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A Philadelphia Eye Injury Attorney Talks About Eye Injury Claims

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Eye injury claims often require expert testimony from a vision specialist. The vision specialist will meet with the injured person, review the medical reports and create an expert report discussing the psychosocial aspects of vision impairment, the effect of a visual impairment on daily life and treatment and support for people with visual impairments. Here is an example of such a report:

MEDICAL HISTORY

Mrs. M.’s most recent ophthalmologist visit documented a change of vision in her right eye from 20/200 to “light perception.” This is a significant decrease in usable vision, as was noted by Dr. Elliot.

In an office setting Mrs. M. appeared tense. Her right eye shows some disfigurement around the eye, and the sclera appears red. Mrs. M. squinted frequently under fluorescent office lighting.

Since the incident, Mrs. M. has developed a marked degree of blepharospasm involving both eyes. Blepharospasm is a neurological disorder characterized by involuntary muscle contractions, which causes “uncontrollable blinking and lid squeezing”. It “involves both eyes and may result in temporary inability to see” during spasms. Dictionary of Eye Terminology, 3d Ed., Barbara Cassin, Sheila A. B. Solomon, Triad Publishing Co. Gainesville, FL, 1997. In addition to the functional vision loss this causes, it is very cosmetically displeasing, causing the eyes to squint and blink. During spasms the eyelids almost completely closed causing functional loss of vision.

Mrs. M. describes the vision loss in her right eye as having gotten worse, and indicates that she is only able to see using her left eye. She complains of pain in the orbital area of the eye, and in the tissue around the eye as far back as her ear. Mrs. M. describes hearing loss concurrent with the vision loss. This is undocumented in other medical findings. The discomfort is worse in cold weather.

With only light perception in her right eye, Mrs. M. functions with monocular vision. Monocular vision leaves her without depth perception. The lack of depth perception has an impact on all activities that require binocular vision. These extend across settings in activities of daily life, mobility, work and recreation.

Some activities that Mrs. M. has identified as difficult include: Reaching for items on a grocery store shelf, measuring ingredients, pouring liquids, laundry, walking up and down steps, accessing public transportation, childcare, and playing recreational Mah-jong, and cards.

Mrs. M. indicates that she used to read for pleasure. She does not read since the incident, due to discomfort from the combined visual issues. She has also reduced her frequency of writing to family members. She uses the telephone in place of the letters she used to write to children and family in the Philippines and Italy.

Mrs. M.’s mobility patterns are typical for an individual with vision loss who has not received vision rehabilitation or orientation and mobility training.

She must protect her left eye by exercising caution in her activities, and by wearing protective eye wear, to retain her remaining vision. Monocular vision, and the depth perception problems it creates, make it harder for individuals to judge distance, and increase the occurrence of small and more serious accidents.

I fabricated two sets of goggles to simulate Mrs. M.’s acuity deficit. The first set simulates 20/200 vision, which was Mrs. M.’s vision as of her March 16, 2004 visit with her doctor. The second set of goggles simulates Mrs. M.’s vision as of her April 21, 2005 visit with Dr. Werner, which was light perception with no projection. These devices do not simulate blepharospasm.

MOBILITY ISSUES

In the area of mobility, Mrs. M. was observed walking, in an unfamiliar office setting, on steps and in an open parking lot. Mrs. M. uses an adapted trailing technique. Using her left hand she trails/feels along a wall until she reaches an open space. Mrs. M. negotiates open space with a tentative semi-shuffling gate. When walking through a doorway she grasps it with her left hand to guide herself through it.

Steps are negotiated with a non-alternating descent pattern, left foot first, then right foot joining on the same step. (The typical adult pattern is alternating feet on alternating steps.) Mrs. M. used her right hand on the handrail after first standing at the left side as if she would prefer to use her left hand and descend on the left side. Ascent was similar.

In the sunny parking lot, Mrs. M. indicated discomfort from glare. She again traversed open space with a tentative gait. There was no evidence of protective posture at this time. She walked more comfortably when she was able to use her hand to trail a car, wall or other object.

Vision loss is a cause of mobility problems. Before the incident, Mrs. M. rode public transportation to work, as she was in the process of doing at the time of this incident. She is now unable to travel unassisted.

She uses her left eye but does not scan with it. She needs training to learn the habit of scanning when she walks. She would benefit from a long cane.

