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Effective Strategies to Make Your Internet Marketing Business Grow

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If you really want to succeed in your business, you must always be filled with growth, among many other things. Growing in your business is something that you must consciously labor on consistently, and there are three major ways to make your internet marketing business flourish.

Once you get a good grasp of how to do these three things, you can be assured that you will never run out of activities in your Internet marketing business. Doing them as frequently as possible is a tall order, but this is not impossible given the power the the Internet has given to its marketers.

More than ever, you will be able to make use of the Internet to do this more effectively as compared to doing it offline. If you want to build your list, then these are the three things you must get as you do business.

Get More Customers: Building Your Network and Traffic

Building your network and traffic begins by acquiring more customers. There are various ways to do this. You must choose the technique which will best work for you.

You can get more customers if you are good in marketing your products, if you have done your homework, meaning you have done your marketing plan and incorporated the use of automation via personalized autoresponders, an e-course and other systems you may use.

The right combination, frequency, exposure, seasoned with your hard work and determination, can help bring about the customers who will buy from you and not just be a mere visitor waiting for freebies.

Get Customers to Buy More: Upselling and Cross-Selling

Getting your customers to buy more is another thing. You may have convinced them at one time but not the second. That is completely another thing.

This is upselling in the sense that you increase the array of products your prospects are exposed to and make them buy more. You must also employ cross-selling. Selling in packages and making additional offers to supplement their selected purchases are also ways to get your customer to buy more.

Get Customers to Buy Often: Upsell in Continuity

Now, this is where you get to separate the high end buyers from those who are one time buyers. You must focus on your best clients and upsell in continuity to them. You must encourage them to purchase from you regularly. Once you have done this, you will have a steady stream of income in your hands and you will no longer have to worry about losing.

The thing about these three things is that they do not operate on a stage to stage basis. You can do them all simultaneously and you can possibly develop a knack for it over time.

You may find yourself inclined to succeed in one or two steps as you are initiating your business but eventually mastery of all three together is plausible and will be one of the keys with which success in your business will be opened up just for you.

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Are There Any Differences Between An Entrepreneur And A Small Business Owner?

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We use the terms entrepreneur and small business owner interchangeably. Are they the same or are there any differences? I decided to do some research to get answers to these questions. My findings say an entrepreneur and a small business owner (SBO) are not the same; therefore, we cannot use the titles synonymously.

Although you start out as a small business owner, somewhere along the way you either remain a SBO or you become an entrepreneur. If you are contented with earning enough profits to live a comfortable life and keep your business afloat, chances are you are a small business owner. This type of income replaces your income stream, which you earned from traditional employment. You really are not interested in growing or expanding your business. More than likely you will keep the business in your family.

Maybe you are not satisfied with the status quo, and you are very ambitious and have the drive to go beyond just surviving. You would fit the definition of an entrepreneur. You will take more risks. Entrepreneurs enjoy learning through growing and expanding their businesses. Some establish businesses for the purpose of resale after realizing a certain amount of wealth. It may take a lifetime for a small business owner to earn wealth compared to approximately five years for a successful entrepreneur.

Another difference is how innovative are you. Small business owners are not the type to “think out the box”; whereas, entrepreneurs come up with new ideas, innovations, and products, as well as construct creative, strategic marketing plans.

If you are the type who works in their business, you would be considered to be a small business owner. You are more repetitive. On the other hand, if you tend to strategically work on your business, evolving it, change target markets, if necessary, you are an entrepreneur. As a SBO, you tend to not change markets. In addition, your markets may be more general when compared with entrepreneurs who target markets are more focused.

In regards to staffing, if you are a small business owner, you may have employees, which would involve having to pay employee-related expenses; such as, benefits and taxes. As an entrepreneur, you may choose to work with independent contractors rather than having employees work for you.

There are some of you who tend to have characteristics of both groups. For example, as an entrepreneur, you may choose to keep the business in your family, just like a small business owner, rather than selling it. In addition to having this in common, there are similarities in operating your businesses. Both of you have to do some degree of advertising and marketing, as well as daily administrative functions.

Overall, a notable difference is as a small business owner, you tend to need motivation; whereas, if you can be described as an entrepreneur, you are fuelled by ambition, drive and inspiration. Although similarities exist among the two groups, according to my research findings, the two terms are not interchangeable, and there are significant differences.

