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The Fruits Of Burma, Mango, Papaya And Co Part 1

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Writing about fruits is similar to writing about e.g. flowers and/or vegetables. I think one cannot confine oneself to describing the fruit, flower or vegetable and some of the respective botanical aspects alone but should whenever it is possible and/or makes sense also address their origins, their trees or plants, the issue of symbolism and the uses they are put to – from the kitchen to the religious shrine to the pharmacy, as it were – as otherwise not only the reading about them might become a bit boring but also because the picture will remain incomplete. If you do not agree please tell me of what use it would be to merely tell you bananas and coconuts are growing in Burma and that bananas are yellow and bend whereas the kernel of the coconut is round to oval and brown? You see what I mean? I admit this article is a bit longer than my usual ones because I am also using a lot of botanical names (for the botanists amongst you) but it will nevertheless – so I hope – make interesting reading. It will at least – that I am very certain about – be quite instructive. By the way, you will be surprised to read that many flowers and/or fruits you like very much are belonging to families you would have never expected. Would you e.g. have expected that the strawberry is a member of the family ‘Rosaceae’ the flowers of which are known to you a rose? Or did you know that the core of the banana stem and the banana blossom are not only edible but are also very delicious? These things and much more will be revealed in this article.

OK, let us jump at the opportunity and learn more about fruits, in general, while concerning ourselves with the fruits of Burma (since 1989 also called Myanmar), in particular.

Burma is like all tropical and subtropical countries benefited by a climate that allows continuous growing, cultivating and harvesting of fruits both of seasonal and year-round kind. With its abundant moisture and warm to hot temperatures in the lowlands and temperate climate in the mountains it produces the most diverse fruits in high quality and in great quantities.

When speaking of fruits of Burma we must not only classify them into seasonal and year-round kinds but also into almost globally grown and cultivated ones such as e.g. the apple and grape or the strawberry and fruits such as the mango and the papaya or banana that are native to and exclusively growing in tropical and subtropical climates and countries.

In other words, the apple, grape and strawberry are non-tropical/subtropical fruits because they cannot thrive well without longer periods with temperatures about and below 0 degree Celsius/32 degree Fahrenheit, i.e. without frost and without essential environmental conditions such as the appropriate nourishment, soil drainage, proper degree of humidity, right amount of hours of sunshine/day, average temperatures, amount of water, etc. Merely soil, water and sunshine are not sufficient enough for a tree, plant or flower to thrive well.

Trees and plants may grow in environments they are not adapted to – which to become takes without interference through e.g. grafting and/or budding, a long evolutionary process – but cannot unfold their respective qualities to the full. So, do not expect of fruits that are not native to the tropics what you are in terms of size, colour, odour, flavour, sweetness, juiciness, etc. used to in your non-tropical home country where these fruits are native to. Do you have tropical or subtropical fruits such as bananas, mangosteen or papayas growing in North Europe or the north of North America? You see what I mean?

Nevertheless, I will, without spending too much time on them, include certain non-tropic fruits in this article as far as they are cultivated in Burma and will hopefully in a combined effort of nature and men by e.g. crossing of desirable parents or beneficial mutation in standard varieties adapt to the climate here. At the end of this process of the fruits concerned may have been developed new varieties with wonderful characteristics and qualities. Who knows? We cannot force nature to do its job; we can only assist and learn from it. Therefore, do not blame Burma for the fact that these non-tropical fruits are not as good here as in the countries they are native to and do not blame me for admitting that and just telling the truth. Burma cannot help it because it is a matter of nature and I am just being objective.

As for the former (the apple, etc) they are not as good in Burma as in other countries with proper natural environment but that should not pose any problem to foreign visitors to Burma who come e.g. from Europe or North America as they have these fruits in highest quality and abundance in their own countries. After all, these people do certainly not come to Burma in order to eat here those fruits which are cultivated in their home countries, maybe in their own garden. Actually they are not coming just to eat fruits but once being here it would be a shame not to eat them. They would be missing out on something really wonderful. However, as for the latter (the mango, etc.), Burma/Burma has a lot to offer that is truly remarkable. Mind you, we are not speaking of fruits that are available in Burma when speaking of the ‘Fruits of Burma’. It is true, all kinds of fruits are available in developed countries, even the most exotic, and those fruits that are not available there do simply not exist anywhere else, but tropical and subtropical fruits such as those of Burma might be available in foreign countries but do not grow there.

When speaking of fruits of Burma we are speaking of fruits that are typical of Burma and ripen here on the tree, bush or on the stem and not artificially and at storage facilities as those fruits that are determined for consumption in foreign countries are plucked prematurely in order not to be overripe when ultimately displayed in shops of far-away countries. In other words, fruits are often transported over great distances what even nowadays with our fast means of transportation takes a long time from the tree of the fruit farmer to the shelf of the shop in which they are finally sold. They must arrive at their destination close to or on but not after the peak of their ripeness since fruits decay very rapidly. Therefore they are plucked or picked before they have almost reached this point on the tree. And that makes a great difference in colour, odour and flavour. This is a difference that makes out all that what eating of fruits actually is about: savouriness. And savour you can the fruits of Burma in Burma; they are tree-ripened.