Mrs. M.’s son reports that she has fallen several times since the incident. Outside, she encounters undetected curbs and bumps. Inside, she has bumped into tables and chairs. Her family is concerned about her safety when traveling, and in activities inside the home. A sister or friend accompanies her when she travels by bus. She has greatly reduced her travel for pleasure and for activities of daily life because of this.

OTHER FUNCTIONAL LIMITATIONS

Before the incident, Mrs. M. reported participating independently in a wide range of activities. In community life she went on day trips, to church and social gatherings, babysat her grandchildren, played Mah-jong and cards with friends. She took public transportation to the grocery store, shopping and to babysitting jobs. At home, she cleaned her house, cooked, and took care of the laundry. She enjoyed reading, and also liked to put on makeup and get dressed up to attend social events. She led a very active, independent life and was active in the Filipino community.

Because of her vision loss, and her resulting mobility and perceptual problems, and other injuries, she requires assistance to shop. She has difficulty picking items off the shelf, as she “misses” what she reaches for at the grocery store. Because of her lack of depth perception, she sometimes misses the cup when she pours liquid from a pitcher. She is afraid to cut food for fear of injuring herself. She does not cook on the stove or with the microwave, after having some accidents and “making messes.” Overall she and her family feel that cooking is too dangerous.

She does not read due to visual discomfort. She no longer plays Mah-jong. She has curtailed much of her social activity, and does not put on makeup anymore. Whether this is due to physical discomfort, social discomfort, or depression, I was not able to ascertain in the 45-minute interview.

Mrs. M. seemed distraught over her situation, and it was hard for her to talk about how her life has changed. She seemed to have enthusiasm for the things she used to do. When asked how she spends her time currently, she stated that she sits in her bedroom and plays solitaire all day. (She indicates that she has to hold the cards close to her face to read them.) Her husband now does all of the house cleaning, cooking and laundry. He also works 4-6 hours per day. Her son indicates that the husband is not accustomed to doing these chores, and that there is friction in the family due to the change in roles. The couple fights and argues more frequently due to this conflict.

Mrs. M. maintains her personal hygiene, such as showering, brushing her teeth, taking care of her hair and dressing.

She is less active with her grandchildren, and no longer baby-sits. Her five year old grandchild asks her what’s wrong with her face.

RECOMMENDATIONS

Mrs. M. would benefit from a full assessment by a vision rehabilitation therapist or low vision therapist. I strongly recommend intensive rehabilitation training so that she can learn techniques to care for herself and to engage in activities of her choosing. She would benefit from a mobility evaluation by an orientation and mobility instructor, and orientation and mobility training for safe, independent indoor and outdoor travel.

The assessing professionals will determine a course of treatment. My conservative estimate for initial rehabilitation and follow up would be for 2 hour sessions of private rehabilitation training on a weekly basis for at least 4 months. This will cost approximately $90.00 an hour. Similarly in orientation and mobility, 2 hour sessions of orientation mobility training on a weekly basis for at least 4 months. This will also cost approximately $90.00 an hour. When that is completed, the professionals she works with will set up a schedule for follow-up and maintenance of skills. Again, my estimate is of monthly follow-up for 6 to 12 months of 2-hour sessions at $90.00 an hour.

Mrs. M. needs audiology testing for her hearing loss. Her hearing loss aggravates the functional problems and safety issues brought on by her vision loss, and increases communication problems.

A person with monocular vision has a substantially greater risk of becoming visually impaired in the good eye than a fully sighted person has of suffering damage in either eye. I recommend that Mrs. M. wear protective glasses, and exercise caution in activities.

I am sending her catalogues with various adaptive items for household tasks, such as telephones with large numbers, playing cards with large markings, stove and microwave controls for the visually impaired, etc. The cost of equipping her home with some of the items she needs is approximately $500.00. There may be other costs incurred for materials associated with her rehabilitation. These materials will help her to be more independent and to actively engage in activities in her home and community.

Mrs. M. is going through a period of grieving and loss associated with vision loss. I recommend that doctors and family members be aware of this, and monitor her for signs of depression. I recommend that she attend a support group for individuals with vision loss.

CONCLUSIONS

A person in her 60’s can work, play an active role in her grandchildren’s’ lives, run errands, do housework and lead a fulfilling life. Since the incident, instead of being a caregiver, Mrs. M. is now a care consumer. Mrs. M. has suffered a life-changing event. She has lost a great deal of confidence in her ability to function in daily life. Although she may never recover the function she had before the incident, rehabilitation training and orientation and mobility training will help her to be more independent with her residual vision.

