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High Incidence Of Unlicensed Driving and Fatal Accidents

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A recent study on unlicensed drivers by the Automobile Club of Southern California found that 20% of fatal car accidents involve an unlicensed driver. Moreover, in many cases, such drivers have had their licenses suspended on multiple occasions, have been convicted for driving under the influence at least once, or have a health issue that would make them susceptible to accidents if they drove, explains an Orange County auto accident attorney.

California accounts for a high proportion of the accidents involving unlicensed drivers that occur throughout the nation each year. Between the years of 2001 and 2005, 23% of the 13,183 fatal traffic collisions were attributed to drivers without a license.

These drivers have caused several accidents that have resulted in injuries in Orange County.

In the first case, a mother was pushing her child in a stroller in Santa Ana. All of a sudden, a car driven by Christopher Woodward hopped the curb with such force that the two pedestrians landed several feet from the initial impact. While the mother fractured her shoulder, the child sustained major injuries. He was taken to a nearby hospital in critical condition.

The unlicensed driver of this vehicle had just experienced a seizure, and his mother grabbed the wheel to control the vehicle. Unfortunately, only a steel fence could stop the vehicle, and, by then, the pedestrians were already injured. Woodward’s health condition had made him ineligible for a driver’s license.

The second case occurred in Costa Mesa. A child was hit by a driver without a license and taken to a nearby hospital with injuries to his leg. Fortunately, he is expected to fully recover from his injuries.

The most recent case occurred in Lake Forest. An intoxicated, driver with no license was arrested after hitting two parked cars. His injuries were treated at a local hospital.

Approximately one million unlicensed drivers reside in California, placing it among the states with the highest percentages of unlicensed drivers. Authorities have addressed the issue with DUI checkpoints. “During sobriety checks in Orange County, authorities are not only taking drunk drivers off the street but also catching many unlicensed ones”, explains Jim Ballidis, a Orange County auto accident attorney.

Last year, 24,000 cars were impounded at California checkpoints. If you are caught driving without a valid license, your vehicle will be impounded for 30 days, in addition to several fees. Later this year, the United States Court of Appeals for the Ninth Circuit will be investigating the 30-day-impound law to confirm its constitutionality.

Driving without a license is not only unfair to the law-abiding citizens who pay their insurance and registration every year, it is dangerous, as many of those individuals have lost their licenses due to drunk driving or other violations-reflecting their disregard for the laws that protect drivers on our highways.

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Top 10 Questions to Ask Your Satellite Internet Service Provider

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If you are a corporation in search of disaster recovery networking solutions, a first responder who may need connectivity from anywhere at any time, or you simply need broadband internet connectivity from remote locations you have probably considered that satellite may be your only reliable option. In the midst of a disaster many businesses and first responders may find themselves without communications of any kind due to the loss of terrestrial infrastructures, or the lack of it ever existing in the first place.

The problem is that most business professionals and emergency service workers do not have a complete understanding of the satellite business and the idiosyncrasies of communications via satellite, and why should they? Satellite communications is not their profession. In the quest for a satellite internet service provider there are certain questions you should be prepared to ask before you get locked into a contract for services that won’t satisfy your needs:

1) Do you have Non pre-emptible satellite space segment?

Satellite operators such as SES Americom, Intelsat among others lease space segment to satellite service providers. There are different levels of protection available in varying price ranges. Many service providers will opt to contract for pre-emptible space segment because it’s much less expensive and they can make larger profit margins which they may or may not pass on to their end users. Pre-emptible space segment gives the satellite operator the ability to deny access to the satellite for the service provider in the event of an on board equipment failure, or to make room for a service provider who is willing to pay the Non pre-emptible premium.

During large scale disasters such as the hurricanes in the Gulf States in 2005 many pre-emptible segments of satellite space were cleared to make room for government requests for satellite service leaving other service providers with no access. If you are considering contracting for service for disaster recovery applications it is highly recommended that you find service providers that guarantee that they have contracted for Non pre-emptible space segment. The service provider should be able to provide you with evidence of their service agreement with the operators if you ask. You may pay a little more each month for your non pre-emptible service, but at least it will be available when you most need it.

2) What is your “Over Subscription” or “Contention Ratio”?