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Top 7 Terminologies to Know If You Just Started in Internet Marketing

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Conversion rate in internet marketing means the amount of people that does something that you want them to do. So for example, if you have a sales page that have 1000 unique visitors a day and you have approximately 10 people a day that actually buy your product, that means you have a 1% conversion rate.

Gravity is a term used by ClickBank to represents the popularity rating of a product. The gravity number is a measure of how many different affiliates which actually earned a commission by promoting that particular product from the last 12 weeks. In short, gravity determines the “hotness” and the competition level of a product.

PPC is stands for Pay Per Click. What this means is you are willing to have your advertisement displayed by Google and you are also willing to pay for a certain amount of money whenever somebody clicks on your ads. For example, you have put an ad on Google and it viewed a thousand times but nobody clicks on it then you don’t need to pay. On the other hand, if you put another ad and it only viewed a hundred times but received 30 clicks then that means you have to pay 30 times.

CPC is related to PPC and it stands for Cost Per Click. It is the certain amount of money that you are willing to pay for a single click on your advertisement that brings you one visitor to your website or sales page. So for example, your sales page got 500 unique visitors from your ad campaign and Google ask you 25 cents for each click your ads received, then that means you have to pay Google 125 dollars.

CPM works almost the same like CPC and it stands for Cost Per Thousand (M is a roman numeral for thousand). But the difference is you paid the advertisers a certain amount of money every thousand times your ad is viewed. It doesn’t matter how many clicks you received from this ad as long as your ad has been viewed by 1000 visitors you have to pay some money.

CTR is stands for Click Through Rate, it means the same like conversion rate but only used for online advertising campaign. For example, if you have an ad and a hundred people see that and then only 1 person clicks on that ad then that means your ad has a 1% CTR.

Lead/Opt-in/Subscriber is another term that is used in list building and it means a person that is willing to be put on your list by giving you their name and email address so you can follow through them using their email address.

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My Personal Thoughts About Drunk Driving

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Driving while under the influence of alcohol is a trend that does not seem to be going away anytime soon and that is scary, considering that alcohol related accidents make up 39% of the vehicle related deaths in this country. I have seen so many people get behind the wheel of a car without so much as a second thought to what they were doing or whom they may potentially be hurting.

I grew up in Pennsylvania, in one of those small towns that you hear about all the time on the news in relation to drunk driving and car accidents that result from it. The general consensus in those types of towns is that there is nothing to do; people are just bored so they hit the local bars and then because they do not live that far away, they think that driving home drunk is not a big deal. I have been on scene many times to be a witness to such stupidity and I even have to admit that while I have never drove intoxicated, I have been in the car with people who were drunk at the wheel. It is terrifying being in a car that is moving at speeds way over the intended limit, weaving over the yellow lines meant to keep you in your lane while the driver is laughing and talking to the passengers, barely paying attention to the road. I put myself in a situation that was just as bad as drunk driving, I was there as an enabler to the drivers themselves. I could have tried to get their car keys or I could have at l ast gotten a ride home with a sober person but I did not, I put myself in danger while letting someone else put everyone on the road and in the car in danger at the same time.

In situations like those, I kept my mouth shut because in my mind I was trying to keep the peace between myself and people that I consider to be friends. Thinking back on it all now, keeping quiet was the worst possible thing to do. How would I have felt had the driver of the car crashed and someone got hurt or even killed and I had survived, knowing that I could have prevented it? I would not have been able to forgive myself and I am just grateful that my own stupidity has not ever resulted in that awful ending. I got lucky but that does not mean that everyone will, in fact it is proven by statistics that not everyone is going to have a happy ending. We all are not guaranteed the same amount of mistakes in life, some people can get away with something for years while another person can make a mistake only once and it can ruin their lives and so many other lives around them.

I know a man that was one of the unlucky ones, he got drunk when he was in his early 20’s and decided he was sober enough to drive. He wasn’t. He hit another car and killed the driver. Now he has to live with not only the legal repercussions such as never having his license back but he also has to deal with the guilt and trust me, there is plenty of guilt that he holds within himself. He has since tried to do good things in the community, tried to pay a penance for his wrong but from his own mouth, nothing will ever take away the pain that he feels knowing that he took someone’s life. There is not a good deed on this earth that will ever erase what happened; he will always be the guy that killed someone because he didn’t think about the consequences to his actions. That is a heavy burden to carry for the rest of your life.