All of the conditions and functional ramifications mentioned herein are a direct result of the visual impairment caused by Mrs. M.’s injury. All of my opinions are stated to a reasonable degree of professional and scientific certainty.

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Forex Broker Admiral Markets Review

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Why You Should Consider A Forex White Label Solution
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Founded in 2001, Admiral Markets is a reliable broker, with market leadership and a modern and simple trading experience for its users. Admiral Markets is a globally recognized broker, with a large number of Australian and international clients, flexible trading account types, competitive trading conditions and comprehensive educational materials, they are an attractive choice for both novice and experienced traders. Admiral Markets has a close relationship with MetaQuotes software, which is the developer of the platform that is now the most recognized in the Forex industry, namely MetaTrader. This relationship allows Admiral Markets to build its own custom version for the platform, namely the MetaTrader Supreme Edition, which is compatible with both MT4 and MT5.

In addition, most Admiral Markets accounts get free access to the Trading Central feature—which provides independent market information and technical analysis—and they also trade cryptocurrencies with this company which is among the most lucrative among Forex brokers. Admiral Markets has put a lot of effort into helping novice traders start trading by publishing a myriad of educational articles, guides and webinars. For clients seeking active support, the MetaTrader Supreme Edition software provides users with chart analysis of Trading Central and analyst recommendations.

Admiral markets reviews are many and varied. These materials are divided into several sections, including structured courses, basic knowledge, and reviews on risk management and webinars that are often held. Admiral Markets provides free and structured Forex and CFD trading material called Forex 101. It is specially designed to teach beginners how to trade. This material contains nine chapters divided into beginner, intermediate and advanced stages, all taught by professional traders. This material covers everything in trading, from how to set up MT4 to how to manage risk. This material is a very useful resource for novice traders.

In order for a client to trade on the admiral market site, he must have an account which you can get by registering for it. Admiral Markets has three different accounts according to usage or experience. When used, we have demo accounts and experience, are under retail or professional requirements. Below, we have admiral, prime admiral, mt5 admiral, and invest admiral market trading accounts. Account designed for new clients with no experience at all in trading. Most of the clients who choose this account do not want to risk their funds until they are convinced of the concept. This account will allow clients to learn the basics in no time due to the use of real trading conditions.
Please visit best forex broker uk for more information about admiral markets review.

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Benefits of Bing and Yahoo Pay Per Click

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With today’s very competitive online marketing, it is important that a business creates a strong marketing effort to build qualified traffic to their website. Pay per click marketing is one great way of advertising on the Internet. It can bring a steady flow of traffic that can result to potential leads and new sales. Over the years, it has been proven profitable, especially if the business is targeting a segment of audience. Adding Bing and Yahoo to your Google pay per click marketing is worth considering.

Pay per click campaign is based on keyword selection specifically designed to revolve around search terms that are relevant for the site. They are normally the ads that show up at the top and right corner of a search page. Generally, search engines do not charge when displaying these ads, but when a visitor clicks on the ad or the link which lands back to the business’ site, only then, is the advertiser charged.

All throughout the pay per click marketing world, Google is leading all other search engines with their 67% market share. However, what most advertisers do not realize is that with the growing amount of traffic on Google, also comes a number of competitors, still making it hard to hit on search result targets.

So, what is the alternative? Over the last couple of years, Bing and Yahoo pay per click have emerged as Google’s number one competitor. Although, Yahoo’s market share only comes up to 11.6% and Bing’s to 16.7%. When combined, they total of over 30% and this can still make a dent with Google’s share. And for any advertisers who overlooks these numbers could be ignoring a large population of potential customers.

Other advantages of Bing and Yahoo pay per click, include:

  • Pay per click with Bing and Yahoo does not cost as much as with Google. – Many advertisers say that taking Google as their host for paid search is a complete campaign suicide, mainly because of their high costs. Relevant keywords being bid with Bing and Yahoo do not cost as much as $2 to $5 per click as with Google. For instance, one of the most expensive keywords in Google includes “insurance,” “loans,” “mortgage,” “trading,” which usually ranges from $30 to $50 per click. So, if you run a business about loans and need to bid on “house loans” keyword, a business can pay as much as $3500 a month for that particular keyword alone with Google. However, Bing and Yahoo give much more reasonable prices. They have the lowest cost per click, even with the most expensive keywords in AdWords that normally ranges from $0.10 to $2, but still lands in the first pages. More so, they offer long-tail keywords of four or more words, but still at a very reasonable price bid.
  • Bing and Yahoo have demographic advantages. – Although recently, Bing removed their feature to target ads by gender and age as they say they improve it to become more accurate. Bing and Yahoo still have a statistical advantage because 58% of their users are women, and their audiences are from an age group of 35-45 and 55-64, which are definite age groups that can afford to buy as much in the Internet. Furthermore, this is probably because Bing is owned by Microsoft, and they normally put default web browsers that come with the computer a user has bought, not unless of course, if they are tech savvy and knows how to change web search engines in their computers.
  • Bing and Yahoo allow their users to import campaigns from Google – most advertisers admit that they are always having a hard time running separate campaigns in Google, and with Bing and Yahoo as they do their best to update each. Now, AdCenter with Bing and Yahoo allows users to import their campaign from AdWords with Google, without even exporting a single file. This is perfect for advertisers who do not want to spend time editing, exporting, and re-uploading spreadsheets from one account to another.
  • Bing and Yahoo pay per click does not run on Internet Explorer alone – Recently, many adCenter users of Bing and Yahoo requested to expand their service outside Internet Explorer. Now, pay per click may also be run through Mac and Chrome users, including all other web browsers.
  • Bing and Yahoo for mobile – paid search through Bing and Yahoo is made easy as they launched Bing on mobile devices through WAP or GPRS connections. Not only will users enjoy “Find My Location,” applications, as well as driving directions and maps, but they will also be able to search for new information through their smart phones, and this means that pay per click campaigns will reach a much wider audience.
  • Bing and Yahoo have representatives to talk to for free, 24/7. – Microsoft has dedicated customer representatives who are specifically assigned to help Bing and Yahoo AdCenter users, even those that are starting with their Bing and Yahoo ads. They have a range of topics that they can help with, from starting up, to billing, managing campaigns, editorial questions, and campaign reports. In fact, they are even open to suggestions and comments, which is the main reason why Microsoft brought about the freedom for users to use their Bing pay per click campaign on other web browsers. More so, these representatives are always active in social media, so it could be easy to reach them in Twitter or Facebook.
  • Cross-Platform Analytic Reports – With Bing and Yahoo’s adCenter report, it becomes easy for users to compare keyword performance for their pay per click campaign with other search engines, so that they can make the most of their budget.
  • Potentially Better Return of Investments – any pay per click campaign is useless if it does not get positive results. Numerous advertisers have vouched that adCenter pay per click campaigns through Bing and Yahoo drove more traffic than keywords run with AdWords of Google, which significantly gives a better return on investment.

Even with the 67% market share of Google, if combined with costly prices for their pay per click campaign, and with their other seemingly flaws, Bing and Yahoo still strike as a better alternative to Google, and as they make a dent to Google’s ad campaign, soon more and more advertisers will realize the benefits and power of what Bing and Yahoo can offer with the increase of their sales and rapid growth of their business.

Additional Resources

  • Pay Per Click on Bing
  • Pay Per Click on Google
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Top Three Attributes of the Car Accident Lawyer You Should Retain

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Car accidents, including motorcycle and truck accidents, are serious business. They happen every day and, even if you’re the safest driver in the world, they can still happen to you. If you suffer serious injuries from a car, motorcycle, or truck accident, it is vital that you first speak to a car accident lawyer before you reach any settlement with the insurance company, which would like nothing more than to pay you the least amount possible. However, choosing the right lawyer is not as simple as the decision to consult with one. Here are the top three attributes that you should look for in a prospective car accident lawyer to retain.

Expert

One of the most critical attributes to look for in a prospective auto injury lawyer is whether he or she actually specializes in car, motorcycle, and truck accident law. As an injured accident victim, you will be relying on lawyer you retain to maximize your recovery from the insurance company. Do yourself a big favor and make sure you retain a lawyer who specializes exclusively in representing auto accident victims.

There are many attorneys in each state practicing personal injury law. However, personal injury law can cover a wide-range of injuries. You don’t want a personal injury lawyer that handles a wide variety of personal injury lawsuits. You want a lawyer that specializes exclusively in car, motorcycle and truck accident law; someone who day-to-day represents auto accident victims.

For example, if needed heart sugary, would you want a general surgeon operating on you or a heart surgeon? Retain a lawyer specializing in representing auto accident victims. This can make a significant difference in how much you recover from the insurance company. You do not have to worry about expert auto lawyers being too expensive for you, because they generally do not charge hourly fees but, rather, a contingency fee.

Experience

The second most critical attribute to look for in a prospective car injury lawyer is his or her experience level. It’s not just a matter of being an experienced lawyer, you want an attorney who is very experienced in representing auto accident injury victims.