Most satellite service providers who are providing Internet services are operating systems that use TDMA (Time Division Multiple Access) based systems. A TDMA system is normally controlled by a central hub location which will command the remote units in the field to transmit their data when the hub is ready to receive it. This allows for many remote units to share the same slice of bandwidth improving the overall efficiency of the system. The transmissions from the remote units are sequenced at a very high rate, many times per second, which makes the service appear to be continuous.

However, the more units that are added to the system, the slower the service will be. A true enterprise level operator will never allow their contention ratio to exceed 20:1 or essentially 20 terminals per segment of bandwidth. Many operators that offer lower grade services will over subscribe their systems as high as 40, 80, 120:1 or more. Some operators may not be willing disclose this information to their end users. If a service provider will not tell you their contention ratio, you might consider looking elsewhere as their ratios are likely to be high. This will directly affect the quality of the service you receive. Enterprise level operators with contention ratios of 20:1 or less will charge more for their services since they have fewer users for their contracted space segment. But, you get what you pay for.

3) What is your system Latency, and does your hardware or software include TCP/IP acceleration?

Any IP transport platform will have a certain amount of latency that is inherent to the structure of the system. Latency is normally measured by how long it takes for a TCP/IP “Ping” to be sent to a server on the other side of the transport link and be returned back over the link to the point of origin. Satellite systems, due to the physics involved will have much higher latency figures that any terrestrial link. Data is transmitted to the satellite at the speed of light, or 186,000 miles per second. The satellite is located 22,223 miles above the equator.

For a ping to make its round trip it must travel up to the satellite, back to earth to the server, up to the satellite again and back to the origination point. This is a round trip is approximately 88,892 miles. When calculated with the speed of light, in a perfect world the round trip will take about 448 milliseconds. When you add in coding delays and processing delays you can increase that figure by 100 to 250 milliseconds. On an efficient system, a round trip ping should take between 550 and 700 milliseconds (225 ms one way in each direction).

Many lower grade systems on the market today will actually return ping times of 1200 milliseconds or greater which is too slow to allow for functionality of certain software applications. Some system operators have added TCP/IP acceleration products to their equipment. This can either be a hardware or software solution. Acceleration of TCP/IP does not speed up the actual transmission as it is already being transmitted at the highest speed possible, the speed of light. The acceleration is achieved by modifying the TCP protocol in ways that allow for more efficient transmission over high latency networks such as satellite. Acceleration can significantly improve the speed of loading web pages, so it is a highly desirable product to have. Most of the products are not capable of accelerating encapsulated data such as VPN’s, but the system should still pass that data, however more slowly. Be sure to ask whether or not the system has an acceleration product included.

4) Does your system support VoIP, VPN, and Streaming Video transmissions?

If you have certain applications that you intend to operate, be sure to inquire whether or not these applications are supported on the system. VoIP (Voice over IP) for telephone connectivity is becoming a very common need in satellite communications. All types of users from emergency services to business continuity are asking for telephone connectivity. The biggest concern most prospective users of VoIP over satellite have is that the latency will be too high for effective voice communications. This has largely been proven to not be true. In fact, most cellular telephone systems will experience as much or more delay in their systems than VoIP over satellite. Most satellite providers will support these systems, but if the system latency is more that about 800 milliseconds, you may experience difficulty carrying on a conversation. Some service providers will also sell VoIP equipment. If you choose to purchase from them, or on your own you will want to make sure the equipment includes good voice compression.

Most off the shelf VoIP systems that are not designed for use with satellite will occupy between 40 Kbps and 90 Kbps of bandwidth to complete each call. If you purchase 128K of satellite uplink bandwidth you may consume all of your bandwidth with one or two phone calls leaving none for internet access for your computers. There are compression VoIP systems available that have been designed for use over satellite that will use as little as 8 Kbps per phone call and the call is toll quality. There are even compression systems that will allow for a 1544 Kbps T1/PRI connection over less than 256 Kbps of satellite bandwidth. You will also want to inquire about connectivity to the PSTN (Public Switched Telephone Network). When the signal lands at the hub it will need to connect your VoIP traffic to a telephone line. Some service providers will provide this service for a fee; some will not provide it at all, so be sure to ask. If you need to operate a VPN over the system, keep in mind that it will likely not be accelerated over the satellite.