When I lived in Florida, I became active with Mothers Against Drunk Drivers (M.A.D.D.) and we were heavily involved in setting up the D.U.I. checkpoints in our county. The things that I saw on the nights the checkpoints took place, gave me a real fear about not only the consequences of driving drunk myself but of the other intoxicated people out on the road. I saw men and women, of all ages and walks of life falling over during their sobriety tests, some becoming vulgar and irrational at having been caught, others crying at the thought of going to jail because they were scared. I asked myself how they ever thought they could drive a vehicle when they could not even stand without falling and the thought terrified me. For the others, the angry and the scared, I tried to imagine how their anger and fear at being caught would compare if they had actually hurt or killed someone due to their bad judgment choice that night? How would they handle that kind of burden? I was thankful that they didn’t have to find out that night and I prayed that they would take the experience of being caught and learn from it, so they would never have to find out the harder way.

After re-evaluating and looking back on my own bad choices and seeing firsthand the repercussions that were laid upon others, I have made the choice to not ever be in that situation again. I don’t want to ever be responsible for ruining or taking another person’s life, especially over something that can easily be avoided. It’s easier to just not drive while intoxicated.

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Affiliate Marketing: 3 Things No Affiliate Marketer Should Fall For

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Since the start of the affiliate marketing age, scammers have been creating irresistible pitches and websites to lure the gullible work at home newbie. It’s a good thing that some consumers right now are smart enough not to fall for them. Thing is, how smart are you in determining scams from legible businesses?

Creating passive income is a great motivation to enter the affiliate marketing world. It’s also a good way to make yourself available to scammers. Lots of people are sending thousands of emails about the next big thing about earning millions online. If they’re really earning that much, why would they tell you about it?

Shouldn’t they just keep it to themselves to avoid competition? The World Wide Web is no different than other industries, it could even be much worse.

1. Multi-Level Marketing Scams- not all of them are scams, MOST are. When you look at a website and the first thing you notice is the computation they have of their earnings, take it as the first sign of an MLM. Next thing you should look for is a product. Do they have any? Are people actually selling them or are the earnings they’re raving about purely from referrals? Keep in mind that multi level marketing only works if there is a product, and if it sells. Otherwise, you’re just making a fool of yourself.

2. Rehashed products- this is so common in the affiliate market. It starts out when you see a video or picture about how someone is earning tons of money through affiliate marketing. After scrolling down through dozens of testimonials, you see a link to buy the so-called secrets of the product owner’s success. It’s damn expensive but you’re so hooked you buy it anyway. After getting the product, you realize that it’s just a rehashed version of the free e-book you read when you were just starting out with affiliate marketing or it’s just crappy software. I’ll tell you this now: not all products sold through affiliate marketing are good.

3. Goofy website with no “contact us” or “about us” page- time and time again you will see websites that sell products online without a customer support or “contact us” page. A true indication of a legitimate business is a “contact us” page with a working telephone number and physical address provided. If there’s no one to talk to in case of questions about their products and services, how can you be sure that they’re even a legitimate business?

Many people have already fallen victim for one of these scams. Be smart and cautious of where you put your money and efforts to. It’s always better to learn from other people’s mistakes.

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Why MBA in Operations Management?

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The MBA degree in operations management (MBA- OM) is one of the essential business courses that help the candidates to sharpen their decision making powers. This course helps you understand the business theories and makes you develop the industrial sector and country over all. With innovative thought process, creative ideas, analytical approach and sharp management qualities, this course can make all the aspiring candidates the next leaders of the nation in their respective field. A business degree in operation management will help you gain an identity in today’s corporate world.

Importance of MBA in Operations Management

In a competitive world, today every one looks for opportunity to grow ahead of others. Unfortunately, in spite of having the core talent many among us miss the chance to be on top. Why? Probably, a recognition can do the cause! A MBA- OM degree not only offers that much needed respect but also acknowledges the core talent of aspiring candidates and brings them on to the field of work.

Developing countries like India is in a need of such professionals who can develop the infrastructure and industrial set up of their nation and help their country make a stand in the global platform. With a focus on nation’s growing issues, management institutes are preparing such leaders who can carry forward their value-oriented & cost-reducing solutions and utilize them to the best of their possibilities. Doing MBA in OM is a step forward towards a money- making and demanding career.

Scope in operational management

Those who are willing to do MBA in operations management can have a bright career in banking, transport, insurance, manufacturing and government sectors. With significant experience, candidates are entitled to grab the positions of plant manager, department supervisor, purchasing manager, quality manager, administrator, analyst, supervisor and purchaser. See, how rewarding this career is!