Following a car accident, the injuries you sustain may change your life drastically. Now is not the time to put your life and the way you are able to lead it in the hands of a rookie. Try to find a car accident attorney with at least five years of experience, ideally someone with experience representing car accident victims against the same insurance company. Consult with a seasoned lawyer who has many years of experience going up against the insurance companies.

However, it’s not just a matter of experience in car accident law. You want an attorney with years of trial experience, because your case may require going to trial.

Success

Finally, when considering a prospective car accident lawyer, you want to make sure he or she has been successful in the past and in the present. There is no point selecting a specialized lawyer with years of experience if he or she has not been successful against the auto insurance companies. It should not be difficult finding out how successful your prospective car lawyer is in representing auto accident injury victims. Just ask! If he or she has a proven track record of success, they will tell you and give you examples. Ideally, they will have been successful for past clients with similar injuries that you have sustained in the car accident.

In the end, you want a car accident lawyer who is an expert, experienced, and successful with respect to auto accident law in your state. Do not settle for anything less. There is absolutely no reason why you would need to.

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Sales Force Automation Software: Business Need

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Sales Force Automation Software was a major challenge before some decades that is successfully superseded by our techno-giants. The entire business community was longing for a system that could control; and monitor the track of sales and marketing activities. Things were getting tougher for an executive or an entrepreneur to manually handle the entire sales process and organizational activities. Moreover, the interaction with the clients was worsened. The answer to all those worries came in the form of this Software.

Streamlines Sales tasks

Sales Force Automation Software basically is another name for Customer Relationship Management Software. Its prime motto is to provide one-to-one interaction of organization executives with their customers. The primitive form of this Software was just for maintaining contacts. But rapid advancement of technology and rigorous endeavors from the technocrats has made it capable of overpowering the entire sales stage.

Online Sales Software handles all the sales tasks easily and gives you accurate sales reports on time. It is easy to use software which fulfills all the needs of the organization. It saves the precious time of the sales team and sales managers.

Web Based Technology

Online CRM Software encompasses cloud computing technology to perform the sales force automation. From Cloud Computing, we basically mean data to be stored in servers that are remotely located and are connected through network. Cloud Computing uses the SaaS module to provide this technology. SaaS stands for Software-As-A-Service. That means, the software needs not to be installed at the client’s computer. It is hosted from a remote server and its complete package can be accessed from there itself.

This Software has sorted out most of the problems faced by the entrepreneurs handling small to big organizations. Its easy usability, portability and anywhere operable flexibility have proved its worth over the previously launched hosted application.

Some Benefits of Online CRM Software over the premise hosted software are:

1) Premise hosted need to be installed to a computer. Thus it gets system specific. You can’t avail the software once you change the software. It can be used anywhere and at anytime, you can access the software any time you required.

2) Online CRM Softwares are cost effective. Whereas premise hosted software are much costlier than that.

3) There is a lot of extra IT infrastructure needed to successfully run premise hosted application. Whereas online application provide all kinds of functional service on a remote access basis.

4) The entire data load in case of premise hosted is upon your system. So, any time, there are chances of data crash and hardware failure. While in case of cloud computing, entire data load is upon the server. So your system is always safe from the impending dangers.

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Addition To The Control of Asbestos Regulations 2006 Proposed By HSE

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It was only in 1983 that Asbestos (Licencing) Regulations introduced the requirement for companies or individuals working with asbestos coating or asbestos insulation products to possess a Health and Safety Executive (HSE) licence.

Another twenty years elapsed before the 2003 Regulations instructed that the relevant authority must be notified of the details to any asbestos work which required a license, at least 14 days prior to the commencement of work. The Control of Asbestos Regulations, 2006 unified all previous prohibition and licencing regulations into one comprehensive reference document.

Following correspondence with the European Commission, the HSE is presently in consultation on plans to once again modify aspects of the 2006 Regulations. The aim is to more accurately reflect current levels of health risk concerns to companies and organisations who come into working contact with chrysotile white asbestos, estimated to be still present in a half a million premises around the UK.

Despite the continuing asbestos awareness campaigns of HSE, inconsistency of working knowledge and methods by construction firms and premises owners to the necessary actions required when first inspecting site building, encountering, containing and disposing of asbestos material.

Despite being banned from the 1980s onwards, white asbestos continued to be used in insulating materials such as wall board, wall coatings and cement products found in a wide variety of commercial and domestic building applications.