Acceleration of VPNs can be achieved with external hardware; however it is normally up to the customer to provide that equipment. There are some systems, mostly consumer grade, that will not support VPN’s at all or there are additional charges so be sure to ask. The same goes for Video transmissions from a streaming device, or a web cam. Video streams are highly bandwidth intensive applications and most service providers will require dedicated bandwidth for these applications. The pricing for dedicated bandwidth will be substantially higher than the shared ratio pricing as it consumes 100% of the bandwidth 100% of the time. If you are planning to stream video to multiple receive sites it is recommended that you stream the video over the satellite to a server, and allow other users to get the stream from the server. This way there is only one active stream over the satellite where the bandwidth is expensive.

5) Do you offer CIR or CRA services?

CIR (Committed Information Rate) and CRA (Committed Rate Assignment) are different acronyms with the same meaning. It is dedicated satellite bandwidth that is usually required by the service provider if you intend to operate high bandwidth applications such as video streaming over the satellite. Most enterprise level service providers offer CIR/CRA packages, most consumer level operators do not. The pricing for these services will be significantly higher than shared ratio services, so be prepared. Some providers also require CIR/CRA services for VoIP. Be sure to inquire if this is something you need as some operators may not volunteer this information until it’s too late.

6) How many public IP addresses do I get?

Many consumer level services do not assign public static IP addresses for you to use. This is primarily why they don’t support services such as VoIP and VPN. Enterprise level providers usually provide at least one address, some will provide more. Most providers will give you a fixed number of addresses with your service and charge you if you want additional static IPs. The recommended way to avoid the additional charges is by using your own router on the system and natting your own addresses. Some systems will not support natting so be sure to inquire if this is what you need.

7) Do you have a FAP?

A FAP or Fair Access Policy is a set of rules that you agree to abide by when contracting for their services. They also will include certain restrictions on your service. Read this policy very carefully as the providers like to include wording that can seriously restrict your usage. Some service providers will “meter” your throughput on the system. If you reach a certain level of usage, usually recorded in Kbps, or Mbps they may restrict your bandwidth to a low level, or cut off your service entirely until the next billing cycle. It is very difficult to measure your own usage since most people have no Idea how many Kbps are sent or received when loading a web page. The FAP is also where the provider will spell out the rules of usage concerning applications such as streaming video and VoIP. Going over that document with a fine toothed comb will be in your best interest.

8) What will be my actual measured speeds?

The service providers will sell you a specific rate plan that will have an uplink or return data rate, and a downlink or forward data rate. This will usually be expressed in a manner such as “128/512” or sometimes “512/128”. The larger number will always be the forward channel which is your downlink as a user. Most providers will not tell you that the speeds include IP overhead. Every internet system whether its satellite or terrestrial uses IP protocols that require a certain amount of bandwidth to process the IP traffic. Because of the overhead you can expect that your actual measured payload speeds will be around 20% lower than what you are paying for. Actual speeds can be measured by running a speed test from a PC over the satellite link.

If the service provider has their own speed test server at the hub location this will give you a more accurate test of the satellite link than an Internet based speed server. The internet based servers have too many variables to obtain accurate results since the data is being transferred over connections that are not under your control, or theirs. Most systems will be similar in their IP overhead usage, but be aware of this when you purchase your service. If you don’t think the speeds will be high enough when you factor in the 20% overhead you may want to consider a higher service level plan.

9) What Pricing plans do you offer?

In your search for a service provider you will likely encounter a multitude of pricing plans. Each provider will create pricing structures that meet their business model, and that will give them an edge over their competition. Because of this you may find it difficult to compare price. All providers will offer full time 24x7x365 service plans. Some will also offer plans based on usage, and some will sell daily or hourly plans. There are even providers that will sell service for a fixed number of days each month. These plans can be attractive as you will not likely use a system designed for disaster recovery every day of the month, so why should you pay for full time service? If you are comparing price between providers it is easiest to look at their full time rates to determine the cost. However, keep in mind that operators base their pricing on their cost for the satellite space segment. If they are charging less it may be because they don’t have non pre-emptible space or because they operate with high contention ratios, or both.

