeling ashamed over their drinking habits.

2. Let the alcoholic accept the consequences: To get out of resignation, let the alcoholic experience the negative consequences of drinking and do not let yourself take on responsibility for their actions. When living with an alcoholic do not call in for them if they miss work, never purchase alcohol for them, do not help them to bed or cleaning up the empty bottles after they have been drinking. To stay out of debt and get them to see how bad the situation has become do not buy alcohol for them or give them money to buy more.

3. Accept the reality: To change your life with an alcoholic parent or spouse, you need to accept the reality. Do not live in denial or make excuses for the signs of alcoholism being displayed. You should also not feel guilty or try to threaten or bribe them into giving up alcohol. Instead, deal with your own emotions, because this is the only thing you have power to control.

4. Do not engage: When living with an alcoholic, you are likely to notice that when heavily drinking they may start arguments, throw items around, or become verbally abusive. Do not allow yourself to be drawn into playing mind games or involved in fights! Make sure your spouse experiences being loved by you but detach yourself from the situation. If needed, leave the house for a few hours or go out with friends. By not accepting the outburst and bad behaviours they will see even faster that they need help.

5. Get Support: The road to recovery will not happen in just a few weeks or months. For some the process can take years! To get the emotional support needed to recognize and treat the signs of alcoholism therapists, support groups, online forums and even eBook systems can be accessed.

These treatment methods are enormously helpful for both the alcoholic and the individuals living with an alcoholic.

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