Any one who seeks for such high career prospects, much possess a degree of MBA in Operations Management!

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How to File a Wisconsin Personal Injury Claim

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The Wisconsin Personal Injury claim process can be lengthy and requires a lot of decision-making. To recover the maximum amount of damages for injuries that have been sustained, it is highly recommended that an injured individual contact an experienced Wisconsin personal injury attorney who can formally guide the individual through the claims process.

This article provides individuals that have been injured in an accident in Wisconsin with an outline of the 7 general phases of a Wisconsin car accident personal injury claim.

1. Investigation and Documentation of Claim

Once a case is discussed and signed up by a Wisconsin personal injury lawyer, he/she will dive further into the case to determine who is at fault, whether or not there were any new injuries caused by the accident, and if there is insurance (uninsured and under insured coverage is now mandatory in Wisconsin) or other funds available for recovery.

The attorney may hire an accident investigator to examine the vehicles involved, document any evidence at the scene of the accident, take photos of the evidence and interview any witnesses to the collision. The attorney will also gather any relevant medical records from before the accident and subsequent to the accident. Pre-existing conditions are also researched in order to determine if the accident-related injuries are aggravations of pre-existing conditions.

The attorney will also request and examine all relevant insurance coverage documentation for the at-fault parties including the owner of the vehicle, driver, and employer in order to determine all possible coverages that may be available to the injured party such as Wisconsin required liability polices, umbrella policies, uninsured motorist coverage and under insured motorist coverage (which are now required in Wisconsin), health insurance policies, and medical payments coverage.

2. Demand Phase

Once the attorney has determined there is a valid claim and the injured party has reached maximum medical improvement, a demand package is then prepared by the attorney on behalf of the injury victim. The package can consist of the following documents: accident report, photos of the vehicle/accident scene, property damage report, EMS report, ER records, doctor reports, diagnostic tests, medical bills, prior medical records, final medical evaluation, expert witness reports, witness statements, evaluation of future medical expenses, and an evaluation of loss of future earning capacity.

The package is introduced by a letter from the attorney which summarizes all the information and documents the demand to the insurance company. The demand will usually state an amount the injured party is willing to accept in order to avoid a lawsuit against the at-fault party.

3. Negotiation Phase

Once the insurance company receives, and has had a chance to review, the demand package, the company will usually make an initial offer to settle the case. In the event the offer is the maximum coverage available, often the client and attorney will decide to accept it. After the initial offer, the attorney begins negotiating. Offers can go back and forth until either the offer is accepted by the client or a lawsuit is filed.

It is important to understand that there are advantages to settling a claim before filing a lawsuit in Wisconsin. Some basic advantages include less attorney fees, less case costs, quick availability of cash, less stress, and a guaranteed outcome.

4. Litigation Phase

If the highest offer made by the insurance company is rejected by the client, the next phase in the personal injury claim process is to file a lawsuit in the Wisconsin court system. The attorney will file the complaint and have it served upon the parties responsible for the accident and injuries.

After the lawsuit is filed and served upon all responsible parties, the attorney proceeds with the discovery phase, which can include written interrogatories, depositions, subpoenas, and motions with the court.

5. Mediation Phase

Mediation is typically ordered by the judge presiding over the case. Mediation is an informal dispute resolution process, where both sides come together with a mediator (typically a retired judge) to attempt to settle the case without going to trial.

Each side gets time to explain their understanding of the case and present exhibits to the mediator. Shortly after, the defendant and their attorney go into one room and the plaintiff and their attorney go into another room. The mediator will go between the rooms in an attempt to settle the claim. If a settlement is reached, the insurance company will usually send the monetary recovery within 2-3 weeks and the Wisconsin lawsuit is ended.

6. Trial Phase

If a settlement is not reached during mediation, then the attorneys inform the judge and a trial date is typically assigned. A jury will be assembled and given the task of determining who was at fault in causing the collision and how much money will make the injured party whole for all of their harms and losses caused by the collision.

Trials can last a few days to a few weeks based on how many witnesses must testify. The injury victims has the burden of proving liability and damages.

7. Appeal Stage

Both parties maintain the right to appeal the verdict or trial court rulings. The Wisconsin appeals process usually takes years and oftentimes leads to a new trial, at which time the process begins anew.

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