10) Do you offer other services such as terrestrial connectivity and collocation?

Be sure to inquire about value added services such as collocation space and terrestrial connectivity. Unless you are only buying internet access and have no need for VoIP, streaming, or data backup, you will likely need these services. Some service providers will provide connectivity to the telephone network, and some will not. If you need dial tone you will probably want to contract for that as well. For disaster recovery solutions it is highly recommended that you originate your dial tone from a safe location that is far away from the affected area.

In many disaster scenarios the terrestrial connectivity including cellular phones will not be available. It is important that this is taken into account when designing a backup network. Some of the satellite providers will also offer services to back up corporate or government server data at the satellite hub location. This is highly beneficial to the customer as it provides both off site storage of valuable data, and easy access to that data via the satellite when it is most needed. A satellite hub with a collocation facility can be a powerful tool, and should be highly considered when contracting for satellite services.

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Preparing The Merchandising Mind: How To Use The Four P’s Of Marketing

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In the business world of merchandise marketing, competition is fierce. So if you’re planning on trying your own luck in the game, you better come prepared with business strategies and marketing plans that will be sure to hold their own against the competition. If you’ve ever taken a marketing class while studying for a merchandise marketing degree or independently, then you have probably learning about the four P’s of marketing. If not, or if you need a review, we have listed the four P’s below, and how they all contribute to a stellar marketing strategy.

1. Product. In merchandise marketing, it is important to remain impeccably true to the product you are trying to sell. Think hard about all of the different features of the product. What sets your product apart from all the others? Why would someone benefit from choosing your product or service compared to others in the market that are similar? Make sure you play up these aspects in your marketing plan, and make it clear to consumers why your product is superior.

2. Placement. Nowadays, many people choose to shop online instead of going to stores. When it comes to strategizing how to market your product, you must consider if you think sales would do better on the internet, in stores, or perhaps both. Given your industry, where might your customers expect to find you? Are your locations convenient and accessible? Do they make sense, given the product you are marketing?

3. Promotion. Promotion is where the real marketing strategy comes in. A promotion strategy usually refers to the way in which you are going to let people know about your product. Additionally, a promotion strategy gives you the chance to offer incentives for interest in your product. Maybe you are going to give away coupons with purchase. Maybe you are holding a grand opening gala event of your store, etc…

4. Price. How will you determine your product’s pricing structure? Setting a price often requires a little bit of industry research. Look for other similarly-marketed products that are similar to your own. Find out the pricing range of this type of product. Determine what the cheapest prices are versus the most expensive you can find. The trick is to price your item competitively without unnecessarily lowering your product’s value.

This concludes your review of the four P’s of marketing. Now it is up to you to launch your product successfully, using your very own merchandise marketing skills!

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Are There Any Differences Between An Entrepreneur And A Small Business Owner?

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We use the terms entrepreneur and small business owner interchangeably. Are they the same or are there any differences? I decided to do some research to get answers to these questions. My findings say an entrepreneur and a small business owner (SBO) are not the same; therefore, we cannot use the titles synonymously.

Although you start out as a small business owner, somewhere along the way you either remain a SBO or you become an entrepreneur. If you are contented with earning enough profits to live a comfortable life and keep your business afloat, chances are you are a small business owner. This type of income replaces your income stream, which you earned from traditional employment. You really are not interested in growing or expanding your business. More than likely you will keep the business in your family.

Maybe you are not satisfied with the status quo, and you are very ambitious and have the drive to go beyond just surviving. You would fit the definition of an entrepreneur. You will take more risks. Entrepreneurs enjoy learning through growing and expanding their businesses. Some establish businesses for the purpose of resale after realizing a certain amount of wealth. It may take a lifetime for a small business owner to earn wealth compared to approximately five years for a successful entrepreneur.

Another difference is how innovative are you. Small business owners are not the type to “think out the box”; whereas, entrepreneurs come up with new ideas, innovations, and products, as well as construct creative, strategic marketing plans.

If you are the type who works in their business, you would be considered to be a small business owner. You are more repetitive. On the other hand, if you tend to strategically work on your business, evolving it, change target markets, if necessary, you are an entrepreneur. As a SBO, you tend to not change markets. In addition, your markets may be more general when compared with entrepreneurs who target markets are more focused.