If you have a soft spot for tropical and subtropical fruits, Burma is the place to be because here they grow. From A as in ‘Awza thee’ or custard apple, as it is called in English, to Z as in ‘Zee thee’ or plum, here you get something for every taste even when allowing for the fact that not everyone likes every fruit what may be true especially for the ‘Du win thee’ (durian) and/or ‘Pein gne thee’ (Jackfruit), which are very healthy and much loved by almost all of the locals but not necessarily so by foreigners as at least their pungent smell, if that is the word, needs very much getting used to; if that is possible at all, that is.

But that you get here something for everyone is not all. As for certain fruits that are also growing in other tropical countries, in Burma you get the very best of them.

Now if you do not mind come and accompany me on my trip into the realm of Burma’s flora. Let us take a closer look at the fruits of Burma and in doing so keep the very best, the highlights of the journey, as it were, till the end. This trip is a little bit longer but as I hope both informative and entertaining. Fasten your seatbelts; here we go. The non-tropical fruits cultivated in Burma are e.g. the apple, grape and strawberry.

Those tropical fruits that are native to Burma and those that are not originated in Burma but have over time become part of its native flora are, in the category ‘year-round fruits’, e.g. the banana, papaya, lemon, lime or sweet lime, grapefruit/pomelo, pomegranate, avocado, coconut and fig.

In the category ‘seasonal fruits’ these are in the sequence of their season e.g. the mango and jackfruit, durian and mangosteen, guava, rambutan, lychee, pineapple, custard apple, orange, and water melon.

Let us begin our journey with the apple locally called ‘Pan thee’ that as stated above – though not native to Burma – is cultivated here since British times. As the locally grown quantities were not sufficient to meet the demand in terms of quantity and quality apples were imported and according to those of my friends who ate them they were very delicious. Still, apples are imported from e.g. China but they too are not so good. They are big and look good but have in the way of flavour, sweetness and juiciness not much to offer that is worth writing home about. Besides, they are relatively expensive.

In Burma apples are mainly cultivated in the north-eastern part of the country, in the foothills of the Shan mountains where in the higher regions at about 3510 feet/1070 metres the micro-climate is European-like, thus the temperatures lower than the usually tropical temperatures. But in size, odour, flavour and colour they do not quite meet the quality of those growing in western countries as the locally grown apples are rather tasteless, quite dry and not very sweet either. As for the vitamin contents, too, the level may not be as high as in Europe so that the ‘An-apple-a-day-keeps-the-doctor-away’ method might not work out so well here.

Be that as it may, ‘Pan thee’ is in Burma mainly eaten in the fresh state but can also be served as chief ingredients of deserts such as fruit salads, backed apples, apple pie and apple strudel. They can also be processed into dried apple slices, jelly, pasteurised juice, canned sauce, cider, vinegar and apple brandies. Apple upgrades as complement the flavour of many dishes but can also be an integral and main part of dishes, and is e.g. used as ingredient of pickled white cabbage (sauerkraut), goes very well with all kinds of game, is used as stuffing of goose roast and also makes a tasty meal when stewed and combined with either potato pancake or boiled potato topped with bacon sauce or in combination with fried sausage.

Apples are widely cultivated throughout temperate world regions such as northern Europe and North America and apple trees are best adapted to regions in which the average temperature approaches or is dropping to freezing point and below. Here the apples are best. The exact chilling requirements vary slightly from variety to variety but apple trees can withstand temperatures down to -40 degrees Celsius. Its native home is most probably the region between the Caspian and Black Sea.

The apple fruit develops from a blossom that is of rounded appearance and in its majority white with stripes or tints of rose. Some apple species do, however, bloom with white or red flowers. They wary in size from slightly bigger than a cherry to a grapefruit and have five seed pockets the number of seeds contained in them varying with the variety. Apple trees constitute the genus ‘Malus’ of the family ‘Rosaceae’. About seventy genera of the rose family are cultivated for e.g. food amongst them the apple and believe it or not the strawberry.

Strawberries though they too are not native to Burma are also cultivated here. The strawberry has no local name and is therefore here in Burma also called ‘strawberry’. This fruit that makes up the genus ‘Fragaria’ of the family ‘Rosachilaensis’ is although being smaller than the, e.g. in Europe consumed species developed from ‘Fragaria moschata’ growing galore throughout the cooler months of the year in the ‘Pyin Oo Lwin/Maymyo’ region. Maymyo is located some 68 kilometres/42.5 miles north-east of Mandalay in the foot hills of the Shan mountains.

The local variety is more like ‘Fragaria Vesca’, the forest strawberry, but very sweet when ripe.