Currently, there are two existing categories of asbestos work:

1. Licensed asbestos work

2. Non-Licensed asbestos work

Currently, non-licensed work is exempt from requirements to:

– Notify work with asbestos to the relevant enforcing authority

– Carry out medical (respiratory) examinations

– Maintain registers of work (health records)

– Hold an asbestos licence

– Have arrangements to deal with accidents, incidents and emergencies

– Designate asbestos areas

While the licensed asbestos work category remains unchanged, HSE propose to modify non-licensed asbestos work by introducing additional measures for short duration exposure to ‘friable’ ( fragile and disintegrating) or ‘damaged or degraded’ asbestos. A new category of asbestos work is to be introduced in addition to the two existing categories.

3. Notifiable Non-Licensed Work (NNLW).

Work under this new category will be exempt from requirements to:

– Hold an asbestos licence.

– Have arrangements for accidents, incidents and emergencies.

– Designate asbestos areas.

However, work under the new category will require employers to:

– Notify their work with asbestos to the “relevant enforcing authority”.

– Carry out medical (respiratory) examinations.

– Maintain registers of work (health records).

HSE propose that requirements for notifying work with asbestos, health records and medical surveillance will not apply where:

a) Exposure of employees to asbestos is sporadic and of low intensity.

b) It is clear from the risk assessment that the exposure of any employee to asbestos will not exceed the control limitwhere the work involves –

(i) Short, non-continuous maintenance activities in which only non-friable materials are handled.

(ii) Removal without deterioration of non-degraded materials in which the asbestos fibres are firmly bonded in a matrix.

(iii) Encapsulation/sealing of asbestos-containing materials which are in good condition.

(iv) Air monitoring/control, and the collection /analysis of samples to confirm whether a material contains asbestos.

Existing regulations do not specifically require the asbestos to be ‘non-friable’ or ‘non-degraded’ and the European Commission also seems to require a respiratory examination of industry personnel every three years due to uncertainty of not will knowing if there has been an encounter with asbestos in ‘notifiable’ situations.

Throughout the twentieth century and right up until the present day, dangers of asbestos exposure were continually ignored by building trade personnel or building owners. As a result, joiners, plasterers, plumbers, electricians and other operatives would be constantly at fatal risk of inhaling deadly asbestos fibre dust, which remains permanently embedded within the linings of the lungs and would develop into asbestosis disease or the malignant incurable cancer, mesothelioma.

The first asbestosis symptoms would not appear until some 15 to 50 years later, often at an advanced stage when prognosis would be between 4 to 18 months.

In the UK, the number of deaths from mesothelioma has risen to 2, 250 in 2008 and over 2,000 diagnosed cases are recorded each year.

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Outsourcing Your Plastic Surgery Marketing

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As a plastic surgeon you set yourself apart from other doctors. Every day you prove your expertise and skill by sculpting and shaping clients into the people they want to be. That is why it is a good idea for you to do what you do best and let marketing experts do what they do best. Hire a professional plastic surgery marketing team and let them increase your client base.

What an SEO Professional Can Do For You

An internet marketer is skilled at optimizing your website for higher search engine ranking. The whole idea behind marketing is being seen and a professional knows how to get you seen better than anyone. He has spent years creating ways to grab the attention of the consumer. Just as you have spent years perfecting your skills.

It would take you just as long to learn how to successfully market your business. You didn’t learn how to be a plastic surgeon just by watching the techniques on television or by reading a few books. You learned hands on with the guidance of a professional. A marketing expert learned in much the same way.

Don’t Try to Do Everything

When you try to do everything on your own you end up stressing out and making mistakes. A few plastic surgery marketing mistakes can cost you quite a few clients. But, if your stress causes mistakes in your practice, then you are really in trouble. You could even lose your license. Outsourcing your marketing strategies takes away all of that stress.

A marketing expert can create a social media marketing campaign, an email campaign, create online videos and a slew of other effective promotional techniques to get your name out on the internet and a high search engine ranking. An SEO expert knows how reach a targeted audience that have already shown an interest in having plastic surgery.

Another good reason for hiring a professional is that the industry is constantly evolving. Once you think you know everything about plastic surgery marketing, things change. The techniques that worked yesterday may not work today. A professional marketer stays on top these changes and changes with them.

People like getting instant answers and that is what Google is all about. They just type in what they are looking for and in an instant they see over a hundred thousands results. If your website is down near the one hundred thousand mark, no will click on your link. If you are in the top five, you will have much more success. A marketing expert can get you into that top five.

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