In regards to staffing, if you are a small business owner, you may have employees, which would involve having to pay employee-related expenses; such as, benefits and taxes. As an entrepreneur, you may choose to work with independent contractors rather than having employees work for you.

There are some of you who tend to have characteristics of both groups. For example, as an entrepreneur, you may choose to keep the business in your family, just like a small business owner, rather than selling it. In addition to having this in common, there are similarities in operating your businesses. Both of you have to do some degree of advertising and marketing, as well as daily administrative functions.

Overall, a notable difference is as a small business owner, you tend to need motivation; whereas, if you can be described as an entrepreneur, you are fuelled by ambition, drive and inspiration. Although similarities exist among the two groups, according to my research findings, the two terms are not interchangeable, and there are significant differences.

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Top 7 Terminologies to Know If You Just Started in Internet Marketing

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Conversion rate in internet marketing means the amount of people that does something that you want them to do. So for example, if you have a sales page that have 1000 unique visitors a day and you have approximately 10 people a day that actually buy your product, that means you have a 1% conversion rate.

Gravity is a term used by ClickBank to represents the popularity rating of a product. The gravity number is a measure of how many different affiliates which actually earned a commission by promoting that particular product from the last 12 weeks. In short, gravity determines the “hotness” and the competition level of a product.

PPC is stands for Pay Per Click. What this means is you are willing to have your advertisement displayed by Google and you are also willing to pay for a certain amount of money whenever somebody clicks on your ads. For example, you have put an ad on Google and it viewed a thousand times but nobody clicks on it then you don’t need to pay. On the other hand, if you put another ad and it only viewed a hundred times but received 30 clicks then that means you have to pay 30 times.

CPC is related to PPC and it stands for Cost Per Click. It is the certain amount of money that you are willing to pay for a single click on your advertisement that brings you one visitor to your website or sales page. So for example, your sales page got 500 unique visitors from your ad campaign and Google ask you 25 cents for each click your ads received, then that means you have to pay Google 125 dollars.

CPM works almost the same like CPC and it stands for Cost Per Thousand (M is a roman numeral for thousand). But the difference is you paid the advertisers a certain amount of money every thousand times your ad is viewed. It doesn’t matter how many clicks you received from this ad as long as your ad has been viewed by 1000 visitors you have to pay some money.

CTR is stands for Click Through Rate, it means the same like conversion rate but only used for online advertising campaign. For example, if you have an ad and a hundred people see that and then only 1 person clicks on that ad then that means your ad has a 1% CTR.

Lead/Opt-in/Subscriber is another term that is used in list building and it means a person that is willing to be put on your list by giving you their name and email address so you can follow through them using their email address.

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My Personal Thoughts About Drunk Driving

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Driving while under the influence of alcohol is a trend that does not seem to be going away anytime soon and that is scary, considering that alcohol related accidents make up 39% of the vehicle related deaths in this country. I have seen so many people get behind the wheel of a car without so much as a second thought to what they were doing or whom they may potentially be hurting.

I grew up in Pennsylvania, in one of those small towns that you hear about all the time on the news in relation to drunk driving and car accidents that result from it. The general consensus in those types of towns is that there is nothing to do; people are just bored so they hit the local bars and then because they do not live that far away, they think that driving home drunk is not a big deal. I have been on scene many times to be a witness to such stupidity and I even have to admit that while I have never drove intoxicated, I have been in the car with people who were drunk at the wheel. It is terrifying being in a car that is moving at speeds way over the intended limit, weaving over the yellow lines meant to keep you in your lane while the driver is laughing and talking to the passengers, barely paying attention to the road. I put myself in a situation that was just as bad as drunk driving, I was there as an enabler to the drivers themselves. I could have tried to get their car keys or I could have at l ast gotten a ride home with a sober person but I did not, I put myself in danger while letting someone else put everyone on the road and in the car in danger at the same time.