Surely, this is good news for all those who cannot do without them for even a shorter time and happen to be here in the right period from January to March, which – by the by – is a time when in northern Europe the local strawberries are not yet on the market.

So, what most likely will immediately spring to the mind of western early post WW II generations visiting Maymyo/Pyin Oo Lwin during the strawberry season is the 1964 Beatles world-hit “Strawberry Fields Forever.”

Strawberries are rich in zinc and vitamin B9 or folic acid, which is a coenzyme needed for forming body protein and haemoglobin (an iron-protein compound in red blood cells) and quercetin that helps to alleviate allergies.

Strawberries are mainly eaten in the fresh state with sugar and cream but are also made into juice, syrup, wine, jam, used as chief ingredient of desserts such as fruit salad, ice-cream and for e.g. strawberry tart and cake.

The grape, local name ‘Tha byet thee’, is another example of a fruit not native to but cultivated in Burma since some three decades. They are cultivated in the area of Meiktila (Mandalay division) but are in size, taste and sweetness definitely inferior to, for instance, European and North American grapes. They are eaten in a fresh state, processed into raisins, and tread and made into wine, which however is more often than not on the rather sweet side. But the influx of foreign specialist during the last years has led to the production of high-quality vines mostly offered in higher class hotels and restaurants.

The banana, locally called ‘Hnget pyaw thee’, is like the papaya, guava and lime one of the year-round tropical fruits. The banana tree and the fruit are cultivated for their versatility. The local name hnget pyaw thee is a combination of ‘hnget’ (originally spelled ‘het’), which means ‘splitting’, ‘pyaw’ what means as much as ‘pulpy’ and ‘thee’, meaning ‘fruit’.

The banana belongs to the family ‘musaceae’ and makes up the genus ‘musa’ one of which is classified as ‘musa paradisiaca’, the other ‘musa textilis’ or ‘Manila hemp’, also ‘abaca’, which is native to the Philippines. The fibres of musa textilis are as its name denotes used for the production of high-quality matting.

The banana family with its two genera and about 40 species and many varieties typically occurs in the tropics and is originated in Southeast Asia. Bananas have sterile flowers and the fruit develops unfertilized so that bananas contain no seeds. The production of new plants is by vegetative means and propagation is from suckers that develop at the bases of old plants. Planted once they multiply without end. The banana tree is omnipresent in Burma although certain varieties prefer certain regions. It is almost impossible to make a step without seeing another banana tree; even in the big cities. They grow everywhere from the flatland to mountains in altitudes of 4.000 feet.

In the tropics the stems are annual. They die after perfecting the fruit and then new stems develop from the buds in the rootstock. Their growth is so rapid that their fruit is usually ripe within 10 months after the offsets are planted. The banana fruit itself ripens within about 6 months as is reflected in the local wisdom: “The bunch of bananas is ripe and fit when the babies learn to sit.”

The stems, which are actually not a stem at all but overlapping leaf bases can grow to a height of 10 to 40 feet/3 to 12 metres with crowns of large leaves of a lengths of up to 10 feet/3 metres. The flowers spring from the centre of the crown and are arranged in whorl-like clusters along the spike. The flowers on the top are male flowers and those at the base female flowers.

The banana fruit varies in lengths from about 4 to 12 inches/10 to 30 centimetres and the average weight of a bunch is about 25 lb/about 11 kg with some of them exceeding 40 lb/18 kg. The edible part of the banana fruit contains on average 75 percent water, 21 percent carbohydrate and about 1 percent each of the fat, protein, fibre and ash. Usually the banana is of yellow colour but there are also green, red and blue varieties, the latter being very rare.

After having worked ourselves through a lot of rather general stuff pertinent to the banana issue we will now come to the part with more local flavour and take a closer look at the ‘Burma banana family’ with some 12 members out of some 25 varieties that are said to exist in Burma.

Our ‘family’ however consists of those varieties that are mainly cultivated. Starting with the smallest one, the first member of this family is ‘musa cavendishii’, the small, sweet and slightly sour Chinese variety with the local name ‘Wet malut’ or ‘Pig’s limbo tree’.

Two other members locally called ‘Thee Hmwey’ or ‘fragrant fruit/banana fruit’ are the golden yellow thin-skinned it and the even when fully ripe thin-skinned green one. They are my favourite and very tasty. To my opinion not one of the European import standard brands comes close to it. The fruit pulp of both is of slightly yellowish-white colour and not too soft.

Since a family to be complete needs a mother we take for it the ‘Nanthabu’ or ‘short and perfumed’. Nanthabu makes a good mother because it is petit, fragrant, soft-skinned, well and round shaped, sweet with firm yet soft texture (like the thee hmwey) and not stringent.

Wet malut’s (the smallest family member) bigger brother is ‘Hpee gyann’ or ‘coarse hand’, a name that indicates that the fruit has here and there grainy excrescences. Unlike other varieties, which are not very tolerant to pressure this one can take a biff as it is very thick-skinned. The fruit is very thick and angular in shape. Its pulp is a bit sour and grainy and has like its brother ‘Hnget pyaw’ or ‘blue banana’ the skin of which sheens silvery-grey medicinal properties as it is conducive to digestion and bowl movement.

The father of the ‘Burma banana family’ is ‘Byat pyeih’ or ‘tray full’. Byat pyeih is huge and therefore nicknamed by locals ‘Hsin an’ what means ‘elephant tooth’. The fruit is bulky and its bunch is very heavy due to the giant size of bananas of this variety. You eat a maximum of four of them and you have definitely had your fill. The edible part of the fruit is compared to other varieties rather tasteless and has quite a coarse texture but is none the less very well edible. I like it.

The eldest son and pride of the family is ‘Shwe nga pyaw’ (‘Shweyni’) or the variety ‘Rubra’ of ‘Musa sapientum’. This variety is also known as golden or red banana. In its early stage it is of greenish-brown colour but as it matures it takes on a more and more shimmering red and in places reddish-golden/yellow colour. The fruit is almost as bulky and huge as byat pyeih and its pulp is slightly mealy, scented. It has a slight after-taste of a kind which may not be to everyone’s taste and is more on the yellow side yellowish-white. Shwe nga pyaw is the favourite banana for ceremonial offerings and comparatively expensive.

Two other family members are from Rakhine State on Burma’s west coast at the Gulf of Bengal. These are locally called ‘Rakhine nga pyaw’ or ‘Rakhine banana’ and ‘Nga pyaw chin’ or ‘Sour banana’. Rakhine nga pyaw is called by the Arakanese (Rakhine nationals) ‘Kalar nga pyaw’ or ‘Indian banana’. The fruit has a round body with a yellow and thin skin. The pulp is soft, yellowish-white and has a very pleasant, sweet taste what makes it much sought after. Nga pyaw gyin (sour banana) is as the name implies slightly more stringent and smaller in size than Rakhine nga pyaw yet quite tasty.

The next – also a fragrant type – is ‘Musa sapientum var. champa’, locally called ‘Htawbhat nga pyaw’ or ‘butter banana’ what gives already the information that the pulp of this variety is of creamy texture. The taste is pleasantly sweet, slightly fragrant and its skin is thin and yellow. Personally, I find the pulp a bit too soft but the taste is good.

The last member of our ‘Burma banana family’ is locally called ‘Thange zar’ or ‘Children food’. Its pulp is somewhat grainy, sweet and slightly stringent. In size the fruit is rather small and its skin is yellow.

The banana fruit is generally eaten in a fresh state either as part of a meal or in between. However, it is also served as chief ingredients of various cakes, deep fried with a coat of rice flour batter, as pancake filling or coated in a layer of chocolate on a stick. It is also preserved into crispy, dried slices (banana chips) with and without honey.

But it is not only the banana fruit that is eaten. Its flower and the core of the stem too are very delicious. The red flower petals of the bud at the apex of the spike give a very tasty salad.

Slices of the core of the banana tree stem are indispensable part of Burma’s very popular breakfast dish ‘Mohinga’, which is a thick, peppery, yellow fish soup/gravy made of fish, banana stem, ginger, garlic, lemon grass, oil, chilli powder and turmeric that is eaten with rice-noodles. It is very, very tasty.

Finally, the banana bud is also an architectural design motif, locally called ‘Hnget pyaw bu’ and plays as such an important role in Buddhist architecture. The banana bud is to be seen on tired roofs of pagodas, monasteries and in the spires of stupas.

The next year-round fruits in Burma are ‘citrus fruits’, namely the lemon, lime and the grapefruit/pomelo.

Citrus is the common name for several related evergreen trees and shrubs of the rue family and generally for the fruits they produce. This includes the citron, grapefruit, shaddock/pomelo, lemon, lime, orange, tangerine and bergamot (a pear-shaped orange). Citrus are native to Southeast Asia, belong to the family ‘Rutaceae’ and constitute the genus ‘Citrus’.

The lemon, also of the category ‘year-round’, locally called ‘Than ma yo thee’ develops from blossoms with five petals that are on the upper surface white and on the lower surface pinkish. The trees are cultivated throughout the tropical and subtropical regions and are small and thorny. They grow to about 10 to 20 feet/3 to 6 metres height and are sparsely covered by foliage.

The lemon fruit is of pale yellow colour, elliptically shaped and technically a berry. Its pulp consists of 8 to 10 segments, is of light-yellow colour and contains small, pointed, white seeds. The peel surrounding the fruit contains ‘oil of lemon’, which is used in the manufacturing of perfumes and lemon flavouring. The fruit is picked six to ten times yearly and a mature lemon tree may produce 1.000 to 2.000 fruits in this period.