In situations like those, I kept my mouth shut because in my mind I was trying to keep the peace between myself and people that I consider to be friends. Thinking back on it all now, keeping quiet was the worst possible thing to do. How would I have felt had the driver of the car crashed and someone got hurt or even killed and I had survived, knowing that I could have prevented it? I would not have been able to forgive myself and I am just grateful that my own stupidity has not ever resulted in that awful ending. I got lucky but that does not mean that everyone will, in fact it is proven by statistics that not everyone is going to have a happy ending. We all are not guaranteed the same amount of mistakes in life, some people can get away with something for years while another person can make a mistake only once and it can ruin their lives and so many other lives around them.

I know a man that was one of the unlucky ones, he got drunk when he was in his early 20’s and decided he was sober enough to drive. He wasn’t. He hit another car and killed the driver. Now he has to live with not only the legal repercussions such as never having his license back but he also has to deal with the guilt and trust me, there is plenty of guilt that he holds within himself. He has since tried to do good things in the community, tried to pay a penance for his wrong but from his own mouth, nothing will ever take away the pain that he feels knowing that he took someone’s life. There is not a good deed on this earth that will ever erase what happened; he will always be the guy that killed someone because he didn’t think about the consequences to his actions. That is a heavy burden to carry for the rest of your life.

When I lived in Florida, I became active with Mothers Against Drunk Drivers (M.A.D.D.) and we were heavily involved in setting up the D.U.I. checkpoints in our county. The things that I saw on the nights the checkpoints took place, gave me a real fear about not only the consequences of driving drunk myself but of the other intoxicated people out on the road. I saw men and women, of all ages and walks of life falling over during their sobriety tests, some becoming vulgar and irrational at having been caught, others crying at the thought of going to jail because they were scared. I asked myself how they ever thought they could drive a vehicle when they could not even stand without falling and the thought terrified me. For the others, the angry and the scared, I tried to imagine how their anger and fear at being caught would compare if they had actually hurt or killed someone due to their bad judgment choice that night? How would they handle that kind of burden? I was thankful that they didn’t have to find out that night and I prayed that they would take the experience of being caught and learn from it, so they would never have to find out the harder way.

After re-evaluating and looking back on my own bad choices and seeing firsthand the repercussions that were laid upon others, I have made the choice to not ever be in that situation again. I don’t want to ever be responsible for ruining or taking another person’s life, especially over something that can easily be avoided. It’s easier to just not drive while intoxicated.

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Affiliate Marketing: 3 Things No Affiliate Marketer Should Fall For

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Since the start of the affiliate marketing age, scammers have been creating irresistible pitches and websites to lure the gullible work at home newbie. It’s a good thing that some consumers right now are smart enough not to fall for them. Thing is, how smart are you in determining scams from legible businesses?

Creating passive income is a great motivation to enter the affiliate marketing world. It’s also a good way to make yourself available to scammers. Lots of people are sending thousands of emails about the next big thing about earning millions online. If they’re really earning that much, why would they tell you about it?

Shouldn’t they just keep it to themselves to avoid competition? The World Wide Web is no different than other industries, it could even be much worse.

1. Multi-Level Marketing Scams- not all of them are scams, MOST are. When you look at a website and the first thing you notice is the computation they have of their earnings, take it as the first sign of an MLM. Next thing you should look for is a product. Do they have any? Are people actually selling them or are the earnings they’re raving about purely from referrals? Keep in mind that multi level marketing only works if there is a product, and if it sells. Otherwise, you’re just making a fool of yourself.

2. Rehashed products- this is so common in the affiliate market. It starts out when you see a video or picture about how someone is earning tons of money through affiliate marketing. After scrolling down through dozens of testimonials, you see a link to buy the so-called secrets of the product owner’s success. It’s damn expensive but you’re so hooked you buy it anyway. After getting the product, you realize that it’s just a rehashed version of the free e-book you read when you were just starting out with affiliate marketing or it’s just crappy software. I’ll tell you this now: not all products sold through affiliate marketing are good.

3. Goofy website with no “contact us” or “about us” page- time and time again you will see websites that sell products online without a customer support or “contact us” page. A true indication of a legitimate business is a “contact us” page with a working telephone number and physical address provided. If there’s no one to talk to in case of questions about their products and services, how can you be sure that they’re even a legitimate business?

Many people have already fallen victim for one of these scams. Be smart and cautious of where you put your money and efforts to. It’s always better to learn from other people’s mistakes.

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