Usually, the fruit is because of its stringency not eaten but cultivated for its juice that is refreshing and has medicinal properties and flavour. Lemon juice and/or syrup is used widely as a constituent of beverages, as a drink, salad dressing and as flavouring. The pulp of the lemon is used to making concentrated lemon juice that is used medicinal for its high vitamin C and ascorbic acid content.

In Burma, lemon juice is much favoured as present for elderly family members around the full moon day of Thadingyut that falls into September/October. Lemon is an antiseptic and due to its vitamin contents ant scorbutic, which are properties that are conducive to maintaining teeth and bones, the cleansing of body impurities and the prevention of diseases. Lemon is classified as ‘Citris limon’.

Lime is native to Southeast Asia and cultivated chiefly in tropical regions. Its local name is ‘Tham ya thee’ and its fruit develops from white flowers, which have five petals. It is spherical to oval in shape with a thick, yellow-greed rind. The pulpy flesh of the segments is acid, juicy and of yellowish-green colour. The lime tree grows to a height of approx. 15 feet/4.6 metres. Lime juice contains small quantities of vitamin C. Lime is classified as ‘Citrus aurantifolia’ and the Perrine lemon as ‘Citrus limon aurantifolia’.

Now we have reached the end of this leg of our long journey through the flora of Burma and I hope that you have enjoyed it (I have done my best to keep things entertaining) and on our way developed an appetite for the ‘Fruits of Burma’. They are at their best here in Burma where they grow and are waiting for you.

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Benefits of Bing and Yahoo Pay Per Click

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With today’s very competitive online marketing, it is important that a business creates a strong marketing effort to build qualified traffic to their website. Pay per click marketing is one great way of advertising on the Internet. It can bring a steady flow of traffic that can result to potential leads and new sales. Over the years, it has been proven profitable, especially if the business is targeting a segment of audience. Adding Bing and Yahoo to your Google pay per click marketing is worth considering.

Pay per click campaign is based on keyword selection specifically designed to revolve around search terms that are relevant for the site. They are normally the ads that show up at the top and right corner of a search page. Generally, search engines do not charge when displaying these ads, but when a visitor clicks on the ad or the link which lands back to the business’ site, only then, is the advertiser charged.

All throughout the pay per click marketing world, Google is leading all other search engines with their 67% market share. However, what most advertisers do not realize is that with the growing amount of traffic on Google, also comes a number of competitors, still making it hard to hit on search result targets.

So, what is the alternative? Over the last couple of years, Bing and Yahoo pay per click have emerged as Google’s number one competitor. Although, Yahoo’s market share only comes up to 11.6% and Bing’s to 16.7%. When combined, they total of over 30% and this can still make a dent with Google’s share. And for any advertisers who overlooks these numbers could be ignoring a large population of potential customers.

Other advantages of Bing and Yahoo pay per click, include:

  • Pay per click with Bing and Yahoo does not cost as much as with Google. – Many advertisers say that taking Google as their host for paid search is a complete campaign suicide, mainly because of their high costs. Relevant keywords being bid with Bing and Yahoo do not cost as much as $2 to $5 per click as with Google. For instance, one of the most expensive keywords in Google includes “insurance,” “loans,” “mortgage,” “trading,” which usually ranges from $30 to $50 per click. So, if you run a business about loans and need to bid on “house loans” keyword, a business can pay as much as $3500 a month for that particular keyword alone with Google. However, Bing and Yahoo give much more reasonable prices. They have the lowest cost per click, even with the most expensive keywords in AdWords that normally ranges from $0.10 to $2, but still lands in the first pages. More so, they offer long-tail keywords of four or more words, but still at a very reasonable price bid.
  • Bing and Yahoo have demographic advantages. – Although recently, Bing removed their feature to target ads by gender and age as they say they improve it to become more accurate. Bing and Yahoo still have a statistical advantage because 58% of their users are women, and their audiences are from an age group of 35-45 and 55-64, which are definite age groups that can afford to buy as much in the Internet. Furthermore, this is probably because Bing is owned by Microsoft, and they normally put default web browsers that come with the computer a user has bought, not unless of course, if they are tech savvy and knows how to change web search engines in their computers.
  • Bing and Yahoo allow their users to import campaigns from Google – most advertisers admit that they are always having a hard time running separate campaigns in Google, and with Bing and Yahoo as they do their best to update each. Now, AdCenter with Bing and Yahoo allows users to import their campaign from AdWords with Google, without even exporting a single file. This is perfect for advertisers who do not want to spend time editing, exporting, and re-uploading spreadsheets from one account to another.
  • Bing and Yahoo pay per click does not run on Internet Explorer alone – Recently, many adCenter users of Bing and Yahoo requested to expand their service outside Internet Explorer. Now, pay per click may also be run through Mac and Chrome users, including all other web browsers.
  • Bing and Yahoo for mobile – paid search through Bing and Yahoo is made easy as they launched Bing on mobile devices through WAP or GPRS connections. Not only will users enjoy “Find My Location,” applications, as well as driving directions and maps, but they will also be able to search for new information through their smart phones, and this means that pay per click campaigns will reach a much wider audience.
  • Bing and Yahoo have representatives to talk to for free, 24/7. – Microsoft has dedicated customer representatives who are specifically assigned to help Bing and Yahoo AdCenter users, even those that are starting with their Bing and Yahoo ads. They have a range of topics that they can help with, from starting up, to billing, managing campaigns, editorial questions, and campaign reports. In fact, they are even open to suggestions and comments, which is the main reason why Microsoft brought about the freedom for users to use their Bing pay per click campaign on other web browsers. More so, these representatives are always active in social media, so it could be easy to reach them in Twitter or Facebook.
  • Cross-Platform Analytic Reports – With Bing and Yahoo’s adCenter report, it becomes easy for users to compare keyword performance for their pay per click campaign with other search engines, so that they can make the most of their budget.
  • Potentially Better Return of Investments – any pay per click campaign is useless if it does not get positive results. Numerous advertisers have vouched that adCenter pay per click campaigns through Bing and Yahoo drove more traffic than keywords run with AdWords of Google, which significantly gives a better return on investment.

Even with the 67% market share of Google, if combined with costly prices for their pay per click campaign, and with their other seemingly flaws, Bing and Yahoo still strike as a better alternative to Google, and as they make a dent to Google’s ad campaign, soon more and more advertisers will realize the benefits and power of what Bing and Yahoo can offer with the increase of their sales and rapid growth of their business.

Additional Resources

  • Pay Per Click on Bing
  • Pay Per Click on Google
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Top Three Attributes of the Car Accident Lawyer You Should Retain

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Car accidents, including motorcycle and truck accidents, are serious business. They happen every day and, even if you’re the safest driver in the world, they can still happen to you. If you suffer serious injuries from a car, motorcycle, or truck accident, it is vital that you first speak to a car accident lawyer before you reach any settlement with the insurance company, which would like nothing more than to pay you the least amount possible. However, choosing the right lawyer is not as simple as the decision to consult with one. Here are the top three attributes that you should look for in a prospective car accident lawyer to retain.

Expert

One of the most critical attributes to look for in a prospective auto injury lawyer is whether he or she actually specializes in car, motorcycle, and truck accident law. As an injured accident victim, you will be relying on lawyer you retain to maximize your recovery from the insurance company. Do yourself a big favor and make sure you retain a lawyer who specializes exclusively in representing auto accident victims.

There are many attorneys in each state practicing personal injury law. However, personal injury law can cover a wide-range of injuries. You don’t want a personal injury lawyer that handles a wide variety of personal injury lawsuits. You want a lawyer that specializes exclusively in car, motorcycle and truck accident law; someone who day-to-day represents auto accident victims.

For example, if needed heart sugary, would you want a general surgeon operating on you or a heart surgeon? Retain a lawyer specializing in representing auto accident victims. This can make a significant difference in how much you recover from the insurance company. You do not have to worry about expert auto lawyers being too expensive for you, because they generally do not charge hourly fees but, rather, a contingency fee.

Experience

The second most critical attribute to look for in a prospective car injury lawyer is his or her experience level. It’s not just a matter of being an experienced lawyer, you want an attorney who is very experienced in representing auto accident injury victims.

Following a car accident, the injuries you sustain may change your life drastically. Now is not the time to put your life and the way you are able to lead it in the hands of a rookie. Try to find a car accident attorney with at least five years of experience, ideally someone with experience representing car accident victims against the same insurance company. Consult with a seasoned lawyer who has many years of experience going up against the insurance companies.

However, it’s not just a matter of experience in car accident law. You want an attorney with years of trial experience, because your case may require going to trial.

Success

Finally, when considering a prospective car accident lawyer, you want to make sure he or she has been successful in the past and in the present. There is no point selecting a specialized lawyer with years of experience if he or she has not been successful against the auto insurance companies. It should not be difficult finding out how successful your prospective car lawyer is in representing auto accident injury victims. Just ask! If he or she has a proven track record of success, they will tell you and give you examples. Ideally, they will have been successful for past clients with similar injuries that you have sustained in the car accident.

In the end, you want a car accident lawyer who is an expert, experienced, and successful with respect to auto accident law in your state. Do not settle for anything less. There is absolutely no reason why you would need to.

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Sales Force Automation Software: Business Need

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Sales Force Automation Software was a major challenge before some decades that is successfully superseded by our techno-giants. The entire business community was longing for a system that could control; and monitor the track of sales and marketing activities. Things were getting tougher for an executive or an entrepreneur to manually handle the entire sales process and organizational activities. Moreover, the interaction with the clients was worsened. The answer to all those worries came in the form of this Software.

Streamlines Sales tasks

Sales Force Automation Software basically is another name for Customer Relationship Management Software. Its prime motto is to provide one-to-one interaction of organization executives with their customers. The primitive form of this Software was just for maintaining contacts. But rapid advancement of technology and rigorous endeavors from the technocrats has made it capable of overpowering the entire sales stage.

Online Sales Software handles all the sales tasks easily and gives you accurate sales reports on time. It is easy to use software which fulfills all the needs of the organization. It saves the precious time of the sales team and sales managers.

Web Based Technology

Online CRM Software encompasses cloud computing technology to perform the sales force automation. From Cloud Computing, we basically mean data to be stored in servers that are remotely located and are connected through network. Cloud Computing uses the SaaS module to provide this technology. SaaS stands for Software-As-A-Service. That means, the software needs not to be installed at the client’s computer. It is hosted from a remote server and its complete package can be accessed from there itself.

This Software has sorted out most of the problems faced by the entrepreneurs handling small to big organizations. Its easy usability, portability and anywhere operable flexibility have proved its worth over the previously launched hosted application.

Some Benefits of Online CRM Software over the premise hosted software are:

1) Premise hosted need to be installed to a computer. Thus it gets system specific. You can’t avail the software once you change the software. It can be used anywhere and at anytime, you can access the software any time you required.

2) Online CRM Softwares are cost effective. Whereas premise hosted software are much costlier than that.

3) There is a lot of extra IT infrastructure needed to successfully run premise hosted application. Whereas online application provide all kinds of functional service on a remote access basis.

4) The entire data load in case of premise hosted is upon your system. So, any time, there are chances of data crash and hardware failure. While in case of cloud computing, entire data load is upon the server. So your system is always safe from the impending dangers.

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Addition To The Control of Asbestos Regulations 2006 Proposed By HSE

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It was only in 1983 that Asbestos (Licencing) Regulations introduced the requirement for companies or individuals working with asbestos coating or asbestos insulation products to possess a Health and Safety Executive (HSE) licence.

Another twenty years elapsed before the 2003 Regulations instructed that the relevant authority must be notified of the details to any asbestos work which required a license, at least 14 days prior to the commencement of work. The Control of Asbestos Regulations, 2006 unified all previous prohibition and licencing regulations into one comprehensive reference document.

Following correspondence with the European Commission, the HSE is presently in consultation on plans to once again modify aspects of the 2006 Regulations. The aim is to more accurately reflect current levels of health risk concerns to companies and organisations who come into working contact with chrysotile white asbestos, estimated to be still present in a half a million premises around the UK.

Despite the continuing asbestos awareness campaigns of HSE, inconsistency of working knowledge and methods by construction firms and premises owners to the necessary actions required when first inspecting site building, encountering, containing and disposing of asbestos material.

Despite being banned from the 1980s onwards, white asbestos continued to be used in insulating materials such as wall board, wall coatings and cement products found in a wide variety of commercial and domestic building applications.

Currently, there are two existing categories of asbestos work:

1. Licensed asbestos work

2. Non-Licensed asbestos work

Currently, non-licensed work is exempt from requirements to:

– Notify work with asbestos to the relevant enforcing authority

– Carry out medical (respiratory) examinations

– Maintain registers of work (health records)

– Hold an asbestos licence

– Have arrangements to deal with accidents, incidents and emergencies

– Designate asbestos areas

While the licensed asbestos work category remains unchanged, HSE propose to modify non-licensed asbestos work by introducing additional measures for short duration exposure to ‘friable’ ( fragile and disintegrating) or ‘damaged or degraded’ asbestos. A new category of asbestos work is to be introduced in addition to the two existing categories.

3. Notifiable Non-Licensed Work (NNLW).

Work under this new category will be exempt from requirements to:

– Hold an asbestos licence.

– Have arrangements for accidents, incidents and emergencies.

– Designate asbestos areas.

However, work under the new category will require employers to:

– Notify their work with asbestos to the “relevant enforcing authority”.

– Carry out medical (respiratory) examinations.

– Maintain registers of work (health records).

HSE propose that requirements for notifying work with asbestos, health records and medical surveillance will not apply where:

a) Exposure of employees to asbestos is sporadic and of low intensity.

b) It is clear from the risk assessment that the exposure of any employee to asbestos will not exceed the control limitwhere the work involves –

(i) Short, non-continuous maintenance activities in which only non-friable materials are handled.

(ii) Removal without deterioration of non-degraded materials in which the asbestos fibres are firmly bonded in a matrix.

(iii) Encapsulation/sealing of asbestos-containing materials which are in good condition.

(iv) Air monitoring/control, and the collection /analysis of samples to confirm whether a material contains asbestos.

Existing regulations do not specifically require the asbestos to be ‘non-friable’ or ‘non-degraded’ and the European Commission also seems to require a respiratory examination of industry personnel every three years due to uncertainty of not will knowing if there has been an encounter with asbestos in ‘notifiable’ situations.

Throughout the twentieth century and right up until the present day, dangers of asbestos exposure were continually ignored by building trade personnel or building owners. As a result, joiners, plasterers, plumbers, electricians and other operatives would be constantly at fatal risk of inhaling deadly asbestos fibre dust, which remains permanently embedded within the linings of the lungs and would develop into asbestosis disease or the malignant incurable cancer, mesothelioma.

The first asbestosis symptoms would not appear until some 15 to 50 years later, often at an advanced stage when prognosis would be between 4 to 18 months.

In the UK, the number of deaths from mesothelioma has risen to 2, 250 in 2008 and over 2,000 diagnosed cases are recorded each year.

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Finance

Outsourcing Your Plastic Surgery Marketing

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As a plastic surgeon you set yourself apart from other doctors. Every day you prove your expertise and skill by sculpting and shaping clients into the people they want to be. That is why it is a good idea for you to do what you do best and let marketing experts do what they do best. Hire a professional plastic surgery marketing team and let them increase your client base.

What an SEO Professional Can Do For You

An internet marketer is skilled at optimizing your website for higher search engine ranking. The whole idea behind marketing is being seen and a professional knows how to get you seen better than anyone. He has spent years creating ways to grab the attention of the consumer. Just as you have spent years perfecting your skills.

It would take you just as long to learn how to successfully market your business. You didn’t learn how to be a plastic surgeon just by watching the techniques on television or by reading a few books. You learned hands on with the guidance of a professional. A marketing expert learned in much the same way.

Don’t Try to Do Everything

When you try to do everything on your own you end up stressing out and making mistakes. A few plastic surgery marketing mistakes can cost you quite a few clients. But, if your stress causes mistakes in your practice, then you are really in trouble. You could even lose your license. Outsourcing your marketing strategies takes away all of that stress.

A marketing expert can create a social media marketing campaign, an email campaign, create online videos and a slew of other effective promotional techniques to get your name out on the internet and a high search engine ranking. An SEO expert knows how reach a targeted audience that have already shown an interest in having plastic surgery.

Another good reason for hiring a professional is that the industry is constantly evolving. Once you think you know everything about plastic surgery marketing, things change. The techniques that worked yesterday may not work today. A professional marketer stays on top these changes and changes with them.

People like getting instant answers and that is what Google is all about. They just type in what they are looking for and in an instant they see over a hundred thousands results. If your website is down near the one hundred thousand mark, no will click on your link. If you are in the top five, you will have much more success. A marketing expert can get you into that top five.

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How to Stop Being Resigned to Living With an Alcoholic

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Alcoholism is an illness that can be much harder for those living with an alcoholic than it is for the alcoholic. Those with an alcoholic parent or spouse know the hardship of constantly worrying that their loved one will drive while intoxicated, sell personal valuables in order to finance their habit or go on a binge and disappear for days.

For many living with an alcoholic means constantly worrying about paying the bills, having to clean up after their alcoholic loved one, looking out for various signs of alcoholism, dealing with abuse, and even being unable to sleep from fear of what will happen next.

Instead of allowing or becoming resigned to the situation you must fight back. This is the only way to ensure better future! Use these top 5 tips to make a positive change to your live.

1. Take an honest look at the alcoholic: Recognizing the line between social drinking and alcohol abuse is not always easy to identify. Although an individual who only drinks a few glasses during the weekend might not be considered an alcoholic, anyone who drinks to the point that it affects their regular life can be considered to be abusing alcohol.

Talk to the alcoholic parent or spouse. Sit down and ask them why they drink. Discus worrying symptoms that indicate alcoholism such as drinking to the point of blacking out, needing to drink to feel better about their life and feeling ashamed over their drinking habits.

2. Let the alcoholic accept the consequences: To get out of resignation, let the alcoholic experience the negative consequences of drinking and do not let yourself take on responsibility for their actions. When living with an alcoholic do not call in for them if they miss work, never purchase alcohol for them, do not help them to bed or cleaning up the empty bottles after they have been drinking. To stay out of debt and get them to see how bad the situation has become do not buy alcohol for them or give them money to buy more.

3. Accept the reality: To change your life with an alcoholic parent or spouse, you need to accept the reality. Do not live in denial or make excuses for the signs of alcoholism being displayed. You should also not feel guilty or try to threaten or bribe them into giving up alcohol. Instead, deal with your own emotions, because this is the only thing you have power to control.

4. Do not engage: When living with an alcoholic, you are likely to notice that when heavily drinking they may start arguments, throw items around, or become verbally abusive. Do not allow yourself to be drawn into playing mind games or involved in fights! Make sure your spouse experiences being loved by you but detach yourself from the situation. If needed, leave the house for a few hours or go out with friends. By not accepting the outburst and bad behaviours they will see even faster that they need help.

5. Get Support: The road to recovery will not happen in just a few weeks or months. For some the process can take years! To get the emotional support needed to recognize and treat the signs of alcoholism therapists, support groups, online forums and even eBook systems can be accessed.

These treatment methods are enormously helpful for both the alcoholic and the individuals living with an alcoholic.

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